Shows
Engaging MarketeerUsing SEO To Compete Against The Big Boys With Strategic Pete - Peter Murphy LewisWhat if your marketing didn’t just sell a product - but told a story powerful enough to land you on Netflix? That’s exactly what Peter Murphy Lewis is doing. In this episode, Peter joins Darren to talk about his journey from SEO trailblazer to documentary producer, and how he’s helping brands create long-form storytelling assets that build trust, authority and serious commercial clout. They also get into the chaos of SEO, what most businesses should stop doing, and this one tactic that's DEFINITELY still working. More about Peter: ...2025-07-1858 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaActionable Strategies for Your Marketing Team with Peter Murphy Lewis | Marketing Expedition PodcastPeter Murphy Lewis is the founder of StrategicPete.com and a fractional Chief Marketing Officer who helps CEOs turn overwhelming marketing data into clear paths for revenue and growth. His expertise spans industries like software, travel, media—even zoos and banks, which are more alike than you might think.Peter has hosted two TV shows, recently produced and narrated a documentary, and leads his unique life from a literal zoo where he lives with his family. Known for his innovative approach, Peter specializes in building resilient, high-performing teams and aligning marketing efforts with measurable success....2025-07-1049 min
Multiply Your Success with Dr. Tom DuFore263. Your Marketing Agency Isn't the Problem, Your Strategy Is—Peter Murphy LewisHave you struggled with finding success when hiring marketing agencies? If you have, there’s a good chance it is not because the marketer doesn’t know what to do. Our guest today is Peter Murphy Lewis, and he explains to us the Big 5 Mistakes leaders make when hiring marketing agencies.TODAY'S WIN-WIN:Consider using LinkedIn as a second website for your franchise recruitment efforts.LINKS FROM THE EPISODE:Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. You can visit our guest's website at: www.Str...2025-06-2329 min
The Purposeful Marketing Podcast#117: How can B2B marketers find community where no one is looking? Ft. Peter Murphy Lewis, Founder at Strategic PeteIn this episode of the Purposeful Marketing Podcast, Aaron and James chat with Peter Murphy Lewis to explore the concept of community. They discuss the importance of being present in relationships, the value of seeking out new experiences, and how curiosity can lead to better marketing strategies. Peter shares anecdotes about living in a zoo and the lessons learned from communal living, emphasizing the significance of being helpful and building connections. The conversation highlights the need for marketers to focus on community engagement and the human aspect of their work.Subscribe to the Purposeful Marketing Podcast....2025-06-1337 min
The Digital ExecutiveFrom Backpack to Boardroom: Peter Murphy Lewis on Marketing Clarity and Building A-Players | Ep 1071In this episode of The Digital Executive podcast, Peter Murphy Lewis, founder of Strategicpete.com and a fractional Chief Marketing Officer, shares his unique entrepreneurial journey. Lewis recounts how he built and successfully sold a nationally recognized tourism company, gaining invaluable lessons in leadership, brand building, and growth hacking along the way. Now, through Strategicpete.com, he helps CEOs untangle overwhelming marketing data and transform it into clear, actionable growth strategies, emphasizing the crucial need for a "map" and alignment on success metrics before launching campaigns.Lewis also discusses a key insight from his upcoming book, "Interns...2025-06-0909 min
All Home Care MattersPeter Murphy Lewis Filmmaker & Long-Term Care Advocate All Home Care Matters and our host, Lance A. Slatton were honored to welcome filmmaker and long-term care advocate Peter Murphy Lewis as guest to the show. About Peter Murphy Lewis: Peter Murphy Lewis is a documentary filmmaker, CNA, and long-term care advocate & founder of Strategic Pete who uses storytelling to spotlight the unsung heroes of caregiving. He is the creator of the docuseries People Worth Caring About, which reveals the real human stories behind the caregiving crisis in America. With a background in marketing and content strategy, Peter brings a unique blend of empathy and clarity to both film and b...2025-05-1239 min
Network Marketing Success SecretsActionable Strategies for Integrating AI into Content Creation, with guest Peter Murphy LewisIn this episode, we dive into the future of content creation with Peter Murphy Lewis, a seasoned marketing strategist helping businesses grow through smart, impactful storytelling. We explore actionable strategies for integrating AI into content workflows—cutting hours off production time while amplifying results.Peter shares real-world insights on how to combine AI tools with data-driven marketing to craft content that connects and converts—without sacrificing the human element. Peter offers practical advice for adopting AI with confidence, creativity, and control. You’ll learn ho...2025-04-2223 min
Talking Too Loud with Chris SavageThe Fractional CMO Who Lives In A Zoo with Peter Murphy LewisPeter Murphy Lewis has lived many lives: TV host, travel brand founder, documentary filmmaker, and now fractional CMO.On the latest episode of Talking Too Loud, the founder of Strategic Pete joins Chris and Sylvie to get loud about the importance of facing discomfort, the power of curiosity, and how his entrepreneurial journey led to living in a zoo. They dig into what a fractional CMO actually does, why adaptability is a secret marketing weapon, how Peter balances gut instinct with data when building campaigns that actually deliver, what most businesses get wrong about marketing execution, and...2025-04-1541 min
Digital Marketing TherapyWays to Utilize Video on LinkedIn with Peter Murphy LewisAre you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business aiming to grow your professional network, you'll find valuable insights to elevate your LinkedIn game. Our guest, Peter Murphy Lewis, founder of Strategic Pete.com and fractional Chief Marketing Officer, shares his expertise on leveraging LinkedIn's features to maximize your impact. From automated connections to newsletters and live streaming, Peter unveils strategies...2025-04-0134 min
Multifamily InsightsNavigating Marketing Challenges and AI Disruption with Peter Murphy Lewis, Ep. 697Peter Murphy Lewis is a seasoned marketing strategist with over 20 years of experience helping businesses scale through data-driven systems. As the CEO of Strategic Pete, he specializes in creating marketing frameworks that turn leads into loyal clients. With a background spanning SaaS, fintech, healthcare, and even zoos, Peter has a unique approach to cross-industry marketing strategies. Get ready for REWBCON 2025, happening from April 10th to 12th! Use my code JOHN at checkout for 10% off your ticket. Key Takeaways: A strong brand is more important than a big marketing budget—word of mout...2025-03-2141 min
IDEAS+LEADERS237. Marketing Strategy Hacks - Peter Murphy LewisWhat does it take to be a trailblazer in business, media, and technology? In this episode of IDEAS+LEADERS, we sit down with Peter Murphy Lewis, a globetrotting entrepreneur, marketing strategist, and media personality, who has spent over 20 years driving innovation across Latin America and beyond.Peter is not your average executive—his journey spans tech startups, media production, and leadership coaching, with experiences ranging from hosting hit TV shows in Chile to serving as a CMO for a Silicon Valley AI firm. His passion lies in helping companies scale, optimize, and transform, whether through growth hacking, AI...2025-03-1724 min
More than a Few Words#1134 Use AI to Bring a Neighborhood Feel to Your Marketing | Peter Murphy Lewis
Using AI to add a neighborhood feel to your marketing may sound contradictory, but it’s possible when approached with the right mindset and structure. In this conversation with Peter Murphy Lewis, a fractional CMO and founder of StrategicPete.com, we explored how AI can actually make your messaging more authentic and personal. Peter shared actionable strategies for turning AI into a trusted assistant that speaks in your voice and resonates with your audience.
Key Points from the Conversation:
Ask the Right Questions: Start by compiling questions that generate the best AI responses. Document both the...2025-03-0911 min
Experts SpeakMyths, Failures, and the Truth about Marketing with Peter Murphy LewisPeter Murphy Lewis, a.k.a. "Strategic Pete", helps companies small and large create a very strategic marketing plan and can help you execute that plan so that you can grow your business consistently and predictable. Listen to this energetic conversation and you will understand some of the failures that business owners make, some of the myths that they believe, and where the truth is when it comes to growing your company with strategic marketing. Learn more about Peter at his website.
2025-02-2133 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO InsightsPeter Murphy Lewis with Jason Barnard on Fastlane Founders And Legacy. Personal Branding in BusinessPeter Murphy Lewis talks with Jason Barnard about leveraging personal branding to drive business growth.
Peter Murphy Lewis is a Fractional CMO and the Founder of Strategic Pete. Peter successfully utilizes his personal brand to generate 90% of his revenue. He highlights key challenges like maintaining a personal brand's influence while planning for potential business exit.
Peter also emphasizes how personal branding has significantly impacted his career, including opportunities from TV shows to documentaries. He shares strategies for integrating personal brand with business objectives, using LinkedIn as a tool for visibility.
Jason Barnard and Peter Murphy Lewis discuss the importance of...2025-02-1423 min
Non-Profit Digital Success109 - Turn Data into Impact with Peter Murphy-LewisIn this enlightening episode of the Non-Profit Digital Success Podcast, David Pisarek sits down with digital strategy maestro Peter Murphy-Lewis to uncover how non-profits can harness the power of data and digital tools to amplify their impact. Peter, the founder of Strategic Pete, shares invaluable insights from his extensive experience in media, documentaries, and non-profit consulting.Learn how to transform complex data into compelling stories that captivate and engage donors, leverage SEO and Google Ad Grants to boost your online presence, and utilize strategic content to drive meaningful growth. Whether you’re looking to en...2025-02-1227 min
Table Rush Talk Show!741 - Transforming Content into Revenue: A Conversation with Fractional CMO Peter Murphy LewisIn this episode, I interview Peter Murphy Lewis, Head of Growth at Web Street and CEO of Strategic Pete. Peter discusses his role as a fractional Chief Marketing Officer, where he plugs into businesses to manage marketing efforts and drive ROI. He shares his journey into this role and provides strategies for transforming content into paid speaking engagements, convention invitations, and brand takeovers. Peter emphasizes the importance of repackaging existing content to tap into overlooked assets and generate real revenue. He also discusses the concept of brand takeovers and how businesses can leverage them for growth. This episode is...2025-01-2958 min
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE457:🎓THE GREAT PODCAST TAKEOVER! | MENTORING MOMENTS #112 - SPECIAL EDITION | JASON INTERVIEWED BY PETER MURPHY LEWIS | THE ECOMMERCE EDGE Podcast🎓In this special edition of Mentoring Moments, THE ECOMMERCE EDGE gets taken over and hosted by Peter Murphy Lewis (https://www.linkedin.com/in/petermurphylewis)
🎓Peter is a fractional CMO & Head of Growth for Webstreet - https://webstreet.co
🎓Strap in for a wild ride as Peter asks all the questions people were too afraid to ask - like why did Jason start the Podcast, how Jason met his wife, his favorite hobby, and what his thoughts are on the future of eCommerce and why he's so passionate about it!
Enjoy!2024-12-0940 min
Business Creators Radio Show With Adam HommeyTrailblazing Marketing and Media, With Peter Murphy LewisJoin us as we take you behind the scenes of Peter Murphy Lewis’s career. In this episode, Peter shares the adventures that have shaped his path, from his roots in Kansas to his ventures in Latin America.
Peter has launched successful companies in various industries and connected with audiences through his popular TV show, “Aquí Te Las Traigo Peter.” He will reveal his strategies for driving growth, insights into the transformative power of AI-powered automation, and sneak peeks into his exciting upcoming projects.
You’ll hear stories of resilience, creativity, and innovation, along with practical...2024-11-2659 minBusiness Creators Radio Show with Adam HommeyTrailblazing Marketing and Media, With Peter Murphy LewisJoin us as we take you behind the scenes of Peter Murphy Lewis’s career. In this episode, Peter shares the adventures that have shaped his path, from his roots in Kansas to his ventures in Latin America.
Peter has launched successful companies in various industries and connected with audiences through his popular TV show, “Aquí Te Las Traigo Peter.” He will reveal his strategies for driving growth, insights into the transformative power of AI-powered automation, and sneak peeks into his exciting upcoming projects.
You’ll hear stories of resilience, creativity, and innovation, along with practical...2024-11-2659 min
The Ecommerce Lab By EcomcyEP #269] [ENG] - Understanding the science behind having an Ecommerce business - Peter Murphy LewisWelcome to the eCommerce Lab Podcast! In this episode, we're joined by Peter Murphy Lewis, Director of Fractional Marketing and Founder/CEO of Strategic Pete. We'll explore how to understand the science behind building and maintaining a successful eCommerce business.From data analytics and consumer psychology to strategies for maximizing efficiency and growth, Peter shares his expertise to help you make smarter, fact-based decisions. Don't miss out!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe2024-11-2532 min
DMC Marketing NuggetBeyond Traditional Marketing: Success Strategies from Peter Murphy LewisStruggling to transform your marketing data into revenue? This episode of the DMC Marketing Nugget is here to help! Host Devin Herz sits down with Peter Murphy Lewis, founder of Strategic Pete, fractional CMO, television host, and creator of the inspiring docuseries People Worth Caring For. Peter shares how businesses across industries—travel, software, zoos, and banks—are unlocking growth by strategically using data and rethinking traditional marketing approaches.
In this episode you'll discover :
Data-Driven Growth: Peter explains his approach to helping CEOs turn overwhelming marketing data into actionable growth strategies, no matter the industry.
Personalizing the...2024-11-1333 minDMC Marketing NuggetBeyond Traditional Marketing: Success Strategies from Peter Murphy LewisStruggling to transform your marketing data into revenue? This episode of the DMC Marketing Nugget is here to help! Host Devin Herz sits down with Peter Murphy Lewis, founder of Strategic Pete, fractional CMO, television host, and creator of the inspiring docuseries People Worth Caring For. Peter shares how businesses across industries—travel, software, zoos, and banks—are unlocking growth by strategically using data and rethinking traditional marketing approaches.
In this episode you'll discover :
Data-Driven Growth: Peter explains his approach to helping CEOs turn overwhelming marketing data into actionable growth strategies, no matter the industry.
Personalizing the...2024-11-1333 min
Growth Hacking CultureLeading in a New Culture: Communicate, engage and manage in a new cultural setting with Peter Murphy Lewis
Leading across cultures can feel like conducting an orchestra without knowing the melody—different communication styles, values, and ways of getting things done can challenge even seasoned leaders. In this episode, "Beyond Borders: Leadership in a New Culture," we explore effective strategies for cross-cultural leadership, helping leaders navigate and thrive in new cultural landscapes.
About Peter Murphy Lewis
Peter Murphy Lewis is a global marketing leader, entrepreneur, and expert in cross-cultural business dynamics. With a wealth of experience in Latin America and international markets, Peter brings a unique perspective on building brands and fostering growth across borders. As...2024-11-0647 min
More Than A CircleTesting New Ideas During BFCM with Peter Murphy LewisIn this episode, we dive into how ambitious businesses can test new ideas during Black Friday with our guest, Peter Murphy Lewis, an expert in delivering strategic marketing solutions. We explore key strategies for experimenting with marketing channels, A/B testing creative assets, launching new products, and adapting in real-time to maximize ROI.Strategic PetePeter Murphy Lewis | LinkedinGrowth Mentor2024-10-3136 min
Podjunction Podcast#42: Indepth with Peter Murphy Lewis: Podcasting, Marketing and Building CredibilityIn Podjunctions full talk with Peter Murphy Lewis, Peter and Host Sadaf Beynon discuss his podcasting journey and the valuable lessons he has learnt along the way. Peter reflects on the beginnings of his career in podcasting and how it led to valuable connections, credibility, and speaking engagements. However, Peter is not only a podcaster but a marketer and TV Personality and as such his podcast marketing approach is unique in the media landscape, his fresh perspective is invaluable for anyone looking for a new way to podcast.Podcasting as a Learning Tool: Peter Murphy Lewis started his...2024-09-1345 min
Podjunction Podcast#41: Grow Your Business by Knowing Your Audience with Peter Murphy LewisIn this weeks episode of Podjunction Matt and Sadaf discuss the fourth and final segment with Peter Murphy Lewis. Inspired by Peter's insights the hosts discuss how to effectively use a podcast to grow your business, particularly in less digital industries like healthcare. The conversation highlights the importance of creating resonant content, establishing credibility, and creatively repurposing content especially on platforms such as LinkeIn.Key Takeaways: Tailored Marketing Strategies for Podcast Growth: Peter emphasises the importance of using traditional marketing techniques, such as creating specific landing pages with relevant URLs, to make a podcast more accessible and...2024-09-1030 min
Podjunction Podcast#40: Key Metrics to Measure Podcast Success with Peter Murphy LewisWelcome to Podjunction Podcast! In this episode of the show, hosts Sadaf Beynon and Matt Edmundson discuss the metrics for measuring podcast success. Their discussion is inspired by an interview segment with Peter Murphy Lewis who shares his expert insights including the 3 key metrics that he uses in his own Podcast business. Measure Podcast Success with Metrics: Peter encourages podcasters to focus on pipeline growth, shortening the sales cycle, and increasing brand awareness as essential metrics to evaluate your podcast's impact on business growth.Repurpose Podcast Content Strategically: Peter also frequently repurposes his podcast content for multiple platforms usi...2024-09-0328 min
Podjunction Podcast#39: Boost Your Podcast Reach with a Multi-Platform Strategy and Peter Murphy LewisIn this episode of Podjunction hosts Matt Edmundson and Sadaf Beynon, inspired by an interview with Peter Murphy Lewis, discuss the benefits of a multi-platform approach and how LinkedIn, Youtube and SEO Strategies can help you grow your business and expand your podcasts reach. Peter also shares valuable insights pertaining to LinkedIn's Creator Status and second level connections for growth and status.Key Takeaways:Multi-Platform Approach for Growth: Peter Murphy Lewis emphasises the importance of using a multi-platform approach to maximise podcast reach and impact. By integrating podcasts with television, social media platforms like LinkedIn and...2024-08-2731 min
The Content CapitalistsTV Host on Knowing Where to Look | Peter Murphy Lewis🤬Is your marketing strategy confusing the heck out of you? 😡From TV hosting to marketing director for major corporations, Peter Murphy Lewis is here to set the record straight: if your strategy is confusing, it’s costing you.In this episode, we discuss why most CEOs over complicate marketing and how you can simplify yours to get real results. The best marketers aren’t noisy—the best just understand and connect with their audience better than the competition.If you’re ready to cut through...2024-08-2751 min
Podjunction Podcast#38: Networking Like a Pro with Podcasting and Peter Murphy LewisIn this weeks episode of Podjunction - the first of a four-part series with Peter Murphy Lewis - Hosts Sadaf Beynon and Matt Edmundson leverage insights gained from Peter to discuss the growth potential provided by Podcasting. They explore how to use your status as a trusted podcaster effectively at industry networking events, how to engage with strategic guests and create evergreen content for ongoing value.Key Takeaways:Leveraging Industry Events: Using podcasts as a tool to gain access to industry events can significantly enhance networking opportunities. By positioning oneself as a media partner or interviewer...2024-08-2025 min
The Freedom Formula Podcast: Achieving Financial, Location and Time Freedom145. From Living in Chile to Working On A Zoo, an entrepreneur journey with Peter Murphy LewisPeter Murphy Lewis shares his journey of designing his own freedom lifestyle through entrepreneurship and career changes. From living abroad in Chile to starting his own travel company, Peter has embraced different opportunities and made bold decisions to create the life he wants. He discusses the challenges and rewards of making career transitions and emphasizes the importance of spending less than you make to have the freedom to make choices. Peter also talks about his current role as a fractional Chief Marketing Officer and how he balances his own business with working for the zoo.
Takeaways
...2024-05-0124 min
People Worth Caring AboutAn LTC Heroes Takeover with Peter Murphy Lewis at Experience Care
On this episode, guest host Jalene Carpenter speaks to Peter Murphy Lewis, Vice President of Marketing at Experience Care, Podcast Host of LTC Heroes and Television Host of Aqui Te Las Traigo Peter, in the first-ever LTC Heroes takeover.
Topics discussed include:
- Peter’s diverse background as the founder of LTC Heroes, a docu-series host and VP of Marketing at Experience Care.
- Peter’s CNA role, which deeply impacted him and prompted his passion for long-term care.
- The upcoming Innov...2023-09-0515 min
People Worth Caring AboutMarketing to the 1% in Long-Term Care with Moorings Park CommunitiesIn the latest episode of the LTC Heroes podcast, we sit down with Tom Mann, Vice President of Sales and Marketing at Moorings Park.
Tom has enjoyed a long career in senior living, spanning over 27 years. He served as senior vice president of advertising for the national development of life plan communities.
Then he worked as principal chief marketing innovation officer for Love & Company. Tom has been with Moorings Park since January 2020.
Tom got into long-term care accidentally. After a short stint at an advertising agency as a copywriter, Tom created his own...2022-05-0232 min
People Worth Caring AboutThe Middle Market Playbook in Long-Term Care with LeadingAge Virginia President and CEO, Melissa AndrewsIn this week’s episode of the LTC Heroes podcast, we speak with Melissa Andrews, President and CEO at LeadingAge Virginia. Melissa is responsible for the overall management of the company and leading the membership.
LeadingAge represents more than 5,000 nonprofit aging services providers and other organizations that improve millions of lives daily. LeadingAge uses applied research, advocacy, education, and community-building to make the United States a better place to grow old.
The episode takes an in-depth look at Melissa’s book, The Middle Market Playbook. This was organized by Melissa back in 2019 and was published by L...2022-04-2035 min
People Worth Caring AboutStrategic Planning Insights with Jon Riewer, President at Eventide Senior Living CommunitiesIn the latest episode of the LTC Heroes podcast, we speak with Jon Riewer, President at Eventide Senior Living Communities.
Jon has been leading more than 1,400 staff members serving more than 1,300 seniors since 2003. Jon entered the industry with the help of his mum. Now, almost 30 years later, he’s experienced many different roles and opportunities, many within the same organization.
The members of the team at Eventide Senior Living Communities embrace their different roles well. For operational help, Jon leans on the company’s Chief Operating Officer or the Executive Directors who are on site ever...2022-04-1839 min
People Worth Caring AboutKLAS Research: Trends and Goals at HIMSS22 with Taylor Davis, President at KLAS ResearchIn this week’s episode of the LTC Heroes podcast, we speak with Taylor Davis, President of KLAS Research, at the HIMSS Global Health Conference & Exhibition. We discuss healthcare technology and Taylor’s experience working as president at KLAS research.
Taylor attended HIMMS to see people from healthcare provider organizations that he often meets with via Zoom and staff members from KLAS. Seeing everyone at the conference was an emotional experience after spending so much time apart following the pandemic.
While Taylor has been at KLAS for a while, he’s quite new to his role a...2022-04-1323 min
People Worth Caring AboutWhat Zoom Is Doing in Long-term Care Post-Pandemic with Ron Emerson, Global Healthcare Lead at Zoom Video CommunicationsIn the latest episode of the LTC Heroes podcast, we speak with Ron Emerson, Global Healthcare Lead at Zoom Video Communications, at the HIMSS Global Health Conference & Exhibition.
Zoom is currently the number one used application for clinicians to see patients. Over the years, it’s allowed many people to receive the care they need.
Ron attended the HIMSS conference with a particular interest in finding out how many solutions and products focus on the decentralization of healthcare.
We discuss how Ron and his team put their time, money, and investment around the ne...2022-04-1123 min
People Worth Caring AboutPointClickCare’s President’s Personal Story and Her Company’s Growth with Julieann Esper Rainville, President of PointClickCareIn this week’s episode of the LTC Heroes podcast, we speak with the President of PointClickCare, Julieann Esper Rainville, at the HIMSS Global Health Conference & Exhibition in Orlando, Florida.
PointClickCare is the leading cloud-based healthcare software provider helping long-term and post-acute care (LTPAC) providers harness the power of data to enhance the most important areas of their business.
The episode begins with Julieann sharing what brought her to the HIMMS conference this year. We learned that it was mainly about reconnecting with partners and taking PointClickCare’s acute and payer care collaboration platform to the...2022-04-0615 min
People Worth Caring AboutLeadership with LaShuan Bethea, Executive Director at AHCA/NCALIn the latest episode of the LTC Heroes podcast, we speak with LaShuan Bethea, Executive Director at AHCA/NCAL.
The National Center for Assisted Living (NCAL) is the assisted living voice of the American Health Care Association (AHCA). NCAL serves the assisted living community via national advocacy, education, networking, professional development, and quality initiatives.
The episode begins with LaShuan sharing how she first got into long-term care. She also discusses when a specific resident or moment stuck with her in her career.
Since LaShuan entered the long-term care industry young, she shares the advice she’d give to younger people about why the sector is so special.
We also learn the challenges LaShuan had in becoming Executive Director at AHCA/NCAL. She also talks about the initiatives she’s helped implement in the last six months, including promoting the Covid-19 vaccine and ensuring communities have access to it.
LaShuan also talks...2022-04-0536 min
People Worth Caring AboutWins and Personal Stories with the AHCA’s CMOIn the latest episode of the LTC Heroes podcast, we were joined by Dr. David Gifford, Director of the Center for Health Policy Evaluation in LTC of the American Health Care Association.
The episode was streamed live from the Georgia Healthcare Association winter convention, where David gave a talk. During the conference, David spoke about Covid visas and his clinical background as a geriatrician. He also gave an update on what is happening in DC that may affect the attendees.
David shares the biggest concerns of Georgia Healthcare Association members, which include understaffing and confusion...2022-03-2318 min
People Worth Caring AboutLTC Leader and Author of Brush Fire on the Creative Writing ProcessIn this week’s episode of the LTC Heroes podcast, we speak with Deke Cateau, Chief Executive Officer of A.G. Rhodes Health & Rehab. A.G. Rhodes is a premier nursing home in Atlanta, providing senior care services in Atlanta and Marietta.
Deke is also the author of ‘Brush Fire: Covid-19 and Our Nursing Homes’. A lot of the episode focuses on the book and Deke’s creative writing process.
The episode begins with Deke sharing his current challenges, which are staffing and occupancy issues at A.G. Rhodes.
We then talk about Deke’s o...2022-03-2126 min
People Worth Caring AboutDementia Talk With a Dementia Guru - Teepa SnowIn the latest episode of LTC Heroes, we catch up with Teepa Snow, Owner and Trainer at Positive Approach, LLC.
Teepa is one of the leading educators on dementia and the care that accompanies it in North America. She’s an occupational therapist with 42 years of clinical practice. She’s currently working with a number of national and international projects and organizations.
We have spoken to Teepa previously about her experience. In this episode, we discuss more specific topics related to dementia and how to engage people with dementia.
The episode begins with Teep...2022-03-0938 min
People Worth Caring AboutAnecdotes From America’s Dementia Expert with Teepa Snow, Owner & Trainer at Positive Approach to CareIn the latest episode of the LTC Heroes podcast, we chat with Teepa Snow, Owner and Trainer at Positive Approach to Care.
Teepa is well-known in the long-term care industry for her experience in dementia and for educating others on the subject. She has many impressive credentials, including a Master of Science. She is a Registered and Licensed Occupational Therapist as well as a Fellow of the American Occupational Therapy Association.
The episode begins with Teepa diving into her role at Positive Approach to Care and her credentials.
Teepa also talks about when...2022-03-0721 min
People Worth Caring AboutBusiness Management and Leadership Styles in Long-Term Care with Fee Stubblefield, Founder and CEO at The Springs LivingIn this week’s episode of the LTC Heroes podcast, we sit down with Fee Stubblefield, Founder and CEO at The Springs Living based in McMinnville, Oregon.
Fee grew up in Pendleton, Oregon, working for his family business and local ranches. The Springs Living has 18 Senior Living Communities: 13 in Oregon, five in Montana, and two more under construction.
The episode begins with Fee answering what he’d change in long-term care if he could and what the most significant change is he’s seen in the industry.
A lot of Fee’s personal story ti...2022-03-0239 min
People Worth Caring AboutMarketing for a New SNF: Lessons From a Clinical Liaison with Hannah Anderson, Clinical Liaison at The Center at WaterfrontIn this week’s episode of LTC Heroes, we chat with Hannah Anderson, Clinical Liaison at The Center at Waterfront. The Center at Waterfront is a skilled nursing facility in Wichita, Kansas.
The episode begins with Hannah explaining what a clinical liaison is, along with more about The Center. She explains that a clinical liaison makes the transition easier for patients from the acute setting to the post-acute setting.
Hannah also shares what a day in the life of her role looks like at The Center at Waterfront. She also talks about what makes the fa...2022-02-2834 min
People Worth Caring AboutLessons From Disney for Marketing and Sales in Long-Term Care with David Hopkins, Executive Director at Grand Villa of Altamonte SpringsIn the latest episode of the LTC Heroes podcast, we discuss marketing and sales with David Hopkins, Executive Director at Grand Villa of Altamonte Springs.
The Grand Villa of Altamonte Springs is a resort-style assisted living and Alzheimer's residence in Altamonte Springs, Florida.
The episode begins with David sharing more information about his role, including his focuses and challenges. We also learn more about the Grand Villa of Altamonte Springs.
David tells us about his life experiences and how he got into long-term care. And we learn about his family background and his...2022-02-2340 min
People Worth Caring AboutUnexpected Lessons From a Certified Nurse's Aid Interviewing LTC HEROES Host - Peter Murphy Lewis with Melissa Brown, Gravity Healthcare ConsultingThis week’s episode of the LTC Heroes podcast is a special one. Melissa Brown of Gravity Healthcare Consulting interviews our very own host of the podcast, Peter Murphy Lewis, Marketing Director at Experience Care.
Peter is on a mission to help long-term care facilities, improve patient outcomes, and enhance the quality of their care. In the episode, we speak to Peter about his work as a nurse’s aide and experience working at Experience Care.
Experience Care provides a fully-integrated electronic health record and financial management solution to help skilled nursing facilities and assisted livi...2022-02-0932 min
People Worth Caring AboutAduhelm, Alzheimer’s, and Dementia in Long-term Care with Peter Whitehouse of Case Western Reserve University and Daniel George of Penn State College of MedicineIn the latest episode of the LTC Heroes podcast, we sit down with Peter Whitehouse of Case Western Reserve University and Daniel George of Penn State College of Medicine.
Peter Whitehouse is an MD, PhD, and professor of neurology, psychiatry, cognitive science, neuroscience, and organizational behavior. He's also a professor at the University of Toronto, an honorary research fellow at the University of Oxford, and Founding President of the Intergenerational Schools.
Daniel George is an assistant professor at Penn State College of Medicine. He earned his PhD and MSc in medical anthropology from Oxford University...2021-12-1453 min
People Worth Caring AboutSwitching from the Airline Industry to Senior Care with Alun Skitt, Executive Director at Morada Senior LivingIn this week’s episode of the LTC Heroes podcast, we sit down with Alun Skitt, executive director at Morada Senior Living based in Dallas, Texas.
Alun has worked in the senior living industry for over 15 years in Oklahoma and Texas, after working a dozen years in the airline industry. Alun has a passion for training and compliance and quickly became an industry expert, teaching classes and speaking at conventions.
In the episode, Alun discusses his work in teaching and HR, as well as his background in the airline industry and how he transferred his sk...2021-12-0742 min
People Worth Caring AboutFrom Executive Chef to Executive Director with Keo Velasquez, Executive Director, Watermark Retirement CommunitiesOn this week’s episode of LTC Heroes, we sit down with Keo Velasquez, executive director of Watermark Retirement Communities.
Keo has helped Watermark Retirement Communities list in the top 25 best workplaces for aging services in a national program. He has more than 20 years of experience in the culinary industry and, in the episode, we discuss his transition from executive chef to executive director.
Topics covered in the episode include marketing, hospitality, and food.
The episode begins with Keo answering some icebreaker questions before he explains how he got into the long-term care in...2021-11-1439 min
People Worth Caring AboutCNA to Administrator to Educator of CNAs with Dianne Powell, Owner and Instructor of Allied Health Career Training LLCIn this week’s episode of the LTC Heroes podcast, we sit down with Dianne Powell, owner and instructor of Allied Health Career Training LLC.
Dianne started off working as a certified nursing assistant in the long-term care industry. Now she helps people train to be CNAs themselves at Allied Health Career Training LLC.
The episode begins with Dianne answering a few icebreaker questions before explaining how she first got into the industry.
We learn how long Dianne worked as a CNA before she started climbing the ladder into training. We also find ou...2021-11-1031 min
People Worth Caring AboutEntrepreneurship and Culture: From 0 to 25 Facilities in 6 Years with Owen Hammond, President, CEO and Principal at Cascadia HealthcareIn the latest episode of LTC Heroes, we discuss entrepreneurship and culture with Owen Hammond, President, CEO, and Principal at Cascadia Healthcare.
Owen established Cascadia Healthcare in 2015 and has since grown the business to 25 facilities across the United States.
The episode begins with a few icebreaker questions before Owen shares how he got into the long-term care industry.
The majority of the episode is about the growth of Cascadia Healthcare. Owen discusses the challenges of running the organization and what his visions were for the company. He also shares what he would do...2021-11-0846 min
People Worth Caring AboutFrom Stay-at-Home Mom to Managing Partner with Jill Steiner, Managing Partner at Dove Estates Senior Living CommunityIn this week’s episode of the LTC Heroes podcast, we chat with Jill Steiner, Managing Partner at Dove Estates Senior Living Community, in Goddard, Kansas.
Jill’s father, John, was the original owner of the community. After suffering a stroke during the completion stages of the community’s development, John found himself in need of the services it provided. He moved into the home with his wife, Marilyn.
Today, Dove Estates is owned by John, Jill, and her four sisters.
Throughout the episode, Jill discusses what it’s like to manage Dove Estates w...2021-11-0133 min
People Worth Caring AboutShahbazim, Green House Project, Eden Alternative, Changing Age: The Career and Insights of Dr. Bill Thomas with Dr. Bill Thomas, Founder and Chairman at MinkaIn this week’s episode of LTC Heroes, we hear the insights of Dr. Bill Thomas, Founder and Chairman at Minka. Minka provides beautifully designed, sensibly-sized homes for seniors to live in. The company was developed based on the notion that people of all ages deserve to live in a place they love and in a manner they love.
As well as Minka, Bill has founded several other projects, including The Eden Alternative and The Greenhouse Project, dedicated to improving the lives of the elderly. In the episode, we learn more about these projects.
Bill is...2021-10-1149 min
People Worth Caring AboutPublic Relations in Long-Term Care at The Evangelical Lutheran Good Samaritan Society with Nate Schema, Vice President of Operations at The Evangelical Lutheran Good Samaritan SocietyIn this week’s episode of the LTC Heroes podcast, we chatted with Nate Schema, Vice President of Operations at The Evangelical Lutheran Good Samaritan Society—the biggest not-for-profit provider of senior housing and services in the United States.
The main topic of the conversation is public relations in long-term care and how the organization has made more effort to be in the public eye. The episode begins with Nate sharing more information about his background in long-term care. We learn that Nate has over 15 years of experience in the industry.
Nate discusses the importance of c...2021-10-0440 min
People Worth Caring AboutChanging Company Culture in Long-Term Care with Bob Speelman, Vice-President of Business Development & Culture, and Brian Colleran, Owner and Founder of Foundations Health SolutionsIn this week’s episode of the LTC Heroes podcast, we discuss changing company culture in long-term care. The episode includes Bob Speelman, Vice-President of Business Development and Culture at Foundations Health Solutions, and Brian Colleran, the owner and founder of the company.
Foundations Health Solutions is Ohio's leading long-term care company, managing 59 nursing homes. The company specializes in physical therapy, skilled nursing, quality outcomes, and resident satisfaction.
The episode starts with a few icebreaker questions for Brian, including what he would change in the long-term care industry if he could.
The conversation th...2021-09-2930 min
People Worth Caring AboutEHR Implementation: The Do’s and Don’ts, according to Brandon Claps, Chief Information Officer at LorettoIn this week’s episode of LTC Heroes, we discuss EHR implementation with Brandon Claps, Chief Information Officer at Loretto.
Loretto is a senior care agency in Central New York and is going through a complete overhaul of its information systems, going completely paperless.
The episode covers many areas involved in Loretto’s EHR implementation, including how companies in the long-term care industry assess when they need an EHR, determine what features they need, purchase EHR implementation, and help their teams implement the changes.
Toward the beginning of the episode, Brandon explains how Lore...2021-09-0940 min
People Worth Caring AboutTrends in LTC Worth Talking About: The Good, the Bad and the Ugly with Dr. Jeffrey Farber, President and CEO at Jewish Home in New YorkIn this week’s episode of LTC Heroes, we meet with Dr. Jeffrey Farber, President and CEO at Jewish Home in New York. We discuss the long-term care industry trends worth talking about, including the good, the bad, and the ugly.
The New Jewish Home is a comprehensive, mission-driven nonprofit health care system for older New Yorkers, and it was established in 1848. Jeffrey has been at the company and working in the long-term care industry for four years. Although he’s still relatively new to the industry, Jeffrey has learned a lot over the years and has pick...2021-09-011h 05
People Worth Caring AboutA Free LTC Memory Program on a Mission with Rob Liebreich, CEO and President of Goodwin HouseIn this week’s episode of the LTC Heroes podcast, we sit down with Rob Liebreich, CEO and President of Goodwin House, to discuss the StrongerMemory program he established.
Rob Liebreich was chosen as President and CEO of Goodwin House Incorporated in May 2019. His energy, compassion, and creative drive, as well as his steady leadership in senior living, made him stand out during a competitive six-month national search for the new Goodwin House CEO.
StrongerMemory is a program designed to stimulate the brain’s prefrontal cortex, which is responsible for our ability to retrieve memories. User...2021-08-3049 min
People Worth Caring AboutSelling Senior Living Homes with Matt Alley, Managing Director at Senior Living Investment BrokerageIn this week’s episode of LTC Heroes, we speak with Matt Alley, Managing Director at Senior Living Investment Brokerage.
The company was founded in 1997 and represents both buyers and sellers of Seniors Housing and Long-term Care Communities nationwide.
Matt joined the company in 2006, and has won the prestigious National Achievement Award every year since 2009, as well as the President´s and Chairman’s Club Awards.
We learn that if Matt could change anything about the long-term care industry, it would be how the public views it. Matt also explains what the most signi...2021-08-1856 min
People Worth Caring AboutTraveling Long-Term Care Consultant with Constance Woulard, Nursing Divisional Director at Wellpath Recovery SolutionsOn this week’s episode of LTC Heroes, we speak with Constance Woulard, Nursing Divisional Director at Wellpath Recovery Solutions. Constance has a long career in the long-term care industry, traveling around the country as a consultant for many industries.
In the episode, we learn what it takes to be a consultant and discuss the various jobs Constance has experienced.
We learn in detail what Constance would change in the long-term care industry if she could, which is the mindset of the employees in the sector. We also discover that the biggest change Constance has se...2021-08-1133 min
People Worth Caring AboutStrategic Turnarounds in Long-Term Care with Donna Kelsey, CEO at American Senior CommunitiesIn this week’s episode of LTC Heroes, we speak with Donna Kelsey, CEO at American Senior Communities. American Senior Communities offers retirement communities for seniors in your local area.
Donna has an impressive professional background in health and long-term care. The episode begins with an icebreaker of Donna sharing her hobbies before she explains what she would change in the long-term care industry. We also learn what the most significant change is that Donna has seen in the sector over the years.
A focus of the episode is strategic turnarounds in long-term care. Donna ex...2021-08-0941 min
People Worth Caring AboutSkilled Nursing License Placed in Escrow During Covid with Randy Gasser, Executive Director, and Angela Feldbauer, Director of Admissions and Marketing, at Woodhaven Retirement CommunityIn this week’s episode of LTC Heroes, we speak with Randy Gasser, Executive Director at Woodhaven Retirement Community, and Angela Feldbauer, Director of Admissions and Marketing of the same company.
The Woodhaven Retirement Community is located in Livonia, Michigan, and offers personalized full-service care for adults aged 55 and older.
Most of the episode focuses on the skilled nursing license placed in escrow at Woodhaven during Covid-19, and we learn about the risks and challenges this introduces.
We hear in-depth about the transformation the community has gone through, and also how they worked th...2021-08-0446 min
People Worth Caring AboutCommunity Collaboration with Michelle Gramoglia, President and CEO of Woodland Pond at New PaltzIn this episode of the LTC Heroes podcast, Michelle Gramoglia, President and CEO of Woodland Pond at New Paltz joins us to discuss how LTC organizations can effectively collaborate with their wider community.
Community Collaboration
Michelle explains that when your organization has a strong presence within a community, it’s important to develop symbiotic relationships with other organizations, businesses, and community members. By forming collaborations with entities like banks, clinics, schools, and other businesses, you can have a greater impact in your community and benefit your residents while doing so.
She gives us so...2021-07-2846 min
People Worth Caring AboutOn Protecting Residents from Covid-19 with Patty Talley, Customer & Community Relation Director and Pam Doshier, Administrator & Executive Director at Dogwood VillageIn this week’s episode of LTC Heroes, we speak with Patty Talley and Pam Doshier. Both work at Dogwood Village: Patty as a Customer and Community Relations Director, and Pam as an Administrator and Executive Director.
Dogwood Village is a retirement and assisted living facility in Orange, Virginia. Incredibly, the facility went through the Covid-19 pandemic without having a single resident become infected with the virus. Because of this, how the team fought and protected its residents against the pandemic is the main focus of this episode.
We learn how the team at Dogwood Vi...2021-07-2647 min
People Worth Caring AboutOn Marketing for a Long-Term Health Care Company with Troy Bell, CEO at TanaBell Health ServicesIn this week’s episode of LTC Heroes, we speak with Troy Bell, CEO at TanaBell Health Services.
TanaBell is based in Idaho and provides high-quality health care in Skilled Nursing and Assisted Living facilities.
The hour-long episode begins with an icebreaker, with Troy telling us what his favorite hobbies and interests are. He also answers how his current self differs from his past self.
Then we learn about Troy’s first job in the long-term care industry. He goes on to answer what he would change in the industry if he was give...2021-07-2159 min
People Worth Caring AboutSuccessful LTC Acquisitions with Jay Moskowitz, CEO of VivageIn this episode of the LTC Heroes podcast, Jay Moskowitz, CEO of Vivage, joins us to discuss what you should look for when acquiring LTC facilities, and how he goes about making improvements to these facilities.
Acquiring an LTC Facility
Jay says any acquisition that you’re interested in needs to make sense for you and your team. In his mind, an acquisition makes sense when the facility is in a market you can serve and you’ll actually be able to stabilize and improve the facility.
Other factors you should consider when acqu...2021-07-191h 01
People Worth Caring AboutNursing Documentation with Rosale Lobo, Assistant Professor of Nursing and Health Policy at The University of BridgeportIn this episode of the LTC Heroes podcast, Rosale Lobo, Assistant Professor of Nursing and Health Policy, sits down with us to discuss her approach to nurse training and the importance of nursing documentation.
Nurse Training
Rosale shares that when training new nurses, she first teaches them about empathizing and understanding people. Without this foundation of interpersonal skills and an ability to see nuances about a patient, other nursing duties such as documentation become much more difficult.
Without a big picture view of your patients and knowing what qualitative data to capture, she...2021-07-1458 min
People Worth Caring AboutEmployee Satisfaction and Measuring Success with Gretchen Brown, President and CEO of Stonehill Franciscan ServicesIn this episode of the LTC Heroes podcast, Gretchen Brown, President and CEO of Stonehill Franciscan Services joins us to discuss how to develop an organization by breaking down silos and supporting staff in a productive way.
Breaking Down Organizational Silos
Gretchen talks about her experience at Stonehill and highlights the importance of forming strong relationships right off the bat with your staff as a new CEO. She also points out that if there are fragmented elements of an organization, realigning them should be a top priority as you begin your journey with an organization.2021-07-1252 min
People Worth Caring AboutPolicy and PR in LTC with Bob and Robert Hurlbut of Hurlbut Care CommunitiesIn this episode of the LTC Heroes podcast, Bob Hurlbut and his son Robert Hurlbut of Hurlbut Care Communities join us to discuss some concerning bills being passed that will impact the LTC industry. They also share a variety of tips for running multi-facility LTC communities.
Managing a Multi-Facility Care Community
With Bob currently serving as the CEO and President of Hurlbut Communities, and Robert serving as an Administrator, we start off the show talking about their experience of working in a multi-generational LTC business.
According to Bob and Robert, some of the...2021-07-0748 min
People Worth Caring AboutSuccessfully Implementing EHRs with Charles Oliver and Ayisha BradleyBenefits of Implementing EHRs
In the episode of the LTC Heroes podcast, Charles Oliver, Director of Customer Success at Experience Care, and Ayisha Bradley, QA Informatics Technician at Care Centers Centers Management, sit down with us to discuss the benefits of electronic health records and how to implement them properly.
With Ayisha and Charles both having experience in nursing, they talk about what life was like before switching to paperless operations, noting that once you get over the learning curve of a new EHR, daily workflows become much more efficient.
Challenges When Implementing...2021-07-0645 min
People Worth Caring AboutInnovation in LTC with Steve Lindsey, CEO of Garden Spot VillageIn this episode of the LTC Heroes podcast, Steve Lindsey, CEO of Garden Spot Village, joins us to discuss how to approach innovation in the LTC industry.
Building a Culture of Innovation
To start the show, Steve describes innovation simply as “Applying resources and finding new ways to solve real problems.” He says people often overcomplicate innovation by confusing it with creativity, leading them to develop solutions for things that aren’t truly problems.
Steve highlights the importance of developing a culture of innovation where everyone at your facility thinks through challenges and focuse...2021-06-2850 min
People Worth Caring AboutGeriatrics and Person Centered Care with Mike Wasserman, Past President of the CALTCMOn this episode of the LTC Heroes podcast, Mike Wasserman, Past President of the California Association of LTC Medicine, joins us to share his insights on leadership and person centered care in the field of geriatrics.
The Field of Geriatrics
Mike explains that the difference between the geriatric approach to care and traditional primary care is that geriatrics focuses on the function and quality of life for patients rather than diagnosis, treatment, and cures. Taking a person centered approach to care, geriatrics is about truly getting to know a person in order to figure out...2021-06-2158 min
People Worth Caring AboutLTC Branding and Leadership with Stacey Pickering, Executive Director at Mississippi Veterans AffairsOn this episode of the LTC Heroes podcast, Stacey Pickering, Executive Director at Mississippi Veterans Affairs, sits down with us to share his expertise on leadership and branding in the LTC industry.
LTC Leadership
Stacey points out the fact that you can never be static as a leader. Challenges will arise, you’ll find solutions for those challenges, and the cycle will repeat. The key is to always assess where the root causes of issues are and face them head-on. He also describes the importance of knowing how hard to push your team and truly li...2021-06-1448 min
People Worth Caring AboutElder Abuse Awareness and Prevention with Carol Silver-Elliott, President and CEO at Jewish Home FamilyOn this episode of the LTC Heroes podcast, Carol Silver-Elliott, President and CEO at Jewish Home Family, sits down with us to discuss the ever-important issue of elder abuse and how we can increase awareness of this problem.
Carol starts the episode by defining elder abuse as an intentional act by a trusted caregiver that does harm to an elderly person. This can include physical abuse, verbal abuse, emotional abuse, and also acts of neglect. She points out the sad reality that between 3.5 and 5 million seniors suffer from elder abuse every year.
She says many...2021-06-0855 min
People Worth Caring AboutCrisis Management in LTC with Melissa Orth, President and CEO of The Legacy Senior CommunitiesThe Learning Curve as a New LTC Leader
On this episode of the LTC Heroes podcast, Melissa Orth, President and CEO of The Legacy Senior Communities, sits down with us to discuss her journey into LTC and how her organization took the recent Texas power outage in stride.
Melissa talks about her experience of transitioning from education to LTC, noting the skills she was able to reapply and the new knowledge she had to learn around regulations and requirements.
She discusses the learning curve around marketing in LTC, highlighting all the different parties...2021-05-3149 min
People Worth Caring AboutThe PACE Philosophy of Care with Stephanie Button, VP at PACE CNYHow PACE Organizations Deliver Care
On this episode of the LTC Heroes podcast, Stephanie Button, VP at PACE CNY, sits down with us to discuss what distinguishes a PACE organization from other LTC organizations. She also discusses how they navigated the challenges associated with the pandemic.
Stephanie describes PACE as a philosophy of care that combines home-based care delivery with access to a day center for their patients. Acting as both a provider and payor source for long-term care, this all-inclusive model gives patients an alternative to traditional LTC communities. Stephanie points out that anyone...2021-05-2533 min
People Worth Caring AboutGetting to Yes with Todd Andrews, President of the CCRC Division at Asbury Communities Inc.LTC Leadership and Problem Solving
On this episode of the LTC Heroes podcast, Todd Andrews, President of the CCRC Division at Asbury Communities Inc., sits down with us to share his experience of developing the people and LTC communities he has served.
Todd says his guiding principle throughout his leadership journey has been the concept of “getting to yes.” In other words, how do we get to a point where we’re listening to the needs of our employees and giving them the proper resources in order for them to say yes to the challenges they f...2021-05-2341 min
People Worth Caring AboutPredictable Quality Outcomes with Mark Klyczek, President and CEO of Virginia Health ServicesQuality Outcomes in LTC
On this episode of the LTC Heroes podcast, Mark Klyczek, President and CEO of Virginia Health Services, sits down with us to share his insight on creating predictable quality outcomes in LTC.
When it comes to improving quality, Mark highlights the importance of focussing on small incremental improvements that lead to big lasting change.
He notes that quality measures are much like an open-book test, meaning that there really shouldn’t be any surprises if you’re gathering and analyzing quality data correctly.
Quality Improvement Resources
Ma...2021-05-1938 min
People Worth Caring AboutOrganizational Leadership in LTC with Reed VanderSlik, President and CEO of Baptist Retirement HomesCommunication as an LTC Leader
On this episode of the LTC Heroes podcast, Reed VanderSlik, President and CEO of Baptist Retirement Homes, sits down with us to discuss what effective organizational leadership looks like in our industry.
Reed talks about his unique transition from working in the manufacturing industry to entering LTC, and touches on the challenges of understanding regulations and reimbursement as a newcomer to the industry.
He shares the details of a tragic story involving coworkers, and what he learned by navigating that experience. He notes that the frequency and clarity...2021-05-1742 min
People Worth Caring AboutPreventive Medicine and Purpose in LTC with Dr. Roger Landry, Author of Live Long, Die ShortPreventative Medicine
On this episode of the LTC Heroes podcast, Dr. Roger Landry, author of Live Long, Die Short, sits down with us to share his experience as a preventive medicine physician with the Air Force and in the LTC industry.
Roger opens the episode by describing how his 22 years as an Air Force surgeon shaped his view of preventative medicine and successful aging. He notes that a big part of his success was being able to understand how lifestyle and social factors contributed to the longevity of the military population he was serving.
2021-05-1257 min
People Worth Caring AboutBioethics in LTC with Chris Wilson, Attorney and Healthcare Ethics ConsultantOn this episode of the LTC Heroes podcast, Chris Wilson, Attorney and Healthcare Ethics Consultant, sits down with us to share her insight on the state of bioethics in the LTC industry.
Chris describes her journey of first becoming an RN, and then an attorney with a focus on bioethics. She shares that there’s often an overlap between bioethics issues and legal issues which need more attention from the LTC industry as a whole.
Chris highlights the fact that the LTC industry is lagging behind other healthcare sectors in regards to bioethics because LTC fa...2021-05-1043 min
People Worth Caring AboutBioethics in LTC with Chris Wilson, Attorney and Healthcare Ethics ConsultantOn this episode of the LTC Heroes podcast, Chris Wilson, Attorney and Healthcare Ethics Consultant, sits down with us to share her insight on the state of bioethics in the LTC industry.
Chris describes her journey of first becoming an RN, and then an attorney with a focus on bioethics. She shares that there’s often an overlap between bioethics issues and legal issues which need more attention from the LTC industry as a whole.
Chris highlights the fact that the LTC industry is lagging behind other healthcare sectors in regards to bioethics because LTC fa...2021-05-1043 min
People Worth Caring AboutTips for Young LTC Administrators with Joe Mason, Administrator at Prairie ManorChallenges as a Young Leader in LTC
In this episode of the LTC Heroes podcast, Joe Mason, Administrator of Prairie Manor, sits down with us to share his experience of being a young leader in the LTC Industry.
At only 28 years of age, Joe already has many years under his belt as a successful LTC administrator. He shares that building confidence as a young leader is a process, and that there’s always a little bit of imposter syndrome you have to work through. These insecurities, however, can help you stay on your toes and st...2021-05-0336 min
People Worth Caring AboutLTC Marketing Admissions with Greg Byrge and Jamilyn Bloodworth of WesleyChallenges of LTC Marketing Admissions
In this episode of the LTC Heroes podcast, Greg Byrge, Executive Director at Wesley, and Jamilyn Bloodworth, Director of Marketing Admissions at Wesley, sit down with us to share their deep knowledge of marketing in the LTC industry.
We discuss the challenges that smaller LTC facilities such as Wesley face in concerns with marketing admissions and highlight the importance of letting your marketing director have full autonomy so they can do their job effectively.
Jamilyn and Greg talk about their strategies for keeping beds full, including forming and...2021-04-2640 min
People Worth Caring AboutDynamics of a Family-Run LTC Facility with Lisa and Ally LeatherwoodManaging a Family-Run LTC Facility
On this episode of the LTC Heroes podcast, Lisa Leatherwood, Administrator of Silver Bluff Village, and Ally Leatherwood, CNA at Silver Bluff Village, join us to discuss their experience of managing and working at their family-run LTC facility.
Lisa is the third-generation operator at Silver Bluff Village and she describes how leadership qualities and skills get passed down through generations. She notes that it’s a process of taking the best qualities from past generations and revamping any qualities that could be improved.
This continuous improvement, passion for LT...2021-04-1946 min
People Worth Caring AboutCapturing Our Elders’ Stories with Sky Bergman, Director of Lives Well LivedAsking the Right Questions
On this episode of the LTC Heroes podcast, Sky Bergman, Director of Lives Well Lived sits down with us to discuss her documentary and the fruitful insights that came from it.
Sky outlines her inspiration for the film and highlights the importance of having the right questions and framework to start from when capturing the stories of elders.
She notes that if your LTC facility wants to start a similar process of gaining insight from your residents, it’s best to take it slow—asking one question per week coul...2021-04-1237 min
People Worth Caring AboutLTC Legal Counsel and Affiliations with Glenn Fox, Executive VP of ACTS Retirement-Life Communities, Inc.LTC Affiliations and Acquisitions
On this episode of the LTC Heroes podcast, Glenn Fox, Executive VP - Legal, Compliance, Risk Management, and General Counsel at ACTS Retirement-Life Communities, sits down with us to share his legal and financial expertise in the LTC industry.
Glenn outlines the differences between non-profit LTC acquisitions and affiliations, describing why organizations would choose one over the other, or a combination of both. He discusses the main reasons organizations would want to be acquired or become affiliated, which includes needing financial assistance and guidance when there’s a change in management....2021-04-0549 min
People Worth Caring AboutLeading by Example in LTC with Erica Knepper, Director of Business Development at Holgate CenterEmpowering Staff and Residents
On this episode of the LTC Heroes podcast, Erica Knepper, Director of Business Development/RN Consultant at Holgate Center, sits down with us to talk about her many career transitions and the associated challenges of becoming a young female leader in the LTC industry.
Erica shares what it takes to be an effective leader in LTC, noting that being willing to do what you’re asking of others is a key aspect of leadership. In order to empower the people you’re managing or leading, you have to listen to them, find...2021-03-311h 00
People Worth Caring AboutProblem Solving through Change Management with Annette Greely, President and CEO at Jones-Harrison ResidenceChange Management in LTC
In this episode of the LTC Heroes podcast, Annette Greely, President and CEO at Jones-Harrison Residence, shares her experience of improving LTC facilities through effective change management.
She says that although some LTC facilities look good on paper, you need to enter those facilities with “eyes wide open,” taking an honest look at what needs to be improved. She shares how she addresses change with leaders that are stuck in their ways by finding a balance between pushing them in the right direction and respecting where they’re at.
Improv...2021-03-1752 min
People Worth Caring AboutCare Coordination and Leadership in LTC with Barbara Klick, CEO at Sholom Community AllianceLTC Care Coordination
In this episode of the LTC Heroes Podcast, Barbara Klick, CEO at Sholom Community Alliance, shares her expertise around care coordination and effective leadership in acute care and LTC.
Barbara discusses how her business knowledge paired with her clinical experience allows her to balance high-quality clinical care with meeting financial objectives. She explores the importance of aligning with an organization’s values as a CEO and highlights the emphasis that Sholom puts on honoring elders and the impact of forgiveness.
She dives into what it takes to improve care coordination in...2021-03-0349 min
People Worth Caring AboutInteroperability in LTC with Scott Stuewe, President and CEO of DirectTrustHealthcare Interoperability
In this episode of the LTC Heroes Podcast, Scott Stuewe, President and CEO of DirectTrust, shares his insight on improving interoperability for the healthcare industry and LTC facilities.
He describes the current approaches to interoperability, what needs to change, and the ongoing challenges the healthcare system faces in this regard.
Scott points out that the LTC industry is behind in their interoperability efforts due to facilities not being obligated to integrate these kinds of solutions. It’s also because EHR vendors previously haven’t been building interoperability capabilities for these facilities.
2021-03-0153 min
People Worth Caring AboutSenior Care Advocacy with Steve LaForte, Director of Corporate Affairs and General Counsel at Cascadia HealthcareSenior Care Advocacy
In this episode of the LTC Heroes Podcast, Steve LaForte, Director of Corporate Affairs and General Counsel at Cascadia Healthcare, talks about his experience of successfully growing post-acute and senior housing facilities.
Steve shares his passion for advocacy and the need to shift public perception of senior care facilities in order for seniors to access the care they need and deserve. He explores the need for change in the senior care industry and how the pandemic can act as a catalyst for positive change.
Embracing Value-Based Care
He...2021-02-2457 min
People Worth Caring AboutRegulatory and Care Delivery Challenges at Nursing Homes with David Hoffman, JD, FCPPNursing Home Regulatory Challenges
In this episode of the LTC Heroes Podcast, David Hoffman, President and Founder of David Hoffman & Associates, sits down with us to share his insight on overcoming the regulatory and care delivery challenges associated with nursing homes and other LTC facilities.
With many years as an attorney under his belt, David shares his experience working on negligence cases, leading regulatory efforts, and discusses why aggressive oversight of this industry is a must to ensure proper care for residents.
Nursing Home Staffing and Residents
David...2021-02-221h 10
People Worth Caring AboutTraining New Nursing Home Administrators with KJ Page, Executive Director of Chaparral HouseOn this episode of the LTC Heroes Podcast, KJ Page, Executive Director of Chaparral House joins us to share her experience of working as a preceptor for aspiring Nursing Home Administrators.
KJ discusses some of the challenges for Administrators, including the fact that many don’t have a clinical background. This ultimately motivated her to become a preceptor so she could share her nursing knowledge alongside her administrative experience with AITs.
She walks through the stages of becoming an administrator from the initial assessment all the way through certification. She explores the reasons people want to...2021-02-1751 min
People Worth Caring AboutChange Management Consulting at SNFs with Lisa Grod, Owner of LWG & AssociatesOn this episode of the LTC Heroes Podcast, Lisa Grod, Owner of LWG & Associates, sits down with us to share her vast knowledge of helping skilled nursing facilities (SNFs) bring on new administrators and the associated challenges.
Lisa discusses what it takes to be authentic in your daily work, and how to help maintain a high quality of life for seniors and the staff that works so hard to care for them.
Lisa describes the details of her work as an Interim administrator and consultant, sharing the importance of gaining buy-in from SNFs in order...2021-02-1544 min
People Worth Caring AboutImproving Occupancy Rates at LTC Communities with Lola Rain, Growth Strategist at Senior Living ForesightIn this episode of the LTC Heroes Podcast, Lola Rain, Growth Strategist with Senior Living Foresight, sits down with us to share her insight around improving occupancy and retention at long-term care facilities.
She discusses how the decline in LTC occupancy is largely due to a combination of economic factors, environmental factors, and negative public perceptions of these facilities. She says that there needs to be a shift in the attitude around LTC facilities, and it starts with seeing these facilities as communities. We need to get rid of the F-word.
She describes the importance...2021-02-1150 min