Shows
C-Suite Strategies9: Proven Strategies for Scaling B2B Sales w/ Pasha IrshadSend us a textReady to scale your B2B marketing and sales from siloed struggles to seamless success? Join us for a power-packed episode with Pasha Irshad, co-founder of Shape and Scale and former VP who's helped scale giants like Samsung, Microsoft, and Databricks. With 16+ years in the trenches of B2B growth, Pasha reveals why your traditional sales funnel might be holding you back and what it really takes to scale marketing and sales efforts in today's rapidly evolving landscape.Grab all the links and resources mentioned in this episode at...2025-03-1132 min
Funky (B2B) MarketingHow AI and Personalization Are Changing B2B Marketing | Funky Round TableWelcome to the Funky Marketing podcast! Today’s episode is a special round table edition featuring two incredible guests: Pasha Irshad, co-founder of Shape and Scale and a HubSpot Gold partner expert, and Aamir Kadri, an AI researcher and GTM strategist. Together, we dive deep into the challenges of B2B marketing—covering authenticity on LinkedIn, personalization gone wrong, the transformative role of AI, and navigating the current economic landscape. Grab your coffee, and let’s jump in!
Key Takeaways
- Authenticity is Key on LinkedIn:
Many profes...2024-11-251h 00
Growth Science for B2B SaaS Companies from Mosaic Growth Solutions5/14/24: Critical Update for Email, AI Will Require a Different Approach to Content, A Hot Pub in London Has Great Growth Lessons, The Law of Double Jeopardy Says Retention Isn’t a Growth StrategyCritical update from Pasha Irshad on how to maintain your email health
https://www.linkedin.com/posts/pashairshad_hubspot-email-marketing-activity-7193634901676494848-qe9w?utm_source=share&utm_medium=member_desktop
Nathan Thompson Head of Content Strategy at Copy.ai says AI is going to require a different approach to content
https://www.linkedin.com/posts/nathan-likes-writing_thoughtleadership-contentmarketing-contentautomation-activity-7195886250950631424-2vH-?utm_source=share&utm_medium=member_desktop
Shane O Leary shares growth lessons from a pub in London that is one of hottest spots in the world
https://www.linkedin.com/posts/s...2024-05-1414 min
Metrics & Chill - Predictable Growth for B2B151: 3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale)Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing, data-driven RevOps, and agile demand generation.LinksHire Shape&ScaleFollow Pasha2023-10-1135 min
Driving Demand34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale)Pasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at using it. Around 1,5 years ago he decided to create a B2B agency with this unique perspective and have since experienced massive growth.On this episode we talk about:- Most common faults marketers do when using HubSpot?- Most important reports to have built out?- How to think about marketing attribution while using HubSpot?- Setting expectations for success when shifting from lead...2023-10-0539 min
Breaking B2B - B2B Marketing & Demand Generation Podcast#345 How To Nail RevOps (Revenue Operations) In B2B► How to nail RevOps in B2B!
Join Sam & Pasha Irshad; Co-Founder of Shape & Scale, as they share:
👉 An overview of RevOps
👉 Which teams should be responsible for what when it comes to driving B2B revenue?
👉 Should start-ups think about this early on?
👉 Building a RevOps function from the ground-up
👉 How it can improve demand generation
👉 How to align RevOps and demand gen
👉 What to avoid
👉 Tips for companies new to RevOps and Demand Gen
Pasha Irshad
💬 LinkedIn: https://www.linkedin.com/in/pashairshad/
🔗 Web: https://shapeandscale.co/
======================
Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline
🔗 Grab your free 14 day trial of here:
ht...2023-09-2032 min
Agency Life38% of Agencies Would Invest Here (#INBOUND23 Recap)Where would you spend an extra $10,000 a month if you suddenly had that extra cash to invest in your agency? No strings attached--available today--where would you use that sudden infusion of capital? That's the 1st of our Fast Five questions you've likely heard us ask before on every episode of this show. Last week we had the chance to ask this same question to more than 20 agency owners and their team members while several members of the Teamwork.com team descended on Boston for INBOUND 23.In this #INBOUND23 recap episode, you'll lea...2023-09-1427 min
The Daily Sales ShowHow to Improve Your Cold Email DeliverabilityAre you sending out cold emails only to see a significantly low open rate?It might not be your subject line and copy and could be all about your deliverability. And not knowing how to fix it could lead to higher bounce rates and ultimately damaging your domains.Join Pasha Irshad on our show to discuss email deliverability in a way you've never heard before. You'll uncover the common mistakes that lead to higher bounce rates and what crucial questions you need to consider before launching any email campaigns.You'll Learn:Common...2023-09-1128 min
AI Literacy for EntrepreneursEP198 How SMEs can use AI as a force multiplier with Pasha IrshadWelcome back to The 4am Report, with me, Susan Diaz. In this episode, I chat with Pasha Irshad, co-founder of Shape & Scale, about how generative AI (artificial intelligence) is impacting small businesses, particularly time-strapped founders, co-founders, and revenue leads. We discuss the hype around AI versus the practical applications, using AI as a force multiplier, and automating repetitive tasks. Pasha shares real examples of how he's using AI tools, like ChatGPT, MidJourney, Perplexity, Bard, Claude and others, in his own work and life to save time. We also talk about the implications of generative AI an...2023-08-2331 min
The B2B Playbook#101: How To Prove Your Marketing Campaigns Are Working - Tracking & Reporting You Need - Crafting the Perfect B2B Campaign Pt.4 - Pasha Irshad🎬 How do you prove that your B2B marketing campaigns are helping drive revenue for your business? As B2B marketers, it feels like we're constantly having to report prove our worth to both leadership and sales. Sure, the latest campaign led to traffic and leads... but nobody really cares about that. They want opportunities and REVENUE!So we show you how you can track the performance of your marketing campaigns, and what REPORTING you need to set up to make it easy to see your activities are impacting revenue.2023-08-2056 minThe B2B Playbook#90: Pasha Irshad - A Deep Dive into Sales and Marketing Alignment: Unlocking the Power of Reporting in a CRMWe’ve talked about reporting a few times.It all sounds easy until you get to building it for yourself.And then you realise there’s a lot of practical gaps from the theory to the practical implementation!Well that’s what we’re hoping to address in this episode!Pasha Irshad joins us as another true expert, to take us through exactly how to set up and use reports to facilitate alignment between your marketing team and sales and leadership.You can find mor...2023-06-1158 min
Deconstructing DataAuthentic Experiences Driving Zero-Party Data with special guest Pasha Irshad. Episode 18In this episode, we sit down with Pasha Irshad - CoFounder of Shape and Scale. Topics include: Collecting zero-party data with authentic experiences, B2B vs B2C in building trust with buyers, the challenges of marketing globally, and so much more!2022-10-1048 min
TheInquisitor Podcast with Marcus CauchiWhy, with ＞12,500 technology providers serving Sales and Marketing are results getting worse?Pasha Irshad, founder of Shape & Scale chats to me about the rise of the tech stack, performance decline, marketing waste and the entrenched idiocy of old thinking in the current environment.
Pasha advises companies on their marketing and their tech stack to ensure it is delivering the intended results and fit to scale. A value packed show that needs plenty of note taking
Contact Pasha via linkedin.com/in/pashairshad
Websites:
shapeandscale.co (Company)
https://www.pashairshad.com/
2022-10-0646 min
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric ReadingerHow To Think of Business Like Marcus Aurelius w/ Pasha Irshad Is B2B Marketing closer to B2C Marketing than we realize? Pasha Irshad, VP of Digital at Merritt Group | Demand Generation expert | Agency operations leader, joins Sweat Equity podcast to discuss stoicism, MarTech. digital strategy, Washington Commanders leadership, Washington Bullets brand name, marketing infrastructure, data, analytics, people and process Listen on iTunes/Apple Podcasts https://apple.co/2NV2DRU Spotify http://bit.ly/swequity Episode sponsor: Get 70% off Viome's Gut Intelligence Tests and Supplements with our link for health insights, personalized food recommendations, and precision supplements, formulated just for you https://viomehq.sjv.io/sweq69 Connect with Pasha Irshad: http...2022-05-0336 min
Marketing Results Club (B2B)Pasha Irshad Success Story - Challenge Coin Awarded for Campaign That Helps Children of Fallen HeroesPasha Irshad is a Senior Director of Digital Marketing with The Merritt Group, a marketing agency that blends marketing, PR and creative. In this interview he describes a challenge one of his customers faced, the solution he developed and the results they achieved.2019-12-0204 min
Marketing Results Club (B2B)Pasha Irshad Tips on Trends - Digital transformation, privacy and a better customer experiencePasha Irshad is a Senior Director of Digital Marketing with The Merritt Group, a marketing agency that blends marketing, PR and creative. In this interview he shares the B2B marketing trends he sees happening in 2020. Read the full article. --- ABOUT YOUR HOST: Derek Little is Chief Copywriter at TrailblazerWriting.com.2019-10-2803 min
Lay of the BrandThe top digital marketing essentials to stay relevant w/ Merritt Group's Pasha IrshadIn today's digital world, there are thousands, if not millions of marketing tools and approaches to reach your buyer. But knowing the approach to quickly and efficiently reach your audience with a relevant message, content or offer is essential to keeping your marketing program manageable, within budget and effective. On this episode of Lay of the Brand, we ask Merritt Group's very own Senior Director of Digital & Integrated Marketing, Pasha Irshad, about the latest and greatest tools, tips and tricks in the world of performance marketing.2019-09-1017 min
DjOwni in The houseIshq Hularay By Zain Zohaib | Qawwali | OfficialRolla Rappa Records presents, Zain Zohaib releasing the Official Video of their single, 'Ishq Hularay', a poem by great Sufi poet Baba Bulleh Shah. A must-have qawwali for your winter playlist!
MP3 Download: https://www.pakmediarevolution.pk/201...
You can also listen to 'Ishq Hularay' on your favorite music platforms iTunes, Spotify, Amazon and more on:
https://ffm.to/zzishqhularey
Loved Ishq Hularay? You'll also enjoy Haiderium by Zain Zohaib on your favorite music platforms YouTube, iTunes, Spotify, Deezer and more on:
https://ffm.to/zzhaiderium
Song: Ishq Hularay
Artists: Zain Zohaib
Acoustic Guitar: Musa Raza
Bass Guitar: Waleed Atfique
Music...2019-08-0605 min