Shows
PRSay HoustonStorytelling As Your SuperpowerWelcome Carla Sapsford Newman, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Carla shares about Storytelling As Your Superpower.Carla is a recovering journalist with a double masters in journalism and international affairs from Columbia. She specializes in multi-channel storytelling, crafting pitches around stories she would have run as an editor and producer earlier in her career. Stories with emotion, struggle and grit that reveal aspects of our community we don't often hear about. She started out as a field producer for CNN and ABC in New York before be...
2025-02-2615 min
The Big Apple by PRSA New YorkThe Origin of PR: How NYC Birthed an IndustryWe end season one of The Big Apple by PRSA NY by welcoming the iconic Richard Edelman to the show. As the CEO of Edelman, the world’s largest PR firm, Richard has redefined what it means to build trust, engage audiences, and drive social impact through strategic communications. You don’t want to miss the season finale!
2024-11-0428 min
The Big Apple by PRSA New YorkPRWeek: Uncovering the Rise of Professionals in the PR spacePR WEEK’s Steve Barrett joins host Sandra Fathi to discuss the latest industry trends, actionable advice on navigating the fast-paced NYC PR landscape, and what it takes to stand out in today’s competitive media environment. Whether you’re a seasoned pro or just starting in the field, this episode will provide the insider knowledge and inspiration you need to elevate your PR game.
2024-11-0438 min
The Big Apple by PRSA New YorkPR and the Arts: Lincoln Center, The Met, and MoreThis week’ episode explores how to handle PR for some of the most iconic companies in the arts including Lincoln Center and The Metropolitan Opera. Rebecca Kim joins Sandra Fathi to explore what goes into creating powerful PR strategies for iconic theater and music institutions. Discover the behind-the-scenes stories, challenges, and creative tactics that drive the success of these renowned cultural powerhouses.Correction: Rebecca Kim is a graduate of Boston College, not Rhode Island University and Syracuse University, as stated in the introduction.
2024-10-2836 min
The Big Apple by PRSA New YorkUnderstanding the Local News LandscapeEmmy Award-winning journalist, Phillip Klint, joins Sandra Fathi this week to discuss the importance of local journalism. As anchor and producer for NY1 news, Phillip discusses what PR professionals should know about the local NYC media landscape, as well as strategies that should be considered when pitching NYC’s most notable reporters.
2024-10-2139 min
Living Not So FabulouslyHacking personal finance with job jumping and loud budgetingOn this episode of Living Not So Fabulously, hosts and husbands David & John Auten-Schneider, bring you the story of OkCupid Director of Brand Marketing Michael Kaye who's been making waves with his career and some unexpected personal finance insights. Starting out at a salary barely high enough to cover his commute, Kaye didn’t just play by the rules—he rewrote them. Catch how Kaye boosted his income by strategically hopping like Frogger with a Master’s degree and becoming the New York City metro area's go-to adjunct professor, adding a hefty five-figure jump to his paycheck. Kaye shares, "I woun...
2024-10-1625 min
The Big Apple by PRSA New YorkPRSA New York: The Big Apple Awards and MoreWho better to join this week’s episode than current NYC chapter president Matt Rizzetta? Matt and Sandra discuss the benefits of joining PRSA and tease the upcoming Big Apple Awards. If you’re a current PR professional living in the empire state, you don’t want to miss this week’s conversation!
2024-10-1429 min
The Big Apple by PRSA New YorkNYC Museum Life: The Metropolitan Museum of Art and MoreEver dream of heading the PR of an iconic landmark such as the Metropolitan Museum of Art? For this week’s episode, that dream is a reality. Ken Waite has led the PR strategy for many legendary establishments in the Big Apple, and he discusses how to highlight special exhibits, navigate media and relations, and more with host Sandra Fathi.
2024-10-0731 min
The Big Apple by PRSA New YorkHow to Land the NYC Broadcast PitchWhether you're looking to secure coverage on major TV networks or land a spot on local radio stations, understanding what resonates with producers is key. Thankfully, this week’s episode welcomes iconic journalist Gregg Greenberg to cover the essential elements of a winning broadcast pitch, how to make your message stand out in a fast-paced media market, and tips for navigating New York's competitive PR landscape.
2024-09-3025 min
The Big Apple by PRSA New YorkSOS: Uncovering the best tools for PR professionals with Peter ShankmanPR legend and founder of Source for Sources sits with host Sandra Fathi to talk about founding SOS and how having a neurodiverse brain is a gift…especially in public relations.
2024-09-2333 min
The Big Apple by PRSA New YorkThe Museum of Public RelationsThis week’s episode welcomes Shelley Spector, the visionary founder of the Museum of Public Relations. Tune in as Shelley offers a rare glimpse into the evolution of public relations and the untold stories that shaped the industry, and discover how the museum curates the legacy of PR pioneers.
2024-09-1635 min
The Big Apple by PRSA New YorkFrom 9/11 to a Global Pandemic: Rebuilding After CrisisThe first podcast episode of The Big Apple by PRSA New York discusses the tireless PR efforts of rebuilding a city after a crisis. Cristyne Nicholas led the charge as CEO of NYC & Company, rebuilding New York’s tourism industry after the tragic events of September 11th. Our host, Sandra Fathi, will dive into the PR strategy that brought NYC back to life after that fateful day and how it remained resilient during the COVID-19 pandemic.
2024-09-0940 min
imPRessions: a pollack group productionThe Benefits of Joining PRSA with Matt Rizzetta | Season 2 Episode 10Have you ever been curious about joining a PR association? There are many national and local PR chapters for both budding and seasoned experts to join. Today's episode welcomes Matt Rizzetta, President of the New York City Public Relations of America chapter. From discussing membership benefits to uncovering how to become a board member, today's conversation explores how joining an association can propel any PR professional's career.
2024-08-2828 min
Strategic Communications, LLCWhy Central New York Needs More Professional Communicators
Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason.
When you hear the words “public relations,” what – and who – do you think of?
The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between an organization and their publics.” Since PR is about building and maintaining relationships, it’s intuitive that a proficient PR practitioner should be a “communicator” and “connector.” Still, effective PR professionals hold many other titles to help their organizations.
Read that list at the top again and cons...
2024-04-1506 min
Strategic Communications, LLCWhy Central New York Needs More Professional CommunicatorsCommunicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason.
When you hear the words “public relations,” what – and who – do you think of?
The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between an organization and their publics.” Since PR is about building and maintaining relationships, it’s intuitive that a proficient PR practitioner should be a “communicator” and “connector.” Still, effective PR professionals hold many other titles to help their organizations.
Read that list at the top again and cons...
2024-04-1506 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 48: Beyond Silos: Organizational Structures that Make SenseIn this episode, Jaime sits down with Rachel Reuben Senor, a 25-year veteran of higher education marketing now serving as the VP of Account Strategy for OHO Interactive. The conversation centers around a shared frustration: the challenges posed by silos in higher education – and offers insight into the ways marketing and communications offices can bust those silos.Takeaways include:Insight into organizational models, such as centralized, center-led, and decentralized structures, dissecting why each model may or may not work in certain contexts. Practical advice on how to determine the best organizational model for a specific institution and...
2024-03-1556 min
Pitch Live with Amy SummersDo you believe in your pitch? #PitchPro Shelley SpectorThis episode of "Pitch Live with Amy Summers" podcast features Shelley Spector, a trailblazer in public relations and the founder and director of The Museum of Public Relations. Shelley has spearheaded award-winning campaigns for renowned corporations like AT&T, Bayer, ITT Corporation, and Philips. She established her own firm, Spector & Associates, and gained recognition for her groundbreaking work, including the creation of "The Family Friendly Program," for Embassy Suites, which earned her the prestigious Gold Creativity in Public Relations Award in 1993. With more than 50 national PR awards to her credit, Shelley's remarkable career was honored in 2018 with the Philip...
2024-03-1335 min
Sh*t I Just Quit My JobSh*t What's Your Life Purpose?Patrice Tanaka is on a mission to make the planet more joyful. I met Patrice through our shared passion of empowering women and girls, and her story has always been one I’ve looked up to because it’s a masterclass in crafting a life that’s not just successful on paper, but also rich in joy and purpose.Patrice's transition from the fast-paced world of public relations to founding a consultancy dedicated to cultivating joy and purpose is a bold testament to following one's passion. Through our conversation, we explore the essence of finding joy in the mun...
2024-02-0856 min
Becoming WilkinsonBarbara Kerr: The power of saying YES can change the trajectory of your life! Barbara Kerr, APR, Fellow PRSA, is an award-winning journalist, public relations leader, and actress whose career has taken her across the United States and around the world. Journalism, communications and public relationsAn Emmy-nominated reporter as well as an anchor, producer and news director at network television affiliates in Ohio and Maryland, Barbara Kerr was named “Achiever of the Year” by the Dayton Chapter of American Women in Radio and Television. In 2019, she was inducted into the Dayton (Ohio) Area Broadcasters Hall of Fame.As a communications and media ad...
2023-12-1731 min
Health Power: The OG Health Podcast & Dog-Eared PodcastHow to Tame the Chaos with Powerful Lists for Peace & Productivity for Ultimate Self-CareSend us a textLisa is joined by Paula RIzzo,who talks with Lisa about her book, Listful Living: A List-Making Journey to a Less Stressed YouPaula Rizzo is an Emmy-award winning TV producer, bestselling author, media trainer and strategist. She trains authors and experts to perform better on camera and produce their own videos. She is the author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed and her most recent book, Listful Living: A List-Making Journey to a Less Stressed You. Paula is also a LinkedIn Learning instructor...
2023-09-1221 min
Grounded Through ChangeHow I went from being a Jazz Singer to being a PR, HR and DEI Lead - Judith Harrison, Chief Diversity, Equity & Inclusion Officer at Weber ShandwickJudith Harrison, Chief Diversity, Equity & Inclusion Officer at Weber Shandwick shares her fascinating experience of transitioning from a jazz and pop singer to a career in public relations, HR and Recruiting, and eventually Diversity, Equity, and Inclusion. Join us as we dive deeper into methods of promoting diversity and inclusion in the workplace through educational programs and mentorship/sponsorship programs, and inclusive communications.
Key takeaways:
How making a career transition requires understanding what is meaningful to oneself and the legacy one wants to leave.
How organizations can unlock new opportunities by committing to...
2023-05-1029 min
The PR WeekThe PR Week: 1.19.2023 - Michelle Egan, AlyeskaThe latest guest on The PR Week is none other than the 2023 chair of PRSA and chief communications officer at Alyeska, Michelle Egan. She talks about living and working in Alaska, and the direction she has planned for the industry body for 2023. Plus, she discusses the biggest marketing and communications news of the week, including: -The World Economic Forum in Davos and the Edelman Trust Barometer 2023; -Donna Imperato’s retirement from BCW; -Jim O’Leary’s transition from Edelman to Weber Shandwick; -Dave Samson replacing O’Leary at Edelman; -Ketchum’...
2023-01-1930 min
The PR Podcast111. John McCartney, CEO of Jmac PRJohn McCartney is Founder and Agency principal at Jmac PR where he and his team work with leading brands providing effective PR and marketing communications to achieve business-building objectives. In the last 20 years he has led traditional PR and social media campaigns for technology, advertising, marketing, and media brands and guiding clients to creating sustainable awareness, visibility, and thought leadership, with integrity, enthusiasm, and professionalism. He is an active member of PRSA and enjoys coaching and mentoring startup founders on best practices in PR.
The PR Podcast is your view inside the public relations business. We talk...
2023-01-0934 minThe PR Podcast108. Aaron Kwittken, founder and CEO of PRophet, and How AI can help PRAaron Kwittken is founder and CEO of PRophet, the first-ever AI-driven platform, built by and for PR professionals. He is also President of the New York Chapter of the Public Relations Society of America (PRSA-NY) and founder and chairman of KWT Global, a highly acclaimed PR and brand strategy firm with offices in New York, London and LA. He’s written for Forbes and The Drum and is the creator and host of the popular Brand on Purpose podcast that features companies that do well by doing good.
The PR Podcast is your view inside the public re...
2022-12-1928 min
Dr. Finance Live PodcastDr. Finance Live Podcast Episode 90 - Stacey Ross Cohen Interview - Leading PR / Branding ExpertDr. Finance Live Podcast Episode 90 - Stacey Ross Cohen Interview - Leading PR / Branding ExpertThis is Episode 89 of the Dr. Finance® Live Podcast hosted by Dr. Anthony M. Criniti IV (aka “Dr. Finance®”). Dr. Criniti interviewed Stacey Ross Cohen, leading public relations (PR) & branding expert, CEO and founder of Co-Communications, entrepreneur, speaker, and author. An award-winning brand professional who earned her stripes on Madison Avenue and at major television networks before launching her own agency, Stacey Ross Cohen is CEO and founder of Co-Communications, a PR, marketing, and design agency with offices in New...
2022-12-071h 37
40 Plus: Gay Men. Gay Talk.Give a shot to the heart in your online dating - Michael KayeDating. It's either fun or the bane of your existence. Whatever happened to the good old days of waving a magic wand and meeting Prince Charming. LMAO. Yeah, keep dreaming men. It's time to do the work and make those relationships happen.
What better way to celebrate the 200th episode of 40 Plus: Gay Men, Gay Talk than to have a candid conversation about Cupid's Arrow with Michael Kay, Head of Global Communications at OKCupid, where love and dating are their hearts desire.
Take a listen as we explore what really can make your dating life lead you to the man...
2022-11-2544 min
Vegas CircleHow To Build a Successful Advertising Agency | Brain Trust | How To Build a BusinessSend us a textPaki & Chris invite President & Co-Founder of BRAINTRUST Agency @braintrustbuzz (KURT OUCHIDA) and Director of Brand Strategy (TROY GALLO) @officciallytroygallo to join the CIRCLE for Episode 101.📺Click the LINK in BIO to watch the full Episode at TheVegasCircle.comAlso avail on all podcast audio outlets and YouTube.BRAINTRUST Agency is an advertising agency that has evolved. “We’re about passion. Passion for life, for culture, and for the brands we represent.” The company was started by Managing Partners & Co-Founders Kurt Ouchida and Michael Coldwell with offices now in New Yo...
2022-10-2146 min
Smart Talk SeriesThe Power of Hispanic Marketing with Yvonne “Bonnie” GarciaWhen you leverage your heritage in your marketing strategy, you create new opportunities to cultivate meaningful connections with your consumers. Melissa sits down with Yvonne “Bonnie” Garcia, Founder and CEO of MarketVision to talk about her groundbreaking career in Hispanic marketing. About Yvonne: Yvonne “Bonnie” Garcia founded MarketVision in 1998 after 22 years in corporate marketing because she saw a void in shopper, promotional, and grassroots marketing that would engage multicultural consumers. Since then, she has expanded the business from “three Latinas and a telephone” into a multi-million-dollar Culture. Inspired. Marketing® firm that uncovers cultural insights through research to ma...
2022-09-1326 min
Smart Talk SeriesThe Power of Hispanic Marketing with Yvonne “Bonnie” GarciaWhen you leverage your heritage in your marketing strategy, you create new opportunities to cultivate meaningful connections with your consumers. Melissa sits down with Yvonne “Bonnie” Garcia, Founder and CEO of MarketVision to talk about her groundbreaking career in Hispanic marketing.About Yvonne:Yvonne “Bonnie” Garcia founded MarketVision in 1998 after 22 years in corporate marketing because she saw a void in shopper, promotional, and grassroots marketing that would engage multicultural consumers. Since then, she has expanded the business from “three Latinas and a telephone” into a multi-million-dollar Culture. Inspired. Marketing® firm that uncovers cultural insights through research to make meani...
2022-09-1326 min
The SydcastMarcela Gomez: The Art of Multi-Cultural LifeEpisode Summary“Knowing the history of my family, knowing what my grandparents decided to do, changed my life.” On this episode of The Sydcast, a story of Hispanic culture in America and how Marcela Gómez connected the dots in a way that others seldom did. Her journey, from Bogota, Colombia to Miami, Atlanta, Nashville, and New York City.Sydney Finkelstein Syd Finkelstein is the Steven Roth Professor of Management at the Tuck School of Business at Dartmouth College. He holds a Master’s degree from the London School of Economics and a Ph.D. from...
2022-08-291h 09
PR Masters SeriesPR Masters Series Podcast, Episode #63 – Barbara Way Hunter, Founder of Hunter Public RelationsAbout the Podcast
The Stevens Group has been presenting the PR Masters Series Podcast for two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Barbara Way Hunter, Founder of Hunter Public Relations.
About Our Guest
Barbara Way Hunter was founder of Hunter Public Relations, a New York firm, from March 1989 to December 2000. She is now retired, but the firm c...
2022-05-1837 min
Women to Watch Media® with Sue RoccoLiz Kaplow, Kaplow CommunicationsLiz Kaplow, Founder & CEO of Kaplow Communications, shared the story behind her title with us on Sunday, April 10th, 2022.Liz is a visionary entrepreneur who has reinvented the practice of public relations for today’s social/digital world.Liz founded Kaplow Communications on the belief that brands can make meaningful connections with consumers through storytelling, an insight ahead of its time. Two-plus decades later, she pioneered the use of emerging technology to revolutionize the practice and better serve clients.A respected advisor to business leaders around the globe, Liz also has been a men...
2022-04-1142 min
PR ProfilesJustin Goldstein, Founder and President of Press Record Communications | PR ProfilesWe’re in the double digits! Justin Goldstein, one of the winners of the PRSA-New York’s 2019 “Exceptionals Under 35” and founder of Press Record Communications joined us for Episode 10 of PR Profiles. In this episode, Justin shares the five common mistakes comms pros make and his five easy solutions that can help tighten up client-facing and outbound comms.
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Head over to https://www.agilitypr.com/prprofiles/ for the full show notes
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Follow Agility PR Solutions on Twitter: https://twitter.com/AgilityPRS
Connect with Justin: https://www.linkedin.com/in/g...
2022-04-0713 min
Find My Next Office with Corina Irvin003 // Bilal Kaiser - Founder & Principal of Agency Guacamole // Lease vs Rent Commencement DatesCorina interviews Bilal Kaiser, Founder & Principal of Agency Guacamole, about his career path from brand-side in marketing, PR, and social media to founding his own agency. They chat about his new office in Los Angeles and how Corina helped him secure the amazing space. Corina also shares a lesson in Leave vs Rent Commencement Dates.Get to know BilalAgency Guacamole: https://www.agencyguacamole.com/meet-bilal-kaiserPRSA-LA: https://prsala.org/about-prsa-la/board-of-directors/bilal-kaiser/Connect with BilalLinkedIn: https://www.linkedin.com/in/bilalkaiser/Instagram: https://www.instagram.com/bilalkaiser +...
2022-03-2817 minThe PR WeekThe PR Week: 2.24.2022 - Garrett Marquis, BNY MellonPodcast topics:- Marquis runs down his history with BNY Mellon and the intricacies of his role as global head of external comms, the future of hybrid work as the latest COVID variant recedes, how students and new graduates experience the job hunt differently now and more.- The communications components of the Russia-Ukraine conflict; how the Biden White House is communicating information to important stakeholders — both domestic and foreign — how Russian president Vladimir Putin is trying to control the narrative and more;- The details of WPP’s acquisition of influencer marketing firm V...
2022-02-2427 min
Oh Sh*t, What Now?!S1E4: Meredith LeJeune, doula, yoga instructor, PR firm ownerCatch the great conversation we had with doula, yoga instructor, PR-agency owner and mom, Meredith LeJeune! We still don't know how she has time for all of this but listen in to hear how she has figured it out.Meredith LeJeune is an award-winning public relations professional who has developed and executed high-impact media relations campaigns. A 16-year industry veteran, LeJeune has served on the board of directors of journalism and public relations organizations for more than a decade. Recognized as one of PRSA New York’s 2017 Top 15 Professionals Under 35, LeJeune is founder of Thought Bubble Communications, the...
2021-11-2134 min
The BeaconThe Importance of Organizational Purpose in Impactful NonprofitsIn this edition of The Beacon Podcast, Margaret Gardner speaks with Patrice Tanaka, co-founder of Joyful Planet, a consultancy that helps people discover and live their life’s purpose and unleash their greatest success, fulfillment and joy.
Patrice discusses life and organizational purpose and how they can work together to create successful nonprofits and nonprofit leaders. Patrice answers questions including:
• What is “life purpose” and “organizational purpose,” and what is the difference between them?
• Why is it especially relevant for nonprofits to an organizational purpose?
• How should nonprofits communicate their organizational purpose with their donors?
About our guest
Patrice Tanaka is co-founder of J...
2021-10-2216 min
Pitchin' and Sippin' with Lexie SmithProduct Placement & Pitching with PR Pro Brandi Sims of Brandinc PRBrandi Sims is the Founder & CEO of Brandinc PR. For the past 13 years, Brandi has gained extensive knowledge in handling public relations and strategic communications for a diverse range of clients from public figures, to nonprofit organizations, to government sectors, to celebrities, sport figures, beauty and skincare companies, and much more. She has landed her clients coverage in outlets ranging from ESPN to FOX News, Forbes, New York Magazine, Cosmopolitan and many others.Brandi has her Bachelor of Arts in Communications from Cameron University, her MBA in PR from Liberty University, and is currently a Doctoral Candidate...
2021-10-2043 min
Copper State of Mind: public relations, media, and marketing in ArizonaHow Professional Communicators Can Help Executives with Conversations about Diversity & Inclusion, Disinformation, and CivilityIn this episode, Abbie and Adrian talk with Michelle Olson, APR, chair of the Public Relations Society of America, the nation's leading professional organization serving the communications community. With nearly 30,000 members, PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career. Michelle began her tenure as national chair of PRSA in January 2021, having previously served on the national board of directors and as a leader at the chapter and regional levels. As chair, Michelle...
2021-10-1246 min
Smart Talk SeriesSocially Responsible HR Practices with Christina StokesThe pandemic left a lasting impact on countless industries. As hybrid work models solidify and job listings start to multiply, the HR industry is settling into its new mode of operations. This week, Melissa is joined by Christina Stokes, the Senior Vice President, Director of Talent Acquisition at RUBENSTEIN. About Christina: Christina Stokes is the Senior Vice President, Director of Talent Acquisition at RUBENSTEIN, a New York City based strategic communications and reputation management firm with a roster of 400 clients representing leaders and groundbreakers across industries. Christina is a member of the Public Relations Society of America...
2021-09-2829 minSmart Talk SeriesSocially Responsible HR Practices with Christina StokesThe pandemic left a lasting impact on countless industries. As hybrid work models solidify and job listings start to multiply, the HR industry is settling into its new mode of operations. This week, Melissa is joined by Christina Stokes, the Senior Vice President, Director of Talent Acquisition at RUBENSTEIN.About Christina:Christina Stokes is the Senior Vice President, Director of Talent Acquisition at RUBENSTEIN, a New York City based strategic communications and reputation management firm with a roster of 400 clients representing leaders and groundbreakers across industries. Christina is a member of the Public Relations Society of...
2021-09-2829 minThe PR WeekThe PR Week: 9.24.2021: Aerial Ellis, PRSA FoundationPodcast topics:0:54 - Ellis talks about her work at foundation with Prosek Partners, how to attract students and retain them, diversifying the PR industry and more. 27:22 - Omnicom Group has won Mercedes-Benz’s global agency consolidation, edging out incumbent Publicis Groupe.29:51 - Weber Shandwick has launched a media security center in partnership with threat-intelligence company Blackbird.AI to advise clients on potential information risks. 33:57 - Robinhood has hired Okcoin’s Will McCormick as crypto communications lead as the financial services company plans to launch a cryptocurrency wallet offering later this year.35...
2021-09-2437 minPR Masters SeriesPR Masters Series Podcast, Episode #53 – Lynn AppelbaumAbout the Podcast
The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Lynn Appelbaum.
Lynn is one of the great PR educators of our times. As head of the City College of New York Ad/PR program, which she largely built as its head for more than twenty years, she has spawned a...
2021-09-0850 minThe PR WeekThe PR Week: 9.2.2021: Barry Baum, Milwaukee BucksPodcast topics:1:51- Baum talks about the Milwaukee Bucks’ championship and how the Bucks’ communications team handled media coverage and access, Baum’s own career path in sports communications, growing a global sports brand and more. 20:20 - PR pioneer David Finn turned 100 on Monday, August 30. Friends, families and colleagues shared memories of Finn’s storied career with PRWeek to recognize the living legend’s impact on the PR industry. 23:43 - Some notable companies are giving staff this week off for mental health and wellbeing leading up to Labor Day; Also, Edelman, Google delay office retur...
2021-09-0243 minPR Masters SeriesPR Masters Series Podcast, Episode #52 – Doug Simon, CEO, D S Simon MediaAbout the Podcast
The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Doug Simon, CEO of D S Simon Media.
About Our Guest
Doug Simon is the CEO of award-winning firm D S Simon Media. His firm helps clients get their stories on television, through satellite media tours and by producing and distributi...
2021-08-0642 min
The Bulletproof MarketerReputation Management with Paul CohenOur special guest for this week is Paul Cohen, a PR wunderkind with more than two decades of experience in reputation management, media relations, brand development and crisis communications.
Paul was named in PRWeek’s “40 Under 40” list and has been a key member of teams that have all major industry awards, including Silver Anvil, PRWeek (US and Asia-Pacific), CIPRA Gold Sabre, Cannes Lions finalist, and PRSA New York Big Apple. He serves on the advisory board for the International Center for Journalists and served as a Director of the Council of Public Relations Firms of Hong Kong. He earned a BA with...
2021-06-2235 min
PRSA SV #FridayForum PodcastHow We Got Here: Communications in the Public SectorModerated by David Vossbrink, Communications Counsel, retired Communications Director, City of San JosePublic information officers work at the intersection of communications and public policy, representing a broad range of challenging and rewarding PR career opportunities. The pandemic tested us all, but especially those responsible for getting clear, accurate and timely information out to large populations. PRSA-SV Board Member David Vossbrink moderates this panel of public sector communicators to discuss what influenced their careers and how they’ve all successfully engaged with diverse communities. About the Panel: Linh Ho...
2021-06-051h 01PR Masters Series(SPECIAL) PR Masters Series Podcast, Episode #49 – Art Stevens, Interviewed by Shelley SpectorAbout the Podcast
The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.
Today’s special guest is Art Stevens, Managing Partner of The Stevens Group. With today's episode, our "host" is our guest. Join Art as he's interviewed by Shelley Spector, Co-Founder of The Museum of Public Relations & President, Spector & Associates.
About Our Special Guest
ART STEVENS is ...
2021-05-2430 min
PRSA SV #FridayForum PodcastTurbocharge Your Success with Peter ShankmanPeter Shankman is THE top keynote speaker in marketing, brand building, social media and customer service. He’s keynoted events for corporations ranging from startups to Fortune 100s in over 25 countries around the world. And you’ve got him for an hour at our FREE #FridayForum!About Peter ShankmanThe New York Times called Peter Shankman “a rockstar who knows everything about social media and then some.” He’s a five-time best-selling author, entrepreneur and corporate keynote speaker with a focus on customer service and the new emerging customer economy. Peter is...
2021-05-1557 min
I Love KelownaFlirting With Disaster - Traveling with Angie OrthAngie Orth is an award-winning content creator currently working on her first book, a travel memoir possibly titled, Flirting with Disaster. Angie’s adventures have landed her on the Today Show, the New York Post, Cosmopolitan, AFAR and Glamour. She’s a sought-after speaker, presenting wild stories of travel misadventures at the New York Times Travel Show, TBEX, PRSA and the Women in Travel Summit.Angie received her Bachelor of Science in public relations, French and Spanish from the University of Florida. She was a finalist for Season 6 of The Apprentice (but didn't make the last...
2021-05-0846 min
Full-Time Black Woman73: Mentee to Mentor (Guest: Steph)Today the hosts of Full-time Black Woman podcast are joined by Steph to discuss what a mentee/mentor relationship is, what it isn’t and how beneficial it can be to all those involved. So whether you have a mentor or you’re still trying to find one, there are plenty of gems dropped for all in this episode. Steph is a communications professional with over 15 years of experience in print and digital media, publications, marketing, and event management in the nonprofit sector.She has worked in communications and events offic...
2021-04-2557 min
Passionate Pioneers with Mike BiselliChampioning Health Innovation with Gil BasheThis episode’s Community Champion Sponsor is Adaptrack. To learn how Adaptrack is helping healthcare avoid malpractice, burnout & administrative risks: CLICK HERE---Named as one of the top Top 50 Health Influencers by PR Week and Fast Company’s “50 People to Watch in the New World of Work,” our next guest is a globally recognized healthcare innovation leader that inspires so many others to create impactful solutions that can bring positive change to the healthcare industry!Gil Bashe, Managing Partner of Global Health for Finn Partners, joins us to discuss his journey from the batt...
2021-04-1947 min
The Progressive Agency PodcastCrisis Management Strategies for Agency Owners, with Diane MulliganCrisis management strategies and tools are critical to the survival of your agency. Learn what you can do to prepare for any scenario with M&C’s Diane Mulligan. Hear insights about: Diane’s journey in the communications industry Why Diane Chose to niche her business in the CBD industry The top crisis management strategies agency owners should follow Why it is so important to plan for crisis scenarios What Diane’s Brand Protection Tool is, and how it works Understanding normalcy bias in the context of crisis management The most important financial lessons Diane has learned as an agency...
2021-03-3121 minPR Masters SeriesPR Masters Series Podcast, Episode #47 – Aaron KwittkenAbout the Podcast
The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Aaron Kwittken, Founder and CEO of PRophet.
About Our Guest
Aaron Kwittken is founder and CEO of PRophet, an AI-driven PR SaaS platform backed by MDC Ventures. He is also founder and chairman of KWT Global, a highly acclaimed PR and bran...
2021-03-2943 minPR Masters SeriesPR Masters Series Podcast, Episode #43 – Christine M. Barney, APRAbout the Podcast
The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Christine M. Barney, APR, CEO & Managing Partner, rbb Communications.
About Our Guest
Christine M. Barney, APR
CEO & Managing Partner
rbb Communications
Christine M. Barney is CEO and managing partner of rbb Communications. rbb is a triple threat repeatedly recognized as champions...
2021-03-0344 min
Miami VOICEDarren interviews Nikisha Williams COO of the Opa- locka Community Development CorporationNikisha Williams, a Miami-native, currently serves as Chief Operating Officer of the Opa- locka Community Development Corporation, a non-profit organization that’s been leading the transformation of Opa-locka and surrounding north Miami-Dade communities through education, health, employment, art, economic development and affordable housing for more than 35 years.
She is responsible for leading the operations of the organization, including human resources, marketing, fund development, as it expands its placemaking, workforce development, health and arts/culture initiatives in the community.
Nikisha’s career spans the public relations and marketing industry, where she most recently served as Director of Employee Communications and Change at C...
2021-02-2024 minThe PR WeekThe PR Week: 1.15.2021: Julie Miller, AncestryThey also discussed the 2021 Edelman Trust Barometer, Pumpkin Pet Insurance’s “indoguration” event, Pfizer’s vaccine confidence campaign, the PRSA naming Linda Thomas Brooks as CEO and more.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSIC
2021-01-1532 min
On Top of PR with Jason MuddBreaking into the PR industry as a recent graduate with Colin WylieSend us a textOur episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union. Colin also serves on the board of directors for PRSA Northeast Wisconsin.Five things you’ll learn from this episode: How to transition from being a PR student to a PR professional Understanding the PR industry as a recent graduateThe importance of relationships, networks, and professional associations when navigating the first years in your PR career How to use your student experience to give you an advantage after gradu...
2020-12-2925 min
Freeman Means Business' Wonder Women in Business PodcastWonder Woman in Business, Patrice TanakaPatrice Tanaka is a best-selling author, public speaker on business and life purpose, serial entrepreneur and co-founder of three award-winning, PR & Marketing agencies and the consultancy, Joyful Planet, focused on helping individuals and organizations discover and actively live their purpose to unleash greater success, fulfillment and joy in their personal lives, workplaces and communities. Life and organizational purpose are the subjects of Patrice’s best-selling books, Beat the Curve and Performance360. Patrice has been honored by PRWeek (Hall of Fame inductee), PRSA Foundation (Paladin Award), PRSA (Paul M. Lund Award for Public Service), New York Women in Communications (Matrix Aw...
2020-11-1328 min
Grow Your Law FirmDealing with Public Relations Scenarios, with Janet FalkJanet Falk is a communications professional with over 30 years of experience in-house and at public relations agencies. Janet advises attorneys at small law firms on Media Relations and Marketing Communications so they can: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel, and achieve business goals. For example, a press release announced a lawsuit had been filed one morning; that afternoon, a news story appeared in an online industry publication. Less than four hours later...
2020-09-0429 minPR Masters SeriesPR Masters Series Podcast, Episode #33 – Ron CulpOverview
The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR,digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Ron Culp, PRAD Professional in Residence, Instructor and Professional Director, Graduate Professional Program Director - Public Relations and Advertising at DePaul.
About Our Guest
Prior to joining DePaul and becoming an independent public relations consultant, Ron Culp held senior public relations positions...
2020-08-1748 minPR Masters SeriesPR Masters Series Podcast, Episode #30 – Jeff WintonOverview
The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR,digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Jeff Winton, Founder and Chief Executive Officer, Jeff Winton Associates.
About Our Guest
Jeff Winton established Jeff Winton Associates, a full-service communications agency, in February 2020 after a four-decade communications and corporate affairs career with leading corporations and respected public relations and advertisin...
2020-07-1952 min
The Chats with Chip PodcastImproving PR writing in an agency environment (featuring Don Bates)Writing lies at the heart of any public relations campaign. It takes real skill to effectively deliver the right messages in a compelling form.
In this episode, Don Bates demystifies the key elements of the writing process and offers practical tips on how agencies can get the most out of their available talent. Don is particularly generous in sharing a variety of useful resources, including an in-depth presentation he usually only shares in his paid workshops.
Resources
Get Published: 100% Guaranteed to Make You a Better Writer (Capitol Communicator)
4 clarity killers that PR pros should...
2020-04-1429 minPR Masters SeriesPR Masters Series Podcast, Episode #22 – Ken MakovskyOverview
The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s guest is Kenneth D. Makovsky, President, Makovsky.
About Our Guest
Kenneth D. Makovsky
President
Makovsky
Kenneth D. Makovsky is President of Makovsky (www.makovsky.com), one of the leading global independent integrated communi...
2020-03-0540 min
Chasing the Sun: Your Chief Wellness Podcast with Mark Mohammadpour10. Have I introduced you to Tracey Lam and Erin Merz, PR Heroes (Part Two)?It’s so great to talk to Erin Merz, APR, and Tracey Lam, APR. This is the second of a two-part series.
We talk about:
Our respective pets and the role they play in keeping us sane!
Challenges and tips for making career shifts.
The impact of managers in our career.
The impact of PRSA.
Erin and Tracey’s role in advancing diversity and inclusion.
Their exercise of choice.
Enjoy!
About Tracey Lam, APR: Tracey is an award-winning communications professional with more than 20 years of experience. She currently works as a communications specialist at OHSU, specifically supporting the Center for Diver...
2019-12-0527 minChasing the Sun: Your Chief Wellness Podcast with Mark Mohammadpour9. Have I introduced you to Tracey Lam and Erin Merz, PR Heroes (Part One)?It was SO great to talk to Erin Merz, APR, and Tracey Lam, APR recently. This is a two-part series. Part one is live now, and part two on December 5.
We talk about:
Our respective pets and the role they play in keeping us sane!
Challenges and tips for making career shifts.
The impact of managers in our career
The impact of PRSA.
Erin and Tracey’s role in advancing diversity and inclusion
Their exercise of choice.
Enjoy!
About Tracey Lam, APR:
Tracey is an award-winning communications professional with more than 20 ye...
2019-11-2729 minPR Masters SeriesPR Masters Series Podcast, Episode #15 – Shelley SpectorOverview
The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals. This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.
About Our Guest
Shelley Spector, Co-Founder of The Museum of Public Relations & President, Spector & Associates
Named as one of the “most innovative” professionals in the field, Spector has produced award-winning campaigns for some of t...
2019-10-0938 min
Pints & Pizza With ProfessorsEp4, S1: Got the Group Work Blues? How to Collaborate With Others Without Going Crazy.Whether you’re in college, with an agency, or are a consultant, you’ve collaborated with others in the field. Sometimes group work ends up bringing success to a client; other times, it may end up being a huge failure due to the inability of individuals to come together. How can we make sure there are more successes than failures? Megan and Jason welcome award-winning author, strategist, and entrepreneur, Deirdre Breakenridge, to the show.
In this episode you’ll hear:
- Megan and Jason share their own experiences with group projects.
- Their good and not-so-good collaborations.
- Ways we can re...
2019-09-2600 min
Circle of FellowsCircle of Fellows #49: Ensuring Your Organization is Change ReadyWith dramatic, unpredictable change as a constant in business and technology, how can communication professionals help build resilient organizations and increase the resilience of employees in enterprise transformations?
On episode 49 of Circle of Fellows, four IABC Fellows discussed the role of communication in facilitating change, including…
How to incorporate storytelling to help people make sense of change
How to engage employees in the change process
The role of listening in preparing for change
How a connection to the marketplace will help employees anticipate change
About the Panel
Mark Schumann is...
2019-09-2059 min
Pilgrim on the 405Cav. Sinan Kanatsiz, CIMChief Executive Officer, KCOMM – www.kcomm.comChairman and Founder, the Internet Marketing Association (IMA) – www.imanetwork.orgFounder, International Executive Council (IEC) – www.iecnetwork.orgFounder, Chapman50 – www.chapman50.orgFounding Board Member, Pretend City Children’s Museum – www.pretendcity.orgMember of the Board of Governors, Chapman University – www.chapman.eduYMCA National Outreach Chairman, Youth, and Government – www.calymca.orgMember of the Board of Directors, Seneca Youth Foster Care – www.senecafoa.orgMember of the Board of Directors, Literacy Project – www.literacyprojectfoundation.orgCavaliere “Cav” Member of the Royal House of Savoy – www...
2019-08-1643 min
WVU Marketing Communications TodayPublic relations, with journalists, supports the First AmendmentToday’s guest on WVU Marketing Communications Today is Frank Marra. He and host, Matthew Cummings will be discussing the current state of the public relations field and the biggest challenges practitioners are facing, including ethics, legal issues, and crisis management. After the break, they will dive deeper into diversity in public relations, as well as how practitioners are now receiving the strategy and business expertise they need to be successful in the changing industry.About Matthew's guest:Frank Marra is a professor and practitioner in Rochester, New York. He teaches IMC 631, Crisis Communication.Marra worked and st...
2019-05-2923 min
The Dr. Will Show PodcastMegan Harris @meg_a_nomics: AI and Machine LearningOn this episode, I Zoom in Megan Harris and we chat about AI, machine learning and its impact on public education. Megan Harris is Managing Director of SYZYGY North America, a digital marketing agency partially owned by global communications powerhouse WPP. SYZYGY serves as global digital agency of record for brands such as Avis, Budget, and KEEN Footwear and provides creative, technology, and media services to many other brands. Previously, Megan lived and worked in London, where she headed media for Razorfish in the EMEA region and sat on its Board of Europe. She won numerous awards for her...
2018-04-0331 min
Lubetkin on Communications PodcastMeet the Media, a PRSA NJ panel, on the Lubetkin on Communications PodcastOn this episode of the Lubetkin on Communications podcast, we present this year’s “Meet the Media” panel, sponsored by the New Jersey Chapter of the Public Relations Society of America. The panel was held March 30, 2017 at Montclair State University, Montclair, NJ.
The panelists were:
Karin Price Mueller, writes the Bamboozled consumer affairs column and a money column for The Star-Ledger/NJ.com; and is Founder of consumer finance website NJMoneyHelp.com. She lives in N.J. with her husband – Star-Ledger reporter Mark Mueller – their three kids and an English Mastiff, Mojo. Whatever they don’t eat goes into he...
2017-04-1954 min
The Lubetkin Media CompaniesLubetkin on Communications 04/19/2017: PRSA New Jersey "Meet the Media Panel"On this episode of the Lubetkin on Communications podcast, we present this year's "Meet the Media" panel, sponsored by the New Jersey Chapter of the Public Relations Society of America. The panel was held March 30, 2017 at Montclair State University, Montclair, NJ. The panelists were: Karin Price Mueller, writes the Bamboozled consumer affairs column and a money column for The Star-Ledger/NJ.com; and is Founder of consumer finance website NJMoneyHelp.com. She lives in N.J. with her husband – Star-Ledger reporter Mark Mueller – their three kids and an English Mastiff, Mojo. Whatever they don't eat goes into her retirem...
2017-04-1954 min
Inside PRInside PR 438: The media world is spiky, not flatMartin here. And we’re all back.
We start this week with three #IPRMustKnows:
Gini talks about Facebook’s new mobile app, Moments, that searches your camera roll, groups photos together and asks if you want to send them privately to the people in the shots. You can also create Moments for events, vacations, etc. (Of course, it’s not yet available in Canada :( .)
Joe discusses Facebook’s Media Central studio in NYC that coaches celebrities on how to use the platform and live video. He says good enough video isn’t good enough anymore...
2016-04-1021 min
The PRovoke Media PodcastPR industry diversity: What are the obstacles?The PR industry, particularly in Western markets, remains challenged on the diversity front. In the latest Echo Chamber podcast, Arun Sudhaman talks to Lynn Appelbaum, director of the advertising and PR program at City College New York which, in conjunction with the PRSA, has released a fascinating new study on why minorities still find it difficult to advance within the PR profession.
Appelbaum is encouraged by the progress the industry has made when it comes to recruitment, but notes that there are still major challenges in terms of retention and cultural understanding, particularly when it comes to the...
2015-12-0431 min
It's All About the QuestionsPublishing and Author101 - What You Need to Know If you Want to Succeed - Rick FrishmanThe business of being an author matters almost even more than the books do. Once you have a book or an idea for a book, what do you need to do to get it published? I was fortunate and made connections to to the right people to get my book, What Would a Wise Woman Do? Questions to Ask Along the Way published. I learned from some of the best on how to keep my book selling and ranking and winning awards. But what if you don't know those people?
Well now you do. My guest. mentor, pu...
2015-09-2344 min
Marketing Masters: Innovate, Captivate, Convert! Archives - WebTalkRadio.netMarketing Masters: Innovate, Captivate, Convert! – Become a Rock Star with the Media and get FREE publicityGUEST: Rick Frishman
We’re always looking for guest to help our listeners find themselves. Want to be a guest on Marketing Masters? Contact TEAM PHEIFF to receive a guest application.
Welcome to #Marketing Masters radio hosted by @ConniePheiff the #queenoftheask. Each week Connie Pheiff connects you with the best of the best thought leaders from around the globe sharing marketing strategies and best practices so you too can grow your market.
Stick around and remember to hit the button to subscribe on iTunes because you don’t want to miss any of the...
2015-02-0633 min
Eric SchwartzmanOptimize Your Content Marketing with Lee OddenThis audio podcast is a presentation delivered by Top Rank Marketing CEO Lee Odden (@LeeOdden) on Friday June 28th at the PRSA Digital Impact Conference in New York.
The session was titled: Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR
In today’s fast moving search and social Web, content marketing flows in every direction throughout diverse platforms, formats and devices.
Now more than ever, creating content that influences growth in media and new business requires an integrated approach.
During this session, you’ll learn the Attract, Engage and Convert model, which can help organizations optimize the p...
2013-07-1540 minLubetkin on Communications PodcastPanel of journalists describes effect of social media on newsgathering at joint JSPRAA/PRSA-NJ eventIn the 50th episode of the Lubetkin on Communications podcast, we present a panel program, “Beyond Likes, Tweets & Check-Ins: What it Takes to Make REAL News.”
Panelists posed after the program are (from left): Moderator Greg Weber of Garden State Press Clipping Service; Sally Pakutka, manager of news aggregation, Asbury Park Press; Gina Columbus, Asbury Park Press staff writer; Allison Gibson, assistant news director, News 12 New Jersey; Brian Thompson, New Jersey Correspondent for NBC4 New York, and Christopher Sheldon, Long Branch-Eatontown editor, Patch.com
The podcast was recorded at an April 17, 2013 meeting sponsored join...
2013-04-181h 25
The Lubetkin Media CompaniesPanel of journalists describes effect of social media on newsgathering at joint JSPRAA/PRSA-NJ eventIn the 50th episode of the Lubetkin on Communications podcast, we present a panel program, "Beyond Likes, Tweets & Check-Ins: What it Takes to Make REAL News." Panelists posed after the program are (from left): Moderator Greg Weber of Garden State Press Clipping Service; Sally Pakutka, manager of news aggregation, Asbury Park Press; Gina Columbus, Asbury Park Press staff writer; Allison Gibson, assistant news director, News 12 New Jersey; Brian Thompson, New Jersey Correspondent for NBC4 New York, and Christopher Sheldon, Long Branch-Eatontown editor, Patch.com The podcast was recorded at an April 17, 2013 meeting sponsored jointly by the Jersey...
2013-04-181h 25
The Philippe Matthews ShowGeorge McQuade III - The Social Media KingGeorge McQuade, GM/Vice President, MAYO Communications, is a national award-winning entertainment, government, corporate communications and multimedia expert. As vice president of new business and media relations, Mc Quade and his staff earned “Best Media Placement-Print,” “Best Public Affairs Campaign,” and “Education Campaigns,” “Best Corp. Communications,” from the Public Relations Society of America, PRSA, where he served as a board member for four years. Since January 2000, McQuade has been a national writer on behind the scenes of media trends, writing insider reports on entertainment publicity, media relations, public relations and agencies in the U.S. Mc Quade is the past president and ac...
2012-06-0100 min
Write Now RadioWrite Now with Rick Frishman!2pm ET / 1pm CT / 12pm MT / 11am PT Viki Winterton and Donna Amos interviews Rick Frishman Rick Frishman, Founder of Planned Television Arts, has been one of the leading book publicists in America for over 30 years. Rick has worked with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books. He's worked with best-selling authors including Bill Moyers, Stephen King, Caroline Kennedy, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and many more...
2012-04-2654 minEric SchwartzmanHOW TO: Master Social Media Engagement with Chris BroganHow to master social media engagement is a question asked widely by businesses and consumers.
Does your corporation or business know how market on Facebook or how to tweet and how to retweet compelling shares?
Are you writing the best Facebook wall posts?
Do you know how to use Twitter for business?
Do you find yourself asking the question why use new tools when you’re still getting the hang of Facebook and Twitter? And how on earth do you please managers and clients who want to control the message and earn the trust of the online community at the same...
2011-08-0128 minOn the Record...OnlinePublic Relations Society of America CEO and Chair-Elect Rosanna Fiske
Meet the new Public Relations Society of America CEO & Chair-Elect Rosanna Fiske, who joins guest host Sandra Burrowes to discuss how the Public Relations Society of America (PRSA) will support PR professionals in 2011.
Throughout the year, the Public Relations Society of America’s strategic communications planning team canvassed senior-level public relations firm professionals in New York, Atlanta, Miami, Chicago, and Los Angeles for their views on the future of the public relations industry and to identify the core needs of PR professionals. The new (draft) PRSA strategic plan emphasizes and expands on the organization’s five pillars–advoca...
2010-11-0613 minEric SchwartzmanPublic Relations Society of America CEO and Chair-Elect Rosanna FiskeMeet the new Public Relations Society of America CEO & Chair-Elect Rosanna Fiske, who joins guest host Sandra Burrowes to discuss how the Public Relations Society of America (PRSA) will support PR professionals in 2011.
Throughout the year, the Public Relations Society of America’s strategic communications planning team canvassed senior-level public relations firm professionals in New York, Atlanta, Miami, Chicago, and Los Angeles for their views on the future of the public relations industry and to identify the core needs of PR professionals. The new (draft) PRSA strategic plan emphasizes and expands on the organization’s five pillars--advocacy, the business case for...
2010-11-0613 minSponsored ArchivesPRSA CEO and Chair-Elect Rosanna Fiske
Meet the new PRSA CEO & Chair-Elect Rosanna Fiske, who joins guest host Sandra Burrowes to discuss how the Public Relations Society of America (PRSA) will support PR professionals in 2011.
Throughout 2010, PRSA’s strategic planning team canvassed senior-level professionals in New York, Atlanta, Miami, Chicago and Los Angeles for their views on the future of the public relations industry and to identify the core needs of PR professionals. The new (draft) PRSA strategic plan emphasizes and expands on the organization’s five pillars–advocacy, the business case for public relations, community, diversity and education–and will put new focus et...
2010-11-0600 minSponsored – Eric SchwartzmanPublic Relations Society of America CEO and Chair-Elect Rosanna Fiske
Meet the new Public Relations Society of America CEO & Chair-Elect Rosanna Fiske, who joins guest host Sandra Burrowes to discuss how the Public Relations Society of America (PRSA) will support PR professionals in 2011.
Throughout the year, the Public Relations Society of America’s strategic communications planning team canvassed senior-level public relations firm professionals in New York, Atlanta, Miami, Chicago, and Los Angeles for their views on the future of the public relations industry and to identify the core needs of PR professionals. The new (draft) PRSA strategic plan emphasizes and expands on the organization’s five pillars–advoca...
2010-11-0613 minEric SchwartzmanNew York Times Social Media Editor Jennifer PrestonIn this episode, Jennifer Preston, Social Media Editor at The New York Times, gives the afternoon keynote at The Digital Impact, a conference run by PRSA that I’ve been co-chairing with Elizabeth Albrycht for the last several years.
This podcast was recorded in downtown New York City.
Jennifer Preston is also an Adjunct Professor at the Columbia University Graduate School of Journalism.
Technical Note: The fidelity of the audio has been compressed to minimize a low-end buzz that was present during the recording.
Photo by Knight Foundation.
2010-08-3038 minOn the Record...OnlineNew York Times Social Media Editor
In this episode, Jennifer Preston, Social Media Editor at The New York Times gives the afternoon keynote at The Digital Impact, a conference run by PRSA that I’ve been co-chairing with Elizabeth Albrycht for the last several years.
This podcast was recorded in downtown New York City.
Jennifer Preston is also an Adjunct Professor at the Columbia University Graduate School of Journalism
Technical Note: The fidelity of the audio has been compressed to minimize a low-end buzz which was present during the recording.
Photo by Knight Foundation.
2010-08-3000 min
PRSA ConferenceBuilding a Case for Public RelationsDavid Rockland, Partner and Managing Director, Global Research and Stromberg Consulting, New York, for the Ketchum Global Research Network discusses his participation in the PRSA 2009 presentation on Building a Case for Public Relations.
2009-11-1713 minEric SchwartzmanQuantitative vs Qualitative Communications Keynote Speech by White House Advisor Todd BuchholzPublic Relations Society of America International Conference Keynote Speaker and Former White House economic policy advisor Todd Buchholz discusses whether numbers are inherently more objective than language at communicating facts, communicating through raw data, and number-crunching truth in the digital age.
Keynote Speaker Highlights
1:20 – Former White House economic policy advisor Todd Buchholz is confirmed as a keynote speaker at the upcoming Public Relations Society of America (PRSA) International Conference in San Diego. He shares highlights of what he’ll talk about in his presentation.
4:08 – James Carville exploited what Buchholz said was a relatively mild recession in 1991 during US President H.W. Bush...
2009-10-0221 minOn the Record...OnlineQuantitative vs Qualitative Communications Keynote Speech by White House Advisor Todd Buchholz
Public Relations Society of America International Conference Keynote Speaker and Former White House economic policy advisor Todd Buchholz discusses whether numbers are inherently more objective than language at communicating facts, communicating through raw data, and number-crunching truth in the digital age.
Keynote Speaker Highlights
1:20 – Former White House economic policy advisor Todd Buchholz is confirmed as a keynote speaker at the upcoming Public Relations Society of America (PRSA) International Conference in San Diego. He shares highlights of what he’ll talk about in his presentation.
4:08 – James Carville exploited what Buchholz said was a relatively mild re...
2009-10-0221 min
Cover StoryPublic Relations MentoringPRSA New York Chapter President and Head of CKPR Deborah Radman discusses her background in corporate communications, crisis management, public affairs and both business-to-consumer and business-to-business marketing. She also discusses her work with the PRSA's Counselors Academy, an industry group comprising the senior most executives at the helm of major public relations firms in the U.S and the PRSA Jobcenter Mentorship Program.
2009-07-0833 minOn the Record...OnlineWord of Mouth Marketing with New York Times Director Jeffrey Graham
New York Times Executive Director of Customer Insight Jeffrey Graham talks about word-of-mouth marketing, rumor control, the wisdom of the crowd, and keeping the Grey Lady profitable.
Graham leads a 30-person corporate research team at The New York Times and nytimes.com, which includes advertising, digital marketing, strategic research, web analytics, and database marketing.
Previously he was SVP, Strategic Research & Accountability Director for Starcom MediaVest, where he led communication research for Procter & Gamble, as well as research for P&G’s television and digital investments.
Others from the New York Times who have ap...
2008-12-0528 minThe Publicity ShowThe Publicity Show Interviews Author, Publisher and Publicity Guru Rick FrishmanHere's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is...
2008-11-0434 min
Cover Story2007 PRSA Siver Anvils- Flight of the PenguinsBrandy speaks to Amalie Vandelier, an Account Supervisor with Ketchum in New York, about the PRSA Silver Anvil Awards called Flight of the Penguins which involved FedEx and the Audubon Society which involved returning penguins to a New Orleans aquarium .
2007-06-061h 03