Shows
Business AnchorsKnowlton Nugget 71 - Box Bollen (E165)In this Knowlton Nugget, Dan and Lloyd as they dive into the latest marketing trends. They talk about Box Bollon, a company making waves with its sports products. You’ll hear how they gamified their product and partnered with celebrities like Tyson Fury and Khloe Kardashian to boost their success.Dan and Lloyd discuss the effective use of low-production, user-generated content (UGC) and its authentic appeal. They debate the costs and benefits of celebrity endorsements and the importance of balancing UGC with high-production content.Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We...
2024-08-0807 minBusiness AnchorsKnowlton Nugget 70 - Northface's terrible reacitve marketing (E165)In this Knowlton nugget, Dan and Lloyd dive into a bizarre marketing 'fail' by North Face. They discuss a viral TikTok where a woman criticized her North Face jacket for not being waterproof and the brand's unexpected response that missed the mark on multiple fronts. Instead of addressing the issue, they amplified the negative feedback, raising questions about their sustainability claims and brand strategy. Dan and Lloyd break down what went wrong and what North Face could have done better to turn this PR nightmare into a positive outcome.Full episode - E165: Our...
2024-08-0104 minBusiness AnchorsKnowlton Nugget 69 - Key Lesson About Managing Risk (E165)In this Knowlton Nugget, Lloyd shares a key lesson about managing risk. He recounts a challenging period when their business faced a gap between projects, leading to a significant financial loss. This experience revealed the vulnerabilities of a project-based income model.To prevent future issues, they’ve diversified their income with more retainers and introduced a mix of full-time and freelance team members for flexibility.The takeaway? Manage risks by diversifying income and adopting flexible resource strategies.Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt
2024-07-2506 min
Speaker RealCheryl Knowlton: New DirectionIn this episode, Cheryl Knowlton discusses: The rebranding of her podcast to focus on the power of being real in the speaking industry Her journey transitioning from a 25-year career in real estate to coaching speakers and professional speaking The importance of being authentic and sharing real, raw stories of success, including struggles and doubts The hard work and consistency required for success in the speaking industry Using one's authentic voice to create positive change in the world Key Takeaways: Being real and a...
2024-06-0715 minReal Estate Elevated with Cheryl Knowlton, CSPCheryl Knowlton: New DirectionIn this episode, Cheryl Knowlton discusses: The rebranding of her podcast to focus on the power of being real in the speaking industry Her journey transitioning from a 25-year career in real estate to coaching speakers and professional speaking The importance of being authentic and sharing real, raw stories of success, including struggles and doubts The hard work and consistency required for success in the speaking industry Using one's authentic voice to create positive change in the world Key Takeaways: Being real and...
2024-06-0715 minBusiness AnchorsKnowlton Nugget 058 - Should we KILL AI now? Chris Kubby answers (E145)Special guest, Chris Kubby from Cubco joins Dan & Lloyd to discuss the advantages and disadvantages of AI. Chris advocates for deploying a hypothetical kill switch due to concerns about AI's rapid disruption of jobs and society. Are regulatory measures needed to manage the impact of AI? Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More
2024-03-2607 min
Speaker RealCheryl Knowlton, CSP: Control, Communication, and Career ShiftsDiscover the key to unleashing your speaking power with #CommandPerformances! Join certified speaking pro, Cheryl Knowlton, as she shares her passion for turning communication into impact. Tune in to hear her big plans for retirement and masterclass reveal! With wisdom from her journey and guidance to navigate the uncontrollables of real estate, Cheryl invites you to learn and uplevel your own excellence. In this episode, Cheryl Knowlton, CSP discusses: Embracing a New Milestone: Cheryl's Upcoming Retirement Cheryl Knowlton has made a significant announcement that has both surprised and inspired her listeners. On Halloween...
2024-03-2218 minReal Estate Elevated with Cheryl Knowlton, CSPCheryl Knowlton, CSP: Control, Communication, and Career ShiftsDiscover the key to unleashing your speaking power with #CommandPerformances! Join certified speaking pro, Cheryl Knowlton, as she shares her passion for turning communication into impact. Tune in to hear her big plans for retirement and masterclass reveal! With wisdom from her journey and guidance to navigate the uncontrollables of real estate, Cheryl invites you to learn and uplevel your own excellence. In this episode, Cheryl Knowlton, CSP discusses: Embracing a New Milestone: Cheryl's Upcoming Retirement Cheryl Knowlton has made a significant announcement that has both surprised and inspired her listeners. On Halloween...
2024-03-2218 minBusiness AnchorsKnowlton Nugget 059 - How to be happy with 'Lloyd's Happiness Lifejackets' analogy (E154)Lloyd uses a quirky analogy of a "boat of happiness" to highlight the importance of positive habits in maintaining well-being amidst life's challenges. By envisioning life's stressors as passengers that weigh down the boat, he emphasises the need for "life jackets" in the form of healthy habits like exercise, socialising, and personal development. Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today
2024-03-1908 min
Speaker RealCheryl Knowlton, CSP: S.W.E.E.T. Strategies for Speaking SuccessAre you ready to turn your voice into an instrument of change, empowerment, and impact? Dive into this week's thrilling episode of Command Performances, where host Cheryl Knowlton, CSP, tackles the challenge of "keeping the show going on," even when under the weather. In this episode, Cheryl Knowlton, CSP discusses: Recognizing the necessity of sufficient sleep for a "sweet life" and its role in overall well-being. How preventive measures far outweigh the need for cures in maintaining good health. Highlighting Jason Hewlett's insightful videos on vocal preparation for performers.
2024-03-1521 minReal Estate Elevated with Cheryl Knowlton, CSPCheryl Knowlton, CSP: S.W.E.E.T. Strategies for Speaking SuccessAre you ready to turn your voice into an instrument of change, empowerment, and impact? Dive into this week's thrilling episode of Command Performances, where host Cheryl Knowlton, CSP, tackles the challenge of "keeping the show going on," even when under the weather. In this episode, Cheryl Knowlton, CSP discusses: Recognizing the necessity of sufficient sleep for a "sweet life" and its role in overall well-being. How preventive measures far outweigh the need for cures in maintaining good health. Highlighting Jason Hewlett's insightful videos on vocal preparation for performers.
2024-03-1521 minBusiness AnchorsKnowlton Nugget 057 - Lloyd ROASTS Dan...Hilarious! (E161)Dan & Lloyd discuss Dan's habit of interrupting during the podcast and Lloyd's frustration at Dan's eagerness to speak. They agree to work on smoother transitions and being more aware of when to speak. They discuss the importance of giving each other feedback to improve their podcast and all aspects of the business. Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month
2024-03-1404 minBusiness AnchorsKnowlton Nugget 056 - The unexpected benefits of investing in your health (E154)Dan shares how prioritising his health has made him feel much happier. Upgrading his gym membership and abstaining from alcohol were key factors that significantly improved his mental and physical well-being. These lifestyle changes underscore the importance of investing in health over other indulgences, such as drinking. Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today
2024-03-0704 minBusiness AnchorsKnowlton Nugget 055 - What can you do today to make you happier? (E154)Lloyd looks back on his dreams from childhood to adulthood, including wanting to go to Disneyland as a child to hoping for financial stability and health in adulthood. This reflection sparks a conversation about how dreams change over time and emphasises the value of celebrating even the smallest successes in life.Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today
2024-02-2904 minBusiness AnchorsKnowlton Nugget 054 - Would you rather earn £250K managing 100 employees OR £50K with 0 employees? (E145)Special guest Mark Knowlton (our Dad) answers this classic 'would you rather' question. He shares some insights on balancing career phases, reflecting on the trade-offs between managing a large team for a higher salary and prioritising personal well-being. Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More
2024-02-2207 minBusiness AnchorsKnowlton Nugget 053 - The Die Hard-Inspired Sandwich Board Marketing Approach (E156)In this Nugget, we share a Die Hard-inspired marketing approach that is guaranteed to make your brand stand out & generate PR opportunities. It's radical, but effective!Full episode: 9 Creative Marketing Ideas To Try With Minimal Budget
2024-02-0102 min
Real Estate Elevated with Cheryl Knowlton, CSPCheryl Knowlton, CSP: From Passion to Resentment: Navigating Burnout as a Professional SpeakerRobert Kennedy, III speaks with Cheryl Knowlton, CSP on burnout in the speaking business. Cheryl shares insights and strategies to recognize and address burnout, emphasizing the importance of self-care for speakers. In this episode, Cheryl Knowlton, CSP discusses how to: Recognize and prevent burnout before it's too late. Prioritize self-care for improved well-being and performance. Evaluate commitments and energy drains to regain control. Identify signs of personal and professional burnout to take action. Seek support and guidance to navigate burnout challenges. ...
2024-01-1227 min
Speaker RealCheryl Knowlton, CSP: From Passion to Resentment: Navigating Burnout as a Professional SpeakerRobert Kennedy, III speaks with Cheryl Knowlton, CSP on burnout in the speaking business. Cheryl shares insights and strategies to recognize and address burnout, emphasizing the importance of self-care for speakers. In this episode, Cheryl Knowlton, CSP discusses how to: Recognize and prevent burnout before it's too late. Prioritize self-care for improved well-being and performance. Evaluate commitments and energy drains to regain control. Identify signs of personal and professional burnout to take action. Seek support and guidance to navigate burnout challenges. Key...
2024-01-1227 minBusiness AnchorsKnowlton Nugget 052 - Are you addicted to alcohol? (E115)In this Nugget, we talk openly about our relationship with alcohol, reflecting on how and why we feel a craving to join in when we see someone else enjoying a beer. We discuss the importance for society to recognise the various levels of dependence that many of us, including friends and family, might have towards alcohol. Tune in to our honest conversation about alcohol and the limits we have set ourselves regarding drinking. Full episode: Having Breaks From Alcohol Can Change Your Life (An Honest Review)
2024-01-1104 minBusiness AnchorsKnowlton Nugget 051 - The 'Low-Hanging Fruit' Marketing Strategy (E156)In this Nugget, we explore the 'Low-Hanging Fruit' Marketing Strategy that you wish you'd tried sooner. If you've got minimal budget, but want to make a dent with your marketing...this strategy is for you!Full episode: 9 Creative Marketing Ideas To Try With Minimal Budget
2024-01-0402 minBusiness AnchorsKnowlton Nugget 050 - Optimise Your LinkedIn Like A Dating Profile (E054)In this episode we explore how to optimise your LinkedIn profile by drawing parallels with online dating. We emphasise the three core pillars of LinkedIn success: profile, content, and engagement, stressing the importance of profile optimisation akin to setting up a Tinder account, from high-quality photos to compelling header images.Whether you're a LinkedIn novice or pro, listen to the full episode (Episode 54 - Fast Track Your Growth: How To Build Your Personal Brand On LinkedIn) to find out how to revamp your profile and make meaningful connections in the professional world.
2023-12-1403 min
Real Estate Elevated with Cheryl Knowlton, CSPFrom Exhaustion to Empowerment: The Ultimate Guide to Beating Burnout with Cheryl KnowltonJoin me, Cheryl Knowlton, as I unveil the secrets to escaping the exhausting hamster wheel of burnout, igniting a revolution of self-care, and guiding real estate professionals toward a sweet life of balance and fulfillment. In this episode, Cheryl Knowlton discusses how to: Master effective stress management strategies for real estate professionals. Discover the impact of remote work on combating burnout in the real estate industry. Uncover gender differences in burnout and how to address them effectively. Learn powerful strategies for combating burnout in the real estate...
2023-12-0431 minSpeaker RealFrom Exhaustion to Empowerment: The Ultimate Guide to Beating Burnout with Cheryl KnowltonJoin me, Cheryl Knowlton, as I unveil the secrets to escaping the exhausting hamster wheel of burnout, igniting a revolution of self-care, and guiding real estate professionals toward a sweet life of balance and fulfillment. In this episode, Cheryl Knowlton discusses how to: Master effective stress management strategies for real estate professionals. Discover the impact of remote work on combating burnout in the real estate industry. Uncover gender differences in burnout and how to address them effectively. Learn powerful strategies for combating burnout in the real estate s...
2023-12-0431 minBusiness AnchorsE163: The Unofficial Guide To 'Business Networking' (From Two Founders That Hate Networking)In this episode, Dan and Lloyd share the 'business networking' secrets that have helped grow their video & social media marketing agency, Knowlton, to new heights. From dreading eye-roll-worthy networking breakfasts, to reveling in the world's most exhilarating 'business' events in Ibiza. It's been a rollercoaster. Strap in & learn how Dan & Lloyd 'cracked the code' of business networking that doesn't make you want to claw your eyes out (and helps you grow your business & attract opportunities).Try Adobe Express (pod sponsor).
2023-11-2330 minBusiness AnchorsKnowlton Nugget 049 - Are we all addicted to alcohol? (E115)Join Dan & Lloyd on the Business Anchors podcast as they explore the surprising truth about alcohol. In a candid conversation, they reveal how even those who believe they have a handle on their drinking habits may be more addicted than they think. Discover the inner struggles and justifications that keep people reaching for that drink, and how recognising addiction can lead to a healthier perspective. Listen to the full episode (Episode 115: Having Breaks From Alcohol Can Change Your Life (An Honest Review)) to hear a thought-provoking discussion that might just make you rethink that next round. Cheers...
2023-11-0902 minBusiness AnchorsKnowlton Nugget 048 - Discover the secret sauce behind Knowlton's marketing success! (E043)Discover the secret sauce behind Knowlton's marketing success.Join Dan & Lloyd as they delve into the world of marketing campaigns that people actually enjoy consuming. Learn how they've flipped the traditional advertising approach by prioritising what consumers want to watch over pushing products.Listen to the full episode to hear more about the secret sauce behind Knowlton's marketing success 'Episode 043 – How We Produce World-Dominating Marketing Campaigns For Global Brands'.
2023-10-1203 minBusiness AnchorsKnowlton Nugget 047 - #1 Secret To Discovering New Content Ideas on TikTok (E98)If you're looking to discover creative new content ideas, this tip is for you! Dan & Lloyd share a clever tip to use TikTok to help come up with ideas that have proven to generate millions of views. To hear more about how you could stay on top of the latest trends and have success on TikTok listen to the full episode 'E98 How To Create 100+ TikTok Ideas In 15 Minutes'. Full episode: https://knowltonmarketing.co.uk/tiktok-ideas/
2023-09-1402 min
Real Estate Elevated with Cheryl Knowlton, CSPFrom Fear to Fearless: Command Performances Podcast Welcome EpisodeIn a world of whispers and conformity, an unexpected twist shattered the silence. A spark caught fire, igniting a passion within and forever changing the course of one person's journey. From the halls of Countrywide Wholesale Division to the screens of a digitized world, the power of storytelling and authenticity emerged as a guiding light. Now, dear listener, prepare to be captivated as we delve into this transformative tale, a story of unmuted voices and the untold impact that awaits. About your host, Cheryl Knowlton: Cheryl Knowlton, a highly acclaimed national trainer and Certified Speaking...
2023-09-0818 minSpeaker RealFrom Fear to Fearless: Command Performances Podcast Welcome EpisodeIn a world of whispers and conformity, an unexpected twist shattered the silence. A spark caught fire, igniting a passion within and forever changing the course of one person's journey. From the halls of Countrywide Wholesale Division to the screens of a digitized world, the power of storytelling and authenticity emerged as a guiding light. Now, dear listener, prepare to be captivated as we delve into this transformative tale, a story of unmuted voices and the untold impact that awaits. About your host, Cheryl Knowlton: Cheryl Knowlton, a highly acclaimed national trainer and Certified Speaking...
2023-09-0818 min
Real Estate Elevated with Cheryl Knowlton, CSPCheryl Knowlton: I'm Only Half Crazy - Lessons Learned Running Half MarathonsIn this episode, Cheryl discussed: Focusing on your own race Pacing yourself and taking one step at a time Move forward and do your best Enjoying the journey Key Takeaways: Comparison is truly the thief of joy. Focus on your race, your life. Don't be conscious about how much faster others are going. Strive to grow and lean on your own unique strengths. Pacing yourself is an important part of life. It's better to take one small step in the right direction than to b...
2023-03-1739 minSpeaker RealCheryl Knowlton: I'm Only Half Crazy - Lessons Learned Running Half MarathonsIn this episode, Cheryl discussed: Focusing on your own race Pacing yourself and taking one step at a time Move forward and do your best Enjoying the journey Key Takeaways: Comparison is truly the thief of joy. Focus on your race, your life. Don’t be conscious about how much faster others are going. Strive to grow and lean on your own unique strengths. Pacing yourself is an important part of life. It’s better to take one small step in the right directio...
2023-03-1739 min
Real Estate Elevated with Cheryl Knowlton, CSPCheryl Knowlton: "Who Am I? Part 1- The Beginning of My Identity"In this episode, Cheryl discussed: Where does our identity come from? Discovering your identity through the Enneagram Leaning into your authentic self You can't love others unless and until you love yourself Key Takeaways: Our name, culture, upbringing, socioeconomic status, family dynamics and such play a part in who we are, where we came from, and who we decide we want to be in the world. The Enneagram is a system of personality typing that describes patterns in how people interpret the world and...
2023-03-0335 minSpeaker RealCheryl Knowlton: “Who Am I? Part 1- The Beginning of My Identity”In this episode, Cheryl discussed: Where does our identity come from? Discovering your identity through the Enneagram Leaning into your authentic self You can’t love others unless and until you love yourself Key Takeaways: Our name, culture, upbringing, socioeconomic status, family dynamics and such play a part in who we are, where we came from, and who we decide we want to be in the world. The Enneagram is a system of personality typing that describes patterns in how people interpret the world...
2023-03-0335 minBusiness AnchorsE135: TikTok Guide: How We Generated 3 Million+ Views in 1 monthDiscover actionable TikTok strategies to help you generate millions of views , based on a real-life Knowlton client case study. Yes, we know views don't pay the bills, but they're an essential part of a marketing strategy to get in front of your ideal customers. Prepare yourself, this episode is oozing with lots of TikTok tools, tactics & tips. Enjoy!Try Adobe Express (pod sponsor).
2023-03-0220 min
Real Estate Elevated with Cheryl Knowlton, CSPCheryl Knowlton - What Buyers And Sellers Today Really WantIn this episode, Cheryl and Guest discuss: Making yourself somebody Managing your reputation Expanding your network Why learning to negotiate is important Key Takeaways: Clients today want somebody they could trust and somebody who gives a quick response. They also want a broker who is essentially a "crystal ball" of knowledge when it comes to the real estate world. Do a quick google search of your name, what you'll find is what the client will see. Therefore, manage your reputation, especially if you are a bra...
2023-02-2424 minSpeaker RealCheryl Knowlton - What Buyers And Sellers Today Really WantIn this episode, Cheryl and Guest discuss: Making yourself somebody Managing your reputation Expanding your network Why learning to negotiate is important Key Takeaways: Clients today want somebody they could trust and somebody who gives a quick response. They also want a broker who is essentially a “crystal ball” of knowledge when it comes to the real estate world. Do a quick google search of your name, what you’ll find is what the client will see. Therefore, manage your reputation, especially if you are a branc...
2023-02-2424 minBusiness AnchorsE132: The Secrets To Creating Overperforming Teams (Diary Of A CEO)Lloyd (Business Anchors Co-Host) went from miserably underperforming at school, to becoming Knowlton's uber-successful CEO (he'd hate me if he saw I'd written this muahahaha). He now leads a team of young Marketing creatives who have generated £Millions in trackable revenue for some of the world's leading brands. How the F did he do it? More importantly, what tips & insights does he have that will help you!? Well, this episode is full to the brim with actionable takeaways to help you turn your life around & create overperforming teams!Try Adobe Express (pod sponsor).
2023-02-0946 minBusiness AnchorsE127: 7 Mind-Blowing Marketing Lessons For Success In 2023Fast-track your Marketing success in 2023 by learning from the biggest lessons we learnt in 2022. From discovering a content medium that increased views by 507%, to a small change in habits that enabled us to break all previous growth records at Knowlton. There are tons of useful nuggets of Marketing advice in this episode. Enjoy! Try Adobe Express (pod sponsor
2023-01-0522 minBusiness AnchorsKnowlton Nugget 046 - 5 Steps to Generate Predictable Revenue For Your Business (Ep 91)In these financially uncertain times, the ability to predict your revenue is more valuable than ever. Fortunately, we're here to help! You'll hear about five simple, actionable steps to help you generate predictable revenue for your business.If you're interested in listening to the full episode this clip came from, check out 'E91: How To Start Generating Predictable Revenue Today'.
2022-10-2407 minBusiness AnchorsKnowlton Nugget 045 - How Vertical Content is Changing The Game (Ep 106)With every major platform adapting to vertical content, Dan and Lloyd are going to discuss the key benefits of changing with the times. You’ll hear about the ways that platforms are rewarding content creators for embracing the change, and the startling data from only a month of Knowlton taking a vertical first approach. For more on the benefits of vertical video, check out ‘E106: How & Why Every Marketer Should Implement A Vertical Video First Approach (Backed By Data)’.
2022-10-1703 minBusiness AnchorsKnowlton Nugget 044 – The Secret To Getting Inspiration For Your Videos (Ep 84)One of the most difficult parts of producing great Marketing videos is getting inspiration & coming up with brilliant ideas in the first place! Well, in this clip you’ll find out exactly how we do it. If you’re interested in listening to the full episode this clip came from, check out ‘E84: Video Script Writing Secrets: How To Make Better Videos’.
2022-10-1006 minBusiness AnchorsKnowlton Nugget 043 – The Power Of Empathy-Based-Marketing (Ep 83)Understanding how to effectively use ‘empathy’ as a Marketing tool is vital if you’re looking to get the best results & stay ahead of your competitors (especially with the oncoming recession). Listen to this week’s Knowlton Nugget to find out how! If you’re interested in listening to the full episode that this clip came from, check out ‘E83: Paid Ads Are Dying (Everything you need to know)!’.
2022-10-0304 minBusiness AnchorsKnowlton Nugget 042 – Podcasting Tips (After generating 6-figures from our podcast, Ep 82)2 years ago we started our podcast (Business Anchors) as an experiment. Today, almost all of our new customers mention Business Anchors. If you want to hear more podcasting tips we've learnt along the way, go & listen to ‘E82: How To Start A Podcast Your Audience Will LOVE’. Try Adobe Express (pod sponsor).
2022-09-2605 minBusiness AnchorsKnowlton Nugget 041 – How To Get 8+ Hours Of Quality Sleep Every Night (Ep 81)Want to improve your sleep? These tips will blow your mind. Lloyd is brilliant at sleeping (and not by accident). If you want to learn how he consistently gets 8+ hours of quality sleep, listen to this Knowlton Nugget. If you want to hear more healthy habit tips, go & listen to ‘E81: How To Start Healthy Habits That Make You Happier’.
2022-09-1905 min
Real Estate Elevated with Cheryl Knowlton, CSPCheryl Knowlton: Compliance QueenIn this episode, Cheryl discuss: Educating your client and pricing property properly Giving value to your client, whether seller or buyer Why you should write an airtight contract Educating yourself to learn all necessary skills Key Takeaways: Educate your client, your buyer, or your seller. Answer every question, help them understand the market, and help them understand the severity of that legally binding contract that they are about to sign. Also, learn to price property properly. Be a strategy advisor in the pricing arena for your client regardless of how the market is...
2022-09-1636 minSpeaker RealCheryl Knowlton: Compliance QueenIn this episode, Cheryl discuss: Educating your client and pricing property properly Giving value to your client, whether seller or buyer Why you should write an airtight contract Educating yourself to learn all necessary skills Key Takeaways: Educate your client, your buyer, or your seller. Answer every question, help them understand the market, and help them understand the severity of that legally binding contract that they are about to sign. Also, learn to price property properly. Be a strategy advisor in the pricing arena for your client regardless of how the market is...
2022-09-1636 minBusiness AnchorsKnowlton Nugget 040 – How To Use ‘Logic’ To Get Better Results From Your Marketing (Ep 48)Why do Marketers over-complicate everything? We use too much jargon when really, having a logical, simple approach to marketing is one of the most effective ways to get the best ROI. Dammit. I did it again. Sorry, ‘Return On Investment’. If you want to hear tips to ensure you can avoid a Marketing Agency Catfish, go & listen to ‘Episode 048 – How To Spot A Marketing Agency Catfish’.
2022-09-1202 min
Real Estate Elevated with Cheryl Knowlton, CSPCheryl Knowlton: The 10 Truths I Now Live By Post DivorceIn this episode, Cheryl discussed: You deserve to be loved Teaching people how to treat you The gift of boundaries You were born to have joy Key Takeaways: You deserve to be loved. You are lovable. You deserve to feel safe. You teach people how to treat you. We all get more of what we allow people to do to us. No is a complete sentence. Boundaries are a gift you give to yourself. You can speak the truth without repercussion. You were born to have joy and to share you gifts. "What w...
2022-09-0937 minSpeaker RealCheryl Knowlton: The 10 Truths I Now Live By Post DivorceIn this episode, Cheryl discussed: You deserve to be loved Teaching people how to treat you The gift of boundaries You were born to have joy Key Takeaways: You deserve to be loved. You are lovable. You deserve to feel safe. You teach people how to treat you. We all get more of what we allow people to do to us. No is a complete sentence. Boundaries are a gift you give to yourself. You can speak the truth without repercussion. You were born to have joy and to share you gifts. “What w...
2022-09-0937 minBusiness AnchorsKnowlton Nugget 039 – Marketing Predictions For 2022 – Were we right? (Ep 78)In January 2022, we made some marketing predictions for the year. Were we right though? If you want to hear what our predictions were, go & listen to ‘E78: Social Media Predictions For 2022 (Insights from 70+ Marketing Leaders)’.
2022-09-0503 minBusiness AnchorsKnowlton Nugget 038 – Our #1 Actionable Tip To Start Being More Successful Today (Ep 67)Do you want to be more successful? Of course you do. In this clip, Dan & Lloyd reflect on one of the main factors influencing their success to date. If you like what you hear & want to learn more actionable steps you can take to be more successful, go & listen to ‘E67: How To Be More Successful Starting Today (Actionable Advice)’.
2022-08-3003 minBusiness AnchorsKnowlton Nugget 037 – The Power of Delegation: How To Save Time & Have A Better Work-Life Balance (Ep 63)Are you tired of feeling like you never have enough time to do what you must to win at life? Delegation is the answer & in this clip, we reveal how it’s changed our lives. If you like what you hear & want to learn the tips & tricks we use to ensure we have a healthy work-life balance, go & listen to ‘E63: How The F Do You Balance Work & Home Life?’.
2022-08-2202 minBusiness AnchorsKnowlton Nugget 036 – Why Talking The Talk Is Just As Important As Walking The Walk (Ep 40)Yes, you read that right. From a Marketing perspective, talking the talk is just as important as walking the walk. If you’re not proactively talking about the great work you’re doing or the great products you’ve developed, then you’re missing a trick! If you like what you hear & want to learn how we effectively ‘talk the talk’ to drive hundreds of thousands of pounds of new business, go & listen to ‘Episode 040 – How We Made £Hundreds of Thousands from a Tiny Podcast Audience’.
2022-08-1502 minBusiness AnchorsKnowlton Nugget 035 – Why Most People Shouldn’t Start A Business (Ep 76)Starting a business isn’t for everyone. Most businesses fail & if you don’t truly understand WHY you are starting the business, or have enough of an interest/passion for that business, it’ll be very difficult to put in the work required to make it a success. If you like what you hear & want to learn the actionable steps we would take to go from employee to business owner, go & listen to ‘E76: How To Go From Employee, To Business Owner (Step By Step Guide)’.
2022-08-0802 minBusiness AnchorsKnowlton Nugget 034 – #1 Tactic To Overcome Imposter Syndrome & Self Doubt (Ep 65)This is so, so simple (and logical). BUT…It’s highly effective and you’ll kick yourself if you haven’t been doing this to prevent imposter syndrome & self doubt. If you like what you hear & want to hear more tips like this, go & listen to ‘E65: How To Overcome Imposter Syndrome & Self Doubt’.
2022-08-0102 minBusiness AnchorsE105: Your Top Business/Marketing Questions Answered (Q&A With Lloyd Knowlton)Want to discover how you can implement the ‘milking the top 10%’ strategy to attract more of your ideal clients? Wondering what business we would start right now if our #1 objective was to make money? Maybe you’d like to hear our suggestions for the first steps you can take to make your business more sustainable? This episode is jam-packed full of useful answers to interesting questions from you, the Business Anchors community. Enjoy!
2022-07-2826 minBusiness AnchorsKnowlton Nugget 033 – How To Deal With Stress At Work (Fire Analogy Ep 66)This analogy will instantly put things into perspective when it comes to figuring out how to effectively deal with stress. If you like what you hear & want to hear more tips like this, go & listen to ‘E66: How To Deal With Stress At Work’.
2022-07-2503 minBusiness AnchorsE104: How To Be A Business Owner With A ConscienceDan’s away on paternity leave so we just have Lloyd Knowlton in your ears this week.“He’s rubbish anyway” - Lloyd Knowlton.In this episode, Lloyd shares his unique views on how to be a stress-free moral business owner. Impossible right? Wrong!Lloyd discusses his strategies of how "making yourself redundant" and spending your money in the right way can massively improve your mental state. Bring your tissues, he’ll have you questioning what truly makes you happy.Try Adobe Express (pod sponsor): adobe.ly/3dbnmcr
2022-07-2119 minBusiness AnchorsKnowlton Nugget 032 – The ‘What’s In It For Them’ Approach To Getting What You Want (Ep 62)This simple shift in the way you ask for something is guaranteed to increase your win rate. Whether it’s asking to be on someone’s podcast, collaborating with an influencer, asking for a job, or a pay rise or LITERALLY ANYTHING, try this. If you like what you hear & want to hear more insights about what you can do to become an influencer in your industry, go & listen to ‘E62: The Non-Wanchy Guide To Becoming An ‘Influencer’ In Your Industry’.
2022-07-1801 minBusiness AnchorsKnowlton Nugget 031 – How Does Advertainment Work? (Ep 69)Is Advertainment just a buzzword? Or is it an underutilised strategy in the business world? Advertainment focuses on what your customers want to see on social media first, before trying to sell to them. Entertaining your audience could gain the attention of your target market. If you'd like to hear more about how Advertainment can be used to attract new customers and more income for your business check out Episode 069 - Marketing 2.0 Forget Everything You’ve Ever Learnt About Marketing.
2022-07-1103 min
Real Estate Elevated with Cheryl Knowlton, CSPCheryl Knowlton: The 10 Lies I Told Myself About My Bi-Polar Ex Husband In this episode, Cheryl discussed: How your story can benefit the world Giving yourself permission to be honest People are responsible for their own actions You are enough Key Takeaways: Your stories of brokenness empower and give comfort to those who suffer similar things. Give yourself permission to be honest about your current life's situation. If it sucks, it sucks. Awareness is the first step towards better change. You can't control how others react towards you and that means that though you can create an environment where it would be easier for a p...
2022-07-0829 minSpeaker RealCheryl Knowlton: The 10 Lies I Told Myself About My Bi-Polar Ex Husband In this episode, Cheryl discussed: How your story can benefit the world Giving yourself permission to be honest People are responsible for their own actions You are enough Key Takeaways: Your stories of brokenness empower and give comfort to those who suffer similar things. Give yourself permission to be honest about your current life’s situation. If it sucks, it sucks. Awareness is the first step towards better change. You can’t control how others react towards you and that means that though you can create an environment where it would be easier f...
2022-07-0829 minBusiness AnchorsKnowlton Nugget 030 – How To Build Your Personal Brand On Linkedin (Ep 75)Linkedin is a vital tool for anyone trying to succeed in the business world, but sometimes it's made out to be more complicated than it needs to be. There are four key pillars to building your personal brand on LinkedIn that Dan and Lloyd discuss here. If you like what you hear & want to start your journey on LinkedIn, go & listen to ‘Episode 075 – The 5 Most Effective Marketing Strategies We’ve Ever Used'
2022-07-0401 minBusiness AnchorsKnowlton Nugget 029 – The One Mindset Shift That Skyrocketed Our Business (Ep 57)Sometimes, one small mindset shift can have an astronomical impact on your life. For us, the mindset shift we speak about in this Knowlton Nugget did exactly that. Maybe it could do the same for you? If you like what you hear & want to discover more life-changing business advice, go & listen to ‘Episode 057 – Life-Changing Business Advice We Wish We Had When Starting’.
2022-06-2702 minBusiness AnchorsKnowlton Nugget 028 – How To Generate Sales via Networking (Ep 53)‘Networking’ sounds like another wanky business buzzword (and it is), think of it as ‘relationship building’. Relationship building is a key part of driving sales and in this clip we share our approach to ‘networking’. If you like what you hear & want to discover more tips to get the most out of networking, go & listen to ‘Episode 053 – The Non-Wanchy Guide To Networking’.
2022-06-2003 minBusiness AnchorsKnowlton Nugget 027 – How To Progress Your Career By Sharing Your Craziest ideas (Ep 46)The most successful people in any company are the ones who are willing to share and implement their crazy ideas. In this Knowlton nug, you’ll discover the power of being confident enough to share crazy ideas & an activity we do at Knowlton to enable our team to share their craziest ideas. If you like what you hear & want to discover more tips to progress your career & improve your Marketing knowledge, go & listen to ‘Episode 046 – We’re Calling Out Your Marketing BS’.
2022-06-1303 minBusiness AnchorsKnowlton Nugget 026 – The #1 Goal Setting Hack To Achieve Success (Ep 77)Looking for tips & tricks to achieve your goals this year? In this Knowlton Nugget, we share our #1 goal setting hack, as well as details on what some of our own goals are this year. If you like what you hear & want to discover more tips to achieve success, go & listen to ‘Episode 077 – How To Achieve ‘Success’ In 2022 (Goal Setting, Habits, Accountability & More)’.
2022-06-0601 minBusiness AnchorsKnowlton Nugget 025 – The #1 Most Effective Marketing Strategy (Evidence-based Marketing, Ep 70)It may sound pretty obvious, but when you provide evidence that you deliver on your promises, it convinces other people to invest in your product or service. In this Knowlton nug, we give examples of how we apply this in our business and the results it achieves. If you like what you hear, go & listen to ‘E70: The #1 Most Effective Marketing Strategy You Can Use To Drive Sales Today’.
2022-05-3003 minBusiness AnchorsKnowlton Nugget 024 – Why Reviewing Your Suppliers Could Be The #1 Value-Adding Action You Take This Year (Ep 64)Whether it’s the accountant you use, or the company who supplies your stationary, it’s so important to frequently review your suppliers to ensure you are getting the best service/quality possible. In this clip, we discuss how we engrain a culture of constantly striving for the best and looking for improvements in everything we do at Knowlton. If you like what you hear, go & listen to ‘Episode 064 – How The F Do You Convince Your Company To Work With A Good Marketing Agency?’.
2022-05-2303 minBusiness AnchorsKnowlton Nugget 023 – The communication trick that cuts 90% of inefficient comms (Ep 44)Want to save time & improve the way you communicate? This little trick is a game-changer. If you like what you hear & want to learn more insights about how you can improve your communication, teamed up with funny/insightful stories sharing where we have got it wrong and the lessons we’ve learnt, go & listen to ‘Episode 044 – Communication: How To Stop Being Sh*t At It’.
2022-05-1603 minBusiness AnchorsKnowlton Nugget 022 – Why ‘Double Your Prices’ Is Terrible Advice (Ep 51)Pricing…How on earth do you decide what your prices should be!? Also, if you want to increase revenue, should you simply ‘double your prices?’ Listen to this nugget to get the answers. If you like what you hear & want to hear more insights about how you can develop your pricing model (based on our experiences & mistakes), go & listen to ‘Episode 051 – How The F Do You Decide Your Pricing In Business?’.
2022-05-0902 minBusiness AnchorsKnowlton Nugget 021 – Should You Compare Yourself To Others? (Ep 66)Is comparison the thief of joy? Does comparing yourself to others add or take away from your happiness and success? In this clip we reveal all. If you like what you hear, go & listen to ‘Episode 025 – Is Comparison The Thief Of Joy? This May Surprise You.’.
2022-05-0205 minBusiness AnchorsKnowlton Nugget 020 – The 4 Ways People Deal With A Stressful Situation (Using The Fire Analogy, Ep 66)There’s a brilliant analogy which communicates the 4 ways people deal with stressful situations & you’re about to experience it in this fully immersive clip. Hearing this analogy is a game-changer when it comes to learning how to better deal with stressful situations. If you like what you hear, go & listen to ‘Episode 066 – How To Deal With Stress At Work’.
2022-04-2503 minBusiness AnchorsKnowlton Nugget 019 – How You Can Stop Resisting To Change & Start Embracing Positive Growth (Ep 37)It’s a fact that as humans, we don’t like change. BUT…when you learn to embrace it, your entire existence can change for the better. I know this sounds a bit over-the-top, but honestly, it’s a game-changer. If you like what you hear, go & listen to ‘Episode 037 – Want To Be More Successful? Stop Resisting To Change & Listen To This’.
2022-04-1902 minBusiness AnchorsKnowlton Nugget 018 – The Secret To Getting The Most Out Of Anyone You Manage (Ep 47)This is one of the many lessons we learnt from the amazing ‘Agencynomics’ book written by Spencer Gallagher & Peter Hoole. If you like what you hear & want to hear more insights from the book that helped us double our revenue, go & listen to ‘Episode 047 – Agencynomics: How This Book Helped Us Double Our Revenue’.
2022-04-1103 minBusiness AnchorsKnowlton Nugget 017 – The Weird Non-Digital Outreach Strategy That Generated 10X ROI (Ep 21)One of the greatest lessons we’ve learnt about Marketing is to test, test, TEST! We always try to focus at least 20% of our Marketing efforts on testing a new Marketing channel/tactic/strategy. This strategy is certainly one of the stranger ones we’ve tested, but it worked incredibly well. If you like what you hear & want to hear more insights into how you can implement unique outreach strategies that generate revenue, go & listen to ‘Episode 021 – The weird Marketing strategy that generated 10 X ROI’.
2022-04-0405 minBusiness AnchorsKnowlton Nugget 016 – The Secret To Fast-Track Your Marketing Career (Ep 52)If you want to stand out in your company or even have aspirations to start your own business in the future, this is a must-listen. In this conversation, Dan & Lloyd discuss what they would do if they wanted to get noticed & fast-track their Marketing career. If you like what you hear & want to get more tips around how you can be the top-performer in your company, go & listen to ‘Episode 052 – How To Do Better At Your Marketing Job’.
2022-03-2803 minBusiness AnchorsKnowlton Nugget 015 – How To Generate Revenue From Your Competitors (Ep 23)Rather than classing your competitors as ‘the enemy’, have you ever thought about building meaningful win-win relationships with them? Over the last few years, we’ve worked hard to form partnerships with other Marketing Agencies and some of our most lucrative clients have been recommended to us by our 'competitors'. How crazy is that!? If you like what you hear & want to hear us talk in more detail about how we win a significant amount of work from our competitors, go & listen to ‘Episode 023 – That time we had a fight with our competitors’.
2022-03-2103 minBusiness AnchorsKnowlton Nugget 014 – How to stop saying ‘I don’t have enough hours in the day’ (get more done in less time) (Ep 59)A few years ago, Dan got frustrated with working every hour under the sun AND weekends. Lloyd & Dan worked together to come up with a time-management process to improve this. After implementing this process, Dan now rarely works weekends and gets way more done in the same amount of time. In this clip, we reveal that process. If you like what you hear, go & listen to ‘Episode 059 – Get More Done In Less Time: Time Management Hacks’.
2022-03-1404 minBusiness AnchorsKnowlton Nugget 013 – How Changing Your Perspective Can Quite Literally Change Your Life (Ep 23)Are you the type of person who sees something you want in life & goes & gets it? Or do you see what’s stopping you from getting the thing you want, & don’t bother trying? The story we share in this clip is from a Simon Sinek video about free bagels. It’s eye-opening. If you like what you hear & want to hear us talk about how we’ve used this mantra to win a significant amount of work from our competitors, go & listen to ‘Episode 023 – That time we had a fight with our competitors’.
2022-03-0702 minBusiness AnchorsE84: Video Script Writing Secrets: How To Make Better VideosIf you want your videos to drive more leads, sales, engagement, or action in general, this is a must-listen. In this episode, we read through a recent script we wrote for a Knowlton video & breakdown why & how it is developed to drive action. There are so many value-nuggets in this, not just for script writing but for producing content in general. Enjoy!
2022-03-0323 minBusiness AnchorsKnowlton Nugget 012 – James Caan’s crazy negotiation tactic (Ep 56)Learn how you can get the most out of any kind of negotiation with this mind-blowing negotiation tactic James Caan uses. It sounds crazy, but it makes total sense. If you want to learn more about how you can save time, money, effort & stress when it comes to working with other people, go & listen to ‘Episode 056 – How To Get The Most From Anyone You Work With’.
2022-02-2802 minBusiness AnchorsKnowlton Nugget 011 – Our most embarrassing mistake (in business) EVER (Ep 3)If you want a good old laugh at our expense, listen to this clip. Making mistakes like this have taught us invaluable lessons which have helped us improve and grow. They’re still cringey to remember though. If you want to hear more of the mistakes we’ve made along the way & what we’ve learnt from them, go & listen to ‘Episode 003 – Our Biggest Business Failures’.
2022-02-2104 minBusiness AnchorsKnowlton Nugget 010 – Can you be an ethical billionaire? (Ep 13)If you’re intrigued by ethics & want to listen to an interesting debate about whether or not billionaires can be ethical, listen to this. Dan & Lloyd have opposing opinions on this topic & it gets a bit heated. If you’re interested in ethics & how your moral compass guides decisions in business, go & listen to ‘Episode 013 – Ethical Dilemas’.
2022-02-1404 minBusiness AnchorsKnowlton Nugget 009 – What is the ‘Milking The Top 10%’ Marketing Strategy? (Ep 41)One of the most common questions we get asked is, ‘How did you start working with household name brands like FIFA, Wahl Nestle etc?’ A big part of it comes down to our ‘Milking The Top 10% Strategy’ and in this Knowlton Nugget we explain exactly what it is. If you like what you hear, go & listen to ‘Episode 041 – How To Grow A Business From 1 to 10 People (Our Story)’.
2022-02-0703 minBusiness AnchorsKnowlton Nugget 008 – Why ‘building your personal brand’ isn’t as wanky as it sounds (Ep 45)Unless you’ve been living under a rock, you’ve probably heard everyone & anyone in business/marketing spouting off that you should ‘build a personal brand’. At first glance, it sounds pretty wanky…’Ooh look at me & my PERSONAL BRAND’. But when you get into the nuts & bolts of understanding what a personal brand is & how it can help you convince other people to do what you want them to, it’s a pretty mind-blowing tool. If you want to learn how you can build your personal brand (from two people who have built a successful business doing just that), then go...
2022-01-3103 minBusiness AnchorsE79: How To Produce Entertaining Videos That Drive A Trackable ROI (Case Studies)Want to learn the Knowlton-Blueprint for producing entertaining videos that have generated millions of views, £Millions of tracked revenue & millions of laughs? This is the episode for you. This is oozing with practical best-practice examples & data showing the results this approach can achieve. Prepare to learn, laugh & have a bloody good time listening to this episode.
2022-01-2732 minBusiness AnchorsKnowlton Nugget 007 – The Worst Business Advice We’ve Ever Received (Ep 6)This belly-laugh-inducing story of some advice Lloyd received at a networking event is one of our all-time favourite clips from the podcast. You literally can’t make this stuff up. If you like what you hear & want to hear more of the worst business advice we’ve ever received, check out ‘Episode 006 - The WORST Business Advice’.
2022-01-2502 minBusiness AnchorsKnowlton Nugget 006 – Truth Revealed: Are Social Platforms Actually Listening To You? (Ep 16)Have you ever been speaking to a friend about a certain product & then you get served an Ad for that product? Want to discover why this actually happens? Give this Knowlton nugget a listen to find out. If you want to learn more about how social media manipulates your mind, go & listen to ‘Episode 016 – How Social Media Manipulates Your Mind’.
2022-01-1701 minBusiness AnchorsKnowlton Nugget 005 – How To Build Confidence On Camera (Ep 58)If you’re looking for practical steps you can take to build confidence presenting to camera or being in any kind of video, this is for you. Dan & Lloyd started making videos 7 years ago, absolutely shitting their pants with no confidence at all. Hundreds of videos, millions of views & lots of practice later, they’ve learnt a thing or two about how to build confidence on camera & reveal all in this episode. If you like what you hear, go & listen to ‘Episode 058 – How The F Do You Build Your Confidence On Video?’.
2022-01-1002 minBusiness AnchorsKnowlton Nugget 004 – How To Stand Out From Your Competitors (Ep 60)Looking for practical ways you can stand out from your competitors? Want to learn an innovative place you can get the best inspiration from? Want to know why Lloyd is brown-nosing Accountants in this clip? All will be revealed through another giggly, fun-to-listen-to (obvs) Knowlton nugget. If you like what you hear, go & listen to ‘Episode 060 – How The F Do You Stand Out From Your Competitors?’.
2022-01-0604 minBusiness AnchorsKnowlton Nugget 003 – How To Discover Your ‘Secret Sauce’ (Ep 43)Wondering how you can discover your own ‘secret sauce’ that helps you stand out from your competitors? In this clip, we discuss the backbone of our own secret sauce & how we think this could change in the future. If you like what you hear, go & listen to ‘Episode 043 – How We Produce World-Dominating Marketing Campaigns For Global Brands’.
2022-01-0403 minBusiness AnchorsE76: How To Go From Employee, To Business Owner (Step By Step Guide)If you’ve ever thought about starting your own business, this is a must-listen. For those who are scared off by this being a ‘step-by-step guide’ don’t be! Although this is super practical, it’s still full of the classic Knowlton bants & stories, like when Lloyd was a terrible employee who was impossible to manage.
2021-12-2324 minBusiness AnchorsKnowlton Nugget 002 – How To Get A Job That You Actually Like (Ep 50)In this nugget, we talk frankly about how to get a job that you enjoy going to. We spend so much time working, why would you want to work somewhere you didn’t love? Prepare yourself for practical steps from two people who used to hate their job, but now love it. Plus, we share an amazing short book about ‘change’ that you’ve gotta read.
2021-12-2002 minBusiness AnchorsKnowlton Nugget 001 – How To Build An Effective Company Culture (Ep 42)This is the first in a new series of Business Anchors content we’re going to be releasing every week called ‘Knowlton Nuggets’. These are short, bitesize nuggets, sharing the ‘best bits’ from previous episodes. In this nugget, we share our no BS approach to building a strong company culture. If you like what you hear, go & listen to ‘Episode 042 – Company Culture: Why slides, ping pong tables & beanbags don’t cut the mustard’.
2021-12-1303 minBusiness AnchorsEpisode 043 – How We Produce World-Dominating Marketing Campaigns For Global BrandsIf you want to know exactly how we generate £hundreds of thousands of trackable revenue, millions of views & raving fans for the brands we work with, this episode is for you! Prepare yourself to learn exactly what Knowlton’s ‘secret sauce' is. This is bursting at the seams with practical advice, examples & more!
2021-05-0625 minBusiness AnchorsEpisode 042 – Company Culture: Why slides, ping pong tables & beanbags don’t cut the mustardActually giving a shit about your employees is more important than letting them do a 20 minute yoga session at lunch. At Knowlton, we like to think we’ve developed a pretty good company culture (by accident) & in this podcast we open the bonnet on how we’ve done it (so you can too), but also why we still have such a long way to go.
2021-04-2923 minBusiness AnchorsEpisode 008 - What Is The WORST Experience You Have Ever Had At Work?In this episode we do something completely radical and do a Q & A. We answer a whole variety of difficult business questions from, “If Knowlton are so great at Marketing, why don’t we guarantee results?" to "What is the worst experience you've ever had at work?" Prep[are yourself for a hysterical story about Lloyd losing a Spanish boy.
2020-06-0345 minBusiness AnchorsEpisode 006 - The WORST Business Advice - Part 1What do you need when businesses all over the world are on the brink of collapse during a global pandemic? Some light hearted business themed entertainment of course! This week we’re talking about the worst business advice we’ve received and why the Knowlton family shout “VERMIN!” at Lloyd.
2020-05-0542 minBusiness AnchorsTwo Business Anchors Started a Podcast…If Episode 001 is anything to go by this isn’t going to be your typical business podcast. Growing their agency over the last 6 years has provided some amazing experience and hilarious stories around growing and running a business. Business Anchors Lloyd and Dan Knowlton present you the world’s first NSFW business podcast. Are you sure you want to listen to this?
2020-01-3101 min