Shows
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaThe Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition PodcastChris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow. Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices.00:00 - 00:16 "We always started with strategy first. We believed that jumping straight into marketing tactics never works. And u...
2024-11-2859 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaWebsite Do's and Don'ts for Marketing Your Business with Marcia Macomber | Marketing Expedition PodcastMarcia Macomber is an award-winning website designer, marketing strategist, author, speaker, and radio host. For over 25 years, she has led successful digital and print campaigns at her design and marketing studio. Since 2015, Marcia has hosted the Morning Show on KSVY Sonoma 91.3 FM, discussing topics from housing to personal wellness with global guests. As a strong advocate for women’s rights, she co-founded Wine Women, a nonprofit for women in the wine industry, where she served as the founding Marketing Director and co-host of the Wine Women Radio Hour show and podcast.00:00 - 00:23 "If you want to create a...
2024-09-191h 01
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaImplementing Data-Driven Decision-Making in Your Digital Marketing with Max Gomez Montejo | Marketing Expedition PodcastMax Gomez Montejo is a seasoned digital marketing leader with a strong background in developing strategic marketing solutions for diverse industries such as e-commerce, subscription services, travel, telco, and B2B. Currently serving as the Chief Marketing Officer at Next Net Media, Max leverages his expertise in data-driven decisions and technology to deliver innovative solutions and foster collaboration within teams.00:00 - 00:10 "Content is not only text, content is an image, it's a video, it's a piece of maybe metadata, a title. Everything that you can place on a website is your content."— Max Gomez Montejo00:11...
2024-06-2749 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaCelebrating 200 Episodes and 20 Years of Peppershock Media with Rhea and Drew Allen | Marketing Expedition PodcastIn this special episode, Rhea Allen (Peppershock Media, The Marketing Expedition Community) and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business.00:00 - 00:16 “The name Peppershock is a variation, a play on Rhea's maiden name because it's so memorable. She didn't want to lose that part of her identity when she married an Allen, which is boring and common and everybody has that name." — Drew Allen00:17 - 00:35 Welcome to Peppershock Medi...
2024-01-2552 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaUsing AI to Engage Your Customers and Streamline Your Marketing with Chelsey Roney | Marketing Expedition PodcastChelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis and Microsoft where she worked in a demand center that focused on B2B omnichannel marketing. She grew and sold two businesses: a SaaS business in the University space, and a local services business. Chelsey is also an active member of her community, a dedicated parent, and a passionate supporter of women and business.
2023-02-2342 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaHow to Launch an Effective PPC Campaign with Ben Lund | Marketing Expedition PodcastAfter an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben's 15 years of digital marketing experience have given him concrete insights into what works and what doesn't.00:00 - 00:18 “PPC can be a real strong engine for growth, so long as the amount that you're paying for traffic is lower than the value of it.”00:19 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast01:05 - 16:04 Marketing Essentials Moment: Cold Calling1...
2023-02-091h 03
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaNew Marketing Trends for the New Year with Rhea Allen | Marketing Expedition PodcastRhea Allen, President/CEO and Co-Founder of Peppershock Media (est. 2003), is known for her story-telling passion and extreme diligence in obtaining effective media campaign results by planning and crafting relevant and compelling messaging. Also an in-demand integrative marketing consultant, national presenter, adjunct marketing professor at Boise State University, keynote speaker, and the host of a popular podcast that ranks in the top 10% globally. Rhea emphasizes team building and creating a culture that empowers her team to produce superb work for their clients, time and time again.00:00 - 00:18 Welcome to Peppershock Media’s Marketing Expedition Podcast00:19 - 01:56 New Ma...
2023-01-2635 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaEvents and Tips Not to Miss in 2023 with Rhea Allen | Marketing Expedition PodcastThis week Rhea Allen (Peppershock Media, The Marketing Expedition Community) previews the biggest and most exciting marketing and creativity events for 2023 and gives her tips for building your brand and your bottom line.00:00 - 00:17 Welcome to Peppershock Media’s Marketing Expedition Podcast00:18 - 02:38 Register here, grab your lunch and laptop and watch every 2nd Thursday Live Webinar 02:39 - 07:17 New Marketing Trends for the New Year07:18 - 11:22 Get a glimpse into an incredible line-up of industry trailblazers at Leap 2023 Conference 11:23 - 13:17 Explore the essence of creativity at The Creativity Conference ...
2022-12-1532 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaTop 10 Episode Recap with Rhea Allen | Marketing Expedition PodcastThis week we have a special treat! We decided to dig deep into the stats and analytics and pick out our favorite moments from our top 10 episodes. We’ve had a great mix of guests over the years and have learned a lot. Enjoy! 00:00 - 00:16 Top 10 Best Podcast clips mashed up00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 05:40 No.10 - Playing In and Outside the Sandlot with Marty York 05:41 - 07:56 No.9 - Marketing Yourself through writing with Stacy Ennis07:57 - 11:36 No.8 - Podcasting for Business 11:3...
2022-06-0934 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaTurning Your Mess into Your Mission with Jana Danielson | Marketing Expedition PodcastJana Danielson is an award-winning wellness entrepreneur who through her own experience with physical pain turned her mess into her message. She is an Amazon Best Selling Author, owner of Lead Pilates and Lead Integrated Health Therapies, her bricks & mortar businesses, and the Metta District, her online wellness community. She is the creator of the Cooch Ball, the world’s first patented pelvic floor fitness tool for women. Jana has coached and consulted with thousands of women from all over the world to help improve their quality of life, their confidence, and their impact in this world. 00:00 - 00...
2022-03-1755 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaComparing Marriage to Marketing with Annmarie Kelly | Marketing Expedition PodcastAnnmarie Kelly has been married SEVEN Times...to the same man...for just five years each time! She is the architect of the “new I Do”, The Five-Year Marriage™. Annmarie is also an award-winning author, speaker, teacher, the founder of The Victorious Woman Project, and the author of several books focused on women’s empowerment: Victorious Woman! Shaping Life’s Challenges into Personal Victories, Victory by Design, and her most recent, The Five-Year Marriage: Shifting the Marriage Paradigm. In it, Annmarie shows women – and the partners who love them - how to keep their personal power in their relationship and escape t...
2022-03-1040 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaSharing Your Story in the Podcasting World with Erik Allen | Marketing Expedition PodcastErik Allen is an entrepreneur and avid MMA fan. He has created the best MMA podcast in the northwest, Top Rated MMA. He believes in giving back and honoring those that have served our country. With his companies Top Rated MMA and The Erik Allen Show, he can do just that. By lifting others up and giving back to the community and veterans through great organizations like Hire Heroes USA. Another one of the ways Erik is able to give back is by sharing his story and encouraging others, no matter what path they are on to find hope...
2022-03-0342 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaCreating a Scholarship for Women in STEM with Ally Orr | Marketing Expedition PodcastAlly is a senior marketing student at Boise State University and will graduate in the spring of 2022. Ally created a scholarship for women at Boise State studying STEM, Medicine, and Law after a Boise State professor said to recruit fewer women in those areas of study. Ally has raised over $140,000 on GoFundMe and she plans to continue fundraising for the newly created "Women in STEM, Medicine, and Law" scholarship and build its message into something even bigger.00:00 - 00:41 Ally’s Bio00:42 - 02:07 https://www.peppershock.com/product/billie-razors-offer/02:08 - 07:08 Marketing Essentials Moment: Public Re...
2022-02-2432 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaBuilding a Software-Based Business with Bryan Clayton | Marketing Expedition PodcastBryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profit...
2022-02-1738 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaBuilding Your Leadership Brand Through Publishing with Lisa Gable | Marketing Expedition PodcastLisa Gable is recognized worldwide as a turnaround mastermind and innovative businesswoman. For more than 30 years, she has been called to turnaround failing organizations—businesses, teams, nonprofits, political campaigns, and government projects—and solve seemingly intractable problems. Over time, Lisa has learned the key to course-correct when things go South is applying the discipline of process engineering—carefully reevaluating everything your organization does and how it does it—with diplomacy and humanity, taking care of relationships and forging strong partnerships. As a CEO, former US Ambassador, and advisor to Fortune 500 companies, Lisa has orchestrated the successful turnarounds of private and publ...
2022-02-1041 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaIncorporating Pinterest into your Marketing Strategy with Kate Ahl | Marketing Expedition PodcastKate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast. 00:00 - 00:30 Kate’s Bio00:31 - 01:14 https://www.peppershock.com/product/sweatcoin-it-pays-to-walk/01:15 - 05:57 Marketing Essentials Moment: The Importance of Performing a Competitive Analysis05:58 - 06:19 Welcome to...
2022-02-0347 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaHow to Advertise Your Business on a Top Podcast with Rich Kagan | Marketing Expedition PodcastRich Kagan is the Founder and President of Last Minute Media Deals, an agency that connects large and small businesses with huge ad spots on podcasts, radio, and TV. When these spots need to be filled, shows would rather sell them at a tremendous discount than not at all. Through Last Minute Media deals, they sell these placements for up to 80% off.00:00 - 00:30 Rich’s Bio00:31 - 01:14 https://www.peppershock.com/product/schedule-once-offer/01:15 - 03:09 Marketing Essentials Moment: What does it mean to work with a Google Partner who is Google Ad Words Certified?...
2022-01-2741 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaRunning a Values Based Business with Lisa Condon | Marketing Expedition PodcastLisa Condon is the owner of Lisa Condon Enterprises, a company that sparks inspiration, innovation, and collaboration through gratitude. Lisa uses a combination of theory and practices from the Project Management Institute, Six Sigma, SCRUM, EQi, and Appreciative Inquiry. Lisa is a certified Six Sigma Black Belt, SCRUM Master, Certified Scrum Product Owner, and PMP. By combining her love of creativity and her passion for process, she is the founder and creator of GRATITUDE, a proprietary program designed to spark change. She is the author of the soon-to-be-released book, “Sparking Your Business, 9 Steps of Gratitude” Lisa has won awards in P...
2022-01-2044 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaFace to Face Marketing in a Digital World with Nick Aldinger | Marketing Expedition PodcastNick Aldinger is the CEO of IBL Events, one of Idaho’s largest producers of tradeshows, conferences, and virtual events. Nick’s passion for helping individuals and companies grow is what fuels his passion. Over the past 20 years, Nick has had the privilege of being involved in multiple startups, working for the government, being an adjunct professor for Boise State University, and working for a Fortune 500 company Micron Technology. Nick is a results-oriented, decisive leader with proven success in new market identification, tactical & strategic planning, and leading diverse cross-functional teams. Nick was born and raised in Idaho and considers Idah...
2022-01-1741 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaHow to Find and Keep Employees with Kim Sherman-Labrum | Marketing Expedition PodcastKim Sherman-Labrum is a small business consultant with the Idaho SBDC, where’s she’s worked since 1998. In her capacity as a consultant, she is a professional small business cheerleader, tech-whisperer, mentor, and dream-booster focusing on the digital marketing space. She primarily works with entrepreneurs on their online marketing needs but also has specialties in start-up and franchise businesses. She’s an accomplished speaker/trainer who has developed and delivered content on many topics both locally and nationally. 00:00 - 00:36 Kim’s Bio00:37 - 02:13 https://www.peppershock.com/2021/05/new-marketing-trends-for-the-new-year/02:14 - 08:11 Marketing Essentials Moment: Why Should I H...
2022-01-1051 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaWhat Drives Brand Reputation with Tracey Mooney | Marketing Expedition PodcastTracey Mooney is the Director of Relationship Development and Brand Ambassador for Paul Davis Restoration. They provide mitigation and restoration services for families and businesses, and so much more. Paul Davis Restoration provides extraordinary care while serving people in their time of need. 00:00 - 00:22 Tracey’s Bio00:23 - 01:07 https://www.peppershock.com/product/stash-20-of-a-stock-offer/01:08 - 07:47 Marketing Essentials Moment: The Importance of Using Photos of People in Your Social Media07:48 - 10:07 https://www.peppershock.com/events/10:08 -10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast10:37 - 12:50 Welcome to th...
2022-01-0648 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaAdvertising through the Eyes of an 8th Grader with Kaden Allen | Marketing Expedition PodcastThis week we have a very special treat. Rhea’s youngest son, Kaden Allen, is on the show to talk about commercials on Tik-Tok, what catches his attention and advertising through the eyes of an 8th grader!00:00 - 00:54 Fun interview with my 8th grader son Kaden00:55 - 01:54 https://www.peppershock.com/product/misfitsmarket/01:55 - 07:48 Marketing Essentials Moment: Branding Your Business on TikTok07:49 - 08:15 Welcome to Peppershock Media’s Marketing Expedition Podcast08:16 - 09:04 Welcome Kaden!09:05 - 13:20 Advertising from the eye of an almost 14-year-old boy13:21 - 15:42 What...
2021-12-3041 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaBuilding a Non-profit from the Ground Up with Daniel Hodges | Marketing Expedition PodcastDaniel Hodges, JD, is an activist dedicated to assisting others with disabilities and chronic illnesses reach their full potential. While in law school, Daniel founded Peaces of Me Foundation; a nonprofit that promotes universal access and inclusion. Daniel’s perspective has been shaped by his experience as a blind man with chronic pain and other conditions. He has spent a lifetime surpassing the low expectations placed before him, and his personal calling is to help others do the same. 00:00 - 00:33 Daniel's Bio00:34 - 14:10 10 Marketing Essentials Moment: Relationship Building vs. Networking14:11 - 15:39 Aspiration offer http...
2021-12-2343 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaSecrets to Growing and Scaling Your Business with Taylor Ryan | Marketing Expedition PodcastTaylor Ryan is a 6x start-up founder originally from Washington, DC, but now living in Europe for the last 6 years. Taylor has 14+ years of marketing experience and is the CEO of KlintMarketing.com and GrowthSecrets.org. Taylor has 100+ keynotes over the last 3 years and was a finalist for the Ecosystem Hero of the Year 2020 Denmark (Nordic Start-up Awards). Taylor wears many hats; a start-up junkie, growth-hacker, CEO, corporate innovator, digital marketing agency owner, angel investor, and mentor.0:00 - 0:25 Taylor’s Bio0:25 - 1:02 Peppershock Offer https://www.peppershock.com/product/sweatcoin-it-pays-to-walk/1:02 - 9:08 Marketing Essentials Mo...
2021-12-1652 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaImprove SEO and Build Your Online Reputation with Josh Greene | Marketing Expedition PodcastJosh Greene is the CEO for The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. He has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third-largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences...
2021-12-0937 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaWords of Wisdom from My WHIM Life creator Wendy Alexandre | Marketing Expedition PodcastWendy Alexandre is a Real Estate Consultant, Business Coach, and creator of the My WHIM Life podcast. Wendy wants to create a significant impact in this world by sharing Wisdom, Humor, Inspiration, and Motivation in such a way that you will use them to affect actual real change in your own life and the lives of others creating a ripple effect of goodness! 0:00 - 0:38 Wendy’s bio0:38 - 1:11 Peppershock offer https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/1:11 - 9:23 Marketing Essentials Moment: Top 5 Reasons you need to invest in Real Estate Video Marketing9:23 - 9...
2021-12-0248 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaDecoding U.S. Export and International Trade Laws with Sarah Massie | Marketing Expedition PodcastSarah Massie is President of S Massie Consulting LLC which provides export consulting, compliance programs, education, and training for companies to navigate the complicated laws and regulations for U.S. exports. Sarah has been engaged in international business for more than 15 years through her experience in government, sales, and education. She has planned, implemented, and organized international trade shows and state Governor led trade missions in over 10 countries throughout Europe, Asia and Oceania. Sarah is currently an Aerospace Liaison for the Idaho Manufacturing Alliance and previously served as the Secretary of the Board for the Idaho Aerospace Alliance and a...
2021-11-2539 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaHow to Grow Your Business on a Shoestring Budget | Marketing Expedition PodcastLooking to grow your brand on a budget and build a better bottom line? This week’s episode is for you. Rhea Allen gives you all her marketing tips, tactics, trends, and technologies that will help you grow your business on a shoestring budget!00:00 - 00:35 Welcome to The Marketing Expedition Podcast 00:35 - 01:41 Peppershock Media https://www.peppershock.com/01:41 - 03:20 Marketing Essentials Moment 03:20 - 04:00 Welcome Rhea Allen! 04:02 - 05:00 Building your Brand on a Budget! 05:01 - 06:45 How to Make the Most of Your Marketing Investments 06:45 - 07:58 The Po...
2021-11-1851 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaFinding R&D Tax Credits for Software and Tech Businesses with Tyler Kem | Marketing Expedition PodcastTyler Kem is the co-founder of Strike R&D Tax Advisory, a firm specializing in Federal and State Research and Development "R&D" Tax Credits for emerging industries such as Software, Blockchain, Emerging Technologies, Hemp, Artificial Intelligence, Virtual/Augmented Reality. FinTech, Engineering/Architecture, Manufacturing, Pharmaceuticals, and Biotech. 0:00 - 1:01 Tyler's bio1:01 - 1:35 Peppershock offer https://www.peppershock.com/product/stash-20-of-a-stock-offer/ 1:35 - 5:39 Marketing Essentials Moment: How to Stop Wasting Money on Your Marketing5:39 - 6:08 Welcome to Peppershock Media’s Marketing Expedition podcast6:08 - 6:20 Welcome Tyler6:20 - 7:55 Tyler’s backgr...
2021-11-0442 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaThe Importance of Passion and Credibility Marketing with Nathan Gwilliam | Marketing Expedition PodcastNathan Gwilliam is a serial entrepreneur who created and sold 3 digital ventures. He is the host of the Monetization Nation blog, podcast, and YouTube channel. He created and ran Adoption.com and is a TEDx speaker. 0:00 - 0:35 Nathan’s bio0:35 - 1:06 Schedule Once https://www.peppershock.com/product/schedule-once-offer/1:06 - 3:33 Marketing Essentials Moment: Automate What You Hate: Marketing Automation Explained3:33 - 4:06 Welcome to Peppershock Media’s Marketing Expedition podcast4:06 - 5:05 Nathan’s Background5:05 - 9:22 Tectonic shifts in business9:22 - 14:32 Testimonials from previous clients14:32 - 18:33 P...
2021-10-2937 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaPlaying In and Outside the Sandlot with Marty York | Marketing Expedition PodcastThis week’s episode highlights Marty York, known for his acting throughout the world, starring in movies and tv shows such as The Sandlot, Boy Meets World, and various other commercials for popular brands. Throughout this podcast, Marty and Rhea go back in time to talk about Marty’s upbringing in the acting world and what it took to get by as a young actor in California. They also talk about some upcoming projects and ventures that Marty is currently involved in.0:00 - 1:19 Marty’s bio1:19 - 1:44 Peppershock offer https://www.peppershock.com/product/doordash-offer-30-off/
2021-10-2129 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaMaster Your Networking in a Day with Christopher Kai and Shelly Yorgesen | Marketing Expedition PodcastMaster Your Networking in a Day! Purchase your ticket here!Christopher Kai is the founder & CEO of The MathemGroup, a Beverly Hills-based consultant firm that trains entrepreneurs andexecutives on how to become global speakers, branding and networking experts,and online consultants. Shelly Yorgesen is the founder and CEO of Executive Networking Events (ENE), a global pioneer in high-level executive connections. Whether through high-ticket exclusive masterminds at a 1,900-acre estate in Ireland or in online communities, she has successfully helped 1,000s of entrepreneurs and executives understand how to create and leverage their networks to grow t...
2021-10-1430 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaWhy Podcasts are Crucial to Any Marketing Campaign with Brandy Whalen | Marketing Expedition PodcastBrandy Whalen is an ambitious leader excited by new challenges and opportunities. She ran a sales team of 5 right after graduating from the University of Iowa (she was the first in her family to attend college). Her entrepreneurial spirit has led her to found several companies, including her own PR agency, Whalen Media. She is also the mother of three boys and prides herself on raising emotionally intelligent young people. Brandy is a firm believer in having a strong personal narrative. That’s what inspired her to create Kitcaster, a unique agency with a singular focus – podcasts. Podcasts have beco...
2021-10-0742 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaHow to Make Press Release Marketing Work with Mickie Kennedy | Marketing Expedition PodcastMickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area. 0:00 - 0:24 Mickie’s Bio0:24 - 1:46 Schedule Once Offer https://www.peppershock.com/product/schedule-once-offer/1:46 - 3:37 Marketing Essentials3:37 - 4:00 Welcome to Peppershock Media’s Marketing Expedition podcast4:00 - 4:15 Welcome Mickie4:15 - 14:05 Mickie’s background14:05 - 16:52 How to use eReleases 16:52 - 21:10 Helpful tools to measure performance21:10 - 23:40 Tips for generating press releases23:40 - 28:27 Thought...
2021-09-3036 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaHow to Bring Humans and Search Bots Together with Jeff Coyle | Marketing Expedition PodcastJeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation. 0:00...
2021-09-2342 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaHow Sponsorship Helps Businesses Grow Their Brands with Ken Ungar | Marketing Expedition PodcastKen Ungar is the President & Founder of CHARGE, focused on unlocking the power of sponsorships to enhance the brands and grow the businesses of the C-suite, sales workforce, and nonprofit space alike. Ken’s clients and collaborators have included Honda, Acura, the Los Angeles Dodgers, Coca-Cola, Disney, General Motors, Jim Beam, Microsoft, Reebok, and fifty-plus professional athletes in the NFL, NASCAR, and Indy Car. He’s been a lawyer, government official, and marketer, as well as serving as a league representative, event promoter, and business leader at the highest levels of professional sports. Ken’s experience in sports business, person...
2021-09-0228 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaImplementing the GRIT Marketing Method with Christina Del Villar | Marketing Expedition PodcastChristina Del Villar is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale, leveraging technology with 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for exponential growth, new product launches, acquisitions, and IPOs, particularly for high-growth companies where she leverages her experience and industry perspective to take them to the next level. Christina’s GRIT Marketing Method focuses on helping marketing professionals to build smarter programs, be more efficient, and exponentially grow revenue to improve overall company performance. Her book, Sway: Im...
2021-08-2637 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaNavigating the Cryptocurrency Ecosystem with Clay Space | Marketing Expedition PodcastClay Space was born and raised in Albuquerque, NM, spent a short stint in LA, and moved to Idaho last May in search of an area that was more chaos resistant. Clay has extensive experience in the media/entertainment industry and has been an avid participant in the Bitcoin ecosystem for 8 years. Today, Clay is an investor and Bitcoin educator. His hobbies are writing, tennis, chess, jiujitsu, and guitar. 00:00 - 00:30 About Clay Space 00:30 - 01:00 https://www.peppershock.com/offers/01:00 - 05:01 Marketing Essentials Moment 05:01 - 05:17 Welcome to The Marketing Expedition Podcast
2021-08-1959 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaHow Video Messages Build Trust And Boost Sales with David Jay | Marketing Expedition PodcastDavid is the founder and CEO of Warm Welcome and was recently named a Top 100 Tech Innovator and Influencer. David is a startup junkie, he has started service-based companies and several software companies. He believes that business can be a tool to help us build better relationships and connect us to a purpose far beyond ourselves. Warm Welcome exists because we believe that business, at its best, is personal and purposeful. www.warmwelcome.com/0:00 - 0:40 David’s Bio0:40 - 1:54 Schedule Once https://www.peppershock.com/product/schedule-once-offer1:54 - 6:15 Marketing Essentials 6:15 - 6:34 We...
2021-08-0532 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaBranding Success in the Nightlife Industry with Steve Adelman | Marketing Expedition PodcastWidely recognized as the co-founder of the Avalon Nightlife brand, and with a career spanning over thirty years, Steve Adelman has earned a reputation for combining creativity and bottom-line economics into acclaimed projects worldwide. Since 1990, over eighteen million self-expression and entertainment seekers have walked through the doors of Adelman’s venues. Adelman received a BA from Kalamazoo College and a MA in Economics from Boston College. His first book, Nocturnal Admissions, is a humorous, behind-the-scenes look at the Nightlife industry in five major cities and will be released later this year by Santa Monica Press. www.steveadelman.com...
2021-07-2932 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaDiving into the Entrepreneurial Mindset with Mike Infanger | Marketing Expedition PodcastMike Infanger is the owner of Infanger Insurance Inc., established in August of 2010. After a year of working for an independent insurance agency, Mike’s mom called him out of the blue and said she had a dream he starts his own agency. Initially, he told her he wasn't interested in switching because he was making good money. But, that started the idea in his head. Then, after reviewing his book of business, and knowing that if he stayed, he'd continue to send half of his paycheck to the 'house', he decided he’d proceed with opening his own agen...
2021-07-2237 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaDeveloping your Personal Power with Tyler Watson | Marketing Expedition PodcastTyler Watson is a life and business breakthrough specialist and creator of the Abundance Alignment Technique, a revolutionary new high achievement strategy that goes beyond mindset and skillset to align every energy system in the body and dramatically shortcut the time and effort it takes to get real results. Tyler went from a place of depression, addiction, financial struggles, and not believing in himself to developing a process that helped change not only his life but also the lives of thousands of others in record time. Tyler has worked with businesses and teams, million-dollar coaches and public figures, and...
2021-07-1552 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaThe Power and Payoffs of Creativity in the Workplace with Susan Meier | Marketing Expedition PodcastSusan Hamilton Meier is a brand strategist and visual artist and the founder of Susan Meier Studio. In her consulting practice, she helps marketing and sales teams across the healthcare ecosystem grow their brands and envision innovative ways to electrify their work. Drawing on her work as an artist, she brings a fresh, creative perspective to strategy. At The Boston Consulting Group, where Susan began her career, she became fascinated by the deep emotional connections that brands can build with consumers. She went on to work for boutique branding agencies, focusing on customer research, product innovation, and packaging design...
2021-07-0849 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaProtecting Your Financial Legacy with Kenner French | Marketing Expedition PodcastKenner French is the host of Tax Club’s “Tax Tips with Kenner”, the CIO of VastHoldingsGroup.com, and founder of VastSolutionsGroup.com. Kenner’s work has been mentioned on NBC, Fox News, ABC, and Forbes.com. He has authored two books, with a new one due out later this year, and is a frequent keynote speaker. To order a pre-sale copy of his upcoming book, The Family Wealth Manifesto, go to www.RKennerFrench.com or Amazon.com. Use code: 69626.0:00 - 2:04 Kenner’s Introduction2:04 - 3:00 Stitch Fix https://www.peppershock.com/product/stitch-fix-25-offer/3:00...
2021-07-0138 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaSupport Your Creativity and Stay Profitable with Gabrielle Chipeaur | Marketing Expedition PodcastGabrielle Chipeur is a creative professional who’s spent the last 16 years at the crossroads of design, technology, and online education. She’s worked with Fortune 50 companies, international best-selling authors, and world-renowned motivational speakers. She started her freelance business in 2010 after deciding to stay at home with her children and struggled in her business for 6 years because she was focusing on the wrong things. This led her to transform her business and document all the lessons in her book, Secret Weapon. She’s on a mission to stamp out the "Starving Artist" stereotype and on her podcast, The Well-Paid Creati...
2021-06-1730 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaHow the Speed of Change Can Impact Your Company with Tobin Lehman | Marketing Expedition PodcastTobin Lehman is the founder of New North, an award-winning digital marketing agency dedicated to helping B2B technology firms grow. With over two decades of working with brands like Southern States, Pfizer, Thermo Fisher Scientific, Kimberly Clark, and a host of others, Tobin’s earned an industry reputation for taking the mystery out of marketing with clear strategies that earn real results. He currently resides in Frederick, Maryland, with his spouse and five children. Learn more at www.ridethetornado.com0:00 - 0:38 Tobin Lehman’s Bio0:38 - 1:56 ScheduleOnce Deal: www.oncehub.com/pricing?referralcode=RAL212
2021-06-1047 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaUnderstanding Audio Out-of-Home™ Advertising with Paul Brenner | Marketing Expedition PodcastWith more than 25 years of experience in media & entertainment and technology leadership, Paul Brenner served in several c-suite roles including division President with Emmis Operating Company [NASDAQ:EMMS]. As President of NextRadio/TagStation, his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio. In 2019, Brenner joined Vibenomics as Chief Strategy Officer to help develop the go-to-market strategy for the company’s first-to-market Audio Out-of-Home™ advertising solution. Following a successful launch, Brenner was promoted to President of Audio OOH to oversee all effo...
2021-06-0340 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaHow to Promote a Book with Carrie Severson | Marketing Expedition PodcastCarrie Severson is the CEO of The Unapologetic Voice House, an independent publishing agency. She has been in the storytelling space for more than 20 years. After being published by an independent publisher, she spent five years pitching literary agents in the hopes of being published traditionally. She desperately wanted that traditional publishing deal. After 100 rejections from literary agents, she launched the company that could help women just like her - unapologetic in their story and looking for support. Now, she has the opportunity to walk the journey of developmental editing, publishing and mentoring aspiring female authors throughout the world...
2021-05-2746 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaHow to Run Your Agency on Auto-Pilot with Marko Filipovic | Marketing Expedition PodcastMarko Filipovic is a young entrepreneur and the CEO of GoldenGateGrowth. He started his first agency in June of 2020 and has since scaled it to 7 figures. Marko specializes in helping people build automated systems so that they can run their agency on autopilot while bringing in infinite leads and having that 4 hour work week everyone dreams about. He also helps people use social media as a business platform using his unique strategies that have brought him the income he enjoys today! thisismarkofilipovic.com00:00 - 01:09 Introducing Marko Filipovic01:09 - 02:32 https://www.peppershock.com/product/stash-20-of-a-stock-offer/ $20...
2021-05-2046 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaApplying Disruptive Strategies in Your Industry with Branden Lark | Marketing Expedition PodcastBranden Lark is an entrepreneur who’s well versed in the business development and social branding space. After co-founding ExtraOrdinary Concierge, a corporate and personal lifestyle management company used by entertainers and sports teams, Lark started handling personal branding freelance for business and television personalities. BrandingbyBranden.com00:00 - 00:30 Introducing Branden Lark00:30 - 03:24 Marketing Essentials Moment of the Week03:24 - 04:40 peppershock.com/offers for $10 off your first order of Misfit Market04:40 - 04:57 Welcome to the Marketing Expedition Podcast04:57 - 12:49 Branden’s background12:49 - 19:17 How Branden helps others in thei...
2021-05-1351 min
Marketing Expedition Podcast with Rhea Allen, Peppershock Media16 Ways to Connect and Network with Andréa Jones | Marketing Expedition PodcastAs the creator of OnlineDrea.com, Andréa Jones and her team help small businesses create a BIG impact beyond their brand through authentic social media marketing strategies that focus on building a community of real and engaged followers. Andréa is also the creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies. For those businesses seeking a curated, done-for-you approach to growing an engaged online audience, Andréa and her team of seven serve nearly two-dozen notable brands across the globe. onlinedrea.com...
2021-05-0635 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaGetting Attention Online and Social Media Wisdom with Jay Jay | Marketing Expedition PodcastJay is an international speaker and has been sharing his message for the last 15 years in over 30 countries. In 2009 he leveraged the social media platform YouTube to organically grow his channel to 57,000,000M Views online. Other than coaching clients to get to the next level, Jay also has a PR and social media agency helping clients get INFLUENCE & ATTENTION to get themselves seen and heard! aosagency.co/call00:00 - 00:53 Introducing Jay Jay00:53 - 02:08 Marketing Essentials Moment02:08 - 02:52 https://www.peppershock.com/product/stash-20-of-a-stock-offer/ for $20 of a stock offer from the Stash App
2021-04-2936 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaPivoting Your Business in a Pandemic with Gequinn Mattox | Marketing Expedition PodcastSince 1986, Gequinn Mattox has worked for the University of Colorado and as a Program Coordinator on the Anschutz Medical Campus in Aurora, CO in the Center for American Indian & Native American Health. Since 2003, Gequinn has been an event planner & coordinator for a variety of events. She may be late to launch a business in the event planning industry, but Gequinn is not new to the industry and has been tagged to be the favored up-and-coming event planner of Colorado. Gequinn is a true “Event Slayer” in her own right. www.ybdevents.com00:00 - 00:24 Overview of Gequinn Mattox, her...
2021-04-2243 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaBreaking Down OTT Advertising with Matt Wilson | Marketing Expedition PodcastMatt Wilson has spent 15-years in the radio industry, working in the promotions & marketing, programming, and on-air side of the business. He’s worked 7 years as marketing director for a group of 9 Nissan stores and is currently the account director at SilverBack Advertising. Matt also is the host of the Mostly Automotive Marketing Podcast, a bi-weekly-ish podcast all about Automotive Marketing. Mostly. http://www.silverbackadvertising.com00:00 - 01:06 Overview of Matt Wilson, Over-the-top and Silverback Advertising01:06 - 01:23 Welcome to the Marketing Expedition Podcast01:23 - 04:21 All about Matt04:21 - 13:43 Matt explains what OTT is a...
2021-04-1547 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaMarketing in the Wellness World with Victor Briere | Marketing Expedition PodcastVictor Briere, Ayurvedic Doctor, is the co-founder of Pacific Coast Ayurveda and the International Institute of Tantric and Vedic Sciences. Victor is a gifted pulse reader specializing in Ayurvedic diagnostic techniques and health counseling. With his in-depth, individualized approach to health, Victor offers clients and students a detailed and encompassing perspective on the underlying causes of imbalance. Victor’s approach to wellness emphasizes the role and importance of lifestyle and dietary balance. He offers the support often needed to successfully address the root cause of illness and restore the body to balance. www.iitvsschool.org00:00 - 00:31 Overview of...
2021-04-0136 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaHard Work and Building Relationships with Stephanie Worrell | Marketing Expedition PodcastStephanie Worrell is the co-owner of From High Tide; a multi-channel consultancy firm dedicated to helping 1M women start their own businesses. An accomplished entrepreneur, business coach, and marketing professional, Stephanie is passionate about sharing her knowledge with aspiring entrepreneurs. She has personally guided and actively coached 200+ individuals through the journey of starting a new business, from overcoming fears to creating a business plan. Over the past decade, Stephanie has started and owned four companies and sold two. She is also a popular teacher at Boston University’s College of Communications, where she is committed to inspiring young people to...
2021-03-2547 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaHow to Achieve Great Customer Service with Dr. Kelly Henry | Marketing Expedition PodcastFor 20 years award-winning chiropractor Dr. Kelly Henry helped his patients live healthier lives. With the foundation of providing exceptional customer service, Dr. Henry grew his clinics into one of the top producing chiropractic offices in the nation with multiple locations and doctors. Since 2018 Dr. Henry has used his system to coach business leaders on improving customer service to create incredible growth and profits. www.drkellyhenry.com00:00 - 00:23 Overview of Dr. Kelly Henry, Customer Service, and Today’s Podcast Topic00:23 - 02:35 Marketing Moment: Fun, Fame or Fortune02:35 - 03:54 https://www.peppershock.com/offers/ for $10 of...
2021-03-1835 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaCreating Fun in Life After Loss Without Guilt with Holly Rose Holland | Marketing Expedition PodcastHolly Rose Holland has fifteen years of experience as a spouse, twenty-four years as a parent, and eleven years as a survivor, supporting others who are experiencing grief. In moving through the grief process, she noticed many people were stuck around death, relationships, employment, and often changes in themselves. Holly has always wanted to write a book and enjoys sharing what she has learned about creating a life after loss. www.hollyroseholland.com00:00 - 00:54 Overview of Holly Rose Holland, her book and grief00:54 - 02:54 clubhouse.marketingexpedition.cub to join the Marketing Expedition Community on Clubhouse
2021-03-1146 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaThe Importance of Buying Local with Jennifer and Wyatt of Buy Idaho | Marketing Expedition PodcastAs Executive Director of Buy Idaho, Inc., Jennifer Mauk has been championing Idaho’s small business community since 2016. Her goal is to have all Idahoans “think local first” by supporting Idaho’s, robust and diverse, product and service industry. Through special events, marketing, and group branding, Buy Idaho has connected service providers and producers to the consumer for over 34 years. Her goal is to continue finding new ways to support the growth, viability, and sustainability of local communities while maintaining the unsurpassed quality of life Idaho has to offer. www.buyidaho.org00:00 - 01:54 Overview of Buy Idaho, Shopping...
2021-03-0453 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaStrengthening Your Emotional Intelligence with Brian Fretwell | Marketing Expedition PodcastBrian Fretwell is the founder of Finding the FIRES, the world’s first Emotional Intelligence “Gym”, where people come together to practice their people skills with members from around the world. Brian has spent the last twenty years teaching, coaching, and speaking on Leadership, Culture Change, and Personal Development. He’s run Emotional Intelligence workshops in mining camps in the Outback of Australia and the Arctic Circle in Northern Canada, he’s taught leadership on Oil Drilling Pads and the Gettysburg Battlefield, and he’s delivered keynotes from Istanbul, Turkey to inside his home office, exactly 35 steps from the kitchen. He...
2021-02-2553 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaUsing TikTok to Grow Your Business with Kyle KaplanisKyle Kaplanis is the Head of Talent for PRJT Z Talent. They manage and represent some of the largest creators on TikTok. Kyle is also the owner, and marketing expert for BizTok, an agency focused on helping entrepreneurs, business owners, and brands to grow their business using TikTok. www.biztok.co0:00 - 00:56 Overview of Kyle Kaplanis, Project Z and Today’s Podcast Topics00:56 - 02:09 peppershock.com/offers for $5 credit or more after first purchase with iBotta App02:09 - 02:56 Marketing Essentials Moment Tip02:56 - 03:30 Welcome to the Marketing Expedition Podcast03:30 - 0...
2021-02-1843 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaGetting Your SWAG on with Swire Ho | Marketing Expedition PodcastBorn and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. https://www.garudapromo.com/ ht...
2021-02-1133 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaHealthcare Doesn't Have to be Hard with Dr. Julie Gunther | Marketing Expedition PodcastDr. Julie Gunther is a dual-Board Certified Family Physician who loves being a doctor. She founded sparkMD in 2013 to take back her relationship with her patients and to empower herself to be the doctor she set out to be. www.sparkmd.com0:00 - 2:08 Overview of Dr. Julie Gunther, SparkMD and Today’s Podcast Topic 2:08 - 3:00 peppershock.com/offers for $5 off First Gift Card Purchase from the Raise App 3:00 - 4:19 Marketing Essentials Moment: Double Down on Digital 4:19 - 4:35 Welcome to the Marketing Expedition Podcast 4:35 - 7:52 Welcome Dr. Julie Gunther 7:52 - 15:46 History behind SparkMD...
2021-02-0450 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaThe Future of Podcasting with Darrell Calton | Marketing Expedition PodcastDarrell Calton, a 38-year radio veteran has been at the helm of Iliad Media Group, formerly known as Impact Radio Group since August of 2008. Calton, an experienced CEO of the broadcast industry manages 13 radio stations in Twin Falls and Boise, Idaho, an interactive digital division, and a media management company that provides various services to other broadcast groups. Iliad Media Group is headquartered in Boise, Idaho. iliadmediagroup.com00:00 - 00:58 Overview of Darrell Calton, the Iliad Group, and Today’s Podcast Topic 00:58 - 1:39 peppershock.com/offers for $20 of free stock from the Stash App 1:39 - 2:02 Welcome to...
2021-01-2832 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaPodcasting for Businesses | Marketing Expedition PodcastIf you are thinking about starting your very own podcast or just want to learn more about podcasting, then this is the episode for you! Rhea Allen, President, and CEO of Peppershock Media and founder of The Marketing Expedition teaches you about the tools, tricks, equipment needed, and things to keep in mind to get started and get going on your very own podcast journey!00:00 - 00:13 Welcome to The Marketing Expedition Podcast00:13 - 00:19 Now here is your host Rhea Allen00:19 - 05:00 What is Podcasting and how can I start mine?05:00 - 10:58...
2021-01-2129 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaFacebook for Businesses | Marketing Expedition PodcastA lot is changing! If you haven’t already noticed, Facebook for Business and Facebook Groups are undergoing some really exciting transformations and changes, and you need to be ready to take advantage of all the great tools, features, and benefits. Join us as Rhea Allen (President and CEO of Peppershock Media, and the Founder of The Marketing Expedition) takes you on a guided tour of these changes, new offerings, and opportunities.00:00 - 01:11 Free access for themarketingexpedition.com for one month with promo code - MONTH1 01:11 - 02:09 peppershock.com/offers for $30 off DoorDash orders...
2021-01-1545 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaNew Marketing Trends For The New Year | Marketing Expedition PodcastWith everything changing so fast, it's hard to keep up with all the newest marketing trends, apps, and tools out there. Rhea Allen, President and CEO of Peppershock Media, and Peppershock’s Marketing Coordinator Jordan OKeefe will break it down, mix it up, and take you from “can't even” to “yes we can build our brand and our bottom line!”.www.peppershock.com 00:00 - 01:25 Welcome this weeks guest Jordan Okeefe 01:25 - 02:59 get.Stash.com/rhea_xc3fzb2 02:59 - 03:10 Welcome to The Marketing Expedition Podcast 03:10 - 03:16 Please welcome your host Rhea Allen03:16 - 05:00 About Jordan 0...
2021-01-0759 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaWhy You Need Video In Your Marketing Plan with Drew and Brian | Marketing Expedition PodcastVideos are more popular than ever, and in a time where almost everyone has the ability to take one and upload it online, this trend is only going to continue to skyrocket! Literally, every business or organization will need some video production done at some point, either to educate, inform, entertain, or advertise to their target audience. In this week’s episode, Drew Allen and Brian Staudinger, the video team at Peppershock Media, go over everything you need to create a professional-looking video that will be sure to grab the attention of your audience. https://www.peppershock.com/...
2020-12-3147 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaInternal Marketing During a Pandemic with Chris Wallace | Marketing Expedition PodcastChris Wallace is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results.https://innerviewgroup.com/ 00:00 - 01:49 Welcome to The Marketing Expedition podcast! 01:49 - 02:57 Welcome this weeks guest Chris Wallace 02:57 - 04:54 Chris early life 04:54 - 08:08 Culture and Branding 08:08 - 09:48 The best advice 09:48 - 14:23 Measure what y...
2020-12-2438 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaScaling Your Company with Peggy Niles | Marketing Expedition PodcastPeggy Niles is a Profit Strategist and Business Mentor who helps 6 to 7-figure business owners transform their companies from the daily grind to one that keeps running smoothly while the owner focuses on the things that matter most to them. With 30+ years of experience, she specializes in scaling strategies, leadership, and process creation/management. She believes small business is the best way to make a difference in the world - that’s why she helps her clients grow and scale their companies, without the overwhelm or laboring endless hours, so they can fulfill their dreams and gain the freedom, and li...
2020-12-1734 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaDiscussing Podcast Marketing with Christopher Hines | Marketing Expedition PodcastChristopher Hines is the host of Podcasting is Branding and the top podcast expert for businesses and personal brands. Since 2015 he’s been hosting, producing, and managing podcasts. Now Chris owns the Elite Podcast Marketing Agency, where podcasters go to learn more and monetize their content. As a podcast producer and manager, Chris has generated over $20k through sponsorships and over 50,000 downloads on multiple podcasts. Also known as Coach Chris, he speaks around the world to business owners and companies about hosting their own podcasts. He’s been at Podfest, Podcast Movement, and several other events.www.elitepodcastmarketing.agency ...
2020-12-1036 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaWays That Business Can Support Nonprofits with Tobie Spears | Marketing Expedition PodcastTobie Spears is the Executive Director of Guatemalan Humanitarian Tours, a non-profit organization that leads 11-day tours exploring the country, giving back, and having a blast while learning about life and how others live. Tobie graduated from the University of Utah with degrees in Sociology and Political Science and a Certificate in Criminology. She is lucky enough to have one awesome husband, two amazing daughters, and three crazy cats. Tobie fell in love with traveling when she was 17 and backpacked through Europe and drove from Utah to Canada with her two best friends. After college, she started traveling with...
2020-12-0332 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaThe World of Food, Beverage, and Wellness Brands with Diana Fryc | Marketing Expedition PodcastDiana Fryc is a marketing industry executive with 20 years advising brands from Fortune 500 to start-ups on how to address their toughest growth challenges. As a partner and CMO of a creative branding firm, Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. She founded...
2020-11-1948 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaBranding and Packaging Design with Kevin Smith | Marketing Expedition PodcastAs founder and managing partner at SmashBrand, Kevin Smith helps brands stand out and capture more market share. After launching, growing, and successfully exiting several of his own globally distributed CPG brands, with combined revenues over $40mm, Kevin discovered his true passion for brand strategy and creative direction. Through SmashBrand, he has worked with clients such as Kraft Heinz, Duracell, 7-Eleven, and PayPal to provide innovative ideas to challenges in packaging design, brand strategy, branding, and consumer testing. Having had to compete in retail with his own money at an early age made a powerful difference in Kevin’s un...
2020-11-1235 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaThe Power of Your Story with Margy Feldhuhn | Marketing Expedition PodcastMargy Feldhuhn is the co-owner of Interview Connections, the first and leading podcast booking agency. Margy and her business partner Jessica lead an in-house staff of 13 employees in their Rhode Island office and have successfully scaled the agency to 7 figures. Margy joined the company in 2016 as a contractor, becoming the first employee in 2017 and an equal co-owner by 2018. She has helped to quickly scale the business by designing and implementing systems to increase revenue, streamline operations, and achieve the highest quality client experience. Margy has taken on a creative role in the agency as well, co-hosting and producing podcasts...
2020-11-0537 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaHow to Retire in 7 Years with Natalie Lemas | Marketing Expedition PodcastNatalie Lemas is the host of The Journey, the only daily LIVE mindset coaching membership on the Internet! She teaches ambitious people how to become masters at manifestation. Through her techniques, she has reached a net worth of almost $10 million in 7 years. She believes everyone deserves to live their life by design and she’s committed to showing people how to make that happen!www.natalielemas.com 00:00 - 01:00 Introducing Natalie Lemas 01:00 - 01:50 CEO Swap for Natalie and Rhea 01:50 - 08:00 Natalie’s Path to Where She is Now 08:00 - 10:00 Manifestation 10:00 - 13:20 T...
2020-10-2945 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaBuilding a Company Through Personal Branding with Trillitye Paullin | Marketing Expedition PodcastTrillitye Paullin is the Founder and CEO of Free to Feed, a place for parents to find answers to their questions about infant food sensitivities, empowering them to continue their breastfeeding journey. Trillitye is the mother of two beautiful daughters who had severe infant food sensitivities. After processing the fact that she could hurt her children through breastfeeding, she started researching how to produce breast milk they could properly digest. It was when Trillitye discovered that many parents experience the same troubling situation that Free to Feed was born. In this episode, Trillitye shares with us her impactful story and...
2020-10-0136 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaEthical UnSelling with Tiji Thomas | Marketing Expedition PodcastTiji Thomas is a Client Conversion Coach and a 7-Figure Sales Expert. Tiji helps coaches and consultants get maximum results with their organic and paid marketing efforts, by showing how to get more clients from consultations and strategy calls. He has personally produced over a half-billion dollars in sales using his “UnSelling System”. He loves serving people who love to serve others, and enjoys teaching how to get more clients using his integrity-based sales approach! Tiji has been happily married for 23 years and has two amazing children. 00:00 – 01:09 Introduction 01:09 – 01:50 Welcome Tiji Thomas 01:50 – 03:06 Unselling 03:06 – 04:30 Coaching and Sales
2020-09-0331 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaMarketing and Branding in Higher Education with Nikki Koontz | Marketing Expedition PodcastNikki Koontz is the Executive Director of Marketing Communication for Southern Utah University. She is responsible for building, maintaining, and protecting SUU's reputation and brand strategy. She has experience in public relations, crisis management, recruitment, advertising, video production, social media, and content development. Nikki was the Media and PR Manager for the Utah Shakespeare Festival for more than four years. She's been an adjunct professor for the SUU Arts Administration program since 2014 and teaches courses on marketing, digital strategy, and event planning. She was a Hilberry Theatre Fellowship recipient and earned her MFA in Theatre Management at Wayne State...
2020-08-2030 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaAll Things Marketing with John Wall of Marketing Over Coffee | Marketing Expedition PodcastWe are excited to have John Wall as this week's guest. John is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn. He's also a partner at Trust Insights (https://www.trustinsights.ai), a marketing data science firm founded by Christopher S. Penn and Katie Robbert. He has held positions specializing in Customer Relationship Management, Marketing Automation, and sales support systems at both venture-funded and privately held businesses, working with clients such as Amazon, Salesforce.com, Microsoft, and Oracle. 00:00 - 00:21 Welcome to The Marketing Expedition P...
2020-07-1631 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaWelcome to the Marketing Expedition PodcastRhea Allen, President and CEO of Peppershock Media as well as the founder of the Marketing Expedition Community, is bringing her marketing and advertising expertise to the microphone! The Marketing Expedition Podcast is a show where we'll discuss trending marketing topics, reveal industry secrets with special guest interviews, and most importantly, teach you how to build your brand and bottom line. Start your marketing journey today! Please like and follow the podcast. Hosted on Acast. See acast.com/privacy for more information.
2020-07-0200 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaBe You and Build Your Brand with Paula Orezi | Marketing Expedition PodcastPaula Orezi is the Author of "From Me to You", a book of motivational poetry. Her message is aimed at business-minded professionals or anyone wishing to start their own business and needing help to overcome mindset beliefs, being organized, or conducting sales through relationship-building. Paula's WHY is to help people overcome destructive patterns regarding their thinking and daily investment habits. Paula has been featured in Podcasts that encourage others to live with purpose and dream BIG! The creation of the Paula O! Store (paulaostore.com) was founded on the concept of Be You! She has impacted many with her...
2020-07-0231 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaLearning to Walk Again with Gina Gardiner | Marketing Expedition PodcastWe are privileged to have International Bestselling Author and Motivational Speaker Gina Gardiner as this week’s guest. Gina is an empowerment and relationship coach and a transformational leadership trainer with over 30 years of expertise helping people experience happiness, success, and fulfillment. She’s the founder of Thrive Together Tribe Membership and the Personal and Spiritual Development Program. Gina has worked with countless individuals, couples, teams, and organizations helping them to step into their potential, to learn the lessons from the past, and to recognize that there is a choice to step into their power and live a fearless life...
2020-06-1833 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaTop 20 Tips For Virtual Meetings From Home | Marketing Expedition PodcastWith so many of us working from home, we’ve decided to put together a list of tips and tricks to make your next virtual meeting your best one yet! 01:40Aim high! 02:20Children are to be seen…(or not?) 02:57Is this thing on? 03:08Luke, I am NOT your father... 03:33You’ve got to have more power! 04:00Feeling a little wired? 04:20Hot topic: hot-spot! 05:07Upstream and downstream. 05:35Who let the dogs out? 06:36Stay LIT, like literally. 07:04Staying put, while staying home. 07:4...
2020-04-0118 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaPod-Swap with Matt Deitz | Marketing Expedition PodcastWe did a “pod-swap” with Matt Dietz, his podcasts are called “Simply Explaining Insurance,” and “None of My Business” and we interviewed each other and recorded it all in one session together. Take a listen and learn! We discuss everything from entrepreneurship, to marketing, and how podcasts are a great way to market your business and seek new business by interviewing people to sharing stories and swapping insights, information, and ways to build your brand and bottom line! Take a listen! Podcast notes: Intro - 00:00 Host Rhea Allen - 00:18 Welcome, Matt Dietz - 00:40 About Matt Dietz...
2019-12-111h 12
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaQ & A with Genny Heikka | Marketing Expedition PodcastQ & A with Genny Heikka | Marketing Expedition Podcast by Rhea Allen, CEO, Peppershock Media Hosted on Acast. See acast.com/privacy for more information.
2019-09-0944 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaPeppershock Media President/CEO Rhea Allen Shares Her Story | Marketing Expedition PodcastWelcome back our President and CEO Rhea Allen as she takes a deep dive into Her Story and how she came to be an innovative and valuable leader not only at Peppershock but in the community! Welcome Rhea Allen - 00:17 Early years - 00:57 Channel 6 News Intern - 01:50 TV production for Channel 12 - 02:29 Meeting Drew - 04:06 Moving to Seattle - 04:44 Starting Peppershock - 05:42 Full time at Peppershock - 08:12 First son Emerson! - 09:25 Peppershock team - 10:01 Downtown Nampa Office - 10:47 What Peppe...
2019-06-2529 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaDave & David from Small Business Development Center & Idaho BizCast | Marketing Expedition PodcastListen as Rhea Allen is joined by Dave and David from Small Business Development Center (SBDC). In this podcast, you will learn more about transforming your companies culture as well as Dave and Davids's expertise. Take a listen! Welcome Rhea- 00:19 Welcome in David and Dave- 00:26 David and Dave introduce SBDC - 01:12 How do you grow your brand through Marketing - 03:17 Business model canvas - 05:00 Lean essentials sprint class - 11:28 Business succession rates - 13:59 SBA Emerging leaders program - 15:14 Who does the SBDC help? - 17:54
2019-06-2533 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaMelissa DeLuca - Executive & Business Coach | Marketing Expedition PodcastListen as Rhea Allen is joined by Melissa DeLuca, founder of DeLuca and Willow. In this podcast, you will learn how Melissa DeLuca uses her knowledge and passion to help others. Take a listen! Podcast notes: About Melissa DeLuca - 00:35 Integrative sales - 3:36 People and process - 5:13 Google Culture - 6:08 Why Idaho? - 8:57 HR executive - 10:00 Coaching - 10:58 Peppershock pow wow, P2 values - 12:30 Transition coaching - 14:12 Stalled or stuck - 15:54 Job found you, career itchy feet - 16:06 Transition...
2019-04-2530 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaMarketing Needs Assessment with Rhea Allen | Marketing Expedition Podcast — Episode 11Listen as Rhea Allen CEO of Peppershock Media talks about a Marketing Needs Assessment. In this podcast, you will learn what a Marketing Needs Assessment is and why you need one. Take a listen! Podcast notes: •What is a Marketing Needs Assessment? – 1:29 •All entities including Non-Profits need an assessment - 2:23 •Needs assessment process - 3:27 •Examples of what a Marketing Needs Assessment can uncover – 5:10 •SWOT analysis -6:24 •Surveys, Interviews, and Focus Groups- 6:36 •Data Interpretation – 7:20 •Summarized analysis of our findings- 7:45 •The importance of a third party analysis – 8:20 ...
2018-10-2523 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaMarketing Audits & You with Rhea and Drew Allen | Marketing Expedition Podcast — Episode 10Listen as Rhea Allen is joined by Drew Allen, Principal | Creative Director of Peppershock Media. In this podcast, you will learn how Rhea and Drew use Marketing Audits to create winning strategies for their clients. Find out how Peppershock Media uses an arsenal of tools to help clients discover what’s working and what’s not in their current marketing strategy. Client, Bill Klevenberg, CEO of Mobility Helpdesk speaks to the value he received from his Marketing Audit. Take a listen! Podcast notes: •What we cover in a Marketing Audit – 1:51 •Looking at your Marketing Strategy – 2:14 •Why lookin...
2018-09-0725 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaWhat is Healthy Conflict Anyway? with Chris Taylor | Marketing Expedition Podcast — Episode 09Listen as Rhea Allen is joined by Chris Taylor, CEO of Fisher's Technology. In this podcast, you will learn how he helped Fisher's Technology quadruple in size and gain many awards including "Idaho's Best Places to Work." Find out who Chris Taylor is and how he helped lead Fisher's to success. How do happy employees create happy customers? Take a listen! Podcast notes: Who is Chris Taylor? - 1:02 How Chris turned Fisher's around - 3:14 Things that have contributed to the growth and success of Fisher's - 5:11 The expansion of Fisher's - 6:25 H...
2018-04-2423 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaThriving in a Sea of Service with Dan Harrington | Marketing Expedition Podcast — Episode 08Listen as Rhea Allen is joined by Dan Harrington, CEO of NLP Secure & MaxGiving. Find out how Dan incorporates fun in the workplace that makes a difference in his team, and leaves a positive impact on the non-profit organizations his company gets to work with through MaxGiving. Podcast notes: What is NLP Secure & MaxGiving - 0:31 What sets NLP Secure apart from other companies - 2:10 How MaxGiving helps people and our community - 3:06 The team behind NLP Secure and MaxGiving - 4:34 Activities and team building that build your company culture - 6:06...
2018-04-0317 min
Marketing Expedition Podcast with Rhea Allen, Peppershock Media"Yes, and..." with Guest Megan Bryant of Zip Zap Zop | Marketing Expedition Podcast — Episode 07Listen as Rhea Allen is joined by Megan Bryant, humor enthusiast and Co-Owner of Zip Zap Zop. Megan Bryant is a comedian, improv instructor, and award-winning author of her autobiography, "Not My Plan." In this Podcast, you will learn how having fun with your team creates a unique culture that everyone will love! Podcast notes: What is Zip Zap Zop? - 1:00 Improv in the corporate world - 2:08 Team building through improv - 3:27 Before Zip Zap Zop - 4:36 How improv impacts company culture - 7:45 The premise of "Yes, And..."...
2018-03-2827 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaStrengths And Superpowers With Guest Sheli G | Marketing Expedition Podcast — Episode 06Listen as Rhea Allen is joined by Sheli G, CEO of Women Ignite International. Women Ignite is a movement Sheli and her team have created, complete with an annual conference, networking events, and more. Sheli has been inspiring and educating businesses, teams, and individuals for the past 20 years. In this podcast, you will learn why culture and team building can lead to a successful brand. Podcast notes: Strength finders - 1:08 Sheli's Adventures - 2:55 Working and collaborating with teams - 3:46 Ignite Your Life show - 4:52 What is Women Ignite International? - 5:52...
2018-03-1318 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaWhy Graphic Design Matters | Marketing Expedition Podcast — Episode 05What is Graphic Design? Graphic design is all around us. Everything that we see started out as a creative idea. The role of a graphic designer is to visually communicate a message and tell a story. Why is it important? Graphic design simply helps society function visually. If we didn’t have road signs, we wouldn’t know how to get anywhere. Listen as Drew and Rhea interview some of the Peppershock Art Department crew(Angie Scobby, Art Director, and Sierra Zuberer, Graphic Designer)and learn more about how design affects your life and why you need it! Hosted on A...
2018-01-2930 min
Marketing Expedition Podcast with Rhea Allen, Peppershock Media7 Reasons You Need A Marketing Review | Marketing Expedition Podcast — Episode 04Are you optimizing your marketing strategy and maximizing your return on marketing investments? What steps are you taking to safeguard against costly mistakes? Do you know your strengths and weaknesses? When's the last time you had a marketing review conducted? Learn why having a marketing review might be the best thing you can do for your brand and your bottom line.Listen as Drew and Rhea Allen of Peppershock Media discuss 7 reasons why you need a marketing review. They break down what exactly a review looks like and what you’ll gain by taking a closer look at your company’s pa...
2017-12-1522 min
Marketing Expedition Podcast with Rhea Allen, Peppershock Media5 Essential Marketing Videos Your Company Needs | Marketing Expedition Podcast — Episode 03Web video content will dominate the internet in the years to come. According to a study by Cisco, it is estimated that by 2019 roughly 80% of the world’s web traffic will be video. With so much video floating around the web, how will you ensure that the right people are seeing YOUR video? Or more importantly, do you even have a web video for your business yet?Listen as Drew and Rhea Allen of Peppershock Media discuss 5 essential videos you need for marketing your business. They give examples of well-produced videos and share tips & tricks for getting an ROI from yo...
2017-11-2925 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaContent Marketing | Peppershock Marketing Expeditions Podcast — Episode 02Episode 02 of the Marketing Expeditions podcast explains what Content Marketing is and why you need to be producing plenty of expert content to share with your clients and potential clients. Drew and Rhea give tips and tricks on how best to plan and execute a content marketing strategy. Learn specific tools you can use to help keep your content pipeline flowing. Hosted on Acast. See acast.com/privacy for more information.
2017-10-0225 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaIntro To The Peppershock Marketing Expeditions Podcast | Marketing Expedition Podcast — Episode 01Welcome to Episode 01 of the Marketing Expeditions podcast. In this episode Drew and Rhea Allen of Peppershock Media introduce themselves, give a brief history on what qualifies them to discuss marketing, entrepreneurship, and business in general. Subscribe to keep up to date on growing your brand and your bottom line through strategic storytelling. Hosted on Acast. See acast.com/privacy for more information.
2017-09-2718 min