Shows
Wine Talks with Paul K.Wine Innovation: Mini Bottles, Younger Drinkers, and an Industry in Transition: Meet Abby BogleI keep hearing how the industry has to change, how Gen Z is aren't drinking wine, how the trade is slow to do anything....until you speak with Abby Bogle. She is the type of enthusiasm and drive that is needed to move with the times. You have all heard me say that "time will tell" and that "all generations come around to the proper glass of wine." What Abby is doing is making the proper glass of wine more accessible. Be careful, she is a bit infectious. Abby Bogle is...
2025-10-1652 minWine Talks with Paul K.Wine Innovation: Mini Bottles, Younger Drinkers, and an Industry in Transition: Meet Abby BogleI keep hearing how the industry has to change, how Gen Z is aren't drinking wine, how the trade is slow to do anything....until you speak with Abby Bogle. She is the type of enthusiasm and drive that is needed to move with the times. You have all heard me say that "time will tell" and that "all generations come around to the proper glass of wine." What Abby is doing is making the proper glass of wine more accessible. Be careful, she is a bit infectious. Abby Bogle is...
2025-10-1652 min
What's the Problem?Paul MabrayPaul Mabray is a pioneering figure in the wine industry, renowned for his innovative integration of technology and digital strategies into wine marketing and sales. With over two decades of experience, he has consistently been at the forefront of digital transformation within the sector. In 2002, he founded Inertia Beverage Group, which later evolved into WineDirect.com, a company that revolutionized winery e-commerce by enabling direct-to-consumer sales.Continuing his commitment to digital innovation, Mabray established VinTank.com, a social media monitoring and customer relationship management platform tailored for the wine industry. VinTank analyzed millions of online wine conversations...
2025-06-061h 13
The Cellar Door PodcastThe Wine Futurist: Paul Mabray on Where the Industry Must GoSend us a textPaul Mabray is one of the original tech pioneers in the wine industry. Though he grew up in Napa Valley, his early influences came not from vineyards or cellars, but from lines of code—his father teaching him programming instead of the finer points of swirling and sniffing. Despite this unconventional beginning, Paul eventually found himself selling wine across California, a path that sparked his deep curiosity about not just wine, but the business behind it.There’s never been more great wine available across the globe—but selling it? That’s anothe...
2025-04-121h 32
TheWineProPodcastMaking Wine Work Online: Guest Paul MabrayPaul Mabray, long-time, wine industry professional, joins us this week to give his opinions on the state of the wine industry. In the early 2000s, Paul founded Inertia Beverage Group which became WineDirect. Since then, Paul has founded other wine-related tech companies and is currently working on a stealth project he hopes to launch in 2025. As he says, he is focused on, "Making wine online work. Period."
2025-02-1743 min
Italian Wine PodcastPaul Mabray | Masterclass US Wine Market with Barbara FitzgeraldWelcome to Episode 2189 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews the Napa-based wine entrepreneur Paul Mabray.In this episode, they explore the macro-level changes shaping the wine industry and how wineries are adapting through digital strategies. They dive into the successes and challenges faced by online wine businesses and analyze their evolving role in the market. Lastly, they discuss the digital transformation journey of wineries, from small family-run operations to large-scale producers, uncovering insights for businesses of all sizes. More about today’s gue...
2024-12-1628 min
Wine Talks with Paul K.Are Family-Run Wineries the Heart of True Wine Culture? | Keith SaarloosWine isn't just a drink; it's a story, memory, and time capsule. In this episode of Wine Talks, we explore the world of authentic, handcrafted wines with Keith Saarloos of Saarloos and Sons. Keith's vineyard journey began when his family transitioned from apple orchards to vineyards, fueled by resilience and a shared passion for creating unforgettable experiences. With a rich family legacy and a commitment to quality, Keith reveals how each bottle captures specific moments and places, inviting people to savor something deeply personal. This conversation highlights the contrast between the...
2024-11-051h 13Wine Talks with Paul K.Are Family-Run Wineries the Heart of True Wine Culture? | Keith SaarloosWine isn't just a drink; it's a story, memory, and time capsule. In this episode of Wine Talks, we explore the world of authentic, handcrafted wines with Keith Saarloos of Saarloos and Sons. Keith's vineyard journey began when his family transitioned from apple orchards to vineyards, fueled by resilience and a shared passion for creating unforgettable experiences. With a rich family legacy and a commitment to quality, Keith reveals how each bottle captures specific moments and places, inviting people to savor something deeply personal. This conversation highlights the contrast between the...
2024-11-051h 13Wine Talks with Paul K.From War to Wine: How the Schlumberger Preserved Its 200-Year Winemaking Legacy | Thomas SchlumbergerWhat does it take to protect a 200-year-old winemaking legacy? In this episode of Wine Talks, Paul K speaks with Thomas Schlumberger about the historical and cultural legacy of Domaines Schlumberger, a renowned Alsatian winery. Thomas, the seventh generation to manage this family estate, reveals how his ancestors preserved these vineyards during wars and the challenges that came with it. As climate change presents new challenges and possibilities, Thomas also explains how his team adapts to continue producing authentic wines that express the unique terroir of Alsace and the difficulties of promoting terroir-focused...
2024-11-0147 minWine Talks with Paul K.From War to Wine: How the Schlumberger Preserved Its 200-Year Winemaking Legacy | Thomas SchlumbergerWhat does it take to protect a 200-year-old winemaking legacy? In this episode of Wine Talks, Paul K speaks with Thomas Schlumberger about the historical and cultural legacy of Domaines Schlumberger, a renowned Alsatian winery. Thomas, the seventh generation to manage this family estate, reveals how his ancestors preserved these vineyards during wars and the challenges that came with it. As climate change presents new challenges and possibilities, Thomas also explains how his team adapts to continue producing authentic wines that express the unique terroir of Alsace and the difficulties of promoting terroir-focused...
2024-11-0147 minWine Talks with Paul K.The Vineyard No One Thought Could Exist in Texas with Stephanie FranklinHave you ever dreamed of starting something big–like planting a vineyard–in a place where it seemed impossible? Then this episode is for you. In this week's episode of Wine Talks, Paul K sits down with Stephanie Franklin, founder of Franklin Vines, who is building her first ever vineyard in the historic yet lesser-known town of Shankleville, Texas. Stephanie shares her inspiring journey of honoring her family's legacy by creating a vineyard on her grandfather's land, despite the harsh Texas climate and the rarity of vineyards in the area. Tune in now to h...
2024-10-1748 minWine Talks with Paul K.The Vineyard No One Thought Could Exist in Texas with Stephanie FranklinHave you ever dreamed of starting something big–like planting a vineyard–in a place where it seemed impossible? Then this episode is for you. In this week's episode of Wine Talks, Paul K sits down with Stephanie Franklin, founder of Franklin Vines, who is building her first ever vineyard in the historic yet lesser-known town of Shankleville, Texas. Stephanie shares her inspiring journey of honoring her family's legacy by creating a vineyard on her grandfather's land, despite the harsh Texas climate and the rarity of vineyards in the area. Tune in now to h...
2024-10-1748 minWine Talks with Paul K.You Won't Believe How Icewine is Really Made–The Truth Behind Its Flavor | Randy DufourHave you ever thought about what makes icewine so unique? You might be familiar with dessert wines, but icewine stands out on its own! In the latest episode of Wine Talks, Paul K chats with Randy Dufour from Arterra Corporation to break down the fascinating process behind this rare and extraordinary wine. Made from grapes that are naturally frozen on the vine and harvested at just the right moment, icewine is truly one of a kind! Randy covers everything you need to know about icewine–from its rich history and meticulous harvesting method to the wi...
2024-10-1059 minWine Talks with Paul K.You Won't Believe How Icewine is Really Made–The Truth Behind Its Flavor | Randy DufourHave you ever thought about what makes icewine so unique? You might be familiar with dessert wines, but icewine stands out on its own! In the latest episode of Wine Talks, Paul K chats with Randy Dufour from Arterra Corporation to break down the fascinating process behind this rare and extraordinary wine. Made from grapes that are naturally frozen on the vine and harvested at just the right moment, icewine is truly one of a kind! Randy covers everything you need to know about icewine–from its rich history and meticulous harvesting method to the wi...
2024-10-1059 minWine Talks with Paul K.BULGARI's World-Class Winemaking Secrets Revealed! | Francesco PoggiWhat happens when a world-renowned luxury jewelry brand like Bulgari decides to create wine? Giovanni Bulgari, the great-great-grandson of the iconic jeweler, has poured his heart into a different kind of craftsmanship–wine. In this week's episode, Paul K sits down with Francesco Poggi, export manager for Podernuovo, to explore the fascinating story of the Bulgari family and how Giovanni transitioned from luxury jewels to fine wine. Francesco gives us an insider's view of how Giovanni brought the same high standards of quality from his family's legacy to his winery, creating wines that ho...
2024-10-0849 minWine Talks with Paul K.BULGARI's World-Class Winemaking Secrets Revealed! | Francesco PoggiWhat happens when a world-renowned luxury jewelry brand like Bulgari decides to create wine? Giovanni Bulgari, the great-great-grandson of the iconic jeweler, has poured his heart into a different kind of craftsmanship–wine. In this week's episode, Paul K sits down with Francesco Poggi, export manager for Podernuovo, to explore the fascinating story of the Bulgari family and how Giovanni transitioned from luxury jewels to fine wine. Francesco gives us an insider's view of how Giovanni brought the same high standards of quality from his family's legacy to his winery, creating wines that ho...
2024-10-0849 minWine Talks with Paul K.Regenerative Farming Is Revolutionizing the Wine Industry, Here's How | Angelica MabrayDo you ever wonder what it feels like to sip a glass of wine surrounded by world-class art and stunning landscapes? At Donum Estate, wine tasting is a soul-awakening experience. In this episode of Wine Talks, Paul K sits down with Angelica Mabray, CEO of Donum Estate, a winery that seamlessly blends art, nature, and fine wine in Sonoma's Carneros district. Angelica reveals how Donum Estate is breaking away from traditional wine tastings by offering visitors an immersive experience with a world-class sculpture collection and breathtaking landscapes. Additionally, Angelica dives into Donum Estate's a...
2024-09-1750 minWine Talks with Paul K.Regenerative Farming Is Revolutionizing the Wine Industry, Here's How | Angelica MabrayDo you ever wonder what it feels like to sip a glass of wine surrounded by world-class art and stunning landscapes? At Donum Estate, wine tasting is a soul-awakening experience. In this episode of Wine Talks, Paul K sits down with Angelica Mabray, CEO of Donum Estate, a winery that seamlessly blends art, nature, and fine wine in Sonoma's Carneros district. Angelica reveals how Donum Estate is breaking away from traditional wine tastings by offering visitors an immersive experience with a world-class sculpture collection and breathtaking landscapes. Additionally, Angelica dives into Donum Estate's a...
2024-09-1750 min
The Maker and The MerchantNos Bergatu"The worst deception is self deception. Plato" Mike Boyne.
Dear listener, be under no illusion that we at TM&TM Towers do not deceive ourselves. We know that nobody is asking for more episodes or content. But we play by our own rules, not yours, and we just keep on going. Well, some of us do. On the latest episode of TM&TM, the pod's favourite host, as voted for by the TM&TM hosts, Bergus Elias, did not turn up to the recording. Apparently he's "busy with harvest.". No, we don't know either. For a deep dive into the...
2023-10-191h 19
2022-10-2336 min2022-10-0237 min2022-08-1441 min
Legends Behind the CraftMagnifying Your Wine Lens With Paul Mabray of PixPaul Mabray is considered to be the wine industry’s foremost futurist and thought leader. He is the CEO of Pix, a digital platform harnessing the power and potential of digital tools and methodologies to move the wine industry into the future. Paul pushed wine into the digital landscape with his work at Inertia Beverage Group, now WineDirect, and VinTank. Paul sat on the Board of Directors for Emetry.io and was a Group Director for W2O Group, among other executive roles. He began his college journey as a writer and working in sales. In...
2022-05-1236 min
The Kara Goldin Show231 Paul Mabray: Founder & CEO of PixListen as Paul Mabray, Founder & CEO of Pix, shares how he developed the perfect matchmaker - for wine that is. This digital and wine expert shares lessons on how he is bringing wine into the 21st century on this episode of #TheKaraGoldinShow! Sponsored by - #paid - Go to go.hashtagpaid.com/karagoldin Coinbase - For a limited time, new users can get $10 in free Bitcoin when you sign up today at Coinbase.com/karagoldin Enjoying this episode of #TheKaraGoldinShow? Let Kara know by clicking on the links below and sending...
2022-03-1435 min
The Digital WineFacebook e altre wine newsEp. 144 - Cosa è successo a Facebook ad inizio mese e le conseguenze sugli altri servizi online, oltre che su business e vita quotidiana. E poi la nuova piattaforma Pix, la startup di Paul Mabray, le bevande RTD, Ready To Drink, e le lezioni online del WSET. Tutto questo in questo episodio! Iscriviti e sottoscrivi l’abbonamento alla newsletter per supportare il progetto di The Digital Wine. Puoi unirti al gruppo Telegram The Digital Wine Lovers e al canale The Digital Wine, e chattare con altri appassionati di vino e tecnologia digitale. La tua presenza è importante: La Newsletter: http...
2021-10-2720 min
JCB LIVEJCB LIVE with wine oracle Paul Mabray!"We pair people with bottles that bring them joy." - PixDO NOT MISS Paul's newest endeavor - Pix, launching this week! Sign up here: https://www.pix.wine/ Episode Wine Offer. Viewers receive 20% off; members receive 30% off.Use coupon code HAPPY39; expires Sunday, 10/3 Featured wines available here: https://my.boissetcollection.com/products/catalog/sale-1005
Meet Crispin Cain, the mastermind behind the exquisite spirits of 'Prosperous & Penniless.' With a rich history that began in the vineyards of California, Crispin's journey in winemaking evolved int...
2021-10-0235 min
The Four Top: Wine News and CultureEp. 93: Vinfluencers... or Thirst Traps?Are social media “vinfluencers” bringing new consumers to wine, or simply devaluing expertise? What does it take to be a successful wine pro in the digital age, and what does authenticity look like in a world of polished Instagram feeds? In Ep. 93 we unpack these thorny questions and more, as we explore the ways social media and online personas have changed and shaped our industry.Influencing The Four Top are Jeff Graham and Mike Matyjewicz, online wine influencers and the founders and personalities behind the Sparkling Winos blog; and Paul Mabray, a wine industry digital futurist, and the CEO...
2021-10-0148 minWine Talks with Paul K.Can' t discuss wine in the mail without speaking with Paul MabrayPaul Mabray is considered one of the most knowledgeable consultants on the business of wine. Having worked for wine.com WineDirect.com and others. We could have spoken for hours. Have a listen.
2021-06-1859 minWine Talks with Paul K.Can' t discuss wine in the mail without speaking with Paul MabrayPaul Mabray is considered one of the most knowledgeable consultants on the business of wine. Having worked for wine.com WineDirect.com and others. We could have spoken for hours. Have a listen.
2021-06-1859 min
The Wine Makers on Radio MisfitsThe Wine Makers – Pix.WineWe welcome back Paul Mabray this week and he is joined by Erica Duecy, they are here this week to introduce us to their new company. Pix is a wine discovery platform that helps wine consumers find the right bottle: If you’re looking for a specific wine, the website will help guide you to it, or to a great alternative. If you’re exploring a region or variety, they will find benchmark bottles in the price range you specify. Pix locates bottles for in person pick-up or delivery. Set to launch in Spring 2021, Pix is a better way to fi...
2021-03-061h 02
Aussie Wine ChatE21: How Pix Are Unlocking the Future of WinePix Wine CEO, Paul Mabray, and Chief Content Officer, Erica Duecy, join Darren and Simon to chat about the new wine discovery platform and the digital wine space. Pix are disrupting the high fee marketplace model and providing a free platform for suppliers to be connected directly to consumers through informative content that assists in the purchase decision.
2021-02-2538 min
The Vinimark PodcastWine goes Back to the Future: Old-fashioned customer service in the age of Information Technology (Part 2)Following on from Vinimark's Online Wine Revolution Webinar, Jono continues chatting to Paul Mabray, Emetry founder and eminent e-commerce authority. This is the second instalment in a two-part conversation about data, sales technology, and why the human connection is still the most important thing to get right. This second episode explores the importance of listening to your customer, lists top tips on deciphering your social media statistics, and outlines the importance of understanding the difference between customer education and customer engagement.
2021-02-1923 min
The Vinimark PodcastWine goes Back to the Future: Old-fashioned customer service in the age of Information Technology (Part 1)Host Jono Le Feuvre sits down with Paul Mabray, Emetry founder and eminent e-commerce authority to talk frankly about data, sales technology and why the human connection is still the most important thing to get right. This episode explores how data insights can never replace a sincere customer-centered approach, but by combining technological advances with genuine customer care, good values will lead to great profits.
2021-02-1923 min
Sustainable WinegrowingSelling Wine in Non-Traditional ChannelsIn 1972 Paul Kalemkiarian's father purchased a liquor store and began featuring two of his top wine picks each month. Customers, appreciative of the direction in wine selection, would ask to have wine shipped to them and the Wine of the Month Club was born. The intent of the club remains the same, to help customers select a good wine for the value, not to sell any wine. After sampling over 100,000 wines, Paul knows you need to taste a wine to know if it is good. Having a sustainable business means being able to go to market through...
2020-12-1737 min
Sustainable WinegrowingIt's Time for New Wine Sales StrategiesPaul Mabray, CEO of Emetry is helping wine brands make more effective sales and marketing decisions with data. He finds that wineries focus too heavily on finding new customers when they should put effort into retaining the ones they already have. The days of COVID-19 have shed a spotlight on the brittle tasting room model. Wineries ask customers to travel to them, sometimes at great distances, outlaying significant costs. It is inefficient and now is the time to bolster online presence. Consumers, familiar with shopping at retailers like Amazon, have a large expectation for online purchases. The...
2020-06-0418 min
Bottled in China: A Wine & Food PodcastData that Drives Sales with Paul Mabray, CEO of EmetryIn today's podcast we'll be discussing data and the importance of measuring what matters. Paul Mabray, the CEO of Emetry joins us to discuss how wineries can leverage data analytics to better answer questions and understand their consumer.Emetry is analytic software for the wine industry that provides unique insights aimed to drive business revenue and more informed decision making.In this podcast, we discuss what type of data is outdated and which ones are needed to compete in today’s highly fragmented market. Guest Profile:Paul Mabray has been...
2020-05-1224 minThe Wine Makers on Radio MisfitsThe Wine Makers – Paul Mabray, Emetry“The Wine Industry doesn’t have an education problem, we have an engagement problem”. Paul Mabray is an outspoken voice in the wine industry when it comes to data collection and how to properly use it to engage our customers. We thought this was a good time to have him back since all of us in the industry are scrambling to connect with our customers in a meaningful way. Stay safe, order wine, listen in and turn on. Cheers [EP141]
Thanks emetry.io paul @ emetry.io
2020-04-101h 00
The Alexi Cashen PodcastEmbracing the Digital Future and Being a Good Human with Paul MabrayPaul Mabray is the founder and CEO of Emetry, a company that exists to deliver relevant, accurate, and actionable consumer insights to the wine industry in an easy to use and constantly evolving platform. The company’s mission is to harness the power and potential of digital tools and methodologies to move the industry into the future. In this episode… The future for data aggregation, digital analytics, and reporting for the wine industry looks promising but many wineries are still hesitant about going digital. But today’s guest, Paul Mabray of Emetry says that with everyt...
2020-03-3033 min
VinePair PodcastCovid-19 Conversations: Paul Mabray on the Importance of Digital PresenceAdam speaks with Paul Mabray, CEO of Emetry and an expert in e-commerce and digital presence about how Covid-19 is changing the way wineries interact with customers online. We are bringing you these Covid-19 Conversations as part of our expanded podcast presence during this crisis, and if you have any suggestions on potential guests, please send them to podcast@vinepair.com. Thanks for listening, and be well. Hosted on Acast. See acast.com/privacy for more information.
2020-03-2515 min
Unreserved Wine TalkWine Industry Faces Digital Darwinism with Paul MabrayHow is the wine industry embracing the digital world? What role do influencers play in wine marketing? What can you do to increase engagement and build deeper connections with customers? Why has the wine industry been so resistant to adapt to the digital age? In this episode of the Unreserved Wine Talk podcast, we're chatting with Paul Mabray, a wine unicorn and digital futurist who has created and led companies that have transformed the wine industry through the strategic and visionary use of technology. Highlights Why haven't you seen any major disruptors in the...
2020-02-2647 min
The Stories Behind WineEpisode 15 - Paul Mabray - Wine Industry's Digital GodfatherIn Episode 15, we sit down with Paul Mabray, the digital godfather, to the wine industry. We discuss his career and metamorphosis from young beer salesman to one of the leading proponents of the transformation of the wine industry from one that has historically been technology adverse to an industry that needs to embrace the power of digital and social marketing and new routes to the consumer.
2020-01-2841 minThe Stories Behind WineEpisode 15 - Paul Mabray - Wine Industry's Digital GodfatherIn Episode 15, we sit down with Paul Mabray, the digital godfather to the wine industry. We discuss his career and metamorphosis from young beer salesman to one of the leading proponents of the transformation of the wine industry from one that has historically been technology adverse to an industry that needs to embrace the power of digital and social marketing and new routes to the consumer.
2020-01-2841 min
The Stories Behind WineEpisode 15 - Paul Mabray - Wine Industry's Digital GodfatherIn Episode 15, we sit down with Paul Mabray, the digital godfather, to the wine industry. We discuss his career and metamorphosis from young beer salesman to one of the leading proponents of the transformation of the wine industry from one that has historically been technology adverse to an industry that needs to embrace the power of digital and social marketing and new routes to the consumer.
2020-01-2800 min
Bottles NationA Chat with Paul Mabray, CEO of Emetry: Providing wine analytics to the wine industryWhat happens when you combine wine and tech geekery? You get Emetry. Emetry provides reporting and analytics to the wine industry. From how to get more consumers onsite to how to enhance direct to consumer purchases, Paula and team cover the gamut. On this episode, we go deep into what is going on with the wine industry. Paul talks about his varied career and how he's been able to combine technology trends and wine. Some things to look for: which wines will experience a glut, what does amazon buying Whole Foods mean for the wine industry and what should sm...
2020-01-1846 minThe Wine Makers on Radio MisfitsThe Wine Makers – Paul MabrayPaul Mabray has been a powerful change agent in the wine industry for over twenty years. He began his career working in traditional three-tier sales and marketing with Napa Ale Works and later innovating direct-to-consumer sales and marketing models with Niebaum Coppola. Since then, he has been at the forefront of all major digital trends for the wine industry, working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that have significantly changed the US wine landscape for digital. First by introducing winery e-commerce with Inertia Beverage Group that transformed into WineDirect...
2019-12-131h 31
Interpreting Wine PodcastEp 348: Paul Mabray, CEO at Emetry.io, Wine2Wine 2019 Series (7 of 8)If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/348 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Episode outline: Origin Story Digital changes over time Future proofing wine Recommendations for next steps Guest contact details: https://twitter.com/pmabray http://www.Getemetry.com https://twitter.com/GetEmetry https://www.facebook.com/GetEmetry/ Wine2Wine:
2019-11-2727 min
Hit the BottleEp 05 - Data ReduxBeverage producers have access to oodles of data. From DTC customers to key accounts to media contacts, data is the oil that makes the machine run, to coin a phrase from our friend Paul Mabray. In today’s episode, Mike Wangbickler interviews a visionary in the space, who is looking at how wineries and wine regions can leverage BIG DATA to make better business decisions. Emma and Mike lead a discussion on using data and technology for better public relations; and our tip of the week is gaining customer data while maintaining trust.
If you like this po...
2019-09-291h 02
The Tonya Hall Innovation ShowDigital transformation of the wine industryPaul Mabray, CEO of Emetry, tells Tonya Hall about the new digital transformation opportunities that lie within the wine industry.Follow ZDNet:Watch more ZDNet videos: http://zd.net/2Hzw9ZySubscribe to ZDNet on YouTube: http://bit.ly/2HzQmyfFollow ZDNet on Twitter: https://twitter.com/ZDNetFollow ZDNet on Facebook: https://www.facebook.com/ZDNetFollow ZDNet on Instagram: https://www.instagram.com/ZDNet_CBSiFollow ZDNet on LinkedIn: https://www.linkedin.com/company/zdnet-com/Follow ZDNet on Snapchat: https://www...
2019-09-2412 min
Hit the BottleEp 01 - Oh Data My DataThe sheer quantity of big data available to us marketers can feel overwhelming. The term drinking from a firehouse comes to mind. But without solid data points on which to make business decisions, we’re stumbling around in the dark. In this, our first episode of Hit the Bottle, we chat with a friend and visionary leader who is revolutionizing the way we look at data in the beverage business; Hosts Michael Wangbickler and Emma Criswell lead a discussion on how interpreting market intelligence and customer data can help us build better marketing programs; and our tip of the we...
2019-09-0157 minThe Digital WineVino e Data AnalyticsL'analisi dei dati di mercato è un passaggio fondamentale per ogni business; il mercato del vino ci sta arrivando con più ritardo, ma stanno aumentando le piattaforme che offrono servizi di data analytics dedicati al vino e vedono in ristoranti, enoteche e wine bar il proprio target di clienti. Soprattutto oggi, con una generazione giovane di appassionati di vino, composta da persone smart, in movimento, connessi e pronti alla condivisione, portare le piattaforme di big data anche nel mercato del vino fornisce un valore aggiunto che anni fa era impensabile. E per finire, 5 piccoli suggerimenti sull'utilizzo dell'analisi dei dati. Intervista a...
2019-08-2921 min
The Distillery Nation PodcastDNP 046: Paul Mabray - The Wine RevolutionaryIn this episode we had the pleasure talking with Paul Mabray. Paul is the CEO of Emetry and currently one of the most influential people when you think about the wine industry and technology. Paul has over two decades of experience in the food and beverage industry and although he specializes in wine. Wine and distilled spirits cross, and I do think we can learn a lot from the wine business. We talked about his initial work with the Francis Ford Coppola winery running the wine club, his startups (he's a software guy). Direct to consumer (DTC), which will be...
2019-03-3138 min
Marketing Mavericks (Video)SoLoMo - Why context is everything in marketing, the death of the QR code, and more.
On Marketing Mavericks, we talk to Paul Mabray of VinTank, Schneider Mike of Skyhook, and Aaron Strout of W2O Group about why context is everything in marketing, the death of the QR code, and break down SoLoMo (social, local and mobile).
Host: Tonya Hall
Guests: Paul Mabray, Mike Schneider, and Aaron Strout
Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.
Thanks to CacheFly for the bandwidth for this show.
2014-10-0256 minMarketing Mavericks (Audio)SoLoMo - Why context is everything in marketing, the death of the QR code, and more.
On Marketing Mavericks, we talk to Paul Mabray of VinTank, Schneider Mike of Skyhook, and Aaron Strout of W2O Group about why context is everything in marketing, the death of the QR code, and break down SoLoMo (social, local and mobile).
Host: Tonya Hall
Guests: Paul Mabray, Mike Schneider, and Aaron Strout
Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.
Thanks to CacheFly for the bandwidth for this show.
2014-10-0256 min
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketingTWiLBM #134: Google KO’s Facebook and Apple<p><a href='http://embed.wistia.com/deliveries/ab9f1b23057d92547f0a827907af4b5fb2afbf31/file.mp4'><img src='http://embed.wistia.com/deliveries/0727cb436bc2cdeb318cab62b62ddd31bc9e3036.jpg?image_crop_resized=200x120' width='200' height='120' alt='TWiLBM #134: Google KO’s Facebook and Apple'/></a></p><p>
<strong style="margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; color: rgb(76, 76, 76); font-family: 'Istok Web', arial, sans-serif; line-height: 21px; orphans: 3; widows: 3; background-color: rgb(255, 255, 255);">On the sh...
2013-06-1715 min
Red Cup Agency05_TechSmartEpisode_05Paul Mabray, Chief Strategy Officer at VinTank is leading the charge in social CRM for wineries, distributors, retailers and anybody interested in wine. And Jeff Haynes, editor at techbargains.com, evaluates tablets, from iPad to Kindle to Nook.
2012-10-0124 min
TasteThis.tv#156 - Wine, Health, Social MediaJumping from health to our newest contributor, a relative newcomer to wine to Murphy-Goode's campaign to find a media person, life is exciting in the fast lane!
DaveAC, Vintank's Paul Mabray, Michael Graves, WineBrandsBlog.com Eve, guest caller Tom and the inevitable randulo go over it all.
2009-06-161h 14TasteThis.tv#156 - Wine, Health, Social MediaJumping from health to our newest contributor, a relative newcomer to wine to Murphy-Goode's campaign to find a media person, life is exciting in the fast lane!
DaveAC, Vintank's Paul Mabray, Michael Graves, WineBrandsBlog.com Eve, guest caller Tom and the inevitable randulo go over it all.
2009-06-161h 14
Winecast mp3 podcast feedUnfiltered 4 - Inertia BeverageAnother Unfiltered podcast recorded two weeks ago with co-host Jeff Lefevere and I welcoming guest Paul Mabray from Inertia Beverage Group and panelist Mark Fisher from the Dayton Daily News and Uncorked blog.
00:23 - Welcome and Introductions
01:15 - Inertia Beverage Q&A
07:33 - Florida may close direct shipping of wine
11:56 - Wine drinkers think more clearly than teetotalers
18:04 - Food bloggers free for all
26:46 - Sales of pinot, sparkling, rose & screwcaps up
36:42 - Freeze in east, midwest effects grape crops
41:36 - Everyone plugs their blogs & we sign off
...
2007-05-0943 min
Winecast, a podcast by Tim ElliottUnfiltered 4 - Inertia Beverage<p>Another Unfiltered podcast recorded two weeks ago with co-host Jeff Lefevere and I welcoming guest Paul Mabray from Inertia Beverage Group and panelist Mark Fisher from the Dayton Daily News and Uncorked blog.</p>
<p>00:23 - Welcome and Introductions
<br />01:15 - Inertia Beverage Q&A
<br />07:33 - Florida may close direct shipping of wine
<br />11:56 - Wine drinkers think more clearly than teetotalers
<br />18:04 - Food bloggers free for all
<br />26:46 - Sales of pinot, sparkling, rose & screwcaps up
<br...
2007-05-0900 min