Shows
All Home Care MattersPodcast Take Over with Peter Murphy Lewis & Lance A. Slatton "The Senior Care Influencer"All Home Care Matters and our host, Lance A. Slatton were honored to welcome Peter Murphy Lewis back as guest to the show for a "Podcast Takeover" where Peter turns the microphone on Lance and interviews him. About Peter Murphy Lewis: Peter Murphy Lewis is a documentary filmmaker, CNA, and long-term care advocate who uses storytelling to spotlight the unsung heroes of caregiving. He is the creator of the docuseries People Worth Caring About, which reveals the real human stories behind the caregiving crisis in America. With a b...
2026-01-231h 00
Gratitude Geek | Business Education for Gen X Women SolopreneursRebuild From Zero with Peter Murphy LewisWhen political turmoil in Chile pushed his adopted home “into disarray,” growth hacker and documentary filmmaker Peter Murphy Lewis lost his company, his community, and the life he’d spent 14 years building. In less than two weeks, he and his wife left everything behind and moved back to the U.S. with their three‑year‑old—starting again from his parents’ basement in Kansas.
In this conversation with host Kandas Rodarte, Peter shares how he used a “do a lot with a little” growth‑hacking mindset to rebuild from zero, and what that looks like for solopreneurs—especially women over 40—who...
2026-01-2035 minGratitude GeekRebuild From Zero with Peter Murphy LewisWhen political turmoil in Chile pushed his adopted home “into disarray,” growth hacker and documentary filmmaker Peter Murphy Lewis lost his company, his community, and the life he’d spent 14 years building. In less than two weeks, he and his wife left everything behind and moved back to the U.S. with their three‑year‑old—starting again from his parents’ basement in Kansas.
In this conversation with host Kandas Rodarte, Peter shares how he used a “do a lot with a little” growth‑hacking mindset to rebuild from zero, and what that looks like for solopreneurs—especially women over 40—who...
2026-01-2035 min
People Worth Caring AboutThe Seven-Year Journey to Creating a Sacred Space with Kelly Sparr and Jace Cooley of The Grace SpaceIn this episode, hosts Peter Murphy Lewis and Jalene Carpenter sit down with the heart and soul of The Grace Space, a hospice facility in Nebraska. Kelly Sparr, the founder who spent seven years bringing her vision to life, and Jace Cooley, a dedicated CNA turned nursing student, discuss the profound beauty found in end-of-life care. From the unconventional path Jace took from installing sprinklers to guarding souls, to the vital role of Pickles the therapy dog, this conversation reframes hospice as a place of deep human connection, dignity, and even joy.Key Takeaways:
2026-01-1529 min
People Worth Caring AboutWhy Storytelling Matters for the Future of Health Care with Philip Scalo of Bartley HealthcarePeter Murphy Lewis and Jalene Carpenter are joined by Philip Scalo, Founder and Chairman of Bartley Healthcare and Chairman of Preferred Care Management. An attorney who began his career representing health-care clients, Phil pivoted in the 1980s to build a better model for long-term care, founding Bartley Healthcare in 1984. He has grown it into one of New Jersey's most awarded senior living organizations, spanning skilled nursing, rehab, assisted living, memory care, hospice, and home care. Phil shares his perspective on the industry's big wins, the fight for regulatory relief, and the formative moments that have shaped his leadership philosophy...
2025-12-1841 min
Creating a New HealthcareEpisode #212 How Stories Change Our Opinion with Peter Murphy Lewis, Host, People Worth Caring AboutCertified Nursing Assistants. They are the lifeblood of so much of what we do in healthcare, particularly in elder care, and yet they rarely share the limelight with the doctors, surgeons, and specialists.
Our guest today, Peter Murphy Lewis, is a documentary film maker who started out just trying to educate the Nebraska government on the shortage of CNAs in their state. What started as a single, 20-min documentary has turned into multiple seasons of the hit show, People Worth Caring About. The docuseries highlights the work of CNAs in nursing homes, sharing their stories in order t...
2025-12-1727 min
People Worth Caring About30 Years of Shaping Healers with Peggy Abels of the University of Nebraska at KearneyPeggy Abels, Director of Health Sciences at the University of Nebraska at Kearney, joins Peter to share her 30-year journey guiding students into health care careers. She discusses her rural roots, the growing needs across Nebraska, and the programs UNK and UNMC have built to strengthen the state’s health care workforce.Peggy walks through the creation of Health Science Explorers and the Kearney Health Opportunities Program (KHOP), explaining how these initiatives spark interest early, support first-generation students, and help rural communities build long-term access to care.Key Takeaways:...
2025-12-1109 min
People Worth Caring AboutWhen Good Vibes Lead to Great Care with Jessica Guerrero of Emerald Nursing and Rehab LakeviewOn this episode, host Peter Murphy Lewis talks with Jessica Guerrero, Administrator of Emerald Nursing and Rehab Lakeview, whose journey from a teenage dietary aide to a respected health care leader is as inspiring as it is heartfelt. Jessica shares her path from working at Subway to building a culture of compassion and belonging within her facility. She opens up about overcoming fear and imposter syndrome, leading through vulnerability, and transforming a once-struggling workplace into a true home for residents and staff alike.Key Takeaways:00:00 Introduction.01:24 A...
2025-12-0413 min
People Worth Caring AboutA Teenager’s Perspective on Compassionate Care with Benjamin VanDiest of Mount Carmel HomeOn this episode, host Peter Murphy Lewis talks with Benjamin VanDiest, a sophomore at the University of Nebraska Kearney and Certified Nursing Assistant at Mount Carmel Home. Benjamin shares his journey from a high school CNA class to discovering a deep passion for caregiving. He reflects on lessons learned from the elderly residents he serves and the personal inspiration he draws from his own family’s experience with caregiving.Key Takeaways:00:00 Introduction.01:16 Taking a CNA class in high school sparked an early interest in health care....
2025-12-0108 min
Speaking of Travel® With Marilyn BallWhere Storytelling Meets The Journey With Peter Murphy LewisIn this episode of Speaking of Travel, brace yourself for a high-voltage deep dive into reinvention, resilience, and the raw power of storytelling. We’re joined by Peter Murphy Lewis, a global entrepreneur, magnetic storyteller, and creative catalyst who has built brands on multiple continents, led teams through chaos, and transformed collapse into pure momentum.From building businesses across South America to running a thriving travel company and hosting a national TV show in Chile, Peter’s journey feels larger than life. He shows us that real leadership isn’t about control but more about curios...
2025-11-1641 min
People Worth Caring AboutLeading With Art and Heart with Collette Mieres of Ovation Heartwood PreserveOn this episode, host Peter Murphy Lewis talks with Collette Mieres, Executive Director of Ovation Heartwood Preserve. She shares how early lessons in compassion shaped her leadership in senior living and how creativity, empathy, and everyday acts of kindness drive meaningful care for both residents and staff.Key Takeaways:00:00 Introduction.01:01 Family influences can shape a lifelong commitment to care.04:17 Love and care for patients make a lasting impact.06:38 Creativity in daily activities enhances connection and joy.
2025-11-1314 min
People Worth Caring AboutA Grandmother’s Legacy in Long-Term Care with Greg Ernst of Dial Senior LivingOn this episode, host Peter Murphy Lewis talks with Greg Ernst, Vice President of Operations at Dial Senior Living and Chair of the Nebraska Healthcare Assisted Living Association. Greg shares his path from an uncertain start in healthcare to finding lasting purpose in senior living. He reflects on the daily rewards of connecting with residents, the importance of authenticity in leadership, and the impact of often-overlooked frontline caregivers. His story highlights the heart of long-term care and why people matter most.Key Takeaways:00:00 Introduction.02:40 Discovering senior living...
2025-10-2321 min
Higher Ed AV Podcast334: Peter Murphy Lewis, CEO, Fractional CMO, Strategic PeteThis week on the Higher Ed AV Podcast, Joe Way welcomes Peter Murphy Lewis, CEO and Fractional CMO of Strategic Pete, to the show. They discuss his role, evolving from teaching and to personal branding. Learn how to discover who your are, how to make true personal connection with others, and use that for professional growth. Watch and listen!Connect with Peter Murphy Lewis:Web: https://strategicpete.comLinkedIn: https://www.linkedin.com/in/petermurphylewis/Connect with Joe Way:Web: https://www.josiahway.comLinkedIn: https://www.linkedin.com/in/josiahwayX...
2025-10-2144 min
People Worth Caring AboutHow a 98-Year-Old “Turtle Catcher” Changed Everything with Maria Hudson of Good SamaritanOn this episode, host Peter Murphy Lewis talks to Maria Hudson, Senior Lead Administrative Assistant at the Good Samaritan Society. Maria shares how community involvement, frontline advocacy, and powerful resident experiences are reshaping perceptions of long-term care. From fishing trips to policy discussions in Washington, Maria highlights both the challenges and the joys of senior living today.Key Takeaways:00:00 Introduction.02:52 Sitting with senators to share frontline stories of long-term care.04:52 How COVID reshaped the workforce and made hiring in rural care difficult.06:42 Why...
2025-10-1612 min
Rethinking Aging Club PodcastLiving Choices Understanding Long Term Care with Erin Hart, Benjamin Surmi, Stacey Eisenberg, Peter Murphy LewisOctober is Long-term Care Residents Rights Month October. October 9, 2025 is Ageism Awareness Day. Recorded on October 9, 2025, this episode is part of our Living Choices Series. Our goal was to explain through discussion with experts what “nursing homes” are as the term is used far too generically by many journalists. We touched on alternatives to nursing homes for long term care. Thanks to Erin Hart, we learned a lot about what Ohio is doing in this field, which is in many ways admirable. Benjamin Surmi was very helpful asking questions as co-host. We thank Peter Murphy Lewis for his P...
2025-10-1452 min
People Worth Caring AboutHow a 101-Year-Old Became “Assistant” with Danielle Rasmussen of Linden CourtHost Peter Murphy Lewis is joined on this episode by Danielle Rasmussen, Life Enrichment Coordinator at Linden Court. Danielle shares her journey from librarian to life enrichment, her high-energy approach to engaging residents, and the meaningful stories that shape her work in senior living. From celebrating 104th birthdays to helping a 101-year-old find renewed purpose, she illustrates the power of connection, dignity, and joy in long-term care.Key Takeaways:00:00 Introduction.01:38 Feeling grateful to get paid for making residents happy.06:02 Giving a 101-year-old resident a sense...
2025-10-0912 min
EGGS! The PodcastEggs 434: The Intersection of "AI" and Human Connection with Peter Murphy LewisSummaryIn this engaging conversation, Peter Murphy Lewis shares his entrepreneurial journey, emphasizing the importance of human connection, the role of AI in marketing, and the value of authenticity in building relationships. He discusses the challenges faced by businesses today and offers actionable strategies for small business growth, highlighting the significance of attention and the effective use of data. The dialogue also explores cultural insights gained from Peter's experiences in Latin America, reinforcing the idea that personal connections are vital in a tech-driven world.TakeawaysPeter's journey reflects the uncertainty many...
2025-10-0244 min
People Worth Caring AboutConnecting Schools and Communities to Health Care Careers with Jenni Torres of Nebraska Health Care AssociationOn this episode, host Peter Murphy Lewis talks to Jenni Torres, Education Service Coordinator at Nebraska Health Care Association. Jenny shares how her first year in the role has focused on outreach, education, and supporting students from diverse communities across Nebraska. She highlights her work connecting schools and agencies, building CNA pathways, and promoting programs like their Spanish track to better serve the local Latino community.Key Takeaways:00:00 Introduction.02:33 Experience working with diverse populations adds value to health care education efforts.03:27 Community engagement is highlighted...
2025-09-2510 min
People Worth Caring AboutThe “COVID Curse” and Reframing Senior Care with Julie Masters of University of Nebraska OmahaOn this episode, host Peter Murphy Lewis talks to Julie Masters, Professor of Gerontology at the University of Nebraska Omaha. Julie shares her passion for reframing how we view aging and why education, community design, and storytelling are essential to creating meaningful experiences for older adults. She reflects on shifts in gerontology programs, her own experiences navigating health care systems, and the urgent need to make communities more age-friendly.Key Takeaways:00:00 Introduction.01:54 Nobody hopes to end up in long-term care.06:07 COVID created a lasting stigma...
2025-09-1828 min
People Worth Caring AboutLessons From a 20-Year Journey in Senior Care with Sean Baessler of Elk Ridge VillageOn this episode, host Peter Murphy Lewis talks to Sean Baessler, Assistant Executive Director of Elk Ridge Village. Sean shares how a part-time job at 17 grew into a two-decade career in senior care, the mentors who shaped his path, and the small daily actions that make a big difference in community life. From pranks with residents to board-level leadership in Nebraska, Sean reflects on the people and moments that defined his calling.Key Takeaways:00:00 Introduction.02:59 Small gestures can mean the world.04:24 Helping seniors live their...
2025-09-1117 min
Roundtable TalkEP 21 / Peter Murphy Lewis / Filmmaker, storyteller and advocate for the heroes of long-term careOn this episode of Varsity’s Roundtable Talk, we sit down with Peter Murphy Lewis, documentary filmmaker and co-creator of People Worth Caring About, a YouTube series that shines a spotlight on caregivers in long-term care communities across the country.
Peter shares how his grandparents’ positive experiences in senior living inspired his work and why focusing on staff stories helps shift public perception. He recalls moving encounters in hospice, lessons about dignity and language, and how storytelling can inspire young people to see caregiving as a calling.
2025-09-1147 min
Engaging MarketeerPeter Murphy Lewis Takes Over The Engaging MarketeerIt's about to get personal 🔥 In this special takeover of The Engaging Marketeer, Peter Murphy Lewis sits Darren in the hot seat and asks the questions no one else does. From award-winning comedian to expert marketer, Darren’s, shall we say, unique mix has drawn comparisons to “Gary Vee crossed with a stand-up.” But how do you take your authentic personality - even the quirks you may try to hide - and turn that into a business advantage? In this week's episode, Darren explains why faking it never works, how being yourself attracts the right...
2025-09-0529 min
People Worth Caring AboutWhy Rural Doesn’t Mean Behind with Traci Haglund of Wakefield Health Care CenterOn this episode, hosts Peter Murphy Lewis and Jalene Carpenter talk to Traci Haglund, Licensed Nursing Home Administrator of Wakefield Health Care Center. She shares an unfiltered look at the realities of rural long-term care — balancing limited beds, unpredictable Medicaid rates, and staff recruitment with deep community commitment. From leveraging association leadership to shaping workplace culture that attracts teens and retirees alike, this conversation offers timely insights for anyone navigating the pressures of rural health care leadership.Key Takeaways:00:00 Introduction.03:49 Small-town care requires managing relationships over decades....
2025-08-2834 min
Compassion & Courage: Conversations in HealthcareFinding Joy in Long-Term Care – Erin Hart and Peter Murphy LewisIn this episode of Compassion & Courage, Marcus Engel engages with guests Erin Hart and Peter Murphy Lewis to discuss the vital role of caregivers in long-term care settings and some of the creative work in healthcare. They explore the often-overlooked stories of compassion, joy, and community within these facilities, highlighting the importance of caregiver relationships with residents. Listeners are encouraged to explore resources for entering the long-term care field and to appreciate the meaningful work being done by caregivers across the country to support our elders. Resources for you: More communication tips and resources fo...
2025-08-2531 min
Aspire for More with ErinBe Human not Hollywood with Documentarian Peter Murphy LewisSend me your feedback on this episode!Perception can make or break senior living. Filmmaker and storyteller Peter Murphy Lewis is here to flip the script — and put caregivers at the heart of the story.In this episode, we unpack the making of People Worth Caring About, the groundbreaking documentary shining a light on the passion, grit, and humanity of long-term care teams. You’ll hear why authentic, imperfect storytelling connects deeper than polished marketing, and how leaders can use it to recruit, retain, and inspire.Whether you’re a senior living leader, market...
2025-08-1437 min
Inspired Caring192. Celebrating Caregivers and Community with Erin Hart from the Ohio Health Care Association and Documentarian, Peter Murphy LewisDescription: Join Michele Magner as she welcomes Erin Hart from the Ohio Health Care Association and Peter Murphy Lewis, a Documentarian and storyteller, to discuss the transformative power of caregiving. Discover the heartwarming stories behind the series "People Worth Caring About," which highlights the dedication of professional caregivers and the vibrant communities they create. They share the behind the scenes of what's really happening in senior living.Key Highlights:Erin Hart shares her journey from corporate roles to advocacy in long-term care. Peter Murphy Lewis discusses his passion for storytelling and capturing the essence of...
2025-08-0643 min
People Worth Caring AboutThe Dining Director Who Never Left with Tracy Lichti of New Cassel Retirement CenterOn this first episode of “People Worth Caring About," hosts Peter Murphy Lewis and Jalene Carpenter talk to Tracy Lichti, President and CEO of New Cassel Retirement Center. Tracy shares her journey and opens up about the emotional depth, purpose, and leadership required in the long-term care industry. She reflects on launching the Nebraska LEAD Program, the power of planting seeds in others, and what it really means for caregivers to make space for families just to be family.Key Takeaways:(03:24) Tracy created the Nebraska LEAD program to address le...
2025-08-0146 min
Engaging MarketeerUsing SEO To Compete Against The Big Boys With Strategic Pete - Peter Murphy LewisWhat if your marketing didn’t just sell a product - but told a story powerful enough to land you on Netflix? That’s exactly what Peter Murphy Lewis is doing. In this episode, Peter joins Darren to talk about his journey from SEO trailblazer to documentary producer, and how he’s helping brands create long-form storytelling assets that build trust, authority and serious commercial clout. They also get into the chaos of SEO, what most businesses should stop doing, and this one tactic that's DEFINITELY still working. More about Peter: ...
2025-07-1858 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaActionable Strategies for Your Marketing Team with Peter Murphy Lewis | Marketing Expedition PodcastPeter Murphy Lewis is the founder of StrategicPete.com and a fractional Chief Marketing Officer who helps CEOs turn overwhelming marketing data into clear paths for revenue and growth. His expertise spans industries like software, travel, media—even zoos and banks, which are more alike than you might think.Peter has hosted two TV shows, recently produced and narrated a documentary, and leads his unique life from a literal zoo where he lives with his family. Known for his innovative approach, Peter specializes in building resilient, high-performing teams and aligning marketing efforts with measurable success....
2025-07-1049 min
Multiply Your Success with Dr. Tom DuFore263. Your Marketing Agency Isn't the Problem, Your Strategy Is—Peter Murphy LewisHave you struggled with finding success when hiring marketing agencies? If you have, there’s a good chance it is not because the marketer doesn’t know what to do. Our guest today is Peter Murphy Lewis, and he explains to us the Big 5 Mistakes leaders make when hiring marketing agencies.TODAY'S WIN-WIN:Consider using LinkedIn as a second website for your franchise recruitment efforts.LINKS FROM THE EPISODE:Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. You can visit our guest's website at: www.Str...
2025-06-2329 min
The Purposeful Marketing Podcast#117: How can B2B marketers find community where no one is looking? Ft. Peter Murphy Lewis, Founder at Strategic PeteIn this episode of the Purposeful Marketing Podcast, Aaron and James chat with Peter Murphy Lewis to explore the concept of community. They discuss the importance of being present in relationships, the value of seeking out new experiences, and how curiosity can lead to better marketing strategies. Peter shares anecdotes about living in a zoo and the lessons learned from communal living, emphasizing the significance of being helpful and building connections. The conversation highlights the need for marketers to focus on community engagement and the human aspect of their work.Subscribe to the Purposeful Marketing Podcast....
2025-06-1337 min
The Digital ExecutiveFrom Backpack to Boardroom: Peter Murphy Lewis on Marketing Clarity and Building A-Players | Ep 1071In this episode of The Digital Executive podcast, Peter Murphy Lewis, founder of Strategicpete.com and a fractional Chief Marketing Officer, shares his unique entrepreneurial journey. Lewis recounts how he built and successfully sold a nationally recognized tourism company, gaining invaluable lessons in leadership, brand building, and growth hacking along the way. Now, through Strategicpete.com, he helps CEOs untangle overwhelming marketing data and transform it into clear, actionable growth strategies, emphasizing the crucial need for a "map" and alignment on success metrics before launching campaigns.Lewis also discusses a key insight from his upcoming book, "Interns...
2025-06-0909 min
SharkPreneurEpisode 1144: Inside the Mind of Seth Greene: A Sharkpreneur Special Episode with Peter Murphy LewisWhat happens when podcast host, master marketer, and referral system pioneer Seth Greene takes the hot seat and gets grilled on his biggest wins, toughest failures, and the real story behind 2,000 videos and a no-ask referral empire?
In this rare role-reversal episode, Sharkpreneur host Seth Greene is interviewed by Peter Murphy Lewis, founder of StrategicPete.com. Seth opens up about the mindset, methods, and mistakes behind his entrepreneurial journey. From selling his house using Facebook ads to building a no-ask referral system that earned him three Dan Kennedy Marketer of the Year nominations, Seth shares t...
2025-05-1213 min
All Home Care MattersPeter Murphy Lewis Filmmaker & Long-Term Care Advocate All Home Care Matters and our host, Lance A. Slatton were honored to welcome filmmaker and long-term care advocate Peter Murphy Lewis as guest to the show. About Peter Murphy Lewis: Peter Murphy Lewis is a documentary filmmaker, CNA, and long-term care advocate & founder of Strategic Pete who uses storytelling to spotlight the unsung heroes of caregiving. He is the creator of the docuseries People Worth Caring About, which reveals the real human stories behind the caregiving crisis in America. With a background in marketing and content strategy, Peter brings a unique blend of empathy and clarity to both film and b...
2025-05-1239 min
Digital Marketing Success SecretsActionable Strategies for Integrating AI into Content Creation, with guest Peter Murphy LewisIn this episode, we dive into the future of content creation with Peter Murphy Lewis, a seasoned marketing strategist helping businesses grow through smart, impactful storytelling. We explore actionable strategies for integrating AI into content workflows—cutting hours off production time while amplifying results.Peter shares real-world insights on how to combine AI tools with data-driven marketing to craft content that connects and converts—without sacrificing the human element. Peter offers practical advice for adopting AI with confidence, creativity, and control. You’ll learn ho...
2025-04-2223 min
Talking Too Loud with Chris SavageThe Fractional CMO Who Lives In A Zoo with Peter Murphy LewisPeter Murphy Lewis has lived many lives: TV host, travel brand founder, documentary filmmaker, and now fractional CMO.On the latest episode of Talking Too Loud, the founder of Strategic Pete joins Chris and Sylvie to get loud about the importance of facing discomfort, the power of curiosity, and how his entrepreneurial journey led to living in a zoo. They dig into what a fractional CMO actually does, why adaptability is a secret marketing weapon, how Peter balances gut instinct with data when building campaigns that actually deliver, what most businesses get wrong about marketing execution, and...
2025-04-1541 min
Digital Marketing TherapyWays to Utilize Video on LinkedIn with Peter Murphy LewisAre you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business aiming to grow your professional network, you'll find valuable insights to elevate your LinkedIn game. Our guest, Peter Murphy Lewis, founder of Strategic Pete.com and fractional Chief Marketing Officer, shares his expertise on leveraging LinkedIn's features to maximize your impact. From automated connections to newsletters and live streaming, Peter unveils strategies...
2025-04-0134 min
Multifamily InsightsNavigating Marketing Challenges and AI Disruption with Peter Murphy Lewis, Ep. 697Peter Murphy Lewis is a seasoned marketing strategist with over 20 years of experience helping businesses scale through data-driven systems. As the CEO of Strategic Pete, he specializes in creating marketing frameworks that turn leads into loyal clients. With a background spanning SaaS, fintech, healthcare, and even zoos, Peter has a unique approach to cross-industry marketing strategies. Get ready for REWBCON 2025, happening from April 10th to 12th! Use my code JOHN at checkout for 10% off your ticket. Key Takeaways: A strong brand is more important than a big marketing budget—word of mo...
2025-03-2141 min
IDEAS+LEADERS237. Marketing Strategy Hacks - Peter Murphy LewisWhat does it take to be a trailblazer in business, media, and technology? In this episode of IDEAS+LEADERS, we sit down with Peter Murphy Lewis, a globetrotting entrepreneur, marketing strategist, and media personality, who has spent over 20 years driving innovation across Latin America and beyond.Peter is not your average executive—his journey spans tech startups, media production, and leadership coaching, with experiences ranging from hosting hit TV shows in Chile to serving as a CMO for a Silicon Valley AI firm. His passion lies in helping companies scale, optimize, and transform, whether through growth hacking, AI...
2025-03-1724 min
More than a Few Words#1134 Use AI to Bring a Neighborhood Feel to Your Marketing | Peter Murphy Lewis
Using AI to add a neighborhood feel to your marketing may sound contradictory, but it’s possible when approached with the right mindset and structure. In this conversation with Peter Murphy Lewis, a fractional CMO and founder of StrategicPete.com, we explored how AI can actually make your messaging more authentic and personal. Peter shared actionable strategies for turning AI into a trusted assistant that speaks in your voice and resonates with your audience.
Key Points from the Conversation:
Ask the Right Questions: Start by compiling questions that generate the best AI responses. Document both the...
2025-03-0911 min
Experts SpeakMyths, Failures, and the Truth about Marketing with Peter Murphy LewisPeter Murphy Lewis, a.k.a. "Strategic Pete", helps companies small and large create a very strategic marketing plan and can help you execute that plan so that you can grow your business consistently and predictable. Listen to this energetic conversation and you will understand some of the failures that business owners make, some of the myths that they believe, and where the truth is when it comes to growing your company with strategic marketing. Learn more about Peter at his website.
2025-02-2133 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO InsightsPeter Murphy Lewis with Jason Barnard on Fastlane Founders And Legacy. Personal Branding in BusinessPeter Murphy Lewis talks with Jason Barnard about leveraging personal branding to drive business growth.
Peter Murphy Lewis is a Fractional CMO and the Founder of Strategic Pete. Peter successfully utilizes his personal brand to generate 90% of his revenue. He highlights key challenges like maintaining a personal brand's influence while planning for potential business exit.
Peter also emphasizes how personal branding has significantly impacted his career, including opportunities from TV shows to documentaries. He shares strategies for integrating personal brand with business objectives, using LinkedIn as a tool for visibility.
Jason Barnard and Peter Murphy Lewis discuss the importance of...
2025-02-1423 min
Non-Profit Digital Success109 - Turn Data into Impact with Peter Murphy-LewisIn this enlightening episode of the Non-Profit Digital Success Podcast, David Pisarek sits down with digital strategy maestro Peter Murphy-Lewis to uncover how non-profits can harness the power of data and digital tools to amplify their impact. Peter, the founder of Strategic Pete, shares invaluable insights from his extensive experience in media, documentaries, and non-profit consulting.Learn how to transform complex data into compelling stories that captivate and engage donors, leverage SEO and Google Ad Grants to boost your online presence, and utilize strategic content to drive meaningful growth. Whether you’re looking to en...
2025-02-1227 min
Table Rush Talk Show!741 - Transforming Content into Revenue: A Conversation with Fractional CMO Peter Murphy LewisIn this episode, I interview Peter Murphy Lewis, Head of Growth at Web Street and CEO of Strategic Pete. Peter discusses his role as a fractional Chief Marketing Officer, where he plugs into businesses to manage marketing efforts and drive ROI. He shares his journey into this role and provides strategies for transforming content into paid speaking engagements, convention invitations, and brand takeovers. Peter emphasizes the importance of repackaging existing content to tap into overlooked assets and generate real revenue. He also discusses the concept of brand takeovers and how businesses can leverage them for growth. This episode is...
2025-01-2958 min
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE457:🎓THE GREAT PODCAST TAKEOVER! | MENTORING MOMENTS #112 - SPECIAL EDITION | JASON INTERVIEWED BY PETER MURPHY LEWIS | THE ECOMMERCE EDGE Podcast🎓In this special edition of Mentoring Moments, THE ECOMMERCE EDGE gets taken over and hosted by Peter Murphy Lewis (https://www.linkedin.com/in/petermurphylewis)
🎓Peter is a fractional CMO & Head of Growth for Webstreet - https://webstreet.co
🎓Strap in for a wild ride as Peter asks all the questions people were too afraid to ask - like why did Jason start the Podcast, how Jason met his wife, his favorite hobby, and what his thoughts are on the future of eCommerce and why he's so passionate about it!
Enjoy!
2024-12-0940 min
Business Creators Radio Show with Adam HommeyTrailblazing Marketing and Media, With Peter Murphy LewisJoin us as we take you behind the scenes of Peter Murphy Lewis’s career. In this episode, Peter shares the adventures that have shaped his path, from his roots in Kansas to his ventures in Latin America.
Peter has launched successful companies in various industries and connected with audiences through his popular TV show, “Aquí Te Las Traigo Peter.” He will reveal his strategies for driving growth, insights into the transformative power of AI-powered automation, and sneak peeks into his exciting upcoming projects.
You’ll hear stories of resilience, creativity, and innovation, along with practical...
2024-11-2659 min
The Ecommerce Lab By EcomcyEP #269] [ENG] - Understanding the science behind having an Ecommerce business - Peter Murphy LewisWelcome to the eCommerce Lab Podcast! In this episode, we're joined by Peter Murphy Lewis, Director of Fractional Marketing and Founder/CEO of Strategic Pete. We'll explore how to understand the science behind building and maintaining a successful eCommerce business.From data analytics and consumer psychology to strategies for maximizing efficiency and growth, Peter shares his expertise to help you make smarter, fact-based decisions. Don't miss out!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe
2024-11-2532 min
DMC Marketing NuggetBeyond Traditional Marketing: Success Strategies from Peter Murphy LewisStruggling to transform your marketing data into revenue? This episode of the DMC Marketing Nugget is here to help! Host Devin Herz sits down with Peter Murphy Lewis, founder of Strategic Pete, fractional CMO, television host, and creator of the inspiring docuseries People Worth Caring For. Peter shares how businesses across industries—travel, software, zoos, and banks—are unlocking growth by strategically using data and rethinking traditional marketing approaches.
In this episode you'll discover :
Data-Driven Growth: Peter explains his approach to helping CEOs turn overwhelming marketing data into actionable growth strategies, no matter the industry.
Personalizing the...
2024-11-1333 minDMC Marketing NuggetBeyond Traditional Marketing: Success Strategies from Peter Murphy LewisStruggling to transform your marketing data into revenue? This episode of the DMC Marketing Nugget is here to help! Host Devin Herz sits down with Peter Murphy Lewis, founder of Strategic Pete, fractional CMO, television host, and creator of the inspiring docuseries People Worth Caring For. Peter shares how businesses across industries—travel, software, zoos, and banks—are unlocking growth by strategically using data and rethinking traditional marketing approaches.
In this episode you'll discover :
Data-Driven Growth: Peter explains his approach to helping CEOs turn overwhelming marketing data into actionable growth strategies, no matter the industry.
Personalizing the...
2024-11-1333 min
Growth Hacking CultureLeading in a New Culture: Communicate, engage and manage in a new cultural setting with Peter Murphy Lewis
Leading across cultures can feel like conducting an orchestra without knowing the melody—different communication styles, values, and ways of getting things done can challenge even seasoned leaders. In this episode, "Beyond Borders: Leadership in a New Culture," we explore effective strategies for cross-cultural leadership, helping leaders navigate and thrive in new cultural landscapes.
About Peter Murphy Lewis
Peter Murphy Lewis is a global marketing leader, entrepreneur, and expert in cross-cultural business dynamics. With a wealth of experience in Latin America and international markets, Peter brings a unique perspective on building brands and fostering growth across borders. As...
2024-11-0647 min
SharkPreneur1096: Living with Zebras: Navigating and Humanizing the Jungle of Digital Marketing with Peter Murphy LewisPeter Murphy Lewis is a fractional CMO, typically brought in when a CEO has an abundance of data and metrics from marketing but struggles to see the path to converting that into revenue or growth. This issue is prevalent across various industries, including travel, software, media, and even zoos and banks, which are more similar than one might expect.Why did he name his consultancy “Strategic Pete”? Well, because "Tactical Ted" was already taken, because Ted isn’t his name and sometimes you need a lot more than just tactics to solve the big proble...
2024-11-0416 min
More Than A CircleTesting New Ideas During BFCM with Peter Murphy LewisIn this episode, we dive into how ambitious businesses can test new ideas during Black Friday with our guest, Peter Murphy Lewis, an expert in delivering strategic marketing solutions. We explore key strategies for experimenting with marketing channels, A/B testing creative assets, launching new products, and adapting in real-time to maximize ROI.Strategic PetePeter Murphy Lewis | LinkedinGrowth Mentor
2024-10-3136 min
Podjunction Podcast#42: Indepth with Peter Murphy Lewis: Podcasting, Marketing and Building CredibilityIn Podjunctions full talk with Peter Murphy Lewis, Peter and Host Sadaf Beynon discuss his podcasting journey and the valuable lessons he has learnt along the way. Peter reflects on the beginnings of his career in podcasting and how it led to valuable connections, credibility, and speaking engagements. However, Peter is not only a podcaster but a marketer and TV Personality and as such his podcast marketing approach is unique in the media landscape, his fresh perspective is invaluable for anyone looking for a new way to podcast.Podcasting as a Learning Tool: Peter Murphy Lewis started his...
2024-09-1345 min
Podjunction Podcast#41: Grow Your Business by Knowing Your Audience with Peter Murphy LewisIn this weeks episode of Podjunction Matt and Sadaf discuss the fourth and final segment with Peter Murphy Lewis. Inspired by Peter's insights the hosts discuss how to effectively use a podcast to grow your business, particularly in less digital industries like healthcare. The conversation highlights the importance of creating resonant content, establishing credibility, and creatively repurposing content especially on platforms such as LinkeIn.Key Takeaways: Tailored Marketing Strategies for Podcast Growth: Peter emphasises the importance of using traditional marketing techniques, such as creating specific landing pages with relevant URLs, to make a podcast more accessible and...
2024-09-1030 min
Podjunction Podcast#40: Key Metrics to Measure Podcast Success with Peter Murphy LewisWelcome to Podjunction Podcast! In this episode of the show, hosts Sadaf Beynon and Matt Edmundson discuss the metrics for measuring podcast success. Their discussion is inspired by an interview segment with Peter Murphy Lewis who shares his expert insights including the 3 key metrics that he uses in his own Podcast business. Measure Podcast Success with Metrics: Peter encourages podcasters to focus on pipeline growth, shortening the sales cycle, and increasing brand awareness as essential metrics to evaluate your podcast's impact on business growth.Repurpose Podcast Content Strategically: Peter also frequently repurposes his podcast content for multiple platforms usi...
2024-09-0328 min
Podjunction Podcast#39: Boost Your Podcast Reach with a Multi-Platform Strategy and Peter Murphy LewisIn this episode of Podjunction hosts Matt Edmundson and Sadaf Beynon, inspired by an interview with Peter Murphy Lewis, discuss the benefits of a multi-platform approach and how LinkedIn, Youtube and SEO Strategies can help you grow your business and expand your podcasts reach. Peter also shares valuable insights pertaining to LinkedIn's Creator Status and second level connections for growth and status.Key Takeaways:Multi-Platform Approach for Growth: Peter Murphy Lewis emphasises the importance of using a multi-platform approach to maximise podcast reach and impact. By integrating podcasts with television, social media platforms like LinkedIn and...
2024-08-2731 min
The Content CapitalistsTV Host on Knowing Where to Look | Peter Murphy Lewis🤬Is your marketing strategy confusing the heck out of you? 😡From TV hosting to marketing director for major corporations, Peter Murphy Lewis is here to set the record straight: if your strategy is confusing, it’s costing you.In this episode, we discuss why most CEOs over complicate marketing and how you can simplify yours to get real results. The best marketers aren’t noisy—the best just understand and connect with their audience better than the competition.If you’re ready to cut through...
2024-08-2751 min
Podjunction Podcast#38: Networking Like a Pro with Podcasting and Peter Murphy LewisIn this weeks episode of Podjunction - the first of a four-part series with Peter Murphy Lewis - Hosts Sadaf Beynon and Matt Edmundson leverage insights gained from Peter to discuss the growth potential provided by Podcasting. They explore how to use your status as a trusted podcaster effectively at industry networking events, how to engage with strategic guests and create evergreen content for ongoing value.Key Takeaways:Leveraging Industry Events: Using podcasts as a tool to gain access to industry events can significantly enhance networking opportunities. By positioning oneself as a media partner or interviewer...
2024-08-2025 min
The Freedom Formula Podcast: Achieving Financial, Location and Time Freedom145. From Living in Chile to Working On A Zoo, an entrepreneur journey with Peter Murphy LewisPeter Murphy Lewis shares his journey of designing his own freedom lifestyle through entrepreneurship and career changes. From living abroad in Chile to starting his own travel company, Peter has embraced different opportunities and made bold decisions to create the life he wants. He discusses the challenges and rewards of making career transitions and emphasizes the importance of spending less than you make to have the freedom to make choices. Peter also talks about his current role as a fractional Chief Marketing Officer and how he balances his own business with working for the zoo.
Takeaways
...
2024-05-0124 min
People Worth Caring AboutAn LTC Heroes Takeover with Peter Murphy Lewis at Experience Care
On this episode, guest host Jalene Carpenter speaks to Peter Murphy Lewis, Vice President of Marketing at Experience Care, Podcast Host of LTC Heroes and Television Host of Aqui Te Las Traigo Peter, in the first-ever LTC Heroes takeover.
Topics discussed include:
- Peter’s diverse background as the founder of LTC Heroes, a docu-series host and VP of Marketing at Experience Care.
- Peter’s CNA role, which deeply impacted him and prompted his passion for long-term care.
- The upcoming Innov...
2023-09-0515 min
People Worth Caring AboutUnexpected Lessons From a Certified Nurse's Aid Interviewing LTC HEROES Host - Peter Murphy Lewis with Melissa Brown, Gravity Healthcare ConsultingThis week’s episode of the LTC Heroes podcast is a special one. Melissa Brown of Gravity Healthcare Consulting interviews our very own host of the podcast, Peter Murphy Lewis, Marketing Director at Experience Care.
Peter is on a mission to help long-term care facilities, improve patient outcomes, and enhance the quality of their care. In the episode, we speak to Peter about his work as a nurse’s aide and experience working at Experience Care.
Experience Care provides a fully-integrated electronic health record and financial management solution to help skilled nursing facilities and assisted livi...
2022-02-0932 min
People Worth Caring AboutAduhelm, Alzheimer’s, and Dementia in Long-term Care with Peter Whitehouse of Case Western Reserve University and Daniel George of Penn State College of MedicineIn the latest episode of the LTC Heroes podcast, we sit down with Peter Whitehouse of Case Western Reserve University and Daniel George of Penn State College of Medicine.
Peter Whitehouse is an MD, PhD, and professor of neurology, psychiatry, cognitive science, neuroscience, and organizational behavior. He's also a professor at the University of Toronto, an honorary research fellow at the University of Oxford, and Founding President of the Intergenerational Schools.
Daniel George is an assistant professor at Penn State College of Medicine. He earned his PhD and MSc in medical anthropology from Oxford University...
2021-12-1453 min
People Worth Caring AboutStrategic Turnarounds in Long-Term Care with Donna Kelsey, CEO at American Senior CommunitiesIn this week’s episode of LTC Heroes, we speak with Donna Kelsey, CEO at American Senior Communities. American Senior Communities offers retirement communities for seniors in your local area.
Donna has an impressive professional background in health and long-term care. The episode begins with an icebreaker of Donna sharing her hobbies before she explains what she would change in the long-term care industry. We also learn what the most significant change is that Donna has seen in the sector over the years.
A focus of the episode is strategic turnarounds in long-term care. Donna ex...
2021-08-0941 min
People Worth Caring AboutCommunity Collaboration with Michelle Gramoglia, President and CEO of Woodland Pond at New PaltzIn this episode of the LTC Heroes podcast, Michelle Gramoglia, President and CEO of Woodland Pond at New Paltz joins us to discuss how LTC organizations can effectively collaborate with their wider community.
Community Collaboration
Michelle explains that when your organization has a strong presence within a community, it’s important to develop symbiotic relationships with other organizations, businesses, and community members. By forming collaborations with entities like banks, clinics, schools, and other businesses, you can have a greater impact in your community and benefit your residents while doing so.
She gives us so...
2021-07-2846 min
People Worth Caring AboutOn Protecting Residents from Covid-19 with Patty Talley, Customer & Community Relation Director and Pam Doshier, Administrator & Executive Director at Dogwood VillageIn this week’s episode of LTC Heroes, we speak with Patty Talley and Pam Doshier. Both work at Dogwood Village: Patty as a Customer and Community Relations Director, and Pam as an Administrator and Executive Director.
Dogwood Village is a retirement and assisted living facility in Orange, Virginia. Incredibly, the facility went through the Covid-19 pandemic without having a single resident become infected with the virus. Because of this, how the team fought and protected its residents against the pandemic is the main focus of this episode.
We learn how the team at Dogwood Vi...
2021-07-2647 min
People Worth Caring AboutOn Marketing for a Long-Term Health Care Company with Troy Bell, CEO at TanaBell Health ServicesIn this week’s episode of LTC Heroes, we speak with Troy Bell, CEO at TanaBell Health Services.
TanaBell is based in Idaho and provides high-quality health care in Skilled Nursing and Assisted Living facilities.
The hour-long episode begins with an icebreaker, with Troy telling us what his favorite hobbies and interests are. He also answers how his current self differs from his past self.
Then we learn about Troy’s first job in the long-term care industry. He goes on to answer what he would change in the industry if he was give...
2021-07-2159 min
People Worth Caring AboutSuccessful LTC Acquisitions with Jay Moskowitz, CEO of VivageIn this episode of the LTC Heroes podcast, Jay Moskowitz, CEO of Vivage, joins us to discuss what you should look for when acquiring LTC facilities, and how he goes about making improvements to these facilities.
Acquiring an LTC Facility
Jay says any acquisition that you’re interested in needs to make sense for you and your team. In his mind, an acquisition makes sense when the facility is in a market you can serve and you’ll actually be able to stabilize and improve the facility.
Other factors you should consider when acqu...
2021-07-191h 01
People Worth Caring AboutNursing Documentation with Rosale Lobo, Assistant Professor of Nursing and Health Policy at The University of BridgeportIn this episode of the LTC Heroes podcast, Rosale Lobo, Assistant Professor of Nursing and Health Policy, sits down with us to discuss her approach to nurse training and the importance of nursing documentation.
Nurse Training
Rosale shares that when training new nurses, she first teaches them about empathizing and understanding people. Without this foundation of interpersonal skills and an ability to see nuances about a patient, other nursing duties such as documentation become much more difficult.
Without a big picture view of your patients and knowing what qualitative data to capture, she...
2021-07-1458 min
People Worth Caring AboutEmployee Satisfaction and Measuring Success with Gretchen Brown, President and CEO of Stonehill Franciscan ServicesIn this episode of the LTC Heroes podcast, Gretchen Brown, President and CEO of Stonehill Franciscan Services joins us to discuss how to develop an organization by breaking down silos and supporting staff in a productive way.
Breaking Down Organizational Silos
Gretchen talks about her experience at Stonehill and highlights the importance of forming strong relationships right off the bat with your staff as a new CEO. She also points out that if there are fragmented elements of an organization, realigning them should be a top priority as you begin your journey with an organization.
2021-07-1252 min
People Worth Caring AboutPolicy and PR in LTC with Bob and Robert Hurlbut of Hurlbut Care CommunitiesIn this episode of the LTC Heroes podcast, Bob Hurlbut and his son Robert Hurlbut of Hurlbut Care Communities join us to discuss some concerning bills being passed that will impact the LTC industry. They also share a variety of tips for running multi-facility LTC communities.
Managing a Multi-Facility Care Community
With Bob currently serving as the CEO and President of Hurlbut Communities, and Robert serving as an Administrator, we start off the show talking about their experience of working in a multi-generational LTC business.
According to Bob and Robert, some of the...
2021-07-0748 min
People Worth Caring AboutSuccessfully Implementing EHRs with Charles Oliver and Ayisha BradleyBenefits of Implementing EHRs
In the episode of the LTC Heroes podcast, Charles Oliver, Director of Customer Success at Experience Care, and Ayisha Bradley, QA Informatics Technician at Care Centers Centers Management, sit down with us to discuss the benefits of electronic health records and how to implement them properly.
With Ayisha and Charles both having experience in nursing, they talk about what life was like before switching to paperless operations, noting that once you get over the learning curve of a new EHR, daily workflows become much more efficient.
Challenges When Implementing...
2021-07-0645 min
People Worth Caring AboutInnovation in LTC with Steve Lindsey, CEO of Garden Spot VillageIn this episode of the LTC Heroes podcast, Steve Lindsey, CEO of Garden Spot Village, joins us to discuss how to approach innovation in the LTC industry.
Building a Culture of Innovation
To start the show, Steve describes innovation simply as “Applying resources and finding new ways to solve real problems.” He says people often overcomplicate innovation by confusing it with creativity, leading them to develop solutions for things that aren’t truly problems.
Steve highlights the importance of developing a culture of innovation where everyone at your facility thinks through challenges and focuse...
2021-06-2850 min
People Worth Caring AboutGeriatrics and Person Centered Care with Mike Wasserman, Past President of the CALTCMOn this episode of the LTC Heroes podcast, Mike Wasserman, Past President of the California Association of LTC Medicine, joins us to share his insights on leadership and person centered care in the field of geriatrics.
The Field of Geriatrics
Mike explains that the difference between the geriatric approach to care and traditional primary care is that geriatrics focuses on the function and quality of life for patients rather than diagnosis, treatment, and cures. Taking a person centered approach to care, geriatrics is about truly getting to know a person in order to figure out...
2021-06-2158 min
People Worth Caring AboutLTC Branding and Leadership with Stacey Pickering, Executive Director at Mississippi Veterans AffairsOn this episode of the LTC Heroes podcast, Stacey Pickering, Executive Director at Mississippi Veterans Affairs, sits down with us to share his expertise on leadership and branding in the LTC industry.
LTC Leadership
Stacey points out the fact that you can never be static as a leader. Challenges will arise, you’ll find solutions for those challenges, and the cycle will repeat. The key is to always assess where the root causes of issues are and face them head-on. He also describes the importance of knowing how hard to push your team and truly li...
2021-06-1448 min
People Worth Caring AboutElder Abuse Awareness and Prevention with Carol Silver-Elliott, President and CEO at Jewish Home FamilyOn this episode of the LTC Heroes podcast, Carol Silver-Elliott, President and CEO at Jewish Home Family, sits down with us to discuss the ever-important issue of elder abuse and how we can increase awareness of this problem.
Carol starts the episode by defining elder abuse as an intentional act by a trusted caregiver that does harm to an elderly person. This can include physical abuse, verbal abuse, emotional abuse, and also acts of neglect. She points out the sad reality that between 3.5 and 5 million seniors suffer from elder abuse every year.
She says many...
2021-06-0855 min
People Worth Caring AboutCrisis Management in LTC with Melissa Orth, President and CEO of The Legacy Senior CommunitiesThe Learning Curve as a New LTC Leader
On this episode of the LTC Heroes podcast, Melissa Orth, President and CEO of The Legacy Senior Communities, sits down with us to discuss her journey into LTC and how her organization took the recent Texas power outage in stride.
Melissa talks about her experience of transitioning from education to LTC, noting the skills she was able to reapply and the new knowledge she had to learn around regulations and requirements.
She discusses the learning curve around marketing in LTC, highlighting all the different parties...
2021-05-3149 min
People Worth Caring AboutThe PACE Philosophy of Care with Stephanie Button, VP at PACE CNYHow PACE Organizations Deliver Care
On this episode of the LTC Heroes podcast, Stephanie Button, VP at PACE CNY, sits down with us to discuss what distinguishes a PACE organization from other LTC organizations. She also discusses how they navigated the challenges associated with the pandemic.
Stephanie describes PACE as a philosophy of care that combines home-based care delivery with access to a day center for their patients. Acting as both a provider and payor source for long-term care, this all-inclusive model gives patients an alternative to traditional LTC communities. Stephanie points out that anyone...
2021-05-2533 min
People Worth Caring AboutGetting to Yes with Todd Andrews, President of the CCRC Division at Asbury Communities Inc.LTC Leadership and Problem Solving
On this episode of the LTC Heroes podcast, Todd Andrews, President of the CCRC Division at Asbury Communities Inc., sits down with us to share his experience of developing the people and LTC communities he has served.
Todd says his guiding principle throughout his leadership journey has been the concept of “getting to yes.” In other words, how do we get to a point where we’re listening to the needs of our employees and giving them the proper resources in order for them to say yes to the challenges they f...
2021-05-2341 min
People Worth Caring AboutPredictable Quality Outcomes with Mark Klyczek, President and CEO of Virginia Health ServicesQuality Outcomes in LTC
On this episode of the LTC Heroes podcast, Mark Klyczek, President and CEO of Virginia Health Services, sits down with us to share his insight on creating predictable quality outcomes in LTC.
When it comes to improving quality, Mark highlights the importance of focussing on small incremental improvements that lead to big lasting change.
He notes that quality measures are much like an open-book test, meaning that there really shouldn’t be any surprises if you’re gathering and analyzing quality data correctly.
Quality Improvement Resources
Ma...
2021-05-1938 min
People Worth Caring AboutOrganizational Leadership in LTC with Reed VanderSlik, President and CEO of Baptist Retirement HomesCommunication as an LTC Leader
On this episode of the LTC Heroes podcast, Reed VanderSlik, President and CEO of Baptist Retirement Homes, sits down with us to discuss what effective organizational leadership looks like in our industry.
Reed talks about his unique transition from working in the manufacturing industry to entering LTC, and touches on the challenges of understanding regulations and reimbursement as a newcomer to the industry.
He shares the details of a tragic story involving coworkers, and what he learned by navigating that experience. He notes that the frequency and clarity...
2021-05-1742 min
People Worth Caring AboutPreventive Medicine and Purpose in LTC with Dr. Roger Landry, Author of Live Long, Die ShortPreventative Medicine
On this episode of the LTC Heroes podcast, Dr. Roger Landry, author of Live Long, Die Short, sits down with us to share his experience as a preventive medicine physician with the Air Force and in the LTC industry.
Roger opens the episode by describing how his 22 years as an Air Force surgeon shaped his view of preventative medicine and successful aging. He notes that a big part of his success was being able to understand how lifestyle and social factors contributed to the longevity of the military population he was serving.
2021-05-1257 min
People Worth Caring AboutBioethics in LTC with Chris Wilson, Attorney and Healthcare Ethics ConsultantOn this episode of the LTC Heroes podcast, Chris Wilson, Attorney and Healthcare Ethics Consultant, sits down with us to share her insight on the state of bioethics in the LTC industry.
Chris describes her journey of first becoming an RN, and then an attorney with a focus on bioethics. She shares that there’s often an overlap between bioethics issues and legal issues which need more attention from the LTC industry as a whole.
Chris highlights the fact that the LTC industry is lagging behind other healthcare sectors in regards to bioethics because LTC fa...
2021-05-1043 min
People Worth Caring AboutBioethics in LTC with Chris Wilson, Attorney and Healthcare Ethics ConsultantOn this episode of the LTC Heroes podcast, Chris Wilson, Attorney and Healthcare Ethics Consultant, sits down with us to share her insight on the state of bioethics in the LTC industry.
Chris describes her journey of first becoming an RN, and then an attorney with a focus on bioethics. She shares that there’s often an overlap between bioethics issues and legal issues which need more attention from the LTC industry as a whole.
Chris highlights the fact that the LTC industry is lagging behind other healthcare sectors in regards to bioethics because LTC fa...
2021-05-1043 min
People Worth Caring AboutTips for Young LTC Administrators with Joe Mason, Administrator at Prairie ManorChallenges as a Young Leader in LTC
In this episode of the LTC Heroes podcast, Joe Mason, Administrator of Prairie Manor, sits down with us to share his experience of being a young leader in the LTC Industry.
At only 28 years of age, Joe already has many years under his belt as a successful LTC administrator. He shares that building confidence as a young leader is a process, and that there’s always a little bit of imposter syndrome you have to work through. These insecurities, however, can help you stay on your toes and st...
2021-05-0336 min
People Worth Caring AboutLTC Marketing Admissions with Greg Byrge and Jamilyn Bloodworth of WesleyChallenges of LTC Marketing Admissions
In this episode of the LTC Heroes podcast, Greg Byrge, Executive Director at Wesley, and Jamilyn Bloodworth, Director of Marketing Admissions at Wesley, sit down with us to share their deep knowledge of marketing in the LTC industry.
We discuss the challenges that smaller LTC facilities such as Wesley face in concerns with marketing admissions and highlight the importance of letting your marketing director have full autonomy so they can do their job effectively.
Jamilyn and Greg talk about their strategies for keeping beds full, including forming and...
2021-04-2640 min
People Worth Caring AboutDynamics of a Family-Run LTC Facility with Lisa and Ally LeatherwoodManaging a Family-Run LTC Facility
On this episode of the LTC Heroes podcast, Lisa Leatherwood, Administrator of Silver Bluff Village, and Ally Leatherwood, CNA at Silver Bluff Village, join us to discuss their experience of managing and working at their family-run LTC facility.
Lisa is the third-generation operator at Silver Bluff Village and she describes how leadership qualities and skills get passed down through generations. She notes that it’s a process of taking the best qualities from past generations and revamping any qualities that could be improved.
This continuous improvement, passion for LT...
2021-04-1946 min
People Worth Caring AboutCapturing Our Elders’ Stories with Sky Bergman, Director of Lives Well LivedAsking the Right Questions
On this episode of the LTC Heroes podcast, Sky Bergman, Director of Lives Well Lived sits down with us to discuss her documentary and the fruitful insights that came from it.
Sky outlines her inspiration for the film and highlights the importance of having the right questions and framework to start from when capturing the stories of elders.
She notes that if your LTC facility wants to start a similar process of gaining insight from your residents, it’s best to take it slow—asking one question per week coul...
2021-04-1237 min
People Worth Caring AboutLTC Legal Counsel and Affiliations with Glenn Fox, Executive VP of ACTS Retirement-Life Communities, Inc.LTC Affiliations and Acquisitions
On this episode of the LTC Heroes podcast, Glenn Fox, Executive VP - Legal, Compliance, Risk Management, and General Counsel at ACTS Retirement-Life Communities, sits down with us to share his legal and financial expertise in the LTC industry.
Glenn outlines the differences between non-profit LTC acquisitions and affiliations, describing why organizations would choose one over the other, or a combination of both. He discusses the main reasons organizations would want to be acquired or become affiliated, which includes needing financial assistance and guidance when there’s a change in management....
2021-04-0549 min
People Worth Caring AboutLeading by Example in LTC with Erica Knepper, Director of Business Development at Holgate CenterEmpowering Staff and Residents
On this episode of the LTC Heroes podcast, Erica Knepper, Director of Business Development/RN Consultant at Holgate Center, sits down with us to talk about her many career transitions and the associated challenges of becoming a young female leader in the LTC industry.
Erica shares what it takes to be an effective leader in LTC, noting that being willing to do what you’re asking of others is a key aspect of leadership. In order to empower the people you’re managing or leading, you have to listen to them, find...
2021-03-311h 00
People Worth Caring AboutProblem Solving through Change Management with Annette Greely, President and CEO at Jones-Harrison ResidenceChange Management in LTC
In this episode of the LTC Heroes podcast, Annette Greely, President and CEO at Jones-Harrison Residence, shares her experience of improving LTC facilities through effective change management.
She says that although some LTC facilities look good on paper, you need to enter those facilities with “eyes wide open,” taking an honest look at what needs to be improved. She shares how she addresses change with leaders that are stuck in their ways by finding a balance between pushing them in the right direction and respecting where they’re at.
Improv...
2021-03-1752 min
People Worth Caring AboutCare Coordination and Leadership in LTC with Barbara Klick, CEO at Sholom Community AllianceLTC Care Coordination
In this episode of the LTC Heroes Podcast, Barbara Klick, CEO at Sholom Community Alliance, shares her expertise around care coordination and effective leadership in acute care and LTC.
Barbara discusses how her business knowledge paired with her clinical experience allows her to balance high-quality clinical care with meeting financial objectives. She explores the importance of aligning with an organization’s values as a CEO and highlights the emphasis that Sholom puts on honoring elders and the impact of forgiveness.
She dives into what it takes to improve care coordination in...
2021-03-0349 min
People Worth Caring AboutInteroperability in LTC with Scott Stuewe, President and CEO of DirectTrustHealthcare Interoperability
In this episode of the LTC Heroes Podcast, Scott Stuewe, President and CEO of DirectTrust, shares his insight on improving interoperability for the healthcare industry and LTC facilities.
He describes the current approaches to interoperability, what needs to change, and the ongoing challenges the healthcare system faces in this regard.
Scott points out that the LTC industry is behind in their interoperability efforts due to facilities not being obligated to integrate these kinds of solutions. It’s also because EHR vendors previously haven’t been building interoperability capabilities for these facilities.
2021-03-0153 min
People Worth Caring AboutSenior Care Advocacy with Steve LaForte, Director of Corporate Affairs and General Counsel at Cascadia HealthcareSenior Care Advocacy
In this episode of the LTC Heroes Podcast, Steve LaForte, Director of Corporate Affairs and General Counsel at Cascadia Healthcare, talks about his experience of successfully growing post-acute and senior housing facilities.
Steve shares his passion for advocacy and the need to shift public perception of senior care facilities in order for seniors to access the care they need and deserve. He explores the need for change in the senior care industry and how the pandemic can act as a catalyst for positive change.
Embracing Value-Based Care
He...
2021-02-2457 min
People Worth Caring AboutRegulatory and Care Delivery Challenges at Nursing Homes with David Hoffman, JD, FCPPNursing Home Regulatory Challenges
In this episode of the LTC Heroes Podcast, David Hoffman, President and Founder of David Hoffman & Associates, sits down with us to share his insight on overcoming the regulatory and care delivery challenges associated with nursing homes and other LTC facilities.
With many years as an attorney under his belt, David shares his experience working on negligence cases, leading regulatory efforts, and discusses why aggressive oversight of this industry is a must to ensure proper care for residents.
Nursing Home Staffing and Residents
David...
2021-02-221h 10