Shows
Global GurusRescuing 5,000 Victims from Sex Traffickers with Paul Hutchinson, Founder of the Child Liberation FoundationPaul Hutchinson, the primary investor and executive producer of the film Sound of Freedom which is a composite of various true stories, played a critical role in the rescue of over 120 victims in Colombia from child trafficking organizations. That event inspired him to start the Child Liberation Foundation, an organization actively involved in the fight against child trafficking, a form of modern slavery which engulfs over 10 million children worldwide…. including in hundreds of US communities large and small. Paul has led or held a critical role in over 70 undercover rescue missions in 15 countries, and has contributed to or b...
2023-08-2547 min
Global GurusPaul Hutchinson: PreviewPaul Hutchinson, the primary investor and executive producer of the film Sound of Freedom which is a composite of various true stories, played a critical role in the rescue of over 120 victims in Colombia from child trafficking organizations. That event inspired him to start the Child Liberation Foundation, an organization actively involved in the fight against child trafficking, a form of modern slavery which engulfs over 10 million children worldwide…. including in hundreds of US communities large and small. Paul has led or held a critical role in over 70 undercover rescue missions in 15 countries, and has contributed to or b...
2023-08-2302 min
Global GurusAdvantages of Mexico, with Richardo Franco Romo of PRODENSARichardo Franco Romo, Global Commercial Director of PRODENSA, explains the many advantages of setting up operations in Mexico, a significant investment destination for US and foreign companies due to its strong economy, stable macroeconomic factors and vastly improved infrastructure. In 2023, Mexican exports were $500 billion with 86% coming to the US.Ricardo also shares the many special bonuses that employees receive; issues of corporate governance and taxation; and various HR laws for vacations, maternity/paternity leave, healthcare, among others. As a largely top-down, paternalistic work environment, the family plays a key role in employee retention programs (such as grocery...
2023-08-1855 minGlobal GurusRichardo Franco Romo: PreviewRichardo Franco Romo, Global Commercial Director of PRODENSA, explains the many advantages of setting up operations in Mexico, a significant investment destination for US and foreign companies due to its strong economy, stable macroeconomic factors and vastly improved infrastructure. In 2023, Mexican exports were $500 billion with 86% coming to the US.Ricardo also shares the many special bonuses that employees receive; issues of corporate governance and taxation; and various HR laws for vacations, maternity/paternity leave, healthcare, among others. As a largely top-down, paternalistic work environment, the family plays a key role in employee retention programs (such as grocery...
2023-08-1605 min
Global GurusReebok and other Global Brands in Mexico with Teo HusemanTeo Husemann, the head of Reebok in Mexico, shares his experiences with a global strategy and local execution. He explains how Reebok’s marketing is similar to the US but has different channels, e-commerce, and seasonality. Marketing issues involve distribution; segmenting for each channel; pricing; different user experiences among Addias, ASICS and Reebok; the uncertainty of duties and taxes, and political considerations. Having worked on other brands such as Pepsi and Nokia, Teo also discusses issues of product theft and the exchange rate.Highlights:{02:10} Teo’s journey working with grea...
2023-08-1133 minGlobal GurusTeo Husemann: PreviewTeo Husemann, the head of Reebok in Mexico joins us to share his experience working on team development and strategic thinking with brands such as Pepsi, Nokia, Adidas, and others. He explains how Reebok’s marketing is similar to the US but has different channels, e-commerce, and seasonal weather. Teo talks about the differences between the brand promises of Adidas, ASICS, and Reebok, and explains the challenges of managing global brands in Mexico and how to customize the strategy and listen to local executives. {You can hear the full episode on Friday, July 28th}
2023-08-0902 min
Global GurusBreaking Norms to Achieve Success with Victoria Pelletier, CEO of Unstoppable YouRunning large departments for Fortune 100 companies at home and abroad, Victoria Pelletier, a CEO by age 41, breaks norms and molds to achieve desired outcomes … while explaining why she is not conforming. At her large and complex companies, she motivates her teams by asking what challenge they are solving and what success looks like for each person …. In essence, reshaping the way companies deliver services for clients and empowering team members to have full ownership of their part of the organization. Some of this shift is from personal relationships to Procurement departments and influenced by corporate and national cultures. On a per...
2023-08-0441 minGlobal GurusVictoria Pelletier: PreviewRunning large departments for Fortune 100 companies at home and abroad, Victoria Pelletier, a CEO by age 41, breaks norms and molds to achieve desired outcomes … while explaining why she is not conforming. At her large and complex companies, she motivates her teams by asking what challenge they are solving and what success looks like for each person …. In essence, reshaping the way companies deliver services for clients and empowering team members to have full ownership of their part of the organization. Some of this shift is from personal relationships to Procurement departments and is influenced by corporate and national cultures. On a...
2023-08-0205 min
Global GurusGlobal and Digital Marketing Strategies and more, with Vinod JainHow have companies developed a global strategy which includes various marketing channels such as R&D; manufacturing; marketing; and distribution, including online sales?Digital marketing is more focused on product, price, promotion, location, and customer experience, all of which are elements within a company's control. Vinod Jain shares examples of standardized products, including Activia probiotic yogurt and Nestlé’s Nescafe, where “standardized” products still have country variations, and discusses some products sold solely through digital means.Vinod also presents digital marketing trends; Aadhaar, probably the world’s most advanced money transfer platform; the benef...
2023-07-2140 minGlobal GurusVinod Jain: PreviewHow have companies developed a global strategy which includes various marketing channels such as R&D; manufacturing; marketing; and distribution, including online sales?Digital marketing is more focused on product, price, promotion, location, and customer experience, all of which are elements within a company's control. Vinod Jain shares examples of standardized products, including Activia probiotic yogurt and Nestlé’s Nescafe, where “standardized” products still have country variations, and discusses some products sold solely through digital means.Vinod also presents digital marketing trends; Aadhaar, probably the world’s most advanced money transfer platform; the benefits and pitfalls...
2023-07-1903 min
Global GurusRevitalizing companies in the US and abroad with Tim Van Miegham of ProAction GroupAwareness. Acceptance. Action. These are the three steps to implement corporate changes as explained by Tim Van Mieghan, the co-founder of the ProAction Group, a Chicago-based consultancy that revitalizes stale or stagnant private equity companies in the US and abroad to dramatically increase their productivity. With over 800 consulting assignments, Tim focuses on manufacturing challenges in Latin America and Asia. Creating efficiencies and changes are difficult in any business, but the processes Tim’s company uses are based on proven principles that work worldwide. Tim also explains challenges arising in developing countries, the most difficult project to implement, and the mo...
2023-07-1446 min
Global GurusThe Insider’s View with Gabor HolchBased in Budapest and Shanghai and speaking fluent Mandarin, Gabor Holch has over 20 years’ experience as an expatriate with a true insider’s view of China. He explains reasons for Chinese government policies that seem erratic or ill-conceived to Westerners, how Communist Party officials also seek the success of companies in their purview, how to obtain financing, the most effective way for foreign firms to gain “guanxi” (connections or relationships) and to learn cultural cues for success, business relationships with Taiwan, and ways to operate in current China under President Xi. Gabor also emphasizes avoiding black-and-white and win-lose stereotypes, and that...
2023-07-0741 minGlobal GurusGabor Holch: PreviewBased in Budapest and Shanghai and speaking fluent Mandarin, Gabor Holch has over 20 years of experience as an expatriate with a true insider’s view of China. He explains reasons for Chinese government policies that seem erratic or ill-conceived to Westerners, how Communist Party officials also seek the success of companies in their purview, how to obtain financing, the most effective way for foreign firms to gain “guanxi” (connections or relationships) and to learn cultural cues for success, business relationships with Taiwan, and ways to operate in current China under President Xi. Gabor also emphasizes avoiding black-and-white and win-lose stereo...
2023-07-0504 min
Global GurusGlobal Strategies for a Global Platform: Anna N. Schlegel, Vice-President at Procore TechnologiesCalifornia-based Anna Schlegel presents a sterling example of tech issues involved in globalizing Procore, a mega software platform used for managing over 1 million construction projects in over 190 countries and localized into many languages. Anna describes the general principles for developing a global strategy; the meticulous details to coordinate mammoth upgrades and changes to ensure safety and regulatory compliance at local, state/provincial and national levels; working with restrictions imposed by China; as well as the detailed conversations with customers before any changes are made. She also describes the importance of language localization, cultural adaptations for country markets; and the...
2023-06-3047 minGlobal GurusAnna N. Schlegel:PreviewCalifornia-based Anna Schlegel presents a sterling example of tech issues involved in globalizing Procore, a mega software platform used for managing over 1 million construction projects in over 190 countries and localized into many languages. Anna describes the general principles for developing a global strategy; the meticulous details to coordinate mammoth upgrades and changes to ensure safety and regulatory compliance at local, state/provincial and national levels; working with restrictions imposed by China; as well as the detailed conversations with customers before any changes are made. She also describes the importance of language localization, cultural adaptations for country markets; and the...
2023-06-2802 min
Global GurusCreating a welcoming environment in a diverse society: Luiza Dreasher CEO of Mastering Cultural DifferencesLuiza Dreasher is the president and CEO of mastering cultural differences based in Minnesota. She has over 20 years of experience in the areas of diversity, equity, inclusion, and cultural competence. She explains how companies benefit when they have diverse and inclusive workforces. Organizations can create a welcoming environment in a diverse society where groups may have hostility toward one another. Highlights:{03:01} The benefits of diverse and inclusive workforces{06:22} General principles to adopt to achieve diversity goals.{13:57} DEI in countries w...
2023-06-2336 minGlobal GurusLuiza Dreasher: PreviewLuiza Dreasher is the president and CEO of mastering cultural differences based in Minnesota. She has over 20 years of experience in the areas of diversity, equity, inclusion, and cultural competence. She explains how companies benefit when they have diverse and inclusive workforces. Organizations can create a welcoming environment in a diverse society where groups may have hostility toward one another. {You can hear the full episode on Friday, June 16th}
2023-06-2104 min
Global GurusGlobal Platform Partnerships: Rachel Carruthers of CanvaAs the Global Platform Partnerships lead of Australia-based Canva, a worldwide design platform with users from over 190 countries, California-born Rachel Anne Carruthers discusses Canva’s global blueprint and how they tailor their marketing strategies to specific countries or regions such as India and Indonesia. She explains how culture affects users’ design experience and platform behavior, ethical dilemmas about incorporating certain icons and symbols, how Canva operates in China, business practices in the US vs. Australia, and challenges of localization in Silicon Valley during her previous times there.Highlights:{03:08} Canvas grow...
2023-06-1641 min
Global GurusBringing Bioscience and MedTech Firms to the U.S.: Karina Sotnik, CEO of WorldUpstartThe US is one of the world’s most difficult markets to enter and navigate, particularly for biosciences and MedTech firms. But it is also among the most lucrative if done correctly. Karina Sotnik of Philadelphia-based WorldUpstart explains the many issues that even the most seasoned global executives don’t realize: venture funding, regulations, managing the 52 possible governments to deal with, the huge amount of competition, talent acquisition, employment law, working with insurance companies in a multi-payer system, visas, distribution channels, and some cultural and regional issues. Karina also highlights the assistance her firm and states’ economic development agencies provid...
2023-06-0932 minGlobal GurusKarina Sotnik: Previewhe US is one of the world’s most difficult markets to enter and navigate, particularly for biosciences and MedTech firms. But it is also among the most lucrative if done correctly. Karina Sotnik of Philadelphia-based WorldUpstart explains the many issues that even the most seasoned global executives don’t realize: venture funding, regulations, managing the 52 possible governments to deal with, the huge amount of competition, talent acquisition, employment law, working with insurance companies in a multi-payer system, visas, distribution channels, and some cultural and regional issues. Karina also highlights the assistance her firm and states’ economic development agencies provid...
2023-06-0702 min
Global GurusBrazil. Not for Beginners. With Danila Palmieri of Connect SolutionsBrazil, the world’s fifth-largest country by size and population, is a huge market full of opportunities. It is not the easiest market to penetrate. Atlanta-based, Brazilian native Danila Palmieri presents critical issues of the country’s culture starting with what you may ask when interviewing employees, to the importance of establishing personal relationships, labor laws, leadership, and ways that Brazilian businesses adopt strategic planning. Danila also presents Brazil as a source of start-up engineers and software developers, key factors about pricing, and marketing benefits and appeals that work equally well in Spanish America. Highl...
2023-06-0244 minGlobal GurusDaniela Palmieri: PreviewBrazil, the world’s fifth-largest country by size and population, is a huge market full of opportunities. It is not the easiest market to penetrate. Atlanta-based, Brazilian native Danila Palmieri presents critical issues of the country’s culture starting with what you may ask when interviewing employees, to the importance of establishing personal relationships, labor laws, leadership, and ways that Brazilian businesses adopt strategic planning. Danila also presents Brazil as a source of start-up engineers and software developers, key factors about pricing, and marketing benefits and appeals that work equally well in Spanish America. {You c...
2023-05-3102 min
Global GurusFocused Offers, Structured Processes, and Executing Targets: Zoltan Vardy and The Launch CodeUS-born and London-based Zoltan Vardy has closed more than $2 billion in sales over the last 30 years, mainly in the TV industry and for hi-tech, entrepreneurial, B2B startups in over 25 countries. He joins us today to share his process for generating recurring revenues and scaling sales globally by applying his sales and marketing blueprint called The Launch Code. Zoltan's business development approach is built on focusing your offer and message, creating a structured sales process, and executing based on targets.Highlights:{2:00} The Launch Code
2023-05-2632 minGlobal GurusZoltan Vardy: PreviewUS-born and London-based Zoltan Vardy has closed more than $2 billion in sales over the last 30 years, mainly in the TV industry and for hi-tech, entrepreneurial, B2B startups in over 25 countries. He joins us today to share his process for generating recurring revenues and scaling sales globally by applying his sales and marketing blueprint called The Launch Code. Zoltan's business development approach is built on focusing your offer and message, creating a structured sales process, and executing based on targets. {You can hear the full episode on Friday, May 26th}
2023-05-2302 min
Global GurusE-Commerce, Cross-border trade, and China: Joshua Halpern of Getting to GlobalAs a former American commercial diplomat in Beijing to facilitate US-China trade, Joshua Halpern presents a wealth of insights about e-commerce companies and the many factors they must consider to operate worldwide. But with the abundance of support companies that handle all of the issues, the process has become far faster and easier. Josh also presents ways that companies find overseas venture partners when they have no previous experience or contacts, and how branding is critical. Even if companies’ images do not adapt well internationally, Josh shows how each country will still have a “tribe” of customers who will adopt...
2023-05-1936 minGlobal GurusJoshua Halpern: PreviewAs a former American commercial diplomat in Beijing to facilitate US-China trade, Joshua Halpern presents a wealth of insights about e-commerce companies and the many factors they must consider to operate worldwide. But with the abundance of support companies that handle all of the issues, the process has become far faster and easier. Josh also presents ways that companies find overseas venture partners when they have no previous experience or contacts, and how branding is critical. Even if companies’ images do not adapt well internationally, Josh shows how each country will still have a “tribe” of customers who will adopt...
2023-05-1701 min
Global GurusTurning Leaders into Global Talent Magnets, with Kim-Adele Randall of Authentic AchievementsLondon-based Kim-Adele Randall has spent over 25 years transforming professionals so their businesses can reach the next level of global growth. Her experience and lessons have built unstoppable sales teams for multi-million dollar / pound companies, and leaders who naturally draw talent. Kim explains why asking “why” questions is very detrimental, how to rephrase them for positive outcomes, how to focus on facts rather than emotions, learning through stories, how facial expressions are universal even among blind people, and the benefit of encouragement. Kim also presents the most important criterion for business owners who seek to sell or exit their companies. Most...
2023-05-1258 minGlobal GurusKim-Adele Randall: PreviewLondon-based Kim-Adele Randall has spent over 25 years transforming professionals so their businesses can reach the next level of global growth. Her experience and lessons have built unstoppable sales teams for multi-million dollar/pound companies, and leaders who naturally draw talent. Kim explains why asking “why” questions are very detrimental, how to rephrase them for positive outcomes, how to focus on facts rather than emotions, learning through stories, how facial expressions are universal even among blind people, and the benefit of encouragement. Kim also presents the most important criterion for business owners who seek to sell or exit their companies. Most...
2023-05-1002 min
Global GurusUS Entrepreneurship in Poland: Michael Klepacz of Natural Materials UnlimitedWhat are some challenges for an American to establish a manufacturing facility in Poland, a country more risk-averse than most? Michael Klepacz uses the advantages of a low-cost country to pay 20% more than the minimum wage but illustrates the sometimes lack of personal responsibility, the “good enough” mentality, “not connecting the dots” and the “ghosts of Communism.” Nevertheless, he would rather be nowhere else and in a country with a lot of “low-hanging fruit.” Michael also illustrates how to have a factory in a country when you (mostly) don’t speak its language and how he strives to maintain high-quality stand...
2023-05-0535 minGlobal GurusMichael Klepacz: PreviewWhat are some challenges for an American to establish a manufacturing facility in Poland, a country more risk-averse than most? Michael Klepacz uses the advantages of a low-cost country to pay 20% more than the minimum wage but illustrates the sometimes lack of personal responsibility, the “good enough” mentality, “not connecting the dots” and the “ghosts of Communism.” Nevertheless, he would rather be nowhere else and in a country with a lot of “low-hanging fruit.” Michael also illustrates how to have a factory in a country when you (mostly) don’t speak its language and how he strives to maintain high-quality stand...
2023-05-0503 min
Global GurusKeys to Taking Products Abroad with Zach Person of Borderless Business SolutionsWhen taking products abroad or when bringing overseas products here, certain principles apply. Zach Person explains experienced foreigners’ misconceptions about the US … even if they think they know they know the US well. Zach highlights the importance of using qualified reps and distributors, understanding regional differences in all countries, localizing product content and translating it, how many years to commit, the process for smaller companies, the best type of personality to help guarantee overseas success, what methods have not worked, packaging and image issues in Europe and the Middle East, and some great resources to access.
2023-04-2844 minGlobal GurusZach Person: PreviewWhen taking products abroad or when bringing overseas products here, certain principles apply. Zach Person explains experienced foreigners’ misconceptions about the US … even if they think they know it, the importance of using qualified reps and distributors, understanding regional differences in all countries, localizing product content and translating it, how many years to commit, the process for smaller companies, the best type of personality to help guarantee overseas success, what methods have not worked, packaging and images in Europe and the Middle East, and some great resources to access.{You can hear the full Epis...
2023-04-2602 min
Global GurusCoaching entrepreneurs in developing countries with Nadine ReichenthalWith her extensive background training entrepreneurs in developing countries, Switzerland-based Nadine Reichenthal presents many fascinating stories about business in Bangladesh, Malaysia, Kenya, Benin, and Burkina Faso to China, Israel, and Ethiopia. Which two countries are the perfect test markets for many new products? Why is primary market research harder in certain Asian countries? From shoes and chocolate to credit cards and colors, what primary factors should new entrepreneurs consider in new markets? How have women entrepreneurs fared in these countries? What three factors are critical for any new e-commerce start-up? How can people find solutions when some factors are...
2023-04-2148 min
Global GurusSocial Media, the Chinese, Americans, and Goldfish. Digital Media writing with Tamar HelaBali-based digital media writer Tamar Hela hails from California, has worked and taught in Shanghai, and served clients around the world. In this episode, Tamar explains why persuasive writing needs to tell stories and evoke emotions; compares Chinese learning and writing styles; and presents four ways that Chinese social media writing styles differ from those of Americans or the French, tips for writing for global audiences, and ways to shortcut your social media cycle to get it to rank higher. And how does this involve goldfish? Their attention span is one second longer than Americans’....
2023-04-0739 minGlobal GurusTamar Hela: PreviewBali-based digital media writer Tamar Hela hails from California, has worked and taught in Shanghai, and served clients around the world. In this episode, Tamar explains why persuasive writing needs to tell stories and evoke emotions; compares Chinese learning and writing styles; and presents four ways that Chinese social media writing styles differ from those of Americans or the French, tips for writing for global audiences, and ways to shortcut your social media cycle to get it to rank higher. And how does this involve goldfish? Their attention span is one second longer than Americans’. {You can hear the fu...
2023-04-0503 min
Global GurusHow to Market a Global City with Zabeth Teelucksingh, President of the Global Philadelphia AssociationWhat does it take to market an entire city vs. a company or product? Ms. Zabeth Teelucksingh is President of the Global Philadelphia Association through which she helped obtain the designation of Philadelphia as a World Heritage City. Home of the United States’ most famous UNESCO world heritage site, Zabeth explains that a globally-centered region increases knowledge of workers and real estate values and encourages educators and students to think internationally. The city also provides organizations to help professionals and refugees integrate and then contribute to the region’s global outlook. From her previous career in Media and Publishing, Zabe...
2023-03-3135 minGlobal GurusZabeth Teeluchsingh: Previewhat does it take to market an entire city vs. a company or product? Ms. Zabeth Teelucksingh is President of the Global Philadelphia Association through which she helped obtain the designation of Philadelphia as a World Heritage City. Home of the United States’ most famous UNESCO world heritage site, Zabeth explains that a globally-centered region increases knowledge of workers and real estate values and encourages educators and students to think internationally. The city also provides organizations to help professionals and refugees integrate and then contribute to the region’s global outlook. From her previous career in Media and Publishing, Zabe...
2023-03-2902 min
Global GurusWomen Entrepreneurs and Leaders with Christine Gouchault, author of Business MumHow can female entrepreneurs manage their businesses and their families at the same time? How do companies sell to many nationalities with the same product or service? Denmark-based Christine Gouchault, the author of Business Mum [“Business Mom” for Americans] and a major sales director and coach, explains how non-subsidized women are usually more successful, and shows sales methods for various countries and communication styles for multinational teams.Highlights:{04:05} How to succeed as a business owner while raising a family.{08:50} Finding the balance between family and...
2023-03-2441 minGlobal GurusChristine Gouchault: PreviewHow can female entrepreneurs manage their businesses and their families at the same time? How do companies sell to many nationalities with the same product or service? Denmark-based Christine Gouchault, the author of Business Mum [“Business Mom” for Americans] and a major sales director and coach, explains how non-subsidized women are usually more successful, and shows sales methods for various countries and communication styles for multinational teams. {You can hear the full episode on Friday, March 24th}
2023-03-2204 min
Global GurusBooming Business in the New India with Gunjan Bagla of Amritt, Inc.Now the world’s fifth largest and fastest growing economy, India has become the major alternative to China and specializes in “friendshoring,” placing overseas operations in friendly countries. Gunjan Bagla, CEO of the California consultancy Amritt Inc., describes the billions of dollars being earned by biotech and hi-tech firms such as Medtronic, Apple, Dell, IBM, Honeywell and Oracle. More diverse than the US, Gunjan describes how India has become an innovation hub; a land of curves, not straight lines; a land of sophisticated scientists and female CEOs; has an illusion of communication; and is a land where the vast majori...
2023-03-1740 minGlobal GurusGunjan Bagla: PreviewNow the world’s fifth largest and fastest growing economy, India has become the major alternative to China and specializes in “friendshoring,” placing overseas operations in friendly countries. Gunjan Bagla, CEO of the California consultancy Amritt Inc., describes the billions of dollars being earned by biotech and hi-tech firms such as Medtronic, Apple, Dell, IBM, Honeywell and Oracle. More diverse than the US, Gunjan describes how India has become an innovation hub; a land of curves, not straight lines; a land of sophisticated scientists and female CEOs; has an illusion of communication; and is a land where the vast majori...
2023-03-1503 min
Global GurusMajor Issues in Global Software Development: Ramsey Pryor of Port of Entry PartnersWhile most US companies’ focus is domestic, most US software firms derive at least 60% of their revenues abroad. Ramsey Pryor, the founder of California-based Port of Entry Partners, guides software firms into international markets, highlighting successes and pitfalls.Ramsey explains software companies’ traditional (“waterfall”) and contemporary (“agile”) methods of product development, and presents issues about adaptation, globalization, internationalization, and having global support teams … as well as critical questions around product acculturation which many firms overlook. These same lessons can apply to firms in many other industries also.Highlights:{02:00} Best...
2023-03-1043 min
Global GurusThe Disciplined Listening Method with Michael Reddington, President of InQuasive.How do you get people to reveal their true intentions and their true motivations during sales negotiations, interviews, or even interrogations? Michael Reddington, the CEO of InQuasive, has worked in over 50 countries teaching these techniques. Ultimately, he says, it is about saving face, establishing credibility and trust, and knowing the primary goal. How to get there becomes the issue. While he taps into the universality of human experience, he also talks about national and cultural issues that shape the discussions.Highlights:{01:40} InQuasive{03:00} The techniques used to gain i...
2023-03-0341 minGlobal GurusMichael Reddington: PreviewHow do you get people to reveal their true intentions and their true motivations during sales negotiations, interviews, or even interrogations? Michael Reddington, the CEO of InQuasive, has worked in over 50 countries teaching these techniques. Ultimately, he says, it is about saving face, establishing credibility and trust, and knowing the primary goal. How to get there becomes the issue. While he taps into the universality of human experience, he also talks about national and cultural issues that shape the discussions. {You can hear the full episode on February the 3rd}
2023-03-0102 min
Global GurusDetermining the most Viable Overseas Markets with Cynthia Dearin, Founder of Dearin & AssociatesAs a global business strategist, Australia-based Cynthia Dearin has a process that helps companies determine the most viable overseas markets to enter and a series of steps to enter them. While “overnight success” can take ten years and a minimal commitment of three, she emphasizes that “simple scales and complex fails.” In this episode, Cynthia discusses her long experience in Arab countries, whether being a young female was a detriment there, the critical concept of time, examples of needed package reconfiguration, and how to manage Communist Party restrictions in China. Even with a common language and similar cultures, Cynthia also pre...
2023-02-2445 minGlobal GurusCynthia Dearin: PreviewAs a global business strategist, Australia-based Cynthia Dearin has a process that helps companies determine the most viable overseas markets to enter and a series of steps to enter them. While “overnight success” can take ten years and a minimal commitment of three, she emphasizes that “simple scales and complex fails.” In this episode, Cynthia discusses her long experience in Arab countries, whether being a young female was a detriment there, the critical concept of time, examples of needed package reconfiguration, and how to manage Communist Party restrictions in China. Even with a common language and similar cultures, Cynthia also pre...
2023-02-2202 min
Global GurusThe China Wine Market with the Wine Lady, Cecile Israel Part 2: How wine marketing and consuming differ from the West’sFrance-born Cecile Israel, “Ceci The Wine Lady,” expands upon her experiences starting a wine marketing firm in China. In this episode, she explores the importance of branding and influencers, China’s domestic wine industry, the country’s pragmatic approach to doing business, wine pricing, why “wine” may not really be wine, how wine consumption practices differ from the West’s, wine pairing, dominance of online wine buying, and etiquette at restaurant meals. Highlights:{01:14} Key elements that determine success in the wine business {07:22} Management styles differences betw...
2023-02-1730 minGlobal GurusCecile Israel Part Two: PreviewFrance-born Cecile Israel, “Ceci The Wine Lady,” expands upon her experiences starting a wine marketing firm in China. In this episode, she explores the importance of branding and influencers, China’s domestic wine industry, the country’s pragmatic approach to doing business, wine pricing, why “wine” may not really be wine, how wine consumption practices differ from the West’s, wine pairing, dominance of online wine buying, and etiquette at restaurant meals. {You can hear the full episode on Friday, February 24th}
2023-02-1502 min
Global GurusThe China Wine Market with the Wine Lady, Cecile Israel - Part One: Guanxi, apps, branding and more.How did a young French woman build a wine business in China when she didn’t speak the language or know anyone when she started? Cecile Israel, who became known as Ceci The Wine Lady, presents her fascinating professional background and desire to bring wine to a wide audience. With marketing methods very different from the West’s, she also elaborates the in-depth role and centrality of “Guanxi,” the importance of branding, the use of apps and influencers, other innovative methods, and differences with business life in France.Highlights:
2023-02-1050 minGlobal GurusCecile Israel Part One: PreviewHow did a young French woman build a wine business in China when she didn’t speak the language or know anyone when she started? Cecile Israel, who became known as Ceci The Wine Lady, presents her fascinating professional background and desire to bring wine to a wide audience. With marketing methods very different from the West’s, she also elaborates the in-depth role and centrality of “Guanxi,” the importance of branding, the use of apps and influencers, other innovative methods, and differences with business life in France.{You can hear the full episode on Friday, February 10th}
2023-02-0802 min
Global GurusPart two of our two-part series with Chris Smit and Peter Van der LendePart two of our two-part series with Chris Smit and Peter Van der LendeHow do you meld people from different nationalities into one corporate culture? How accurate are stereotypes by which we all initially judge? How can people from hostile countries work together in one company? Which countries generally have open vs. top-down communication styles …. except when they don’t? How do you get people from collectivist cultures to communicate in more open cultures? Chris Smit and Peter van der Lende, both of Culture Matters, bring over 20 years of experience assisting companies with these and other crit...
2023-02-0351 minGlobal GurusChris and Peter Part 2: PreviewHow do you meld people from different nationalities into one corporate culture? How accurate are stereotypes by which we all initially judge? How can people from hostile countries work together in one company? Which countries generally have open vs. top-down communication styles …. except when they don’t? How do you get people from collectivist cultures to communicate in more open cultures? Chris Smit and Peter van der Lende, both of Culture Matters, bring over 20 years of experience assisting companies with these and other critical issues that can make ventures fail or succeed. Both guests, originally from the Netherlands, together spea...
2023-02-0102 min
Global GurusPart 1: Creating a multinational corporate culture and Open vs. top-down communication stylesHow do you meld people from different nationalities into one corporate culture? How accurate are stereotypes by which we all initially judge? How can people from hostile countries work together in one company? Which countries generally have open vs. top-down communication styles …. except when they don’t? How do you get people from collectivist cultures to communicate in more open cultures? Chris Smit and Peter van der Lende, both of Culture Matters, bring over 20 years of experience assisting companies with these and other critical issues that can make ventures fail or succeed. Both guests, originally from the Netherlands, together spea...
2023-01-2731 minGlobal GurusChris Smit and Peter vander Lende: PreviewPart One of our two-part series with Chris Smit and Peter Van der LendeHow do you meld people from different nationalities into one corporate culture? How accurate are stereotypes by which we all initially judge? How can people from hostile countries work together in one company? Which countries generally have open vs. top-down communication styles …. except when they don’t? How do you get people from collectivist cultures to communicate in more open cultures? Chris Smit and Peter van der Lende, both of Culture Matters, bring over 20 years of experience assisting companies with these and other crit...
2023-01-2502 min
Global GurusProduct placement, Advertising, and Tour groups’ cultural challenges: Marion Renk-Rosenthal of Renk-Rosenthal Media Production Part ThreePart Three of our three-part series with Marion Renk-RosenthalMarion explains how she navigates the politics of both state-run and private media companies. There are different rules to follow, and there are pros and cons for both. The world is changing, and the younger generation has a different mindset. Marion explains how the world of documentary filmmaking is changing. Highlights:{02:10} Government-run or subsidized media{06:30} VIP tours{10:00} Navigating cultural issuesMarion Renk Rosenthal bio:Marion is a Cal...
2023-01-2021 minGlobal GurusMarion Renk-Rosenthal Part 3: PreviewPart Three of our three-part series with Marion Renk-RosenthalMarion explains how she navigates the politics of both state-run and private media companies. There are different rules to follow, and there are pros and cons for both. The world is changing, and the younger generation has a different mindset. Marion explains how the world of documentary filmmaking is changing. {You can hear the full episode on January 20th}
2023-01-1804 min
Global GurusLatin America, the Philippines, Relationships and Taboo Subjects: Marion Renk-Rosenthal of Renk-Rosenthal Media Production Part TwoPart Two of our three-part series with Marion Renk-RosenthalDocumentaries are a tool to change the world, but certain rules must be followed. Some countries have taboo subjects that could lead to legal ramifications. Choosing a topic is a large part of the process as is whether a budget for security is included. Marion explains the do’s and don’ts of working in Latin America, Poland, and the Philippines as well as subjects and filming methods that appeal to Europeans vs. Americans. Highlights:{02:10} Business dos and don't...
2023-01-1332 minGlobal GurusMarion Renk-Rosenthal Part 2: PreviewPart Two of our three-part series with Marion Renk-RosenthalDocumentaries are a tool to change the world, but certain rules must be followed. Some countries have taboo subjects that could lead to legal ramifications. Choosing a topic is a large part of the process as is whether a budget for security is included. Marion explains the do’s and don’ts of working in Latin America, Poland, and the Philippines as well as subjects and filming methods that appeal to Europeans vs. Americans. {You can hear the full Episode on January 13th}
2023-01-1103 min
Global GurusProducing International Documentaries: Marion Renk-Rosenthal of Renk-Rosenthal Media Production Part 1: Four countries’ business and social practices.Part One of our three-part series with Marion Renk-RosenthalDocumentaries are a tool to change the world. Marion tells the story of Corky, an Orca from British Columbia, and the discovery of long-buried historical site, the Lost White City in Honduras. As she creates these documentaries, she navigates the rules of private and state-run media. She also explores social, business and cultural norms in the US, the UK, France, Germany and Luxembourg, with critical do’s and don’ts in each country.Highlights:{01:44} Successful documentaries made by M...
2023-01-0624 minGlobal GurusMarion Renk-Rosenthal Part One: PreviewPart One of our three-part series with Marion Renk-RosenthalDocumentaries are a tool to change the world. Marion tells the story of Corky, an Orca from British Columbia, and the discovery of a long-buried historical site, the Lost White City in Honduras. As she creates these documentaries, she navigates the rules of private and state-run media while following social norms around the world. {You can hear the full episode on Friday, January 6th}
2023-01-0403 min
Global GurusAfrica Transformations and Opportunities: Dr. Komi Klu of EMIGROUP. Part 3: When fees are not bribes. Etiquette. Marketing to the masses.Part Three of our three-part series, with Dr. Komi Klu.Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] which operates in 30 markets, presents little-known opportunities in a young and vibrant continent and explodes many common business myths. For example, online registrations in 24 hours are replacing bureaucratic hurdles in many countries, and corruption is reducing due to the US F...
2022-12-3018 minGlobal GurusDr. Komi Part Three: PreviewPart Three of our three-part series, with Dr. Komi Klu.Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] which operates in 30 markets, presents little-known opportunities in a young and vibrant continent and explodes many common business myths. For example, online registrations in 24 hours are replacing bureaucratic hurdles in many countries, and corruption is reducing due to the US Foreign Corrupt Prac...
2022-12-2803 min
Global GurusAfrica Transformations and Opportunities: Dr. Komi Klu of EMIGROUP. Part 2: US/China perceptions. Electricity. Shifting into finished products.Part Two of our three-part series, with Dr. Komi Klu.Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] which operates in 30 markets, presents little-known opportunities in a young and vibrant continent and explodes many common business myths. For example, online registrations in 24 hours are replacing bureaucratic hurdles in many countries, and corruption is reducing due to the US Foreign Corrupt Prac...
2022-12-2328 minGlobal GurusDr. Komi Part Two: PreviewPart Two of our three-part series, with Dr. Komi Klu.Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] which operates in 30 markets, presents little-known opportunities in a young and vibrant continent and explodes many common business myths. For example, online registrations in 24 hours are replacing bureaucratic hurdles in many countries, and corruption is reducing due to the US Foreign Corrupt Prac...
2022-12-2104 min
Global GurusAfrica Transformations and Opportunities: Dr. Komi Klu of EMIGROUP. Part OneIn part one of our three-part series, we talk to Dr. Komi Klu.Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] which operates in 30 markets, presents little-known opportunities in a young and vibrant continent and explodes many common business myths. For example, online registrations in 24 hours are replacing bureaucratic hurdles in many countries, and corruption is reducing due...
2022-12-1627 minGlobal GurusDr. Komi S. Klu, Part 1: PreviewIn part one of our three-part series, we talk to Dr. Komi Klu.Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] which operates in 30 markets, presents little-known opportunities in a young and vibrant continent and explodes many common business myths. For example, online registrations in 24 hours are replacing bureaucratic hurdles in many countries, and corruption is reducing due to the US F...
2022-12-1402 min
Global GurusGerman corporation culture with Ellen Moran of Leadership DialoguesEllen found a way to turn her love of German into a career after learning about her German ancestry in college. She demonstrates how the differences between German and American corporate cultures might be problematic. In her stories, Ellen explains the differences between German and Swiss, as well as certain cultural concerns you should be aware of before working there.Highlights:{01:30} Ellen’s journey{07:55} Difference between the Swiss and German versions of the German Language{10:45} How to get input from managers from lower levels and employees. {14:56} The...
2022-12-1038 minGlobal GurusPhilip Auerbach is a guest with Dr. Jay SordeanEnjoy this bonus episode where Philip Auerbach takes the guest seat.
2022-11-1823 min
Global GurusLinkedIn methods for overseas market entry: Matt Rocco of Mojo GlobalUsing Linked In technology as a sales-generation tool normally works the same worldwide. Except where it doesn’t. Matt Rocco, VP of Sales at Mojo Global, describes market-entry issues involving Canada and the UAE, and reasons why this kind of technology is not as readily accepted in other countries. Highlights:{01:23} Background of Mojo{03:31} Working in Canada{09:10} Working in Europe {10:45} How to use LinkedIn {12:45} The most challenging country {25:45} Using the Culture to change your appealMatt Rocco bio:M...
2022-11-1837 minGlobal GurusMatt Rocco: PreviewUsing Linked In technology as a sales-generation tool normally works the same worldwide. Except where it doesn’t. Matt Rocco, VP of Sales at Mojo Global, describes market-entry issues involving Canada and the UAE, and reasons why this kind of technology is not as readily accepted in other countries. {You can hear the full episode on Friday, November 18}
2022-11-1601 min
Global GurusHow to Grow a Hi-tech Business in Southern Asia: Adrian Kingwell of Mezzo LabsHong Kong, Singapore, Malaysia, and Indonesia. Adrian Kingswell, CEO of the analytics firm Mezzo Labs in London, speaks about the many fascinating issues of building a business in Asia. These include China’s absorbing HK, the impact on staffing, and international companies’ exodus from the territory. While he says, Singapore’s business methods mirror those in the UK and global standards, other countries are more conformist and risk-averse, often requiring local partners to smooth the cultivation of local clients. Where much dining and entertainment in the West helps maintain a relationship after a deal is sealed, in the East large...
2022-11-1149 minGlobal GurusAdrian Kingwell: PreviewHong Kong, Singapore, Malaysia, and Indonesia. Adrian Kingswell, CEO of the analytics firm Mezzo Labs in London, speaks about the many fascinating issues of building a business in Asia. These include China’s absorbing HK, the impact on staffing, and international companies’ exodus from the territory. While he says, Singapore’s business methods mirror those in the UK and global standards, other countries are more conformist and risk-averse, often requiring local partners to smooth the cultivation of local clients. Where much dining and entertainment in the West helps maintain a relationship after a deal is sealed, in the East large...
2022-11-0902 min
Global GurusCultural Challenges while Teaching ESL: Andrew Weiler of English Confidence UnlockedAndrew Weiler, of English Confidence Unlocked in Australia, shares how his own immigrant parents’ journey with English as a Second Language (ESL) inspired him to help others. Andrew moved from a job in Economics to become an ESL teacher, mainly working with Southeast Asians, Chinese and Japanese. He explains how different cultures affect the teaching process, the barrier of “saving face,” and subjects to avoid in conversations. Highlights:{02:05} Moving from ECON (economics) to teaching English? {08:14} How Andrew’s parent’s journey with learning English inspired him.{11:00} Fundamental Differences between Aust...
2022-11-0440 minGlobal GurusAndrew Weiler: PreviewAndrew Weiler, of English Confidence Unlocked in Australia, shares how his own immigrant parents’ journey with English as a Second Language (ESL) inspired him to help others. Andrew moved from a job in Economics to become an ESL teacher, mainly working with Southeast Asians, Chinese and Japanese. He explains how different cultures affect the teaching process, the barrier of “saving face,” and subjects to avoid in conversations. {You can hear the full episode Friday, November 4th}
2022-11-0203 min
Global GurusIndia Nigeria Leadership and Management Lessons from Dr. Chaz AustinDr. Chaz Austin, with his decades of experience, describes many keys to working with executives in two major countries. “Structured like a brick,” India is a very top-down, hierarchical business structure in which “kissing up to the boss” is the main way to gain titles, gain promotions, and gain more money. Unlike a participatory “humanistic” structure which welcomes ideas from any level, Indian business in general does not encourage ideas from below and has very few opportunities for women at senior levels, except in nonprofits. Nigeria has a similar management structure and is more open to women but confronts embedded cor...
2022-10-2743 minGlobal GurusDr. Chaz Austin: PreviewDr. Chaz Austin, with his decades of experience, describes many keys to working with executives in two major countries. “Structured like a brick,” India is a very top-down, hierarchical business structure in which “kissing up to the boss” is the main way to gain titles, gain promotions, and gain more money. Unlike a participatory “humanistic” structure which welcomes ideas from any level, Indian business in general does not encourage ideas from below and has very few opportunities for women at senior levels, except in nonprofits. Nigeria has a similar management structure and is more open to women but confronts embedded cor...
2022-10-2603 min
Global GurusDiane Byrne of Megayacht NewsDiane Byrne tells stories based on her experiences as a highly respected yachting journalist in the global cruise business. Diane explains how to combine the various cultures, languages, and nations with multinational crews from all over the world, the majority primarily from Western nations, and English as a second or third language.Highlights:{01:06} Introduction to Diane Byrne{07:27} Cultural issues when you have a multinational cruise, with multinational crews.{26:27} Examples of cultural misunderstandings and business misunderstandings. {31:19} The cultural differences in handing out business cards. ...
2022-09-2343 min
Global GurusVictoria RennoldsonCommunication agility and Cultural relativity. France, Britain, Germany, Japan, and the US. With clients in the UK, Europe, and Asia, London-based Victoria Rennoldson works with (some American and) foreign clients who speak English but have trouble communicating at a high business level. Speaking ability does not guarantee understanding, especially in multicultural companies with interactive meetings. Instead, the key is training to overcome communication frustrations, understand the speaker’s voice tone and body language, and understand the cultural context of the speaker and the listener. Do others consider your communication rude, confrontational, pushy, or direct? In which co...
2022-09-1649 minGlobal GurusLatin America and Leadership with Rocky ZapataFamily, Food, Faith, Community and Connections. These are the primary values of Latin America that enable people to manage daily life in spite of massive corruption, top-down business culture, and dictatorial or autocratic but democratic-appearing governments. While people emulate US leadership styles, safety standards, finance standards and checks and balances, the reality on the ground is quite different. Miami-based Rocky Zapata who owns three businesses (leadership training, safety training, and tourist yacht trips) explores the changing role of working women, the appeal of cheap labor to draw inbound investment, and some amusing differences in Spanish between countries.
2022-09-0948 minGlobal GurusWhere is your next billon coming from?: Tom Fuller of Fluent ResearchItaly. China. Taiwan. SE Asia. The UK. Market research is often critical for companies to know how to tweak products or gauge receptivity when a new venture is launched. Yet the method of conducting the research and generating actionable results, whether B2B or B2C, often make a major difference in its effectiveness. Tom Fuller, VP at Fluent Research in Manhattan, talks about similarities and differences in conducting research in other countries such as those above, and presents some surprising insights compared to the US. Recruiting the right respondent, an accurate translation (not distorted by minimal budgets), and...
2022-09-0241 minGlobal GurusA Bridge with India: Adi Patil of StartItUpNYCStarting with exposure to 42 nationalities at the Anglo-American School in Moscow, American-born Adi Patil now bridges the US and India as Co-CEO of StartItUpNYC, an established mobile app and IT company with teams in both countries. Adi discusses how teams operate in India; differences in both countries’ marketing appeals; luxury vs. mass marketing; cross-cultural team building and team interactions; each country’s communication styles with each other and with The Boss; taking (or not taking) responsibility; the six-day work week; and many suggestions for start-ups, including major mistake to avoid. He also offers some hours of free consulting with youn...
2022-08-2652 minGlobal GurusLessons from Global-Billionaire Mentee: A talk with Dan VegaMentored by an anonymous billionaire and having helped grow many companies into profitable, multi-million dollar enterprises, Dan Vega answers many questions dealing with business in all continents: How to work in countries where bribery is common, how Class B and C celebrities (such as Tony Robbins) made it big abroad before gaining fame in the US, the advantages of hiring overseas employees in developing countries, how his voice tone and gestures got his brother a $5m signing bonus, how distasteful jokes can quickly flush out the unknown top guy when negotiating, and the importance of reading body language globally...
2022-08-191h 04Global GurusThe Guru of Athletic Footwear: Gene McCarthy and Global ExpansionGene McCarthy, the former President/CEO of ASICS Americas, has held major executive and C-suite positions at all the major athletic footwear companies: Nike, Jordan, Under Armour, Rebook, Timberland and Merrell. His unique wisdom in expanding these companies’ worldwide sales includes why branding trumps selling, respecting cultural nuances, surrendering tactics to foreign reps, how to avoid bribery when foreign norms require it, doing business in Russia, the four roles of a CEO, and the four keys to starting a new venture. His wonderful stories encompass evaporation vs. liquidation, Ralph Lauren in China, Amex in Moscow, Under Amour in Brazil, and...
2022-08-0558 minGlobal GurusAmerica's #4 Podcast: Travis Johnson of the Nonprofit ArchitectHow do you go from trailer parks and foster homes to having the fourth-most popular podcast in the U.S.? Travis Johnson pioneered the Nonprofit Architect podcast with celebrities, consultants, and businesspeople, teaching how nonprofits and other enterprises can generate a lucrative income. With a listenership in all 50 states and in 86 countries, Travis describes many of his experiences in Bahrain, Egypt, and the Middle East, with cultural tips valuable for any international venture. He also discusses why airline pilots worldwide communicate in English and the human aspirations that unite all of us.Highlights:
2022-07-2939 minGlobal GurusUS Imports, Africa and Germany. Max Sutherland of WTC AtlantaHow did Chase Manhattan dramatically increase its sales in Africa? What happens if a simple feather is not declared on a cargo manifest? How did KPMG win a contract with Germany’s SAP? Max Sutherland, head of the World Trade Center Atlanta, presents many funny and serious issues ranging from the French high cuisine of hot dogs and hamburgers served in a penthouse, to linguistic blunders, koi and kudzu, and critical cues for US importing. The key to international business, he states, is learning what you don’t know, having fun, and saying Yes to opportunities.
2022-07-1536 minGlobal GurusHidden Hindrances to Global Success: Mario Lanzarotti of Next Level Minds LLC.Italy. Germany. China. India. South Africa. Mario Lanzarotti, former co-founder of the custom-shoe company Awl & Sundry and currently a top mindset coach (Next Level Minds LLC), presents amazing stories about his global experiences. Learn why many Indian families are not proud of entrepreneurial children. Hear why Chinese companies simply stop communicating. Uncover what psychological factor is hindering South Africa’s growth. Mario’s experiences will unveil many additional insights that can harm or help your business … once you become aware of them.Highlights:{01:55} Mario’s story{07:16} Finding Success{11:38} Communic...
2022-07-0136 minGlobal GurusDoor-knocking and Boards: Foreign Fundraising Fundamentals with Linda LysakowskiNonprofits are businesses with different requirements, tax status, and purposes. When raising money for nonprofits globally, what issues are encountered? Linda Lysakowski, one of just around 100 Advanced Certified Fund Raising Executives (ACFRE), presents some fundraising fundamentals which Americans may not think of and which can determine success or failure with a nonprofit’s overseas initiative.Highlights:{01:55} Linda’s journey into nonprofits{05:14} Fundraising internationally{10:05} Cultural issues in fundraising{16:19} Adjusting appeals for different culturesLinda, Lysakowski bio:
2022-06-2430 minGlobal GurusManifesting Millions: Eric Levine of Gold’s Gym, 24-Hour Fitness and California FitnessHow do you build a billion-dollar fitness empire, especially in East Asia, when women don’t like to sweat and men don’t like to work out? Eric Levine, owner of Gold’s Gyms, 24-Hour Fitness, and California Fitness presents amazing marketing and branding strategies; successes and blunders; real estate lessons; cautions about landlords, partners, contracts and overseas laws; and critical cultural issues that grew revenues to $100m/year in Asia aloneHighlights:{15:09} Successful international stories{27:24} A funny translation blunder{38:57} How to succeed and not have international blunders.
2022-06-1753 minGlobal GurusInbound Inconsistencies: Bill Kenney of MEET and Soft Land PartnersBringing European, Asian and Australian companies to the US, Bill Kenney, founder of MEET and Soft Land Partners, discusses communication issues, misunderstandings and disconnects with some inbound clients. Among these issues are top overseas executives’ lack of delegation and empowerment, their changing junior executives’ decisions without understanding the full context, and not presenting their marketing messages from the customer’s point of view. Bill’s insights can also help US execs understand seemingly-obvious American assumptions that may have to be communicated to foreign venture partners. Highlights:{01:46} Bill’s journey{04:45...
2022-05-2738 minGlobal GurusDesign with a Global Mindset: Sol Alsina of Mundoh Digital, ArgentinaMs. Sol Alsina owns an all-female branding and design firm in Buenos Aires where understanding the psychology and feelings behind the brand are essential to create a client’s website and positioning. With clients in Argentina, the US and Europe, some cultural issues have centered around Americans’ bottom-line pricing and benefits vs. the in-depth, emotional questions by which Argentines approach a project. While Sol feels the world is becoming more similar and differences are shrinking, having a “global mindset” and living life to the fullest are top priorities.Highligh...
2022-05-2037 minGlobal GurusFrom Refugees to Valued Employees: Eden Tadesse and Ethiopia-based InvictaMs. Eden Tadesse, only 25, introduces Ethiopia-based Invicta, an amazing and award-winning global nonprofit (a business in a different format) that links refugees worldwide with online training and remote job opportunities, often in IT and cybersecurity. Exploring cultural differences such as time and communication styles, Eden shows how multi-skilled and multi-talented refugees are both resilient and an asset to world businesses. She also presents her personal story of being kidnapped.Highlights:{03:05} Eden’s journey{15:10} How Invicta works to help refugees{18:08} Different business cultures{21:20} When freelancers and companies ha...
2022-05-1340 minGlobal GurusAdmiral Games and Sri Lanka: Interview with Dave ChessonAfter living in five countries, selling US weapons through the Office of Defense Cooperation, speaking fluent Mandarin, and with businesses in Sri Lanka, Dave Chesson now leads Kindlepreneur, top-rated by Amazon to teach people how to self-publish and market their own books. His Navy experience is full of stories of power plays with admirals, “brutally honest” comments inappropriate in other cultures, and drinking and eating games to psych out and neutralize the opposing side. His exciting podcast also presents the pros and cons of doing business in Sri Lanka, the critical role of competent and capable midd...
2022-05-0638 minGlobal GurusBridging Cultures: US Tech Immigration with Sophie AlcornIncredible innovations, emerging technologies, and entrepreneurship. Impostor syndrome, trauma and major cultural differences presenting yourself. These are some of the issues explored by Sophie Alcorn, owner of the top start-up immigration law firm in Silicon Valley as she helps bring tech innovators to the US “in the national interest,” enabling them to fulfill their dreams.Highlights:{02:20} Sophie’s journey{08:30} Stories of immigration that are inspiring{19:45} Immigration and business{23:00} Advice for younger people Sophie Alcorn bio:Sop...
2022-04-2934 minGlobal GurusExpanding to Germany: A Talk with Joerg KemkesJoerg Kemkes, a partner of the German firm Rueter und Partner, presents how a German CPA firm is far more than its American counterpart. He also gives business and cultural cues — including ordering in restaurants —when in Germany. With almost ten years ‘ experience in the US and over 25 years in tax consulting in its many forms, Joerg gives examples of how he and his firm smooth transitions of HR, legal, tax and other issues for international businesses entering the German market.Highlights:{02:28} Joerg’s journey{05:16} The Key to a successful launch o...
2022-04-2535 min
Belly2BellyLocalizing or Localising Communication for Successful U.S. Market Entry with Philip AuerbachPhilip Auerbach from Auerbach International, philip@auerbach-intl.comWebsite: https://auerbach-intl.com/--Bill Kenney, bill@meetroi.comMEET, http://meetroi.com/
2022-04-2340 minGlobal GurusUS vs. African Business: Interview with Mo CisséMo Cissé, who came to the US at age 12 from Guinea in West Africa, aims to become the global leader in sustainable fashion through his online company, Meraki Allure, LLC. In contrast with the US, Mo explains how Africa offers faster turnarounds, faster partnerships and far fewer legal constraints, all based on a handshake, relationships, trust, and a personal reputation that creates credit. With a primary focus on family, Mo highlights that people with the tiniest salaries are often the happiest people.Highlights:{02:04} Mo Cisse’s journey{05:40} Launching an African clo...
2022-04-1837 minGlobal GurusEvolving in the International Finance, Banking and Music businesses. Lessons from Jon Pedersen.From being a “young, brash American” abroad to becoming a senior VP and global executive working in over 150 countries, Jon Pedersen shares lessons about financial, cultural, and offshore business practices and how to get your desired result.Highlights:{01:47} Jon Pederson’s journey{02:58} Jon’s advice to be successful in international business{05:20} Blunders to avoid in international business{12:17} Cultural problems to avoid{19:16} Advice to younger peopleJon Pederson bio:Jon Pedersen is a corporate finance professi...
2022-04-1134 minGlobal GurusBeach Breaks and Battered Women: International Business in Mexico and Belize with Craig HandleyBattered women and Beach breaks. Who would have thought that those are major problems in international business? Craig Handley, CEO of ListenTrust, a $150M call center company, talks about many cultural and business challenges working in Mexico and Belize. These include motivators for weekend work, commission vs. salary, focus on family and acculturation plus mentoring to grow entrepreneurs. And Craig’s background will amaze you.Highlights:{06:11} Craig’s journey {14:18} The difference between American culture focuses on money, as opposed to other cultures focused on family. {16:36} How to enter a new...
2022-04-0436 minGlobal GurusNeuroEducation and Adaptation: Doing Business in Europe with Rachel PalingNeuroEducation. Languages. Cultures. Adaptation. Flexibility. European business. These are some of the themes explored in our podcast with Rachael Paling, director of Efficient Language Coaching Global SLU as she has trained almost 1200 coaches across 70+ countries. She is now developing Neuroheart Education for educators worldwide.Highlights:{01:40} Neuroscience, neuropsychology, neuro language{08:56} What made Rachel successful{11:12} Experiences to help you thrive in global business{18:10} Adjusting to a market, if it doesn't match what you know {22:24} Finding excitement outside of the business worldR...
2022-03-2532 minGlobal GurusDisruptive Technologies, World Travel, Adapting and Mentoring: International Business with Mark S.A. SmithAdventure. Exploring. Ask. Be humble. Enjoy. These are some of the insights that Mark S A Smith presents in his podcast on doing International Business in 54 countries over 42 years … with tips about foods, meetings, interpreters and learning quickly how to behave abroad. Highlights:{02:18} Mark Smith’s journey. Growing up and gaining global experience.{03:30} What does international business mean?{04:20} What makes international businesses successful?{07:20} Why you should use a professional language agency as opposed to an individual.{15:38} How to adjust to a market when the envir...
2022-03-1433 min