Shows
The Podcast ReportDriving Your Podcast to the Top of the iTunes Charts (VidSummit 2017 Presentation)There is a lot to say about the VidSummit event. I can’t say it all here. When I went in 2016, I didn’t expect it to be as great as it was. 2016 was amazing. Then I was asked to come back and present in 2017, and that presentation is today’s episode. The audio isn’t as good as it should of be, but the show was first class. I brought a client of mine with me and at the end of the event, she made a suggestion that I actually have people watch this presentation before sending t...
2018-01-1152 min
The Podcast ReportYour Message Is Bigger Than iTunes (Another Look At Multicasting)How is Podcasting like Tacos? Paul Colligan gets a rare chance to speak to key players in the video industry about multicasting - and how it all fits together. This is the Podcast version of a presentation he'll be giving at VidSummit later this week. To get the full video presentation and the slides from his VidSummit Presentation, click on the button below! Click To Grab The Bonuses !!! Big Idea – Your message is bigger than iTunes (Click To Tweet) Links – VidSummit – http://vidsummit.com How To Podcast Book – h...
2016-10-1921 minThe Podcast ReportWhat's The Problem With Most Podcasting Consultants?We, as an industry, are giving way too much attention to experience, and not enough attention to expertise. It's not how much anyone has done in this space, it's what results have they seen. When we, as an industry, stop celebrating time over results, we'll grow in some amazing ways. If you are looking for a podcast consultant, look for expertise over experience. If you are looking to become a podcast consultant, promote your expertise over your experience. Big Idea – Don't confuse experience with expertise. Links – Ed Da...
2016-10-1115 min
The Podcast ReportWhat Should Podcasters Think Of Apple iTunes Spoken Editions?Rumor is Apple is working on a "Spoken Edition" program that some Podcasters are seeing as competition. It isn't competition ... it is anything but that ... It's only going to get better for us Podcasters. Big Ideas – If you think iTunes Spoken Editions are competition, you've missed the gift Apple just gave you (Click To Tweet) Podcasting doesn't end at the smartphone (Click To Tweet) Links – The Techcrunch Article - https://techcrunch.com/2016/09/23/apples-itunes-soon-to-serve-up-spoken-editions-of-publishers-content/ Audible Channels - http://www.audible.com/mt/getchannels $5...
2016-09-2710 minThe Podcast ReportJohn Lee Dumas Listened To His Audience Before The AdvertisersJohn Lee Dumas sees more money from products made for his audience than he does ads read to his audience. He made more than $81,000 dollars in July of 2016 from podcast sponsor revenue, yet decided to tell Midroll he was going to do things differently starting August. Sponsor revenue went up in August - and he KILLED THE PREROLL - but that's not the entire story. John is more interested in growing his audience than he is growing his sponsorship revenue. Season 3 of The Podcast Industry report is all about leadership. John...
2016-09-2037 minThe Podcast ReportWhat Should Podcasters Do About Apple?In this episode of The Podcast Industry Report, host Paul Colligan kicks off Season 3 by delving into the significant influence of Apple in the podcasting world. Despite the challenges and frustrations podcasters may face with Apple's secretive nature and limited support, Apple remains the 800-pound gorilla in the industry, commanding approximately 80% of podcast listeners. Paul shares seven essential strategies to help podcasters navigate Apple's dominance, optimize their presence on the platform, and ultimately reach more with their message while profiting more from their content. Key Takeaways: • Understand What Really Matters in iTunes – Focus on factors that genuinely impa...
2016-09-1320 min