Shows
THAT BUSINESS OF MEANING PodcastFarrah Bostic on Decisions & ChangeAI Summary. In this conversation, Peter Spear interviews Farrah Bostic, founder of the Difference Engine, about her background and the value of qualitative research. Bostic shares her journey from copywriting to strategy and research, emphasizing the importance of understanding customers' real stories and experiences. She argues that qualitative research is essential for businesses to make informed decisions, adapt to change, and maintain integrity in an increasingly complex world, despite the challenges of convincing clients of its worth.Farrah Bostic is the founder of The Difference Engine and the creator of CrossTabs “the newsletter for the podcast that wi...2024-05-201h 02