Shows
Futurecrafting™ FridaysFF#06 - Chris DuBois - Adapting to market saturationIn this conversation, Patrick Kizny and Chris DuBois discuss the evolving landscape of the agency space, focusing on the challenges posed by market saturation, technological advancements, and the need for agencies to adapt their strategies. They emphasize the importance of problem-focused messaging, the role of AI in enhancing efficiency, and the necessity of defining success and value in business. The discussion also touches on the significance of building trust and differentiation in a crowded market, as well as the future of agency business models in light of these changes.TakeawaysThe agency market...2025-01-1648 min
Agency Forward029 Patrick Kizny: The Value MethodHey everyone, today I’m joined by Patrick Kizny.Patrick is the founder of Futurecrafting™ and a creative entrepreneur with over two decades of experience leading firms in digital marketing, branding, and Hollywood-grade CG & VFX. He’s worked with clients all over the globe and now helps creative firms unlock value and scale their impact with his Value Method.I brought Patrick onto the show to share his insights on how marketing agencies can create value, communicate it effectively, and position themselves strategically in the value chain. If you’ve ever struggled with positioning, pricing, or just...2024-11-0539 min