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Paul Ehlinger
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Behind the Franchise
Episode 18: Cleaning Yards, Changing Lives: How Julie Harrell of Cooper's Scoopers Built a Purpose‑Driven Franchise
In this inspiring Behind the Franchise episode, Julie Harrell, President of Cooper’s Scoopers, shares her unlikely journey from healthcare management to building one of the fastest‑growing mobile pet waste removal franchises in the U.S. Julie explains how she discovered a deeper purpose in the “poop business”—educating pet owners about environmental health, supporting franchisees with meaningful systems, and using franchise growth as a force for community impact. She dives into her founding timeline (launching in December 2023, FDD live by February 1, and nine trucks operational by June 17), operational challenges, and the importance of values‑...
2025-08-06
32 min
Behind the Franchise
Episode 17: Talk is Cheap with Fred Hassen and Alfredo Rivera of Sit Means Sit
In this episode of Behind the Franchise, host Paul Ehlinger sits down with Fred Hassen and Alfredo Rivera, the powerhouse duo behind Sit Means Sit, one of the largest dog training franchises in North America. From Fred’s unexpected entry into the dog world at age 40 to building a 170+ location business, they share an unfiltered look at the grit, growth, and guiding principles that built their empire.Discover how integrity, authenticity, and a passion for dogs transformed a van-based hustle into a national brand. If you're interested in franchising, entrepreneurship, or just love a good underdog story (li...
2025-08-01
43 min
Behind the Franchise
Episode 16: Bold Leadership & Brand Growth with Sally Facinelli
In this powerful episode of Behind the Franchise, host Paul Ehlinger sits down with industry powerhouse Sally Facinelli, CFE, a 29-year veteran in franchising. Sally shares the raw, real, and inspiring journey that’s defined her career — from international expansion in the dot-com era to leading high-growth franchise brands and shaping the future of female leadership in the space.🔥 Key Topics Covered:How Sally scaled Aussie Pet Mobile from 13 to 500+ locations globallyWhy franchising is more than business — it’s a familyThe mindset shift from perfection to authenticity in leadershipWhat Sally learned on a soul-search...
2025-07-23
36 min
Behind the Franchise
Episode 15: Building the Future of Pet Wellness Franchising with Tim Vogel of Scenthound
Join Paul Ehlinger on Behind the Franchise as he sits down with Tim Vogel of Scenthound to uncover the behind-the-scenes tactics of scaling a data-driven pet care empire. From launching a single grooming van to building a network of 150+ franchise locations, Tim reveals how proprietary AI and longitudinal dog-health data are disrupting the pet wellness industry. Expect candid insights on overcoming “the serious shit moments,” removing bottlenecks from the CEO role, and the radical shift from artistry to automation in grooming. If you're a franchise investor, pet care innovator, or entrepreneur seeking a scalable model, this episode is your master...
2025-07-16
37 min
Behind the Franchise
Episode 14: Systems That Scale with Brooke Janousek of GarageExperts
In this episode of Behind the Franchise, host Paul Ehlinger sits down with Brooke Janousek, current CMO of Garage Experts and founder of The Grow CMO, for a deep dive into the realities of marketing leadership in franchising.Brooke shares her transition from running a thriving fractional CMO consultancy to taking on a full-time executive role—and why she made that move. Learn how she helped implement systems that scale, balanced brand creativity with performance, and stayed in sync with franchisees across 83 locations. She also drops gems on boundary-setting, customer insights, and the power of emotional branding....
2025-07-03
38 min
Behind the Franchise
Episode 13: From Facebook Pioneer to Franchise Powerhouse with Kristen Pechacek of MassageLuXe
In this episode of Behind the Franchise, host Paul Ehlinger sits down with Kristen Pechacek—CEO of MassageLuXe and a digital marketing pioneer—to unpack her journey from launching Facebook pages in the MySpace era to leading one of the fastest-growing wellness franchises in the U.S.Kristen shares how she turned early social media success into a powerful franchising career, with stops at the Minnesota Vikings, Self Esteem Brands, and now MassageLuXe. Learn how she scaled emerging brands, built out tech stacks for growth, and why her marketing background gave her a unique edge...
2025-06-20
40 min
Behind the Franchise
Episode 12: Bravery, Brands, & Bottom Lines with Felicia Reeves of Empower Brands
From startup hustle to CMO of a billion-dollar franchise platform, Felicia Reeves brings clarity, courage, and sharp strategy to the ever-evolving world of marketing. In this episode of Behind the Franchise, Felicia opens up about her early entrepreneurial journey, how she empowers franchisees across 10 brands, and why bravery, action, and understanding the P&L are at the heart of effective marketing. We unpack how she fosters a high-performance culture, balances creativity with data, and embraces local marketing in a digital-first world. Whether you’re a brand bu...
2025-06-06
45 min
Behind the Franchise
Episode 11: Sliders, Strategy & Staying Power: White Castle’s Century of Craving with Lynn Blashford
In this episode of Behind the Franchise, Paul sits down with Lynn Blashford, CMO of White Castle, to talk about the iconic burger brand’s 104-year legacy, its fiercely intentional decision not to franchise, and the creative strategies that keep it relevant across generations. From Valentine’s Day table service to Harold & Kumar’s enduring impact, Lynn shares how White Castle blends tradition with innovation — all while staying true to its family-owned roots. If you’ve ever wondered how a 1921 brand thrives in the age of TikTok and AI, this one’s for you.
2025-05-23
41 min
Behind the Franchise
Episode 10: More Than Merch with Andrea Wiita of The Retail Method
In this episode of Behind the Franchise, Paul Ehlinger sits down with Andrea Wiita, founder of The Retail Method, to explore how smart retail strategy can supercharge brand loyalty and profitability in franchising. Andrea shares her journey from traditional retail with brands like JCPenney and Neiman Marcus to helping scale Orange Theory’s retail operations during a time of explosive growth. She unpacks the unique challenges and opportunities of retail in franchise environments, the importance of aligning merchandise with brand identity, and how to empower franchisees with tools—not just product.
2025-05-15
31 min
Behind the Franchise
Episode 9: Franchise Smarter, Not Harder with Dawn Abbamondi of SMB Franchise Advisors
On this episode of Behind the Franchise, host Paul Ehlinger is joined by franchise strategist and industry veteran Dawn Abbamondi of SMB Franchise Advisors. With a career spanning multi-unit corporate franchises, franchise consulting, and even franchise ownership, Dawn shares practical insights on brand development, innovation, and scaling the right way. She also breaks down how emerging brands can avoid common pitfalls, why founders need to let go to grow, and how franchisors must embrace technology and evolving consumer trends to stay relevant.From her engineering background to shaping franchise success stories, Dawn brings hard-earned wisdom and straight...
2025-04-25
43 min
Behind the Franchise
Episode 8: Scaling Smart with Leigh Welch of Leigh Welch Consulting
In this episode of Behind the Franchise, host Paul Ehlinger sits down with franchise operations expert Leigh Welch, founder of Leigh Welch Consulting. With over a decade in the franchising industry, Leigh shares insights on the crucial role of franchisee support, the importance of investing in operational coaching from day one, and why early-stage brands often struggle with profitability. She also discusses the evolving landscape of franchising, the impact of AI on franchise operations, and the dos and don’ts of turning a business into a franchise. Whether you’re a franchisor, franchisee, or just curious about the business mode...
2025-04-11
34 min
Behind the Franchise
Figureoutable Marketing: Building Human-First Brands with Jay Kallman
In this episode of Behind the Franchise, host Paul Ehlinger (CEO of Flamel.ai) sits down with Jay Kallman, founder of Revvy Marketing, to unpack the beautiful balance between data-driven strategy and human-first branding. With over 15 years in marketing, Jay shares her journey from working with major franchises to launching her own purpose-driven agency.She dives into why foundational marketing still matters, how to build trust in a tech-heavy world, and what it really means to “show love” as a business value. From franchise systems to startups, Jay’s insights on aligning sales, marketing, and operations are action...
2025-03-28
37 min
Behind the Franchise
Episode 6: Building a Franchise that Lasts with Kristpoher Stuart of Bloomin' Blinds
In this episode of Behind the Franchise, host Paul Ehlinger sits down with Kristopher Stuart, Chief Development Officer of Bloomin' Blinds, to discuss his unconventional journey from firefighter to franchise leader. Kris shares how growing up in a family-run business shaped his mindset, why he pursued firefighting alongside entrepreneurship, and how he ultimately discovered franchising as a vehicle for lasting impact.How firefighting and franchising share more in common than you thinkThe importance of transparency, authenticity, and trust in franchise operationsWhy Bloomin' Blinds is betting big on AI and automation to reshape home servicesHow strong company...
2025-03-14
53 min
Behind the Franchise
Episode 5: Momentum Toward Growth with Brooke Budke of Momentum Brands
In this episode of Behind the Franchise, host Paul Ehlinger chats with Brooke Budke about her journey as the founder and CEO of Momentum Brands. They explore how she empowers franchisees, shares marketing tips for franchises, and continues to pursue growth both professionally and personally. Highlights of this episode include: Brooke shares how she got into franchising and how her journey led her to Momentum brands. Insights into how Brooke balanced her personal and professional life in franchising. The importance of understanding your audience as a franchise. Creative marketing...
2025-02-04
1h 00
Behind the Franchise
Episode 4: Fired Up for Growth with Michael Sutton of Grill Hero
In this episode of Behind the Franchise, host Paul Ehlinger chats with Michael Sutton about how he is expanding his business Grill Hero from Canada to the U.S., as well as just constantly elevating all aspects of the franchise. Highlights of this episode include: Michael sharing some of his milestones when founding Canadian BBQ Boys and transitioning and rebranding to business to Grill Hero The full rebranding journey and its lessons learned A deep dive into Grill Hero’s core values & mission Franchise marketing and customer engagement strategies fro...
2025-01-15
38 min
Behind the Franchise
Episode 3: Having Fun Growing Fast with Mark Amery of Puddle Pool Services
Dive into the pool of entrepreneurship with Mark Amery, founder and CEO of Puddle Pool Services! In this episode of Behind the Franchise, host Paul Ehlinger chats with Mark about building a fun, vibrant brand in the home services industry. Highlights: Mark's journey from a single home service brand to multiple successful franchises The importance of maintaining a personal touch as your franchise grows Innovative marketing strategies, including wrapping buses and joining Santa Claus parades How Puddle Pool Services leverages technology to streamline operations The challenges and rewards of rapid franchise expansion Mark's unique approach to...
2024-11-01
41 min
Behind the Franchise
Episode 2: Win as a Team with Kyle Kosco of Caring Transitions
Welcome to Episode 2 of "Behind the Franchise"! In this episode, we chat with Kyle Kosco, VP of Marketing at Caring Transitions who shares his journey from running a marketing agency to leading the marketing efforts of a thriving franchise. Discover how Caring Transitions supports seniors and their families during life transitions and learn about their unique "Caring for a Cause" initiatives. From his first 90 days on the job to building strong relationships with franchise owners, Kyle provides valuable insights into the world of franchise marketing. Plus, find out how CT Bids is revolutionizing the online estate sales space. 🔍 Key Topic...
2024-06-17
46 min
Behind the Franchise
Episode 1: Brand Better, Grow Faster with Jessica Yarmey of SizzleSociety
Welcome to the inaugural episode of "Behind the Franchise" where we dive deep into the strategies that drive franchise brand success. In this episode, host Paul Ehlinger is joined by Jessica Yarmey, CEO of SizzleSociety and former CMO of Club Pilates. Jessica shares her journey from a marketing enthusiast to a franchise brand leader, offering invaluable insights on scaling businesses effectively and sustaining brand integrity during rapid growth. Throughout the episode, Jessica discusses the nuances of brand promotion and protection, her strategies for aligning brand values with business operations, and her approach to overcoming the challenges of...
2024-05-11
53 min
Middle Tech
237. The Fed Raised Interest Rates, TikTok's Privacy Controversy, and Founder Spotlight w/ Paul Ehlinger of Flamel.ai
This week Logan and Evan discuss the Fed's decision to raise their benchmark interest rate, and the current state of the banking industry. We also dive into the controversy surrounding TikTok's privacy policies and the possibility of forcing them to sell to an American company. For our AI Edge segment, we explore OpenAI's launch of plugins and the fundamental shift it creates in the way we interact with the internet. With plugins, all the internet's information and call-to-action will be at our fingertips in a chat interface. Lastly we interviewed Paul Ehlinger, CEO and Co-founder of Flamel.ai. We...
2023-03-27
51 min
Dragon Sports Live
Dragon Sports Live 1/9/23
Dragon Sports 1/9/23 MLB Tigers acquire IF Tyler Nevin from Orioles for cash. Yankees Aaron Judge AP Top male Athlete after 62-HRs year. Wade Riley returning to the Brewers on 4.5M deal. Yankees name Omar Minaya as Senior Adviser to baseball operations. Also Hire Brian Sabean as Adviser to GM Brain Cashman Orioles DFA Ryan O’Hearn after trade. Claim back Lewin Diaz. Diamond Back Sign 3 Time All Star Evan Longoria to a 1-yeal Deal Reds released Mike Moustakas with $22M left on deal. White Sox gives Andrew Benintendi a 5-year 75M Deal. Shohei Ohtani, Yu Darvish, an...
2023-01-09
1h 04
Sports Card Strategy Show
Sports Card Strategy Show Ep 54: London Card Show 2022 Recap - Sports Card Investing & Flipping Tips
Paul Hickey and Kendall "Lefty" McKee team up for big Episode 54 of the Sports Card Strategy Show. We recap the London Card Show, and talk about Trevor Lawrence, Sam Ehlinger, Rhamondre Stevenson, Jacoby Brissett, Lewis Hamilton, Cade Cunningham and more. In this episode, we talk about: - L of the week - W of the week - Buy Now - Market Movers Deal of the Week - Sell Now - Would you rather? - Gauntlet - Sports Card Investment Report Moves - Audience Q and A
2022-11-01
46 min
Everyone Gets a Trophy
Fake Accents
Paul and Kevin discuss the tragic passing of Jake Ehlinger. Then UT baseball's triumph over TCU in Fort Worth, the emergence of Pete Hansen, what to do with Eric Kennedy's bat, and whether David Pierce can coach 3rd base. On to UT football: specifically, who should Sark target in the transfer market, whether to take another QB backup, and why our love of Samoans has been compromised by a USC transfer going to Ohio State. Finally, people faking accents to "relate" and shamefully catching ourselves doing it in our own lives. Upgrade your financial life with Gabe W...
2021-05-12
1h 02
Sicko Sports Podcast
Episode 25 - Aaron Rodgers and the Mayweather Paul brawl
We have unfortunately lost a longhorn and the younger brother of Sam Ehlinger, Jake Ehlinger passed away yesterday and you can feel it heavy here in Austin. My thoughts and prayers to the Ehlinger family. Where will Aaron Rodgers end up? Jake Paul is at it again, this time with the greatest boxer of all time #AaronRodgers #gotchahat #MayweatherPaul #JakeEhlinger --- Support this podcast: https://podcasters.spotify.com/pod/show/sickosports/support
2021-05-08
48 min
Winning Cures Everything
5/7 Georgia NIL, Schefter vs fans?, Jimbo vs Saban, Jake Paul, Top 5 regional fast food, Bears move?
Gary flies the ship solo on Episode 818!- RIP Jake Ehlinger - Texas LB & brother of QB Sam Ehlinger- Georgia governor Brian Kemp signed House Bill 617, which is the state's NIL law... but there's some interesting differences with this one- Adam Schefter went on Dan Patrick's show and explained that he personally chose to break the Aaron Rodgers news on the afternoon of the first round of the NFL draft, for business reasons. What?- Texas A&M head coach Jimbo Fisher told the Houston Touchdown Club that they're going to, at some point, "beat their ass" even...
2021-05-07
32 min
Saturday2Sunday Football Podcast
Episode 411: 2021 Quarterback Tiers
Paul and Matt kick of the 2021 Tier Buster Series with the Quarterback class. They discuss what traits, characteristics, NFL Role, Draft Projection, and Dynasty Rookie Draft Projection make up their four unique tiers. Following that, Paul shares his thoughts on the quarterback class as a whole and why it is such a special class. Next, they discuss 14 quarterbacks, putting them into the four different tiers. Paul goes through each of his tiers and ranks them within the tiers as well. They go into detail on many of these quarterbacks and discuss their traits, developmental areas and overall...
2021-02-17
1h 03
614Startups
S7E3 - Paul Ehlinger, Allos Ventures
On this episode, Elio interviews Paul Ehlinger, Principal at Allos Ventures. Allos Ventures invests in industry-transforming businesses and partners with visionary entrepreneurs to help their companies accelerate growth and build value. Paul’s career started as a medical device engineer in Southern California and he ultimately transitioned from the corporate world to the world of venture capital as an Investment Manager at the Kentucky Enterprise Fund where he invested in pre-seed and seed-stage companies. Paul joined Allos Ventures in December 2019 to continue creating opportunities for early-stage companies. Allos recently invested in Columbus-based startup getHEALTH led by Nick Potts. ...
2020-11-26
33 min
Everyone Gets a Trophy
"Campbell's Chunky" - The 1-0 Podcast
In this week's ep., Joe & BK preview the Longhorns' upcoming matchup with Matt Campbell and the Iowa State Cyclones. Plus, the guys discuss what this final stretch means for Sam Ehlinger's Texas legacy and they preview the 2020-21 Texas Basketball team. Thanks for listening! Happy Thanksgiving!
2020-11-25
58 min
Everyone Gets a Trophy
Forde Yard Bash
Chris Ash has a media availability. How's the D looking? We break down Sam Ehlinger's career at Texas and observe that he has gotten better every year. Can he still level up? Is his return in 2021 an actual possibility? Pat Forde and many in the national sports media continue to push the "playing football is irresponsible" narrative while having the audacity to make sympathetic noises when non-revenue sports are cut as a direct result of not playing it. We offer a hearty bag of F off to Forde and his ilk. Hard Knocks is following the LA teams and...
2020-08-26
57 min
Everyone Gets a Trophy
Horns & Bulls
It's a bovine themed EGAT as the boys explore the valuable additions of Michigan grad transfer WR Tarik Black and 2020 CB recruit Jahdae Barron to the Longhorn fold. Then they talk prospective 2021 Longhorn draft prospects like Sam Cosmi, Sam Ehlinger, Caden Sterns, and Joe Ossai. Is it too early to project their draft status? Of course. But let's do it anyway. Finally, they continue their Bulls Dynasty Jordan obsession with a discourse on the Last Dance documentary. The 90's Bulls are at their apogee, but the media begins chipping away at the Jordan phenomenon with criticisms of his proliferate gambli...
2020-05-05
58 min
Everyone Gets a Trophy
Don't Let The Time Do You
With nationwide lockdown, we talk about card deck prison workouts and break down the Big 12 and NCAA rules about athlete training to ponder how athlete self-discipline will be tested by online courses, open dining, and no mandatory workouts. Hope for a 2020 college football season, because nearly every other sport live under its financial roof. Finally, what do the Heisman, Big 12 conference championship, and national title odds tell us about the seemingly incongruous perception of the OU program and the Big 12 in general? Why is a Sam Ehlinger Heisman run inexorably linked to Texas revival? The EGAT podcast is spo...
2020-04-01
1h 02
Everyone Gets a Trophy
"C's Get Degrees" - The 1-0 Podcast
The drought is over! Joe & BK break down every detail of Texas's first home victory over Oklahoma State since 2008. The Horns may have only played a "C"-quality game, but they did enough to tip the Cowpokes. The guys give all of the good, bad and ugly from the win, including special teams blunders and the continued emergence of the Sam Ehlinger and Devin Duvernay combination. Plus, the guys talk injuries and discuss what this secondary might look like against West Virginia after the bye week.
2019-09-25
1h 02
Everyone Gets a Trophy
"Lion Moms" - Everyone Gets a Trophy
Paul and Kevin break down the Texas-Rice game, preview Oklahoma State and debate that Sam Ehlinger's junior year draft status may not be so easy to predict. Also, remember ref Walt Anderson? He's back! And finally, Notre Dame is a 14-point underdog at UGA. The Irish haven't been this disrespected since Henry VIII.
2019-09-19
1h 00