Shows
The Incremental MarketerJam, Reinvented: How JamPackd Became a Breakout Brand | Michelle & Brian Platt, Co-FoundersWhat happens when a creative director and a wellness entrepreneur team up to reinvent jam?They turn it into a performance product — and a category disruptor.Meet Michelle and Brian Platt, co-founders of JamPack’d Jams. They set out to rethink breakfast and ended up shaking up an $8 billion industry. In this episode, they share how JamPack’d went from a kitchen experiment to a fast-growing functional food brand — with more protein than peanut butter, more fiber than broccoli, and all the flavor of traditional jam.We dig into...
2025-11-1230 minThe Incremental MarketerThe Wild West of Mobile, Gaming & CTV | Andrew Wohlwend, Head of Operations at XsollaThe lines between CTV, mobile, social, and gaming have officially blurred. But as platforms converge, measurement is falling apart.In this episode of The Incremental Marketer, Andrew Wohlwend (Head of Operations, Xsolla Ads) explains how marketers can find signal in the chaos—and rebuild attribution that actually works.We dig into why “mobile vs. gaming vs. CTV vs. social” is the wrong starting point, how accidental or low-intent clicks inflate results (and what to measure instead), and practical frameworks for deduping audiences, weighting the journey, and setting realistic learning cycles....
2025-11-0529 minThe Incremental MarketerThe Holy Grail of Marketing | Greg Licciardi, VP of Sponsorships and Partner Programs at the ANAIf you’ve ever wondered how to use AI without losing the human side of marketing, this conversation is for you.Greg Licciardi, VP of Sponsorships and Partner Programs at the ANA and author of The Holy Grail of Marketing, joins host Paul Boruta of Slingwave to explore how Agentic AI is reshaping marketing as we know it.They discuss how brands can reach the right person, with the right message, in the right environment, at the right time - while keeping authenticity and brand purpose intact.In...
2025-10-1430 minThe Incremental MarketerStand for Something: The Operator-Led Marketing Playbook | Scott Kabat, Founder & CEO 621 ConsultingHow do you turn marketing strategy into a system that drives growth?In this episode of The Incremental Marketer, Scott Kabat (CEO & Founding Partner, 621 Consulting; ex–Flip Video, One Medical, Prezi, Clorox) explains the operator-led marketing model—how fractional CMOs and hands-on operators help companies build real marketing engines that deliver growth.We talk about why so many businesses struggle to find the right marketing talent, how fractional teams accelerate capability building, and what it takes to balance short-term wins with long-term brand impact. Scott also shares lessons from his work acro...
2025-09-3031 minThe Incremental MarketerFrom Founder-Led Sales to Scalable Growth | Katharine Hill Contag, Fractional Head of Growth KlaroStill the main seller at your company? Here’s how to step back while building a growth engine that scales.In this episode of The Incremental Marketer, I sit down with Katharine Hill Contag, Fractional Head of Growth at Klaro and seasoned marketing executive. Kat helps early-stage B2B companies nail their go-to-market strategy, build demand engines, and lay the foundation for repeatable growth.She breaks down her 3 Ms of Go-to-Market — Message, Motion, Math — and shares the biggest mistakes founders make in early GTM planning. You’ll also hear how to run quic...
2025-09-3034 minThe Incremental MarketerMarketing Leadership in the Age of Disruption | Mike Kelly, CEO & Co-Founder - Kelly Newman AdvisorsHow can CMOs thrive when the old playbook no longer works?The rules of marketing have changed. Flat budgets, flipped funnels, and AI disruption mean today’s CMOs are under more pressure than ever.In this episode of The Incremental Marketer, I talk with Mike Kelly - CEO & Co-Founder of Kelly Newman Advisors, and former leader at The Weather Channel, AOL, Time Warner, Unruly, and Colspace - to explore the new rules of marketing leadership. From boardroom insights to practical advice, Mike shares what it takes to lead in today’s rapi...
2025-09-3023 minThe Incremental MarketerScaling Smart: The Founder-Engineer Guide | Vineet Thanedar, Founder of Zip and Version One LabsHow do great founders decide what to build — and when?In this episode of The Incremental Marketer, I connect with Vineet Thanedar — Founder of Zip and Version One Labs, and a product + engineering leader behind Crunchbase, OnCue, and Mudflap — to break down how seasoned builders approach product decisions.Whether you’re building your first product, scaling a startup, or leading a cross-functional team, this conversation is packed with hard-earned lessons you can apply right now.TIMESTAMPS00:00 The Evolution of Marketing and Product Development 01:50 Founding...
2025-09-3039 minThe Incremental MarketerFrom StartUp to Standout | Jonathan Tushman, CPO + CTO of Hi MarleyWhat does it really take to turn a startup idea into a scalable tech company?In this episode, Jonathan Tushman—Co-Founder and CTO of PipeWave and driving force behind Hi Marley—unpacks the real-world strategies behind startup growth, AI integration, and building high-performing teams.From early product decisions and prototyping tools to navigating team dynamics and choosing the right tech stack, Jonathan shares practical lessons for founders ready to scale smart. Whether you're deep in the startup trenches or dreaming up your next big idea, this episode is a must-listen.
2025-09-3031 minThe Incremental MarketerThe VC Playbook for Founders | Petra Griffith, Founder & Managing Director of Wedbush VenturesThink landing your first 50 customers proves product-market fit? Think again.In this episode of The Incremental Marketer, I sit down with Petra Griffith — investor, advisor, and ex-Netflix/Yahoo exec — to break down early-stage marketing through a VC lens. Learn why CAC lies, how AI is reshaping marketing, and what signals investors actually care about.Perfect for founders, marketers, and anyone building from zero to one.TIMESTAMPS00:00 Introduction to Early Stage Investing04:04 Navigating the Startup Ecosystem10:09 The Impact of A...
2025-09-3032 minThe Incremental MarketerThe 10 Questions Every Marketer Is Asking in 2025What are CMOs, growth teams, and brand leaders asking us every week?In this episode of The Incremental Marketer, I connect with Saad Abu-dagen, Sales & Business Development Lead at Slingwave, to answer the top 10 questions we hear from marketers. From AI-powered media mix modeling and agile attribution to experimentation and causal measurement, I break down what matters, what’s changing, and what actually works in today’s marketing landscape.If you're looking to make smarter, faster decisions with your data — this episode is your marketing playbook.QUESTI...
2025-09-3029 minThe Incremental MarketerIncrementality 101 | Sam Adler, Director of Media Insights & Analytics at SlingwaveHow do you really know if your paid media is driving results—or just taking credit?In this episode I connect with Sam Adler, Senior Director of Media Insights & Analytics at Slingwave, to break down the real-world strategies behind incrementality, smarter attribution, and the pitfalls of platform-reported ROAS.From untangling view-through conversions to exposing oversaturated remarketing campaigns, Sam reveals how top marketers are replacing outdated models with unified measurement frameworks that actually guide growth.Whether you’re running performance campaigns or leading media strategy, this episode offers a pr...
2025-09-3023 minThe Incremental MarketerThe Future of Marketing Measurement | Paul Boruta, Founder & CEO of Slingwave🔍 Is your attribution model lying to you? You’re not alone—and you’re not stuck.In this episode of The Incremental Marketer, I dive into the rapidly evolving world of marketing attribution. He explores how we got here—from the early days of multi-touch attribution (MTA) to the rising importance of media mix modeling (MMM)—and why a hybrid approach is now essential for marketers navigating today’s privacy-first landscape.You'll learn:Why traditional MTA is falling shortHow MMM is making a comeback in the cookieless eraPractical ways to combine methods...
2025-09-3011 minThe Incremental MarketerBuilding Brands to Breakthrough | Mandy Waldorf Graham, Ex. Dir. Strategy & Analytics @ Drake CooperWant to boost your marketing impact—without overcomplicating it? In this episode of The Incremental Marketer, we’re joined by Mandy Waldorf Graham, Executive Director of Strategy & Analytics at Drake Cooper, to talk about building smarter strategies through creativity, data, and incremental thinking. With 20+ years of experience, Mandy shares how to build trust with clients, align creative with analytics, and why not all metrics are created equal. We also dive into lightweight MMM, cultivating a testing mindset, and what really drives marketing performance. 🎧 Tune in for practical insights whether you’re brand-sid...
2025-09-3024 minThe Incremental MarketerThe Future of Media Mix Modeling | Vince Scopino, Senior Director Analytics Products at SlingwaveIs Media Mix Modeling the secret weapon for smarter marketing—or just another data headache? Vince Scopino, Senior Director of Analytics Products at Slingwave, unpacks the evolution of Media Mix Modeling (MMM) and its current state. He explores the growing role of open-source tools, the irreplaceable value of human expertise in data interpretation, and the challenges of accurately forecasting revenue through MMM. Tune in for actionable insights, best practices, and a candid discussion on the complexities of modern MMM.TIMESTAMPS00:00 - Introduction to Media Mix Mo...
2025-09-3029 minThe Incremental MarketerMarketing in the Streaming Era | Todd Steinman, President Toon Media NetworksHow do you win in the streaming wars, especially in kids' content?Todd Steinman, marketing powerhouse at Kartoon Studios, reveals the high-stakes challenges of streaming media, from cracking the code on kids' content to leveraging data analytics for smarter decision-making. With profitability now the industry's top priority, Steinman shares insider strategies on staying competitive—even for smaller players going head-to-head with media giants. Don’t miss this deep dive into the future of digital marketing, content strategy, and the power of precision in an evolving landscape!TIMESTAMPS00:00 - Na...
2025-09-3019 minThe Incremental MarketerThe Evolving Role of the CMO | Robin Zucker, Co-Founder & CMO Renovar AIWhat separates great CMOs from the rest?In this episode of The Incremental Marketer, Robin Zucker—seasoned CMO and fractional CMO—pulls back the curtain on what it really takes to lead marketing in today’s fast-moving world. From mastering the balance between brand and performance to harnessing AI without losing the human touch, Robin shares game-changing insights you won’t want to miss. Plus, she reveals the key to proving marketing’s value to stakeholders—something every marketer needs to hear.TIMESTAMPS00:00 - The Evolving Role of the CMO
2025-09-3012 min