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Behind the Brand®Oren Eizenman | Partner, McKinsey & Company | Exploring the evolution of customer loyalty in Canada“Loyalty is that perfect mix of art and science because it has to do with customer behavior, incentivizing people to behave in a different way, while also the extremely analytical component of, you know, we can offer this or we can offer that.”— Oren EizenmanAn expert on designing, optimizing, and building on top of loyalty programs, Oren Eizenman knows what it takes to foster meaningful customer loyalty. Leading the Loyalty Service Line at McKinsey, he works with clients across industries and around the world on their growth and marketing strategies. This week on Behind the Br...2022-12-2038 min