Shows
Bad Marketing SucksElevate Your Marketing: Building Strong Relationships for Higher MarginsEpisode 16
Elevate your marketing strategy by understanding the profound impact of building strong relationships. Paul and Chad talk how cultivating genuine connections fosters sustainable growth and success. Learn how prioritizing authentic relationships with customers, partners, and stakeholders can drive higher margins and propel your business to new heights. Embrace the power of connection and witness the transformative potential it holds for your brand’s longevity and prosperity. Unlock the key to sustainable growth and elevate your marketing efforts by nurturing meaningful relationships built on trust, loyalty, and mutual understanding.
2024-02-1617 minBad Marketing SucksElevate Your Marketing: Building Strong Relationships for Higher MarginsEpisode 16
Elevate your marketing strategy by understanding the profound impact of building strong relationships. Paul and Chad talk how cultivating genuine connections fosters sustainable growth and success. Learn how prioritizing authentic relationships with customers, partners, and stakeholders can drive higher margins and propel your business to new heights. Embrace the power of connection and witness the transformative potential it holds for your brand’s longevity and prosperity. Unlock the key to sustainable growth and elevate your marketing efforts by nurturing meaningful relationships built on trust, loyalty, and mutual understanding.
2024-02-1617 minBad Marketing SucksCut the Fluff – Build Stronger Customer RelationshipsEpisode 15
In the dynamic world of marketing, the mantra “go big or go home” often takes center stage. But what if the real secret to success lies in the finer details? Join Paul and Chad as they delve into the intricate art of building stronger customer relationships on this episode of the Bad Marketing Sucks Podcast.
Discover why cutting through the fluff and focusing on the little things can be a game-changer in the relational phase of marketing.
2024-02-0920 minBad Marketing SucksCut the Fluff – Build Stronger Customer RelationshipsEpisode 15
In the dynamic world of marketing, the mantra “go big or go home” often takes center stage. But what if the real secret to success lies in the finer details? Join Paul and Chad as they delve into the intricate art of building stronger customer relationships on this episode of the Bad Marketing Sucks Podcast.
Discover why cutting through the fluff and focusing on the little things can be a game-changer in the relational phase of marketing.
2024-02-0920 min
Ready Yet?! With Erin MarcusEpisode 203 with Paul Sterett: Business and Consumer Behavior InsightsDid you know your business's identity and its way of interaction can shape your customer base and affect your business's growth trajectory? My guest today is with Paul Starrett, the owner of White Heart Insight. Join us as we discuss team building, the relevance of consumer behavior in branding and marketing, and understanding the difference between advertising and brand identity. Listen as Paul shares his experience of building and promoting his business based in Augusta, Georgia, insights about small businesses and its dynamics, as well as the importance of human-centered communication and connection in business.Guest...
2024-01-0530 min
Equipped PodcastConsumer Behavior: A Deep Dive with Paul SterettUnderstanding consumer behavior is crucial for effective marketing. The reason behind it is that Standing out in a noisy marketing landscape requires understanding and addressing the unique needs and emotions of consumers.
In this episode of the Equipped Podcast, host Lane Taylor engages in a captivating conversation with Paul Sterett, the founder of White Heart Insight.
Together, they explore the pivotal role of understanding consumer behavior in crafting successful marketing strategies.
Paul shares his valuable insights on the fundamentals of consumer behavior, emphasizing how businesses can utilize this knowledge to resonate emotionally with consumers, rather...
2024-01-0538 min
Bad Marketing SucksEnough with the Pitch SlapWe have reached our boiling point. Just can’t take it anymore. It is time to stop the Pitch Slap. No more terrible pitching 10 seconds after a new LinkedIn connection is accepted. Enough is enough. It only make companies who use this tactic look like jerks. Just a bad marketing and sales approach.
https://youtu.be/BUcer5Oo0wI
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Paul (00:00):
Chad, so we got a hot topic today.
Chad (00:03):
Oh man. I’m waiting on this one for a while.
Paul (00:05):
So...
2023-12-0722 minBad Marketing SucksEnough with the Pitch SlapWe have reached our boiling point. Just can’t take it anymore. It is time to stop the Pitch Slap. No more terrible pitching 10 seconds after a new LinkedIn connection is accepted. Enough is enough. It only make companies who use this tactic look like jerks. Just a bad marketing and sales approach.
https://youtu.be/BUcer5Oo0wI
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Paul (00:00):
Chad, so we got a hot topic today.
Chad (00:03):
Oh man. I’m waiting on t...
2023-12-0722 minBad Marketing SucksStreet Art in MarketingDavid Speed’s journey has taken some interesting turns over the years. Of of them is pioneering street art in the Marketing world. While he is all in on exploring neon pink, he has some great perspective on how to use art to stand out.
https://youtu.be/sS9uJWAEcXI?si=WJXPKnTh5ytwUHb8
2023-11-2334 minBad Marketing SucksStreet Art in MarketingDavid Speed’s journey has taken some interesting turns over the years. Of of them is pioneering street art in the Marketing world. While he is all in on exploring neon pink, he has some great perspective on how to use art to stand out.
Follow David and his art:
Linkedin
Instagram
https://youtu.be/sS9uJWAEcXI?si=WJXPKnTh5ytwUHb8
2023-11-2334 minBad Marketing Sucks2 BIG things businesses get wrong in MarketingOf the many things a business can do wrong with their Marketing, Jeremy Mace shares two of the big ones he sees as problematic. Jeremy has a lot of experience with a wide variety of disciplines within the marketing and branding world. His two big mistakes he sees businesses make are not allocating enough budget and lack of attribution. Glad to have Jeremy on Bad Marketing Sucks!
https://youtu.be/uWsq63HUVlg?si=h5j0RNyAMM5ag7IB
Connect with Jeremy on Linkedin
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2023-11-1627 minBad Marketing Sucks2 BIG things businesses get wrong in MarketingOf the many things a business can do wrong with their Marketing, Jeremy Mace shares two of the big ones he sees as problematic. Jeremy has a lot of experience with a wide variety of disciplines within the marketing and branding world. His two big mistakes he sees businesses make are not allocating enough budget and lack of attribution. Glad to have Jeremy on Bad Marketing Sucks!
https://youtu.be/uWsq63HUVlg?si=h5j0RNyAMM5ag7IB
Connect with Jeremy on Linkedin
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2023-11-1627 minBad Marketing Sucks4 Times Your Brand Needs HelpLots of business owners focus on getting started with the bare minimum. When it comes to branding it shows. I this episode, Chad and Paul talk about 4 times your brand needs help. If you are just starting out, take the time and build your brand well. You’ll make a lot more money and spend less on marketing. If you did not put the work in from the beginning, there has never been a better time to create a better foundation for your brand.
https://youtu.be/7NbMOIKD0AE
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2023-11-0919 minBad Marketing Sucks4 Times Your Brand Needs HelpLots of business owners focus on getting started with the bare minimum. When it comes to branding it shows. I this episode, Chad and Paul talk about 4 times your brand needs help. If you are just starting out, take the time and build your brand well. You’ll make a lot more money and spend less on marketing. If you did not put the work in from the beginning, there has never been a better time to create a better foundation for your brand.
https://youtu.be/7NbMOIKD0AE
Click on the Transcript to see fu...
2023-11-0919 minBad Marketing SucksLurking Brand KillersThere are some lurking brand killers out there all business owners need to be aware of. Overlooking simple actions to take in your branding and marketing can hurt you and your business in a major way. Aligning the promises you make in your advertising and marketing with your team is critical to actually deliver on your promises.
https://youtu.be/h2NbgeXqHFE
2023-11-0224 minBad Marketing SucksLurking Brand KillersThere are some lurking brand killers out there all business owners need to be aware of. Overlooking simple actions to take in your branding and marketing can hurt you and your business in a major way. Aligning the promises you make in your advertising and marketing with your team is critical to actually deliver on your promises.
https://youtu.be/h2NbgeXqHFE
2023-11-0224 minBad Marketing Sucks5 Ways to Market to the Hispanic Community more effectively.Lots of businesses want to market to the Hispanic community. Lots of businesses are doing it wrong. Sergio Terreros joined Chad and Paul on this episode of Bad Marketing Sucks to share 5 ways businesses can be more effective in their marketing.
Sergio on Linkedin
https://youtu.be/SlCUplaNivU?si=03ER-GUybrP-LSMm
2023-10-2623 minBad Marketing Sucks5 Ways to Market to the Hispanic Community more effectively.Lots of businesses want to market to the Hispanic community. Lots of businesses are doing it wrong. Sergio Terreros joined Chad and Paul on this episode of Bad Marketing Sucks to share 5 ways businesses can be more effective in their marketing.
Sergio on Linkedin
https://youtu.be/SlCUplaNivU?si=03ER-GUybrP-LSMm
2023-10-2623 minBad Marketing SucksBrand, Branding, and Marketing ... are not the same thing.Lots of people and businesses like to think that a brand, branding, and marketing are all the same thing. They are not. In this episode Chad and Paul talk about the differences in the three and the relationships they have with one another. It doesn’t take a ton of effort to put things in the right order. Not getting them in order results in some pretty bad marketing.
https://youtu.be/OslTQIz2Qrc?si=Y9ruBFDJ7qqzNsQc
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Ch...
2023-10-1927 minBad Marketing SucksBrand, Branding, and Marketing ... are not the same thing.Lots of people and businesses like to think that a brand, branding, and marketing are all the same thing. They are not. In this episode Chad and Paul talk about the differences in the three and the relationships they have with one another. It doesn’t take a ton of effort to put things in the right order. Not getting them in order results in some pretty bad marketing.
https://youtu.be/OslTQIz2Qrc?si=Y9ruBFDJ7qqzNsQc
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Chad (00:00):
Hey, Pa...
2023-10-1927 minBad Marketing SucksChampagne Taste on a Beer BudgetDavid Porter knows all too well about businesses looking for marketing help who have champagne taste on a beer budget. It doesn’t really go well.
David’s Linkedin
https://youtu.be/7F_fdBUbzVo
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Paul:
David, welcome to Bad Marketing Sucks. How have you been lately?
David:
Very, very well, thank you. Very well. And it’s Friday after all, so you can’t complain on a Friday.
Paul:
Not at...
2023-10-1224 minBad Marketing SucksChampagne Taste on a Beer BudgetDavid Porter knows all too well about businesses looking for marketing help who have champagne taste on a beer budget. It doesn’t really go well.
David’s Linkedin
https://youtu.be/7F_fdBUbzVo
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Paul:
David, welcome to Bad Marketing Sucks. How have you been lately?
David:
Very, very well, thank you. Very well. And it’s Friday after all, so you can’t complain on a Friday.
Paul:
Not at all. Not at a...
2023-10-1224 minBad Marketing SucksStand Out or FailBusinesses that fail to differentiate become white noise. A terrible place to be in. Businesses that stand out and earn their way into the loyalty of their customers thrive and become the brands people put in books as examples. Don’t be white noise. If you don’t know how to differentiate, get help. You’ll be glad you did.
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00:00:00:00 – 00:00:18:03
Well, Paul, we’re back again. Let’s do it. Welcome to man Up to...
2023-10-0520 minBad Marketing SucksStand Out or FailBusinesses that fail to differentiate become white noise. A terrible place to be in. Businesses that stand out and earn their way into the loyalty of their customers thrive and become the brands people put in books as examples. Don’t be white noise. If you don’t know how to differentiate, get help. You’ll be glad you did.
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00:00:00:00 – 00:00:18:03
Well, Paul, we’re back again. Let’s do it. Welcome to man Up to you, man. Same thing. Um, ju...
2023-10-0520 minBad Marketing SucksThe Man Behind AdWeakThe brilliant satire mind behind AdWeak, Mickey Taylor, joined us for a fun conversation. Everyone in the creative space is thinking it, Mickey just says it.
https://youtu.be/pfLTWtOWbDQ
2023-09-2844 minBad Marketing SucksThe Man Behind AdWeakThe brilliant satire mind behind AdWeak, Mickey Taylor, joined us for a fun conversation. Everyone in the creative space is thinking it, Mickey just says it.
https://youtu.be/pfLTWtOWbDQ
2023-09-2844 minBad Marketing SucksWhat's coming in 2024?Chad and Paul chat about what businesses can expect in 2024 and what they should do to prepare. – Have the right conversations with you customers. – Make sure your brand assets are in place. Get insights into essential marketing strategies in 2024 to gain open market share now.
Join the Conversation
Chad’s Linkedin
Paul’s Linkedin
2023-09-2117 minBad Marketing SucksWhat's coming in 2024?Chad and Paul chat about what businesses can expect in 2024 and what they should do to prepare. – Have the right conversations with you customers. – Make sure your brand assets are in place. Get insights into essential marketing strategies in 2024 to gain open market share now.
Join the Conversation
Chad’s Linkedin
Paul’s Linkedin
2023-09-2117 minBad Marketing SucksVideo Content that Wins - Alex B. Sheridan
Video Content that Wins – Alex B. Sheridan
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00:00:00:00 – 00:00:36:05
Paul
Well, Alex, welcome to Bad Marketing Sucks. It’s great to have you here. How’ve you been?
Alex
Really good, guys. Really good. How are you doing?
Paul
Pretty well. Well, doing well. So what? What have you been up to lately? And what do you do in this world of marketing?
Alex
Well, wh...
2023-09-1325 minBad Marketing SucksVideo Content that Wins - Alex B. SheridanAlex B. Sheridan joins Bad Marketing Sucks in this episode to share his expertise on video content creation.
2023-09-1325 minBad Marketing SucksMarketing Supervillain - Jesse WroblewskiTake a look inside the world of Jesse Wroblewski, a marketing supervillain who uses his expertise to fight against bad marketing.
2023-09-0620 minBad Marketing SucksMarketing Supervillain - Jesse WroblewskiJesse Wroblewski, a true marketing supervillain, joins the show.
2023-09-0620 minBad Marketing SucksWho the Hell Are You?In a world of noise and distraction, it's important to have your message cut through the clutter. Find out who Bad Marketing Sucks is and what we can do for you!
2023-08-2217 minBad Marketing SucksWho the Hell Are You?Welcome to Bad Marketing Sucks, hosted by Paul Sterett and Chad Richards. Here's a little about us.
2023-08-2217 min