Shows
SPEAK LIKE A CEO309: The Leadership Advantage AI Can’t ReplaceAI isn't going to run your company – but not for the reason you think. Business thrives on innovation and adaptability, which requires more than logic. That's where storytelling comes in.Angus Fletcher, Professor of Story Science and author of Primal Intelligence, joins host Oliver Aust to explain why storytelling is a form of intelligence that helps us plan, act and innovate in ways AI never could. He breaks down how narrative thinking guides our decisions, how intuition really works, and how to strengthen them both.You’ll also learn the “three stories” every business is running...
2026-01-2942 minSPEAK LIKE A CEO285: How to Get What You Want From the People in Charge. Melody WildingSuccess isn't just about what you know, but your ability to influence and persuade those in positions of power. On this episode of Speak Like a CEO, Oliver Aust sits down with the brilliant Melody Wilding. Melody is an award-winning executive coach, speaker, and bestselling author.Drawing on her extensive experience and insights from her book, "Managing Up: How to Get What You Need from the People in Charge," Melody provides you with practical strategies for effective communication with superiors and decision-makers.Listeners will learn how to frame their requests in a way t...
2025-05-0151 minSPEAK LIKE A CEO281: The Burnout Trap: How to Reclaim Your Energy and Lead with Clarity. Dr Oliver DegnanOliver Aust speaks with Dr. Oliver Degnan about a critical issue: burnout. It's not just stress, it's much more dangerous. Dr. Degnan challenges common misconceptions about burnout and lays bare the self-inflicted wounds that lead to the brink.He explores the crucial difference between stress and burnout, how a breakdown in trust fuels it, why it becomes a self-fulfilling prophecy, the power of positive connection, why "work-life balance" is flawed, and how to leverage AI to prevent it.Dr. Degnan's message: burnout is a defect in our relationship with our environment, and you a...
2025-04-0351 minSPEAK LIKE A CEO278: The Ritual Effect: Build Elite Teams and Create Meaning with Harvard’s Michael NortonWhat if I told you there's a secret weapon that can transform your leadership, boost team morale, and create a culture of peak performance?In this episode, Oliver Aust sits down with Professor Michael Norton, a renowned psychologist at HBS and author of The Ritual Effect: The Transformative Power of Our Everyday Actions.Professor Norton's research reveals the surprising impact of rituals – those seemingly small, repeated actions that hold immense meaning.They explore:How CEOs can use rituals to reinforce company values and visionThe role of rituals in bu...
2025-03-1336 minSPEAK LIKE A CEO275: How to Go Viral. Brendan KaneIs going viral just luck, or is there a science behind it? In this episode, Oliver Aust sits down with Brendan Kane, digital strategist, bestselling author, and the mastermind behind some of the biggest social media success stories. Brendan has helped global brands, top celebrities like Taylor Swift and Rihanna, and countless businesses achieve explosive digital growth.Brendan reveals the secrets of viral content, explaining the key ingredients behind content that captivates millions, how to balance quality and quantity for maximum engagement, and the proven frameworks for storytelling that drive social media success. He...
2025-02-1342 minSPEAK LIKE A CEO266: Throw Out The Rulebook. Gigi DanzingerWhat if we challenged traditional notions of success and leadership?
In this episode, Oliver Aust sits down with Gigi Danzinger, a philanthropist and social entrepreneur who, at 60, changed her name to reflect a bold new chapter.
Gigi shares her unique approach to social impact, focusing on empowering communities through initiatives in Hudson, New York.
From a basic income pilot, her investments in underappreciated founders and her "no strings attached" philanthropy, Gigi is redefining what it means to make a difference as a leader.
Tune in as she discusses her journey to cha...
2024-11-1425 minSPEAK LIKE A CEO265: The Culture Expert: Crafting a Culture of Transparency, Innovation, and Empowerment. Chris DyerCulture is destiny. How we treat each other at work has a huge impact on business success and personal fulfillment.
But how can leaders navigate the complexities of remote and hybrid work while cultivating an environment that attracts top talent and drives innovation?
Oliver Aust sits down with company culture expert Chris Dyer, author of "The Power of Company Culture" and "Remote Work", to unpack the key pillars of building a world-class company culture.
From embracing transparency and empowering employees to encouraging productive risk-taking, Chris shares practical strategies that any organization can implement.
...
2024-11-0741 minSPEAK LIKE A CEO264: Stop Drowning in Work and Get Your Hours Back. Nick SonnenbergDo you ever feel like you're drowning in work? Constantly battling a never-ending swarm of emails, Slack messages, and meeting invites? Wondering how you can use automation and new tools to make your life easier?
We all know the feeling all too well. In this week's episode, Oliver Aust speaks with Nick Sonnenberg. Nick is a serial entrepreneur, a guest lecturer at Columbia University, and the author of the Wall Street Journal bestseller, "Come Up for Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work."
As the founder and CEO of...
2024-10-3140 minSPEAK LIKE A CEO262: Radical Candor CEO: Don’t Avoid The Tough Conversations. Jason RosoffPositive feedback is easy. But if you are like most, you have probably struggled with having tough conversations at work.
To find out how to give honest feedback without destroying relationships, Oliver Aust is joined by Jason Rosoff, CEO of Radical Candor, the company he co-founded with Kim Scott, the author of the bestselling book with the same name.
Radical candor allows us to care personally while challenging directly, and for Jason it is the key to creating a thriving workplace.
Jason highlights that avoiding feedback can lead to relationships degrading due to ne...
2024-10-1743 minSPEAK LIKE A CEO261: The Transformation Expert: Change Your Team Can Believe In. Tamsen WebsterChange is inevitable, yet 70% of change processes fail. This has become a major issue for many organizations, whose very survival depends on adapting to changing times.
To find a way forward for both leaders and teams, Oliver Aust is joined by Tamsen Webster, a world-renowned expert in change communication and author of the brand-new book Say What They Can't Unhear.
Tamsen, who also wrote the excellent book Find Your Red Thread, shares key insights into why people resist change—it’s not the change itself, but the fear of loss that holds them back.
Tams...
2024-10-1042 minSPEAK LIKE A CEO260: The 5 Principles of Presentations That Create Change. Kris FleggMost presentations are instantly forgotten. Or worse, people don’t even pay attention in the first place.
What makes a presentation stand out? To find out, Oliver Aust talks with Kris Flegg, founder of Presentation Design Co. and author of The Presentation Playbook about the art of capturing audience attention.
Kris, who transitioned from a “below-average” presenter to working with global giants like McDonald's and Coca-Cola, shares his five key principles for powerful presentations.
Listeners will learn about the mindset shift that separates mediocre presentations from those that stick.
Kris emphasizes the need...
2024-10-0345 minSPEAK LIKE A CEO259: Master Nonverbal Leadership with Insights from the Poker Table. Blake EastmanDo you realize how much your body language influences the way others perceive you as a leader?
In this week’s episode of Speak Like a CEO, Oliver Aust sits down with Blake Eastman, founder of The Nonverbal Group and School of Cards. As a former professional poker player, Blake mastered reading body language and high-stakes decision-making at the poker table.
He now applies these skills to help top executives and elite teams enhance their nonverbal communication – even though he is the first to admit that different games are played at the poker table and in the...
2024-09-2648 minSPEAK LIKE A CEO257: The Laws of Connection That Will Transform Your Life. David RobsonHave you ever left a conversation doubting whether the other person liked you?
You’re not alone—it’s called the Liking Gap.
This week on Speak Like a CEO, Oliver Aust is joined by David Robson, author of the global bestsellers The Laws of Connection, The Expectation Effect, and The Intelligence Trap, and journalist and science writer for the BBC.
David reveals laws of human connection and the psychology behind the Liking Gap – why we underestimate how much others like us and how it impacts our personal and professional lives.
The...
2024-09-1255 minSPEAK LIKE A CEO256: From Resistance to Results: The Secret Ingredient to Win Over Your Team. Frank WolfWhen you manage change within a company, the pressure is on. The future of the business may be at stake.
So what do you do when your company’s change programs fall flat?
This week, Oliver Aust is joined by Frank Wolf to discuss the best approaches to leading organizational change and building a strong narrative.
Frank Wolf is the co-founder of Staffbase, a leading employee communication platform used by global brands like Adidas, DHL and Domino’s.
As one of THE experts in the world on future trends in communications, Frank i...
2024-09-0538 minSPEAK LIKE A CEO255: How to Become a Creative Leader. Josef BrunnerOur world is changing fast. So how do we create something unique that will stand the test of time?
This week, Oliver Aust is joined by Josef Brunner on Speak Like a CEO to discuss what it takes to lead creatively.
As the founder and CEO of NutriUnited and a seasoned entrepreneur with two nine-figure exits, Josef shares why authenticity is so important for businesses. We also discussed how building in public sets NutriUnited apart in the competitive food industry.
Josef explains how NutriUnited’s focus on controlling production and sales channels, rather tha...
2024-08-2951 minSPEAK LIKE A CEO251: The 3 Roles of a LeaderMany leaders spend their time on the wrong tasks and therefore don’t achieve their goals.
Oliver Aust explains on the Besser Gründen podcast which leadership skills are essential for a company's success.
In this episode (in German), expect to learn:
The 3 most essential skills for entrepreneurs and leaders
How you can develop and improve these skills most effectively, and
How entrepreneurs can inspire, motivate and lead a team to achieve common goals.
Try Speak Like a CEO – the world’s #1 newsletter on leadership communications: https://www.eoipso...
2024-08-0138 minSPEAK LIKE A CEO250: How to Solve a PR CrisisHow do you handle a PR crisis that could jeopardize your business?
This week, Oliver Aust joins Gloria Chou in this episode of “Small Business PR,” to discuss strategies for dealing with PR crises and creating buzz on a budget.
Oliver shares his extensive experience in crisis communication and creative PR campaigns. He provides actionable tips for how small businesses can prepare for inevitable crises, from negative reviews to cyberattacks, and highlights the importance of having a crisis communication plan.
Learn how to implement the triple A's—Acknowledge, Apologize, Act—while avoiding the three D's—...
2024-07-2530 minSPEAK LIKE A CEO247: Be so Visible They Can’t Ignore You. Oliver Aust & Loren GreiffNo one wants to be ignored, especially in a job search.
That’s why Oliver joined Loren Greiff on the fantastic “Career Blast in a Half” podcast to help you become unignorable.
In this episode, Oliver shares secrets from his bestselling books "Unignorable" and “Message Machine” on communicating like the top 1% of CEOs.
The last few years have seen a shift in how we brand ourselves, giving us a new opportunity to be visible.
Social media has given us a great platform and AI has remarkably sped up our processes, but this has le...
2024-07-0442 minSPEAK LIKE A CEO245: Communication Secrets for Unleashing Innovation. J.D. MeierIn this episode, Oliver Aust sits down with J.D. Meier, former Head Innovation Coach of a 3-Trillion-Dollar Company, who shares his communication secrets for unleashing innovation.
J.D. spent 25 years at Microsoft where he was head coach for CEO Satya Nadella’s innovation team, driving one of the most exciting corporate turnarounds of the Century that allowed Microsoft to eclipse Apple as the “world’s most valuable company” earlier this year.
Today, J.D. is a high-performance, innovation & leadership coach, a unique voice on LinkedIn and the author of ‘Getting Results The Agile Way’.
J.D. shar...
2024-06-1958 minSPEAK LIKE A CEO244: How to Communicate When Your Career Changes. Loren Greiff & Konstanty SliwowskiHow do you communicate in a career transition? How do you handle the emotional rollercoaster when your identity is no longer tied to your job title?
In this episode, host Oliver Aust is joined by experts Loren Greiff and Konstanty Sliwowski to tackle the questions that many of us face at some point in our careers.
Loren is the founder of Portfolio Rocket, a platform dedicated to helping executives and professionals transition successfully in their careers. With extensive experience in executive coaching and recruitment, Loren provides strategies to help individuals navigate their career paths and l...
2024-06-1355 minSPEAK LIKE A CEO242: Thriving Through Change: How to Keep Your Team Engaged. Monique ZytnikAre your employees truly engaged and aligned with your company's vision, or are they just "free range" workers wandering aimlessly?
In this episode, host Oliver Aust is joined by world-class internal communications expert Monique Zytnik to discuss the critical role of strategic internal communication for leaders and organizations.
Monique shares valuable insights from her new book "Internal Communication in the Age of AI". She shares why most transformations fail and what to do about it, how to get attention for your internal message, how you can build trust internally, and how to communicate bad news. ...
2024-05-3150 minSPEAK LIKE A CEO241: How to Communicate When the Stakes Are Sky-high. Bjoern von SiemensHow do you communicate technical topics to a large audience without losing them? How do you manage anxiety before speaking in public? How do you prepare for potential crises when your product is used in life-or-death situations?
In this episode, Oliver Aust interviews Bjoern von Siemens, one of the world’s preeminent experts on improving human health through AI, robotics and automation.
He is founder of Caresyntax – a company using AI to make surgery smarter and safer for caregivers and patients worldwide.
Caresyntax has recently been recognized by Newsweek as among the World’s Best D...
2024-05-2339 minSPEAK LIKE A CEO233: 7 Game-Changing Ideas for 2024Reflecting on 2024, Oliver shares his 7 most important ideas and learnings of the year to date.
Understanding these helps you not just navigate the fast-moving world of 2024, but enjoy it more.
Oliver discusses how to develop ‘charisma on tap’, the 7 Deadly Sins of Speaking, how to build million-dollar companies, and much more.
Welcome to Speak Like a CEO, hosted by communications expert and bestselling author Oliver Aust. On this podcast, you’ll hear how to communicate like the top 1% of CEOs to scale yourself and your business. Because all great leaders are grea...
2024-03-2807 min
SPEAK LIKE A CEO220: 10 Predictions for 2024: AI, Memes and the Perfect Delivery. Oliver Aust2024 will be the year AI gets real for many businesses. It is also the biggest election year ever as the US, the EU, the UK, India and many other countries head to the polls.
Against this meta backdrop, I am sharing my 10 Predictions for 2024. They cover AI, memes, video, deep fakes, what happens to CEO communications, the state of marketing and mission-driven companies.
I will be right on some and wrong on others, but it does help me to enter the new year with a clear hypothesis of where we are heading.
If you...
2023-12-2914 min
SPEAK LIKE A CEO215: 10 Lessons from 5 Years of Speak like a CEO. Oliver AustWhat differentiates the top 1% of founders and CEOs from the rest? What makes them excellent in leadership and communications?
To find out, Oliver has interviewed more than 200 CEOs, founders and world-renowned experts on this podcast. To celebrate 5 Years of Speak like a CEO – we started out in November 2018 – in this episode he breaks down 10 of his favorite lessons.
Expect to learn what the hallmark of a great speaker and leader is, how you can make your story perfect, why authenticity means surprising people, how you can apply the charisma equation, and what the secret language of lead...
2023-11-2320 min
SPEAK LIKE A CEO212: How to Become a Thought Leader. Oliver AustNavigating the path from CEO to visionary is tricky. That’s why I’m excited to share my interview with the “Besser Gründen” Podcast (in German).
We explore the strategies and insights that entrepreneurs and founders can use to establish themselves as thought leaders in their respective industries.Almost everyone wants to stand out in their industry, but few manage. This episode gives you the tools that make the difference.
Find the original Podcast here:
https://www.fuer-gruender.de/podcast/folge-112-thought-leader-werden/
2023-10-2632 min
SPEAK LIKE A CEO211: The 50 Most Powerful Presentation Hacks. Oliver AustThis week we are launching our new guide on ‘Presentation Hacks:
50 Powerful Strategies to Captivate Any Audience’.
So on this episode of Speak like a CEO, I go deeper on some of the ideas I cover in “Presentation Hacks” including how to come across as charismatic, why slides kill your mojo and how to cut out the ‘umms’ and ‘ahhs”.
You can download the full guide here:
https://www.eoipsocommunications.com/newsletter/
In this tactical guide, I share with you the 50 most powerful hacks to deliver your presentation i...
2023-10-1908 min
SPEAK LIKE A CEO209: How Communications Can Solve 90% of a Company’s Problems. Oliver AustThis week, I’m excited to share my interview with the “Besser Gründen” Podcast (in German). We discuss my latest book “MESSAGE MACHINE” and how Communications can solve 90% of all problems in a company. We are all constantly communicating – even when we are not communicating. But how do we communicate successfully? How do we manage to lead, inspire and convince others with words? It comes down to the language of leadership - our topic in this episode.
Find the original Podcast here:
https://www.fuer-gruender.de/podcast/folge-93-ceo-kommunikation/
2023-10-051h 11
SPEAK LIKE A CEO203: School of Hiring, The Art of Letting People Go. Oliver Aust & Konstanty SliwowskiToday we are sharing the repost of an insightful episode from the School of Hiring podcast, hosted by Konstanty Sliwowski. Oliver and Konstanty dive into a topic that might not be the cheeriest, but it's undeniably one of the most critical aspects of running a business, especially in challenging times: letting employees go, dealing with redundancies, and navigating the turbulent waters of layoffs.
In a year that has seen hundreds of thousands of tech workers lose their jobs, the gravity of this issue couldn't be more apparent. The stakes are sky-high, and how a company handles these deli...
2023-08-2336 min
SPEAK LIKE A CEO202: Becoming a Place Where People (Really) Want to Work. Repost with Oliver AustHow do you build a magnetic employer brand that attracts and retains new talent?
In this special episode of Speak Like CEO, we are reposting the final instalment of Employer Branding: The Inside Podcast by Georgiana Ghiciuc.
Georgiana and Oliver dissect how any company can become a magnetic employer of choice by focusing on three aspects of building a great company: culture, internal communications, and employer branding.
Drawing from my latest book, "MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder," Oliver underlines the idea that culture is a continuous work in p...
2023-08-1643 min
SPEAK LIKE A CEO201: Mastering the Art of Founder Communication. Jag Singh & Oliver AustDoes your message cut through the noise? How do you achieve message-market-fit as a startup?
We are excited to bring you an episode from WHU’s The Most Awesome Founder Podcast, hosted by globally-recognised startup expert Gerrit McGowan and entrepreneurship professor Dries Faems.
In this episode, Jag Singh, Managing Director at Angel Invest, and Speak Like a CEO host Oliver Aust discuss their latest book, "MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder."
We discuss topics like the importance of listening, decisive factors in storytelling, how to build a great brand, perso...
2023-08-091h 21
SPEAK LIKE A CEO196: Ask Me Anything: Transparency Dilemma, #NotBoring, Changing Founder Communications. Oliver AustWe have a special episode of Speak Like a CEO for you: an Ask Me Anything session with Oliver Aust.
Oliver answers five of the most frequently asked questions. How to deal with the transparency dilemma, how to make something boring sound interesting, common communications mistakes, how to inspire an audience, and the changing trends of founder communications.
Subscribe to the Message Machine newsletter and become an unstoppable founder yourself.
https://www.eoipsocommunications.com/kontakt/
2023-07-0623 min
SPEAK LIKE A CEO187: Boost Your Body Language. Martin Brooks, Body Language Expert50% of our personal communication is non-verbal. Yet most business leaders never train their body language.
That’s a huge oversight. Boosting our body language gives us more confidence and makes us more successful in business, says Martin Brooks.
Martin is the author of Body Language Decoder and a leading expert and what our bodies say.
In this highly actionable episode, he gives founders and CEOs a body language tool box on everything from speaking to the team to pitching to investors. Some highlights:
Job interview: You can detect if someone over-embellishes their...
2023-05-031h 06
SPEAK LIKE A CEO176: Leading in a hybrid environment, Bettina Hausmann & Oliver AustHybrid working is here to stay.
What’s harder to figure out is how CEOs and founders can lead, communicate and make an impact in this brave new work.
Top international executive coach Bettina Hausmann and Oliver Aust both see opportunities in communicating in a hybrid world - if done right. In this episode, they give leaders the roadmap to be more impactful and avoid the spectre of mediocre communications that no organisation can afford in a rapidly changing world.
Tune in a find out:
🎨 How to draw up a hybrid plan...
2023-02-1037 min
SPEAK LIKE A CEO173: Four Books in Four Years. Oliver AustHow do you write four books in four years?
Should you write a book?
Welcome to a special episode in which Oliver gives us a behind-the-scenes look at how he managed to write and publish 4 books in 4 years, the last two of which became Amazon bestsellers. Oliver not only shares why he did it, but also shares his process and hard-won insights on writing, building an audience, publishing and marketing.
Tune in and find out:
🗓️ How to write a book in a year
🖨️ Why you don’t need a publisher
2023-01-2047 min
SPEAK LIKE A CEO171: The CMO belongs in the boardroom! Sherilyn Shackell, The Marketing Academy2023 prediction: companies will relentlessly focus on revenue through storytelling, marketing and communications.
Because cost cutting only gets you so far.
Sherilyn Shackell has a clear view on the importance of marketing: "The CMOs should be present in every boardroom." They are the ones who feel the pulse of the customers, hear their heartbeat and can make all the difference.
Sherilyn is the Founder & Global CEO of The Marketing Academy, a unique non-profit organisation that turns the marketing, media, advertising and communications talents of today into the leaders of tomorrow. She took money off...
2023-01-0642 min
SPEAK LIKE A CEO169_ New book out: Message Machine. Jag Singh & Oliver AustThe less you tell people, the more they understand.
That’s the simplicity paradox.
In Message Machine, Jag and I set out to provide founders with everything in one book they need to know about communications to scale and to avoid failure.
On the Speak Like a CEO podcast released today, we speak with our amazing guest host Lena Carlson why we wrote the book, the process of writing it (blood, sweat and tears), and what we learned in the process (a great deal).
To give you a taste of what we...
2022-12-1631 min
SPEAK LIKE A CEO164: Rising to #1 in the App Charts. Lukas Röhle, Prematch AppThere are many football apps for professionals. And now there is one for the "real football“ - the amateur game played and loved by 190 million Europeans.
Lukas Röhle co-founded Prematch App with Fiete Grünter und Niklas Brackmann. This year, the three amateur footballer players stormed the app charts. Shortly after its rollout across Germany last summer, the football community app climbed to the No 1 spot in the Apple app charts, ahead of YouTube, TikTok and WhatsApp. The app offers players and fans everything they need to know about amateur football, even allowing them to check thei...
2022-11-1140 min
SPEAK LIKE A CEO#148: Blitzscale your communication skills. Oliver AustWhat is the foundation for everything you do in business?
It’s communications. But developing communications skills is hard and time-consuming, unless ….
.. you find a way to blitzscale them. We know you are in a rush, so how can you speed this up? The key is to break down communications into a number micro-skills and learn the techniques that help you make progress fast. That way every founder can become a master communicator, and turn their company into a message machine that gets results.
In this episode of Speak like a CEO, Oliver Aust...
2022-05-0617 min
SPEAK LIKE A CEO#139 How great leaders communicate (and what they avoid). Bettina Hausmann"What is leadership but language? Changing the way we communicate changes the culture. Changing the culture transforms our results.“ (L. David Marquet)
What’s the role of a leader? Certainly to set the strategy, focus everyone on what matters, bring in top talent, and ensure there is enough money in the bank. All of these require a high proficiency in communication. And have a huge impact on how their company performs.
With the experience of over 1000 media interviews and having coached professionals from over 100 countries between them, top international executive coach Bettina Hausmann and CEO comm...
2022-02-1829 min
SPEAK LIKE A CEO# 137 - TOOLBOX: How to Build Crazy Productive Teams, Kristen MashburnYour organisation's culture is the key to its success. Its not just a nice to have and the mission statement you put on your website. It’s the path to happy and high performing employees, to securing profitability and retaining talent, to building a strong and resilient company.
Our guest today is a company culture builder par excellence. Kristen Mashburn coaches leaders how to get more out of their teams by installing systems to build high-performing cultures. With KPMashburn - a company culture consulting group - she on a mission to change the future of work.
...
2022-02-0454 min
SPEAK LIKE A CEO#136 - Future-proof finances with a purpose, Bastian Krautwald, wajveMillennials want convenience, like being able to open a bank account in 10 minutes. The GenZ cohort expect convenience and also want a purpose they can relate to. So how well you communicate your purpose is becoming a main differentiator for companies targeting this group. Still, so far very few fintechs have created financial products for the next generation of customers. Bastian Krautwald's company is one of the few exceptions. While still a student, he founded "deineStudienfinanzierung", a platform for student loans with David Meyer. It even got them into "Die Höhle der Löwen“ (Germany’s „Shark Tank“). With their...
2022-01-2837 min
SPEAK LIKE A CEO# 135 - We need to talk about spirits, Ulrich Adams, spiritsEuropePour yourself your favourite drink for this week’s episode. Communicating under the influence is not without challenges, and so is communicating about alcohol. More precisely, we are talking about spirits, with the person who represents one of Europe’s most valuable agri-food export sectors.
Ulrich Adam is the Director General of spiritsEurope, the Brussels-based association that represents the interests of 29 associations of spirits producers as well as 10 leading multinational companies, supporting 1m jobs from farmers to distillers and bartenders.
What sounds like a fun job also harbours many communications challenges. Ulrich has also modernised the...
2022-01-2142 min
SPEAK LIKE A CEO#133 - From stigma to thriving business. Katharina Wäschenbach, DearestToday we talk about an issue that concerns over 100 million young people in Europe. During the pandemic our podcast guest, a couples therapist, was approached by many millennials who were struggling with their relationship skills. Even though the needs and situations were all quite different, Katharina Wäschenbach realised they could be resolved using the functional tools of couples therapy. But this needed a twist, because couples therapy is: (1) for two and not a coaching for one person. (2) highly stigmatised and suggests something is wrong that needs to be fixed. (3) is not easily accessed. Her conclusion: There is a h...
2021-12-1722 min
SPEAK LIKE A CEO#131 - Combating Urban Loneliness, Florian Färber, TheBaseTodays guest is building the future of urban living. Florian Färber is the Founder and CEO of TheBase. Previously he was the co-founder of Zipjet that he successfully led to an exit in 2019. Now he has turned his attention to a completely new space: real estate with a purpose. With TheBase he aims to provide unique co-living spaces that enable individuals to 1) live beyond the square meters they would otherwise be limited to in traditional housing formats and 2) find possibilities for privacy and connection.
The time for this idea is now: The proportion of single households i...
2021-12-0326 min
SPEAK LIKE A CEO#130 - Impact or financial returns? We want both! Dr. Gesa Miczaika, AuxxoThe VC scene is male-dominated, and more diverse investment opportunities are being overlooked. Our podcast guest concluded that there is significant potential for financial returns and making an impact at the same time.
In February 2021 Gesa Miczaika set off with her joint angel investor Bettine Schmitz from Auxxo Beteiligungen to initiate Germany’s first VC fund for female founders. In spite of many sceptics forecast that getting investors on board will take at least 1,5 years, the Auxxo Female Catalyst fund launched this week after just nine months of fundraising. Now $15m of equity capital are ready for de...
2021-11-2630 min
SPEAK LIKE A CEO#129 - On basements, building a brand and saving billions - Tamaz Georgadze, RaisinSome stories just make you sit up and listen. Today’s episode features Tamaz Georgadze, co-founder and CEO of Raisin, the leading marketplace that links private investors to savings products from all over Europe. Tamaz became a chess master at 4, started university at 15 and held two PhDs before most one of us knew what we wanted to do with our lives. In 2012, the former McKinsey partner launched Raisin with his two co-founders in a Berlin basement. Together they have grown the fintech into a company with hundreds of employees, 650.000+ customers and multiple brands (including Weltsparen) operating in numerous markets....
2021-11-1938 min
SPEAK LIKE A CEO#128 - Building a global brand in a crowded market - Mengting Gao, Kitchen StoriesWhat started as a passion project by two economics graduates in 2013 now reaches 30 million users each month on multiple channels.
This week’s guest is Mengting Gao, the impressive CEO of Kitchen Stories. She built a global brand in the very crowded online cooking market with her co-founder Verena Hubertz. What a story! First they were rejected by investors; a few years later they exited successfully by finding the right strategic partner. Their business model evolved from vague to acing both B2B and B2C, and now everyone wants a piece of the pie: even Apple chief Ti...
2021-11-1237 min
SPEAK LIKE A CEO#127 - Book announcement: overcoming startups' biggest challenge - Jag Singh & Oliver AustWhy do nine out of ten startups fail? What differentiates a future unicorn from your run-off-the-mill startup? More often than not, the answer is communications. As Ben Horowitz points out, “As a company grows, its biggest challenge always becomes communications.” Clearly, no raging success has been built on bad communications.
Given the magnitude of this challenge, there is little systematic advice out there how startups and scaleups can overcome this challenge and turn communications from threat to massive opportunity.
Jag and Oliver have set out to close this gap. In this episode they announce their forthc...
2021-11-0514 min
SPEAK LIKE A CEO#125 - Taking responsibility as a CEO - Michael Wax, FortoMichael Wax is the co-founder & CEO of Forto, a Berlin based unicorn that is driving digitalisation and decarbonisation in a sector that is the backbone of the global economy - freight forwarding. Not only is the fast-growing company, formerly known as FreightHub, a top-ranked employer. Michael is also an outspoken CEO who is on a mission to shipping sustainable while further democratising the access globally.
Tune in and find out
🎯 Why sometimes every word counts and rebranding allowed Michael to set the sails for an ambitious communication strategy
⛑ What responsibilities Michael sees as a CEO t...
2021-10-2227 min
SPEAK LIKE A CEO#124 - Taking the pain out of video production - Piotr Pilat, HeyVizAre you as relaxed as the Dalai-Lama in front of a camera? Pulitzer Prize Finalist Piotr Pilat knows how you can achieve that state. Having interviewed personalities such as the Tibetan spiritual leader and Richard Branson as well as reporting from conflict areas worldwide for Reuters, he is now on a mission with HeyViz to empower you to create quick and painless videos to grow your brand and sales. Working together with Konstanty Sliwowski (#leadershiphiring #expert) and Oliver Aust (#CEO #communications #bestsellingauthor), the first HeyViz.com walk-in studio is now up-and-running, offering simple done-for-you video creation in central Berlin.
2021-10-1823 min
SPEAK LIKE A CEO#123 - Win customers like the world depends on it - Jan Rabe, WechselpilotChange is hard. Getting someone else to change is even harder. So how can you convince someone to become your customer when it really matters? Jan Rabe, co-founder and CEO of of three companies - Wechselpilot, RABOT Energy & RABOT Charge - knows how to persuade us to do the right thing. Most notably, Wechselpilot is a thriving German start-up that makes switching electricity and gas contracts easy for private households. All three of his start-ups share a mission: to convince us consumers to switch to renewable energy sources. Jan’s personal mission: Make Change Possible.
Jan also kn...
2021-10-0834 min
SPEAK LIKE A CEO#122 - Fast-track your Minimum Viable Brand - Jag Singh & Oliver AustHow can I create an irresistible brand? Every founder is looking for an answer to this question. With a strong brand, it becomes easier to attract top talent and the right kind of customer. You can charge more for your product or service, generate higher margins and grow your company faster. As a founder, you want to take your brand seriously from the start and create a minimum viable brand (MVB) that has the potential to become irresistible.
In this episode Jag Singh, accomplished entrepreneur, investor and former Techstars Berlin MD speaks with Oliver about creating a...
2021-10-0130 min
SPEAK LIKE A CEO#121 - Why CEOs need to step up their game in front of the camera - Bettina Hausmann & Oliver AustVideos have become a cornerstone of CEO communications: for media interviews, brand building, pitches, social media content and internal communications. Videos create awareness, build trust and boost sales. Yet, many CEOs still shy away from stepping in front of the camera.
With the experience of over 1000 media interviews and having coached professionals in over 100 countries between them, top international executive coach Bettina Hausmann and Oliver talk about CEOs on camera.
Specifically:
🤩 How to appear natural and connect with the audience on camera
🧨 The most common mistake and how to avoid it
...
2021-09-1047 min
SPEAK LIKE A CEO#120 - From Retail to Wholesale to Brand – Jan Bredack, VeganzOur guest today turned his Veganuary into a thriving business with a purpose. For Jan Bredack, Founder and CEO of Veganz - the brand leader for plant-based food - eating vegan is more than a nutritional choice. It is a path to better health, animal welfare and climate protection. When Jan swapped his career at a luxury car maker for the chopping waters of building a vegan company from scratch, the Vegan food choice was still in a niche. Getting investors, supermarkets and the consumers on board was not an easy communication task.
Tune in and find...
2021-09-0331 min
SPEAK LIKE A CEO#119 - The power of voice – Franziska Focken, WayvsOnly 7% of what you say matters, but your voice accounts for 38% of the first impression you make. So, how come that dating apps are voice-less? Not anymore. Our guest today is the co-founder and CEO of Wayvs, an audio dating app that combines the magic of voice and the efficiency of audio communication. With her Co-founder Julian Krahnen, Franziska Focken just raised €1.5m from investors to take the slow dating app to international markets.
Tune in and find out all about
🎢 Franziska’s rollercoaster ride as an entrepreneur
🎯 Her biggest communication challenge right at the beg...
2021-08-2733 min
SPEAK LIKE A CEO#118 - How to use branding to stand out - Robert Ermich, DeinHandy & OnTruckCan a brand make all the difference? Yes, it can! Robert Ermich is a passionate and successful serial founder and investor. He masterminded DeinHandy, a portal for mobile phones, which he scaled to market leadership and a successful exit. To a large extent, the success of DeinHandy was built on the brand he built there which received two „German Brand Awards “. Next has been OnTruck, an agency with a climate pledge which offers creative advertising on – you guessed it – heavy goods vehicles. As co-founder and investor @ Leevi Health, a health tech start-up with unicorn potential, he now focuses on building...
2021-08-2033 min
SPEAK LIKE A CEO#117 - The Impact of Employer Branding - Konstanty Sliwowski, Caissa RecruitmentTraditional recruitment is over while companies experience The Great Resignation. In this special episode Oliver talks with Konstanty Sliwowski, founder and CEO of Caissa Recruitment about the rising role of employer branding to attract and retain top talent.
Tune into this episode to find out
📺 How talent perceives potential employers
🔝 How to update your company’s brand to attract the right people
🔥 What recruiting has to do with energy
If you find the episode helpful, please share it with your colleagues and friends and give us a review on Apple Podca...
2021-08-1337 min
SPEAK LIKE A CEO#116 - Win the global talent war - Jonathan Romley, LundiIn today’s episode we speak to Jonathan Romley, co-founder and CEO at Lundi. Lundi helps companies scale their global hiring. After running companies on three continents Jonathan realised that we need to rethink labour mobility and enable employers to have access to the world's top talent through one platform. Whether you’re in need of an engineer in New York or looking to hire a fluent Mandarin speaker in South Africa, the network of thousands of pre-screened recruiters helps you find the perfect match. Especially now in the post covid world.
Tune in to find out:
2021-08-0648 min
SPEAK LIKE A CEO#115 - The ultimate secret to building community with Christopher Plantener (Kontist) & Vincent Huguet (Malt)Double Dynamite: Today’s episode features two entrepreneurs solving the biggest pain points for #freelancers: finding customers and managing finances. And to do this successfully, sustainably and on scale, both have built highly engaged communities.
We talk to Vincent Huguet, Co-CEO and founder of Malt, an Airbnb-style marketplace that connects employers and freelancers across Europe, and Christopher Plantener, serial #entrepreneur, currently founder and CEO of Kontist, a banking solution for #freelancers that makes taxes easy.
Eight companies ago, Christopher wrote his master thesis on communities and since then knows that to build a scalable community yo...
2021-07-1642 min
SPEAK LIKE A CEO#114 – How to speak like a CEO – Oliver @ WHU Women in Business ClubHow can I inspire as a CEO? How do I communicate in an age-diverse company environment? And do female CEOs face other communication challenges than their male colleagues?
Irina Crisan, founder and president of the WHU Women in Business Club invited Oliver to answer these and more questions in depth in today’s special episode: the recording of a #StartTheConversation event from the Women in Business community at the WHU - the Otto Beisheim School of Management.
After a brief introduction into the backstory of how the podcast Speak like a CEO came about and wh...
2021-07-091h 19
SPEAK LIKE A CEO#105 - Making the magic of personal branding happen, with Oliver Aust & Dawn Barson“Personal branding is what people think or say about you when you’re not in the room. It makes sense to care for our reputation, in order to get the recognition that we deserve”, says Oliver Aust, leading European expert on personal branding.
Today, in this special episode of Speak Like A CEO, Oliver goes in depth about his philosophy around personal branding, with marketing expert Dawn Barson. Oliver tells us about the 4Ms of personal branding, taken straight from his Unignorable System – Mindset, Motivation, Message, Method. Giving us insights into golden rules of personal branding, he takes us...
2021-04-3047 min
SPEAK LIKE A CEO#96 - What is message-market fit and why is it so important? with Oliver AustYour message-market fit is determined by how appealing the messaging sounds to your customer.
If you are a founder, CEO or business leader you really want to nail this. With the right messaging, everything is made easier. It will attract the right people to your product, who want to be part of your journey and your brand.
To be successful in business you need both product-market fit and message-market fit. If your product is not selling, it could be down to two things:
#1 Your product or service isn’t good. People don’t like it an...
2021-03-0406 min
SPEAK LIKE A CEO#84 - From BCG consultant to startup founder with Trinh Le-FiedlerIs the competition for attention harder these days, or is easier to have a voice and make yourself heard? Oliver Aust and Lena Carlson speak to Trinh Le-Fiedler in this episode to find out. From BCG consultant to AI startup founder, Trinh’s career has taken her from New York to Hong Kong to London to Berlin. She is currently the CEO of Nomitiri, a deep-learning visual perception startup. Tune in to hear how Trinh connects with her audience in the age of short attention spans.
P.S Oliver's book is available on Amazon to...
2020-11-2726 min
SPEAK LIKE A CEO#82 How to Unfuck the Economy with Waldemar ZeilerWelcome to Season 3 of Speak Like a CEO! Oliver Aust and Lena Carlson chat to Waldemar Zeiler, the founder of einhorn and author of Unfuck the Economy. Waldemar shares his perspective on the future of business, sustainability and how business and politics collide. Enjoy the episode!
P.S Oliver’s book “Unignorable" is available to purchase here - https://www.amazon.de/dp/3982108829
2020-11-1330 min
SPEAK LIKE A CEO#81 - RICHARD STEPHENSON - CIVIL AVIATION AUTHORITYThis is the final episode of our "Expert on Expert" series before we head into Season 3 of Speak Like a CEO next week!
Our final guest, Richard Stephenson from CAA, bridges the gap perfectly between communications and leadership. He is an experienced communications director who shares some of the biggest crisis communications challenges and opportunities he's faced in his career thus far - including the time CAA essentially built a secret airline overnight. In 2019, he was named "Communications Professional of the Year" by CorpCommsMag. We also discuss making the transition from a communications role to a c-level...
2020-11-0531 min
SPEAK LIKE A CEOThe Unignorable Podcast #6: Christian Conrad & Oliver Aust on being unignorable and magnetic**This podcast was originally published by Der Podcast für Magnetische Unternehmenskultur**
In this episode, Oliver Aust tells us about why tootings one´s own horn is not only no longer shameful but rather a perfectly fine necessity of our times, how company culture and reputation of a business are so interlinked, they resemble twin siblings and why creating connection through relationship is magnetic and will make customers and employees come to you and want to stay.
2020-11-0550 min
SPEAK LIKE A CEOThe Unignorable Podcast #5 - How to make your event unignorable with Oliver Aust and Jeannine KochThe book Unignorable is available Amazon and has already become a #1 bestseller in Germany, UK, US, France and Australia. Head to Amazon to get your copy now! https://www.amazon.de/dp/3982108829?
On the fifth and final episode of The Unignorable Podcast, Oliver Aust speaks to Jeannine Koch, Director at republica GmbH.
re:publica Berlin is Europe’s largest internet and digital society conference. re:publica 19 counted more than 25.000 visits during the three conference days. With COVID-19, the 2020 event was a little different... with digital and hybrid formats.
Jeannine shares how they made th...
2020-10-2227 min
SPEAK LIKE A CEOThe Unignorable Podcast #4 - How to become an international bestseller with Oliver Aust and Nate RegierThe book Unignorable launched this week on Amazon and has already become a #1 bestseller in Germany, UK, US and Australia. Head to Amazon to get your copy now! https://www.amazon.de/dp/3982108829?
On this week's episode of The Unignorable Podcast, Oliver Aust speaks to Nate Regier, the CEO of Next Element and author of three successful books.
Nate & Oliver discuss what they have both learned from self-publishing a book. The journey is long and demanding, but also highly rewarding and full of opportunities.
Take a listen to learn how to define your a...
2020-10-1536 min
SPEAK LIKE A CEOThe Unignorable Podcast #3 - How to build a community with Oliver Aust and Ronny Krieger (Patreon)** Unignorable is available to purchase on October 13**
In the third episode of The Unignorable Podcast, Oliver Aust sits down with Ronny Krieger from Patreon to discover how to build a community. As Ronny tells Oliver, nothing is more important than connection and interaction when building a strong community. His best advice? Never forget your first 100 customers. They will always be the most important, so don’t lose sight of who they are and how they feel. They are the reason you grew in the first place, and if they’re unsatisfied, that might be the reason you end...
2020-10-0938 min
SPEAK LIKE A CEOThe Unignorable Podcast #2 - How to launch your own podcast with Oliver Aust and Jill & Julia (Bear Radio)** Unignorable is available to purchase on October 13**
In the second episode of The Unignorable Podcast, Oliver Aust chats with Jill Beytin and Julia Joubert from the Berlin-favourite, Bear Radio. They talk about how to launch your own podcast and the do’s and dont’s of getting started. Launching a podcast might seem daunting, but it’s a great way to build an audience and make yourself unignorable. From which equipment to use to what makes a great editor, this podcast episode is a great insight into the wonderful world of podcasting.
About Bear Radio:
...
2020-10-0136 min
SPEAK LIKE A CEOThe Unignorable Podcast #1 - What does it mean to be UNIGNORABLE with Oliver Aust x Kat Brendel** Unignorable is available to purchase on October 13**
In the digital age, being good at your job is unfortunately not enough. To be truly successful, you must be both talented and visible. Building an authentic personal brand is the key to getting the recognition you deserve and the opportunities you dream of. In the very first episode of The Unignorable Podcast, Oliver Aust speaks to Kat Brendel, an entrepreneur, podcaster and storyteller about what it means to be unignorable.
If you love the podcast, subscribe, review or share with a friend to help spread the word!
2020-09-2434 min
SPEAK LIKE A CEO#79 - ANDREAS BARTELS - LUFTHANSAOn this week’s episode of Speak Like a CEO, Oliver Aust and Lena Carlson speak to Andreas Bartels, the head of communications at Lufthansa Group. Andreas has been with Lufthansa since 2007 and prior to that was the press spokesman for Deutsche Bank. We speak to Andreas about the impact of the global pandemic on the aviation business, the increasing significance of AI and why corporate communications is becoming more meaningful and important than ever before. Andreas also shares his best communication advice. A hint? It starts with listening. Enjoy the episode!
2020-09-1123 min
SPEAK LIKE A CEO#78 - CLARISSA HALLER - SIEMENSOn this week’s episode of Speak Like a CEO, Oliver Aust and Lena Carlson got the chance to sit down with the formidable Clarissa Haller from Siemens. With a background in journalism, Clarissa has been responsible for the successful restructuring and corporate positioning of some of Europe’s most high-profile organisations. We spoke to Clarissa about her passion for digital transformation and how companies can successfully embrace and adapt to new technologies.
2020-09-0432 min
SPEAK LIKE A CEO#77 - JÖRG HOWE - DAIMLERJörg Howe has been head of global communications at Daimler AG since 2008. Daimler is one of the biggest producers of premium cars in the world. With a background in journalism, Jörg doesn’t believe in planning too far in advance as things change so rapidly (especially in the age of social media). Take a listen to this conversation with Oliver Aust and Lena Carlson to learn more about Jörg’s unique approach to communications & management.
2020-08-2719 min
SPEAK LIKE A CEO#75 - ROBIN RUSCHKE - SIXTRobin Ruschke believes that every brand should have a story to tell. People need to know the WHY behind what you do. As the SVP of Global Brand Strategy and Communications at SIXT, he is responsible for the company's global brand strategy and more. In this episode, Oliver Aust and Lena Carlson speak to Robin about standing out from your competitors, being provocative, and the power of a great brand.
2020-08-1320 min
SPEAK LIKE A CEO#74 - PHILIPP SCHINDERA - DEUTSCHE TELEKOMCommunications is an ever-changing art form. With new tools, channels and trends constantly developing, you have to stay in the loop to stay in the game. This week’s guest, Philipp Schindera, is the SVP of Corporate Communications at Deutsche Telekom. With nearly 14 years at Telekom under his belt, he is a master of evolving with the times. In fact, he says that anyone afraid of change is probably in the wrong industry. In this episode, he speaks to Oliver Aust and Lena Carlson about company evangelists, developing a brand identity, and always being open to new skills.
2020-08-0629 min
SPEAK LIKE A CEO#73 - METTE REFSHAUGE - MAERSKIs pressure a catalyst for long-term change? For many companies, the impact of the past few months has led to a total shift in communications, both internally and externally. A.P. Moller Maersk is such a company. The global leader in container shipping currently hires over 80,000 people, many of whom are at sea for a large portion of the year. For this week's episode of Expert on Expert, Oliver Aust and Lena Carlson speak to Mette Refshauge, their VP of Corporate Communications and Sustainability.
She describes the process of seeing a crisis spread across a global company...
2020-07-3028 min
SPEAK LIKE A CEO#72 - SIGRID DALBERG-KRAJEWSKI - DELIVERY HEROWith an excellent track record in marketing and communications at a range of companies, Sigrid Dalberg-Krajewski is now heading up the Corporate Communications team at Delivery Hero. The past few months have seen remarkable growth for the company, and in this episode she speaks to Oliver Aust and Lena Carlson about working across multiple markets, the importance of staying true to your core message, and working closely with a CEO. Often utilising forward-thinking and digital channels, Sigrid offers great insights into communications at a fast-growing, global organisation.
2020-07-2336 min
SPEAK LIKE A CEO#71 - SABIA SCHWARZER - ALLIANZWelcome to our summer series, Expert on Expert! For the next few months, we will be interviewing the chief communicators from some of the world's leading companies. From Daimler to Siemens, this series is an insight into the inside workings of top-tier communications teams.
This week's guest is Sabia Schwarzer, Global Head of Communications and Responsibility at Allianz. Allianz is the global leader in insurance and financial services. Sabia began her career in Hong Kong as a journalist, on an exchange funded by the German government. During the exchange, she got to know Allianz, one of the s...
2020-07-1642 min
SPEAK LIKE A CEO#70 - KONSTANTY SLIWOWSKI - CEO CAISSA“If you’re standing still, then you are falling behind.” On this week’s episode of Speak Like a CEO, Oliver Aust and Lena Carlson got the privilege to sit down with Konstanty Sliwowski, the CEO and founder of Caissa Recruitment. The conversation is an amazing insight into the world of talent, recruiting, and how to communicate effectively in the workforce. For anyone feeling uncertain about the job market right now, this is a great reminder that the most important asset for any company is its people.
2020-07-0931 min
SPEAK LIKE A CEO#69 - INSA KLASING - CEO THENEXTWE"Trust is good but control is better." It's the paradigm that has informed German business practice to the present day, but Insa Klasing is trying to turn that around. Following a horse-riding accident, Insa noticed that her team performed much better when they had the space and autonomy to think for themselves. With TheNextWe, Insa is helping corporates to transition to autonomous, digitally-minded company cultures that prioritise success over control. In this episode she speaks to Oliver Aust and Lena Carlson about leadership and communication, giving practical advice for getting the most out of your team.
2020-07-0235 min
SPEAK LIKE A CEO#68 - DAVIDE DATTOLI - CEO TALENT GARDENCan co-working spaces survive the current crisis? Talent Garden CEO, Davide Dattoli, certainly thinks so. Breaking away from the model used by other co-working providers, Talent Garden specifically seeks out emerging startup ecosystems in southern and eastern Europe, playing an instrumental role in their development. With an emphasis on education, community, and engagement, Davide and his team are here to stay. In this week's episode, he speaks to Oliver Aust and Lena Carlson about remote working, building an audience, and the nuance of different European ecosystems.
2020-06-2527 min
SPEAK LIKE A CEO#67 - AIGA SENFTLEBEN - CO-FOUNDER BILLIERecently named one of the "15 women in fintech you should know", Aiga Senftleben is leading the charge for gender equality in the world of financial technology. As one of Billie's seven co-founders, she is helping to make B2B transactions sound sexy. In this week's episode, she speaks to Oliver Aust and Lena Carlson about reducing the gender pay gap, successful recruitment, and the importance of face-to-face communication.
2020-06-1828 min
SPEAK LIKE A CEO#65 - FABIO GAMBA - DIRECTOR GENERAL ASA & ACAIn the current crisis, the aviation industry has been hit hard. Fabio Gamba, head of ACA and ASA, is the voice of the ground handling industry, a collection of hundreds of thousands of men and women who ensure that passengers are safe at every step of the journey. Talking to Oliver Aust and Lena Carlson about the current state of affairs and the upcoming recovery period, in this episode Fabio gives an insight into the work that happens behind the scenes of every single flight. Enjoy the episode!
2020-06-0428 min
SPEAK LIKE A CEO#64 - RENÉ BRAUN - FOUNDER RYDESWith so many urban mobility solutions on the market, how do you decide which one to use? René Braun doesn't want you to pick. With RYDES, he is offering city dwellers a loyalty scheme that combines all of the available solutions, so that millennials can move in any way that takes their fancy. In this episode he talks to Oliver Aust and Lena Carlson about using data to improve customer experience, the downfall of innovation hubs and communicating openly with your workforce, especially when you're having a bad day. Enjoy the episode!
2020-05-2831 min
SPEAK LIKE A CEO#63 - KATHRYN SCHIFFERLE - FOUNDER WORK TRUCK SOLUTIONSWith seven companies under her belt, Kathryn Schifferle is an expert problem-solver. Now at the helm of Work Truck Solutions, she has built her leadership style around kindness and a commitment to help above all else. The result is innovation that places customer experience at the fore. In this episode she speaks to Oliver Aust and Lena Carlson on female leadership and breaking into established industries.
2020-05-2124 min
SPEAK LIKE A CEO#62 - PASCAL BLUM - CEO UNUunu is trying to reinvent urban mobility and improve the quality of life for city-dwellers. With a communications strategy based on emotional appeal, unu is already setting itself apart from the rest of the mobility industry. At the helm, CEO Pascal Blum has developed a company culture in line with this ethos. Talking to Oliver Aust and Lena Carlson about the need to grow as a leader and motivating your team with clear communications, this episode is a guide to emerging from tough times even stronger.
2020-05-1421 min
SPEAK LIKE A CEO#61 - JAY ROGERS - CEO LOCAL MOTORSFrom living on a boat to serving in the army, this week's guest is no stranger to stepping outside of his comfort zone. Jay Rogers, the CEO of Local Motors, is now looking to change the very nature of car manufacturing, introducing innovative technology to an established global industry. Jay believes in constantly pushing boundaries, and in this episode talks to Oliver Aust and Lena Carlson about radical vulnerability, the traits of a great leader, and challenging accepted norms. Enjoy the episode!
2020-05-0734 min
SPEAK LIKE A CEO#60 - ALICE BENTINCK - CO-FOUNDER ENTREPRENEUR FIRSTAlice Bentinck is the co-founder of Entrepreneur First, the world's leading talent investor, and Code First: Girls. With these organisations, she is training the next generation of founders around the world. Challenging ideas about acceptable communication and behaviour in professional relationships, this week’s episode of SLACEO, with Oliver Aust and Lena Carlson, is a great insight into building partnerships that last, and improving diversity in startup culture.
2020-04-3025 min
SPEAK LIKE A CEO#59 - JOANA BREIDENBACH - CO-FOUNDER BETTERPLACEBringing an anthropological perspective to the art of communication, this week's guest is Joana Breidenbach. She is an academic, writer, investor and co-founder, currently heading up betterplace.org and Betterplace Lab. Joana's most recent book, 'New Work needs Inner Work', explores the lessons she learned while transitioning the company to self-management, and she shares those insights and many, many more in this wide-ranging episode. From her top tips on public speaking to the importance of non-violent communication, this conversation with Oliver Aust and Lena Carlson is packed full of practical advice from one of the most interesting social scientists...
2020-04-2337 min
SPEAK LIKE A CEO#58 - EIKE KIERAS - CO-FOUNDER KITCHENTOWNFeeling peckish? This episode will certainly whet your appetite. Today, we’re talking to Kitchentown co-founder, Eike Kieras. Kitchentown is a global innovation platform that helps startups to develop, launch and commercialise new food products. In this episode he talks to Oliver Aust and Lena Carlson about managing the many stakeholders involved in the food business, how to create a sense of community in these challenging times and even gives a sneak peek into some of the latest food trends to hit the supermarket shelves. Enjoy the episode!
2020-04-1625 min
SPEAK LIKE A CEO#57 MICHAEL RIEGEL, CEO & FOUNDER COMTRAVOWhat does it take to step up as a leader in times of crisis and uncertainty? How should you communicate effectively with your employees and customers right now in the middle of the pandemic? Michael Riegel, the founder & CEO of Comtravo, shares some timely wisdom with Oliver Aust and Lena Carlson with us on the podcast this week. From over-communicating, to additional touch-points with the team and fostering a culture of transparency, this is the ultimate guide to getting communication in a crisis right. Enjoy the episode!
2020-04-0927 min
SPEAK LIKE A CEO#56 - GUNNAR FROH - CEO WUNDERMOBILITYAre CEOs born, or are they made? Gunnar Froh believes the latter. Gunnar is the Founder and CEO of Wunder Mobility, the leading global tech and service platform for new mobility solutions. Prior to Wunder Mobility, he was instrumental in scaling Airbnb from a team of 40 to 1,500 .
In this week's episode, he talks to Oliver Aust and Lena Carlson about the importance of integrating staff into a strong company culture, and being able to trust the people that you work with. Enjoy the episode!
2020-04-0227 minSPEAK LIKE A CEOBonus - Oliver Aust on Personal Branding (New Course Out Now!)Get Oliver Aust’s FREE practical guide to personal branding now - https://bit.ly/2UAOgpR
Do you want to start building your personal brand? Oliver Aust has just launched his brand-new online course which covers the practicalities of building your personal branding from scratch – from cracking the LinkedIn code to using Instagram as a professional and even building your own website. In this short conversation, Oliver shares why it's important now more than ever to future proof you career and how you can get started today.
2020-04-0110 min
SPEAK LIKE A CEO#55 - MIRIAM WOHLFARTH - FOUNDER RATEPAYOur guest on the podcast this week is Miriam Wohlfarth. Miriam is the Founder and MD of RatePay, a fintech company that provides secure and simple payment systems for online trade in the DACH region. If you’re stuck at home this week and have been online shopping, you might have even used RatePay (without even knowing!). Aside from her work at RatePay, Miriam also finds time to write a column and is a startup mentor and a European Advisory Board Member at the Merchant Risk Council. Miriam is very vocal about fintech, entrepreneurship and female empowerment. She shares her...
2020-03-2623 min
SPEAK LIKE A CEO#54 - ANJA HENDEL - MANAGING DIRECTOR DICONIUMAnja Hendel is one of the most important figures in the European mobility industry. As the new Managing Director of diconium, she is working to draw together digitalisation and car manufacturing to create the car of the future. Not just a strong leader, Anja is also an excellent speaker and a thought leader in the digitalisation sector. On this week's episode, she talks to Oliver Aust and Lena Carlson about the process of taking over an established company, learning how to listen and finding the right mentors. Enjoy the episode!
2020-03-1934 min
SPEAK LIKE A CEOBonus - Mastering Communications - Oliver Aust New Book!Oliver's new book is out!
For a special bonus episode, Oliver and Lena go behind the scenes to discuss Oliver's new book - Mastering Communications. Discover what it takes for CEOs and Executives to build a great reputation in the digital age in this extended podcast. Enjoy!
2019-11-2608 minSPEAK LIKE A CEOBONUS EPISODE #6 - HOW TO BECOME A THOUGHT LEADERDo you want to be a thought leader in your industry? You have to own your space! Digital thought leadership is an important catalyst for growth. Our hosts, Oliver Aust and Lena Carlson, dive in to how can you better position your start-up in ten clear steps. Tune in for another extra episode of How to Speak Like a CEO.
2019-06-2108 min
SPEAK LIKE A CEOBONUS EPISODE #1 - IT'S ALL ABOUT PASSIONWhat if we told you passion was one of the keys to success?
Welcome to our first podcast bonus episode. Last week, we hosted a panel discussion on communicating like a leader. Our all-star panel included Raffaela Rein (CareerFoundry) Christoph Raethke (Berlin Startup Academy), Patrick Gruhn (replex.io) and Nelli Hergenrother (evenly).
Panel hosts Oliver Aust from Eo Ipso Communications and Bettina Hausmann from bhconsult spoke to Lena about the the main takeaways of the event and how sometimes there is more to passion than meets the eye...
2018-11-1518 min