Shows
MicroConf On AirMicroConf Tactics: 33 Minutes of No BS Tactics I Used to Build a $6.6M/Year SaaSJoin Peldi Guilizzoni from the MicroConf stage in Dubrovnik, as he details his 7-step journey from maker to entrepreneur. Peldi is the CEO of Balsamiq, and his talk is loaded with tactics that will help you grow business beyond what you can achieve as a single maker.
Links in the video:
Watch this talk on YouTube
Subscribe to the MicroConf YouTube channel
MicroConf Europe 2025, Istanbul
Exit Strategy
Finish Big
Balsamiq
2025-07-1634 min
Kā labāk dzīvotPeldēšanās ir aktivitāte, kurai ir savi nosacījumi, kas jāievēroKas gan var būt jaukāks par veldzējošu peldi karstā vasaras dienā? Tomēr peldēšanās ir aktivitāte, kurai ir savi nosacījumi, kas jāievēro. Viss par un ap peldēšanos – raidījumā Kā labāk dzīvot. Raidījumā sarunājas "Zilā karoga" nacionālās programmas operators Jānis Ulme un biedrības "Peldēt droši" dibinātāja Zane Gemze.
"Viss sākas kādā brīdī ar savu spēju apzināšanos. Brīdī, kad cilvēks dodas atveldzēties, par izteiktu peldēšanu atklātās ūdenstilpēs nevaram runāt, tā tiešām ir došanās uz mirkli ūdenī...
2025-06-1247 min
Product Heroes - il PodcastDa un side project a un’azienda globale: la storia di Balsamiq con Giacomo Peldi GuilizzoniCome si crea un prodotto usato in tutto il mondo partendo da un’idea semplice? In questo episodio di Product Heroes, Giacomo Peldi Guilizzoni, fondatore di Balsamiq, racconta il percorso che l’ha portato da sviluppatore in Adobe a creare uno dei tool di wireframing più conosciuti al mondo.Parleremo di: • Come è nata l’idea di Balsamiq e perché il wireframing è fondamentale nello sviluppo prodotto • Perché il low-fidelity wireframing aiuta a prendere decisioni migliori • La scelta di rimanere bootstrapped e indipendenti • I momenti difficili e le lezioni più importanti lungo il percorso • L’impatto dell’AI sul futuro del product management e dei tool di progetta...
2025-04-1645 min
Cosa spostaDa 0 a 6,5M$: come Peldi è rimasto indipendente e ha costruito Balsamiq a modo suoLo sponsor di questo video è https://pietrotorna.itPeldi Guilizzoni racconta i 17 anni di Balsamiq, un tool di wireframing che ha raggiunto 6,5 milioni di fatturato senza mai prendere venture capital. Dalla scelta controcorrente di non tracciare dati utente al passaggio dalla versione desktop al cloud, Peldi condivide lezioni imprenditoriali preziose e la sua visione sul futuro del design nell'era dell'intelligenza artificiale.Un'intervista sincera con uno dei pionieri italiani dell'indie hacking.COSA SPOSTA è una serie di interviste a Leader nel settore dei prodotti digitali che hanno ottenuto risultati straordinari per capire come vedono il mondo.
2025-03-1545 min
The PanelShould you still build in public? Peldi (Balsamiq) and Jay Clouse (Creator Science)Peldi is the founder of Balsamiq and pioneered transparent business building in 2007. In this episode, he came to the Panel looking advice on "build in public." We invited Jay Clouse, of Creator Science, on to share his wisdom. Jay had tons of practical suggestions for SaaS founders looking to build community and build in public in an authentic way.Chapters:(00:08) - Introduction of The Panel
(04:24) - Why is Peldi interested in build in public in 2025?
(09:32) - Build in public has become brag in public
(20:44) - Can Peldi give back in some way?
(28:25) - Could you...
2025-02-211h 00
Startups For the Rest of UsEpisode 738 | Encouraging Word of Mouth, Educating a Market, and More Listener Questions (A Rob Solo Adventure)In episode 738, join Rob Walling for a solo adventure as he answers listener questions. He explores how to target larger, enterprise deals after achieving product-market fit, and why word of mouth marketing can be great, yet is tricky to control. Rob also answers a later-stage question and cautions against trying to educate the market as a bootstrapper.
Topics we cover:
1:58 – Expanding to enterprise deals after product-market fit
6:39 – Word of mouth marketing is tricky for B2B SaaS
14:36 – Educating the market as a bootstrapper
20:07 – Selling integrations through incubators and accelerators
24:38 – Developing a profit sharing model
Links from the Show...
2024-11-0528 minStartups For the Rest of UsEpisode 737 | Key Takeaways from MicroConf Europe 2024 (With Derrick Reimer)In episode 737, Rob Walling is joined by Derrick Reimer to recap the experience from MicroConf Europe 2024 in Dubrovnik. They discuss the differences between MicroConf US and MicroConf Europe, some small programming tweaks over the years, and they revisit the highlights from the talks at this event.
If you missed the event and had some MicroConf FOMO, get your tickets now for our New Orleans event!
Episode Sponsor:
Hiring senior developers can really move the needle in your business, but if you bring on the wrong person, you can quickly burn through your runway. I...
2024-10-2942 min
Post Status PodcastsCorey and Michelle on Marketing a WordPress Product Live: Season 2 Session 11In this podcast episode, Michelle Frechette and Corey Maass delve into their experiences with design and technical challenges. They discuss the intricacies of using Beaver Builder for creating a 404 page, with Corey expressing frustration over camera issues and a desire to enhance brand representation. Michelle brings up an accessibility oversight in a newsletter and the necessity of attention to detail, exemplified by Google's logo updates. The conversation highlights the significance of accessibility and meticulous design in creating content that resonates with and is accessible to all users.Top Takeaways:Transparency in Business: Corey discusses how transparency...
2024-04-261h 13
Patriotu podkāstsViļānieši par godu valsts svētkiem rīko auksto peldiJau desmito gadu Viļānos notiek pelde par godu valsts svētkiem.Rīt, 18. novembrī, pulksten 12.00 Viļānu "roņi" vispirms nodziedās himnu un tad ar karogiem rokās bridīs Radopoles ezerā.Viņu vidū būs arī Māris Klaučs – viļānietis, kurš ikdienā strādā par fizioterapeitu, audzina sešus bērnus un brīvajos brīžos atgūst možumu peldoties.
„Tiem, kas peld, viņiem ir katram sava filozofija par to, kad un kāpēc. Mana filozofija ir tad, kad ir laiks un iespēja.”
Māris Klaučs dzimis un audzis Viļānos. Pēc studijām atgriezies dzimtajā p...
2023-11-1703 min
This is HCD – Human-Centered Design, UX & Service Design Thinking PodcastLeon Barnard 'Wireframing for Everyone'If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call.I'm delighted to have you with me for another cracking episode this time with Leon Barnard, co-author of the brand spanking new book on A Book Apart, called Wireframing for Everyone.Leon, Michael and Bill all work for one of my absolute favourite UX businesses, Balsamiq. A wire framing tool that when it c...
2023-10-0343 min
Zilonis studijāAukstās peldes - par un pret! | Zilonis studijāRoņot vai neroņot – tāds ir jautājums? Dalīties ar foto, kā peldi aukstā ūdenī, sociālajos medijos ir gods. Bet, vai ziemas peldes piemērotas ikvienam? Kā roņojot nedabūt nelabu galu? Ļoti dzīva saruna, kurā piedalās arī kardiologs Andrejs Ērglis ar savu video komentāru, Armandam Simsonam daudz spilgtu citātu.... Māris Žunda interesanti stāsta par pārgājieniem ziemā, sniegā pa pliko.
Piedalās: rūdīšanās skolas dibinātājs Māris Žunda, "Raganas roņi" dibinātāja Kristīne Rāte, TV personība Armands Simsons, kardiologs Andrejs...
2023-07-3042 min
School of StartupsSticking to Your Values When Building your StartUp with Peldi Guilizzoni #028Peldi Guilizzoni is the Founder and CEO of Balsamiq, a fully bootstrapped ISV focused on prototyping UI/UX. After studying Computer Science in Italy he moved to San Francisco, where he worked for a couple of years. Through his experience at adobe systems as an Engineering lead, he discovered an opportunity to develop a tool that could make everyone more productive and help them do a better job, something he describes as a “no going back technology”.After a series of events that lead to quitting his job at Adobe and focusing on his project, he d...
2022-12-0944 min
SaaS DistrictHow To Add Revenue Fast To Your SaaS Company with Aaron Krall #196Aaron is a SaaS Onboarding & Lead Conversion Specialist, and the founder of SaaS Accelerator, a coaching program that helps SaaS founders to implement systems and processes to scale revenue faster and more predictably.He helps SaaS companies with an ARPU of $100 or more achieve scalable, predictive growth and are looking for proven systems and frameworks they can implement into their business to increase revenue and build a scalable SaaS.Aaron also runs the SaaS Growth Hacks community on Facebook which currently has over 20,000 members.In this episode we cover:00:00 - Intro01:46...
2022-12-0244 min
Ziņas & analītikaTuramies virs ūdens. Ceļotāji Sigita un Artūrs bauda peldi ar delfīniem un dimantu pludmali // CITĀDI LATVIEŠI“Braucamlaika” īpašajā rubrikā “Citādi latvieši” ceļotāji Sigita un Artūrs dalās jaunākajos piedzīvojumos no eksotiskās Bali salas Indonēzijā. Abi nupat noslēguši ceļojumu apkārt salai, ko parasti vienā braucienā var veikt deviņās stundās, bet ceļotāji izplānoja un veica septiņās dienās, kārtīgi apskatot Bali krāšņumu. Tāpat piedzīvojumu sarakstā var ierakstīt peldi ar delfīniem atklātā jūrā un īpašo dimantu pludmales apmeklējumu. Taujāti par finansiālo pusi, Sigita un Artūrs smejas, ka vēl turas virs ūdens.
2022-10-2803 min
Bootstrapped#226: Sponsoring events, podcasts, and newsletters with Peldi @ BalsamiqWe are joined by a good friend of the podcast, Peldi Guilizzoni, to discuss how to go about sponsoring events, newsletters, and podcasts to promote your product. In particular we talk about creative approaches that make your sponsorship stand out.Mentioned in this episode:Peldi's company, Balsamiq, a low-fidelity wireframing tool.Steve's company, Feature UpvoteEd's company, OpenCageSteve on TwitterEmail: steve@bootstrapped.fm
2022-06-1733 min
Indie HackersThrowback: Building a Business Meant to Last with Peldi Guilizzoni of BalsamiqTwenty pages into reading his first business book, Peldi Guilizzonni (@peldi) closed it for good and told himself, "This is not for me. I'm never going to start a business. It's insane." Not long after that, he rolled up his sleeves and got started building Balsamiq Mockups, which would go on to employee dozens of people, serve thousands of customers, and generate over $6M per year in revenue. Over ten years later, it's still going strong. Learn about the path Peldi took to get where he is today, why he's a legend among bootstrappers, and how he's building a...
2022-03-3046 min
Mākslinieks pie mikrofona#27 SIRDS CENTRS. Gertruda JerjomenkoKlavesīniste un meditācijas trenere Gertruda Jerjomenko par dzīvi pirms un pēc meditācijas, tās nozīmīgumu ikviena dzīvē, Heartfulness meditācijas praksi un emocionālo intelektu
Šis vārds – meditācija – pirms trīsdesmit gadiem varbūt asociējās ar kaut ko ļoti svešu. Taču šobrīd tas tiek pielietots bieži, sākot ar koncertiem, kuri tiek nosaukti par meditāciju, beidzot ar cilvēkiem, kuri darbojas biznesa pasaulē. Arī viņi saka, mēs meditējam, un tas mums palīdz. Pateicoties tam, ka informācija mums ir pieejama no visdažādākajiem zemes punkt...
2022-03-2554 min
Bootstrapped#211: Strengthening company culture in a remote team with Peldi of BalsamiqFrequent guest Peldi, founder of Balsamiq, makes another welcome appearance.We talk about some ways to strengthen company culture in a fully-remote team, we discuss advice that Peldi often gives to first-time entrepreneurs, and Peldi tells me why he might finally start with traditional product marketing - 14 years after he launched his product.Find out more about Balsamiq's Office Hours.
2022-02-0430 min
Get More DoneEpisode 11 - Championing Customer Feedback and Automation with Peldi from BalsamiqIn this episode you will discover important strategies that drive a business forward. Procedures such as the importance of customer feedback to create a product or service that they really need, using automation to speed up repetitive chores, and developing a remote work culture that embraces the team spirit.Listen in as Peldi explains his thought processes on boosting productivity within his fully remote workplace and reveals the one important skill that everyone needs. He walks us through how he and the team at Balsamiq do more with less.
2022-01-0539 minSaaS DistrictInside Balsamiq: The Importance of Building Longevity in Your SaaS Business with Alasdair Mason & Valerie Liberty # 157Alasdair Mason is the Customer Champion at Balsamiq. He has been developing his passion for great service in a number of fields for over 2 decades. Whether it's mobile computing, winter sports, video hosting or wireframing the one common factor is providing exceptional support.As a resident of beautiful South Lake Tahoe, California he embraces the remote-work lifestyle and, when away from his desk, he loves to golf in the summer and snowboard in the winter.Valerie Liberty is the Head Chef at Balsamiq, but she also handles sales and free inquiries in the Wow! Division...
2021-12-0940 minSaaS DistrictInside Balsamiq: How To Resist "Feature Creep" + Better Project Management and Prioritization with Peldi Guilizzoni # 154Peldi Guilizzoni is the Founder and CEO of Balsamiq, a fully bootstrapped company focused on wireframing UI/UX.After studying Computer Science in Italy he moved to San Francisco, where he worked for a couple of years. Through his experience at Adobe systems as an Engineering Lead, he discovered an opportunity to develop a tool that could make everyone more productive and help them do a better job, something he describes as a “no going back technology”. After a series of events that led to quitting his job at Adobe and focusing on his project, he de...
2021-11-2933 min
Bootstrapped#190: Resellers and product-based podcasts, with Peldi of BalsamiqPeldi, founder of Balsamiq, drops by. We discuss two unrelated topics. First, resellers - why they exist and how to accommodate them. Second, the challenges and benefits of having a podcast for your product.
2021-08-1326 minMicroConf On AirMicroConf Refresh Episode 32: Victories & Tragedies The 3 Year Journey Building Balsamiq Cloud Peldi Guilizzoni MicroConf Europe 2019Build a SaaS app!" they said... "It'll be great!" they said...it turns out, running an online service Is a big pain in the SaaS. In this talk I will tell you all about designing, building, selling, scaling, maintaining and supporting balsamiq.cloud, the online version of Balsamiq Wireframes. I'll focus on 'the things they don't tell you' and even give you the dirt about a massive data-loss incident from May 2018. Fasten your seatbelts, there will be turbulence!
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Giacomo 'Peldi' Guilizzoni is a programmer turned entrepreneur, who founded Balsamiq in 2008 and has been learning...
2021-07-2236 min
Bootstrapped#183: Feeling bored and stuck in your business? With Peldi and EdPeldi concludes this mini-season with an open and honest discussion with Ed Freyfogle about a problem every business owner eventually encounters. How do you keep at it when you are feeling bored? Are we stuck in our businesses?You can also watch this episode on YouTube.
2021-06-1127 min
Bootstrapped#182: Responsible product design with Trine FalbePeldi Guilizzoni continues this mini-season as he chats with Trine Falbe, UX strategist & designer, on responsible product design.Gamification, dark patterns, artificial "roadblocks", notifications frameworks that exist only to hook you into the product - why bootstrappers shouldn't mindlessly copy these techniques.Show notes:Trine's websiteTrine's ethical design scorecard is available for download on https://ethicaldesignhandbook.com/ Typeform’s terms of serviceYou can also watch this episode on YouTube.
2021-06-0433 min
Bootstrapped#181: Conducting customer interviews for the reluctant, with Asia Orangio of DemandMavenPeldi Guilizzoni continues this mini-season as he chats with Asia Orangio of DemandMaven on how founders can - and should - conduct customer interviews, and how to deal with the discomfort us bootstrappers often feel with this type of work.Topics includesthe discomfort for some of us of talking to customers - but why you should do it anywayhow to find the right customers to talk towhy delegating customer interviews might actually be a good idea.how to actually conduct a customer interviewwhat not to say, and how not to ask questionsAsia's company, D...
2021-05-2834 min
Bootstrapped#180: Managing the mental ups and downs with Geraldine DeRuiter and Rand FishkinPeldi Guilizzoni continues this mini-season as he chats with married couple Geraldine DeRuiter (author) and Rand Fishkin (software founder) on how their fields differ - and how they are more similar than you'd think. Peldi, Geraldine, and Rand discuss:How the software industry is less special that we thinkDealing with the loneliness and isolation of being a founder or authorManaging your own psychologyHow a supportive partner shares your mental ups and downs The value of having a peer group (aka friends) for mutual supportThe challenge to ignore the VC hype machineGeraldine's blog: The Everywhereist.
2021-05-2143 min
Bootstrapped#179: (Peldi) The GDPR 3 years later with Aleth Gueguen of GDPR for SaaSPeldi Guilizzoni steps in as host this week, and chats with GDPR expert Aleth Gueguen about how the GDPR is shaping and affecting our SaaS businesses.Topics include:Is the GDPR being enforced?How has it changed our businesses?How can we shape new businesses to ensure we meet data protection requirements?Does the GDPR give larger businesses an unfair advantage? GDPR4SaaSPeldi on TwitterYou can also watch this episode on YouTube.
2021-05-1540 min
Britstrapped087 - Go where your customers areThis week, Nick and Martin give an update on their projects and talk about creating groups where your customers go.Dr Rangan Chatterjee podcast - Master Your Mind with Dr Ethan Kross: https://bootstrapped.fm/170-be-so-good-they-cant-ignore-you-with-peldi-of-balsamiq/Our ProductsNick: SEO Testing (https://seotesting.com/)Martin: Kids Club HQ (https://www.kidsclubhq.com/)
2021-05-1027 min
Business of Software PodcastEp 65 Remote working 2020 (with Natalie and Peldi)Just a few days into the 2020 Coronavirus pandemic, Wildbit's Natalie Nagele and Balsamiq's Peldi spoke at BoS Europe Online about how even fully remote companies who have been doing asynchronized work for decades have had to change their ways of working when the pandemic hit.
For more great talks and insights, sign up for the BoS newsletter at businessofsoftware.org/update
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Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message
2021-05-0453 minBritstrapped086 - Facebook adsThis week, Nick and Martin give an update on their projects and discuss advertising on Facebook.Bootstrapped.fm episode with Peldi: https://bootstrapped.fm/170-be-so-good-they-cant-ignore-you-with-peldi-of-balsamiq/Our ProductsNick: SEO Testing (https://seotesting.com/)Martin: Kids Club HQ (https://www.kidsclubhq.com/)
2021-04-1932 min
Default Alive29 | Enough is enoughCorey launches the Tiny Marketing Ideas newsletter and invites the first beta users to Help A Creator. Chris unexpectedly lands his first support hire! They also talk about reaching your "enough" number and being able to step away from your business mentally.Notable mentions:Brittleness - Jason CohenThe enough number - Tyler KingWil Reynolds - Living a Life of Enough.The Dao of DAOs - Not Boring by PackyCorey's podcast swap tweetBootstrapped WebBootstrapped.fm with Peldi of BalsamiqTiny Marketing IdeasHelp A CreatorSwipe Files workshop seriesCorey on the Creative Elements podcastMore podcasts for bootstrappersLearn...
2021-03-2450 min
Bootstrapped#170: "Be so good they can't ignore you", with Peldi of BalsamiqPeldi Guilizzoni is the founder of low-fidelity wireframing tool Balsamiq. Peldi and Steve discuss: why Peldi tracks almost nothing except revenue and profitstalking to customers instead of using analyticson being "so good they can't ignore you"how to apply a coder's approach to marketinghow Balsamiq is run like a "cozy restaurant on the web"not getting to code much when running a software companythe painful experience of rewriting Balsamiq Wireframes from scratch that took five years(!)choosing technology carefully for your companyThis episode is also on YouTube.Discuss this episode on our co...
2021-03-1236 min
Latvijas dēkaiņiLatvijas Dēkaiņi #13 - Viesturs LūsisLatvijas dēkaiņu podkāsta 13.epizodē ciemos Viesturs Lūsis - piedzīvojumu organizācijas "Piedzīvojuma gars" vadītājs, aktīvs brīvprātīgais un skauts, kurš labprāt nokļūst izaicinošās situācijās un ir pārliecināts, ka kāpšana ārpus komforta zonas ne tikai norūda, bet arī attīsta reakciju un domāšanu.
Šoreiz sarunas viesis dalīsies savā pieredzē ar rudenīgu laivošanu no Kadagas līdz Gaujas ietekai jūrā ar - neticēsiet! - paštaisītu plostu, kas veidots no zariem, plēves un striķa! Bīstams piedzīvojums divu dienu garum...
2021-03-1034 minSaaS DistrictTop 10 Challenges SaaS Companies Faced in 2020 (Best of Season 1 – #80 SaaS Podcast)2020 was so far the year of the Software as a Service (SaaS industry because of a complex combination of factors including political changes that disrupted data processing agreements in the UK, the ongoing global pandemic that impacted every industry, but validated the cloud-service, value proposition and a record-breaking year for SaaS IPOs that derived in a fertile ground to make this last year a good one for the SaaS industry. With a new year on the “HoriZen”, in this episode, we’ll re-cap the top 10 challenges that SaaS startups and companies have faced in 2020 & tips from top industry Sa...
2021-01-2932 min
SaaS District#80 Top 10 Challenges SaaS Companies Faced in 2020: Best of Season 12020 was so far the year of the Software as a Service industry because of a complex combination of factors including political changes that disrupted data processing agreements in the UK, the ongoing global pandemic that impacted every industry but validated the cloud-service value proposition and a record-breaking year for SaaS IPOs that derived in a fertile ground to make this last year a good one for the SaaS industry.
With a new year on the “HoriZen”, in this episode, we’ll re-cap the top 10 challenges that SaaS Startups and companies have faced in 2020 & tips from the experts on how to overcome th...
2021-01-2932 min
Business of Software PodcastEp 48 10 Years of Balsamiq (with Peldi Guilizzoni)Like many BoS speakers, Peldi comes to the conference every year regardless of whether he’s on stage. He comes to be part of the community, to learn from others, and to hang out with his "tribe" – incredible entrepreneurs keen to give advice and meet new people.
In this talk he shared an honest update about his worries in Balsamiq’s milestone 10th year. On realizing he’s still too integral to the business, Peldi started the ‘Winter 2018 Injected Turbulence Project’ – delegated product design and engineering management, deleted Slack and witter from his phone, and stopped watching their internal wiki...
2020-12-151h 00Startups For the Rest of UsEpisode 519 | Profit Sharing, Stock Options, and Equity (A Rob Solo Adventure)On this episode, Rob talks through profit sharing, stock options, and equity and makes a comparison between these various approaches.
If you are thinking of ways to incentivize team members as a bootstrapper, this episode is for you.
The topics we cover
[04:34] Bonuses
[07:52] Equity Grants
[11:47] Stock Options
[20:09] Profit Sharing
[26:09] Which is best for your SaaS?
Links from the show
Trends.vc
Peldi Guilizzoni's Profit-Sharing Plan
Rob Walling | Twitter
If you enjoyed this episode, let us know by clicking the link and s...
2020-10-2027 minSaaS DistrictHow You’re Making This The Best SAAS Podcast Out There & Why You Should Start Your Own | Podcast #50Hello everyone, welcome to a very special episode 50 today on the SaaS District Podcast ShowIn today’s episode, I’ll be talking about why we started this Podcast, my favourite interviews, some unexpected things I've learned from building the podcast so far, why this podcast is important to you, me, for my brand, & what you can expect for the future of the SaaS District Podcast Show.During this interview we cover:00:00 - Intro01:15 - Why You Should Start a Podcast for Your Startup03:06 - What We’ve Learned So Far05:05 - The Idea Behind...
2020-10-1720 min
SaaS District#50 How You're Making This The Best SAAS Podcast Out There & Why You Should Start Your OwnHello everyone, welcome to a very special episode 50 today on the SaaS District Podcast Show
In today’s episode, I’ll be talking about why we started this Podcast, my favourite interviews, some unexpected things I've learned from building the podcast so far, why this podcast is important to you, me, for my brand, & what you can expect for the future of the SaaS District Podcast Show.
During this interview we cover:
00:00 - Intro
01:15 - Why You Should Start a Podcast for Your Startup
03:06 - What We’ve Learned So Far
05:05 - The Idea Behind The SaaS District Podcast Show
06:10 - Some...
2020-10-1720 min
Brave New WorkforceEpisode 6: A Company Built for Generations: Building Company Culture Remotely with Valerie LibertyValerie Liberty is the Head Chef in the Wow Division at Balsamiq, a remote-first company. As employee #2, Valerie has seen and helped cultivate a fantastic working culture and has done all of this remotely! With nearly 12 years Balsamiq, a bootstrapped startup, she emphasizes that fun in the workplace is the least-valued commodity, but the most critical. In this episode, Valerie shares how leadership thinks differently about work, how to create culture, and how to develop a work environment you truly love to work for.Key TakeawaysValerie shares a little bit about Balsamiq’s backstory and her background.
2020-07-1647 min
SaaS DistrictWhy you Should Always Stick to Your Values When Building and Growing Your Startup with Peldi Guilizzoni | Podcast #18Peldi Guilizzoni is the Founder and CEO of Balsamiq, a fully bootstrapped ISV focused on prototyping UI/UX.After studying Computer Science in Italy he moved to San Francisco, where he worked for a couple of years. Through his experience at adobe systems as an Engineering lead, he discovered an opportunity to develop a tool that could make everyone more productive and help them do a better job, something he describes as a “no going back technology”.After a series of events that lead to quitting his job at Adobe and focusing on his project, he de...
2020-06-2344 min
SaaS District#18 Why you Should Always Stick to Your Values When Building and Growing Your Startup with Peldi GuilizzoniPeldi Guilizzoni is the Founder and CEO of Balsamiq, a fully bootstrapped ISV focused on prototyping UI/UX.
After studying Computer Science in Italy he moved to San Francisco, where he worked for a couple of years. Through his experience at adobe systems as an Engineering lead, he discovered an opportunity to develop a tool that could make everyone more productive and help them do a better job, something he describes as a “no going back technology”.
After a series of events that lead to quitting his job at Adobe and focusing on his project, he decided to go back to It...
2020-06-2344 min
Coach ViewSelamat Hari Raya Liga Inggris (Kecuali Liverpool) Part 1Hi guys ! Kembali (lagi) bersama gw dan peldi, minggu ini kita bakalan membahas kenapa Liverpool adalah tim yg diibaratkan sedang kehabisan gas di tangki. Sementara bagaimana semua klub liga inggris bisa menyontek strategi watford. Simak selengkapnya di episode kali ini !
2020-03-0546 min
Coach ViewHall Of Fame Premier LeagueHai guys ! Kali ini kita membahas topik yang cukup menarik, Hall of Fame Premier League. Siapa yang layak ? Gw dan temen gw peldi membahasnya di podcast kali ini.
2020-02-2747 min
Coach ViewAda apa dengan Hammers - part 02West Ham, apa yang salah ? Kenapa masih belum bangun dari tidur panjangnya. Apa harus degradasi dulu kayak leeds united? Baru mau bangun? Gw membahasnya di jilid 2 bersama dengan temen gw bob peldi !
2020-02-2344 min
Coach ViewADA APA DENGAN HAMMERS ? Part 1Podcast suka - suka dengan fakta episode ke 3 setelah sempat tertunda. Kali ini agak pendek karna saudara peldi ada urusan mendadak.. wkwkw
2020-02-1223 min
FounderQuestShould You Target Pieces Of Pie Or Whole Enchiladas?History is made this week as FounderQuest welcomes its first ever guest, Justin Jackson, co-founder of Transistor.fm! A debate ensues around whether it's better to build a product for a niche market or target the larger market as a whole. Also, the next time Jeff Bezos corners you with unsolicited advice for your bootstrapped startup, just ignore him. Listen to find out why.Show Notes:Justin JacksonTransistor.fmMitch HedbergRightMessageProduct Journey podcast Kevin Kelly - 1,000 True FansJohn Gruber and Merlin Mann t...
2020-01-2454 min
TechZing324: TZ Discussion - Fun for PhysicistsJustin and Jason discuss Peldi's success with Balsamiq, the site Indie Hackers, the book Crossing the Chasm, Justin's launch strategy for his secret project, how Justin got help with his "maths", the advantage of growing slowly and focusing on developing a product that your users love, the summer Math Academy course that Jason is teaching on proofs and group theory, Justin's desire to encourage entrepreneurship in any company he starts, and tradeoffs in database design.
2019-06-221h 24
Build Your SaaSWrestling with our company's growthJon and Justin are wrestling with thoughts about growth:"Our current rate of growth is nice: it feels sustainable." – Justin"It feels less sustainable for me, because I'm working a full-time job." – JonWe’re able to keep up with demand, and enjoy the process.There are all these stories about folks whose companies are growing like crazy. They’re just always adding more people, more process, more stress. Do we want that?Peldi tells this story about starting Balsamiq. He said his launch was like “holding on to a rocket ship with his fingernails.”Some folks would say we should be...
2019-05-1443 min
Indie Hackers#085 – Building a Business Meant to Last with Peldi Guilizzoni of BalsamiqTwenty pages into reading his first business book, Peldi Guilizzonni (@peldi) closed it for good and told himself, "This is not for me. I'm never going to start a business. It's insane." Not long after that, he rolled up his sleeves and got started building Balsamiq Mockups, which would go on to employee dozens of people, serve thousands of customers, and generate over $6M per year in revenue. Over ten years later, it's still going strong. Learn about the path Peldi took to get where he is today, why he's a legend among bootstrappers, and how he's building a...
2019-03-1546 min
Running RemoteCEO of Balsamiq, Peldi GuilizzoniWhen Peldi Guilizzoni decided he wanted to be a solopreneur, he didn't realize he was about to build something that was going to be so successful. Scaling to 3000 customers on his own, he decided he needed to build a team. Once he realized he needed to bring on team members, remote was the only way to go. Listen as Peldi describes some of his most unique challenges.
2018-11-2023 min
The HeartbeatInterview with Peldi Guilizzoni, Founder + CEO of BalsamiqAs the founder of a 10-year old $6.3+MM bootstrapped company, Peldi talk about how your greatest strength can be your greatest weakness. Every two weeks as part of The Heartbeat, I asks one question to a founder, CEO, or business owner I respect. This week, I interviewed Peldi Guilizzoni, Founder + CEO of Balsamiq. Peldi… Read the full article
2018-10-0200 min
Remote WorkHow To Structure Your Remote Team Legally, with Peldi Guilizzoni.In this episode, we interviewed Peldi Guilizzoni. He is the Founder & CEO of Balsamiq. Balsamiq helps you to go from ideas to prototypes in no time. It is basically a rapid wireframing tool that reproduces the experience of sketching on a whiteboard. Balsamiq is a fully remote-optimized company with their main headquarters located in Bologna, Italy. Everybody working at Balsamiq, works from home.
In this episode we talked to Peldi about, why did Balsamiq choose to go remote, legal realities of the virtual world, tips for founders, how Balsamiq solves the isolation problem, and preferred tools for working remotely.
Show...
2018-09-1727 min
RemoteOfficeFMMeet Peldi Guilizzoni, CEO at Balsamiq[00.57] Behind the Scene of Balsamiq [02.06] Balsamiq Progress [02.51] Balsamiq As a Remote Company [04.38] The Recruiting and Onboarding Process at Balsamiq [05.39] Balsamiq Core Feature [06.49] Inbound Sales Team [08.00] Measuring Employee Productivity [09.15] Daily Communication Within Balsamiq Team [10.10] Retreat Team Bonding [11.08] New Hired Characteristic Balsamiq Looking For [13.20] Payroll and Taxes [14.32] The Five year plan vision of Balsamiq
2018-05-0800 min
Business of Software PodcastHow To: Do Remote Working WellThis week, we sit down with Bridget Harris (CEO, YouCanBook.Me) and Peldi Guilizzoni (CEO, Balsamiq) to talk about remote working. Both are experienced practitioners of running a remote company, and here they employ their experience to answer some tough questions. How do you do remote working well? What are some of the pitfalls to avoid? How do you build company culture when you work on the other side of the world?
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Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message
2018-04-051h 06
Build Launch ScaleEpisode 012: Wireframing with the King of Wireframing, PeldiIs wireframing and prototyping the same thing? If not, which is more useful? Should product people get involved with wireframing... or is wireframing just something for UX folks? We ask these questions and others to Giacomo "Peldi" Guilizzoni, the Founder and CEO of Balsamiq... and upcoming speaker at INDUSTRY: The Product Conference in Dublin, Ireland in April, 2018.
2017-11-1319 min
Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.SFN197: How to make $2M in profit with zero fundingToday’s guest made $2M in profit last year without tracking any metrics. Giacomo Peldi Guilizzoni is Founder and CEO of Balsamiq Studios, LLC. Their goal is to help people create software and websites that are easier to use by providing software tools, teaching people about UX and building a long-lasting company. Balsamiq is unique because it has been bootstrapped for the past 8 years, and it was an almost instant success. Within 27 months, Balsamiq made $2M in revenue and every year, for the past five years, Balsamiq has made $2M in pro...
2017-01-2046 min
Starting & SustainingPeldi, Founder of BalsamiqPeldi and I talk about moving from California to Italy to lower his cost of living to start a company, juggling different delivery formats for software (and the associated payments challenges), giving amazing support, and bending over backwards to help customers. While he originally didn't want to grow the business beyond himself, Balsamiq is now a team of 23 people based all around the world.Special Guest: Giacomo “Peldi” Guilizzoni.Sponsored By:Starting & Sustaining: The second edition of Starting & Sustaining will be out in late 2017. Visit the site to get on the list and be the...
2016-12-2636 min
MegaMaker - ArchiveE030 - Like a kid in a candy store"The Only Thing That Is Constant Is Change." ― Heraclitus
Justin opens up about how his MegaMaker project is going, and what the future holds.
(First episode of Season 3)
When we had our first child, 14 years ago, we made a decision that I'd put my entrepreneurial dreams on hold.
Show notes
Here is the last episode of Season 2
Make 100 things in a year
Peldi is the founder of Balsamiq
Chase Reeves on episode 167 of the Fizzle show
Paul Jarvis and Jarrod Drysdale
Article: Grizzly Bear Members Are Indie-Rock Royalty, Bu...
2016-07-0816 min
MegaMakerE030 - Like a kid in a candy store"The Only Thing That Is Constant Is Change." ― HeraclitusJustin opens up about how his MegaMaker project is going, and what the future holds.(First episode of Season 3)When we had our first child, 14 years ago, we made a decision that I'd put my entrepreneurial dreams on hold.Show notesHere is the last episode of Season 2Make 100 things in a yearPeldi is the founder of BalsamiqChase Reeves on episode 167 of the Fizzle showPaul Jarvis and Jarrod DrysdaleArticle: Grizzly Bear Members Are Indie-Rock Royalty, But What Does That Buy Them in...
2016-07-0816 min
MegaMaker - ArchiveE024 - Do things, tell peopleYou can't just make things; you have to show your work!
Also: how to structure a creative partnership.
We live in a culture that encourages creative exhaustion; where spend all of your energy at work, and keep nothing for your own projects.
The whole purpose of making things is to have other people enjoy them.
Show notes
Justin's list of 100 ideas
The 2016 Maker Challenge
Geek Beers
XKCD Garden
Star Destroyer Bridge Demo
Do things, tell people (by Carl Flax)
Remote Workers Club
Network Effects
Theme music by Striker-metal...
2016-05-0213 min
MegaMakerE024 - Do things, tell peopleYou can't just make things; you have to show your work!Also: how to structure a creative partnership.We live in a culture that encourages creative exhaustion; where spend all of your energy at work, and keep nothing for your own projects.The whole purpose of making things is to have other people enjoy them.Show notesJustin's list of 100 ideasThe 2016 Maker ChallengeGeek BeersXKCD GardenStar Destroyer Bridge DemoDo things, tell people (by Carl Flax)Remote Workers ClubNetwork EffectsTheme music by Striker-metal.comPodcast hosting by Simplecast.fmSponsor: Balsamiq.com
2016-05-0213 min
MegaMaker - ArchiveE023 - Chase the dreamWe have two desires: to create work that connects with people, and to make a living.
What happens when things get in the way of that dream?
The answer has three parts:
Persistence
Iteration
Community
Show notes
Join the 2016 Maker Challenge
Steve Jobs quote (from D5 Conference)
Derek Sivers quote
Secret Makers Society
Check out Remote Workers Club →
Tim Smith
Daryl Chymko
Theme music: striker-metal.com
Podcast hosting: simplecast.fm
Say "hey" to Justin on Twitter: @mijustin
Sponsor: Balsamiq.com
Go to balsamiq.co...
2016-04-2713 min
MegaMakerE023 - Chase the dreamWe have two desires: to create work that connects with people, and to make a living.What happens when things get in the way of that dream?The answer has three parts:PersistenceIterationCommunityShow notesJoin the 2016 Maker ChallengeSteve Jobs quote (from D5 Conference)Derek Sivers quoteSecret Makers SocietyCheck out Remote Workers Club →Tim SmithDaryl ChymkoTheme music: striker-metal.comPodcast hosting: simplecast.fmSay "hey" to Justin on Twitter: @mijustinSponsor: Balsamiq.comGo to balsamiq.com →We’re nearing the end of our Balsamiq Sponsorship. They’ve done 7 differen...
2016-04-2749 min
MegaMakerE022 - Anxiety societyListeners chime in on how to reduce maker anxiety, PLUS Justin talks to some real human beings about his current project.Show notesEpisode 15: Extroverted JackassAshley BaxterBruce AldersonBlog post: Focus on your own sh*tJames Altucher on episode 18 of the Tim Ferris ShowSacha GreifJustin's list of 100 thingsCurrent maker project: remoteworkers.clubSponsor: Balsamiq.comToday instead of talking about Balsamiq Mockups (the product), I would like to tell you a bit more about Balsamiq (the company). My friend Peldi started it back in 2008 as a solo founder: totally bootstrapped, doing everything himself. The...
2016-04-2312 min
MegaMaker - ArchiveE022 - Anxiety societyListeners chime in on how to reduce maker anxiety, PLUS Justin talks to some real human beings about his current project.
Show notes
Episode 15: Extroverted Jackass
Ashley Baxter
Bruce Alderson
Blog post: Focus on your own sh*t
James Altucher on episode 18 of the Tim Ferris Show
Sacha Greif
Justin's list of 100 things
Current maker project: remoteworkers.club
Sponsor: Balsamiq.com
Today instead of talking about Balsamiq Mockups (the product), I would like to tell you a bit more about Balsamiq (the company). My friend Peldi started it back...
2016-04-2312 min
MegaMakerE021 - Eat the chocolate hobbit cakeWhy don't people care about what you've made?In this episode: why your "thing" needs to be in people's top 3.What is this show about? Who is it for?Justin is making 100 things in 2016. Some of the projects are just for fun; and others are so he can make a living.Really, this show is a lot about exploring the tension between living a creative life, while also making a living.Everybody has a top 3You probably have 3 apps on your phone that you use 80% of the...
2016-04-2015 min
MegaMaker - ArchiveE021 - Eat the chocolate hobbit cakeWhy don't people care about what you've made?
In this episode: why your "thing" needs to be in people's top 3.
What is this show about? Who is it for?
Justin is making 100 things in 2016. Some of the projects are just for fun; and others are so he can make a living.
Really, this show is a lot about exploring the tension between living a creative life, while also making a living.
Everybody has a top 3
You probably have 3 apps on your phone that...
2016-04-2015 min
MegaMakerE017 - Perfection PickleMarty and Justin try to get their first paying customer for their SMS app.Show notes2016 Maker ChallengeText Me SlackerNetwork EffectsSponsor: Balsamiq Mockups. Use code MEGAMAKER to get $10 off Balsamiq Mockups 3 for Desktop (normally $89). Code Expires May 1st.Striker MetalSimplecast.fmMaker challengeIf you could build a mobile app, what would it be? The easiest way to get started is to start small. Make a mockup!Design your dream app in Balsamiq and you could win 1 hour with Peldi. Get feedback on your business idea OR get him to wireframe...
2016-04-0614 min
MegaMaker - ArchiveE017 - Perfection PickleMarty and Justin try to get their first paying customer for their SMS app.
Show notes
2016 Maker Challenge
Text Me Slacker
Network Effects
Sponsor: Balsamiq Mockups. Use code MEGAMAKER to get $10 off Balsamiq Mockups 3 for Desktop (normally $89). Code Expires May 1st.
Striker Metal
Simplecast.fm
Maker challenge
If you could build a mobile app, what would it be? The easiest way to get started is to start small. Make a mockup!
Design your dream app in Balsamiq and you could win 1 hour with Peldi. Get feedback on...
2016-04-0614 min
Product PeopleEP78: Nathan Barry - cash flow therapy (Part 2)This is part 2 of my conversation with Nathan Barry. In the past four months, he’s taken his burgeoning SaaS company (ConvertKit) from $1 million in annual recurring revenue to $2 million.
That sounds exciting, but it wasn’t easy getting there. In this episode Nathan talks about the stress of being a new CEO, running out of money, not being able to get a loan, and finally figuring out a way to succeed.
Personally, I completely ran out of money. Wells Fargo wouldn’t give me a loan.
Show notes
Nathan Barry on Twitte...
2016-04-0631 min
Product PeopleEP78: Nathan Barry - cash flow therapy (Part 2)This is part 2 of my conversation with Nathan Barry. In the past four months, he’s taken his burgeoning SaaS company (ConvertKit) from $1 million in annual recurring revenue to $2 million.That sounds exciting, but it wasn’t easy getting there. In this episode Nathan talks about the stress of being a new CEO, running out of money, not being able to get a loan, and finally figuring out a way to succeed.Personally, I completely ran out of money. Wells Fargo wouldn’t give me a loan.Show notesNathan Barry on Twi...
2016-04-0631 min
MegaMakerE016 - I made some mistakes in BarcelonaJustin recounts the story of a missed bus, and getting taken to the beach by strangers.Welcome back! It's time for Season 2 of MegaMaker!Show notes2016 Maker ChallengeMicroConf EuropePeldi on TwitterMegaMaker crowdfunding campaignSecret Makers SocietyNetwork Effects launchStriker MetalSimplecast.fmMaker challengeIf you could build a mobile app, what would it be? The easiest way to get started is to start small. Make a mockup!Design your dream app in Balsamiq and you could win 1 hour with Peldi. Get feedback on your business idea OR get him to wireframe...
2016-04-0115 min
MegaMaker - ArchiveE016 - I made some mistakes in BarcelonaJustin recounts the story of a missed bus, and getting taken to the beach by strangers.
Welcome back! It's time for Season 2 of MegaMaker!
Show notes
2016 Maker Challenge
MicroConf Europe
Peldi on Twitter
MegaMaker crowdfunding campaign
Secret Makers Society
Network Effects launch
Striker Metal
Simplecast.fm
Maker challenge
If you could build a mobile app, what would it be? The easiest way to get started is to start small. Make a mockup!
Design your dream app in Balsamiq and you could win 1 hour with Peldi...
2016-04-0115 min
Product PeopleEP77 - Nathan Barry – Three years in the desert (Part 1)The last time I talked to Nathan, his web app (ConvertKit) had just hit $5,000 in MRR. In this two part series, Nathan describes how they grew that to $182,000 in monthly recurring revenue.
I’m going to start more conference talks with: “Look, this worked for me. If you can get something from it great. But there’s no guarantees.” I’m not interested in being a thought leader anymore.
Show notes
Nathan Barry on Twitter
ConvertKit’s public revenue stats
Justin’s other podcast: MegaMaker – making 100 things in 1 year
Sponsor
My friend Peldi (from ...
2016-04-0134 min
Product PeopleEP77 - Nathan Barry – Three years in the desert (Part 1)The last time I talked to Nathan, his web app (ConvertKit) had just hit $5,000 in MRR. In this two part series, Nathan describes how they grew that to $182,000 in monthly recurring revenue.I’m going to start more conference talks with: “Look, this worked for me. If you can get something from it great. But there’s no guarantees.” I’m not interested in being a thought leader anymore.Show notesNathan Barry on TwitterConvertKit’s public revenue statsJustin’s other podcast: MegaMaker – making 100 things in 1 yearSponsorMy friend Peld...
2016-04-0135 min
The SaaS Podcast: Build, Launch & Scale Your SaaS051 7 Lessons I Learned By Interviewing 45 Amazing EntrepreneursToday's episode is a little different. I don't have a guest. It's just me. And you! Earlier this week, I published episode 50. I can't believe there are already 50 episodes of this show. So I thought this would be a good time to look back at the last 6 months, reflect on the awesome conversations I've had with so many amazing guests and share some of my own personal insights and lessons with you.Links, Resources & People Mentioned
Brian Gardner - StudioPress
Adam Schoenfeld - Simply Measured
Patrick McKenzie - Appointment Reminder
Peldi Guilizzoni...
2015-03-2323 minThe SaaS Podcast: Build, Launch & Scale Your SaaS008 How Balsamiq Bootstrapped Its Way To $6M Per Year In Revenue - With Peldi GuilizzoniPeldi Guilizzoni is the founder of Balsamiq Studios, which makes Balsamiq Mockups a tool for creating quick and intuitive user interface mockups. Peldi launched Balsamiq as a one-man software company in 2008 and within 18 months, Balsamiq reached $2 million in revenue. Balsamiq is on track this year to hit $6 million in revenue.Links & Resources Mentioned
Balsamiq
Adobe
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2014-09-3043 min
TechZing14: TZ Panel - Four's A Crowd / Peldi / Jason Cohen14: TZ Panel - Four's A Crowd / Peldi / Jason Cohen by techzing
2010-12-061h 13TechZing4: TZ Interview - Balsamiq Studios / Peldi4: TZ Interview - Balsamiq Studios / Peldi by techzing
2010-11-231h 16