Shows
Subscription LeagueMapping the Future: TomTom’s Evolution in Mobile Navigation and Location DataEpisode OverviewTomTom’s seasoned experts reveal the evolution of an iconic brand—from pioneering satnav devices to becoming a cutting-edge location data company powering premium mobile navigation. In this episode, Managing Director Pim Spaanderman and sales analytics expert Kees Oostinjen share their insights on transforming traditional hardware into innovative app solutions like GO Navigation. They discuss strategic shifts in acquisition, rigorous testing to optimize pricing and user onboarding, and the unique challenges of catering to both everyday drivers and professional truckers. Episode Topics at a...2025-03-0433 min
Subscription LeagueSubscriptions: The Good, The Bad & The OverusedEpisode OverviewIn this episode of Subscription League, we continue our conversation with David Heinemeier Hansson (DHH), co-founder of 37signals and creator of Ruby on Rails. We dive into the subscription business model, its pros and cons, and why some apps might be better off without it. DHH shares his unfiltered thoughts on pricing strategies, SaaS fatigue, and the evolution of software monetization—challenging industry norms along the way.Episode Topics at a GlanceWhen subscriptions make sense—and when they...2025-02-1725 min
Subscription LeagueApp Store: The Good, the Bad, and the GlitchesEpisode OverviewDavid Heinemeier Hansson (DHH) joins the Subscription League podcast to discuss his fight against App Store policies and monopolistic practices. From launching the HEY email app to addressing challenges in the subscription space, DHH shares his bold perspectives on app distribution, developer rights, and the future of platforms like iOS. He emphasizes the need for competition in the ecosystem and highlights Apple's complex relationship with privacy and revenue generation.For noteworthy quotes and key takeaways, read the article -Episode Topics at a Glance...2025-01-2150 min
Subscription LeagueScaling Mojo: How to Build a Subscription App with 40M+ DownloadsEpisode OverviewFrancescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From overcoming early challenges in virtual reality to pivoting to Mojo’s current success, Francescu dives into key growth strategies, the role of user-generated content, and Mojo’s subscription model. This episode also explores the balance between user accessibility and high-quality features, as well as how Mojo stays competitive in a fast-evolving app landscape.For noteworthy quotes and actionable insights, check out the article - Scaling Mojo: How to Build a Su...2024-12-1730 min
Subscription LeaguePioneering inclusivity in the dating app space: Insights from HER's CEO Robyn ExtonTimestamps[00:00:20] - Introduction to Robyn Exton and HER[00:02:10] - Robyn's Early Days and Learning to Code[00:04:55] - Early User Acquisition Strategies[00:07:50] - Competitive Landscape and Differentiation[00:11:00] - User Behavior and Market Size[00:14:30] - Current User Acquisition Channels[00:17:00] - A/B Testing and Onboarding Insights[00:19:30] - Brand Partnerships and Authenticity[00:23:00] - Future of the LGBTQIA+ Dating Space[00:27:00] - Challenges in Different Markets and User SafetyEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr2024-10-2131 min
Subscription LeagueHow Freeletics is rising above the crowded fitness app industry with Eleanor HughesEpisode OverviewEleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive and motivational. The episode also delves into the importance of incorporating user-centric features and the impact of the enhanced onboarding process on campaign performance.For noteworthy quotes and key takeaways from the episode, read the article - How Freeletics is rising above the crowded fitness app industry with Eleanor HughesEpisode Topics at...2024-10-0732 min
Subscription LeagueFrom segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics. Megan delves into how IFTTT leveraged segmentation to monetize its large user base, with a surprising campaign success in Brazil. She also highlights the shift towards catering to 'enterprises of one,' like solopreneurs, and discusses the nuances of marketing across different platforms and countries.Read more in the article -2024-09-2316 min
Subscription LeagueInside the tech evolution: Insights from Fastlane and ContextSDK founder Felix KrauseFelix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture designed to make apps smarter by understanding the user's context. Felix offers a peek behind the curtain at the differing work cultures of Twitter and Google, shares his insights on the changing landscape of the European tech scene, and discusses the shift towards remote work. Additionally, Felix speaks on the importance...2024-09-0927 min
Subscription LeagueHeadway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva KoldovskaAll about scaling an app by leveraging both web and app subscriptions!In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most downloaded book summary app with over 18 million downloads. Yeva shares valuable insights into Headway's journey and its strategic decision to offer web and in-app subscriptions. Listen to the episode to uncover the profound impact of subscription variations on revenue and audience diversification, along with the behavioral differences and revenue advantages of web subscriptions. For noteworthy quotes and key takeaways from the episode, rea...2023-06-2827 min
Subscription LeagueUnveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)In this episode, we sit down with Thomas Clavelloux, Chief Data Officer at Molotov TV, a groundbreaking French TV streaming platform. Thomas shares captivating insights into how Molotov TV is redefining the way we consume television in the digital age. From seamless cross-device viewing to innovative features, Molotov TV brings the charm of traditional TV-watching to the modern world. Join us as we explore the fascinating journey of Molotov TV and its unique approach to the TV landscape.Takeaways and the episode summary are available here: Unveiling the streaming revolution: a conversation with...2023-06-2126 min
Subscription LeagueKovalee - Turning ordinary apps into worldwide leaders with Vincent Hart de KeatingThese are examples of successful apps in Kovalee’s portfolio. Bend, the #1 stretching app worldwide: 9x User LTV, 150x MRR PepTalk, a 5-star motivational companion: 22x MRR, 5x User LTV, 10x active subscriptionsWeBurn, a workout app for women: 4x User LTV, 10x monthly recurring profits PLAW, a phone customization app: 5x User LTC, 20x monthlyThe secret sauce for such remarkable growth?In short:Kovalee’s unique in-house tech & expertiseApps with high potential (the hidden gems)The test-and-learn methodologyListen to the full episode to hear from Kovalee’s CEO and C...2023-06-1425 min
Subscription LeagueSweatcoin - Redefining motivation and user retention in the fitness app landscape with Rowan PereiraWho could have imagined that walking could become a source of income? It may sound unbelievable, but Sweatcoin makes it possible.Back in 2015, Sweatcoin burst onto the scene with an impressive $6.3 million in funding. Since then, it has experienced exponential growth, boasting an astounding user base of over 120 million people worldwide.So, how does Sweatcoin work? The app, available for free, tracks users' daily steps. For every 1,000 steps, users earn one Sweatcoin, which can be exchanged also for Bitcoin. But how does the app generate revenue to pay its users? In a...2023-06-0229 min
Subscription LeagueThe Washington Post - Transitioning to Digital: Insights from Michael RiberoIn this podcast episode with Michael Ribero, Chief Subscriptions Officer at The Washington Post, we talk about challenges and opportunities that arise when transitioning from print to digital.Michael shares his experience on how the new brand is succeeding through some time-sensitive challenges such as the COVID-19 pandemic and privacy policy changes.Listen to the full episode to learn about The Washington Post’s success secrets including: Running paper and digital subscriptions on distinctive strategiesAccommodating and understanding changes in technologyOptimizing the payment process for readers on Apple devicesPersonalizing with ethical considerationsFor not...2023-05-1028 min
Subscription LeaguePapumba - Making a safe digital playground for kids with Gonzalo RodriguezEducation apps for children have become increasingly popular in recent years with growing competition in the market. In a recent podcast, We sat down with Gonzalo Rodriguez, CEO of Papumba, to discuss the app’s growth secrets. Papumba is a digital safe playground designed specifically for kids aged 2-7, offering a variety of educational games, books, videos, and audio stories that engage and educate young minds.Creating a trustworthy and safe app for kidsBeing Featured in Apple App StoreGenerating 40% of additional revenue by localizing the content improving the adoption of annual plans to increase the lifetime valueFor...2023-04-2623 min
Subscription LeagueApplica - Framework for subscription optimization: tips from behavioral science expert Sviat HnizdovskyiFor episode 23 of the Subscription League Podcast, we had the pleasure of discussing tips and frameworks with a behavioral science expert and the founder of a product growth agency, Applica Sviat Hnizdovskyi. Sviat shared valuable insights on how companies can improve their app subscription, LTV (customer’s lifetime value), and monetization. Listen to learn more about his tips for optimization subscriptions, Applica’s experiment history review framework, Sviat’s passion for behavioral science, and other key takeaways from the episode. For noteworthy quotes and key takeaways from the episode, read the article - Framework for subscrip...2023-04-1230 min
Subscription LeagueHow Mimo Builds an Experimentation Culture with Ekaterina GamsrieglerMimo is an app that teaches coding through a gamified learning process. The company runs experiments to enhance its product by introducing new features and improving existing ones. In the Subscription League podcast episode 22, Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo, shares her experience overseeing the development of the experimentation culture in the company and other valuable app growth tips on full funnel optimizationgrowth metrics and their trade-offsimportance of segmentation For noteworthy quotes and key takeaways from the episode, read the article - How Mimo Builds an...2023-03-2837 min
Subscription LeagueApp Masters - How to Monetize Your App: Expert tips from Steve P. YoungApp monetization is a hot topic in nearly any industry. While creating an app can be a lucrative business, it can be difficult to stand out and generate revenue with so many apps available. In the Subscription League podcast episode 21, Steve P. Young, an app marketing expert and founder and CEO of App Masters, shared his top tips for app monetization including the followings:target 100% paywall viewsadd the paywall to the onboarding processstop building more featuresfocus on improving the rate of trials to subscriptionscarefully consider the length of the app’s trialsuse data as social proofFor no...2023-03-1529 min
Subscription LeaguePhotoRoom - How to grow a subscription app business and its user base globally by Olivier LemariéWith over 50 million installs and a growing number of paying subscribers, PhotoRoom is scaling quickly across multiple markets across the globe. In our conversation, Olivier shares his insights on growth strategies in gaming and utilities, the challenges of scaling across markets, and the importance of experimentation and community-building.We discuss how subscription-based utility apps like PhotoRoom defer from gaming apps that rely on one-time in-app purchases and user acquisition.We also explore the challenges of scaling a business across multiple markets and how PhotoRoom is applying agile testing and learnings from one market to another.2023-03-0125 min
Subscription LeagueCoinStats - Finding the sweet spot with the right subscription app monetization and pricing strategy with Vahe BaghdasaryanIn this episode of the Subscription League, we explore the crucial balance between maximizing revenue and preserving subscriber satisfaction. Our guest, Vahe Baghdasaryan, a seasoned Growth Marketing Manager and 5-star Growth Marketing Mentor at CoinStats, offers invaluable insights into effective pricing strategies and monetization models for subscription apps.Join us as Vahe highlights the importance of considering all aspects of monetization and emphasizes the significance of paywall optimization as just one piece of the puzzle. You'll learn about:1)the most commonly used pricing strategy2)valuing features using Max-Diff Analysis3)h...2023-02-1525 min
Subscription LeaguePollen VC - A guide to financing your user acquisition with Martin MacmillanWhen it comes to funding a young app venture, folks often seek out angel investors, venture capital, or equity investors. But in this episode, we sit down with Martin Macmillan, CEO of Pollen VC, to talk about a totally new way to finance an app business. It's called "revolving line of credit" funding and it's fast, flexible, and data-driven. Tune in to hear Martin share insights on How this financing method worksHow Pollen VC’s funding model differs from the othersWho can benefit from it How "Clean Room Accounting" strategy can help apps better manag...2023-02-0123 min
Subscription League[REPOST] GP Bullhound - What venture investors look for in subscription apps with Eric CrowleyDespite a lot of doom and gloom out there about the slowdown of VC investment and how start-ups need to brace for the impact, smart and well-disciplined investors are still looking for home runs, and funding opportunities are still available for the best subscription app companies. In this episode with Eric Crowley, partner at GP Bullhound, we talk about Consumer Subscription Software Flywheel, the investment north star that defines the main attributes of a successful CSS.Then we talk about how subscription apps can maximize investors’ attention by Building a paradigm-shifting Consumer Subscription Business Parin...2023-01-1924 min
Subscription LeagueBreakthrough - Company spotlight: Health and Fitness App Productization Platform with Sunny DulayWith his background as a software engineer and app productization expert, Sunny Dulay was inspired by his personal journey with Headspace, a meditation app, and founded an app development and management studio, Breakthrough apps. Breakthrough is dedicated to helping fitness coaches to productize their coaching into an app. Since its birth, the company has been growing exponentially, with a one-of-a-kind business model that sets itself apart from app aggregators.Breakthrough and its clients come together on a mission to productize fitness activities by bringing in complementary assets: coaches bring in their brand and community, and B...2023-01-0432 min
Subscription LeagueTogether Labs - Leveraging user research to maximize subscription app monetization with Jenny PollockNamed to TIME‘s list of the 100 Most Influential Companies of 2022, Together Labs is a Silicon Valley-based 3D social networking company that innovates technologies empowering people worldwide to connect, create and earn in virtual worlds. Jenny Pollock, Lead Subscription Monetization Manager at Together Labs, is involved in every aspect of interlocking subscriptions and revenue optimization, driving IMVU, the emblematic brand of the company, to the world’s largest friendship discovery and social metaverse platform with more than 7M MAU.In this episode of Subscription League Podcast, we sit down with Jenny to talk about her advice on how...2022-12-2132 min
Subscription LeagueAppic - All about subscription app onboarding with Tobias BoernerTobias Boerner, now Chief Marketing Officer & Co-founder of a Luxembourg-based app aggregation company, Appic, has been laying a series of remarkable stepping stones in his career. The most noticeable are his achievements at LOVOO, one of the biggest dating apps in Europe which he made an exit for about $70 million, and Fastic, a five-star intermittent fasting app used by over 26M users worldwide, 92% of whom are happy customers. The Fastic app is also looked upon by many subscription apps and marketers for its exemplary onboarding process and its approach to building users’ trust and satisfaction with consistent delivery of per...2022-12-0725 min
Subscription LeagueMobileGroove - The Subscription Model - the State, Benefits, and Success Tips by Peggy Anne SalzWe are steering down the barrel of recession, but consumers’ appetite for subscriptions will likely continue to develop, and an increasing number of subscription businesses will share the pleasure. Subscriptions account for 82% of revenue regenerated on average by non-gaming apps. In the U.S., the annual spending on top subscription apps in the Apple App Store increased by ⅓ over a year, reaching 6 billion in 2021. Revenues on Google Play also rose a massive 78% to reach 2.5 billion the same year. What’s driving the rise of Subscription models?For consumers, it promises lower barriers to entry, convenien...2022-11-2336 min
Subscription LeagueAperture - Tips for Creating the Right Mindset for Business Growth by Hannah ParvazIn today's technology-led world, new companies are taking off faster than ever. In 2010, the number of new business applications was 2.5 million. Fast forward 11 years to 2021, and the number jumped 116 percent to 5.4 million. But they are also failing faster. According to the latest data, 10% of new businesses don't survive the first year, and 90% of startups fail over the long run.One of the culprits, other than the bad product or lack of proper product-market fit, is that some companies expand so quickly that they outrun the process of putting in place a holistic growth strategy that's based on...2022-11-0930 min
Subscription League[REPOST] Luni - Subscription Marketing 101: tips to drive acquisition and retention with Adrien MiniattiLuni’s journey as an app empire started out only about four years ago as developers of utility apps such as Scanner. Their business extended to creativity and wellness apps, including Fitness Coach(wellness), Omada(social sports betting), Meditation Nest(wellness), and Photo Studio(creativity). Luni boasts all together over ¼ million daily downloads. The company’s success is essentially based on providing gratifying app content and continuous improvement through frequent testings and optimizations. Luni is also a big advocate of influencer marketing. About 60% of Luni’s users are based in the United States.Adrien's secret...2022-10-2732 min
Subscription LeagueBlueThrone - Product market fit, Subscription Model, and Other Key Secrets of Success by Idan WallerBlueThrone, a leading app aggregator, started buying apps in 2021 and has grown considerably since then. Today, there are over 30 apps under the brand, and those developers they purchased apps from are free to do what they do best: create extraordinary apps.With BlueThrone is a culmination of experience, expertise and a proven record of changing the fortunes of apps, the company's CMO and Co-founder, Idan Waller, has some insider tips to share on what are the success factors that apply to all mobile apps and what the company looks for when acquiring a new app....2022-10-1225 min
Subscription LeagueJodel - Shifting from ads to In-App Subscription-led revenue generation with Tim SchmitzIn the beginning, Jodel's choice of growth model was selling traditional ad spaces because it was a more effortless and quicker option to scale as a startup. With the vision to provide advertisers with a unique experience to engage with the local community, Jodel revamped the In-App Advertising experience with In-App Purchases, simplifying the payment process and diversifying ad opportunities. Today, Jodel’s primary revenue stream comes from the combination of In-App Subscription and In-App Purchase of Consumables. Listen to the full episode to learn more about Jodel’s journey to improve the app wit...2022-09-2827 min
Subscription LeaguePhiture - How to optimize mobile app subscription with Andy CarvellAs a long-time fan and a collaborator of the consultancy, we invited Andy to Subscription League Podcast for the second time to draw tips for optimizing mobile app subscriptions.Andy is a Partner and Co-founder at Phiture, a multi-award-winning mobile growth agency and one of the top 100 fastest-growing agencies worldwide. If you are occasionally seeking advice on topics around subscription optimization and growth, you might already be familiar with Andy's expertise, often referred to by the In-App Subscription community. In the first episode of the podcast series, All about Retention, Andy shares some valuable insights o...2022-09-1428 min
Subscription LeagueGP Bullhound - What venture investors look for in subscription apps with Eric CrowleyDespite a lot of doom and gloom out there about the slowdown of VC investment and how start-ups need to brace for the impact, smart and well-disciplined investors are still looking for home runs, and funding opportunities are still available for the best subscription app companies. In this episode with Eric Crowley, partner at GP Bullhound, we talk about Consumer Subscription Software Flywheel, the investment north star that defines the main attributes of a successful CSS.Then we talk about how subscription apps can maximize investors’ attention by Building a paradigm-shifting Consumer Subscription Business Parin...2022-08-3124 min
Subscription LeagueUptime - How to build a successful user-first app strategy with Léa SamraniUptime is built on a mission to help people to learn quickly and grasp knowledge from trusted thought leaders without spending too much time, energy and/or resources. Only launched in 2021, the app already boasts almost a five-start customer reviews on the App Store, recognized as an Apple Editor's Choice and a Google Play App of the year 2021.In episode 8, Léa Samrani, lead product manager at Uptime, talks about how the company expedited the app’s growth by Conducting heavy market and user researchLeveraging one-on-one user engagement to complement the lack of data as an...2022-08-1723 min
Subscription League[REPOST] Babbel - How to create and launch a success in a crowded market with Belen CaeiroIn this episode of Subscription League, we sit down with Belen Caeiro, the VP of Product Management of Babbel Live, to talk about the bold decisions, attempts, and success along the journey of creating the latest business branch of Babbel, Babbel Live. Belen shares the logic behind the brand’s unusual approach of not offering a free trial and tips on how Babbel Live differentiates itself from its competitors in the market. Listen to the end to steal Belen’s predictions of the future of subscription apps, and her view on the benefit of pursuing produc...2022-08-0328 min
Subscription LeagueLuni - Subscription Marketing 101: tips to drive acquisition and retention with Adrien MiniattiLuni’s journey as an app empire started out only about four years ago as developers of utility apps such as Scanner. Their business extended to creativity and wellness apps, including Fitness Coach(wellness), Omada(social sports betting), Meditation Nest(wellness), and Photo Studio(creativity). Luni boasts all together over ¼ million daily downloads. The company’s success is essentially based on providing gratifying app content and continuous improvement through frequent testings and optimizations. Luni is also a big advocate of influencer marketing. About 60% of Luni’s users are based in the United States.Adrien's secret...2022-07-1332 min
Subscription LeagueRootd - How to bootstrap #1 health and fitness app with Ania WysockaRootd is "anxiety and panic attack relief right in your pocket.” It leads the #1 rated app on both iOS and Google Play and boasts over a 1.7 million user base. The award-winning application has paved a unique path to success based on an unusual approach - bootstrapping. While raising venture funding is a celebrated practice in the startup industry today, the brand has been insisting on 100% financial and technical independence. Today, the app is trusted by users in 150+ countries and continues to grow its revenues.In this episode of Subscription League podcast, Olivier and Jeff sit dow...2022-07-0625 min
Subscription LeagueBlinkist - Using transparency to increase your conversion rate with Eveline MoczkoOn the 5th episode of The Subscription League, Olivier Destrebecq and Nicolas Tissier sit down with Eveline Moczko, Head of Product Management at Blinkist, an app offering 15-minute explainers of the most memorable insights from non-fiction books and podcasts. Eveline is passionate about A/B testing and has driven innovation at Blinkist to increase mobile app subscription and retention. The episode covers many aspects of working on a subscription app including the impact of different onboarding approaches and trial periods, and how to cope with subscription anxiety. Eveline also talks about how the brand combined big bets a...2022-06-2220 min
Subscription LeagueThe Guardian - Growing the user base The Guardian way with Jesse WilkinsThe most trusted digital-content news in the world, The Guardian’s core business mission has always been to help people understand better the world we live in by keeping journalism accessible to everyone. The model that the brand settled on to achieve this was keeping all its content free without adopting paywalls. While this is clearly a countertrend move, especially in the journalism industry, the British newspaper enjoyed the most significant rewards - an exponential increase in readership, the capacity to perform effectively A/B testings with velocity, and customer trust.The Guardian’s customer exper...2022-06-0824 min
Subscription LeagueMojo - Strategies you should focus on for a successful subscription business with Jean PatryMojo is an app used to create incredible animated social content. Since its launch in 2018, the app has reached +30M downloads and has a community that spans over 180 countries, and is rated 4.9/5.0 stars with over 800k ratings. Not every app achieves such an impressive level of success but mojo made it happen in just four years. While the brand’s success story makes the subscription business look as easy as ABC, there was no magic in how they’ve arrived where they are today. In this episode of the Subscription League podcast, the CEO and co-founder of mojo...2022-05-2523 min
Mobile App Makers#19 App monetisation with Steve YoungIf you think that trying to increase your download numbers is the best way to monetize your app, then you’re wrong. Steve P. Young is an app developer and consultant who helps app makers to earn money from their creations. He specializes in unconventional strategies that boost app monetization.Today on the Mobile App Makers podcast, I interview Steve and pick his brains on all things related to app monetization. You’ll learn the counterintuitive app monetization strategies that actually deliver revenue, which app stats are the most important to track, and why you might be wast...2022-05-1822 min
Subscription LeagueBabbel - How to create and launch a success in a crowded market with Belen CaeiroIn this episode of Subscription League, we sit down with Belen Caeiro, the VP of Product Management of Babbel Live, to talk about the bold decisions, attempts, and success along the journey of creating the latest business branch of Babbel, Babbel Live. Belen shares the logic behind the brand’s unusual approach of not offering a free trial and tips on how Babbel Live differentiates itself from its competitors in the market. Listen to the end to steal Belen’s predictions of the future of subscription apps, and her view on the benefit of pursuing produc...2022-05-1128 min
Subscription LeaguePhiture - All about Retention with Andy CarvellThis is the 1st Episode of Subscription League, a podcast brought to you by Purchasely.User retention is the lifeblood of every app business. But where do you start? Andy Carvell, Partner and Co-founder of Phiture looks at this question from the product development point of view and talks about how the effort to increase retention and engagement has to be built-in in applications.For noteworthy quotes and key takeaways from the episode, read the article - All about Retention with Andy Carvell.2022-04-2729 minSubscription LeagueWelcome to Subscription League, a podcast about app subscription businessWelcome to the Subscription League podcast hosted by Purchasely, a world-class end-to-end no-code In-App Subscription management, and growth platform. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down every 2 weeks with reputable CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey. Here’s a quick glimpse into the shining speaker lineup for the first episodes :Belen Caeiro, VP of Product Management at BabbelAndy Carvell, Partner at PhitureJean Patry, CEO & C...2022-03-3104 min
Mobile App Makers#18: No code app with Justin HalfpennyOn today’s episode of the Mobile App Makers podcast, I talk no-code mobile apps with the CEO of Caddify, Justin Halfpenny. Caddify is a SAAS company that offers companion apps for physical devices such as cars and household appliances. They offer a platform for other companies to build an app from a spreadsheet, with customizable options to help you launch an app cheaply and quickly, without any developer knowledge. Justin and I discuss the potential of no-code apps, which are a game changer in the world of app...2021-12-0818 min
Mobile App Makers#17: Growing an App From the Ground Up with David EberleToday I interview David Eberle, one of the founders of Typewise, the app that set out to redesign how we enter text into our phones. This presented many logistical challenges, from coding a keyboard in many languages to finding a way for the app to nest within other apps and be compatible with Android and Apple software.David and I discuss the story of Typewise, from its inception as a two-person operation to where they are today as a 15-person company. David talks about his hiring process for the company and specifically for developer...2021-11-2329 min
Mobile App Makers#16: Mobile App Testing with Rachael LovalloIn today’s episode of the Mobile App Makers podcast, I talk with Rachael Lovallo. Although Rachael stumbled into mobile app testing by accident after completing a degree in mathematics, she has gone on to flourish in the field. She now works as a senior test engineer at Pulsara, a software company in the healthcare industry, and will also give a talk and host a panel at this year’s Pacific Northwest Software Quality Conference (PNSQC). Rachael has 10 years of experience in mobile app testing working on the web, desktop, and mobile projects and I was so happy to have...2021-11-0920 min
Mobile App Makers#15: Talking App Stores with Mike HudsonIn today’s episode of Mobile App Makers, I chat with Mike Hudson about app stores and app distribution. Mike has been involved in many areas of app development for over 15 years, beginning when he was still in school. Mike is now the CEO of GameBake, a game distribution software company that he co-founded. Mike and I discussed how the world of app stores has changed, particularly in light of the recent rulings concerning antitrust lawsuits brought against Apple and the Google Play store. Today, the app store distribution market looks very different and Mike walked me thr...2021-10-2618 min
Mobile App Makers#14: App Store Optimisation with Diana MouraIn this episode of Mobile App Makers, I have the chance to sit down with the talented Diana Moura, who has built up more than 7 years of expertise in the field of app store optimization (ASO). Diana is the ASO specialist for Kurve, a digital marketing agency and consultancy, where she has created ASO strategies to maximize ROI for her clients’ marketing budget.As she explained to me, even though ASO is crucial to promoting an app, some start-ups don’t put enough time into developing their ASO strategy or they ignore it altogether, which could decrease pote...2021-10-1218 min
Mobile App Makers#13: Monetization with Yoann DeshaiesToday I talk with Yoann Deshaies, a mobile app monetization expert who’s currently working as a product manager at Purchasedly, a company dedicated to building and optimizing in-app subscription funnels for developers and corporations. Yoann has been in the field of apps for a long time, beginning first as a developer and then moving across to roles in-app products, where he aims to understand app user needs. Yoann used to work as a product manager at the popular dating app Happn. He joined Happn shortly after they switched from an advertising to a subscription model of rev...2021-09-2814 min
Mobile App Makers#12: Lessons learned building a video streaming platform with Olivier ChiabodoIn this episode, I interview Olivier Chiabodo CEO at The Explorers about his experience leading and creating the platform and apps for The Explorers.We touch on:His takeaway on building his teamHow he received the AppTV award from Apple in 2019How to do video streaming "right"What he learned about handling community submitted content on a video platformWhat his business model isHis plan to reduce the carbon footprint of video streaming =============Bio===============Olivier Chiabodo is the CEO and Co-FOunder of The Explorers. After spending over 15 years working at one of the l...2021-09-1426 min
Mobile App Makers#11: Should you build your own backend for your mobile app with Wandrille Pruvot?In this episode, I interview Wandrille Pruvot (CEO at XtraLife) about mobile app backends. We touched on:How XtraLife differs from other MBaaS?What are the upsides and downsides of using AWS, Firebase or Azure for your backend?How to know if you should build a custom backend?How does expanding to multiple market impact this decision?=============Bio===============Wandrille is the CEO of XtraLIfe. XtraLife provides backend as a service for games. He lived in 4 different countries and started in the mobile gaming industry back in 2001. Back then it was on black a...2021-08-3123 min
Mobile App Makers#10: Hiring and training your developer team post COVID with Greg LhotellierIn this episode, I interview Greg Lhotellier about hiring and training during and past the pandemic. We talked about: what has changed in the mobile developer job market with the COVID pandemichow to keep a team cohesive while working remotelywhy developers mostly self-train.=============Bio===============Greg has been an iOS developer for 10 years in early-stage startups in Paris and New York. In 2015, shortly after Swift was announced, he started going to lots of iOS meetups and iOS conferences in France and worldwide, as an attendee, as a speaker, and, ultimately, as the organizer of the iOS m...2021-08-1718 min
Mobile App Makers#9: Mobile Application subscription and purchases with Jean François Grang, CEO @ PurchaselyIn this episode, I interview Jean François Grang, CEO @ Purchasely about mobile app subscriptions. We covered topics such as:why are subscriptions all the rage right nowhow much effort it takes to implement subscriptionshe gave his advice on how to implement subscriptionsIs Apple/Google/Amazon's cut from the store worth itHow to A/B test paywalls=============Bio===============Jean François Grang is the CEO of Purchasely. He was one of the first 500 developers on the iPhone SDK beta program. He has developed multiple award-winning apps including The Explorers which received the Be...2021-08-0327 min
Mobile App Makers#8: Lessons learned while creating a mobile app for poker establishments with Idriss BellamineIn this episode, I interviewed Idriss Bellamine about his experience building a mobile app geared toward casinos. He shared some great insights into how he built his development team, how rewriting part of the project is not always the best option, the importance of a great user experience and finally how going international changes a few things.=============Bio===============Idriss Bellamine is the CEO and cofounder of WeOpt. =============Links==============LinkedIn: https://www.linkedin.com/in/idriss-bellamine-a5797648/WeOpt: http://www.we-opt.com/#/homeFirst land of poker: ht...2021-07-2027 min
Mobile App Makers#7: Product design for mobile app in the airline industry with Mike SloneIn this episode, I interview Mike Slone about product design for mobile apps in the airline industry. We explain what is Customer centricity, how being on the go impacts the expectation of travelers when it comes to mobile apps and how mobile can fit in a company's digital strategy.=============Bio===============Mike Slone is VP, Principal-Travel Retail at Pros (NYSE: PRO) after the acquisition of Travelaer SAS in August of 2019.Mike has been working in the digital space for 20+ years and has a deep passion for human-centered design, experience research, and innovation i...2021-07-0633 min
Mobile App Makers#6: Improve your mobile app security with Sven Schleier and Jeroen WillemsenIn this episode, I interview Sven Schleier and Jeroen Willemsen about how to drive improvement to your mobile app security, the OWASP Mobile Application Security Verification Standard (MASVS).=============Bio===============Jeroen Willemsen is a Principal Security Architect at Xebia. Jeroen is more or less a jack of all trades with an interest in infrastructure security, risk management, and application security. With a love for mobile security, he enjoys sharing knowledge on various security topics.LinkedIn https://www.linkedin.com/in/jeroen-willemsen/OWASP's Slack: https://owasp.o...2021-06-2223 min
Mobile App Makers#4: Mobile app monetisation with Michael BloodIn this episode, I talked with Michael Blood about mobile app monetization. We cover topics like how to pick the best monetization, some of the latest trends and when do you have to pay Apple's and Google's cut.=============Bio===============Michael Blood is a serial entrepreneur and President of Matraex, a software development company located in Boise Idaho. With 20+ years of experience in computer software and developing websites and applications, Michael is a true industry leader and innovator. When he's not running Matraex or working on his entrepreneurial efforts, Michael can...2021-06-0819 min
Mobile App Makers#5: UI design for Mobile Apps with Jeremy PaulIn this episode, I interview Jeremy Paul about UI design for mobile apps. We talked about the difference between UX design and UI design, atomic design and whether you'll want a visual designer who specializes in mobile apps or not.=============Bio===============Jeremy's job consists of fighting chaos so humans can enjoy using the products he designs. To achieve this, he carefully crafts mobile & web user interfaces with simplicity and consistency in mind, using atomic design — a component-based method. Specialized in mobile app design since 2011, he also explores va...2021-06-0820 min
Mobile App Makers#5: UI design for Mobile Apps with Jeremy PaulIn this episode, I interview Jeremy Paul about UI design for mobile apps. We talked about the difference between UX design and UI design, atomic design and whether you'll want a visual designer who specializes in mobile apps or not.=============Bio===============Jeremy's job consists of fighting chaos so humans can enjoy using the products he designs. To achieve this, he carefully crafts mobile & web user interfaces with simplicity and consistency in mind, using atomic design — a component-based method. Specialized in mobile app design since 2011, he also explores various techniques such as 3D and motion design, in...2021-06-0820 min
Mobile App Makers#4: Mobile app monetisation with Michael BloodIn this episode, I talked with Michael Blood about mobile app monetization. We cover topics like how to pick the best monetization, some of the latest trends and when do you have to pay Apple's and Google's cut.=============Bio===============Michael Blood is a serial entrepreneur and President of Matraex, a software development company located in Boise Idaho. With 20+ years of experience in computer software and developing websites and applications, Michael is a true industry leader and innovator. When he's not running Matraex or working on his entrepreneurial efforts, Michael can be found spending time with his family, mountain biking...2021-05-2519 min
Mobile App Makers#3: How to build an app customers love with Robi GangulyIn this episode, I interview Robi Ganguly about how to make an app that customers love.=============Quotes============On how to create an app that customer love in the early days of an audio based fitness app: "I'd be focused on: did you get through this like the first step of listening to one of these workouts? Did you do understand it? Did it makes sense what I was trying to get you to do, you know, and if people tell you along the way that it wasn't clear to them or didn't make sense an...2021-05-1123 min
Mobile App Makers#1: Technology and recruiting for mobile app projects with Maks MayerIn this episode, I interview a mobile application developer and specialist recruiter, Maksymilian Majer. Maks and I discussed many aspects of mobile application development, beginning with his experience working with mobile app technologies such as Objective C, the Xamarin framework, Ionic, Cordova, React Native and Flutter. He also had a chance to share his opinions on working with Ionic React versus React Native and Flutter, and which of these he would pick to use for different mobile application projects. Listen out also for the in-depth discussion that Maks and I had about his experience of recruiting for r...2021-04-2523 min
Mobile App Makers#2: Mobile App security: a money game with Anastasiia VoitovaIn this episode, I interview Anastasiia Voitova about mobile security and the trade-offs it involves (cost, user experience, team collaboration). She has some great advice about how much to invest in your project. We talk about early start-up and try to give a good rule about how much to invest in security.=============Bio===============Anastasiia Voitova, Head of customer solutions, security software engineer at Cossack Labs, is a software engineer with 10+ experience years. She builds security tools for protecting data during the whole lifecycle (encrypt everything!). Anastasiia shares a lot about "boring cryptography", end-to-end e...2021-04-2528 min