Shows
Experience ActionCX Pulse Check - May 2025Artificial intelligence is revolutionizing customer experience—but are businesses applying it with care? In this compelling episode, CX expert Jeannie Walters sits down with Ovetta Sampson, an AI design leader with a decade of experience at IDEO and Google, to explore how companies can harness AI without compromising trust. Ovetta challenges common assumptions with a powerful statement: “AI is neither artificial nor intelligent.” From chatbots that fabricate policies to biased algorithms in loan approvals, she shares eye-opening examples of how AI can go wrong—and what to do about it. Learn why AI needs continuous testing, f...2025-05-0633 min
People of AIBuilding human-centered AI products with Ovetta SampsonMeet Ovetta Sampson, Director of UX for AI compute enablement at Google. She shares her unique path from journalism to AI, including her work on groundbreaking projects prioritizing human-centered design principles. Discover valuable insights into making AI more accessible, the importance of responsible development, and more in this episode of People of AI. Resources: Generative AI and creative arms race → https://goo.gle/4jdALHg Lessons Learned from Mixing Data Science and Design Research Methods to Improve Customer Service → https://goo.gle/4jdALHg AI Ethics → https://goo.gle/4aoUpvX 2025-01-1757 min
Experiencing Data w/ Brian T. O’Neill (UX for AI Data Products, SAAS Analytics, Data Product Management)155 - Understanding Human Engagement Risk When Designing AI and GenAI User ExperiencesThe relationship between AI and ethics is both developing and delicate. On one hand, the GenAI advancements to date are impressive. On the other, extreme care needs to be taken as this tech continues to quickly become more commonplace in our lives. In today’s episode, Ovetta Sampson and I examine the crossroads ahead for designing AI and GenAI user experiences.
While professionals and the general public are eager to embrace new products, recent breakthroughs, etc.; we still need to have some guard rails in place. If we don’t, data can easily get mi...2024-10-2955 min
The Design Of Business | The Business of DesignS11E10: Activism in AI with Google’s Ovetta SampsonOvetta Sampson is the Director of User Experience Machine Learning at Google. In December 2023, Business Insider named Ovetta to their AI 100, a list of the 100 most influential people working in artificial intelligence. Her inclusion on that list is a refreshing addition. Ovetta approaches her work with generative AI and machine learning as an activist, with a commitment to humanity and ethics. In the final interview episode of the 11th season of DB|BD, Jessica Helfand and Ellen McGirt sit down with Ovetta to talk about why awareness of how AI is made is the first s...2024-09-1138 min
Media EvolutionQ&A – Humanity, (AI)mplifiedQ&A from the session Humanity, (AI)mplified – The AI Tools We Use to Be More Human with Laura Herman (Oxford Internet Institute,)
Ovetta Sampson (Google) and Charlotte Högberg (Lund University) 2023-09-0106 min
Media EvolutionOvetta Sampson - Design Principles for a Pluralist Automated Future"Data is the love language of machine learning, but we must remember that it is not true."We all create data. And all data is created by people. Ovetta Sampson wants us to remember this, both in order to centre humanity but also to clarify the vulnerabilities of data. We are biased, so the data we create is infused with biases as well. Whether it is by the sin of omission or the use of inequitable variables, traumatised datasets manifest in real world situations such as applying for a bank loan or decisions...2023-09-0119 min
The InterfaceBONUS: AI in Content Design with Chelsea Larsson (Expedia, Zendesk)Understanding AI in the context of content design and UX writing has been a challenge. Is it helping us? Hurting us? Something else? We held a LinkedIn Live conversation with Chelsea Larsson, Head of Experience Design and Content Design at Expedia (Partnerships) to understand AI in the context of our profession. The takeaway? Content designers are natural partners for AI models—and by embracing them, you have the opportunity to exert more influence and impact in your organizations than ever before. Listen to learn how you can start thinking about AI in your org...2023-06-0155 min
Invisible Machines podcast by UX MagazineOvetta Sampson, Director of User Experience Core ML, Google // Invisible Machines S1E9Robb and Josh welcome special guest Ovetta Sampson for a rousing discussion about the relationship between experience design and the technologies associated with artificial intelligence.2023-04-211h 08
Black Women In Artificial IntelligenceBeyond The Lab with Ovetta Sampson -Capital OneJoin Black Women In Artificial Intelligence -Beyond The Lab podcast as we speak with Ovetta Sampson Vice President - Head of Design and Machine Learning and Responsible A.I. at Capital One, discussing her journey to Artificial Intelligence. A true masterclass.2022-07-2043 min
The Logic Leap48: EmpathyEmpathy has become a very charged term in these days of integration and identity. Through mindfulness and non-violent communication, we seek ways to engage and anticipate the emotional realities of our counterparts.Surprisingly, the word empathy is relatively new. It traces its roots back to 1858 when the German philosopher Rudolf Lotze started using the concept of “empatheia.” It was the Greek expression of the German “Einfühlung” – literally to feel within. To be inside the emotion.The directionality of the term opens a very revealing challenge and shortcoming in the way we use it in modern discourse...2021-07-0324 min
Ken's Nearest NeighborsIs Design the Future of Data Science? (Ovetta Sampson) - KNN Ep.46Today I had the pleasure of interviewing Ovetta Sampson. I co-teach a grad student course called Designing Ethical AI Sysetms with Ovetta. As a Principal Design Director at Microsoft, she works with a team of talented researchers, data scientists, designers and engineers that work with large-scale customers to visualize a clear path to digital transformation that starts in the now and builds towards the future. Ovetta is an IDEO alumna as well. While working there, her sweet spot was the intersection of humanity, business and technology. Combining her M.S. in Computer Science (HCI) with her BA in Communications...2021-05-051h 25
Crack the Customer Code456: Ovetta Sampson, Empowerment Through DesignAI is everywhere, and it influences every life in one way or another, yet people rarely understand it. But Ovetta Sampson has a lot of interesting advice to give leaders who are not yet familiar enough with AI and data. If you want to learn more, you’ll have to listen to this data-driven episode of Crack the Customer Code. The insights you’ll gain afterward are more than worth the time spent listening! Learn more about your ad choices. Visit megaphone.fm/adchoices2021-04-2029 min
Tech Wrap QueenWrap Session 3: Research Real Talk with Design Leader Ovetta SampsonLISTEN. If you are a UX Researcher, Designer, AI enthusiast, heck if you just want to hear from a Powerhouse Black Woman in these UX, HCI, Design streets from the South Side Chicago, you definitely want to tune in to this Energy, Knowledge and Real Talk packed Wrap Session with Principal Creative Director Ovetta Sampson. We talk Design Research, how knowing what NOT to design is important, her career journey to the world-renowned design firm & genesis of design thinking IDEO to a Design Leader at Microsoft and the importance of supporting each other as Black Women in De...2020-10-2242 min
Recliner DesignerOvetta Sampson: From Wanting to be Queen of England When 9 to Her Role as CD at MicrosoftI was very lucky to speak with Ovetta Sampson, Principal Creative Director at Microsoft. I enjoyed our animated discussion about how she got her start wanting to be the Queen of England when she was a nine-year-old in Chicago while learning to code with her father to being a journalist/activist for 20 years and then making a dramatic transition to technology and finding herself doing design research at IDEO. Along the way, Ovetta became an expert at designing for ethical AI and amplifying the need for diversity in AI.As Principal Creative Director at Microsoft Ovetta works...2020-06-0339 min
DispatchGrab the Iron GloryThis week, we offer a blueprint for success. Here’s a preview: it isn’t easy, but anyone can make a living with work they love. It requires hard work, drive, and diligent tending to your personal time management regimen.
Our guest, Ovetta Sampson, is now successful — but it wasn’t always that way. After relocating to Chicago, she lost most of her previous clientele, only left with remnants of a journalism career in Colorado. Fast forward a few years, and she is a business owner, writing for a living, and training for Ironman Cozumel, an elite physical...2013-09-0900 min