Shows
Media RoundtableWhat's a Podcast? Episode 2: The Explosion – Mainstream & the Pod-demicAfter Serial broke the sound barrier, podcasting went from niche to everywhere—fast. In this episode, we follow the industry through its Hollywood makeover, the rise of podcast celebrities, and a pandemic-era boom that flooded the market with new voices. Hear from insiders like Bryan Barletta, Pete Birsinger, and the Meiselas Brothers on how podcasting became a business, a brand builder–for D2C brands and podcasters’ personal brands alike–and a battleground for independence. From million-dollar deals to the chaos of overproduction, this is the story of podcasting’s wildest decade.See Privacy Policy at https://art19.com...
2025-04-0229 min
What’s a Podcast?: The Revolution RedefinedEpisode 2: The Explosion – Mainstream & the Pod-demicAfter Serial broke the sound barrier, podcasting went from niche to everywhere—fast. In this episode, we follow the industry through its Hollywood makeover, the rise of podcast celebrities, and a pandemic-era boom that flooded the market with new voices. Hear from insiders like Bryan Barletta, Pete Birsinger, and the Meiselas Brothers on how podcasting became a business, a brand builder–for D2C brands and podcasters’ personal brands alike–and a battleground for independence. From million-dollar deals to the chaos of overproduction, this is the story of podcasting’s wildest decade.For the most compr...
2025-04-0229 min
Podcast PerspectivesWhere to Start With Advertising Attribution in Podcasting with Pete Birsinger and Cameron HendrixPodcast advertising is unique in the world of advertising. Impact can be challenging to gauge and Chartable, a leading product in this space, is sunsetting.To understand the world of ad performance and measurement now, I’m joined in this episode by Pete Birsinger, the founder and CEO of Podscribe, and Cameron Hendrix, founder and CEO of Magellan AI. Both companies measure how effective podcast ads are using prefix and pixel technology, allowing you to see how many people heard your podcast ad and how many purchased your product on a website. Pete, Cameron, an...
2024-12-0446 min
Media RoundtableThe Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value“If the ad load of an episode goes from 5% to 15%, you can reasonably expect a 30-40% drop-off in conversion rate.”
Pete Birsinger, CEO & Founder, Podscribe
For every podcast ad you’ve bought, there’s a hidden variable that swings performance in double-digit percentages. It’s time to talk about that.
This week, in a ground-breaking episode of the Media Roundtable, we reveal our newest report, The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value. This industry-first case study on ad loads and performance answers a question that every CAO wants to know:
“What’s the right amount of ads for a p...
2024-08-1415 minMedia RoundtableNow Do This – Breaking Down Podscribe’s Benchmark Report with Pete Birsinger“If you are an advertiser who tried podcasting in the last two years, and it wasn't all that you ever dreamed it would be, it might be time to revisit it soon... because the performance has gotten better.”
Pete Birsinger, CEO & Founder of Podscribe
It’s a brand new episode of the Media Roundtable, and we’re going DEEP on data with Podscribe’s Q4 2024 Benchmark report. There’s a treasure trove of insights so we’re sifting, questioning, and transforming them into real action for Chief Audio Officers like you.
Back on the host microphone is Oxford Road founder and CEO Dan Gr...
2024-02-281h 13
Sounds ProfitableA Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & MoreHere's what you need to know for this week in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry RecapSXM Media’s Digital Audio Research RecapYouTube Launches RSS Feed IngestionBranded Music and AuthenticityQuick Hits: 5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein. Recent Edison Research data shows daily time spent listening to audio content has remained stable for a decade. Goldstein discusses strategies for podcasting to grow in a world where a listener’s time is largely already accounted for.iOS 17 by Pete Birsinger. The Podscribe CEO has written an explainer on how iOS17 changed auto-downloading beha...
2024-01-1207 minMedia Roundtable"Media Roundtable: What is a Download?"Calling all Chief Audio Officers–it’s time for another all-new episode of the Media Roundtable: Special Edition! To give you the tools to ask the right questions, we’re bringing you a deep dive into an issue that has plagued the industry since its inception - “What is a Download?”
And we couldn’t ask for a better group of guides on this journey. Making his hosting debut is long-time guest, Oxford Road EVP of Strategy & Insights, Giles Martin. Joining him are fellow Oxford Road Luminary and VP of Media Operations, Miranda Romano, along with special guests Bryan Barletta, Partner and...
2023-11-0850 min
Mind Of A MentorUtilizing AI to Propel Podcasting with Pete Birsinger - CEO and Founder of PodscribeYour mentor for this week is Pete Birsinger, CEO and Founder of Podscribe. In this episode, we dive deep into the fascinating evolution of Pete's career exploring topics that are at the heart of podcasting.We'll be delving into the true value of transcription and its impact on the industry, as well as exploring the significance and limitations of attribution. Pete will also share his valuable insights on the ever-evolving landscape of dynamic ad insertion (DAI) versus host-read, baked-in ads.But that's not all – we go beyond the technicalities and take a broader view, discussing the ex...
2023-09-2751 min
Podnews Weekly ReviewRoss Adams from Acast; Pete Birsinger from Podscribe; and the last word in podcasting newsReady to elevate your podcasting knowledge? Our latest episode is a deep dive into the evolving world of Apple Podcasts and Acast, promising to enhance your understanding of the industry's latest developments. We explore Apple's new Episode Art feature in their iOS 17 update and discuss the layoffs at Sony Music's podcast division.What's the buzz about Acast's strategic decision to not accept campaigns using Spotify's ad analytics? We unpack Acast's newly formed partnership with PodScribe and discuss how it underlines the importance of maintaining independence and objectivity when measuring and reporting on campaigns. We also delve into...
2023-09-221h 10
Sounds ProfitableA Deepdive Into Podcast AdTech w/ Pete BirsingerPete Birsinger joins us to talk about the benefits of a Sounds Profitable Product Deepdive, and why Podscribe has been such a huge supporter.Pete Birsinger of Podscribehttps://soundsprofitable.com/update/deepdive-into-adtechCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the private feed! https://soundsprofitable.supercast.comSend us messages with Yappa!See omnystudio.com/listener for privacy information.See...
2021-11-0135 min
Podcast Advertising PlaybookLet's Talk: The Growth In Podcast TechnologyPete Birsinger, CEO and Founder of Podscribe, has been testing and creating new technologies in podcasting for the last five years. I am fascinated by the growth and expansion in podcast technology, so I invited Pete to join me on the show to talk about what he is seeing happen in the industry. We cover some of the pros and cons of podcast tech and why it may not be easy to create new software. We also talk about how YouTube may impact the podcast industry as they move to hire executives focused on p...
2021-10-1427 min
The Web Growth Code PodcastWGS 039 - How to Use Audio Transcription to Text with Podscribe's Peter BirsingerShow Notes: https://webgrowthcode.com/oom-how-to-use-audio-transcription-to-text-with-podscribes-peter-birsinger/ The Founder of Podscribe, Peter Birsinger is here to show us how to utilize their Audio Transcription to Text service to help serve your podcast audience and get more Google love via SEO. There are a few different services out there that help you transcribe your audio but none that are solely focused on podcasting. I'm excited to jump in to this episode with you and Pete. Let's do it! Audio Transcription to Text Show Notes with Peter Birsinger 03:05 - Podible was the first com...
2021-02-1750 min
Kickstart Commerce Podcast - Domain Investing & Development StrategiesBuilding the world’s biggest data-driven podcast marketing and database platform with Peter BirsingerWelcome to the Kickstart Commerce podcast where we share search marketing and domain investing strategies to help grow your business.
In today's episode, I interview Peter Birsinger. Pete’s a former solutions engineer now turned serial entrepreneur, having founded Podscribe.ai, the world’s biggest podcast database, and Picasso, aka PicassoKnows.ai — a data-driven podcast marketing platform to help podcasters learn where they should be advertising.
Today Pete and I discuss:
His journey from solutions engineering to bonafide entrepreneur
Why he choose to launch two brands using ccTLD domains
Last but not least, we discuss t...
2020-12-181h 08
Time4Coffee664: How to Break Into Software Engineering With Pete Birsinger, Podscribe [Espresso Shots]
2020-11-2923 min
Podcast Me AnythingPodcast Text Search With Pete BirsingerIs your podcast search (SEO) friendly? This is the big question we talk about on today’s episode of Podcast Me Anything (PMA), where we are talking with one of the founders and CEO Pete Birsinger of Podscribe. With over 500,000 podcasts in the English language, discoverability is a real issue that many podcasters face. This is the issue that Pete set out to solve with the creation of Podscribe. Podscribe is a transcription service designed from the ground up to serve podcasts. If you know your podcast needs to be more search-friendly in the com...
2020-09-2416 min
Humans On The Loop152 - Weird Artist Medicine Storytelling Hour with Colin Frangicetto“I know now that the rules of reality change by zip code.”In a conversation recorded nearly a year ago on September 27, 2019 (and now hilariously strange in light of months of pandemic quarantine), I speak with the ultra-talented, delightful, immediately relatable and immensely likable Colin Frangicetto — guitarist for the excellent band Circa Survive and solo project Psychic Babble, painter, writer, and podcaster — about what we’ve learned from our high-dose psychedelic experiences, from our extended and potentially crazy periods of constant synchronicity, and from traveling the world playing music and making art.This episode is a...
2020-09-172h 14
The Podcast GuyPeter Birsinger of Podscribe.aiHey Podcast Messengers! Welcome to episode 26 of The PodQuest Show. I am your host Michael Neeley, and today we’re gonna take a look at some other podcast-tangent services – in this case transcriptions – with Peter Birsinger. Pete is a startup founder who’s created and runs two revenue positive companies in the podcasting space, Podscribe.ai and Picasso. He grew up in SF, double majoring in Math and Electrical Engineering & Computer Science from UC Berkeley. Post college, he worked as a software engineer for 5 years before transitioning to a sales engineering role in the ad-tech space. A...
2020-05-1233 minTime4Coffee444: How to Figure Out What To Do When You Graduate With Pete Birsinger, Picasso & Podible [K-Cup DoubleShot]
2020-05-0907 minTime4Coffee442: What It’s Like to be a Serial Start-Up Entrepreneur in Your 20’s With Pete Birsinger, Picasso & Podible [Main T4C Interview]
2020-05-0942 min