Shows
The AlchemistsEpisode 03 // Culture or creativity: what comes first?In this episode recorded live on-stage at State of Social '24, Andrés is joined by global strategy leader Paula Bloodworth, WA’s most awarded creative of the decade, Berlin’s Richard Berney, and visionary creative leader and global creative director, Ken Leung. Our panel of Alchemists explore the value brands can bring to cultural movements and vice versa, answering questions like:Where do brands fit in our fragmented, often polarised culture?How can brands tap into cultural or sub-cultural trends authentically and effectively?What role does creativity play in the ability of brands to lea...2024-08-2829 min
In the DemoS1E21 - Millennials Paid Attention with Faris YakobOur special guest for our final episode of the year is our good friend Faris Yakob. He and his wife Rosie are the force behind the consultancy Genius Steals, a nomadic strategic and creative consultancy. Faris is also the author of a book about how advertising works through the lens of the concept of attention. It's called, Paid Attention which is now in its 2nd edition. He has been at a variety of media and advertising agencies throughout his career, including Naked Communications, McCann Erickson, MDC Partners and helped to found many others. He writes for Campaign, Fast Company...2023-12-071h 05
On Strategy ShowcaseRob Campbell, Paula Bloodworth and Martin Weigel interview meMartin Weigel, incoming CS0 at AMV BBDO, Paula Bloodworth, Head of International Strategy at Uncommon, and Rob Campbell, CS0 at Colenso BBDO called and wanted to chat. This is what happened.2023-04-0353 minOn Strategy ShowcaseNike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula BloodworthPaula has worked on the Nike brand on three continents. We first discuss what inspired Nothing Beats a Londoner and then how Nike approached planning in a year without sports. 2021-05-0742 min
The Marketing CommutePaula Bloodworth - Global Group Strategy Director for Nike at Wieden + KennedyIn this episode of The Marketing Commute, we catch up with Paula Bloodworth. Paula is the Global Group Strategy Director for Nike at Wieden + Kennedy. Paula is newly based at the W+K Portland head office and heads up strategy for Nike globally. She is a fantastic Australian talent with an incredible career journey, which we are sure you will enjoy listening to her talk about.2019-12-1730 min
Grace Evangelical Church ClassesBloodworth | Paula Hedgepeth Interview | Will Albritton2017-01-1539 min