Shows
PodBiz | Where's The Money In Podcasting?Fair Pay in Podcasting: Erin McGregor on AIR’s 2025 Rate Guide and Building Sustainable CareersHow can pay transparency change the podcast industry for the better?In this episode of PodBiz, Norma Jean Belenky speaks with Erin McGregor, Program Manager at the Association of Independents in Radio (AIR), about the newly released 2025 AIR Rate Guide and why setting industry standards matters for freelancers and hiring managers alike. Erin shares insights on building sustainable careers, the role of mentorship, and how community is often the most valuable investment independent audio professionals can make.As she puts it:“The year I stopped taking work below my bottom line, I br...
2025-08-2533 min
PodBiz | Where's The Money In Podcasting?Monetizing Political Podcasts at Scale with Giancarlo Bizzarro of Crooked MediaHow do political and narrative podcasts carve out sustainable monetization strategies in today’s ad-driven industry?In this episode of PodBiz, Norma Jean Belenky speaks with Giancarlo Bizzarro, VP of Sales at Crooked Media, about how the company approaches podcast monetization in a shifting media landscape. From balancing content with ad sales to cultivating long-term client partnerships, Giancarlo breaks down the strategies that keep Crooked at the forefront of political and cultural podcasting.As he puts it:“Act as if you’re the client’s ad agency.”Here are some i...
2025-08-1842 min
KDAV RadioPodnews Weekly Review - From Ads to Subscriptions: How Today's Podcasts Actually Make MoneyJames and Sam are away this week, so time for an interview in more detail than we normally would. Norma-Jean Belenky discusses her new podcast PodBiz, which explores the various ways podcasters monetize their content through transparent conversations with industry professionals.• PodBiz aims to answer the question "where's the money in podcasting?" through interviews with experts in advertising, subscriptions, and alternative revenue models• Some independent creators with just 1,200 downloads per episode are making six-figure incomes from their podcasts• Advertising remains strong, but subscription models are gaining significant traction across the industry• Organizations like AIR (Associat...
2025-08-1540 minWGKMPodnews Weekly Review - From Ads to Subscriptions: How Today's Podcasts Actually Make MoneyJames and Sam are away this week, so time for an interview in more detail than we normally would. Norma-Jean Belenky discusses her new podcast PodBiz, which explores the various ways podcasters monetize their content through transparent conversations with industry professionals.• PodBiz aims to answer the question "where's the money in podcasting?" through interviews with experts in advertising, subscriptions, and alternative revenue models• Some independent creators with just 1,200 downloads per episode are making six-figure incomes from their podcasts• Advertising remains strong, but subscription models are gaining significant traction across the industry• Organizations like AIR (Associat...
2025-08-1540 minPodnews Weekly ReviewFrom Ads to Subscriptions: How Today's Podcasts Actually Make MoneyJames and Sam are away this week, so time for an interview in more detail than we normally would. Norma-Jean Belenky discusses her new podcast PodBiz, which explores the various ways podcasters monetize their content through transparent conversations with industry professionals.• PodBiz aims to answer the question "where's the money in podcasting?" through interviews with experts in advertising, subscriptions, and alternative revenue models• Some independent creators with just 1,200 downloads per episode are making six-figure incomes from their podcasts• Advertising remains strong, but subscription models are gaining significant traction across the industry• Organizations like AIR (Associat...
2025-08-1540 min
PodBiz | Where's The Money In Podcasting?Mark Asquith on Captivate, Diversifying Podcast Revenue, and the Rise of Indie CreatorsWhat can indie podcasters learn from building a podcast software company from the ground up?In this episode of PodBiz, Norma Jean Belenky speaks with Mark Asquith, co-founder and Managing Director of Captivate, about building a service-first software company, Captivate’s acquisition by Global, and how the independent creator economy continues to evolve. Mark shares why putting people and experience first has been his guiding principle- and how that mindset benefits both software companies and podcasters alike.As he puts it:“Give people the best experience every time they interact with you or y...
2025-08-1121 min
PodBiz | Where's The Money In Podcasting?From Podcast Ads to Media Empires: Bryan Barletta on Building Value in AudioHow can podcast creators build lasting impact in a fast-moving industry?In this episode of PodBiz, Norma Jean Belenky speaks with Bryan Barletta, partner at Sounds Profitable, about sustainable podcast growth, industry transparency, and the future of audio as a media platform. Bryan shares how creators and companies alike can think beyond short-term ad models and lean into strategic momentum, consulting, and collaboration to thrive in podcasting today.As he puts it:“Everything we’re doing is growth—even if your podcast doesn’t have ads, you’re promoting your brand.”Here ar...
2025-08-0423 min
The Sound Off PodcastNorma Jean Belenky: Where's the Money?Norma Jean Belenky is the host of the Podbiz, and we didn't get a chance to finish our conversation we started at the Podcast Show in London - so we did so on a podcast. We also didn't have time to talk about everything in London, given her experience living in seven countries. Ideally all of her pod-merch should have "Where's the Money?" emblazoned on every t-shirt and mug; it is the question everyone asks.We explored her life before PodBiz, from teaching English in South Korea to creating music and working at Podbean, which ultimately led...
2025-07-2950 min
PodBiz | Where's The Money In Podcasting?Molly DeMellier of Sundaze on PR, Community, and Diversified Podcast RevenueHow do you grow a podcast with long-term visibility instead of short-term spikes?In this episode of PodBiz, Norma Jean Belenky speaks with Molly DeMellier, COO of Sundaze PR, about how creators can use earned media, slow-burn PR, and community building to increase visibility and diversify podcast revenue. Molly shares how understanding the difference between PR and marketing- and leaning into the long game- can help creators build sustainable brand value. We also dig into her career journey from Acast to leading a boutique podcast PR agency, and what’s next for audio in ma...
2025-07-2819 min
PodBiz | Where's The Money In Podcasting?James Cridland on Podcast Revenue, Community & the Future of AudioHow are today’s creators rethinking monetization and what role does trust play in podcast growth?In this episode of PodBiz, NJ sits down with James Cridland, Editor of Podnews and radio futurologist, for a high-level look at current state of podcast monetization. James shares how creators are expanding beyond traditional advertising into value-for-value models, subscriptions, and newsletters that build real trust with their audiences. With clarity and candor, James discusses how the medium is evolving and how Podnews itself became an industry staple by doing one thing very well, consistently.As he pu...
2025-07-2138 min
New Podcasts - trailers for new and noteworthy showsPodBiz | Where's The Money In Podcasting? Business, Business and Technology
Official website: https://shows.acast.com/podbiz
Subscribe in all apps: https://podnews.net/podcast/izdbu
In today's episode of PodBiz, our Editor, James Cridland, appears with Norma Jean Belenky to talk about the business of podcasting, including revenue models beyond traditional ads, the value of newsletters, building community, and some tech trends worth watching. Growing and sustaining a podcast? This might be for you.
© Norma Jean Belenky & John Kiernan
2025-07-2101 min
PodBiz | Where's The Money In Podcasting?Adam McNeil of ADOPTER Media on Host-Read Ads & Podcast MonetizationWhat actually makes a podcast ad perform, and how do brands decide who gets the spend?In this premiere episode of PodBiz, NJ speaks with Adam McNeil, SVP of Client Services at ADOPTER Media, about what makes podcast advertising effective- and what still holds it back. From host-read ads to media buying strategy, Adam shares what he’s learned placing over $100M in podcast sponsorships for direct-to-consumer brands, and in his words,“host-read ads don’t scale- relationships do.”We dive into how creators and buyers can align more effectiv...
2025-07-1421 min
PodBiz | Where's The Money In Podcasting?Danielle Bezalel on Sponsorships, Niches & Building a Podcast BusinessHow do you turn 1,200 downloads a month into a six-figure podcast business?In this episode of PodBiz, NJ speaks with Danielle Bezalel, MPH, creator and host of Sex Ed with DB, about building a profitable show in a niche many advertisers won’t touch. Danielle shares how she earns up to $140,000 a year from her single podcast feed, not through massive reach, but by building strong sponsor relationships and packaging her podcast alongside other media assets.As she puts it:“The money in podcasting is in advertising and long-term sponsorships.”We div...
2025-07-1427 min
PodBiz | Where's The Money In Podcasting?Acast’s Milly Botes on Driving Podcast Revenue with Ads & PartnershipsHow are leading platforms evolving podcast monetization in 2025 and beyond?In the premiere episode of PodBiz, NJ speaks with Milly Botes, VP of Product at Acast, about building scalable advertising tools, empowering creators, and rethinking what podcast success actually looks like. Milly shares how her team is building scalable infrastructure for audio and video sponsorships, and why, in her words,“authenticity is key for creators in monetization.”We dive into the shift from downloads to engagement, the growth of video podcasting, and what brands really look for in high-performing content partnerships. We'll also...
2025-07-1427 minNew Podcasts - trailers for new and noteworthy showsPodBiz | Where's The Money In Podcasting? Business, Business and Technology
Official website: https://shows.acast.com/podbiz
Subscribe in all apps: https://podnews.net/podcast/izdbu
PodBiz launches today, with a clear mission: to explore how podcasting actually makes money. Hosted by longtime industry experts Norma Jean Belenky and John Kiernan, PodBiz is a show about the business of podcasting with one key question at its core: “Where’s the money in podcasting?” PodBiz dives into the revenue models, platform plays, community and creator strategies driving the business of podcasting forward. The show is proudly hosted with support from Acast, with VP of Produc...
2025-07-1401 minPodBiz | Where's The Money In Podcasting?Trailer | Let's Get Down to PodBizWelcome to PodBiz: The Podcast About the Business of Podcasting. In this trailer episode, meet your hosts Norma Jean Belenky and John Kiernan, two podcast industry veterans with years of experience across production, marketing, monetization, and audience strategy. PodBiz is a show for creators, networks, and media professionals who want to understand how podcasting works as a business. Every episode centers around one essential question:Where’s the money in podcasting?Through candid conversations with founders, producers, advertisers, and platform leaders, PodBiz explores real-world strategies for monetization, growth, and sustainability in audio. Whether you're running an...
2025-07-0401 min
the c-suite podcastShow 219 - Building Trust: The power of internal communicationsDebbie West speaks with internal communications leaders about the relationship between levels of trust in an organisation and good internal comms practice.
Many in the communications world will be familiar with the findings of the Edelman Trust Barometer, for example, which has featured statistics showing declining trust for established sources like governments and traditional media, whilst the Institute of Internal Communications (IOIC) published their IC Index for 2024 and called it the trust issue.
So, Debbie wanted to find out how internal communications professionals have been tackling the challenge to cultivate trust in organisations against this backdrop.
Her guests were:
1/ Jane...
2024-08-0136 min
Podnews Weekly ReviewThe iHeartPodcast Awards; Podcast Mania; Norma-Jean Belenky on Podcast Movement; Apple is #1James is joined this week by Courtney Kocak, while Sam Sethi goes skiing.Links for this week's show at https://podnews.net/archive Send James & Sam a messageSupport the showConnect With Us: Email: weekly@podnews.net Fediverse: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net
2023-03-1754 min
Corporate Podcasting SmarterHow Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave DelaneyIn this episode of Corporate Podcasting Smarter, we're sharing an interview from Podbean's Corporate Podcasting Smarter Live series.
Podbean's Head of Events, Norma Jean Belenky speaks with Dave Delaney, a Keynote speaker, author, podcaster and the founder of Futureforth.com. We'll discuss how podcasting can empower employees with a sense of ownership and community to improve employee satisfaction and retention within your organization.
We'll also cover..
Why Employee Retention is such a big issue right now
How to minimize the resources that companies will spend in filling a role within their organization
What directly effe...
2022-08-3045 minCorporate Podcasting SmarterBranded Audio: The Best Marketing Tool You’re Probably Missing Live Event ReplayIn this episode of Corporate Podcasting Smarter our Head of Events, Norma Jean Belenky speaks with Marc Raco, an award winning podcast and content producer, host and cofounder of MouthMedia. Marc and Norma Jean discuss how branded audio and podcasting make an emotional impact and how to utilize storytelling to convey brand values and get results!
We'll also cover..
The benefits of podcasting over print
How podcasting creates a positive impact on employees and employee culture
Meeting the "Mission of the Moment" with your audio strategy
Targeting specific audiences with branded podcasts
Podcast formats and how to...
2022-07-211h 08Corporate Podcasting SmarterInternal Podcasting for Learning & Development, Onboarding, Training and More: Live ReplayIn this episode of Corporate Podcasting Smarter our Head of Events, Norma Jean Belenky speaks Podbean's Director of Communications, Shannon Martin. Shannon is also our Corporate Podcast Specialist here at Podbean and on this episode of Corporate Podcasting Smarter we speak about how to use podcasting within companies for learning & development.
Listen in to hear about how internal podcasting is being utilized by many organizations for training, onboarding, sales strategy and more.
We'll also cover the benefits of podcasting with what user engagement intelligence is available, how podcasting is an accessible option and reduces screen fa...
2022-06-2158 minCorporate Podcasting SmarterWhy Employee Stories Matter with Lehigh UniversityIn this episode of Corporate Podcasting Smarter our Head of Events, Norma Jean Belenky speaks to Hillary Kwiatek the Employee Communications Specialist from Lehigh University on how their podcast that showcases employee's journeys and roles creates community and celebrates the individual people that comprise the the employee population of the school.
Hillary Kwiatek is the founder of the Lehigh University Employee Podcast, The Spotcast.
...
Corporate Podcast Smarter is an official in-house podcast by Podbean.
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case...
2022-05-1758 minCorporate Podcasting SmarterHow to Benefit Your Business by Telling The Story of Your BrandIn this episode of Corporate Podcasting Smarter our Head of Events, Norma Jean Belenky, speaks with Annalise Nielsen, Senior Manager of Business Development and Jonas Woost, Director of Strategy of Pacific Content about getting that branding balance right and how to engage your audience with branded content!
We'll cover what the ROI looks like for large organization's podcasting initiatives, how content that's of value to your audience can create a halo effect for your brand, audience growth and much more.
Pacific Content works with top companies on producing Peabody0winning content and audience development.
...
2022-04-1253 minCorporate Podcasting SmarterHow to Succeed in Making Money with Podcast AdvertizingIn this episode of Corporate Podcasting Smarter our Head of Events, Norma Jean Belenky, speaks with Heather Osgood a podcast advertizing pioneer, expert and founder of True Native Media on how to bring revenue, advertisers, and how to succeed in making money with your podcast!
As many organizations are exploring monetization for their own podcast content as well as advertizing within genre-related properties, this conversation offer valuable insight.
...
Corporate Podcast Smarter is an official in-house podcast by Podbean.
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry lead...
2022-03-2959 min
Podnews Weekly ReviewIs Apple no longer free? Is podcast streaming a myth? PodBean Live or Clubhouse? Why was Message Heard in the NY Times? The NEW Recommendation Tag and Where's James? .Join James Cridland and Sam Sethi on this week's jam-packed showINTERVIEWS:Jake Warren - Message HeardBenjamin Bellamy - Ad AuresNorma Jean Belenky - PodBean --- NEWS:Next week, Podbean is to run a Finance Podcast Week: a week-long livestream and podcast event focused on finance podcasts (with many podcasters lined-up to speak). A full pass is normally $39, but use the code PODNEWS and you can get in free.Podcast Movement has announced the dates and venues for their in-person events in 2022. Podcast Movement Evolutions will be...
2021-03-1854 min
Seek The Joy PodcastThe Best of Seek The Joy Podcast: Celebrating Two Years of Connection, Inspiration, and Joy!Happy #SeekTheJoy Tuesday! Today we’re celebrating TWO years of Seek The Joy Podcast with a special Best of Seek The Joy Podcast episode. I’m really excited and honored to highlight some of your most loved moments from your most loved episodes, to celebrate two years of following what lights us up, what brings us joy, and chasing our passions.
In this episode, I share moments from our episodes with:
Melissa Palmer - Co-Founder and CEO of OSEA.
Kaitlin Mogentale - Founder and CEO of Pulp Pantry
Elana Lyn Gross - freel...
2019-10-011h 24
Master Your Mind, Business, and LifeLiving Boldly Through Creativity with Norma JeanNorma Jean Belenky is a singer, song writer, artist, podcast host, and the founder of Camp Clarity. I met Norma Jean through The BaliSpirit Festival in, you guessed it, BALI! Norma Jean was living in Bali at the time and we had an instant connection.
This multi-passionate creative entrepreneur is not only down-to-earth and insanely in-tune with herself, she also helps others ignite their creativity through her workshops and week-long retreat in Bali.
Get the full episode notes at: mindbizlife.com
And be sure to follow me on Instagram at: @mindbizlife
2018-10-1050 minSeek The Joy PodcastEmbracing Our Creative Empowerment with Norma Jean BelenkyHappy #SeekTheJoy Tuesday! Guys this week’s episode is a fun one - and it’s an interview swap! On the podcast this week is Norma Jean Belenky - the ever creative, inspiring, and empowering woman behind the daily doodle Instagram account @normajeanlovesdoodles and the host of Stay Wild Podcast. I'm on Stay Wild this week too so when you’re done listening to today’s episode, head over to Stay Wild to hear Norma Jean interview me!
Norma Jean is a musician, artist, and entrepreneur. One of her biggest passions is guiding others to creative empowerment - but she...
2018-03-201h 05