Shows
The Decision Lab PodcastEp. 51: Can Mushrooms Boost Your Mood? w/ Peter Reitano & Danial SandersIn Today’s Episode: Can Mushrooms Boost Your Mood?
Join us as we talk with Peter Reitano and Daniel Sanders, the co-founders of Gwella, a functional mushroom company best known for their mood-boosting product, Mojo. Peter, a serial entrepreneur and brand strategist, and Daniel, a genetic engineer turned supplement formulator, share their journey creating a legal microdosing alternative and the science behind their ingredients.
Key Takeaways from Today’s Episode:
-Why functional mushrooms like lion’s mane and cordyceps might mimic the effects of a microdose
-How Gwella developed Mojo to support mood, focus, and energy—without the crash
-What consumer...
2025-07-221h 41
Salad With a Side of Fries Nutrition, Wellness & Weight LossNutrition Nugget: IQ BarsNutrition Nugget! Bite-size bonus episodes offer tips, tricks and approachable science. This week, Jenn is talking about IQ Bars—a popular nutrition bar that promises impactful brain and body benefits. But do they really live up to the hype? Are they a smart choice, or just smart marketing? If you’ve ever grabbed a bar on the go and wondered what’s inside, you won’t want to miss this episode. Like what you're hearing? Be sure to check out the full-length episodes of new releases every Wednesday. Have an idea for a nutrition nugget? Submit it here: https://asaladwith...
2025-06-0612 min
Comunicazione Ribelle33 FuffaGuru 4 - come evitare di essere manipolatiCommenta per supprotare il podcast oppure:☕ Offrimi un caffèBuy me a Coffee📙 Compra il mio libroComunicazione Ribelle⭐ Metti 5 stelle al Podcast 🙇🏻♂️📱Seguimi sui socialLinkedinFuffaguru secondo la Treccani: chi, sfruttando tecniche da imbonitore, organizza e gestisce a scopo di lucro e in modo truffaldino corsi, video, seminari in rete nei quali si pubblicizzano modi facili di fare soldi. In questo episodio faccio descrvio le leve persuasive che usano più spesso.FONTIARTICOLISito Reputation Institute: Articolo con l’indagine dell’Antitrust: Video di Fufflix con il Fake Co...
2024-11-2832 min
Comunicazione Ribelle32 FuffaGuru 3 - Bias Cognitivi e Strategia MarketingCommenta per supprotare il podcast oppure:
☕ Offrimi un caffè Buy me a Coffee
📙 Compra il mio libro Comunicazione Ribelle
⭐ Metti 5 stelle al Podcast 🙇🏻♂️
📱Seguimi sui social Linkedin
Fuffaguru secondo la Treccani: chi, sfruttando tecniche da imbonitore, organizza e gestisce a scopo di lucro e in modo truffaldino corsi, video, seminari in rete nei quali si pubblicizzano modi facili di fare soldi.
In questo episodio faccio descrvio le leve persuasive che usano più spesso.
Articolo con l’indagine dell’Antitrust:
Video di Fufflix con il Fake Counter e l’analisi alla puntata di rete 4 :
Documentario...
2024-11-2035 min
Comunicazione Ribelle31 FuffaGuru 2 - esempio pratico di manipolazioneCommenta per supprotare il podcast oppure:
☕ Offrimi un caffè Buy me a Coffee
📙 Compra il mio libro Comunicazione Ribelle
⭐ Metti 5 stelle al Podcast 🙇🏻♂️
📱Seguimi sui social Linkedin
Fuffaguru secondo la Treccani: chi, sfruttando tecniche da imbonitore, organizza e gestisce a scopo di lucro e in modo truffaldino corsi, video, seminari in rete nei quali si pubblicizzano modi facili di fare soldi.
In questo episodio faccio descrvio le leve persuasive che usano più spesso.
Articolo con l’indagine dell’Antitrust:
Video di Fufflix con il Fake Counter e l’analisi alla puntata di rete 4...
2024-11-1324 min
Comunicazione Ribelle30 Fuffaguru 1 - chi sono e storia di questi fenomeniCommenta per supprotare il podcast oppure:
☕ Offrimi un caffè Buy me a Coffee
📙 Compra il mio libro Comunicazione Ribelle
⭐ Metti 5 stelle al Podcast 🙇🏻♂️
📱Seguimi sui social Linkedin
Fuffaguru secondo la Treccani: chi, sfruttando tecniche da imbonitore, organizza e gestisce a scopo di lucro e in modo truffaldino corsi, video, seminari in rete nei quali si pubblicizzano modi facili di fare soldi. Da 6 mesi mi sono infilato nel loro tunnel e…
… ho deciso, dopo averne analizzato la comunicazione, di dedicare degli episodi del mio podcast a questo nuovo e antico fenomeno. Sono apparsi grazie all’uso massiccio de...
2024-11-0621 min
Honest Ecommerce241 | Developing a Wellness Product Like a Tech Product | with Peter ReitanoPeter Reitano is a founder, operator, and investor with 15 + years of experience in the consumer brand and advertising world.Deeply passionate about all things that enable meaningful connections & better health. In addition to leading several businesses through periods of high-growth and acquisition, Peter sits on multiple boards, has a successful fundraising track-record, international exposure and transaction experience.In This Conversation We Discuss:[00:00] Intro[01:13] What are Mojo products?[02:04] How Peter got started in the industry[04:21] Next step: Acting on the idea you have[06:40] Mojo’s go-to-market strategy[08:16] Broad targeting vs narrow targeting[09:26] Copy and...
2023-09-0429 min
Professional Hippies PodcastSpecializing is for the Ants w/ Peter ReitanoPeter is an award-winning entrepreneur and CEO of Gwella, a brand house and life sciences company on a mission to make psychedelics more accessible and help people use them safely and effectively. He's an active participant and early mover in emerging and highly regulated industries, including both cannabis and psychedelics. Stemming from his early personal experiences with entheogens, he's become a passionate advocate for cognitive liberty and the right of every human to experiment with their own consciousness. They recently launched Mojo in the USA; an innovative patent-pending product that mimics the benefits of microdosing, in a completely legal...
2023-03-1448 min
Optimal PerformanceOptimal Short 2Optimal Short episodes review answers to the fill-in-the-blank question: "Everyone would benefit from knowing..." Find OPP episodes, discounts on products, learn about my Life Coaching and Performance Coaching work at Seanmccormick.com 257 Eben Britton: Everything Matters 258 Steven Ezell: The Non-Toxic and Conscious Capital 261 Dr. Geoff Spencer: Optimal Performance Masterclass 263 Eileen Durfee: How to Biohack Your Toxicity 292 Peter Reitano: Biohacking Your Life With Mushrooms
2022-10-2014 min
Salad With a Side of Fries Nutrition, Wellness & Weight LossMicrodosing, Mega Impact (feat. Peter Reitano & Daniel Sanders)The Salad With a Side of Fries podcast is hosted by Jenn Trepeck, and discusses wellness and weight loss for real life, clearing up the myths, misinformation, bad science & marketing surrounding our nutrition knowledge and the food industry. Let’s dive into wellness and weight loss for real life, including drinking, eating out, and skipping the grocery store.On Today's episode of Salad With A Side Of Fries, Jenn is joined by Peter Reitano & Daniel Sanders, creators of MOJO and founders of Gwella. MOJO is a microdose mushroom soft chew that helps with day-to-day health and focus. Du...
2022-08-101h 06
Super PsychedelicGwella's CEO on Music, Gardening, and MeaningChristian, the producer of Super Psychedelic, joins our host to talk about all things Peter. We go from gardening to Ayahuasca, music to meaning, and what being the CEO of a psychedelic startup means for him. The two of us also discuss Peter’s intimate relationship with Russian culture, the importance of rituals void of smartphones, the present and future of Gwella and the industry at large, and so much more.While we don’t talk about it, our podcast has moved from a co-hosted show to a solo-hosted one. And before we released our stellar stories from...
2022-04-141h 22Super PsychedelicWelcome to Super PsychedelicWelcome to Super Psychedelic, a new podcast by modern alternative wellness brand, Gwella. By advocating for safe, sustainable and conscious access to psychedelic healing treatments, Gwella seeks to shift the narrative surrounding these ancient healing tools. The podcast is dedicated to exploring this exciting new era of psychedelic healing, and chronicling the growing acceptance of these incredible tools in North America. Hosted by Gwella co-founders’ Peter Reitano and Erin Cochrane, Super Psychedelic takes a deep dive into the evolution of psychedelic healing in the west, and how it intersects with health, wellness and modern spirituality. It’s these conversations that...
2022-03-0303 min
Psy DiariesTop clips — trailerTim Moore, CEO of HavnDennis McKenna, CEO McKenna AcademyPeter Reitano, CEO of GwellaDr. Keith Heinzerling, Director of T.R.I.P. Pacific NeuroscienceDr. Randy Scharlach, Medical Director of Field TripDr. Tom Horvath, CEO of Practical RecoveryDr. Jim Fadiman, Author of "Psychedelic Explorer's Guide"Jasper Simons, CPO of American Psychological Association
2022-02-2004 min
Renee Belz & Lauren SambataroMushrooms for the Modern WorldPeter Reitano is an award-winning entrepreneur and CEO of Gwella, a brand house and life sciences company on a mission to make psychedelics more accessible and help people use them safely and effectively. He's an active participant and early mover in emerging and highly regulated industries, including both cannabis and psychedelics. Stemming from his early personal experiences with entheogens, he's become a passionate advocate for cognitive liberty and the right of every human to experiment with their own consciousness. They recently launched Mojo in the USA; an innovative patent-pending product that mimics the benefits of microdosing, in a completely...
2022-02-141h 00
Present Day PioneersMerging Mental Health and MushroomsThe use of psychedelic drugs as a tool for healing from mental, physical and spiritual ailments has long been a contested topic. Despite the incredible benefits many people have experienced from using substances like psilocybin and the scientific evidence to support them, they’re still illegal in many parts of the world. In this episode, Jackson sits down with Peter Reitano, the Founder and Director of Gwella, a company that believes the widespread, intentional and sustainable use of mushrooms can radically improve the health of people and communities. During the episode, Jackson and Peter discuss the history of psychedelics as...
2021-12-0838 min
Java DelightJava Delight - S1 E167 featuring Peter ReitanoThis is Java Delight! With your hosts: Brandon Croucher & Ilse Pieterse Today, we’ll be interviewing our special guest, Peter Reitano. Peter is an award-winning entrepreneur with over 15 years of experience in building and advising some of the world's top brands. He's an active participant and early mover in emerging and highly regulated industries, including both cannabis and psychedelics. Stemming from his early personal experiences with entheogens, he's become a passionate advocate for cognitive liberty and the right of every human to experiment with their own consciousness. His latest venture, Gwella is a brand h...
2021-11-261h 54
How Agencies ThriveS2 E7 | How to Cultivate Thriving Cannabis Marketing CampaignsCannabis is a highly regulated industry, but in 2020, sales grew by 67%. We’re joined by Peter Reitano from Abacus Agency and Amika Evans from StackAdapt to learn how using compliant tactics and leveraging emerging technology can help advertisers thrive, even when working in sensitive verticals like cannabis marketing.©StackAdapt Inc.2022
2021-11-1031 min
MycopreneurPeter Reitano: The World's First Legal Mushroom Microdose Today on the pod we've got Toronto-based serial mycopreneur Peter Reitano, founder of Gwella. In this episode, we dive into the origin story of Mojo Microdose, Gwella's flagship product that is claimed to be "the world's first legal mushroom microdose" -We hear about Peter's initiation into the wild and wonderful world of mushrooms, unpack some of the controversial baggage surrounding the burgeoning legal psychedelics industry, and discuss best practices for getting a mushroom product out of the drawing room and into the lives of people around the world. Thanks...
2021-11-0541 minSuper PsychedelicWelcome to Super PsychedelicWelcome to Super Psychedelic, a new podcast by modern alternative wellness brand, Gwella. By advocating for safe, sustainable and conscious access to psychedelic healing treatments, Gwella seeks to shift the narrative surrounding these ancient healing tools. The podcast is dedicated to exploring this exciting new era of psychedelic healing, and chronicling the growing acceptance of these incredible tools in North America. Hosted by Gwella co-founders’ Peter Reitano and Erin Cochrane, Super Psychedelic takes a deep dive into the evolution of psychedelic healing in the west, and how it intersects with health, wellness and modern spirituality. It’s these conversations that...
2021-10-1903 min
Psy Diaries#015 Peter Reitano: Feeling profound awe on psychedelicsSummary:We talk with Peter Reitano — founder and CEO of Gwella Mushroom — about profound awe, psychedelics as a mirror, and their non-psychedelic microdosing Mojo gummies.Peter discusses lessons we can learn from cannabis legalization, being a victim of your own bullying, and psychedelics as a tool for secular spirituality.Highlights:— NUGGET AND A NOODLE: Seattle decriminalizes magic mushrooms; psychedelic "training wheels" program (0:36)— Mojo and non-psychedelic microdosing (2:15)— How to achieve legal psychedelic access for the healthy (5:12)— Lesson from cannabis to apply in psychedelics (10:00)— 3 highlights fro...
2021-10-0836 min
Screenshot Inspiračního fóraPeter Tinti: Migrace za všechny prachyPeter Tinti je americký novinář a analytik, který se zaměřuje na konflikty, bezpečnost, lidská práva a organizovaný zločin. Za svou práci obdržel řadu cen. Jeho texty a fotografie se objevují v takových periodicích, jako jsou The New York Times, The Wall Street Journal, Foreign Policy, World Politics Review nebo Vice. Společně s Tuesday Reitano napsal knihu Migrant, Refugee, Smuggler, Savior, která rozkrývá fungování pašeráckých sítí a to, jak organizovaný zločin ovlivňuje migraci.
2021-05-1941 min
Calm and the Chaos"The Magic of Mushrooms" with Peter Reitano from GwellaEP # 2 - Peter Reitano in an entrepreneur and founder of Gwella (Psychedelics and functional mushroom CPG). He joins us to talk about psychedelic experiences, the benefits of mushrooms and how Gwella is using all types of mushrooms to bring mental and physical health benefits to anyone who needs it.Peter is a serial entrepreneur and consumer marketing expert with over a decade of experience in scaling some of the world's top brands. Peter has built, advised, raised for, and sold multiple ventures, including High12, one of Canada’s top cannabis CPG companies. www.gwellamushrooms.com/
2021-05-0440 min
MIND THINGS#10 - Peter Reitano - The Middle Ground of PsychedelicsPeter Reitano is a serial entrepreneur and consumer marketing expert with over a decade of experience in scaling some of the worlds top brands.
Peter has built, advised, raised for, and sold multiple ventures, including High12, one of Canada’s top cannabis CPG companies. Most recently he founded Gwella, a wellness company with a focus on mushrooms and psychedelics.
Read more about the episode on Mind Things
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Show Notes
1:02 - What is Gwella?
4:18 - Creating a Product Forward Brand in the Psychedelic Space
11:11 - Bu...
2021-04-1448 minOptimal Performance292 Biohacking Your Life With Mushrooms - Peter Reitano and Daniel Sanders of GwellaGwella is upleveling mushrooms to 2.0 with a truly innovative mushrooms products. Learn MORE here Peter Reitano and Daniel Sanders CEO AND CSO of Gwella In this fascinating episode we cover: •Gwella makes products combining botanicals and ingredients with powerful mushrooms •Microdosing thresholds vary for people •Peter and Daniel and I share their first experiences with mushrooms •We share our first experiences with mushrooms for performance •How do mushrooms work as adaptogens •Clarity of thought, increased energy, stress management. •Can you have too m...
2020-12-141h 08
The B2B Revealed PodcastThumb Stopper CreativeOrganic reach on Facebook has plummeted over the years and B2B marketers need to adjust. On today's episode, I chat with Peter Reitano, the Co-founder of Abacus, a digital marketing agency that specializes in leveraging Facebook and Instagram in a B2B context. We discuss the challenges of finding organic reach through Facebook, the importance of vertical video and the importance of thumb stopper creative. Peter also shares useful tips on how you can create an emotional punch with your Facebook and Instagram campaigns, even if you're a more "boring" B2B brand. I...
2019-07-1938 min
Project Process10 w/ Peter Reitano CEO of Abacus AgencyPeter gives insight on finding a career that fits your strengths but also that you can be happy doing, we also touch on networking and we get a look into his philosophy when conducting business.
You can reach Peter on Instagram and Twitter @digidharma
2018-12-2616 min
The Marketing Agency Leadership PodcastPersonalization: The Future in AdvertisingWhen Peter Reitano and Jeff Goldenberg, founders of Abacus Agency, (Toronto, Canada and New York City) an Ad Tech/agency hybrid that specializes in Facebook and Instagram advertising, they saw problems in the traditional agency model. They reverse engineered their organization from a vision of what a future agency would be like, noting that, in today's fast-paced technology world, you can't build for today, because, by the time you get the work done, what you have will be out of date—you need to look ahead 3 or 4 years and design for the future. Abacus targets bet...
2018-08-2928 min
No Limits SellingPeter Reitano CEO @ AbacusPeter Reitano is an agency side marketing veteran with 10 years in the industry. He built and sold Spark Marketing, teaches digital marketing at Bitmaker Labs, mentors at Futurpreneur and regularly speaks at conferences and industry panels around the world. Now CEO of Abacus, a company specializing in Facebook Advertising.
Podcast Highlights:
Double down on your success
Make a plan and don’t stick with it
Don’t drink your own kool-aid
Develop a killer sales process and stick with it
Relationships build strong sales
Contact Peter:
LinkedIn
Website
Bellwether Breakfasts
2018-07-1024 min
Speaker for the Living 'Human Trafficking' PodcastThe Business of Human SmugglingSeth and JJ talk about human smuggling as a business operation and explain how human smuggling is different from human trafficking. Who are the people involved in the business of human smuggling? How do people pay for smuggling and how much does it cost? How are people vulnerable in the smuggling process? Seth shares of few of his precarious experiences while transiting to Cambodia. JJ talks about snakeheads in China, including the infamous Sister Ping.
Sources:
Tinti, Peter and Tuesday Reitano. Migrant, Refugee, Smuggler, Savior. Oxford: Oxford University Press, 2017.
The Cost Of Crossing, Planet Money
United Nations Convention Against Transnational...
2018-02-1853 min
The Business Leadership PodcastTBLP042 | Peter Reitano: Grow and Elevate AllOver the last 10 years, Peter Reitano, CEO of Abacus, a performance Facebook ad tech/agency, has worked directly with some of the worlds largest blue-chip /
The post TBLP042 | Peter Reitano: Grow and Elevate All first appeared on The Business Leadership Podcast.
2018-01-0931 min
BizWiz PodcastEntrepreneur in the digital marketing spaceEntrepreneur in the digital marketing space Peter Reitano is a marketer, entrepreneur, and investor. Over the last decade he's worked directly with some of the world's largest blue-chip / Fortune 500 brands and award winning agencies in Europe, Australia, Canada and the US. He's now Co-Founder and CEO at Abacus; a VC-backed specialized Facebook advertising agency. Abacus helps brands grow and acquire customers with advanced data-driven performance marketing. Peter is also an instructor at Bitmaker, where he teaches digital marketing, and co-founder of Bellwether, a not-for-profit which brings together entrepreneurs and leaders in Toronto's startup, t...
2018-01-0320 min
Digital Marketing RadioHow to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG | DMR #221Today I'm joined by 2 marketing veterans who have joined together to create a VC-backed Facebook-first performance marketing agency and ad-tech hybrid. Welcome to DMR, Peter Reitano & Jeff Goldenberg. [you can find these chaps over at Abacus.agency.]
On this episode of Digital Marketing Radio we discuss how to optimize your Facebook ads, with topics including:
Why Facebook advertising?
What’s your second favourite online advertising network after Facebook?
Can you talk me through how you go setting up a new campaign on Facebook?
How do you target who sees the ad?
What’s a great call to action?
Are Facebook ads getting...
2017-08-2843 minDigital Marketing RadioHow to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG | DMR #221Today I'm joined by 2 marketing veterans who have joined together to create a VC-backed Facebook-first performance marketing agency and ad-tech hybrid. Welcome to DMR, Peter Reitano & Jeff Goldenberg. [you can find these chaps over at Abacus.agency.]
On this episode of Digital Marketing Radio we discuss how to optimize your Facebook ads, with topics including:
Why Facebook advertising?
What’s your second favourite online advertising network after Facebook?
Can you talk me through how you go setting up a new campaign on Facebook?
How do you target who sees the ad?
What’s a great call to action?
Are Facebook ads getting...
2017-08-2843 min
Global Dispatches -- World News That MattersThese Are the Smugglers Who Make Mass Migration PossibleDespite wide attention to the global refugee and migrant crisis, there has been little research of one key group that facilitates the movement of migrants: the smugglers themselves. In brand new book published by Oxford University Press authors Peter Tinti and Tuesday Reitano offer an in-depth look at the individuals who make the movement of migrants possible. The book Migrant Refugee Smuggler Savior examines the people and places that are profiting from this global phenomenon. And as the title of the book suggests, these people smugglers are not all exploitative human rights violators--rather, they are making a buck (o...
2017-03-2934 min