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Paul Catmur

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The ImposterousThe ImposterousEpisode 15: Paul CatmurPaul has spent many years working in advertising in the UK, Australia and New Zealand including ECD roles at some of these country’s largest advertising networks. Paul co-founded his own agency, Barnes, Catmur & Friends Dentsu and while working he often writes articles for the business press as well as car and fishing magazines. Paul now lives on the beach outside Auckland where he concentrates on writing a column in the NZ Herald along with a couple of books. A prolific writer with many years experience, Paul is the host of New Zealand’s best podcast (IOHO) Truth and Soul...2021-12-1921 minTruth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 21. Andy Blood Andy Blood is originally from the UK where he spent time at start up Rainey Kelly Campbell Roalfe, before he followed his heart over to New Zealand. In Auckland he worked at the highest creative level at Saatchis Auckland, Whybin TBWA, and Colenso BBDO doing some amazing work gathering three Cannes Grand Prix in the process. Unlike me, Andy is irrepressibly enthusiastic about almost everything, and he also mentions NFTs a couple of times so that should get us the cashed-up hipsters audience – he’s a great guy, with a lot of insights about the business, so have a listen.2021-10-151h 15Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 20. Damon Stapleton 2021In the middle of the Auckland lockdown I talk to the incoming Monkey’s New Zealand creative chief about leaving DDB after many years; what you actually do when you’re on gardening leave, and whether you should have a bath before or after talking to your gynecologist. Oh, and the future of advertising, where technology will take the industry, and whether it’s a good job for your kids to do.2021-09-1543 minNZ Sales & Marketing InsiderNZ Sales & Marketing InsiderNZ Sales & Marketing Insider - Episode 13 - Paul CatmurIn this episode, Ben speaks to veteran ad man Paul Catmur on ads featuring armadillos, the role of creativity and how to get the best out of your agency. 2021-07-1332 minTruth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 19. Jason ParisJason is currently CEO of Vodafone New Zealand, but don’t be put off by that corporate sounding title as he’s anything but. He’s also worked in advertising in London which doubly qualifies him for a listen. Jason shared some great insights including his views on advertising and ad agencies. He talks about the great mentors he has had over the years and his journey from being a sports obsessed work-shy schoolboy in Invercargill, via a marketing background to some big roles in both New Zealand and the UK. There are some great tips for those starting out in bus...2021-05-211h 39Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 18. Rob SherlockIn this podcast expat-Kiwi Rob Sherlock answers the immortal question: “What the hell do Global Creative Directors do, anyway?” We talk about his career from a Junior Accountant in South Africa to Global ECD of FCB based in Chicago via London, New Zealand and just about everywhere in Asia. 2021-03-301h 08Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 17. Jim Hall Music makes a huge difference to ads and Jim Hall has provided the music for many of New Zealand’s most popular ads over the last thirty years as well as some cracking two-note stings for Korean telcos. Jim has decades of musical experience across the globe including playing with Cilla Black, being musical director of X Factor NZ and playing in an amazing David Bowie tribute band.2021-03-301h 12Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 16. Ross Goldsack2021-01-261h 17Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 15 - Part 2. University of Waikato lecturers Dr. Mark Kilgour and Dr. Huw O’ConnorWe look at the roles of strategy, post rationalisation and creativity in advertising and they have some very interesting thoughts on whether creativity can be taught or whether it’s innate. Part 2. 2020-09-2556 minTruth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 15 - Part 1. University of Waikato lecturers Dr. Mark Kilgour and Dr. Huw O’ConnorWe look at the roles of strategy, post rationalisation and creativity in advertising and they have some very interesting thoughts on whether creativity can be taught or whether it’s innate. Part 1 of 2. 2020-09-251h 00Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 14. Shane BradnickShane Bradnick is currently ECD of TBWA Auckland. Shane was born in Zimbabwe and has worked in advertising in South Africa, Australia and New Zealand winning many awards along the way. We talk about his initial job as a teacher and what inspired him to stop wasting his time and instead do something meaningful like advertising.2020-09-251h 29Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 13. Marty O'HalloranMarty O’Halloran who has been head of DDB New Zealand since 2000 and DDB Australia since 2009 was recently appointed CEO of DDB global, this is a great achievement for someone from down here to get the big gig, especially as such a respected giant of the industry such as DDB.2020-09-241h 27Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 12. Sir John HegartyBartle Bogle Hegarty is still one of the most respected agencies in the world of advertising and the creative founder, Sir John Hegarty, is one of the most revered names. Such is his renown that in 2007 he was knighted for his services to advertising. (Mine is still in the post.) Sir John and I formed a close relationship while spending several minutes in a lift together in a hotel in Cannes in 2006. I felt that was a strong enough bond to ask him on the podcast and, it being the lockdown and everything, he couldn’t think of a reason no...2020-04-201h 01Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 11. Mike O'SullivanI first met Mike at the School of Communication Arts in London in 1988. We worked together for five years in London trying to make a name for ourselves with limited success. Following a chance meeting with a kiwi in Cancun, Mexico in 1994 we were offered a job at Y&R Auckland. In the end Mike came, I stayed at home, and unleashed from the handbrake of working with me, he went on to be ECD of Mojo, when it still existed; then together with Roger MacDonnell (and others) he started Colenso BBDO on its incredible path to glory, before a...2020-04-201h 27Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 10. Andrew StoneRocky is one of the biggest personalities from the last twenty years of NZ advertising, having been CEO of Saatchis NZ as well as leading start-ups Generator, and Droga 5. I talk to Rocky about how he got started, what he believes CEOs want from agencies along with some great tales from the past. He was named NZ CEO of the Year three times so he should know what he’s talking about.2020-03-281h 21Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 9. Michael FaudetI find it really interesting to talk to people who have gone on from a successful career in advertising to do great things in different areas. Michael Faudet is one of these and has followed a path from advertising ECD for DDB in New Zealand and Australia to becoming one of the world’s best selling poets. Yup, poetry is still a thing and Michael and his partner, Lang Leav, have sold hundreds of thousands of poetry books across the world through inspired use of social media. Listen to learn how they did it.2020-03-281h 38Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 8. Toby TalbotToby has been ECD at Colenso, DDB NZ, DDB Sydney, RKCR Y&R London and now Saatchis New Zealand. We talk about his criss-crossing across hemispheres, his early meetings with advertising legends Dave Trott and Paul Ardern, and I learn never to leave the microphone on when I go for a loo break.2019-12-101h 38Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 7. Lisa FedyszynLisa is one of the brightest young stars in the New Zealand advertising industry, or she would be if she wasn’t from Melbourne. As well as talking about her award-winning experiences in Aussie, New Zealand, and Droga 5 in New York with partner Jono, Lisa also talks about getting work-life balance right, ‘the agency of one’ as a way of moving your career forward, and we discuss the thin line between ‘strong encouragement’ and ‘bullying’ by creative directors.2019-12-101h 18Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 6. Dick FrizzellIn this episode we talk to celebrated New Zealand artist Dick Frizzell. As well as being one of New Zealand’s most famous painters, you will hopefully be interested to learn that Dick is also an ex-adman. Unfortunately he failed at that so had to look for an alternative career. We talk about his experiences in the advertising world and how what he learnt there helped set him up for a career in art. We also have interesting (hopefully) sections on cultural appropriation, exploiting child labour to make ads, and how to sell sausages made from fruit. I also lecture Di...2019-11-221h 18Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 5. Josh MooreJosh Moore, Principal Partner Pitchblack Partners Josh has worked at the highest creative level across New Zealand, Australia and in the UK. Agencies include, Mojo, Us, Y&R NZ and now his new role at Pitchblack Partners. He has worked as CEO and ECD which is one of the things we talk about as well as his time at a dysfunctional Lowe Lintas, trying to get people to hire him in London, and the experiences behind McWhopper, including winning Agency of the Year at D&AD.2019-11-221h 23Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 4. Jill BrinsdonJill Brinsdon Co founder of Radiation and Tricky Jill was (we believe) New Zealand’s first ever female creative director. She worked at several NZ agencies including Saatchi and Saatchi Wellington in its heyday, Bates in its decline, Mojo when it was still going and then founded her own agencies Radiation and Tricky. Among her favourite work is the Caltex stunt where a truck and a tugboat fight on a Californian pier.2019-10-141h 05Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 3. Mike WatsonFor links to work discussed in the podcast, please visit www.truthandsoul.co.nz2019-10-141h 09Truth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 2. Regan GraftonFor links to work discussed in the podcast, please visit www.truthandsoul.co.nz2019-10-1445 minTruth and Soul Inc. The New Zealand Advertising Podcast.Truth and Soul Inc. The New Zealand Advertising Podcast.Episode 1. Damon StapletonFor links to work discussed in the podcast, please visit www.truthandsoul.co.nz2019-10-141h 20