Shows
PodBiz | Where's The Money In Podcasting?Monetizing Political Podcasts at Scale with Giancarlo Bizzarro of Crooked MediaHow do political and narrative podcasts carve out sustainable monetization strategies in today’s ad-driven industry?In this episode of PodBiz, Norma Jean Belenky speaks with Giancarlo Bizzarro, VP of Sales at Crooked Media, about how the company approaches podcast monetization in a shifting media landscape. From balancing content with ad sales to cultivating long-term client partnerships, Giancarlo breaks down the strategies that keep Crooked at the forefront of political and cultural podcasting.As he puts it:“Act as if you’re the client’s ad agency.”Here are some i...2025-08-1842 min
PodBiz | Where's The Money In Podcasting?Mark Asquith on Captivate, Diversifying Podcast Revenue, and the Rise of Indie CreatorsWhat can indie podcasters learn from building a podcast software company from the ground up?In this episode of PodBiz, Norma Jean Belenky speaks with Mark Asquith, co-founder and Managing Director of Captivate, about building a service-first software company, Captivate’s acquisition by Global, and how the independent creator economy continues to evolve. Mark shares why putting people and experience first has been his guiding principle- and how that mindset benefits both software companies and podcasters alike.As he puts it:“Give people the best experience every time they interact with you or y...2025-08-1121 min
PodBiz | Where's The Money In Podcasting?From Podcast Ads to Media Empires: Bryan Barletta on Building Value in AudioHow can podcast creators build lasting impact in a fast-moving industry?In this episode of PodBiz, Norma Jean Belenky speaks with Bryan Barletta, partner at Sounds Profitable, about sustainable podcast growth, industry transparency, and the future of audio as a media platform. Bryan shares how creators and companies alike can think beyond short-term ad models and lean into strategic momentum, consulting, and collaboration to thrive in podcasting today.As he puts it:“Everything we’re doing is growth—even if your podcast doesn’t have ads, you’re promoting your brand.”Here ar...2025-08-0423 min
The Sound Off PodcastNorma Jean Belenky: Where's the Money?Norma Jean Belenky is the host of the Podbiz, and we didn't get a chance to finish our conversation we started at the Podcast Show in London - so we did so on a podcast. We also didn't have time to talk about everything in London, given her experience living in seven countries. Ideally all of her pod-merch should have "Where's the Money?" emblazoned on every t-shirt and mug; it is the question everyone asks. We explored her life before PodBiz, from teaching English in South Korea to creating music and working at Podbean, which ultimately led...2025-07-2950 min
PodBiz | Where's The Money In Podcasting?Molly DeMellier of Sundaze on PR, Community, and Diversified Podcast RevenueHow do you grow a podcast with long-term visibility instead of short-term spikes?In this episode of PodBiz, Norma Jean Belenky speaks with Molly DeMellier, COO of Sundaze PR, about how creators can use earned media, slow-burn PR, and community building to increase visibility and diversify podcast revenue. Molly shares how understanding the difference between PR and marketing- and leaning into the long game- can help creators build sustainable brand value. We also dig into her career journey from Acast to leading a boutique podcast PR agency, and what’s next for audio in ma...2025-07-2819 min
PodBiz | Where's The Money In Podcasting?James Cridland on Podcast Revenue, Community & the Future of AudioHow are today’s creators rethinking monetization and what role does trust play in podcast growth?In this episode of PodBiz, NJ sits down with James Cridland, Editor of Podnews and radio futurologist, for a high-level look at current state of podcast monetization. James shares how creators are expanding beyond traditional advertising into value-for-value models, subscriptions, and newsletters that build real trust with their audiences. With clarity and candor, James discusses how the medium is evolving and how Podnews itself became an industry staple by doing one thing very well, consistently.As he pu...2025-07-2138 min
New Podcasts - trailers for new and noteworthy showsPodBiz | Where's The Money In Podcasting? Business, Business and Technology
Official website: https://shows.acast.com/podbiz
Subscribe in all apps: https://podnews.net/podcast/izdbu
In today's episode of PodBiz, our Editor, James Cridland, appears with Norma Jean Belenky to talk about the business of podcasting, including revenue models beyond traditional ads, the value of newsletters, building community, and some tech trends worth watching. Growing and sustaining a podcast? This might be for you.
© Norma Jean Belenky & John Kiernan 2025-07-2101 min
PodBiz | Where's The Money In Podcasting?Acast’s Milly Botes on Driving Podcast Revenue with Ads & PartnershipsHow are leading platforms evolving podcast monetization in 2025 and beyond?In the premiere episode of PodBiz, NJ speaks with Milly Botes, VP of Product at Acast, about building scalable advertising tools, empowering creators, and rethinking what podcast success actually looks like. Milly shares how her team is building scalable infrastructure for audio and video sponsorships, and why, in her words,“authenticity is key for creators in monetization.”We dive into the shift from downloads to engagement, the growth of video podcasting, and what brands really look for in high-performing content partnerships. We'll also...2025-07-1427 min
PodBiz | Where's The Money In Podcasting?Adam McNeil of ADOPTER Media on Host-Read Ads & Podcast MonetizationWhat actually makes a podcast ad perform, and how do brands decide who gets the spend?In this premiere episode of PodBiz, NJ speaks with Adam McNeil, SVP of Client Services at ADOPTER Media, about what makes podcast advertising effective- and what still holds it back. From host-read ads to media buying strategy, Adam shares what he’s learned placing over $100M in podcast sponsorships for direct-to-consumer brands, and in his words,“host-read ads don’t scale- relationships do.”We dive into how creators and buyers can align more effectiv...2025-07-1421 min
PodBiz | Where's The Money In Podcasting?Danielle Bezalel on Sponsorships, Niches & Building a Podcast BusinessHow do you turn 1,200 downloads a month into a six-figure podcast business?In this episode of PodBiz, NJ speaks with Danielle Bezalel, MPH, creator and host of Sex Ed with DB, about building a profitable show in a niche many advertisers won’t touch. Danielle shares how she earns up to $140,000 a year from her single podcast feed, not through massive reach, but by building strong sponsor relationships and packaging her podcast alongside other media assets.As she puts it:“The money in podcasting is in advertising and long-term sponsorships.”We div...2025-07-1427 minNew Podcasts - trailers for new and noteworthy showsPodBiz | Where's The Money In Podcasting? Business, Business and Technology
Official website: https://shows.acast.com/podbiz
Subscribe in all apps: https://podnews.net/podcast/izdbu
PodBiz launches today, with a clear mission: to explore how podcasting actually makes money. Hosted by longtime industry experts Norma Jean Belenky and John Kiernan, PodBiz is a show about the business of podcasting with one key question at its core: “Where’s the money in podcasting?” PodBiz dives into the revenue models, platform plays, community and creator strategies driving the business of podcasting forward. The show is proudly hosted with support from Acast, with VP of Produc...2025-07-1401 minPodBiz | Where's The Money In Podcasting?Trailer | Let's Get Down to PodBizWelcome to PodBiz: The Podcast About the Business of Podcasting. In this trailer episode, meet your hosts Norma Jean Belenky and John Kiernan, two podcast industry veterans with years of experience across production, marketing, monetization, and audience strategy. PodBiz is a show for creators, networks, and media professionals who want to understand how podcasting works as a business. Every episode centers around one essential question:Where’s the money in podcasting?Through candid conversations with founders, producers, advertisers, and platform leaders, PodBiz explores real-world strategies for monetization, growth, and sustainability in audio. Whether you're running an...2025-07-0401 min