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Showing episodes and shows of
Paul Sonneveld
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MerchantSpring Marketplace Masters
Agency Best Practice | Agency Pricing Strategies for 2026: What to Charge and How to Scale Profitably
đž Amazon Agency Pricing Is BrokenâHereâs How to Fix ItIn this Marketplace Masters live session, Paul Sonneveld sits down with Scott Ohsman (VP of Digital Commerce, Quickfire) to unpack one of the toughest agency questions: How should you price your services?From retainers and rev share to setup fees, ad spend markups, and scope creep survivalâScott shares hard-won lessons and no-BS insights from 20+ years in the trenches. Learn why CFOs hate variables, how to protect margin on day one, and why flat fees (with guardrails) might be the fu...
2025-11-14
34 min
MerchantSpring Marketplace Masters
Agency Best Practice | TikTok Shop Mastery: Lessons for Amazon Sellers & Agencies
đ±đ„ Amazon Sellers: Why TikTok Shop Canât Be Ignored in 2025TikTok Shop is explodingâand itâs not just hype. In this Marketplace Masters episode, Kristen Kurowski (Emplicit) joins Paul Sonneveld to reveal how Amazon-first brands are unlocking top-of-funnel reach, low-cost growth, and a serious Amazon halo effect by launching on TikTok Shop.Get the inside track on what works (live selling, creator networks, 30/30/30 revenue split), what fails (expecting instant profitability), and how to build a strategy that scalesâwithout abandoning your Amazon core.If your agency isnât offering...
2025-11-07
34 min
MerchantSpring Marketplace Masters
Agency Best Practice | Detecting & Removing Negative Reviews: What Every Account Manager Must Know
đ«đŹ Unfair Amazon Reviews Are Hurting Your ClientsâHereâs How to Remove Them (Legally)In this episode, Shane Barker, owner of TraceFuse, joins Paul Sonneveld to break down how agencies can spot and remove non-compliant Amazon reviewsâwithout breaking TOS. Learn exactly what Amazon will remove, how to build a winning case, and why AI is your secret weapon for keeping listings clean.If your clients are losing sales from competitor attacks, pricing mentions, or profanity-laced reviewsâthis is your blueprint for taking action fast.
2025-10-30
32 min
MerchantSpring Marketplace Masters
Amazon Vendor | The Demand Edge: Smarter Forecasting for 2025 and Beyond
đđŠ Struggling with PO Volatility and Inventory Chaos? Youâre not aloneâand itâs costing you.In this Marketplace Masters episode, Nathan Grimm (Founder, Mercantile Commerce) joins Paul Sonneveld to break down whatâs actually working in Amazon vendor forecasting and demand planning. From sell-through-first forecasting and depth of cover signals to how vendors should adjust for promo events, new SKUs, and even Amazonâs erratic PO behaviourâthis is the blueprint for future-proofing your inventory ops in 2025 and beyond.If your team still builds demand plans off POs⊠this oneâs mandatory.
2025-10-27
34 min
MerchantSpring Marketplace Masters
Agency Best Practice | Reinventing Content in the Age of AI
đ§ đĄ AI-Generated Content Doesnât Mean AI-Grown Brands Speed. Scale. Style. AI is changing how Amazon content gets madeâbut that doesnât mean itâs doing the thinking.In this Marketplace Masters episode, Paul Sonneveld sits down with John Wondrasek of Incomar Services to uncover how his global content studio is leveraging AI without losing the soul of storytelling. From 3D renders and lifestyle image generation to hiring for AI fluency, John shares the tools, workflows, and mindset shifts agencies need to thrive.If youâre an Amazon agency wondering...
2025-10-23
29 min
MerchantSpring Marketplace Masters
Agency Best Practice | Tariffs and Takeoff: Why Europe Is the Smart Hedge for U.S. Brands
đ Tariffs Are RisingâIs It Finally Time for US Brands to Go All-In on Europe?With US-China tariffs threatening Amazon's margins, Europe is looking less like a nice-to-have and more like a must. In this episode, Marc Miller and Jake Russell from UK-based Amazon agency MercÄtus join Paul Sonneveld to break down what it really takes to succeed in Europeâwithout boots on the ground.From zero-rated EU import duties and Amazonâs end-to-end logistics network to surprisingly deep demand in overlooked categories (đ cat furniture in France?), this is the strategic pla...
2025-10-16
35 min
MerchantSpring Marketplace Masters
Agency Best Practice | AI in Amazon Agencies: Game-Changer or Shiny Distraction?
đš AI Is Not Your Agencyâs Silver Bullet â with Chris Turton đšAI is everywhereâbut is it actually moving the needle for Amazon agencies, or just adding noise? In this unfiltered episode of Marketplace Masters, Chris Turton (E-commerce Intelligence) joins Paul Sonneveld to challenge the hype. From Rufus and Cosmo to generative content tools and client pressure, Chris breaks down whatâs real, whatâs noise, and where agency leaders should be focusing their time.Forget the fluffâthis is a brutally honest look at how AI fits (and doesnât fit) into...
2025-10-09
36 min
MerchantSpring Marketplace Masters
Amazon Vendor | Winning 2026: How Vendors Can Align Strategy, Teams, and Negotiations
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Anthony Finch, Founder of Vendor Rocket, to discuss strategic planning for Amazon vendors aiming for success in 2026. Instead of focusing on short-term AVN (Amazon Vendor Negotiation) tactics, the conversation emphasises the importance of a proactive strategy that aligns stakeholders and builds sustainable growth structures. Paul and Anne explore a leadership playbook designed for vendors ready to transition from reactive approaches to a more strategic outlook.Â
2025-09-26
36 min
MerchantSpring Marketplace Masters
Amazon Vendor | Mastering the Art of Licensing
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Trisha Hubbard, founder of Lunge Marketing, and Joshua Fulmer, executive creative director at Lunge Marketing, to discuss the intricacies of licensing on Amazon. The conversation delves into how brands and sellers can effectively set up and optimise their presence, whether they own the brand or are selling licensed products. Key topics include advertising strategies, product page optimisation, and store linking techniques. The episode also features a live Q&A segment where listeners can engage directly with the guests. Tune in to gain valuable insights and le...
2025-09-12
36 min
MerchantSpring Marketplace Masters
Amazon Vendor | Winning the Price Game (Part 2): Mastering Amazon Retail Pricing
In this follow-up episode of Marketplace Masters, host Paul Sonneveld reconnects with Josh Cowan, Sales Director at Intero Digital and former Amazon Vendor Manager, to dive into a topic every vendor should care aboutâretail pricing on Amazon. While last weekâs episode focused on getting Amazon to accept cost price increases, this time the focus shifts to how Amazon sets retail prices, why it matters for brand value and omnichannel consistency, and how vendors can protect against price erosion. From brand perception to channel conflict, Josh breaks down why retail pricing is a strategic leverânot just a...
2025-09-04
33 min
MerchantSpring Marketplace Masters
Amazon Vendor | Winning the Price Game (Part 1): Securing Cost Increases
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Josh Cowan, Sales Director at Intero Digital and former Amazon Vendor Manager, to tackle one of the most urgent issues facing vendors today: getting cost price increases approved by Amazon. With tariffs, labour, and materials costs on the rise, many vendors are facing margin pressuresâbut Amazon isnât budging easily. Drawing on his years inside Amazon and on the agency side, Josh explains why Amazonâs pushback isnât new, but the volume of requests isâand what brands can do to build a persuasive, data-backed case. ...
2025-08-28
29 min
MerchantSpring Marketplace Masters
Amazon Vendor | AVN 2026 Preparation: Tactics for Better Terms & Bigger Wins
In this episode of Marketplace Masters, host Paul Sonneveld welcomes back Oliver Tomaschewski, founder and managing director of DiCommerce, a leading consultancy specialising in Amazon account management. With over nine years of experience and nearly 100 negotiation sessions, Oliver shares his insights into navigating Amazon's AVN landscape, securing favourable terms, and growing market share for vendors. Tune in to discover the latest trends and strategies in the marketplace industry!
2025-08-22
35 min
MerchantSpring Marketplace Masters
Agency Best Practice | Cracking the Walmart Code for Amazon Brands
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Hailee Johnson-Engelbert, co-founder of Cartbloom, a Walmart-first advertising agency.They dive into the unique strategies for building and scaling successful businesses on Walmart's platform, leveraging Walmart's Connect advertising suite. Haley shares her extensive background in e-commerce, starting at Amazon and transitioning to advertising roles that led her to join the inaugural Walmart Connect Marketplace team. Listeners can expect insights into the distinct best practices for marketing on Walmart, highlighting the differences from Amazon. Tune in for valuable expertise on navigating the Walmart marketplace landscape!
2025-08-14
35 min
MerchantSpring Marketplace Masters
Amazon Vendor | Annual Vendor Negotiations 2025: What Really Happened?
In this episode of Marketplace Masters, host Paul Sonneveld welcomes back Amazon vendor strategist Martin Heubel (Consulterce) to reveal the findings from his latest vendor survey, conducted in partnership with Stratably. With input from over 180 brands across North America and Europe, the survey offers the most detailed look yet at how the 2025 Amazon Vendor Negotiation (AVN) cycle played out. The results? Amazon pushed harder than everâraising trade terms by an average of 91 basis points, tightening its grip through increased AVS accruals, higher basic rules, and stricter payment terms. Martin breaks down the key levers Amazon used, and how on...
2025-08-01
45 min
MerchantSpring Marketplace Masters
Agency Best Practice | Navigating Amazon Agency Hiring in 2025
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Andrew Matjaszek and Hallane Hill, co-founders of Running Point Recruitment, to explore the realities of hiring in the e-commerce sector. Andrew shares his extensive marketplace expertise, having led strategy and growth across Amazon's global platforms, while Hallane discusses her 15 years of experience in scaling brands and creative leadership in e-commerce. Together, they provide insights into how agencies and brands can effectively hire top talent to drive growth in digital marketplaces. Tune in to learn valuable strategies and tips for navigating the hiring landscape in...
2025-06-27
38 min
MerchantSpring Marketplace Masters
Amazon Vendor | Unlocking Amazon Direct Fulfillment
In this episode of Marketplace Masters, host Paul Sonneveld dives into the intricacies of Amazon Vendor Direct Fulfillment, a powerful strategy for e-commerce leaders. Joined by industry experts Steven Glass and Dan Nowak of The Resource Group | Midwest, the conversation explores how to effectively implement direct fulfillment to drive operational efficiency, reduce inventory risk, and enhance profitability. With over 30 years of experience, Stephen shares insights on profitable fulfillment strategies, while Dan discusses content optimisation and managing vendor accounts. Together, they shed light on the common pitfalls vendors face and provide actionable advice for success in the competitive m...
2025-06-20
33 min
MerchantSpring Marketplace Masters
Feature Release: Unlocking AMC Insights with MerchantSpring
In this episode of Marketplace Masters, host Paul Sonneveld introduces listeners to the new Amazon Marketing Cloud (AMC) Insights module from Merchantspring. The episode features a live walkthrough designed to help users quickly get started with AMC, showcasing its most powerful features and exciting roadmap highlights. Paul demonstrates how to connect and create an AMC instance, navigate the insights module, generate and schedule reports, and build custom reports using AI and natural language processing. The session concludes with a Q&A segment, addressing frequently asked questions from the audience. Tune in to learn how to ma...
2025-06-13
29 min
MerchantSpring Marketplace Masters
Agency Best Practice | P&L Benchmarks Every Amazon & DTC Brand Should Know
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Sam Hill, founder and CEO of Ecom CFO, to discuss the crucial role of profit and loss statements in the e-commerce industry. Sam shares insights from his newly released Q1 2025 P&L benchmarking report, providing a detailed look at the financial landscape for various e-commerce operators, including Amazon sellers and DTC brands. The conversation emphasises the importance of understanding P&L for achieving long-term growth and profitability.Tune in for valuable insights and expert analysis on financial strategies for e-commerce success!
2025-06-06
37 min
MerchantSpring Marketplace Masters
Agency Best Practice | Mastering Walmart Connect
In this episode of Marketplace Masters, host Paul Sonneveld sits down with Harry Clayman, Senior Partner of Measurement Partnerships at Walmart Connect. They explore the innovative ways Walmart's retail media advertising platform enables brands to connect with customers more effectively. Harry shares insights into his role, focusing on measurement partnerships and the integration of reporting APIs that facilitate customer self-service solutions. With over a decade of experience in digital advertising, Harry discusses the importance of data accessibility and how different partners utilise Walmart Connectâs resources to enhance their advertising strategies. Tune in to learn how...
2025-06-05
23 min
MerchantSpring Marketplace Masters
Amazon Vendor | Mastering Forecasting and in-Stock Availability
In this episode of Marketplace Masters, host Paul Sonneveld delves into the critical yet often misunderstood discipline of forecasting for Amazon vendors. Joined by Justin McMillan from Rebelution, they explore the complexities of anticipating sellouts, navigating Amazon's opaque purchase orders, and managing unexpected surges in demand. Justin shares insights into his work with a diverse range of brands, focusing on how effective forecasting can enhance vendor operations. The conversation emphasises the importance of building smarter, more resilient strategies in the dynamic landscape of marketplace finance. Tune in for valuable tips and expert advice on mastering th...
2025-05-30
35 min
MerchantSpring Marketplace Masters
Agency Best Practice | Mastering Multi-Country Multi-Channel Growth as a Lean Amazon Agency
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Catherine Bolich, founder of Bolich Consultanting shares her journey of scaling her boutique agency to 11 clients within just over a year, managing operations across multiple Amazon countries and various retail platforms, including Walmart and TikTok. The discussion delves into the challenges faced by smaller agencies in serving a global clientele while maintaining efficiency and minimising costs. Catherine offers insights into navigating country-specific hurdles and provides valuable lessons for other small agencies looking to thrive in the competitive marketplace ecosystem. Tune in to learn how...
2025-05-23
33 min
MerchantSpring Marketplace Masters
Agency Best Practice | Solution Provider Portal Migration
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Sumanth Janardhan, Key Account Manager for Selling Partner and Services at Amazon. They discuss the significant rollout of Amazon's new solution provider program, which is set to transform how agencies and service partners engage with clients. Sumanth provides a detailed overview of the new SVP framework, clarifying the changes, implications for agencies, and essential next steps for those involved. This episode aims to address the confusion and concerns surrounding the rollout, offering valuable insights for agencies navigating this transition. Tune in to understand what these ch...
2025-05-23
32 min
MerchantSpring Marketplace Masters
Amazon Vendor | Winning the Amazon Vendor Game: Negotiating Terms That Maximize Value
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Dirk Brederecke, founder of Hello Brands and former head of vendor management for the Pets category at Amazon Europe. They delve into the complex world of negotiating trading terms and conditions with Amazon, a crucial aspect for every Amazon vendor. Dirk shares his insights and strategies for effectively negotiating key trading terms such as co-op, freight, and AVS, emphasising the importance of aligning these negotiations with broader business objectives. Additionally, Paul introduces the new AMC Insights module from MerchantSpring, designed to enhance Amazon Ma...
2025-05-16
36 min
MerchantSpring Marketplace Masters
Agency Best Practice | Building a Scalable YouTube Strategy to Accelerate Amazon Performance
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Brett Curry, CEO of OMG Commerce, to discuss the powerful yet often overlooked strategy of driving traffic from YouTube to Amazon. They explore the importance of YouTube for Amazon growth and how agencies can effectively present this opportunity to their clients. Brett shares insights into building YouTube campaigns that not only generate views but also convert high-intent traffic into customers on Amazon. Tune in to discover actionable strategies that can elevate your marketplace business through the potential of YouTube advertising.
2025-05-16
30 min
MerchantSpring Marketplace Masters
Amazon Vendor | Strategies for Balancing Amazon Vendor with Traditional Retail Channels
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Christoph Krauss, Associate Partner at the renowned management consultancy, Prof. Roll & Pastuch. He delved into the intricate relationship between Amazon and traditional retail, exploring how the Amazon vendor platform operates within the larger context of offline sales. Christoph, with over two decades of experience in marketing and sales, shares valuable insights drawn from his extensive background advising B2C brands on strategy, pricing, and commercial growth. Tune in to discover the strategies behind successful navigation of the evolving retail landscape and gain key takeaways for le...
2025-05-08
36 min
MerchantSpring Marketplace Masters
Agency Best Practice | The Amazon Agency M&A Landscape Trends Multiples & What's Next
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Chris Fryburger, the Founder/CEO of nReach, to discuss the current landscape of mergers and acquisitions (M&A) within the Amazon agency space. He explored critical topics such as trends in M&A, buyer behaviour, valuation multiples, and growth levers, all drawn from Chris's recently released Q2 2025 Amazon Agency Investor Report. The conversation highlights the importance of understanding the M&A environment for agency owners contemplating their next steps, whether that involves building, buying, or planning an exit strategy. Tune in for...
2025-05-08
39 min
MerchantSpring Marketplace Masters
Agency Best Practice | Account Management Best Practices to Scale Your Agency
In this episode of Marketplace Masters, host Paul Sonneveld dives into the crucial function of account management within Amazon agencies. He is joined by Scott Ohsman, VP of Digital Commerce at Quickfire, who brings over 30 years of experience in launching brands on Amazon. Scott shares his insights on effective account management strategies, emphasising a brand-first mindset shaped by his extensive retail and e-commerce background. With a wealth of knowledge from working with over 200 brands and running his own sales and marketing agency, Scott discusses the challenges and opportunities faced by account managers. Tune in for va...
2025-04-28
39 min
MerchantSpring Marketplace Masters
Agency Best Practice | The Rise of Dupes: How High-Growth Beauty Brands Can Protect & Expand
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Alexandra Carmody, SVP of Brand Strategy at Front Row, to discuss proven strategies for luxury beauty brands on Amazon. With a focus on the complexities of the Amazon platform, they explore how Front Row leverages its proprietary technology, Catapult, to drive e-commerce growth for beauty, health, wellness, and consumer brands. Alexandra shares insights from her extensive experience in guiding brands to success on Amazon, highlighting the importance of marketplace partnerships and best-in-class services. The episode also encourages audience interaction, inviting listeners to ask qu...
2025-04-11
36 min
Goed, Beter, Best
#72 - De hel, bestaat die wel? In gesprek met Reinier Sonneveld
'Waarschijnlijk gaat iedereen naar de hemel'. Theoloog Reinier Sonneveld bracht begin dit jaar het boek 'Het einde van de hel' uit. Hij neemt in dit boek afstand van het idee dat er een eeuwige hel zou zijn. Hij schuift aan om zijn ideeën te delen, die wij kritisch bevragen. Want hoe zit het met het laatste oordeel? Komen slachtoffers en daders elkaar tegen na de dood? Waar komt het idee van een eeuwige hel vandaan? We zoeken naar Bijbelse argumenten, staan open voor elkaars visie en zoeken naar de antwoorden op vragen over leven na de dood. ...
2025-03-28
1h 41
MerchantSpring Marketplace Masters
Amazon Vendor | Unlocking Amazon Vendor Analytics: Practical Insights for Smarter Decision-Making
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Jimmy Barber, SVP of Client Strategy Digital Commerce at the Bluebird Group. They delve into the challenges Amazon vendors face in unlocking the full potential of their data within Vendor Central. While Vendor Central is a treasure trove of insights, many vendors struggle with finding the right reports and interpreting data effectively. Jimmy shares his extensive experience in omnichannel retail, providing practical strategies for turning data into actionable insights. The episode covers essential Vendor Central reports, explores hidden insights beyond the platform, and offers guidance o...
2025-03-13
43 min
MerchantSpring Marketplace Masters
Amazon Vendor | Amazon Vendor Strategy Summit 2025: European Edition
In this episode of the Amazon Vendor Strategy Summit for 2025, host Paul Sonneveld welcomes attendees and sets the stage for an interactive event. He encourages participants to engage in a live poll to identify their biggest challenges as Amazon vendor professionals. He has invited Carina McLeod, Asha Bhalsod, Martin Heubel, Bruno Ferreira and James Wakefield as they deep dive on the practical insights and actionable strategies to tackle the challenges Amazon vendors face today. Tune in for valuable insights and strategies to enhance your Amazon vendor experience!Â
2025-02-28
2h 10
MerchantSpring Marketplace Masters
Amazon Vendor | Chargeback Mastery: Pro Tips for Amazon Vendors
In this episode of Marketplace Masters, host Paul Sonneveld sits down with Manuel Kretschmer, founder of Ama-X, to break down Amazon chargebacks from a European vendor perspective. Learn how to take a proactive approach to minimize fees and streamline operations.Discover the most common chargeback issues Amazon vendors face in Europe and learn proactive strategies to minimize fees. This episode covers best practices for optimizing product setup and packaging, the importance of Standard Operating Procedures (SOPs) and team coordination, and the key tools and metrics to effectively monitor and manage chargebacks.
2025-02-21
45 min
MerchantSpring Marketplace Masters
Amazon Vendor | How to Optimize Your Logistics in North America
In this episode of Marketplace Masters, host Paul Sonneveld together with industry experts Tessa Blumenthal and Jackson Licha from Global Overview dive deep into the complexities of optimizing logistics for Amazon vendors in North America.The webinar will explore the logistics options available to Amazon vendors, from Amazon's in-house services to third-party providers, while addressing common challenges like on-time pickups and communication issues with carriers. It also highlighted the key differences between North American and European logistics landscapes and provided insights into Amazon's logistics programs, including freight allowances and the advantages of full truckload services. A...
2025-02-13
42 min
Andermans Veren
Utzending 9 februari 2024 Het menselijk lichaam
Speellijst 9 februari 2024 Het menselijk lichaamSpam en sneu (I. de Wijs) Ivo de Wijs 1â02 Eigen opnameIk ben een wonder! Michiel Wetzer 4â00 SpotifyVoor een naakt iemand (Wilmink/Bannink) Joost Prinsen 1â08 van de cd Een kop die je zelf nietbevalt BASTA 309139-2Oh mijn lichaam (F. Mulder/M. v. Dijk) AdĂšle Bloemendaal 3â23 Van de cd AdĂšle CNR 655.336-2Lien (Van Roozendaal) Maarten van Roozendaal 6â25 Van de cd Aan gezelligheid ten onder DODO 4Het lichaam van de vrouw (P. v. Vliet/P. Eskes) Paul van Vliet 4â25 Van de cd Er is nog zoveel...
2025-02-10
53 min
MerchantSpring Marketplace Masters
Agency Best Practice | Beyond Basics Elevating Your Approach with DSP and AMC Tactics
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Jens Jochschat, Founder and Managing Director of PrimeUp, an e-commerce agency specializing in Amazon advertising. They explore advanced topics such as Amazon DSP and Amazon Marketing Cloud, highlighting strategies that agencies and enterprise sellers can implement to boost performance on the platform. With Jens's extensive background in performance marketing and ad technologies, the discussion delves into effective optimization techniques and best practices for maximizing revenue on Amazon. Tune in to gain insights from a pioneer in the field and elevate your Amazon marketing strategies.
2025-02-07
46 min
Andermans Veren
Uitzending zondag 26 januari
Speellijst Zondag 26 januariGezelligheid (De Wijs) Ivo de Wijs 1â30 Eigen opnameDe Sneekse snikkelsnijder (I. de Wijs/P. Nieuwint) Kabaret Ivo de Wijs 2â38 Van de LP De wortelsvan het kwaad EMI 5C 054-24 513Skiet (M. v. d. Plas) Aad van den Heuvel, Luc Lutz 1â20 Van de cd Cursief Mercury 514 755-2Leeuwarden (P. v. Vliet) Paul van Vliet 4â36 Van de cd Onderweg Eigen beheerApokalyps (B. de Groot/L. Nijgh, C. de Wolff) Theun Plantinga, Lotte Broersma 4â38 Van de cdReizger yn Fryslan Eigen beheerIn de tijd (P. Schaap) Peter Schaap 3â0...
2025-01-27
52 min
MerchantSpring Marketplace Masters
Agency Best Practice | LATAM Expansion: Insights for Dominating New Frontiers!
In this episode of Marketplace Masters, host Paul Sonneveld dives into the exciting opportunities for e-commerce growth in the LATAM region. Joined by experts Adam Charles Pixler, co-founder of Capybara Ads, and Freddy Neuman, founder and CEO of AMZHIT, the discussion focuses on strategies for successfully entering and thriving in the Latin American market. Adam shares his extensive experience in helping global brands break into Mexico through platforms like Amazon and MercadoLibre, while Freddie discusses driving substantial revenue for LATAM brands expanding to Amazon USA. Together, they provide valuable insights on marketplace optimization, advertising strategies, an...
2025-01-10
39 min
Ecommerce Braintrust
Most Popular Episodes of 2024 | Replay: Building For A Multichannel Future - Episode 374
Thank you for an incredible 2024! đ We are grateful for such an engaged community of listeners. To celebrate, we're re-releasing 2 of our most popular episodes of the year. This week we're bringing back "Building For A Multichannel Future" with Paul Sonneveld of MerchantSpring. We hope you enjoy it! --- Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. Today, we are joined by two special guests: Paul Sonneveld, CEO & Co-Founder of MerchantSpring, and Acadia's Director of Retail Operations, Jordan Ripley. We...
2025-01-07
33 min
MerchantSpring Marketplace Masters
Amazon Vendor | How Can You Prepare Yourself if Amazon Decides to Close Your Vendor Account?
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Alexandra Carmody, VP of Brand Strategy at FrontRow, to discuss a pressing issue for Amazon vendors: account closure risks. The conversation delves into essential strategies for vendors to safeguard their accounts, prepare for contingencies, and ensure commercial growth. With Alex's extensive experience in e-commerce and brand strategy, the episode offers valuable insights into maintaining a successful presence on Amazon. Discover actionable tips and learn how to navigate the complexities of vendor management in the ever-evolving marketplace landscape. Tune in for expert adv...
2024-12-06
36 min
MerchantSpring Marketplace Masters
Amazon Vendor | Unlocking Amazon Vendor Vendor Profit Margins: Insights & Actionable Tips
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Michelle Sickle, Chief Operating Officer at Hinge Commerce. The discussion centers around optimizing profitability and enhancing negotiation leverage within the Amazon Vendor channels. Michelle shares her extensive experience in retail and e-commerce, highlighting strategies that can help brands grow profitably. With over 20 years of experience in retail and e-commerce, Michelle provides valuable insights into account management, advertising, and operations to drive client success. Tune in to discover effective tactics for navigating the complexities of Amazon Vendor relationships and improving your brand's profitability.
2024-11-15
32 min
MerchantSpring Marketplace Masters
Agency Best Practice | How to Unlock Further Growth Using Off-Amazon Ads & Content to Scale Your Brand
In this episode of Marketplace Masters, host Paul Sonneveld dives into the topic of how off-Amazon advertising can significantly enhance growth for sellers. He welcomes Sal Conca, CEO of Amazing Ads, an internet marketing agency that specializes in optimizing Amazon advertising, including off-platform strategies. Sal shares insights from his extensive background in affiliate marketing and integrated marketing campaigns, covering key areas such as email marketing, content marketing, and social media. Listeners can expect valuable tips and strategies to effectively leverage off-Amazon advertising to boost their business. Tune in for an informative discussion that could transform yo...
2024-11-11
34 min
MerchantSpring Marketplace Masters
Amazon Vendor | How You Can Manage Net PPM Proactively
In this episode of Marketplace Masters, host Paul Sonneveld dives deep into the intricacies of managing net pure profit margin (net PPM) on Amazon. Joined by special guest Sarah Sweet, founder of Unicorn Orange, they explore essential strategies for Amazon vendors to enhance profitability.Sarah delves into the net pure profit margin (net PPM) concept and its significance for Amazon vendors, emphasizing the need to grasp average selling price, cost price, and trading terms. She provided insights on benchmarking net PPM across various categories and discussed effective strategies for enhancing it, such as negotiating cost prices, diversifying...
2024-11-08
36 min
MerchantSpring Marketplace Masters
Agency Best Practice | Scaling Strategies from Europe's Leading Marketplace Agency
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Filip Egert, the Managing Director of Remazing, a leading PAN-European Amazon and marketplace agency. They delve into the essential strategies for successfully scaling an Amazon agency. Filip shares insights from his extensive experience in operational and strategic roles within the e-commerce space. Listeners will gain valuable knowledge on how to build e-commerce success stories for brands and navigate the complexities of agency growth in the dynamic world of online marketplaces. Tune in for expert advice and actionable takeaways!
2024-11-01
41 min
MerchantSpring Marketplace Masters
Amazon Vendor | Get Ready to Win at Amazonâs Annual Vendor Negotiations
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Oliver Tomaschewski, the founder and managing director of DiCommerce, a leading consultancy specializing in Amazon account management. They delve into the crucial annual vendor negotiation process on Amazon, sharing insights on how vendors can effectively prepare to improve their commercial terms. With over eight years of experience and more than 60 negotiation sessions, Oliver offers invaluable expertise to help vendors navigate the complexities of Amazon's AVN landscape. The episode also highlights the importance of understanding vendor profitability, supported by MerchantSpring, the episode's sponsor, which provides advanced an...
2024-10-29
40 min
MerchantSpring Marketplace Masters
Amazon Vendor | Mastering Amazon Chargebacks: Boosting Vendor Profits
In this episode of Marketplace Masters, host Paul Sonneveld welcomes back Amazon vendor expert James Wakefield, founder of WAKE Commerce. The discussion focuses on the complexities of Amazon deductions and chargebacks, which can significantly impact vendor profitability. They explore various types of vendor deductions, including shortage claims, price claims, and co-op discrepancies, emphasizing strategies to recover lost revenue. The episode also highlights the importance of understanding these financial challenges and provides insights into tools like MerchantSpring's new vendor profitability module that can help vendors assess their profitability effectively. Tune in to learn how to...
2024-10-17
45 min
MerchantSpring Marketplace Masters
Agency Best Practice | Leveraging Retail Intelligence for Advanced Audience Targeting
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Rupert Staines, CEO of Vector Retail Media, to discuss how digital media and Amazon agencies can leverage insights to create personalized marketing campaigns. Rupert shares his expertise in advertising technology and AI, emphasizing the importance of tailored strategies that enhance engagement and drive ROI for brands. With a strong background in retail media, digital strategy, and data management, Rupert provides valuable insights into optimizing operations for better sales performance. Tune in for an enlightening conversation that demystifies the complexities of creating effective marketing strategies in th...
2024-10-04
36 min
MerchantSpring Marketplace Masters
Amazon Vendor | Maximize Retail Analytics to Unlock Merchandising Opportunities
In this special live episode of Marketplace Masters, host Paul Sonneveld welcomes Cagan Aceter, founder of Margad, to explore strategies for enhancing retail analytics accuracy and optimizing merchandising on Amazon Vendor Central. With Cagan's extensive background at Amazon and expertise in addressing data issues, the discussion delves into practical solutions for fixing data gaps and implementing effective retail analytics. The episode also highlights the importance of utilizing tools such as Subscribe and Save, deals, and showcases to boost profitability beyond paid media. Tune in for valuable insights that can help elevate your Amazon business!
2024-09-27
41 min
MerchantSpring Marketplace Masters
Amazon Vendor | How to Expand Internationally via the Vendor Program
On this episode of Marketplace Masters, host Paul Sonneveld is joined by JérÎme de Guigné, founder of e-Comas and an expert in global expansion through Amazon Vendor Central. Jerome shares valuable insights on leveraging Amazon Vendor Central to take brands internationally, highlighting key considerations and potential challenges. Whether you're new to global markets or looking to expand further, this episode offers practical tips to help you navigate the complexities of international growth on Amazon. Join the discussion and gain valuable strategies for making informed decisions about your brand's global expansion.
2024-09-06
37 min
MerchantSpring Marketplace Masters
Amazon Vendor | Assessing ASIN Profitability Across Vendor and Seller Channels
In this episode of Marketplace Masters, host Paul Sonneveld and expert Nathan Grimm, Co-Founder of Mercantile Commerce, dive into the profitability of Amazon ASINs. They compare the Amazon vendor model with the Amazon seller or 3P model to provide valuable insights for vendors looking to optimize their distribution strategies. Nathan shares his expertise in digital advertising, catalogue optimization, and margin improvements to help brands succeed on Amazon.
2024-09-02
37 min
Ecommerce Braintrust
Building For A Multichannel Future with Paul Sonneveld From MerchantSpring - Episode 356
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. Today, we are joined by two special guests: Paul Sonneveld, CEO & Co-Founder of MerchantSpring, and Acadia's Director of Retail Operations, Jordan Ripley. We're diving into the complex decisions behind building vs buying software at an agency and SaaS company, using customer feedback to shape what you deliver to the market, and where we see the industry headed in this multichannel e-commerce world. Make sure you tune in to find out more!  ...
2024-08-27
33 min
MerchantSpring Marketplace Masters
Amazon Vendor | How to Execute a Vendor-to-Seller Transition Successfully
In this episode of Marketplace Masters, host Paul Sonneveld delves into the intricacies of transitioning from Amazon's 1P first-party model to 3P third-party selling with special guest Zack Rubin, founder of Red-Tail Consulting. They explore the challenges, benefits, and considerations involved in making this transition, sharing valuable insights and practical advice for vendors looking to elevate their brand on Amazon.
2024-08-15
41 min
The Ecommerce Lab By Ecomcy
[EP #239] [ENG] - How to master reporting and analytics behind your Amazon business - Paul Sonneveld
Welcome to the eCommerce Lab Podcast! Join us for this fascinating episode featuring Paul Sonneveld, an expert in helping Amazon vendors and agencies optimize their performance! Paul is the co-founder and CEO of MerchantSpring, and in this session we'll explore key strategies to master reporting and analytics for your Amazon business.Discover how you can make the most of data to boost your sales and improve your presence on this leading e-commerce platform.#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe
2024-08-01
31 min
MerchantSpring Marketplace Masters
Amazon Vendor | Navigating Amazon's Logistics Changes: Strategies for Vendor Success in Q3 and Beyond
On this episode of Marketplace Masters, host Paul Sonneveld delves into the recent changes impacting Amazon vendor logistics in the US and Europe with guest Chris Khoo, founder of KhooCommerce. Chris shares insights on how vendors can adapt and capitalize on these transformations, drawing on his experience in helping 1P Amazon vendors streamline their operations. Join Paul and Chris as they explore the evolving landscape of e-commerce logistics and its implications for businesses worldwide.
2024-07-25
34 min
MerchantSpring Marketplace Masters
Agency Best Practice | Unlocking the Halo Effect: Successful DTC Expansion for Amazon Brands
In this episode of Marketplace Masters, host Paul Sonneveld explores strategies for scaling Amazon brands through DTC expansion with guest expert Brice McBeth, founder and CEO of Reap Commerce. Brian shares insights on optimizing e-commerce businesses through conversion rate optimization, AB testing, and managed services. The discussion touches on Brian's experience at IBM, consulting for major companies, and the founding of REAP Marketing in 2009. Tune in to learn about the powerful halo effect of integrating DTC approaches for e-commerce growth.
2024-07-04
36 min
MerchantSpring Marketplace Masters
Amazon Vendor | Advanced Strategies for Optimizing Amazon Channel Distribution
In this episode of Marketplace Masters, host Paul Sonneveld dives into channel distribution strategies on Amazon with experts Frieder Kuhn and Florian Schneider from Valuezon. They discuss the evolution of distribution models on Amazon, including the tri-hybrid approach, where brands can utilize vendor, seller, and broker models to maximize sales and expand into new markets.
2024-06-28
37 min
MerchantSpring Marketplace Masters
Amazon Vendor | How to Create Strategic Counterweight vs Amazon
On this episode of Marketplace Masters, host Paul Sonneveld discusses creating strategic counterweights to Amazon with guest Miguel Alexander Strobel. Miguel, the founder of Watersky Digital, shares insights on improving negotiation leverage and navigating e-commerce challenges. Tune in to explore how to enhance your Amazon vendor channel performance and develop strategic approaches in the digital marketplace.
2024-06-14
41 min
MerchantSpring Marketplace Masters
Amazon Vendor | Mastering Vendor Logistics for Greater Profit
In this episode of Marketplace Masters, host Paul Sonneveld delves into the world of Amazon logistics with guest Oliver Tomaszewski, director of DiCommerce. Oliver shares his expertise in optimizing account performance and processes for Amazon vendors. They discuss various Amazon logistics programs, including inbound and outbound delivery options, order optimization, and receipt and dispatch of goods. Oliver provides valuable insights on how vendors can benefit from adopting certain programs and shares practical tips for navigating the complex world of Amazon logistics. Tune in to gain a deeper understanding of Amazon logistics and learn how to im...
2024-06-07
42 min
MerchantSpring Marketplace Masters
Agency Best Practice | Expanding your Amazon Clients to Latin America
In this episode of Marketplace Masters sponsored by MerchantSpring, host Paul Sonneveld delves into expanding Amazon clients into Latin America with guest Vincenzo Toscano, Founder and CEO of Ecomcy. Vincenzo shares his journey from launching products on Amazon to helping others succeed in e-commerce. With over five years of experience, Vincenzo offers insights on marketing strategies, maximizing ROI, and driving sales on Amazon and Walmart. Tune in for expert guidance on thriving in the e-commerce industry.
2024-05-31
36 min
MerchantSpring Marketplace Masters
Agency Best Practice | The Dream Versus Reality of Amazon Japan
In this episode of Marketplace Masters, host Paul Sonneveld delves into the world of selling on Amazon Japan in 2024 with guest Neil Curtis, founder of Rising Sun Commerce. Neil, based in the UK, shares his journey into Amazon Japan, leveraging his expertise in online marketing and search engine optimization to help English-speaking brands thrive in the Japanese market. Tune in to gain insights into Amazon listing optimization, advertising, and the unique challenges and opportunities of expanding to Japan's e-commerce landscape.
2024-05-24
33 min
MerchantSpring Marketplace Masters
Amazon Vendor | Advanced Hybrid Selling Strategies for Vendor Success
In this episode of Marketplace Masters, host Paul Sonneveld delves into hybrid selling strategies, building on a previous conversation from last year. He is joined by Chris Turton, the founder and Managing Director of eCommerce Intelligence, who shares insights on the changes in the Amazon ecosystem over the last 12 months. He brings 11 years of experience in Amazon selling and vendor consulting to the discussion. Tune in to gain valuable perspectives on navigating the evolving landscape of e-commerce and optimizing your Amazon presence.
2024-05-23
39 min
MerchantSpring Marketplace Masters
Agency Best Practice | How to Scale and Exit Your Agency
In this episode of Marketplace Masters, host Paul Sonneveld dives into strategies for scaling and exiting your agency with special guest Ethan Kitching, Co-Founder of Kitchimo. Ethan shares his journey of founding, expanding, and selling his Amazon agency Molzi for a high seven-figure sum. Tune in to learn how Molzi grew from a two-person startup to an 85-employee powerhouse with offices worldwide, attracting multiple acquisition offers and ultimately selling to BrainLabs.
2024-05-10
47 min
MerchantSpring Marketplace Masters
Amazon Vendor | Insights and Tactics to Shift Performance 2024
Join host Paul Sonneveld and panelists Bruno, Martin, Carina, James, and Matt as they share their expertise and tips for thriving as an Amazon vendor in the ever-evolving e-commerce landscape. In this episode of Marketplace Masters, our panel of Amazon vendor experts delves into the key strategies and insights for success in 2024. From discussions on Q1 performance to navigating vendor negotiations and optimizing supply chain efficiency, this episode covers a wide range of topics crucial for vendors on Amazon. Tune in to gain valuable insights and actionable advice for maximizing your success on...
2024-05-02
1h 18
MerchantSpring Marketplace Masters
Amazon Vendor | Overcoming Amazon's CRaP: Strategies for Vendors to Stay Profitable
On this episode of Marketplace Masters, host Paul Sonneveld is joined by Will Haire, founder of BellaVix and CEO of a marketplace marketing agency. They discuss innovative strategies to help vendors maintain profitability and avoid products falling into the "CRaP" category on platforms like Amazon and Walmart. Will shares insights on Amazon's "CRaP policy" and offers valuable tips for vendors to navigate and prevent their products from being affected. Tune in for expert advice on optimizing sales and avoiding pitfalls in the e-commerce marketplace.
2024-04-26
33 min
MerchantSpring Marketplace Masters
Agency Best Practice | TikTok for Amazon Success: Unlocking New Avenues for Agency Growth
In this episode of Marketplace Masters, host Paul Sonneveld delves into the world of leveraging TikTok to grow clients' brands on Amazon with guest Paul Harvey, the renowned Amazon TikTok expert and founder of Rankster. Paul Harvey shares insights on his journey from working in an aggregator to excelling in boosting Amazon sales through innovative TikTok marketing strategies. Tune in to discover how to effectively combine TikTok and Amazon for business success.
2024-04-18
37 min
MerchantSpring Marketplace Masters
Amazon Vendor | Amazon Performance Metrics for FMCG Marketers
Today on Marketplace Masters, hosted by Paul Sonneveld and sponsored by MerchantSpring, Alex Karagiannis from Lezzat, an Amazon marketing agency, joins the discussion on marketing metrics in the Amazon vendor landscape. Alex, with extensive experience in e-commerce marketing, sheds light on the disconnect between sales organizations and marketing teams in FMCG and CPG sectors. Tune in to explore the challenges and breakthroughs in the industry with a focus on the importance of marketing for Amazon vendors.
2024-04-12
35 min
MerchantSpring Marketplace Masters
Amazon Vendor | The Power of Data: Elevating Amazon Vendor Performance and Profits
Today on Marketplace Masters, we delved into the world of e-commerce with a focus on boosting Amazon vendor channel performance. Host Paul Sonneveld was joined by Carina and Rob from eCommerce Nurse, experts in strategic consulting and brand development. They discussed the power of data in transforming vendor performance and profits, offering unique insights and expertise to help brands scale in the digital realm. Tune in to learn how to tackle the challenges faced by brands and agencies in the ever-evolving world of e-commerce.
2024-03-22
41 min
MerchantSpring Marketplace Masters
Agency Best Practice | Amazon SOP Mastery: Streamlining Excellence in Agency Operations
In this episode of Marketplace Masters, sponsored by MerchantSpring, host Paul Sonneveld delves into the topic of standard operating procedures (SOPs) for medium-sized Amazon agencies. Joining him are Andrew Banks, CEO and Jonathan Newton, COO of VentureForge who share insights on enhancing Amazon brands and achieving operational excellence. Tune in to learn how to systematize your operations and optimize your agency's performance in the competitive marketplace industry.
2024-03-04
46 min
De Verkadefabriek Podcast
Aflevering 3: Jan-Paul Buijs
In gesprek met Jan-Paul Buijs: acteur, theatermaker, zanger en scenarioschrijver en al sinds de oprichting in 2008 lid van het Amsterdamse makerscollectief Circus Treurdier. Ze praten over hoe Jan-Paul door zijn vrienden meegesleurd werd naar de toneel vooropleiding en over waar hij als speler op aan gaat. Over de voorstelling 'BAAAAA' en over hoe Circus Treurdier als collectief tot het maken van hun absurde, filosofische en muzikale voorstellingen met maatschappijkritische ondertoon én een flinke dosis (bittere) humor komt. "We hebben ook wel eens voorstellingen gemaakt waarvan iemand zei 'het is niet echt entertaining genoeg om het amusement te noemen, maar h...
2024-02-29
59 min
MerchantSpring Marketplace Masters
Agency Best Practice | Systematizing Operations for High-Quality Service Consistency
On this episode of Marketplace Masters, host Paul Sonneveld delves into the world of e-commerce with a focus on systematizing Amazon operations for agency success. Anton Kimfors, Founder and CEO of Sellwave, shares his expertise in scaling up and building efficient operations to ensure client satisfaction and agency profitability. Tune in to learn valuable insights on managing client service skills, knowledge, and the challenges agencies face when expanding their operations in the competitive e-commerce landscape.
2024-02-23
36 min
MerchantSpring Marketplace Masters
Amazon Vendor | The Art of Scaling with Conservative Budgets
In this episode of Marketplace Masters, host Paul Sonneveld delves into the intricate world of e-commerce, spotlighting the unique challenges and opportunities facing small manufacturers on Amazon. Joining him is special guest Kai Berger, the driving force behind Heyhome, a customer-centric performance marketing agency dedicated to brand manufacturers on Amazon.Kai, with over 15 years of experience in sales and marketing in Solingen, Germany, famously known as the "Knife Town," brings a wealth of knowledge to the table. Together, Paul and Kai navigate the nuances of scaling vendor performance in an environment dominated by conservative outlooks and finances...
2024-02-19
36 min
MerchantSpring Marketplace Masters
Agency Best Practice | Proactive Strategies for Amazon Account Health Excellence
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Leah McHugh, the Amazon Seller Consultant at eCommerceChris. They discuss the intricacies of Amazon Account Health and provide valuable insights on how to effectively respond to seller account issues. Leah shares her expertise in helping sellers communicate with Amazon to protect and save their businesses. The episode also touches on the importance of monitoring seller health and avoiding unnecessary complications. Tune in to gain valuable knowledge on maintaining robust account health on Amazon.
2024-02-08
36 min
Brand Fortress HQ: Amazon FBA Success Strategies
008: Building a Brand Fortress in E-Commerce: Strategies for Profitability and Expansion with Paul Sonneveld
Are you ready to unlock the secrets of thriving in the e-commerce jungle? Join us as we sit down with Paul Sonneveld, the insightful co-founder of Merchant Spring, to unearth the strategies that can turn your online business into a veritable brand fortress. With Paul's robust background in consulting, including an impactful tenure at Boston Consulting Group, this episode is a treasure trove of entrepreneurial wisdom, guiding you from cautious corporate navigation to the bold world of establishing your own venture.This journey with Paul doesn't just skim the surface; we plunge into the depths of profitability...
2024-01-24
44 min
Amazonpodden Nordisk Amazon Akademi
SÀlja pÄ Amazon med de bÀsta tipsen frÄn amaNordic 2023
amaNordic 2023 med temat "Lönsam TillvĂ€xt & Expansion" gick av stapeln i oktober och har definitivt gĂ„tt till historien som ett av de mest kĂ€ndistĂ€ta â ur Amazon-perspektiv â eventet i norra Europa nĂ„gonsin. NĂ„gra av de mest framgĂ„ngsrika Amazon-sĂ€ljarna i vĂ€rlden deltog och delade med sig av sina bĂ€sta strategier, taktiker, tips och hacks. I dagens avsnitt av Amazon-podden trĂ€ffar jag Amazon-experterna Jennifer Schönknecht och Johan Hallberg för att dissekera eventet och prata om de bĂ€sta godbitarna och tipsen frĂ„n de stora Amazon-auktoriteterna...
2023-12-22
1h 03
MerchantSpring Marketplace Masters
Amazon Vendor | Cracking the Code: Vendor-Specific Amazon Advertising Tactics
In this final episode of Marketplace Masters for the year 2023, host Paul Sonneveld is joined by Cagan Aceter, founder of Margad, a marketplace solutions agency. With over eight years of experience, including time spent at Amazon, Cagan shares his expertise on advertising campaigns on the Amazon platform. The episode delves into the intricacies and tactics that vendors need to consider to amplify their Amazon business.
2023-12-08
32 min
Online Selling Partner Podcast
Episode #16 - Paul Sonneveld E-commerce Down Under
"Welcome to the Online Selling Partner Podcast! Join us as we chat with Paul, an Aussie with a twist, about e-commerce and analytics. Discover how Merchant Spring went from agency to analytics platform, serving businesses worldwide. đ #Ecommerce #Analytics #MerchantSpring" Paul on LinkedIn: (1) Paul Sonneveld | LinkedIn Isaiah on LinkedIn: â â â â https://www.linkedin.com/in/isaiah-fritz/â â â â â â â â Need an Amazon 3P Partner? Check us outâ â â â Want to know your brands marketshare? We use â â â â Smart Scoutâ â â â  try it out for 25% off using the code "OSP"
2023-11-30
42 min
MerchantSpring Marketplace Masters
Agency Best Practice | European Expansion: Strategies for Fashion and Sports Brands
In this episode of Marketplace Masters, host Paul Sonneveld interviewed Valerie Dichtl, founder of Marketplace Uni, about the opportunities and strategies for fashion and sports brands in the European marketplace market. They discussed the challenges agencies face in improving performance and expanding into the marketplace and the current landscape of marketplaces in Europe. Valerie shared her expertise and insights on selling on platforms like Zalando, About You, Amazon, and Otto, and how to approach marketplace expansion profitably.
2023-11-10
39 min
MerchantSpring Marketplace Masters
Amazon Vendor | Mastering the Art of Contracts and Negotiations: Strategies for Success
This podcast episode of Marketplace Masters, sponsored by MerchantSpring, explored the world of contracts and negotiation on Amazon, specifically for Amazon Vendors. Host Paul Sonneveld interviewed Alan Adams, the CEO/Founder of Navazon Consulting and discussed commonly asked questions and topics related to terms and conditions, such as content ownership and contract disputes. The episode aims to help vendors navigate the Amazon marketplace successfully and avoid unnecessary losses.
2023-11-03
41 min
MerchantSpring Marketplace Masters
Agency Best Practice | How to Succeed in Premium Beauty on Amazon
In this episode of Marketplace Masters, sponsored by MerchantSpring, the focus is on succeeding in premium beauty on Amazon. Hosted by Paul Sonneveld, the episode features two esteemed guests from Invinci: Renee Parker, Co-Founder and Director of Strategy, and Maria Dane, Partner and Head of North America. Renee and Maria share their expertise in advising and executing strategies for premium consumer brands on Amazon. With their impressive backgrounds in impact investing and experience at Amazon, they provide valuable insights on enhancing market presence and operational efficiency in the beauty industry. Tune in to learn from th...
2023-09-21
36 min
MerchantSpring Marketplace Masters
Amazon Vendor | Strategic Product Catalogue Management for Amazon Vendors
In this episode of Marketplace Masters, host Paul Sonneveld was joined by guest Jason Landro, co-founder of Nectar, a digital marketing agency, they explore strategies for scaling e-commerce sales and navigating the complexities of Amazon's marketplace. Tune in to gain valuable insights on positioning content marketing strategies and solving complex problems in the world of Amazon vendor management. Whether you're an agency or a vendor, this episode offers valuable strategies, data, and content to help you succeed on Amazon. Don't miss out on this informative conversation!
2023-08-17
43 min
MerchantSpring Marketplace Masters
Agency Best Practice | Walmart 1P: Essential Need-to-Knows for Walmart Suppliers
In this episode of Marketplace Masters, host Paul Sonneveld invited Eric Smith, VP of Product for SupplyPike, to discuss strategies, tips, and insider knowledge on how to thrive as a supplier at Walmart. Eric shares insights on reducing revenue loss, managing retail deductions, and resolving compliance issues. Despite both Paul and Eric having colds, they power through to provide valuable information for suppliers looking to improve their performance at Walmart. Tune in to learn practical actions and gain insights to lift your business on Walmart.
2023-08-11
32 min
MerchantSpring Marketplace Masters
Amazon Vendor | Bridging the Gap: Aligning Amazon Goals with C-Suite Expectations
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Michael Swenson, Chief Growth Officer and Managing Partner at Rocketbike, who shares his expertise in Amazon sellers and vendors central. He discussed the misalignment that often occurs when managing performance and making decisions within a brand on Vendor Central. Tune in to learn about strategies and success stories in aligning C-suite visions with reality and achieving transformative growth.
2023-08-10
34 min
Online Seller UK - Podcasts for Amazon Sellers
Amazon Vendor Analytics| Episode 128 #OnlineSellerUK Podcast with Paul Sonneveld
In the episode, Paul Sonneveld delves into the current challenges faced by Amazon Vendors and explores ways vendors can enhance their business using MerchantSpring. The discussion revolves around the key topics Quick access to actionable insights Managing SKUs based on net pure profit margin Challenges Faced by Amazon Vendors around profitability The future direction of Merchant Spring Host: Prabhat Shah Guest:  Paul Sonneveld ( https://merchantspring.io/ ) * Feedspot names us as one of the Top Ten Best Amazon Advertising Podcasts. You can...
2023-07-30
17 min
MerchantSpring Marketplace Masters
Amazon Vendor | How to Avoid Getting Stung by Amazon Returns
In this episode of Marketplace Masters, host Paul Sonneveld and guest Warren Coxall, Co-Founder of Totalyty, dive into the enigma of Amazon returns within the context of Amazon vendors. They discuss what Amazon returns are, how they work, and most importantly, strategies to prevent or reduce them. With Warren's expertise in e-commerce and Amazon, this episode offers valuable insights and actionable steps for agencies looking to enhance their clients' e-commerce performance. Tune in to gain a deeper understanding of the challenges and solutions surrounding Amazon returns.
2023-07-28
26 min
MerchantSpring Marketplace Masters
Agency Best Practice | Expanding Horizons: The Lucrative Potential of Amazon Japan
In this episode of Marketplace Masters, host Paul Sonneveld invites Dano Falk from DefDevice to share his expertise on expanding to Amazon Japan. Dano, the founder of DefDevice, has over 20 years of experience in digital marketing and specializes in crafting customized marketing strategies. He discusses the lucrative potential of Amazon Japan for veteran Amazon brands and provides valuable insights on achieving marketplace expansion.This episode is filled with practical actions and insights for improving e-commerce and marketplace performance.
2023-07-24
43 min
MerchantSpring Marketplace Masters
Agency Best Practice | Secrets to Skyrocketing Your Amazon Sales
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Dr. Travis Zigler, CEO of Profitable Pineapple Ads and a recovering optometrist turned e-commerce entrepreneur. They discuss strategies for building a thriving email list and driving unprecedented growth for Amazon businesses. Dr. Zigler shares his expertise on audience building and growing brands with Amazon. Tune in to learn practical actions and insights for achieving success in the e-commerce world.
2023-07-13
39 min
MerchantSpring Marketplace Masters
Agency Best Practice | Exploring Walmart's Limitless Opportunities
In this episode of Marketplace Masters, host Paul Sonneveld welcomes David Milstein, Co-founder and COO of Sellcord, a full-service Walmart agency. They discuss the exciting opportunities that Walmart's marketplace offers to Amazon brands and service providers. David shares his expertise on how to leverage walmart.com to diversify revenue and achieve unparalleled growth. Tune in to learn more about the rising traction of Walmart and how agencies can tap into this up-and-coming marketplace.
2023-07-07
37 min
MerchantSpring Marketplace Masters
Amazon Vendor | Exploring Amazon Vendor Services: Is it worth the Investment?
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Asha Bhalsod, founder of Etopia Consultancy, to discuss Amazon Vendor Services (AVS) and whether it is the right offering for vendors. Asha, who has worked at Amazon and now manages marketplaces from the other side, shares her expertise and insights on navigating Amazon as a sales and marketing platform. They delve into the details of AVS, exploring its benefits and how it can be customized to meet the needs of businesses. Tune in to gain practical insights on optimizing e-commerce and marketplace performance.
2023-06-30
40 min
MerchantSpring Marketplace Masters
Amazon Vendor | Amazon 1P Insights into Negotiations, Trade Relationships & Opportunities
In this episode, host Paul Sonneveld is joined by Martin Heubel from Consulterce to discuss the results of an industry-wide survey conducted with over 500 first-party vendors. The survey provides insights into the relationship between one-piece suppliers and Amazon, the annual negotiation process, and future priorities with the online retail giant. Martin, a former Amazon employee, founded Consulterce to help B2C household and CPG brands increase their 1P vendor profits with Amazon. The discussion delves into the survey results and provides valuable information for vendors looking to learn from the experiences of others in the in...
2023-06-21
38 min
MerchantSpring Marketplace Masters
Agency Best Practice | Unlock the Power of Amazon's Video and Influencer Capabilities
In this episode of Marketplace Masters, host Paul Sonneveld has invited Justin Willhite, owner of Consumer Quest which discussed the impact of video content on Amazon sales. Justin, a seasoned video content creator, shares his expertise on how user-generated video content can help highlight product features and increase rankings, sales, and conversion rates. They discuss the different types of video content on Amazon and the importance of optimizing video content for maximum impact. This episode provides valuable insights for businesses looking to increase their Amazon sales through engaging and shoppable video content.
2023-06-15
32 min
Andermans Veren
Uitzending Zondag 14 mei 2023 Moederdag
Zondag 14 mei 2023 Moederdag Mijn moeder 3 (Jekkers) Harrie Jekkers 2â00 Spotify Morgen is het over (H. v. Veen, E. Schuurman/H. v. Veen) Herman van Veen 3â19 Van de cd Moeders Harlekijn 457 951-1 De moeder van de chansonnier (Vleugel/Bos) Marjan Berk 3â16 Eigen opname Thuis (P. v. Vliet) 1â05 Paul van Vliet Kom Louise (P. v. Vliet/R. v. Kreeveld) Paul van Vliet 2â55 Ik bel nog wel (P. v. Vliet) Paul van Vliet 3â20 Van de LP Paul van Vliet in CarrĂ© Philips 6641 677 Dag moeder (Van Kooten, de Bie/Eyck) Van Kooten...
2023-05-15
55 min
Thuis in jezelf
Wat geef jij aandacht?
Alles wat aandacht krijgt groeit. Dat kan op verschillende manieren bekeken worden. Zo kunnen positieve dingen die tegen je gezegd worden tot opbouw van jouw als persoon zijn. Je pikt het op. Maar zo kan het ook met negatieve uitspraken gaan of juist dingen die niet worden gedaan waardoor jij je niet gezien voelt. Dan groeit dat in jouw overtuiging over jezelf of over de ander. Deze overtuiging neem je ook weer mee als je luistert naar de ander. Aandachtig luisteren is dan ook een hele kunst. Ik haal in deze aflevring een stukje aan over luisteren. D...
2022-07-18
14 min
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSP139: Grow Your Business by Expanding Your Footprint Through E-Commerce Marketplaces w/ Paul Sonneveld
Send us a textIf you are ready to expand your e-commerce footprint, you have several choices. For example, suppose you have been selling to the most popular channels, such as Amazon in North America. In that case, you might want to explore other channels such as Walmart, Alibaba, or Etsy. Or you might want to explore some of the international markets such as the UK, India, or Brazil. But the decision is not as simple as that as you need to compare the channels in each country, understand regulatory nuances, and cultural synergies to be successful...
2021-09-01
40 min
Andermans Veren
Uitzending 29 augustus
Speellijst Zondag 29 augustus 2021: Den Haag deel 1Cursus Haags schrijfwijze (Bral/Rueb) Sjaak Bral 1â23 Van de cd Haags de Ceidei Haags TaleInstituutWeekend in Scheveningen (Van Tol/Davids) Louis Davids 3â10 Van de cd De grote kleine man 1 EMI7930542De Scheveningse zee (Van Tol/Davids) Gerrie van der Klei 3â35 en ensemble Van de Lp De zoon vanLouis Davids Ariola 205 860Scheveningse tram (R. Bos/M. van der Plas) Wim Sonneveld 4â24 Van de cd Liedjes â 1 Mercury 838471-2Broodje (P. v. Vliet) Paul van Vliet en Ferd Hugas 3â02 Van de LP Pepijn Philips 873 008 UBYDen...
2021-08-30
58 min
Crossover Commerce
Marketplace Expansion into other Countries â MerchantSpring â EP 79
Ryan Cramer of Crossover Commerce talks with Paul Sonneveld of MerchantSpring, as they discuss marketplace expansion into other countries.â ---Crossover Commerce is Presented by PingPong Payments. PingPong transfers more than 150 million dollars a day for eCommerce sellers just like you. Helping over 1 million customers now, PingPong has processed over 90 BILLION dollars in cross-border payments. Save with a PingPong account today! ---Stay connected with Crossover Commerce and PingPong Payments:â Crossover Commerce @ https://www.facebook.com/CrossoverCommerceâ YouTube @ https://www.youtube.com/c/PingPongPaymentsâ LinkedIn @ https...
2021-08-04
1h 00
The Quiet Light Podcast
Multi-Market Dashboard for Advanced Sellers
Paul Sonneveld is the Co-founder and CEO of MerchantSpring, a next-generation sales and analytics software platform for professional sellers and agencies. MerchantSpring provides a single view across multiple marketplaces, including Amazon, eBay, and numerous others worldwide. Some of Paul's past positions include Executive General Manager at Catch.com.au, Head of First Choice Liquor at Coles Group, and Project Leader at The Boston Consulting Group. In this episode⊠Are you a professional Amazon seller? Do you want to know the secrets to selling in multiple marketplaces across the globe â with little to no hassle...
2021-06-01
26 min
Andermans Veren
Uitzending 18 april
Zondag 18 april (week van de jaren 60) 1. Een echte Hollander - Wim Kan  Van de Lp Een uurtje komische humor 2. Ik ben nou nog springlevend - Frans Halsema  Van de Lp Tour de Frans 3. Voor mij hoeft het niet - Liselore Gerritsen  Van de LP Pepijn 4. Theatertje - Paul van Vliet  Van de LP Pepijn 5. Dag man, achter het loket - Wim Sonneveld  Uit de box Wim Sonneveld6. Hoe je handen streelden - Corry Brokken  Van de LP Corry Brokken zingt kleine kantates 7. Iets jongensachtigs - Fiet Koste...
2021-04-19
53 min
Retail Ready Podcast
How to grow your business online - Ep. 64
Todayâs episode is all about which marketplace you should be looking into or launching on to grow your business online. I am joined by founder of Merchant Spring, Paul Sonneveld. Check out Merchant Spring here: https://merchantspring.io Paul is full of insights and knowledge when it comes to this space and if 2020 has told us one thing, itâs definitely worth having an online presence for your business.
2020-07-20
00 min