Shows
Gradical Podcast - The Podcast about Plastics in Medical TechnologyPatrick Kothe - Medical Device SalesOur todays guest is Patrick “Pat” Kothe is an expert in sales and marketing of medical devices. He is the CEO of EM Device a medical device start-up based in Austin Texas, helping doctors better treat abscesses. He had a stellar career in Sales and Marketing and his passion are innovative start-ups and career development. He is the host of the “Mastering Medical Device” Podcast, a personal favourite of mine where I had an interview in 2023. Check also the episode of Pat interviewing Lucas Pianegonda All Plastics Are Not Equal - Choosing the Right One For Your Device —...
2024-08-2259 min
Healthy Brand with Howie ChanEP. 28 Building Brands, Businesses, and Careers in Medical Devices with Patrick KothePat Kothe is the CEO of EM Device Lab, a medtech company focused on bringing treatments to emergency medicine. He is also the host of Mastering Medical Device, a podcast to help med device professions accelerate their career. Learn more about Pat· LinkedIn· Mastering Medical Device· EM Device LabLessons· Brand is reputation· The curse of knowledge· Transitioning from a product focused startup· Mistakes and red flags in hiring· The importance of a brand audit· Differentiating your brand
2023-12-081h 04
The Medical Sales PodcastBuilding Your Brand in Medical Device Sales with Pat KotheBuilding your brand in medical device sales requires experience, strategic insights, and a relentless pursuit of excellence. In this episode, Samuel Adeyinka interviews Pat Kothe, founder of a company specializing in medical devices for healing abscesses. With 40 years of medical device sales experience, Pat discusses how to build a successful medical device sales business. He reflects on his early career in pharma and B2B sales, and how it led him to his entrepreneurship journey. Pat discusses the challenges and opportunities in the medical device sales industry and the stages of creating a business. From product adoption and soft...
2023-04-1250 min
SPOT RadioThe art and science of medical device and packaging innovation (part two)On this episode of SPOT radio, Charlie Webb continues his conversation with Pat Kothe a medical device innovator and host of the mastering medical device Podcast. On this two-part podcast, they cover a gambit of issues surrounding medical device and packaging development including sustainability, innovation hierarchies, and balancing the voice of the customer with product development.About SPOT Radio guest Pat KothePat Kothe has spent his entire career in the Medical Device industry and is currently the CEO of EM Device Lab, Inc., an early-stage company that provides a breakthrough product for...
2022-02-2832 minSPOT RadioThe art and science of medical device and packaging innovation (part one)On this episode of SPOT radio, Charlie Webb speaks with Pat Kothe a medical device innovator and host of the mastering medical device Podcast. On this two-part podcast, they cover a gambit of issues surrounding medical device and packaging development including sustainability, innovation hierarchies, and balancing the voice of the customer with product development.About SPOT Radio guest Pat KothePat Kothe has spent his entire career in the Medical Device industry and is currently the CEO of EM Device Lab, Inc., an early-stage company that provides a breakthrough product for treating abscesses...
2022-02-0731 min
Mastering Medical DeviceCreating Your Personal Brand is Garbage Advice - What You Should do Instead with Pat KotheSend us a textThe concept of creating your own personal brand has been around for years, but it is garbage advice. In this episode Pat Kothe shares how product and company branding differs from personal branding, the origins of branding, how a brand manager creates and manages a company or product brand, why fake-it-till-you-make-it is garbage advice, why focusing on reputation is the right strategy, and some tips for understanding and enhancing your reputation.Support the showConnect with Mastering Medical Device: Website: https://www.masteringmedicaldevice.com LinkedIn: https...
2022-01-1832 minMastering Medical DeviceMy First Live Trade Show in Two Years - What It's Like with Pat KotheSend us a textTrades shows are slowly coming back on line. What can you expect? In this episode Pat Kothe describes his experience with making the decision to attend the largest trade show in his market segment, including decision criteria, costs, attendance of clinicians and exhibitors, COVID safety protocols, and attendee attitudes.Links from this episode:American College of Emergency Physicians (ACEP)Support the showConnect with Mastering Medical Device: Website: https://www.masteringmedicaldevice.com LinkedIn: https://www.linkedin.com/company/mastering-medical-device Patrick Kothe LinkedIn: https://www...
2021-11-0931 minMastering Medical DeviceHow to Successfully Introduce Your New Product with a Soft Launch with Pat KotheSend us a textSoft launches are an important tool when introducing any new product to the market. In this episode Pat discusses why you do a soft launch, what you are trying to learn, some key issues related to the types of customers who buy in the early phases, and setting expectations. He shares why Key Performance Indicators are important to establish up front, best practices for conducting a successful soft launch, and how what you learn in this phase prepares you for a successful full launch of your product.Support the show
2021-07-2031 minMastering Medical DeviceFrom the Spark of an Idea to Product Launch - The Journey of a Physician Inventor with Dr. Michael GornSend us a textDr. Michael Gorn is a Pediatric Emergency Medicine physician who was inspired to develop a medical device for treating a common ailment - an abscess. Mike is also the partner of your host, Pat Kothe! Our company is call EM Device Lab and the product Mike was inspired to invent is the Quickloop Abscess Treatment Device. In this episode Mike shares how he became interested in the problem, how he built a team and company, sought expertise in areas he was unfamiliar with, and how the team developed the product and are in...
2021-06-2859 minMastering Medical DeviceShould You Jump Into a Startup? Ten Questions to Answer Before You DoSend us a textAre you itching to join a startup? Before you do, ask yourself these ten questions to give yourself a greater probability of success - personally and professionally. In this episode Pat Kothe explains what a startup is, the risks that need to be mitigated along the way to becoming a company, and ten questions every aspiring entrepreneur needs to answer for themselves before jumping into a startup.Support the showConnect with Mastering Medical Device: Website: https://www.masteringmedicaldevice.com LinkedIn: https://www.linkedin.com/company...
2021-04-1928 minMastering Medical DeviceFive Critical Customer Motives You Need to UnravelSend us a textIn this episode Pat Kothe recaps five critical customer motives that emerged from the first 10 episodes of the podcast and discusses why it is important for people within medical device companies to unravel them. He also discusses some of the issues we will begin to explore in future episodes, broadening out to include interviews with industry people, and why it is important to share the podcast with others you feel could benefit from the content, and how to best do so. Support the showConnect with Mastering Medical Device:
2021-03-1531 minMastering Medical DeviceMastering Medical Device Intro TrailerSend us a textThis episode introduces you to the Mastering Medical Device Podcast and explains how it will help you become more effective in your current role, and put your career on the fast-track. The host, Pat Kothe, shares how the podcast is structured and some of the topics to be covered, along with his background. Welcome to Mastering Medical Device!Support the showConnect with Mastering Medical Device: Website: https://www.masteringmedicaldevice.com LinkedIn: https://www.linkedin.com/company/mastering-medical-device Patrick Kothe LinkedIn: https://www.linkedin.com/in...
2021-01-1006 min
Dissect & ConnectEpisode 40 - Support for Grieving ParentsKatherine Allen and Lisa Evanylo have both experienced the heartache of losing a child and the journey of grief and healing that follows. A little over a year ago, the two women decided to openly share their pain and launch a support group for other bereaved parents. The monthly group, which is now meeting via Zoom, now has participation from not only Virginia’s New River Valley but even other parts of the country. In our conversation, Katherine and Lisa both recall the events surrounding the deaths of their sons: Katherine’s son, Matt, by suicide; and Lisa...
2020-11-2852 min