Shows
Futurecrafting™ FridaysFF#02 - Stop Selling Services — Start Delivering Outcomes with Jeff MeadeThe fastest way to lose your agency’s edge is to try to be everything to everyone.The host, Patrick Kizny and Jeff Meade (Creative Friction) discuss the critical role of positioning and accountability in creative agencies, breaking down the most pressing challenges for agencies today and offering actionable advice on how to create long-term value for clients.Questions we sparred over:⇀ How can creative agencies design a positioning strategy that naturally draws clients to them instead of constantly chasing leads?⇀ What are the dangers of offering too many services, and how ca...2024-10-1747 min