Shows
THAT BUSINESS OF MEANING PodcastOliver Sweet on Confession & SurpriseOliver Sweet is an ethnographer who leads the Ethnography Centre of Excellence at Ipsos MORI. He has led research across 35+ countries for clients including Unilever, Tesco, UNICEF, and the UK Department of Health. He is a board member of the AQR, a published author, and an advocate for immersive, empathetic, and participant-led qualitative research. He has a great newsletter CultureStack. I start all these conversations with the same question—a big one that I borrowed from a friend who helps people tell their stories. Because it’s such a big question, I tend to over-explain it—j...2025-07-1455 min