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Orbition Group
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Driven by Data: The Podcast
Data Brief: Stop asking permission, and claim your lane (and the whole pool whilst you're at it)
Welcome to another episode of the Data Debrief, the companion show to Driven by Data: The Podcast, where hosts Catherine Dowden-King and Kyle Winterbottom unpack Tuesday's episode, share what's been on their minds, and explore the realities of leadership, culture, and capability across the data and AI landscape.This week, Catherine and Kyle reflect on the conversation with Edward Chenard, diving deeper into what it actually takes to step outside your lane as a data leader, make yourself redundancy-proof, and shift the conversation from technical delivery to commercial impact.They cover:Why Edward's unattached...
2026-05-21
30 min
Driven by Data: The Podcast
Data Debrief: Elephants, Driving & LinkedIn Debates
Welcome to another episode of the Data Debrief, the companion show to Driven by Data: The Podcast, where hosts Catherine Dowden-King and Kyle Winterbottom unpack Tuesday’s episode, share what’s been on their minds, and explore the realities of leadership, culture, and capability across the data and AI landscape.This week, Catherine and Kyle reflect on the conversation with Dru Patel from the FA, diving deeper into the human side of data leadership, from storytelling and self-awareness to the commercial realities of what it actually takes to succeed at the executive level.They cover:Wh...
2026-05-14
43 min
Driven by Data: The Podcast
S6, E11: Driven by Data Dilemmas, Hand Over & Catch up w/ Kyle Winterbottom, CEO & Founder, Orbition Group
For our final episode of the Driven by Data Dilemmas spin-off show, Catherine is joined by Kyle Winterbottom as they talk through their favourite parts of season six, and what's to come on the Driven by Data Podcast as it resumes next week with season seven!Listen wherever you get your podcasts!
2026-03-31
30 min
Driven by Data: The Podcast
BONUS EPIOSDE: Driven by Data LIVE; Panel Discussion 3: Leading with a Legacy of Impact, How Data Can Change the World
In October 2025, Orbition Group hosted Driven by Data LIVE, where they welcomed 120 CDOs/Data Leaders to Tobacco Dock in London for a half day event, which included 3 panel discussions and some roundtable conversations.The third panel discussion saw Catherine King joined by;Paul Hollands, Chief Data & AI Officer, AXA,Johanna Hutchinson, Chief Data Officer, BAE SystemsNick Blewden, Director of Data, CoopSam Hancock, Global Head of Data Science, Octopus EnergyWhere they discussed, Leading with a Legacy of Impact, How Data can Change the World, which includes; How to distinguish between short-term value creation...
2025-12-02
51 min
Driven by Data: The Podcast
BONUS EPIOSDE: Driven by Data LIVE; Panel Discussion 2: Making Data Count by Providing Tangible Value the Business Can Touch!
In October 2025, Orbition Group hosted Driven by Data LIVE, where they welcomed 120 CDOs/Data Leaders to Tobacco Dock in London for a half-day event, which included 3 panel discussions and some roundtable conversations.The second panel discussion saw Kyle Winterbottom joined by;Ranil Boteju, Chief Data Officer, Lloyds Banking GroupLoretta Franks, Global Chief Data & Analytics Officer, KellanovaSteve Pimblett, Chief Data Officer, RightmoveAimee Smith, Director of Data, Metropolitan PoliceJane Smith, Field CDAO, ThoughtSpotWhere they debated; Making Data Count by Providing Tangible Value the Business Can Touch, which includes;How you transform from a technological-centred data function, into a business value centred function? How to decide which data projects get...
2025-11-25
43 min
Driven by Data: The Podcast
BONUS EPIOSDE: Driven by Data LIVE; Panel Discussion 1: The Biggest Challenges in Data, Analytics & AI and How They're Being Tackled!
In October 2025, Orbition Group hosted Driven by Data LIVE, where they welcomed 120 CDOs/Data Leaders to Tobacco Dock in London for a half-day event, which included 3 panel discussions and some roundtable conversations.The first panel discussion saw Kyle Winterbottom joined by;Davin Crowley-Sweet, Chief Data Officer at National HighwaysKelly Hume, Lead Partner at BaringaKinnari Ladha, Chief Data Officer at Merlin EntertainmentsDaniel Hulme, Chief Data & AI Officer at WPPWhere they debated; The Biggest Challenges in Data, Analytics & AI and How They're Being Tackled, which includes;Why perceived data quality challenges are actually data c...
2025-11-18
55 min
Driven by Data: The Podcast
S5 | Ep 22 | Everything You Need to Know About Data Leadership Hiring with Kyle Winterbottom, CEO/Founder of Orbition Group
In Episode 22, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom shifts from host to guest as we're joined by a 'special guest host' where Kyle is quizzed on all things related to the data and analytics talent landscape, which includes;Spending almost 15 years in D&A Talent.Starting Orbition in lockdown in 2020.Having bold, controversial opinions. The relationship between Data Leadership hiring and the lack of value narrative.Why the purpose and expectations of the CDO role are misunderstood. How misalignment in expectations leads to hiring failures.The morale dilemma of putting people into roles they...
2025-04-29
55 min
Driven by Data: The Podcast
S4 | Ep 22 | Why Would You Value Your Data like a Balance-Sheet Asset? with Simon Ferriter, CEO at Anmut
In Episode 22, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Simon Ferriter, CEO at Anmut , where they discuss why organisations are valuing their data like other balance sheet assets, which includes;The framework for measuring the value and fitness for purpose of your most important data The role of capital allocation in data assets How most organisations don’t understand which data assets are important to success If data teams lack the business/management acumen to communicate data effectively Why data isn’t treated or managed like other resources and assets in an orga...
2024-04-02
42 min
Driven by Data: The Podcast
S4 | Ep 21 | Putting Analytics Practitioners at the Heart of Value Creation with Ranil Boteju, Group Chief Data & Analytics Officer at Lloyds Banking Group
In Episode 21, of Season 4, of Driven by Data: The Podcast, we're airing the live interview that took place between Kyle Winterbottom and Ranil Boteju, Group Chief Data & Analytics Officer at Lloyds Banking Group which was recorded at the end of 2023 and then transcribed into 'Exclusive Leader Feature' article in the first edition of the Driven by Data Magazine, where they discuss how analytics practitioners are at the heart of value creation at LBG, which includes; The power of purposeEvolving views of value creationThe future of analytics skills & value creationThe potential and pitfalls of Generative AI Fostering a data...
2024-03-26
41 min
Driven by Data: The Podcast
S4 | Ep 20 | Data Sharing: Improving the Data Consumer Experience with Anthony Cosgrove, Co-Founder at Harbr
In Episode 20, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Anthony Cosgrove, Co-Founder at Harbr, where they discuss how data sharing is improving the data consumer experience, which includes; Building a data platform in response to huge regulatory fines Creating a business that exists to solve the challenges he had personally faced doing the jobRaising $50m to build Harbr The three key use cases that people use the platform forThe challenges of data sharing and the implication on data democratisation Why the consumer user journey is often missing The importance of scalability and...
2024-03-19
56 min
Driven by Data: The Podcast
S4 | Ep 19 | Data Governance by Design: Building for the Future with Phillip Dale, Head of Data Governance at Marks & Spencer
In Episode 19, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Phillip Dale, Head of Data Governance at Marks & Spencer, where they discuss how data governance by design is enabling them to the build for the future, which includes;Why the data & analytics community is the best community in the world Making data accessible for people to leverage it Why a good governance function is one of the best commercial enablers in business The importance of having the right controls in place The value of trusted data What data governance means for ‘the business’ The...
2024-03-12
52 min
Driven by Data: The Podcast
S4 | Ep 18 | Connecting Data to Create Unforgettable Customer Experiences with Susanna Moan, Chief Data Officer at Currys Plc
In Episode 18, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Susanna Moan, Chief Data Officer at Currys Plc, where they discuss how they're using data to create connections to create better customer experiences, which includes;Using Data to create customers for life The 4 key pillars of the Data Strategy and the thought behind themDefining the data strategy prioritisation roadmap Ensuring that you’re listening as a CDOFocusing on where you’ll get advocacy and usageUnderstanding the difference you’re making from a contribution perspective communications plan to market the story and benefits Aligning the bu...
2024-03-05
37 min
Driven by Data: The Podcast
S4 | Ep 17 | Finding Your Purpose as a Data Leader with Antje Bustamante, VP Data at Funding Circle
In Episode 17, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Antje Bustamante, VP of Data at Funding Circle, where they discuss the role of "leadership" in Data & Analytics, which includes;Why the fun comes from generating revenue for your business and giving people amazing careers Why businesses don’t ask for data transformation Learning from personal experience the CDO/Data Leader role is undefined Why titles are often intentionally misused Why your customers won’t tell you what their problems are The importance of understanding commercial drivers and how your business makes money Chan...
2024-02-27
55 min
Driven by Data: The Podcast
S4 | Ep 16 | The Lean StartUp Approach to Data & Analytics with Ben Dias, Director of Data Science and Analytics at easyJet
In Episode 16, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ben Dias, Director of Data Science and Analytics at easyJet, where they discuss the lean startup approach to Data & Analytics, which includes;Being a stereotypical neurodiverse data scientist Being driven by solving problems that no one else had Working on recommendation algorithms 20 years agoIntentionally investing heavily in personal development around ‘soft skills’ Mapping out what “The Lean Startup Approach” to Data Science would beDeciding whether to stay technical or move into leadership Approaching leadership as a science Being one of the first airlines to launc...
2024-02-20
51 min
Driven by Data: The Podcast
S4 | Ep 15 | Large Scale Transformation and The Measurement of Success with Niresh Rajah, Group Chief Data Officer at Danske Banke
In Episode 15, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Niresh Rajah, now the Group Chief Data Officer at Danske Banke, where they discuss building a Chief Data Office to support one of the largest digital transformations in financial services across Europe, which includes;Forward 28: the 5-year strategy to be a digitally orientated, customer-first, sustainable organisation Being hired to create a data-driven environment to support one of the largest FS digital transformations in EuropeConstructing ‘Data-Driven Danske’ and the 4 components of focus The 5 layers of the ‘Data-Driven Danske’ layer cake Demonstrating value from a multi-bi...
2024-02-13
46 min
Driven by Data: The Podcast
S4 | Ep 14 | Effecting Change in a Large, Traditional Organisation with Sarah Barr Miller, Director of Data & Automation at British Airways
In Episode 14, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sarah Barr Miller, Director of Data & Automation at British Airways, where they discuss the reality of trying to influence change in a large, traditional organisation, which includes;Working in data straight out of University in the 90’sWhy data hasn’t historically been the focus of the organisationHow the digital experience of the business has left a lot to be desired at timesWhy the presence of safety extends culturally across the organisationHow they’ve had people working in data for over 35 years at the organi...
2024-02-06
48 min
Driven by Data: The Podcast
S4 | Ep 13 | Productionising GenAI to Drive Value with Zachery Anderson, Chief Data & Analytics Officer at Natwest Group
In Episode 13, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Zachery Anderson, Chief Data & Analytics Officer at Natwest Group, where they discuss the value that is being driven from productionising GenAI, which includes;Why GenAI feels different to any other D&A hype that’s come before itHow the scale and interest is off the chartsHaving an outpost in Silicon Valley to scout new tech partners How they were working with OpenAI 18 months before ChatGPT launchedWorking with LLM’s 6-8 months before ChatGPT Having 2 LLM use cases in production and another 10 in development How...
2024-01-30
55 min
Driven by Data: The Podcast
S4 | Ep 12 | Practical Tips on Building an Award Winning Diverse & Inclusive Team with Alex Sidgreaves, Chief Data Officer at Zurich Insurance
In Episode 12, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Alexandra Sidgreaves, Chief Data Officer at Zurich Insurance, where they discuss the practicality of building an award-winning diverse and inclusive, Data & Analytics team, which includes;Being in an organisation for 19 years Transforming from a traditional MI function to an end-to-end Data & Analytics function Moving everything back in-house Spending a lot of time externally to learn from others Having the job description of “deliver value through data”Why they’ve launched their 3rd data strategy Having internally focused and externally focused strategies 25% tech, 25% value and 50...
2024-01-23
53 min
Driven by Data: The Podcast
S4 | Ep 11 | From Zero to Hero; The Role of Education in Data & Analytics Success with Dr Raoul-Gabriel Urma, Executive Chairman at Cambridge Spark
In Episode 11, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dr Raoul-Gabriel Urma, Executive Chairman of Cambridge Spark, where they discuss the role of education in Data & Analytics success, which includes;Creating a business out of a passion for education and technology Gaining a PhD in Computer Science at the University of CambridgeBecoming a published author The pace of technological change and transformation is becoming bigger and faster How CDOs/CIOs are constantly battling to adopt and embrace that change Creating a business out of a passion for education and technology Why there’s...
2024-01-16
47 min
Driven by Data: The Podcast
S4 | Ep 10 | Unboxing Data Maturity: Insights from HelloFresh's Growth Journey with David Castro-Gavino, Global VP of Data at HelloFresh
In Episode 10, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by David Castro-Gavino, Global VP of Data at HelloFresh, where they discuss, unboxing data maturity and insights from the HelloFresh growth journey, fuelled by data, which includes;Their focus on renewable and sustainable value to the customer Being recruited directly by the Co-Founder Removing complexity by having a unified data platformThe evidence that data has played a pivotal role in the huge growth trajectory of the organisation Why being “data-driven” is a company value Going beyond the what and understanding the why behind the data...
2024-01-09
46 min
Driven by Data: The Podcast
S4 | Ep 9 | Building Trust; The Power of Prediction with Aimee Smith, Director of Data at Metropolitan Police
In Episode 9, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Aimee Smith, Director of Data at Metropolitan Police (probably known as Scotland Yard by most outside of the UK), where they discuss the opportunities that Data & Analytics presents to revolutionise policing and moving to prediction for prevention, which includes;Tackling Organised Crime GroupsChairing the national police data board bringing together 43 organisations Being one of the most complained about organisations to the ICOThe importance of executive sponsorship How investment is linked to your highest leadership level The biggest challenges Met Police/Scotland Yard have...
2024-01-02
51 min
Driven by Data: The Podcast
S4 | Ep 8 | Building for Strategic Transformation Amidst the Hype Cycles with James Morgan, Chief Data Officer at The Crown Estate
In Episode 8, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by James Morgan, Chief Data Officer at The Crown Estate, where they discuss all of the facets involved in building a Data & Analytics capability for strategic transformation while managing the hype cycles, which includes;The importance of having the right information strategy Why D&A needs to be involved in strategic planning Why you have to identify which stakeholders deliver value for the organisation How too many data teams are focusing on solutions instead of objectives Choosing objectives that will deliver the best ROI W...
2023-12-27
47 min
Driven by Data: The Podcast
S4 | Ep 7 | Servant Leadership; The Key to Value Creation with Tim Carmichael, Chief Data Officer at Chaloub Group
In Episode 7, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tim Carmichael, Chief Data Officer at Chaloub Group, where they discuss the role of servant leadership in Data & Analytics success, which includes; Being the first CDO in the British Army Why the remit of all CDOs should be to enable evidence-based decision-making Solving the challenge of helping organisations find the tantalisingly out-of-reach valueWhy servant leadership is the type of leadership needed to get value from dataWhat servant leadership is NOT!Why to be a servant leader you need to have a fundamental shift...
2023-12-19
53 min
Driven by Data: The Podcast
S4 | Ep 6 | Selling Your Data Story; The Customer Obsession with Ciara Moore, Chief Data & Digital Officer at Bank of Ireland
In Episode 6, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ciara Moore, Chief Data & Digital Officer at Bank of Ireland, where they discuss how to sell your data story and why you have to be customer-obsessed, which includes;Why language is importantWhy you need to be customer-obsessedThe relationship between data and providing better customer experiencesData-Driven or Customer Obsessed Why you should never start with the data Why customer experience is very “touchy-feely” The importance of protecting your customer's data in a way they want it to be used The importance of first principlesUsing AI t...
2023-12-12
48 min
Driven by Data: The Podcast
S4 | Ep 5 | Getting Data & Analytics into the Boardroom with Kate Sargent, Chief Data Officer at The Financial Times
In Episode 5, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Kate Sargent, Chief Data Officer at The Financial Times, where they discuss the importance of getting data into the boardroom to ensure D&A success, which includes;Why data strategies often articulate the role that data can play and not often what it will playWhat should be included in your data strategy Understanding the business strategy and objectives if it’s not obvious Why D&A teams need to constantly reinvent themselves Why you need to befriend your commercial/finance colleagues Transcend D&A...
2023-12-05
37 min
Driven by Data: The Podcast
S4 | Ep 4 | The Transition; From ‘Data Leader’ to CDO with Kinnari Ladha, Chief Customer Data Officer at Manchester Airport Group (MAG)
In Episode 4, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Kinnari Ladha, Chief Customer Data Officer at Manchester Airport Group (MAG), where they discuss what it takes to make the move from leading Data & Analytics teams, to becoming a CDO, which includes;The major differences between leading Data & Analytics teams and being a CDOWhy you have to leave your Data Analytics hat at the door and focus on business strategy Why you need to manage your leadership style to handle emotions and politics The importance of trust and empowermentCulture, Change and Relationship Building...
2023-11-28
46 min
Driven by Data: The Podcast
S4 | Ep 3 | The Future of the Board; The Future of the CDO with Sanjeevan Bala, Group Chief Data & AI Officer at ITV
In Episode 3, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sanjeevan Bala, Group Chief Data & AI Officer at ITV, where they discuss the future of the Board and ExcCo, and the role the CDO plays in the future, which includes;Why data drives an offensive growth strategy at ITVThe importance of having a value-driven strategy The importance of the PLC board and ExCo on signposting the strategic importance of data Making data a strategic business initiative and not a technical one The future possibilities for CDO's on their next career moveWhy the CDO...
2023-11-21
53 min
Driven by Data: The Podcast
S4 | Ep 2 | From Data to Insight....So What? with Lyndsay Weir, Chief Analytics & Insight Officer at Barilla Group
In Episode 2, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Lyndsay Weir, Chief Analytics and Insight Officer at Barilla Group, where they discuss the 'so what' about Data, Analytics and Insight, which includes;Why having a non-STEM background has been beneficialWhy having a can-do attitude is critical to be successfulThe importance of having a diversified blend of skills in your D&A team The skills you need to be successful as a modern-day Data Leader The importance of collaboration; why it’s “all we, never me”Why you’ve always got to ask, so what...
2023-11-14
52 min
Driven by Data: The Podcast
S4 | Ep 1 | Busting Myths About the CDO role with Barry Panayi, Chief Data and Insight Officer at John Lewis Partnership
In Episode 1, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Barry Panayi, Chief Data and Insight Officer at John Lewis Partnership, where they discuss the myths about the role of the CDO and why tenure is so short, which includes;Why no two CDO roles are the sameWhy the majority of CDOs are hired for the wrong reasons How the people making those decisions don’t understand the role or what it should do for them How the CDO role isn’t a transitional one and shouldn’t be about delivering projectsWhy the narrat...
2023-11-07
1h 02
Driven by Data: The Podcast
BONUS EPISODE 2: A Compilation of Three of the Most Listened to Episodes EVER!
What do Data Modelling, Delivering £500m in value through Data & Analytics, and building a Data Academy have in common?They all feature in the most listened-to episodes of Driven by Data: The Podcast, ever!After recently concluding Season 3 of Driven by Data: The Podcast, we thought we'd bring you a compilation bonus episode of some of the most listened-to episodes ever, to keep you tide over until the launch of Season 4 in a couple of weeks, which we promise will be the biggest and best yet.This episode features;S3 | Ep 4: The R...
2023-10-31
1h 03
Driven by Data: The Podcast
BONUS EPISODE: A Compilation of Three of the Most Listened to Episodes EVER!
After concluding Season 3 of Driven by Data: The Podcast last week, we thought we'd bring you a compilation bonus episode of some of the most listened-to episodes ever, to keep you tide over until the launch of Season 4 in a couple of weeks, which we promise will be the biggest and best yet.This episode features;S3 | Ep 1: Valuing Data as an Asset with Davin Crowley-SweetS3 | Ep 3: Data; A People Sport with Liz HendersonS2 | Ep 1: Becoming Data Literate with David Reed
2023-10-24
50 min
Driven by Data: The Podcast
S3 | Ep 50 | The Seven Sins of Data Transformation with Joseph George, CEO of Dufrain
In Episode 50, of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Joseph George, CEO at Dufrain, where they discuss the seven sins of data transformation, which includes; The differences between being an employee in a big corporate to running a business The realities of the Data Science hype cycle in 2017/18Why the good work is only done in pockets and silosResearch that suggests that only 27% of organisations are ready to achieve benefits from AIWhy they commissioned their ‘State of Data’ Report and some of the key findings Why most organisations believe they’re significantly more d...
2023-10-17
52 min
Driven by Data: The Podcast
S3 | Ep 49 | How User Acceptance and Adoption Drive Data and Analytics: Unpacking the Connection with Dr Christina Sandema-Sombe, Chief Data Steward at Nike
In Episode 49 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dr Christina Sandema-Sombe, Chief Data Steward at Nike, where they discuss the relationship between user acceptance and adoption and the role it plays in Data and Analytics success, which includes;How being better at writing has been a huge benefit throughout her career The 6 things that she owns as Chief Data Steward How to activate organisations to treat data as an assetWhy data is truly a team sport between business, data and tech The importance of knowledge management and change management Managing data...
2023-10-10
53 min
Driven by Data: The Podcast
S3 | Ep 48 | Building to Execute with Andy Moore, Chief Data Officer at Bentley Motors
In Episode 48 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Andy Moore, Chief Data Officer at Bentley Motors, where they discuss what it takes to define, build and execute a Data and Analytics strategy in a 100+ year old organisation, which includes;Understanding the corporate strategy Having a fully electric vehicle line-up by 2030The focus on sustainability The importance of executing a gap analysis of the corporate strategyTheir Data Dojo Data Literacy programme The relationship between the strategy and the people Building and executing a Data Strategy from scratch in an 100+ year old organisationHow...
2023-10-03
53 min
Driven by Data: The Podcast
S3 | Ep 47 | Connecting Industry and Education; Raising the Profile of Data Earlier with Rachel Keane, Founder of DigData
In Episode 47 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Rachel Keane, Founder of DigData, where they discuss the need to connect the industry with education to raise the profile of Data & Analytics as a career option much earlier, which includes; What DigData is and why it exists The talent shortage in the D&A industry Why there is so little being done to raise awareness at an earlier age The need to attract students from different educational backgrounds and interestsThe consequences organisations are seeing and feeling The core challenges with how data...
2023-09-26
49 min
Driven by Data: The Podcast
S3 | Ep 46 | Engaging Business Leadership; The Perfect Conditions for a Data Executive with Ben Steele, Head of Data & Analytics at BMS Group
In Episode 46 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Ben Steele, Head of Data & Analytics at BMS Group where they discuss how to successfully engage your business leaders and what constitutes the perfect conditions for a Data Executive, which includes;Being the first data leader through the door Owning and implementing the first data strategy in an organisation Operating in low data maturity environments Generating between £50-100m in revenue through Data & Analytics Why it isn’t the job of a data team to define what value means for a business Why you...
2023-09-19
51 min
Driven by Data: The Podcast
S3 | Ep 45 | The Data Strategy Canvass; Aligning Data Strategy with Business Objectives with Samir Sharma, CEO/Founder at Datazuum
In Episode 45 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is rejoined by, Samir Sharma, CEO & Founder of Datazuum, where they discuss how to really understand business objectives and align a data strategy that you can operationalise, which includes;Defining, creating and operationalizing your data strategy The ‘Data Strategy Canvass’ and the purpose of existenceThe catalyst for creating itWhy business teams and data teams are talking different languages The reasons why data strategies don’t often align with business strategies Why asking the right questions is the critical component How recent research has shown that only 6% of dat...
2023-09-12
48 min
Driven by Data: The Podcast
S3 | Ep 44 | Balancing Innovation and Delivery with Dan Kellet, Chief Data Officer at Capital One
In Episode 44 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Dan Kellet, Chief Data Officer at Capital One where they discuss how to strike the balance between driving innovation while delivering day-to-day, which includes;The benefits of working in one organisation for 23 yearsHow a data and analytics journey evolves inside an organisation over that timeframe Why so many things are different but a lot of things are still the sameWhat innovation means in a global organisation The relationship between innovation and value Quick Wins V Innovation The benefit of having a clearly defined...
2023-09-05
40 min
Driven by Data: The Podcast
S3 | Ep 43 | Diversity in Data: The Evolving Landscape of Data & Analytics Talent as part of the DAMA UK and BCS Diversity in Data Conference, with Kyle Winterbottom (CEO/Founder) and Catherine King (Global Head of Brand) at Orbition Group
In Episode 43 of Season 3, of Driven by Data: The Podcast, we’re sharing the conversation that Orbition Group’s very own Kyle Winterbottom and Catherine King took part in for the DAMA UK and BCS Diversity in Data Conference, hosted by Jenny Andrew, which includes; A snapshot of the Data & Analytics talent landscape today Current trends in Data & Analytics talentEncouraging more women into Senior Leadership How to create truly diverse teams The importance of Non-STEM routes into Data The need to raise awareness at earlier ages Why we should be striving for diversity of thought How most organisations confu...
2023-08-29
1h 00
Driven by Data: The Podcast
S3 | Ep 42 | Data Mesh in a Gen AI World with Scott Hirleman, CEO and Founder of Data Mesh Understanding
In Episode 42 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Scott Hirleman, CEO and Founder of Data Mesh Understanding and host of 'Data Mesh Radio' podcast where they discuss, the current Data Mesh landscape and how that's been impacted by Generative AI, which includes; What Data Mesh is, and what it isn'tThe current state of play in the Data Mesh landscape What has worked in relation to extracting value from Data MeshThe organisations that have been very successful in implementing Data Mesh The common use cases that make it applicable If Data Mesh i...
2023-08-22
55 min
Driven by Data: The Podcast
S3 | Ep 41 | The 4 Key Dimensions to Deliver Innovation and Value at Scale, with Beth Bauer, Founder and CEO at PosiROI
In Episode 41 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Beth Bauer, Founder and CEO of PosiROI, where they discuss, the 4 key dimensions required to deliver innovation and value at scale, which includes;Why feedback loops are critical to driving innovation and a data-informed culture The importance of meeting people where they areWhy value means different people to different peopleWhy value always needs to translate to money eventually How the 1st steps of value creation are unlikely to be related to moneyWhy we need to recognise there are different value points Why having...
2023-08-15
49 min
Driven by Data: The Podcast
S3 | Ep 40 | Value-First Mindset; Breaking Organisational Silo's with Deepak Jose, Global Senior Director, Head of One Demand Data Analytics Solutions at Mars Wrigley
In Episode 40 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Deepak Jose, Global Senior Director, Head of One Demand Data Analytics Solutions at Mars Wrigley, where they discuss how to create a value-first mindset to break down organisational silo’s, which includes;Creating a single source of truth The ‘one-demand’ mindset How the concept of Ikigai led him to MarsHow to understand, identify and prioritise business problems that add valueMoving from reducing costs to creating profit and growth The importance of building relationships with functional leaders The 70, 20, 10 principle which dictates where investment and resour...
2023-08-08
51 min
Driven by Data: The Podcast
S3 | Ep 39 | What is the CDAIO and Why They are Set-Up to Fail with Allison Sagraves, Founding (former) Chief Data Officer at M&T Bank, and Board Advisor!
In Episode 39 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Allison Sagraves, Founding (former) Chief Data Officer at M&T Bank, and Board Advisor, where they discuss the role of the CDAO in the new era of AI and why they are set-up to fail, which includes;91.9% of firms report that they have achieved some measurable value from their investments in data and analytics,23.9% say they have created a data-driven organization20.6% of firms report having established a data cultureBetween 2012 and 2023, companies having appointed a CDO grew from just 12.0% to 82.6%Only 35.5% of major companies r...
2023-08-01
48 min
Driven by Data: The Podcast
S3 | Ep 38 | Building Value with MLOps with Sami Rahman, Head of Data Engineering and Data Platform at Penguin Random House
In Episode 38 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sami Rahman, Head of Data Engineering and Data Platform at Penguin Random House, where they discuss how to build an MLOps capability that drives business benefit, which includes;His journey from Business Psychologist to MI5 reject to Data Leader Being told to give up because he would never work in data without a computer science degree Being unemployed for 1 year and receiving 326 rejections Building an entire MLOps system for £50,000Reducing the time to build models from months to days Reducing the time to pro...
2023-07-25
54 min
Driven by Data: The Podcast
S3 | Ep 37 | Developing your Generative AI Strategy with Lena Mass Cresnik, Chief Data & Analytics Officer at Moelis & Company
In Episode 37 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Lena Mass Cresnik, where they discuss how organisations can develop a Generative AI strategy, which includes;The 7 components of a Generative AI strategy Generative AI as human intelligence augmentationOrganisational ROI for using Generative AI toolsThe considerations of developing a Generative AI strategy and roadmapFinancial Services and Fintech Generative AI business use casesThe need for upskilling existing staff The role of organisational design and operating model in relation to Generative AIMeasuring the performance and impact of Generative AI models The level of expertise or sk...
2023-07-18
45 min
Driven by Data: The Podcast
S3 | Ep 36 | The Role of Data Visualisation in Driving Change and Realising Value with Andy Cotgreave, Senior Data Evangelist at Tableau
In Episode 36 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Andy Cotgreave, Senior Data Evangelist at Tableau, where they discuss the role of data visualisation in driving change and realising value, which includes;Why successful data analysts often have varied backgrounds Why communication is not a soft skillHow data visualisation is a language The impact that dashboards can have when presented effectivelyHow even the most average dataset is highly subjectiveHow it is so easy to tell different stories with the same dataHow the pandemic provided both examples of how you can strive to be...
2023-07-11
48 min
Driven by Data: The Podcast
S3 | Ep 35 | The Art of Data & Analytics Communication with Asheeka Hyde, Head of Trading Analytics and Data Science at Dunelm
In Episode 35 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Asheeka Hyde, Head of Trading Analytics and Data Science at Dunhelm, where they discuss tangible advice on how to be a better communicator to drive value, which includes;Having Data & Analytics as a key pillar of the organisation How to achieve executive alignment Why most executives are already bought-in Why it’s important for executives to actually experience the benefits of Data & Analytics How to demonstrate value as early as possible The importance of making data problems visible to the execs Why you have...
2023-07-04
44 min
Driven by Data: The Podcast
S3 | Ep 34 | Successfully Moving the Data Function from a Cost Centre to a Value Creator with Steve Pimblett, Chief Data & Analytics Officer at The Very Group
In Episode 34 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steve Pimblett, Chief Data Officer at The Very Group, where they discuss how to move data from a cost centre to a value creator, which includes;A transformation journey that has been ongoing for over a century Why some D&A teams are still seen as a cost centre and not a value-creating function Why demonstrating value creation is a primary responsibility of a Data Leader/CDOThe tangible things that Steve has done to be seen as a value-creating functionThe 4 key pillars of th...
2023-06-27
45 min
Driven by Data: The Podcast
S3 | Ep 33 | Design Thinking: Creating Value-Driven Data Products & Solutions with Micheline Casey, CDAO at Siemens Energy
In Episode 33 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Micheline Casey, Chief Data & Analytics Officer at Siemens Energy, where they discuss how to create value-driven data products using design-thinking, which includes;Being the first CDO at the Federal Reserve Working in Senior Data Leadership at household names such as Ford, Maersk and now Siemens EnergyThe spin-off of Siemens Energy from Siemens and the challenges they’re tackling How there are close to a billion people worldwide who are under-served or don’t have energy How Data/AI is creating commercial value to the en...
2023-06-20
44 min
Driven by Data: The Podcast
S3 | Ep 32 | From Strategy to Execution with Diane Berry, Chief Data & Analytics Officer at Phoenix Group
In Episode 32 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Diane Berry, Chief Data & Analytics Officer at Phoenix Group, where they discuss the journey from devising a data strategy to executing that strategy, which includes;The importance of providing interim value while on your strategic journey Why to do anything at scale you’ll need to have a multi-year strategy Why building relationships with key stakeholders/business leaders is essential for successThe importance of validating your problem statement Why you need to develop a “front door process”The challenge of not being a P&L cent...
2023-06-13
48 min
Driven by Data: The Podcast
S3 | Ep 31 | How to Deliver Measurable Value With Your Data Strategy with Taylor Culver, Founder at XenoDATA
In Episode 31 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Taylor Culver, Founder of XenoData, where they discuss how Data Leaders can deliverable measurable value from their data strategy, which includes;Why ROI is a 'nice to have' for company executives, not a priority Innovation is what company execs and shareholders care about the mostFinance leaders don’t measure impact on ROI, but IRROrganisations will happily spend on capex but not an opex, and what that means for Data LeadersWhy culture and literacy aren’t the magic bullet, but good leadership isData isn’t an ass...
2023-06-06
54 min
Driven by Data: The Podcast
S3 | Ep 30 | What Even is a Data Product...with Bethany Lyons, Chief Product Officer at Kawa Analytics
In Episode 30 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Bethany Lyons, Chief Product Officer at Kawa Analytics, where they discuss the current data product landscape and what actually constitutes a data product, which includes;The fascinating story of Kawa and the problems it solves Delivering Data Products versus Data Projects The differences between product management principles applied to data and data products Why most data teams operate like an IT Service Desk and why product thinking can change that Why you should start by applying product management to data before you try to...
2023-05-30
44 min
Driven by Data: The Podcast
S3 | Ep 29 | Data for a Sustainable Future: Exploring the ESG Connection with Sally Bashuan, Executive Director; Head of Data Governance at Federated Hermes
In Episode 29 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sally Bashuan, Executive Director; Head of Data Governance at Federated Hermes, where they discuss the role of data and analytics within ESG, which includes;The Importance of having a great LeaderWhy ESG is important to everyoneWhy companies and boards are paying attention to ESG How ESG will impact D&A teams Understanding the fundamentals of ESG from a data standpoint The current landscape of 3rd party ESG dataThe major challenges for Data teams The ESG data journey that Federated Hermes are onESG Strategies V...
2023-05-23
50 min
Driven by Data: The Podcast
S3 | Ep 28 | Generative AI for Business Success with Jim Sterne, Board Chair Emeritus, Digital Analytics Association and Founder of Marketing Analytics Summit
In Episode 28 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom joined by Jim Sterne, Board Chair Emeritus, Digital Analytics Association and Founder of Marketing Analytics Summit, where they discuss the rise of Generative AI and how organisations can leverage for success, which includes;How every person can have their own AI agent acting on their behalf How Generative AI has been 70 years in the making Why Generative AI will be as big as the birth of computers, the internet and the smart phone Why longtail content is now back Why Generative AI will completely change the wo...
2023-05-16
51 min
Driven by Data: The Podcast
S3 | Ep 27 | How Data is Fuelling the EV World with Ben Boutcher-West, Chief Digital Officer at Connected Kerb
In Episode 27 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Ben Boutcher-West, Chief Digitial Officer at Connected Kerb, where they discuss how data is fuelling the EV world, which includes;How data is fuelling the EV landscape Why it's now all about user convenience Why data is the glue that will help realise a reduced carbon environment Repurposing a Data Asset into a product and how it flows into the boardroom How data is helping to inform future policy around EV investment within both the public and private sectorWhy the EV sector is...
2023-05-09
44 min
Driven by Data: The Podcast
S3 | Ep 26 | Harnessing Data and Analytics to Help People Live a More Intelligent Financial Life™ with Farouk Ferchichi, President Data & Analytics at Envestnet Inc
In Episode 26 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Farouk Ferchichi, President Data & Analytics at Envestnet Inc, where they discuss how Data & Analytics is fuelling digital interconnectivity to help people live a more intelligent financial life, which includes;Being in the first playground of Chief Data OfficersThe disruption which means organisations should be investing heavily into data & analytics more than ever The pressure on the financial ecosystem after SVBThe importance of hyper-personalisation in both service and product offering What customers now want from their financial institution The challenges that FS organizations are...
2023-05-02
51 min
Driven by Data: The Podcast
S3 | Ep 25 | The Power of Social Intelligence with Danny Gardner, Social Intelligence Lead at Haleon
In Episode 25 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Danny Gardner, Social Intelligence Lead at Haleon, where they discuss how to drive business value through the use of social intelligence, which includes;A fascinating career journeyWhy 80% of the data from social media is just noise Why there’s information that is good to know and then there’s information that’s actionable. The typical use cases you see for social intelligenceWhat social measurements are valuableThe differences in Social Intelligence between B2B and B2CThe use case that he is the proudest of What...
2023-04-25
1h 05
Driven by Data: The Podcast
S3 | Ep 24 | The First 100 Days as a CDO with Denholm Hesse, Chief Data Officer at BDO UK LLP
In Episode 24 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Denholm Hesse, Chief Data Officer at BDO UK LLP, where they discuss what the first 100 days as a new CDO look like, which includes;The importance of knowing the mandate you haveUnderstanding what table you’ve got a seat atWhy you’ve got to be at the right table to be able to deliver value The 3 segments of the first 100 days Why you must be able to influence the way an organisation operates to be successful The importance of being able to operationalise the...
2023-04-18
52 min
Driven by Data: The Podcast
S3 | Ep 23 | Football Intelligence: Maximising Data Investments in Football with Mathieu Lacome, Chief Performance & Analytics Officer at Parma Calcio 1913
In Episode 23 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Mathieu Lacome, Chief Performance & Analytics Officer at Parma Calcio 1913, where they discuss how Data and Analytics is being used to deliver success in the world of football, which includes;The journey from French National Team to PSG to Parma What he figured out about Football Analytics when co-authoring his book; "Football Intelligence: A hands-on guide to maximising your investments in data"The mindset towards data in football/sports is the same as in the corporate world How sportspeople aren’t used to working wi...
2023-04-11
46 min
Driven by Data: The Podcast
S3 | Ep 22 | From Data to Profit; Leverage Data To Grow Your Top & Bottom Line with Vin Vashista, Founder of V Squared
In Episode 22 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Vin Vashista, Founder of V Squared and a LinkedIn "Top Voice", where they discuss how to deliver tangible ROI from your data and analytics initiatives, which includes; How Vin reached 160K Followers on LinkedIn and became a “Top Voice” by writing about data monetizationWhy he wanted to write a book that was a single blueprint in a book; “From Data to Profit” Why 70% of data teams are NOT delivering any returns for their organisationWhy genuine ROI will keep the hype and boom going Why you n...
2023-04-04
55 min
The Recruiter's Recruitment Podcast
EP166: Kyle Winterbottom, CEO & Founder of Orbition - Building A Global Business With NO Cold Calling
Kyle Winterbottom is the Founder & Managing Director of Orbition, a specialist recruitment agency within Data & Analytics based in Manchester city centre, partnering with clients across the UK, Europe and the US.Kyle's successful career in recruitment began at SThree over 10 years ago within BI and Data, he's lived and worked internationally including Dubai and New York and Kyle set up Oribtion Group in September 2020, in the middle of the pandemic! Kyle is also a host of his very own podcast - Driven by Data: The Podcast In this episode Kyle shares: How h...
2023-03-28
28 min
Driven by Data: The Podcast
S3 | Ep 21 | Building a Successful Data Academy with Hannah Davies, Head of Data Academy at Admiral Group
In Episode 21 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Hannah Davies, Head of Data Academy at Admiral Group, where they discuss what it takes to build an effective Data Academy, which includes; The importance of stakeholder engagement Why it’s always about people The journey of building a Data Academy community of 700 people Why a Data Academy is so much more than training Why the first hire into the Data Academy was an engagement and content officer Having the ability to remove silos Why data is the answer The force that brings together...
2023-03-28
51 min
Driven by Data: The Podcast
S3 | Ep 20 | Making Data More Fun - Drive Results Through Creativity with Tiankai Feng, Data Governance Leader and former Senior Director of Product Data Governance at Adidas
In Episode 20 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Tiankai Feng, Data Governance Leader and former Senior Director of Product Data Governance at Adidas, where they discuss the importance of making data more fund and how to drive results through creativity, which includes; The importance of making Data more fun The steep learning curve and benefits of moving into governance from analytics Why ‘use-case thinking’ is the most exciting but difficult part of Data Governance How Data Quality is completely subjective based on usability Why creativity and data are often seen as a paradox...
2023-03-21
40 min
Driven by Data: The Podcast
S3 | Ep 19 | Bottom-Up Data Governance with CJ Anderson, Director at Iron Carrot
In Episode 19 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by CJ Anderson, one of the most recognised Data Governance advisors in the UK, where they discuss the importance of tackling Data Governance from the bottom up, which includes; CJ’s journey from a librarian to one of the most recognised names in Data Governance Why most legal organisations' clients are far more data mature than they are Why the role of Data Governance isn’t about enforcing policies Why you want the most junior people to be having the Data Governance conversation The impor...
2023-03-14
38 min
Driven by Data: The Podcast
S3 | Ep 18 | How Not To Do Machine Learning and Why Organisations Are Getting it Wrong with Sarah Schlobohm, Head of AI at Kubrick Group
In Episode 18 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Sarah Schlobohm, Head of AI at Kubrick Group, where they discuss how not to do Machine Learning and why organisations are getting it wrong, which includes; The frustrations as a hiring manager in the ML space The most common mistakes organisations make when implementing AI The importance of engineering in MLWhy so many ML projects don’t make it into production Why you need to think about the whole lifecycle and ecosystem The different challenges from the technical side to the business sideWhy you don...
2023-03-07
41 min
Driven by Data: The Podcast
S3 | Ep 17 | Building a Data Function From Scratch - The Differences Between Big and Small Organisations with Colm O'Grada, Director of Data & Analytics at Tines
In Episode 17 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Colm O'Grada, Director of Data & Analytics at Tines, where they discuss the differences in building a high-impact Data & Analytics capability between a large (Google) and small (Tines) organisations (Tines), which includes; The key differences between building teams in big organisations to small teams The journey from Google to TinesContrast with ‘adopting’ teams in larger companiesThe pro's and cons of having a much smaller benchBeing the first data hire in a growing organisationWhy you need to be more versatile in a smaller company The impor...
2023-02-28
54 min
Driven by Data: The Podcast
S3 | Ep 16 | Delivering £500m in Value with Benny (Clive) Benford, Chief Data Officer, Formerly of JLR
In Episode 16 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Benny (Clive) Benford, Chief Data Officer, Formerly of Jaguar LandRover (JLR), where they discuss the journey to realising £500m in commercial value through data and analytics, which includes; The journey of building a Data & Analytics function at JLRHow they unlocked and realised £500m worth of commercial benefit and value How to ensure the data team is consistently delivering valueThe importance of having a process of engagement How to prioritise the workload and the value the potential return of each project How to allocate/att...
2023-02-21
54 min
Driven by Data: The Podcast
S3 | Ep 15 | Using Data & Analytics to Drive Innovation with Paul Evangelista, Chief Data Officer at United States Military Academy at Westpoint
In Episode 15 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Paul Evangelista, Chief Data Officer at United States Military Academy at West Point, where they discuss how the armed forces are using Data & Analytics to drive innovation, which includes; The role of Data in the current US Military Academy How Data has played a role in the military since the early 1900’sThe maturity journey of Data and Analytics in the US military The trackers used to measure adoption and usage of Data & Systems What the success metrics look like in that environment The imp...
2023-02-14
50 min
Driven by Data: The Podcast
S3 | Ep 14| The Role of Responsible AI in Organizational Transformation with Chun Schiros, SVP of Enterprise Data Science Group at Regions Bank
In Episode 14 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Chun Schiros, SVP of Enterprise Data Science Group at Regions Bank, where they discuss the role of responsible AI in organisational transformation, which includes; What data innovation in a traditional industry sector looks like The role of speed in data innovation The opportunity for partnerships between traditional banks and digital banks Why scalability beyond individual use cases will be the differentiator for success with AI solutions The importance of integration to become an AI-driven organization The core challenges of achieving scalability with AI s...
2023-02-07
46 min
Driven by Data: The Podcast
S3 | Ep 13 | MLOps Maturity: ML V Ops with Leanne Fitzpatrick, Director of Data Science at Financial Times, and Andy McMahon, Head of MLOps at Natwest Group
In Episode 13 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Leanne Fitzpatrick, Director of Data Science at Financial Times, and Andy McMahon, Head of MLOps at Natwest Group, where they discuss the current MLOps maturity, which includes; The maturity of MLOps over the last 12 months Why getting ML into production is no longer the challenge Why the Ops component is now the major challengeWhat best practice actually looks like Why ML is more software than Data Science Why thinking about MLOps as products is helping the industryWhat does MLOps actually mean to business l...
2023-01-31
1h 01
Driven by Data: The Podcast
S3 | Ep 12 | Building a Data Literacy Programme at Scale with Greg Freeman, CEO & Founder at Data Literacy Academy
In Episode 12 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Greg Freeman, CEO and Founder of Data Literacy Academy, where they discuss how to build a data literacy programme at scale, which includes; The reason the Data Literacy Academy exists What the business is, who it’s for and who it’s not for How they’ve raised over half a million in funding to grow the organisation Why Data is a “taught fear” in business Why everyone doesn’t need to be a Data Scientist The importance of finding a champion in the C-SuiteTh...
2023-01-24
46 min
Driven by Data: The Podcast
S3 | Ep 11 | The Steps to Fast and Sustainable Commercial Impact with Data & AI with Cornelia Schaurecker, Global Group Director AI & Big Data at Vodafone
In Episode 11 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Cornelia Schaurecker, Global Group Director AI & Big Data at Vodafone, where they discuss how to create commercial impact quickly and sustainably with Data and AI, which includes; Why it's all about peopleThe benefits of reporting to a commercial leaderHow they've delivered several hundred data-driven solutions/use casesThe driver to build once and deploy to many The starting point to ensure you’re creating commercial impact Why it’s imperative not to boil the ocean and how to prioritise to pick the right betsThe impor...
2023-01-17
44 min
Driven by Data: The Podcast
S3 | Ep 10 | Data Transformation; Creating Scalable Change with Nirali Patel, Group VP of Data Strategy at Liberty Global
In Episode 10 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Nirali Patel, Group VP of Data Strategy at Liberty Global, where they discuss how to create change at scale to drive data transformation, which includes; The similarities/differences of operating across different sectorsWhy data transformation is merely a part of business evolution What good data transformation looks like The importance of scalability with change How to make wholesale change across an organisation Why most organisations fail to link the want with their whyHow to identify the why The importance of understanding your organisations o...
2023-01-10
50 min
Driven by Data: The Podcast
S3 | Ep 9 | Data Strategy; Why Customers Should be Front and Centre with Ed Child, Global Head of Consumer Data & Digital Analytics at Costa Coffee, and James Miller, Product & Strategy Director at Carruthers & Jackson
In Episode 9 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Ed Child, Global Head of Consumer Data & Digital Analytics at Costa Coffee, and James Miller, Product & Strategy Director at Carruthers & Jackson, where they discuss why customers should be front and centre of your data strategy, which includes; Why businesses are doubling down on data and analytics and the relationship with your customers Why data strategies have historically been dry, architectural documents Why your customers should be at the heart of your data strategy Why good businesses can articulate a really strong story about their...
2023-01-03
42 min
Driven by Data: The Podcast
S3 | Ep 8 | Modern Day Data Leadership; Business, People & Culture with Vijay Yadav, Director, Quantitative Sciences; Data, Digital & Analytics, at Merck
In Episode 8 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Vijay Yadav, Director, Quantitative Sciences; Data, Digital & Analytics, at Merck, where they discuss what modern-day data leadership should consist of, which includes; The reality of why most data initiatives don’t start from the business objective, despite everyone knowing that should be the starting point Why many Data Leaders don’t really understand what the business wants Why ‘the business' should be in the driver’s seat, at least in the passenger seat, but not in the trunk/boot (where it often is) Why Data Leader...
2022-12-27
52 min
Driven by Data: The Podcast
S3 | Ep 7 | Phase 1 Transformation; The Strategy & Investment with Vlad Jiman, Director of Data at NBrown Group
In Episode 7 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Vlad Jiman, Director of Data at NBrown Group, where they discuss formulating a winning data strategy to secure investment for phase 1 data transformation, which includes;Being involved in the largest IPO on London Stock Exchange The overinvestment in Data Science The award-winning Data Transformation at Pets at Home In charge of one of the 5 key strategic pillars of a UK Top 10 online retail organisationThe heritage of NBrown Group and how they were the first organisation to send products direct to consumer via post...
2022-12-20
51 min
Driven by Data: The Podcast
S3 | Ep 6 | The Struggles of the Chief Data Officer with Randy Bean, Founder, NewVantage Partners (A Wavestone Company)
In Episode 6 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Randy Bean, Founder of NewVantage Partners (A Wavestone Company), where they discuss the struggles of the Chief Data Officer, which includes;The average tenure of the CDO TenureThe increase in organisations that believe the CDO role is established and successful over the last 2 years The future of the CDO role A shift from reporting into Technology Stats behind the challenges that organisations face in becoming data-drivenWhy businesses shouldn’t be making investments in data without being able to quantify the business value What CD...
2022-12-13
49 min
Driven by Data: The Podcast
S3 | Ep 5 | Why Data Literacy Won’t be the Cornerstone to Success with Malcolm Hawker, Head of Data Strategy at Profisee
In Episode 5 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Malcolm Hawker, Head of Data Strategy at Profisee, where they discuss why Data Literacy isn't the key to success, which includes;The benefits of starting his career in Product His time at Gartner; the 1500+ conversations he had with CDO’s and why he left Why there are so few successful use cases of Data & Analytics initiativesWhy so few Data Leaders do what they’d advise others to do Why we talk a good game about failing fast but no organisation incentivises that to happ...
2022-12-06
57 min
Driven by Data: The Podcast
S3 | Ep 4 | The Resurgence of Data Modelling with Kelly Hume, Lead Partner - Data Analytics & AI at Baringa Partners
In Episode 4 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Kelly Hume, Lead Partner of Data Analytics & AI at Baringa Partners, where they discuss the resurgence of data modelling, which includes;How she was persuaded not to study astrophysics but went on to work at NASA Why she suffered from Imposter Syndrome by being surrounded by Nobel Prize winnersWhy Baringa have one P&L to drive better levels of collaboration How their strategic focus is on sustainability & climate change How Baringa built the world’s leading climate change scenario model The resurgence of da...
2022-11-29
46 min
Driven by Data: The Podcast
S3 | Ep 3 | Data; A People Sport with Liz Henderson, Executive Advisor (and NED) at Capgemini
In Episode 3 of Season 3, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Liz Henderson, Executive Advisor (and NED) at Capgemini, where they discuss how data is ultimately a people sport, which includes; How a bad experience shaped her appreciation of change management Why the resistance to change occursWhy you’ve got to get the key influencers in a business to drive the change How to identify and engage those key influencersThe ‘top down’ and ‘bottom-up’ questions to ask Why you shouldn’t highlight top down business objectives Why most data strategies are too high-level a...
2022-11-22
49 min
Driven by Data: The Podcast
S3 | Ep 2 | Balancing Offence, Defence and ESG with Niresh Rajah, Managing Director; Data, RegTech & Digital Advisory at Grant Thornton
In Episode 2 of Season 3, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Niresh Rajah, Managing Director; Data, RegTech & Digital Advisory, where they discuss how to obtain the balance between Offence, Defence and ESG, which includes;The role of CDO in tomorrow’s world How to obtain a balance between Offence and Defence Why defence is more than regulation Why no one is “buying” Data Management Why many data operating models aren’t fit for transformation Why building a balanced team is so important to win in both offence and defense Why any business leader w...
2022-11-15
45 min
Driven by Data: The Podcast
S3 | Ep 1 | Valuing Your Data as an Asset with Davin Crowley-Sweet, CDO at National Highways
In Episode 1 of Season 3, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Davin Crowley-Sweet, Chief Data Officer at National Highways, where they discuss how to value your data like you value any other asset, which includes;Why CDO’s shouldn’t expect organisations to know what they want/need How data is an intangible digital asset that can be valued like any other asset whether you do something with it or notThe difference between “value” and “benefits” are how we’re confusing themWhy it makes no sense that our balance sheet tells us more about our...
2022-11-08
49 min
Driven by Data: The Podcast
S2 | Ep 50 | Conversational AI with Joe Bradley, Chief Scientist and SVP Data Science & ML at LivePerson
In Episode 50 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Joe Bradley, Chief Scientist SVP Data Science & ML at LivePerson, where they discuss Conversational AI, which includes;What the business benefits are of Conversational AIHype V Reality of Conversational AI Who is doing it versus who isn't and why How organisations know when they are ready to implement thisThe Pros and Cons of Conversational AI & Personalization The relationship between Conversational AI & Personalization How it differs from building a general DS/ML capabilityThe learnings of working at mammoth brands such as Nike...
2022-09-13
57 min
Driven by Data: The Podcast
S2 | Ep 49 | The Framework of Change & Transformation with Zoher Karu, Vice President CDAO of Blue Shield of California
In Episode 49 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Zoher Karu, Vice President Chief Data & Analytics Officer for Blue Shield of California, where they discuss the framework of change & transformation, which includes; How to spot evidence of transformationThe key ingredients of transforming organisations through Data & AnalyticsWhy most organisations very rarely make a start with change The playbook to getting the change management piece right The role of the Data Leader in Change/TransformationHow we know to start with a business challenge/opportunity and work backwards but why that doesn't happen...
2022-09-06
54 min
Driven by Data: The Podcast
S2 | Ep 48 | Data Enablement to Help Britain Prosper with Ranil Boteju, Group Chief Data & Analytics Officer at Lloyds Banking Group
In Episode 48 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Ranil Boteju, Group CDAO at LBG, where they discuss the importance of enabling Data and Analytics teams into businesses, to help them transform, which includes;How Data and Analytics have evolved in BankingWhat the Data and Analytics transformation he is leading at LBG looks likeWhat does winning in data and Analytics look like at a big organisation like LBGWhat the biggest challenges are Why they’re putting a huge emphasis on non-technical roles such as; Culture, Communications and Ethics Tackling Data Et...
2022-08-30
53 min
Driven by Data: The Podcast
S2 | Ep 47 | Data Science; Past, Present & Future with Adam Sroka, Head of Machine Learning Engineering at Origami
In Episode 47 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Adam Sroka, Head of Machine Learning Engineering at Origami, where they discuss everything that entails Data Science, which includes; An insight to Origami Adam's role/responsibilities and what he is tasked with achieving Some of the key challenges/complexities when it comes to using Data and Analytics to tackle global challenges, concerning the energy sector The role ML teams play, following this and examples of cases The main changes between Data Science of 5 years ago versus Data Science of today How...
2022-08-23
44 min
Driven by Data: The Podcast
S2 | E46 | Attracting Great Talent to Build Great Teams with Paul French, Director of Data & Analytics at First Central
In Episode 46 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Paul French, Director of Data & Analytics at First Central, where they discuss how to attract great talent, to build great teams, which includes;Why First Central defines its business as an “innovator in data”Why he decided to set up Data Culture & Product TeamThe 3 characteristics that made him join the business and how the business could articulate this clearly Why he prioritised building the team in his first 6 months Why you need a talent strategy just as you need a strategy for...
2022-08-16
59 min
Driven by Data: The Podcast
S2 | Ep 45 | The Role of Data in Business Transformation with Lara Izlan, Director of Data Strategy at ITV
In Episode 45 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Lara Izlan, Director of Data Strategy at ITV, where they discuss the role of Data in business transformation, which includes; The group-wide, multi-year Data Strategy and what it incorporatesHow that supports the wider ITV corporate Digital Transformation StrategyThe benefits of a cross-functional team structure Data-Driven Thinking V Value-Led approach The importance of cultural and mindshift change How ITV are realising the “promise of value” Why the iterative approach has been a key to successWhy the product-way is realising commercial value Mapping ever...
2022-08-09
59 min
Driven by Data: The Podcast
S2 | Ep 44 | Data Ethics or Just Ethics with Caroline Carruthers, CEO at Carruthers and Jackson
In Episode 44 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Caroline Carruthers, CEO at Carruthers and Jackson. Where they discuss Data ethics, which include:The evolution of the summer school What is sdata ethics The Importance of data and analytics Why Data Ethics has become a “thing”How organisations tangibly implement Data & Analytics into their organisationHow does this affect the wider Data & Analytics EcosystemTips on do’s and don’tsWhere Data Ethics sits on a business's agenda
2022-08-02
37 min
Driven by Data: The Podcast
S2 | Ep 43 | Using Machine Learning to Scale Personalization in Healthcare with Christer Johnson, Chief Analytics Officer at Healthfirst
In Episode 43 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Chief Analytics Officer at Healthfirst, Christer Johnson, where they discuss using Machine Learning to scale personalization in healthcare, which includes: What personalization means from a health care perspective and its importanceHow to help members get access to the healthcare they require The importance of health equity and what Healthfirst are doing to combat thatHow ML is leveraged for personalization How to know what to prioritise and optimizeThe results of this and the next best action from thereWhat role digital transformation is playing within the healthcare s...
2022-07-26
54 min
The RAG Podcast - Recruitment Agency Growth Podcast
Season 5 | Ep 36 - Kyle Winterbottom returns to discuss how Orbition has generated 100% of its 7 figure revenue as a direct result of his brand
On this week’s episode, I was joined by Kyle Winterbottom, the Founder of Orbition Group, a specialist Data & Analytics recruitment agency with 10 staff based in Manchester.Kyle first came on The RAG Podcast in November 2020 when his agency was less than 3 months old. Kyle was a member of the Hoxo Academy back then and was beginning to win business using his daily Linkedin content in addition to his marketing events and podcast that he was already running.In 18 months, he has managed to grow the business to a team of 10 and can track 100% of th...
2022-07-20
1h 04
Driven by Data: The Podcast
S2 | Ep 42 | Enabling a Data Culture with Prachi Priya, Chief Data & Analytics Officer at Team One
In Episode 42 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Chief Data & Analytics Officer at Team One, Prachi Priya, where they discuss how to enable a Data Culture in the world of Analytics, which includes: How the evolution of analytics maturity affected the role of the CDO Ways to adapt to the constant advancing market trendsThe definition of Data CultureKey components that make up Data Culture How to enable that culture and allow it to flourishHow to go about gaining buy-in from the C-SuitPrachi's experience in regards to the relationship between DEI and Data Culture
2022-07-19
49 min
Driven by Data: The Podcast
S2 | Ep 41 | Bringing Together Different Disciplines to Unlock The Power of Data with Alyssa Elser, Senior Vice President for Customer Analytics & Marketing at Popular Bank
In Episode 41 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Senior Vice President of Customer Analytics & Marketing at Popular Bank, Alyssa Elser, where they discuss how combining different disciplines can help unlock the power of Data, which includes: The process of building the CA function from scratchWhy this was on the business agenda and its purposeSpecific disciplines that have been merged together and how this was decidedWhat this means in reality, in terms of what it allowed Alyssa to createThe benefits and challenges of building the CA function Details regarding the team at Popular Bank e...
2022-07-12
47 min
Driven by Data: The Podcast
S2 | Ep 40 | Data Education: The Foundation of Value Creation with Maggie Remynse, Vice President for Curriculum for Data Camp
In Episode 40 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, Maggie Remynse, Vice President for Curriculum for Data Camp, where they discuss how Data Education is the foundation of value creation, which includes: The role Data Literacy has in Digital Transformation Why Data Education is so important in data analytics Why organisations should conduct a skill-gap analysisWhat needs to be included for this to be done successfully How organisations can upskill their employees How to manage expectations around what business leaders expect, regarding upskilling The, not so obvious, benefits of upskilling How to approach differences...
2022-07-05
51 min
Driven by Data: The Podcast
S2 | Ep 39 | People and Analytics: The combination for Success with Ian Wallis, People Analytics and Insight Director at HMRC
In Episode 39 of Season 2, on Driven By Data, Kyle Winterbottom is joined by People Analytics and Insight Director at HMRC, Ian Wallis, where they discuss how the combination of people and analytics is a recipe for success, which includes: Discussion around Ian's published book, what led to writing it, and the main goal of it The gap between the theory and the reality of data implementation Anything during the research phase that surprised IanHow to go about building a high-performance team and how to know when you are actually "there"Why despite most businesses struggle to attract and r...
2022-06-28
50 min
Driven by Data: The Podcast
S2 | Ep 38 | Why You Don’t Need To Be Technical To Succeed in Data Analytics with Eva Murray, Lead Evangelist EMEA at Snowflake
In Episode 38 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, Eva Murry, Lead Evangelist for EMEA Region at Snowflake, where they discuss why you don't need to be technical to achieve in Data Analytics which includes: How people from outside the Data industry can position themselves as the desired candidate, in today's competitive marketReasons someone would want to start in the Data Analytics communityThe importance of networking Where you can go to find valuable resources How data democratisation leads to a truly data-driven businessThe role Data Literacy plays in data democratisationHow "non-data/technical" people drive...
2022-06-21
55 min
Driven by Data: The Podcast
S2 | Ep 37 | Productionising Machine Learning is Difficult: Trials and Tribulations from the Field with Sean Robertson, Consulting Partner for Mesh-AI
In Episode 37 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Consulting Partner for Mesh-AI, Sean Robertson, where they discuss the difficulties of Productionising Machine Learning, which includes:The Mesh-AI story Reasons why so many organisations struggle to get ML into production Discussion around whether sector matters Specifics that need to be considered with regards to Data ManagementThe non-technical components that must be respected Identifying when an organisation is ready for MLDifferences in what companies are doing or not doing, which determines their successAn idea to what ML looks like over the next 3-5 years
2022-06-14
53 min
Driven by Data: The Podcast
S2 | Ep 36 | Data-Driven Decisions That Can Be Life or Death with Major George McCrea & Captain Luke Parker at the National Centre for Geospatial Intelligence
In Episode 36 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, Major George McCrea, Chief of Staff & Captain Luke Parker, Senior Technical Officer at the National Centre for Geospatial Intelligence, where they discuss data-driven decisions that can be life or death which includes:Reasons they believe they were listed in this years Data IQ 100Cases where the work they have done with Data played a crucial role, including COVID, Adventure Training, HADR and Carbon SequestrationHow they constitute the concept of value as a non-commercial organisation Exploring how combining people, process and technology differs from the commercial wo...
2022-06-07
59 min
Driven by Data: The Podcast
S2 | Ep 35 | Making Data Your Competitive Advantage with Eddie Short, Former CDO for Virgin Media O2
In Episode 35 of Season 2, on Driven By Data, Kyle Winterbottom is joined by former CDO of Virgin Media O2, Eddie Short, where they discuss how to make your data your competitive advantage, which includes:What companies that are winning with data are doing that others aren’t The role of Data in Digital Transformation The relationship between the CDO and the CIO Where the CDO should report Why most organisations still think Data & Analytics is ITHow ordinary businesses start to try and compete with the likes of AmazonWhat constitutes being a Data-Driven businessGetting data recognised by the business as an...
2022-05-31
58 min
The Search Podcast - Inspiring Recruitment
The Search - Season 2, Episode 4 with Kyle Winterbottom, Founder and Managing Director of Orbition
Season 2, Episode 4 of THE SEARCH PODCAST - I was joined by the Founder and Managing Director of Orbition, Kyle Winterbottom. Kyle set up Orbition in September 2020 after decided it was time to go it alone and he has never looked back since! Orbition understand that there is much more that needs to align other than a list of technical requirements. Values, competency, experience, projects, technology, personality-fit all plays its part, and it’s their understanding of that which allows them to commit to matching the right person with the right organisation. Listen now to...
2021-08-11
21 min