Shows
How to Win podcast with Peep LajaDark SocialIn this episode, Peep Laja is joined by Kathleen Booth and Dave Gerhardt to unpack the real buying behavior behind B2B SaaS in 2025. They break down the power of dark social, peer communities, and brand storytelling in an era where Google is no longer the first stop. Learn how to win trust, get talked about, and drive growth—without a single paid ad.Chapters:[00:00:00] Buyers No Longer Start on Google[00:01:00] Dark Social Isn’t New[00:02:00] Community Beats Search[00:03:00] Trust Comes From Peers[00:04:00] Why “Dark Social” Caught On[00:05:30] How Real Word-of...
2025-05-1921 min
Great New Courses - Online eLearning With The Best CoachesCXL Institute – A/B Testing Foundations Course – Free Download With Peep LajaCXL Institute – A/B Testing Foundations Course – Free Download With Peep Laja Get so much better insights with A/B testing foundations! Get this course right here => https://www.greatxcourses.com/courses/a-b-testing-foundations-course-by-cxl-institute-free-download-with-peep-laja ...
2025-03-1204 minHow to Win podcast with Peep LajaSpeed's AdvantagePeep Laja dives into why speed is a critical and often underrated competitive advantage in today's fast-paced business world. Learn how to make swift decisions, conduct rapid experiments, ship products and campaigns quickly, and gather market feedback efficiently. Drawing from historical military strategies and modern business practices, Peep explains how speed can help you stay ahead of the competition. Tune in to discover actionable insights on fostering a culture of speed within your organization, optimizing decision-making processes, and enhancing market agility.Chapters[00:00:00] Intro and Importance of Speed[00:01:15] Competitive Noise and Clones[00:02:15] Aggressiveness and...
2024-06-1722 minHow to Win podcast with Peep LajaNail and ScaleIn this episode, Peep Laja emphasizes the importance of deeply understanding your target market and ideal customer profile (ICP) to drive growth in B2B SaaS. He advocates for ongoing research to inform effective messaging, breaks down the key components of high-converting copy, and shares how tools like Wynter enable teams to get fast feedback and align around the ICP. By implementing these strategies, companies can speed up feedback loops and gain a competitive edge.[00:00:00] Intro: Winning through market understanding[00:01:22] Importance of regular market research[00:02:30] From annual to ongoing micro-testing[00:04:00] Optimizing for speed to...
2024-05-2718 minHow to Win podcast with Peep LajaStart in a NicheIn this episode, Peep dives into why niching down is the key to success for early-stage B2B SaaS companies. He explains how focusing on solving a specific problem for a targeted market, rather than competing directly with industry giants, allows startups to gain traction and dominate their niche. Peep emphasizes that niching down isn't about limiting your dreams, but rather a proven strategy to break into a competitive market and lay the foundation for future growth.Chapters:[00:00] - Introduction[00:30] - Why niching down is crucial for early-stage SaaS[03:30] - Capturing a small market...
2024-05-2034 minHow to Win podcast with Peep LajaScientific Laws of MarketingIn this episode, Peep Laja explores the scientific laws of marketing, focusing on building mental and physical availability for brands. Drawing from the works of Professor Byron Sharpe and the Ehrenberg Bass Institute, Laja emphasizes the importance of being top of mind and easily found when potential customers are ready to make a purchase.The episode features insights from marketing experts who provide real-world examples. Peep also discusses distinctive brand assets, the limitations of hyper-targeting in B2B marketing, and the duplication of purchase law. He concludes by offering practical advice on increasing brand awareness and making...
2024-05-1328 minHow to Win podcast with Peep LajaWinning Beyond the ProductThis episode explores the critical factors that define market leadership, from being first in a category to leveraging innovation and strategic marketing. Hear from experts like David Aaker, Mark Ritson, and Byron Sharp on how top brands maintain dominance and why small brands face uphill battles. Discover actionable insights on standing out, staying top of mind, and converting prospects into loyal customers.[00:00:00] Intro: Winning in B2B SaaS[00:01:23] David Aaker on Market Stability[00:03:00] Mark Ritson: Challenges for Small Brands[00:04:08] Byron Sharp's Law of Double Jeopardy[00:06:30] The Importance of Mental...
2024-05-0630 minHow to Win podcast with Peep LajaDifferentiation: How To Stand OutIn this new style of "How To Win", Peep Laja discusses the importance of differentiation in today's highly competitive B2B SaaS market. He explores various strategies for standing out, such as focusing on brand, taking a polarizing stance, being radically transparent, and leveraging personal brands. Laja emphasizes that differentiation is a CEO-level problem and that companies must build their vision around being unique rather than simply copying competitors.Chapter Markers: 00:00:00 - Introduction 00:01:00 - MarTech landscape and sameness 00:02:30 - Differentiating beyond features 00:05:00 - Competing to be unique 00:07:15 - Limited consideration sets 00...
2024-04-2921 min
How to Win podcast with Peep LajaThe Secret Sauce to $80M Bootstrapped - with AppSumo's Noah KaganThis week on How To Win: Noah Kagan of AppSumo, a platform for digital marketplace deals focusing on software aimed at entrepreneurs and small businesses. They have bootstrapped to over $80 million in revenue. You’ll hear insights on scaling business by focusing on what works, the importance of staying true to your core values, and the strategy behind AppSumo's success. Discover how AppSumo thrived where others didn't and why focusing on the customer always pays off. Find out how AppSumo navigates competition and continues to grow by doubling down on effective strategies.Key Points:[00:03:36] "How do...
2024-02-2622 min
How to Win podcast with Peep LajaFrom Zero to Unicorn: Factorial HR's Strategic Success - with Factorial HR's Bernat FarreroThis week on How To Win: Bernat Farrero of Factorial HR, sharing insights on revolutionizing HR for SMBs. You’ll hear about the importance of simplifying complex HR processes for small and medium businesses, Factorial HR's strategic approach to scaling internationally while addressing localized needs, and how they navigated the challenges of rapid growth and product development to meet the diverse needs of their global clientele.Key Points:[00:01:21] Why start as an all-in-one from day one?[00:02:24] Does diversification improve SMB retention?[00:03:36] Was targeting SMBs your initial customer profile?[00:10:03] Time from 1 million to 10 million in re...
2024-02-1924 min
How to Win podcast with Peep LajaScaling Beyond $100M and Creating New Categories - with Pendo's Todd OlsonThis week on How To Win: Todd Olson of Pendo, revealing the secrets behind building a product-led growth company. You’ll hear how Pendo's focus on product experience revolutionized customer interaction, the importance of integrating customer feedback into product development for sustained growth, and the strategic approach to scaling a software company beyond traditional boundaries.Key Points:[00:03:15] "What propelled your initial revenue growth?"[00:06:42] "Challenges in transitioning to enterprise clients?"[00:10:58] "Impact of product decisions on company scale?"[00:15:24] "Strategies for expanding product functionality?"[00:18:37] "Approach to building a scalable team?"[00:19:12] "Strategy behind bowling pin model?"[00:22:45] "Insights on ma...
2024-02-1226 min
How to Win podcast with Peep LajaBuilding a $180M PR Powerhouse with MuckRack's Gregory GalantThis week on How To Win: Gregory Galant of Muck Rack, discusses the journey of transforming a podcasting venture into a leading software solution for public relations professionals. You’ll hear insights on the importance of building strong journalist relationships, the strategic pivot from service to software, and the value of slow, deliberate growth in the tech industry.Key Points:[00:04:21] "Time to first million in revenue?"[00:05:51] "Early days buyer understanding?"[00:07:12] "Shift to sales-led approach?"[00:09:36] "Product and sales balance for growth?"[00:10:12] "Changes post-$10 million revenue?"[00:13:48] "Market size doubt at $10 million?"[00:18:09] "Reasons for outlasting competitors?"[00:20:24] "Top ad...
2024-02-0524 min
How to Win podcast with Peep LajaDisrupting the B2B Marketplace -- with TrustRadius's Vinay BhagatThis week on How To Win: Vinay Bhagat of TrustRadius, revolutionizing B2B software buying with in-depth user reviews. You’ll hear how TrustRadius overcame the challenge of creating a trusted review platform in a saturated market, the strategic decisions that led to successful monetization, and the importance of focusing on quality over quantity to cater to both software vendors and buyers.Key Points:[00:02:30] - Inspiration behind your business model?[00:03:15] - Tackling initial cold start problem?[00:04:00] - Scaling outreach effectively?[00:05:15] - Competitive landscape at inception?[00:08:45] - Monetization through content sy...
2024-01-2925 min
How to Win podcast with Peep LajaThe Differentiation Advantage - with Retention.com's Adam RobinsonThis week on How To Win: Adam Robinson of Retention.com, an innovative leader in the email marketing space. You’ll hear about the journey of identifying a market gap and creating a differentiated product in a competitive environment, the importance of strategic focus on a specific target market, particularly in e-commerce, and the implementation of focused go-to-market strategies for sustained growth and market penetration.Key Points:[01:48] - What was your first market product?[02:51] - How did it become a standalone product?[04:12] - Who's the primary buyer for this?[07:30] - Post-revenue, how di...
2024-01-2219 min
How to Win podcast with Peep LajaFinding Your Focus - with Blackthorn's Chris FederspielThis week on How To Win: Chris Federspiel of Blackthorn.io, a company specializing in Salesforce integration and application development. You’ll hear about Blackthorn's strategic approach to the Salesforce ecosystem, the critical role of customer feedback in shaping their product development, and the journey of focusing their offerings to achieve significant growth in the competitive SaaS market.Key Points:00:00:16 How did Blackthorn achieve its growth?00:01:30 How long to build first product?00:03:36 Time to hit 1 million ARR?00:04:21 Target customers for your products?00:06:09 Explain go-to-market strategy?00:08:18 Go-to-market for gr...
2024-01-0826 min
How to Win podcast with Peep LajaFinding Your Ideal Customer Profile - with Keap's Clate MaskThis week on How To Win: Clate Mask of Keap, marketing automation and CRM platform for small businesses. You'll hear how Keap found the right customers, why they combined software with services, and how Keap evolved its marketing over time.Key Points:01:15 Building the initial product based on own business needs03:00 Pivoting to serve small businesses dealing with chaos04:30 Evolving from just marketing automation to full business automation07:15 Renaming the company to reflect simplicity and ease of use09:45 Sticking to core small business customers amid pressure13:00 Combining software...
2023-12-1823 min
How to Win podcast with Peep LajaMoving Upmarket for Growth - with Process Street's Vinay PatankarThis week on How To Win: Vinay Patankar of Process Street, a workflow management software company. You'll hear why they didn't monetize for the first 2 years, how going upmarket increased retention and revenue, and why they focused the product on specific use cases.Key Points:01:15 Identifying market need from personal frustration03:00 Deciding not to monetize for 2 years to optimize fundraising06:15 Recognizing larger customers have higher retention and expansion07:00 Transitioning from SMB to mid-market and enterprise14:30 Having over 50% of revenue from inbound channels15:00 Needing specialized use cases to differentiate amid competition19:00...
2023-12-1124 min
How to Win podcast with Peep LajaBuilding a $15M+ Community - with Pavilion's Sam JacobsThis week on How To Win: Sam Jacobs of Pavilion, who built a $15 million community learning business from scratch. You’ll hear how he leveraged LinkedIn for organic growth, the importance of creating sub-communities, and key mistakes he made after raising VC money that took the focus away from his core customers.Key moments:00:50 - Describing what the company does06:20 - Describing the issues with e-learning11:30 - Issues with raising money 14:20 - Cutting back17:40 - Explaining how to grow communities22:30 - Advice for founders24:30 - Lessons learnedMe...
2023-12-0425 min
How to Win podcast with Peep LajaBootstrapped to IPO - with Backblaze's Gleb BudmanThis week on How To Win: Gleb Budman of Backblaze, which offers affordable, easy cloud storage. You’ll hear how bootstrapping forced them to make efficient decisions, how focusing on underserved mid-market customers helped them compete with Amazon, and how building their own platform gave them a structural advantage.Timestamps:01:45 Focusing on underserved mid-market02:15 Low pricing from efficient infrastructure07:45 Content and community marketing11:30 Bootstrapping forced efficiency13:20 Building own platform from bootstrapping16:15 Staying power and not getting ahead
2023-11-2718 min
How to Win podcast with Peep LajaRaising Prices 50X - with indinero's Jess MahThis week on How To Win: Jess Mah of indinero, a fintech company providing automated bookkeeping and accounting services. You'll hear how she focused on high-paying niche verticals, pivoted to find product-market fit, and how she brought in an experienced CEO.Key Points:01:45 Pivoting to a new customer segment willing to pay more03:00 Combining QuickBooks, Mint.com and luxury concierge service04:15 Seeing product issues by observing customers use it08:00 Focusing on customer health and early churn indicators10:30 Customizing marketing and sales for each vertical16:15 Replacing yourself earlier as CEO with...
2023-11-2022 min
How to Win podcast with Peep LajaGetting the Timing Right - with Jellyfish's Andrew LauThis week on How To Win: Andrew Lau of Jellyfish, the engineering management platform. You'll hear how they validated the problem space, figured out product-market fit, and used founder-led sales to generate traction.Key Points:2:03 - Getting first revenue with founder-led selling4:12 - Seeing massive growth after increasing COVID demand6:33 - Focusing on customer needs over competitors8:46 - Timing is everything - being patient10:58 - Staying focused on your team and customers12:33 - Acknowledging timing and people are key combinations14:52 - Funding marketing appropriately...
2023-11-1522 min
How to Win podcast with Peep LajaLanding Bigger Clients - with UserGems' Christian KletzlSummaryThis week on How To Win: Christian Kletzl of UserGems, champion tracking software for sales. You'll hear the process they went through to find the product their clients were willing to pay for, how they make themselves appear bigger than they are, and more.Key Points00:30 - Appearing larger by using ads, content, LinkedIn, conferences01:00 - Pivoting multiple times before finding product-market fit01:30 - First customer paying $50k, taking 3 months to get second02:15 - Becoming workflow company based on customer feedback03:00 - Enabling...
2023-11-0628 min
How to Win podcast with Peep LajaGrowing a SaaS Under HEAVY Competition - with Livestorm's Gilles BertauxThis week on How To Win: Livestorm's Gilles Bertaux, a meeting and webinar platform. You'll hear how Livestorm succeeded despite many well-known competitors. How they got their first customers. And how they grew past $10 million in revenue.Key Points1:00 - How Gilles got the idea for Livestorm and validated it with customers2:00 - Getting the first set of customers3:15 - Reaching $1 million ARR in 2-2.5 years3:45 - Growth during COVID-19 pandemic 4:30 - Differences between Livestorm and virtual event platforms 5:45 - Importance of recurring revenue products6:00 - Anti-active usage products re...
2023-10-3018 min
How to Win podcast with Peep LajaRebuilding the ICP - with Wonder's Guy CohenThis week on How To Win: Guy Cohen, CEO of Wonder an on-demand secondary research platform. They built the company to 8M in revenue, realized their ICP was wrong, tore it down and rebuilt again. That's what we break down in this episode.Key Points:00:02:29 Failed many times, learned hard lessons, narrowed target.00:04:28 Innovative marketing approach convinces lighthouse customers.00:09:12 Canaries told us we were wrong, now what?00:11:02 SMB business scaled pre-COVID but had issues.00:14:54 Friction, pricing, and quality debated; race against time.00:18:27 AI: Extinction risk or growth accelerator?00:22:37 Voice to...
2023-10-2323 min
How to Win podcast with Peep LajaThe Multi-Product Strategy - with Podia's Spencer FrySummary This week on How To Win: Spencer Fry of Podia, the all-in-one platform for publishing, promoting, and selling content online. You'll learn how Podia succeeded in the face of heavy competition. Why the benefits of having multiple products outweigh the downsides for Podia. How Podia's long-term investment affects everything from product creation to marketing decisions. And more.Key Points[00:05:00] - Selling courses, downloads, and webinar access all in one place.[00:07:45] - The long-term view is distilled across the entire team.[00:10:45] - COVID led to their biggest month ever, 3-4 times b...
2023-10-1625 min
How to Win podcast with Peep LajaSelling 1000s of SaaS Startups - with Acquire's Andrew GazdeckiSummary This week on How To Win: Andrew Gazdecki of Acquire.com, the startup acquisition marketplace. You'll hear: How Andrew lands Times Square advertising to promote startups on his platform. How he went from doing everything himself to quickly assembling a team to speed up his company's growth rate. How he discovered a big opportunity to create a new company in the mergers and acquisitions market. And so much more.Key PointsMarketplace launched by solo founder who works tirelessly. 02:04Marketing showcased through creativity, cost-effectiveness, and social proof. 05:52Personal experiences lead to a successful self-funded...
2023-10-0928 min
Grow & TellBootstrapping & Messaging: Peep Laja on growing CXL & WynterPeep Laja, co-founder of Wynter, CXL, and Speero, shares lessons from bootstrapping multi-million-dollar businesses from scratch. Plus, he shares messaging lessons from Wynter.Peep Laja is an expert at bootstrapping companies.He started by turning his in-house marketing experience into a consultancy…He took that consultancy and scaled it into an agency…He used the profits from his agency to bootstrap an e-learning business…And then he took the profits from his elearning business to bootstrap a SaaS company.In today’s episode, Peep and I discuss:The fo...
2023-10-0352 min
How to Win podcast with Peep LajaGrowing a SaaS by Launching a Service - with Boast AI’s Lloyed LoboSummary This week on How To Win: Lloyed Lobo, founder of Boast AI, which helps companies find and claim tax credits from their R&D investments. LLoyed launched two different software companies, which failed. He followed it up with a service business, Boast, which took off.You’ll hear why he thinks services are a better way to launch a company than software. We’ll dive into how he got his first customers by cold calling and we’ll discuss how he grew his company by publishing articles and organizing an event.I’ll share ho...
2023-10-0222 min
The Cutting Room"What makes a blog post the best in the world?" Peep Laja of WynterHow do you differentiate content?Make it so unique that people care more about your byline than your subject line?I sat down with Peep Laja, founder of Wynter.io to talk about how he's created wildly different content throughout his career that attracts people through how unique it is.🗣 Here are some things we discussed 🗣⚫️ Why something being hard to create is your moat.⚫️ How the definition of "quality" has changed over time.⚫️ How to spot B.S. content marketing.💬 Her...
2023-08-1125 min
How to Win podcast with Peep LajaAnnouncement: Summer Break 2023With summer around the corner, How to Win will be taking a brief hiatus. During this time, the team will be working behind the scenes to bring you more exciting insights from today’s top B2B SaaS entrepreneurs and CEOs when we return in Fall 2023 with a brand new season. In the meantime, catch up on past episodes of How to Win, and stay connected with me on LinkedIn and Twitter (links below). Thank you for tuning in and supporting the podcast—I look forward to seeing you back here very soon. My...
2023-05-2400 min
How to Win podcast with Peep LajaCross-company collaboration with Pluralsight's Lindsay BayukSummary:This week on How to Win: Lindsay Bayuk, CMO at Pluralsight, an online technology learning platform designed to help teams upskill. Pluralsight was founded in 2004 and was acquired by Vista Equity Partners in 2021.In this episode, Lindsay breaks down some of the strategies that have helped her as a CMO. We discuss communicating the importance of marketing to a CEO, how to align your company metrics, and why you should be wary of 'yes-men'. I weigh in on cross-company collaboration, the correct way to use customer research, and why a day not gathering...
2023-04-1125 min
How to Win podcast with Peep LajaCultivating a growth practice with Mural's Lauren SchumanSummary:This week on How to Win: Lauren Schuman, VP of Product Growth at Mural. Founded in 2011, Mural was valued at $2B after their Series C funding round in 2021. Before joining Mural, Lauren served as Senior Director of Product Insights and Growth at Mailchimp.In this episode, Lauren breaks down how she has steered Mural and Mailchimp toward cultivating a growth practice. We discuss finding the right problem to solve, the importance of experimentation, and why she hires curious people. I weigh in on the benefits of gathering qualitative data, why marketing is a game...
2023-03-1330 min
How to Win podcast with Peep LajaLaying the foundation for long-term company alignment with Salsify's Rob GonzalezSummary:This week on How To Win: Rob Gonzalez, co-founder and CMO of Salsify, a commerce experience management platform that helps its clients win on the 'digital shelf.' Salsify defines the digital shelf as: "The collection of diverse and rapidly evolving digital touch points used by shoppers to engage with brands and discover, research, and purchase products.”Rob co-founded Salsify in 2012 and has grown the company to over 740 employees serving a roster of high-profile clients. Salsify concluded their Series F funding in 2022, securing $200M in funding which brought their valuation to ov...
2023-02-2733 min
How to Win podcast with Peep LajaFostering a learning mindset in your company culture with Quantive's Casey CareySummary:This week on How To Win: Casey Carey, CMO at Quantive and expert in B2B, e-commerce, and growth marketing. From heading up scaled marketing departments at giants like Google to helping build teams from the ground up at scrappy startups, Casey's expansive career has given him a wealth of knowledge and experience to draw on as a marketing executive. In this episode, Casey shares some of that knowledge with us as we discuss creating a culture that prioritizes learning from failure, the importance of timing, and why he believes brand investment is more i...
2023-02-1332 min
How to Win podcast with Peep LajaCreating a high-quality customer experience with vFairs' Muhammad YounasSummary:This week on How To Win: Muhammad Younas, CEO of vFairs, an all-in-one events platform that allows users to conduct virtual, in-person, and hybrid events. Founded in 2016, vFairs experienced accelerated growth during the pandemic and ballooned to over 250 employees with offices located around the world.In this episode, Muhammad breaks down some of the strategies that have helped vFairs win. We discuss hiring for hyper-growth, the power of word of mouth, and why delivering high-quality customer support is essential. I weigh in on hiring for talent and training for skill, why providing an exceptional...
2023-02-0727 min
How to Win podcast with Peep LajaBuilding a brand from the ground up with Oyster HR's Kevan LeeSummary:This week on How To Win: Kevan Lee, Senior VP of Marketing at Oyster HR, a management platform for globally distributed teams. Before joining Oyster, Kevan spent six years as VP of Marketing at Buffer, a social media management platform that helps brands and businesses engage with their online audience. Kevan is an expert in brand strategy, marketing leadership, and category creation and shares his expertise through regular appearances at events and on podcasts.In this episode, Kevan walks us through some key marketing strategies from across his career. We discuss differentiating your brand...
2023-01-3031 min
How to Win podcast with Peep LajaReassessing your metrics with Earl Grey Capital's Matt SornsonSummary:This week on How To Win: Matt Sornson, co-founder of Clearbit. He spent seven years across multiple leadership roles at the company and now serves on the board. His new day job is being a partner at Earl Grey Capital, an early-stage venture fund.In this episode, Matt breaks down five key lessons he’s learned throughout his career. We discuss customers hacking your product, how to scrutinize your metrics, and the benefits of implementing an outbound sales strategy earlier. I weigh in on consistently releasing new products, going through the motions, and value-based pricing....
2023-01-2325 min
How to Win podcast with Peep LajaFive steps to grow your business with Catalyst Software's Mark KosoglowSummary:This week on How To Win: Mark Kosoglow, B2B SaaS thought leader and CRO of the customer success platform Catalyst Software. Founded in 2017, Catalyst's founders saw a need to create a tool that integrated customer success tools into a platform that was easy to learn and implement. To date, Catalyst has raised over $45M in funding and employs more than 100 people. Before Catalyst, Mark spent 8 years at the sales execution platform Outreach where he led their sales team as VP and later Senior VP of sales. In this episode, Mark breaks down his f...
2023-01-1629 min
How to Win podcast with Peep LajaDeveloping a long-term view with Userlytics Corporation's Alejandro Rivas-MicoudSummary:This week on How To Win: Alejandro Rivas-Micoud, Founder & CEO of Userlytics Corporation, a UX testing platform founded in 2009.In this episode, Alejandro breaks down six important lessons he’s learned throughout his career. We discuss creating a strong corporate culture, deciding not to use VCs, and why people overestimate the impact of things in the short term and underestimate their value in the long term. I weigh in on the idea of 'culture eats strategy for breakfast', being your own VC, and how the best companies have high revenue per employee.Key Po...
2023-01-0921 min
How to Win podcast with Peep LajaIdentifying your company's leverage with SmartAsset's Brian BourqueSummary:This week on How To Win: Brian Bourque, SVP of Marketing at SmartAsset, where they've grown a lead generation business from $0 to $100M+ in revenue primarily through paid acquisition marketing and SEO. Brian has a ton of experience leading profitable paid acquisition teams in quantitative, direct-response marketing businesses. He's an advocate of using behavioral psychology, tech, data, and creativity to find exciting, new approaches to business. In this episode, Brian breaks down six important lessons he’s learned throughout his career. We discuss why tactics aren't strategy, why the internet is bigger than you thi...
2022-12-1325 min
How to Win podcast with Peep LajaGetting inside your ideal customer's limited consideration set with Peep LajaSummary:This week on How To Win: I'm taking the opportunity to dive deeper into something we've touched on in previous episodes, but never given the complete attention it deserves: how to get inside the limited consideration set of your ideal customers. I'll share how to create mental availability beyond your product, how to position yourself in the market, and unpack the B2B Message Layers™ framework. You'll also hear input from Drift's David Cancel, Andreessen Horowitz's Andrew Chen, and author of Obviously Awesome, April Dunford.Key Points:What does the brand landscape look li...
2022-11-2935 min
How to Win podcast with Peep LajaSix tips for building your business with Jellyfish's Kyle LacySummary:This week on How To Win: Kyle Lacy, Chief Marketing Officer at Jellyfish and former CMO at Lessonly, a sales training and coaching platform. Lessonly was acquired by Seismic in 2021. Kyle also served as the Director of Global Content Marketing at Salesforce after its acquisition of ExactTarget in 2014. Before its acquisition, Lessonly made $24M in revenue and had a team of 230 that migrated over to Seismic. Lessonly was used by 1,200 B2B customers. In this episode, Kyle breaks down six important lessons he’s learned throughout his career. We discuss making the customer the hero, why you sh...
2022-11-2128 min
How to Win podcast with Peep LajaFeedback loops and free product offerings with PandaDoc's Mikita MikadoSummary:This week on How To Win: Mikita Mikado, CEO of PandaDoc. PandaDoc is an all-in-one document workflow automation platform. They launched in 2013, were valued at $1B in 2021, and have a projected revenue of $55M this year. They have 390 employees across the US and Belarus. In this episode, we discuss how they used customer feedback to pivot PandaDoc successfully, their decision to make part of their product free, and how balancing external opportunities with a strong internal culture helped them win. I share my experience of pivoting Wynter in its first year, creating high-quality feedback loops, and...
2022-10-3125 min
How to Win podcast with Peep LajaDiversifying your product offering with Kovai.co's Saravana KumarSummary:This week on How To Win: Saravana Kumar, CEO of Kovai.co, a software company offering multiple enterprise and B2B SaaS products including, a customer success product, a self-service knowledge base product, and enterprise software for Microsoft BizTalk and Azure Serverless platforms. Founded in, 2011, Kovai.co has over 240 employees across the UK and India. This year Kovai.co's annual revenue has topped $10 million. In this episode, we discuss the benefits of true thought leadership, diversifying your product offering, and winning in your niche. I give my thoughts on the benefits of hiring T-shaped people, the...
2022-10-2426 min
Strategy SessionsStrategy Sessions Marketing Podcast with Peep LajaPeep is the founder of CXL, Speero, Wynter and the host of How to Win with Peep Laja podcast.
Peep’s intro to his podcast says “I don’t do fluff, I don’t do filler, I don’t do emojis” let’s see if we can be friends.
In this episode we discuss:
Is the story the strategy?
What happens when some idiot hijacks your LinkedIn posts
The lessons from the How to Win podcast
Being competitor aware but customer obsessed
How Wynter was born
The common mistakes B2B organisations make in messaging
Bein...
2022-10-1848 min
How to Win podcast with Peep LajaContent, community, and customer acquisition with Mutiny's Jaleh RezaeiSummary:This week on How To Win: Jaleh Rezaei, CEO and co-Founder of Mutiny. Mutiny is a no-code AI and personalization platform for marketers. Mutiny launched in 2018, raised their Series A in 2021 with Sequoia Capital, and their Series B this year with Tiger Global. They now have over 70 employees. In this episode, we discuss how they carved out and dominated their niche, the benefits of building a community around your product, and why continually innovating to add value should be part of your long-term strategy. I weigh in on building a great business in an existing category...
2022-10-1026 min
How to Win podcast with Peep LajaIdentifying the ICP with the greatest need with Aircall's Jonathan AnguelovSummary:This week on How to Win: Jonathan Anguelov, co-founder & CSO at Aircall, a cloud-based call center and phone system that seamlessly integrates with common productivity and help desk tools. Since its founding in 2014, Aircall has raised over $226M in funding and now sits at over $100M ARR with over 700 global employees. In this episode we discuss the massive opportunity Aircall saw in the market, how they got an early leg up on the competition by being specific about their ICP, and why innovation remains a core part of their strategy. I share my thoughts on the...
2022-10-0326 min
Las terapeadasLas Terapeadas On Tour Laja: Cumpleaños Paula 🥰Hoy, en el cumpleaños número 30 de la Paula, grabamos directamente desde Laja al fin juntas. Conversamos de fútbol, política, aventuras que hemos tenido en Laja y muchas tallas.
2021-10-1653 min
How to Win podcast with Peep LajaHow Guy Yalif helped Intellimize grow and raise $30 million in Series B fundingKey points:How Intellimize thinks about competing (1:56)Two key ways Guy thinks about differentiation (4:45)My thoughts on "job to be done" boxes (5:10)The third way Intellimize thinks about differentiation (9:07)How Intellimize's competitive strategy has evolved (10:51)What I think is the most power moat a business can have (14:45)How Guy thinks about building moats (15:52)My view on the power of having a narrow focus (18:20)What competitiveness really means (22:24)How often Guy thinks about the competition (24:00)My take on the best way to deal with competitors (25:30)Wrap up (31:34)Mentioned:Hot JarHubspotBernadette...
2021-09-1333 min
How to Win podcast with Peep LajaTamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competitionListen and learn:The problem Unbounce was originally trying solve (1:14)My take on the risks of competing on features (3:30)How their industry became a race to the bottom (5:30)Why you should aim to be unique, instead of being the best (6:42)How Unbounce thinks about the competition (11:10)My thoughts on taking a differentiated position in the market (15:18)What category Unbounce are trying to create (20:54)My take on the power of category creation (21:14)What Unbounce are betting their entire business model on (24:47)Unbounce's secret sauce (31:17)Wrap up (33:44)Mentioned:UnbounceAnimalzMichael Porter
2021-09-0635 min
How to Win podcast with Peep LajaChris Walker on using personal brand and LinkedIn to scale demand gen experts Refine LabsListen and learn:How Chris knew Refine Labs was going to win as an agency (1:45)How I built CXL using inbound marketing (2:50)My thoughts on creating strategic narratives (5:00)How Chris used LinkedIn to land Refine Labs' first clients (7:24)What I mean by being "the best" (10:12)Why Chris focusses on brand, rather than being transactional (13:50)My take on building personal brands (14:20)Refine Labs' vision for the future (17:25)How agencies can differentiate (18:15)Refine Labs' plan to take on industry giants (20:47)How Chris thinks about building moats (24:05)Wrap up (24:20)Mentioned:Refine LabsState of Demand Gen...
2021-08-3025 min
How to Win podcast with Peep LajaHow Devin Bramhall helped Animalz scale from $1m to $16m ARR... by doing the unscalableListen and learn:Animalz's two biggest pain points (2:02)How the Animalz team found a vision for the future (3:10)The biggest strategic bet that Animalz placed (3:56)One of the hardest things to do in business (4:48)How Animalz elevated the perception of their brand (5:48)My thoughts on the power of market penetration (6:05)What I call "The Kim Kardashian Strategy" (8:50)What Devin's mentor taught her about using leverage (10:42)How doing the unscalable helped Animalz scale (12:54)My thoughts on doubling-down on your key differentiators (13:21)Animalz's strategy for the next 3-5 years (15:37)Mentioned:Animalz's BlogHubspot's Blog
2021-08-2318 min
How to Win podcast with Peep LajaHow Nathan Barry bared all to take ConvertKit from $0 to $2 million MRRListen and learn:The best advice Nathan Barry has received in business (1:44)How ConvertKit differentiates from the competition (3:54)The specific marketing campaigns that helped ConvertKit go from $2000 to $100 000 MRR in a single year (5:27)How feedback from a high-profile customer helped ConvertKit position themselves in the market (08:26)My take on playing the features game (09:40)A killer feature on ConvertKit that I think is f***king brilliant (13:36)How ConvertKit uses storytelling in their marketing campaigns (14:20)Why ConvertKit is committed to radical transparency as a business (15:27)How Nathan thinks about creating moats (17:04)The single biggest bet ConvertKit is making to reach $100...
2021-08-1621 min
Chargebee's Champions of Change PodcastBuilding Your Business Strategy with Peep LajaJoining Vikram on the podcast today is the number one influential conversion rate optimization expert in the world - Peep Laja. In 2011, Peep founded CXL, a company that brings advanced-level marketing training to next-generation marketers, training them on growth, customer acquisition, analytics, and conversion optimization. He founded Wynter to bring insights to marketing copy to improve conversion rates. Today, Peep is a serial entrepreneur and top conversion expert, having raised three successful businesses.Peep begins by sharing his journey as an entrepreneur and how he started as a freelancer earning money by doing PPC, SEO, and light...
2021-08-1232 min
Masters of SaaSThe Guide to Bootstrapped SaaS Growth - Peep Laja @ WynterFor this episode, we talk to the world's most influential Conversion Rate Optimization expert, Peep Laja. Peep is the founder of three successful companies - CXL, Speero and, more recently, Wynter, a product marketing research platform. Like many of you I've learned from Peep over the years, so it was humbling to have the opportunity to chat with him. We discuss,- How to validate ideas - How Peep approaches bootstrapped growth with limited resources- The richest sources of qualitative feedback - What exactly is Message market fit an...
2021-07-1945 min
The Recognized AuthorityHow to Grow a Consulting Firm into a Business Empire with Peep LajaGrowing a consulting business is not easy, turning it into a business empire is a formidable challenge.
In this episode, Peep Laja and Alastair McDermott discuss how Peep grew his SEO consulting firm by niching down and creating high value content.
They also discuss how every company is becoming a media company for their niche.
Show Notes
Access all the links mentioned in this episode in the show notes here: https://therecognizedauthority.com/21
Connect with Alastair and The Recognized Authority
On LinkedIn On Twitter On...
2021-07-1936 min
How to Win podcast with Peep LajaHow Nathan Barry bared all to take ConvertKit from $0 to $2 million MRRListen and learn:
The best advice Nathan Barry has received in business (1:45)
How ConvertKit differentiates from the competition (3:50)
The specific marketing campaigns that helped ConvertKit go from $2000 to $100 000 MRR in a single year (5:00)
How feedback from a well-known customer helped ConvertKit position themselves in the market (08:45)
My take on playing the features game (09:20)
How ConvertKit uses storytelling in their marketing campaigns (13:45)
Why ConvertKit is committed to radical transparency as a business (15:00)
How Nathan thinks about creating moats (16:00)
The single biggest bet ConvertKit is making to reach $100 million ARR (17:00)
Mentioned:Pat Flynn / Smart Passive Income
2021-07-1220 minHow to Win podcast with Peep LajaIntroducing How to WinHow to Win is launching Monday 12th July.Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories.
2021-07-0701 min
The Remote ShowHighlights from Tyler Sellhorn, Peep Laja, Chris Herd, Laurel Farrer, and Kate ListerFull Episodes with:Tyler SellhornPeep LajaChris HerdLaurel FarrerKate Lister
2021-05-1131 min
Sales & Marketing Talk Show#63 Positioning with Peep Laja / CXL & WynterPositioning with Peep LajaIn this episode of Sales & Marketing Talk Show, Peep Laja, founder of CXL & Wynter will share his thought on:✔️ What is positioning & why it's so important?✔️ How can you be different in a crowded market etc CRM?✔️Peep Laja is super active on LinkedIn. Can you benefit LinkedIn when positioning your product?✔️ What to do when you admit to yourself - "we're not really that different from our competitors"?✔️ It’s about being fast rather than perfecting things. How should you be testing your positioning fast and...
2021-04-1534 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers26 - How To Differentiate When Sameness Is The Default With Peep Laja, Founder of Wynter, CXL and SpeeroPeep Laja, founder of 3 companies (Wynter, CXL and Speero) joined me on the Modern Startup Marketing podcast.
Peep has been building companies for years. He founded a SaaS startup back in 2009 for building and selling online courses (it didn’t work out) and now running these companies.
Peep has really grown his audience on LinkedIn and Twitter. 37k followers on Twitter and almost 26k followers on LinkedIn. Wow. People (including me) are following Peep's thought leadership on building companies, experimentation, storytelling and content marketing.
Wynter is a messaging optimization platform for B2B co...
2021-04-1249 min
The Yaag ProjectPeep Laja: Getting real on positioning and value propositionIn this episode, Peep Laja, the founder and CEO of Wynter and CXL joins Yaag to discuss -- How to get very real and practical with positioning, product messaging and value proposition, minus all the bells and whistles, and the fluff.
Peep shares his experience on:
--> How do you fight sameness and differentiate your product or service?
--> Correlation between the number of companies in an industry and the sameness among the products and messaging
--> Is positioning more towards the customer or the competitor?
--> His own case study: why CXL Agency was rebranded into Speero?
And a...
2021-04-0534 minThe Remote ShowPeep Laja, Founder CXL, Wynter, SpeeroPeep Laja is the founder and CEO of CXL, Wynter and Speero. He is originally from Estonia but lives in Austin, Texas, and he's a digital nomad that still spends his summers in Europe. He is an entrepreneur and a conversion optimization champion. He's passionate about driving change and growth through digital optimization. He was voted as number one, most influential conversion rate optimization expert in the world. He is devoted to growing the size and quality of the whole conversion optimization community. You can rely on him for help. He spends most of his time today on making to...
2021-03-3024 min
Everything Is MarketingPeep Laja — Conversion Optimization, Data vs Intuition, and Why Brand Is The Ultimate MoatOn the show today is Peep Laja. Peep is a conversion rate optimization expert and the founder of CXL, Speero, and Wynter. I wanted to bring him on because he's the go-to expert for conversion rate optimization, having been in the trenches as well as building the top marketing blog on conversion rate optimization with CXL. He's also a founder and entrepreneur, having set the vision and driven marketing for each of his companies and then handing it over the operations to others.You'll hear about what makes great copywriting and the fundamentals n...
2021-03-151h 14
Proadvisor Coach Podcast34 - Optimization with Peep LajaThis week's #truthseekers guest Peep Laja is a former champion of optimization and experimentation turned business builder.
Peep is building a portfolio of companies, using the profits from existing businesses to build new ones - you could call him his own angel investor!
Among other things, we asked Peep, a successful founder of 3 companies, why he does what he does. We look at what he has built so far, and how his work has prepared him for what he focuses on today - Conversion Rate Optimization (CRO).
Most of us have everything we...
2021-03-1548 min
The Marketing Intelligence ShowHow to analyze qualitative data with Peep LajaIn this episode of the Marketing Analytics Show, Peep Laja discusses how he gathered early feedback and came up with Wynter’s new value proposition.
You'll learn:
How Peep used early user feedback to narrow down Wynter’s product positioning
How you can analyze your qualitative data
What questions marketers should ask to get useful insights from their customers, especially when the company is still at an early stage
Links mentioned in the show:
Follow Peep on LinkedIn: https://www.linkedin.com/in/peeplaja/
Wynter: https://wynter.com/
Start your...
2021-03-1021 min
The Growth Leadership ShowEpisode #3 w/ Peep Laja: On Playing the Long Game and Practicing PatienceThis episode is sponsored by The Growth Report.Go to growthreport.ch and receive a free weekly briefing on growth marketing and personal leadership.Summary:In this episode, I had the pleasure of speaking to Peep Laja, the founder of several businesses, including Conversion XL, Speero, and most recently, his newest venture, Wynter. As well as being an entrepreneur, speaker and author, he’s regarded as one of the leading conversion rate optimization experts in the world.Peep has always had big ambitions. During our conversation, he talked about maintaining multiple businesses, in...
2021-03-0956 min
B2C Lead Generation10 - The Importance of Messaging in Lead Generation (with Peep Laja)In this episode we chat with Peep Laja about all things copy and messaging. We look into how improving messaging on a landing page or advert represents a huge opportunity for lead generators and brands to maximise conversion rates and performance.
2021-03-091h 01
The Marketing Millennials44 - How to Stand Out in Marketing with Peep LajaPeep Laja is the founder of CXL, Speero, and Wynter.
- At CXL we help marketers become the absolute top, the 1%.
- At Speero we help mid-to-large enterprises optimize their CX, and scale growth through managed experimentation programs.
- At Wynter, we help you analyze and improve your product messaging
Follow Peep on Twitter: @PeepLaja
2021-03-0642 min
The Long Game#010: Pursuing Excellence & Principles for Running 3 Businesses with Peep LajaPeep Laja is the founder of CXL Institute (formerly known as ConversionXL, an education platform for marketers, analysts, UX professionals, etc.), Wynter (a platform to test your copywriting and website or product messaging), and Speero (a CRO agency). Depending on when you met him, you might know Peep as the “CRO guy”, the CRO guy who wears the paper boy hat, the powerhouse blogger and conference speaker, or the guy on Twitter who consistently posts blunt and brilliant insights. Alex Birkett goes way back with Peep. In fact, he used to work for him! As such h...
2021-02-231h 50
APAC's B2B Growth PodcastPeep Laja: How to Revamp Bland B2B MessagingIn this episode, host Shahin Hoda chats with Peep Laja, CEO of Wynter and CXL about how B2B Marketers can revamp their messaging to compete in today's highly competitive environment where "everyone" is selling "everything."
Peep highlights the differences between differentiation and distinctiveness. He advises B2B marketers to focus on their brands rather than product features or services. Peep also talks about positioning and why awareness can be more important than differentiation.
Read the show notes: www.xgrowth.com.au/blogs/revamp-b2b-messaging/
Join the Slack channel: https://growthcolony.org/slack
2021-02-1728 min
The Entrepreneur EthosPeep Laja -- It’s All About the WordsSupport the Show. Get the NEW AudioBook!AudioBook: Audible| Kobo| Authors Direct | Google Play | AppleSummaryHey everyone. I wanted to quickly let you know about the release of the audio version of my book, The Entrepreneur Ethos, narrated by David A. Conatser. If you want to support the show, you can buy it wherever audiobooks are sold. Links are also in the show notes. Now on to my guest for today, Peep Laja, an internet marketing expert and founder of CXL and Wynter. Peep started out as an entrepreneur when he...
2021-02-0848 min
INspired INsider PodcastUsing Conversion Optimization to Skyrocket Your Business with Peep LajaPeep Laja is a former champion of optimization and experimentation turned business builder. He is the Founder and CEO of CXL Institute, the only skill-building platform for marketers that uses the world's top 1% of practitioners as its instructors. With years of experience and multiple companies under his belt, Peep is considered the #1 most influential conversion rate optimization expert in the world. Peep also hosts the annual CXL Live, a must-attend conference that features the best in online optimization and experimentation. In this episode… What if there was a single feature that you could add...
2020-12-3139 min
Patrulla Al DíaRegistran QUEMAS DE VEHÍCULOS en región Laja - Bajío tras BALACERA en CortazarEn este episodio:
Un hombre muerto y dos mujeres lesionadas fue el resultado de un ataque a balazos en calles de la colonia San Miguel. Juan, alias “El Wiwi”, se encontraba fuera del local cuando varios hombres armados llegaron en un vehículo gris y sin decir nada les dispararon en repetidas ocasiones para después huir.// La tarde de este martes se denunciaron quema de vehículos en diversos puntos de la región Laja - Bajío tras el enfrentamiento entre civiles y policías estatales en Cortazar.
Este es el podcast PATRULLA AL DÍA, un proyecto especial co...
2020-12-2305 min
Funky (B2B) MarketingPeep Laja Strategic Narrative and Brand Polarization As the Key to PositioningFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
Our guest was Peep Laja. He's a former champion of optimization and experimentation turned business builder. He does a lot of thinking, reading, and writing around business, strategy, and optimization.
He's building a portfolio of companies, serving as a founder and my own angel investor. He uses the pr...
2020-12-2343 min
Growth Marketing Toolbox221: Interview with Peep LajaOn this episode, Peep Laja joins me to discuss conversion optimization, audience research, and how to become a better copywriter. Get the full show notes here.
2020-12-1440 min
Relatos Sonoros de la MontañaEp. 10: Los tesoros de La LajaNos fuimos de travesía a la montaña del colibrí barbudito y del oso andino, donde pudimos celebrar la vida, la amistad y sobre todo la biodiversidad de un lugar maravilloso como lo es la reserva natural La Laja. Textos, voz, mezcla y edición: Carolina EcheverriIlustración: Dani Caribe Atómico Asesoría producción: Mauricio Romero. Gente que (productora de podcast)Si quieres conocer todos mis proyectos: el libro Me quedan las montañas, el eBook Una aventura con la escritura, los campamentos de escritura y...
2020-12-1018 min
Finding Peak w/ Ryan HanleyPeep Laja - Your Brand is Your ValueSpartan philosophy, built in the black-ops lab of business: https://www.findingpeak.comFinding Peak podcast: https://linktr.ee/ryan_hanleyPeep Laja, founder of world-renowned conversion optimization company CXL and the copy testing platform Wynter.io joins the podcast to explain why every we do is a commodity except our brand. Get more: https://ryanhanley.com/--Recommended Tools for GrowthOpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opusRiverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riversideWhisperFlow: Never w...
2020-12-091h 04
Neville Medhora Talks CopywritingInterview: Talking Conversion Rate Optimization, Copywriting, and Content Marketing for SEO with Peep Laja.A conversation about Conversion Rate Optimization, copywriting, and getting tons of SEO traffic. We talk with Peep Laja of ConversionXL (now CXL.com) about his online learning platform, how they attract some of the top companies in the world as clients, and why he outsources to Estonia. Make sure to subscribe for more videos like this: https://www.youtube.com/kopywriting?sub_confirmation=1▶️ Also join our new "Copywriting Course Clips" channel:https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07AFollow Peep Laja:🖥 Website: https://cxl.com/🖥 W...
2020-11-161h 00
CRO.CAFE EnglishHow to run copy experiments & why you should differentiate, with Peep LajaGuest: Peep Laja URL: https://www.cro.cafe/guest/peep-laja
2020-11-1646 min
Marketing Spark (The B2B SaaS Marketing Podcast)Why Brand Differentiation Matters More Than Ever: Peep LajaIn an ultra-competitive marketplace, brand differentiation can be the difference between attracting customers and going out of business.
In this episode of Marketing Spark, Peep Laja talks about why brand differentiation matters and why companies are afraid to stand apart from the crowd.
He also looks at the growing attraction of outsourcing marketing, something Peep describes as "vendor management".
2020-11-1017 min
Ekspordime#5 Peep Laja "Kuidas Eestist USA turule minna ja maailmas nr.1 tegijaks saada"Peep Laja tõi internetiturunduse Eestisse ja kasvatas oma koolkonna, mille liikmeks ka mina ennast pean. Ma printisin ta internetiturunduse kursuse kaitseväes välja, lõin sellele augud sisse, sidusin saapapaelaga kinni ja ahmisin selle kõik endasse. Ta on edukalt siit USA turule murdnud, käivitanud koos Viljo Vabriti ja Leho Kraaviga CXL agentuuri, CXL instituudi ning on ise kogu tehingute optimeerimise valdkonna tippude tipp. Lisaks on Peep hiljuti launchinud copytestingu, mis aitab aru saada, mis osad tekstidest inimesi kõnetavad ja millised mitte. Just podcasti salvestamise hetkel on avalikult välja öelnud, et kavatseb muuta adeft.com abil...
2020-10-191h 48
Cerro a la IzquierdaEn cuarentena: Conflicto en Laja, laguna La SeñorazaEsta semana el foco del programa se torna hacia los conflictos socioambientales que se suceden en medio de la pandemia, en particular lo que está sucediendo en la Laguna La Señoraza en la comuna de Laja. Para ello conversamos con Roberto Varas, Yoceline Schenke y Carolina Rebolledo de la agrupación ambiental Salvemos la Señoraza. Los actores que intervienen en el conflicto, los efectos en el ecosistema que circunda el sector, el impacto en la comunidad y las actividades generadas por la ciudadanía en este conflicto son parte de la conversación.
2020-06-1858 min
eCommerce Growth ShowPeep Laja: CRO (conversion rate optimization) and the endless business possibilitiesIn this week’s episode of Growth Interviews, we invite you to join our conversation with Peep Laja, a world-renown CRO expert and speaker, champion of optimization and experimentation. He is mainly focused on business branding, optimizing learning and analytics for copy. Not only does he talk about conversion optimization, but he also shares as much information about it as possible.
In his own words, Peep describes himself as “an entrepreneur and a conversion optimization champion, passionate about driving change and growth through digital optimization, devoted to growing the size and quality of the...
2020-03-0600 min
Scale or Die#16: Peep Laja, Founder @ CXL, on a decade long career pioneering CROEver been overwhelmed while trying to figure out exactly what to test on your site? You’re not alone. Every time you go online to Google “conversion optimization,” you’ll see thousands of sites touting proven strategies that you need to try on your own site. Where do you start? Peep Laja has built CXL by helping provide strategies for companies of all sizes to implement CRO.
While conversion optimization might not be as sexy as traffic or funnels — it’s value can’t be diminished.Peep started diving into conversion in 2007 when not a ton of other people w...
2019-09-0300 min
HISTORIA DE BÍO BÍOCanal de LajaEl canal del Laja es una de las obras de ingeniería que produjo uno de los principales cambios en la historia de Los Ángeles al incorporar miles de hectáreas para la agricultura. Revisa los detalles de esa obra en el siguiente podcast.
2019-07-1703 min
The Copy and Design BrewCDB 061: Conversion Optimization with Peep Laja of CXL
CDB 061: Conversion Optimization with Peep Laja of CXL
Taking his deep CRO knowledge and enthusiasm for optimizing websites offline, Peep explores the need to optimize all aspects of your life. We talk running a conference, starting an institute and figuring out how to balance family and business life.
Here are some of the things we talk about on today’s Brew:
https://conversionxl.com/
https://conversionxl.com/institute/
https://conversionxl.com/live/
https://www.facebook.com/thinkbrewing/
https://www.linkedin.com/in/oligardner/
https://www.pagefights.com/
http://abc.go.com/shows/american-idol
ht...
2018-03-1633 min
The Ecommerce Influence Podcast134: Conversion Rate Optimization 101 with Peep LajaHave you ever wondered how to get started with Conversion Rate Optimization for your store? Do you sometimes wonder if you're leaving money on the table by not running A/B tests? If so, you're not alone. Today, I have the legend Peep Laja of Conversion XL with me to help demystify CRO and share some practical ideas to boost your conversion rate. Peep is an expert in CRO and runs the most successful optimization agency I know of. He was also the first person I started to learn from when I found his very...
2018-02-2228 min
Hecho en ConceHecho en conce N°17, desde Laja maika.... La Rox BandUna hermosa visita desde Laja Maika, con nuestros nuevos mejores amigos "La Rox Band" nos cuentan de lo que es hacer musica desde esos lados, proyectos y de lo que viene...
Con los desordenados de siempre Felipe Tramon, Dany Medina, Leo Diaz y nuestro controlador estrella Viktor Cuevas...
2017-09-1544 min
SaaS Insider065: Peep Laja at CXL on Increasing Your Website’s ConversionHow do you increase conversion? How do you create an experimentation program? What are the most important aspects of building a site? Shira Abel discusses web design, copy, and research with a champion of conversion optimization and testing Peep Laja. About Peep Laja • Peep Laja is the Founder and Principal of CXL. He is from Estonia, but lives in Austin, TX (still spends summers in Europe to escape the Texas heat). • He’s an entrepreneur and a conversion optimization champion. He’s passionate about driving change and growth through digital optimization. • He was voted as #1 most...
2017-06-2747 min
Experts On The Wire (An SEO Podcast!)043: Peep Laja Talks CRO, Fixing Money Leaks & Rapid Blog GrowthMy guest today is Peep Laja of ConversionXL. Peep got started in the marketing world in 2011 when he grew his blog to 100,000 monthly visitors in just a year. Since that time, he’s become known as one of the foremost experts in the world of CRO. This interview is jam packed with actionable CRO […]
The post 043: Peep Laja Talks CRO, Fixing Money Leaks & Rapid Blog Growth appeared first on Evolving SEO.
2016-11-021h 04
Call to ActionHow to Start a CRO Agency with Peep LajaIn this episode of the Call to Action podcast, we talk to Peep Laja, founder of ConversionXL, on how changing his agency's structure to focus solely on conversion rate optimization saw a revenue increase of 60%... plus, hear what his CRO superpower is!
2016-08-1727 min
LPO: Landing Page OptimizationPeep Laja from ConversionXLSplit Testing Mistakes with Peep Laja - Tim Ash talks to Conversion XL's founder about common lading page testing mistakes, and how to avoid them. Peep's secret rock-and-roll hairstyle is also revealed for the first time... don't miss it!
2015-12-2129 min
The Growth Hacking & Product Growth PodcastPeep Laja: How to Become the Champion of Your IndustryPeep Laja is the founder of ConversionXL: the world's most popular CRO blog, a conversion optimization agency and a training company. He specializes in helping companies get more revenue from their site. Remember to download our 10- day Growth Hacking course for free at https://www.growthhackingpodcast.com/freecourse For more information and resources, visit https://www.growthhackingpodcast.com
2015-11-1617 min
2X eCommerce PodcastEP 15: 6-Step CRO Process to 2X Conversions in Ecommerce - Peep Laja, ConversionXLWhat’s more important: driving more traffic or improving conversions?
How do you find and fix areas in your store and ecommerce funnel leaking money?
What is a detailed and definitive way of carrying on conversion optimisation and split test on an ecommerce site?
My guest on today’s show; Peep Laja runs one of the most popular CRO blogs out there as well as a CRO agency: conversionxl.com.
He’s going to answer these questions and shed more light on his agency’s highly detailed ecommerce conversion optimisation process, how they establish hypothesis and tests
★ Support this podcast ★
2015-05-0148 minThe Ecommerce Influence Podcast043: Ecommerce Conversion Optimization For Smart People - Peep Laja, ConversionXL.comEcommerce conversion optimization is tough, time-consuming, and confusing, but our conversation with Peep Laja of ConverionXL will make it easier for you. Peep (his unusual name, to most people, is actually pronounced 'Pep Laya') currently runs a unique ecommerce conversion optimization marketing agency called Markitekt where they make existing sites better, and build new conversion optimized websites for clients. He's been featured in numerous popular marketing and online business publications including Smashing Magazine, ProBlogger, KISSmetrics and many others, and also delivers trainings and workshops on ecommerce conversion optimization and internet marketing. Peep runs t...
2014-10-1630 min
TJ49 – Conversion Strategies That Transform Leaky Websites in to Websites That Sell ~ Peep Laja
If you are hosing traffic at your website and it’s full of holes, you are leaking money, probably lots of it.
Peep Laja uses the analogy that your website is like a bucket and that you need to plug the holes in it to stop visitors, leads and sales leaking away.
There are literally thousands of ways you could lose a visitor from your site; too many distractions, an unclear value proposition, bad user experience, too much perceived risk… the list goes on.
In this episode Peep Laja tells...
2014-10-0738 min
Igniso LimitedConversion Optimisation Insights with Peep LajaPeep Laja talks about the steps involved in converting visitors into customers, the death of SEO, and which is better when it comes to writing articles: quantity or quality?
2014-09-2332 min
The Conversions Podcast - Learn Conversion Rate Optimization and Landing Page Optimization StrategieEpisode 3: Conversion Optimization Strategies with Peep Laja from ConversionXLWe discuss conversion optimization strategies with optimization expert Peep Laja from ConversionXL.com
Episode Links
UserTesting.com
Try My UI
Open Hallway
Ethnio
Google Anlyatics
Balsamiq Mockups
Visual Website Optimizer
Optimizely
Google Docs
Typeform
Peep Laja’s Resources and Publications:
Blog: ConversionXL
Agency: Markitekt
Book: How to Build Websites that Sell: The Scientific Approach to Websites
Contact Peep Laja via Social Media at:
Twitter (@peeplaja)
The post Episode 3: Conversion Optimization Strategies with Peep Laja from ConversionXL appeared first on The Conversions Podcast.
2013-04-1534 min
The Conversions Podcast - Learn Conversion Rate Optimization and Landing Page Optimization StrategiesEpisode 3: Conversion Optimization Strategies with Peep Laja from ConversionXLWe discuss conversion optimization strategies with optimization expert Peep Laja from ConversionXL.comListen Now »
The post Episode 3: Conversion Optimization Strategies with Peep Laja from ConversionXL appeared first on The Conversions Podcast.
2013-04-1534 min