Shows
Camila RenauxPhilip Kotler: 5 Lições que Aprendi com o Pai do MarketingMeus aprendizados com Philip Kotler, o autor que revolucionou a forma como entendemos e aplicamos o marketing vida real. As ideias de Kotler não são apenas teoria — são práticas atemporais que continuam relevantes em […]
The post Philip Kotler: 5 Lições que Aprendi com o Pai do Marketing first appeared on Camila Renaux Consultoria em Marketing Digital e E-commerce.2025-05-0712 min
Web3 CMO StoriesPhilip Kotler: Why Smart CMOs Aim for Zero Complaints | S5 E16Send us a textWhat if every customer complaint represented a golden opportunity for your business? Marketing legend Professor Philip Kotler joins the Web3 CMO Stories podcast to challenge conventional thinking about customer dissatisfaction.Drawing from the groundbreaking book "Zero Complaints" by his colleague Gautam Mahajan, Kotler reveals six critical propositions that reshape how forward-thinking organizations should approach complaint management. Most strikingly, he shares that poorly handled complaints may be suppressing company revenues by 16-20% – a figure that should command immediate attention from any executive."CMOs should wa...2025-04-2206 min
Camila RenauxMARKETING 6.0: Resenha Completa do Novo Livro de PHILIP KOTLERMarketing evoluiu novamente! No Marketing 6.0, Philip Kotler explora a fusão entre tecnologia, humanização e experiências hiperpersonalizadas. A convite da Editora Sextante, trago uma resenha completa deste lançamento essencial para profissionais de marketing, empreendedores e […]
The post MARKETING 6.0: Resenha Completa do Novo Livro de PHILIP KOTLER first appeared on Camila Renaux Consultoria em Marketing Digital e E-commerce.2025-02-2615 min
Voces entre líneasMarketing 5.0: Domina la Tecnología para Conectar con la Humanidad 🌍🚀 | Resumen de Philip Kotler 2025¿Estás listo para llevar tus estrategias de marketing al siguiente nivel? En este video tipo podcast, exploramos el revolucionario libro 'Marketing 5.0: Tecnología para la humanidad' de Philip Kotler. Descubre cómo aprovechar inteligencia artificial, big data y automatización para crear experiencias únicas y humanizadas. Aprende las claves para destacar en un mundo hiperconectado y conquistar a tu audiencia con un enfoque auténtico y tecnológico. ¡No te pierdas este análisis esencial para el marketing del futuro! 🌟
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2025-01-2210 min
A History of MarketingDr. Philip Kotler: 'The Father of Modern Marketing'Welcome to the first episode of A History of Marketing. This podcast is a quest to understand how marketing evolved and today, we kick off this quest with an absolute legend: Dr. Philip Kotler, also known as the 'father of modern marketing.'When I originally had the idea for this podcast, Phil was the very first person I reached out to, and meeting him has already made this project worthwhile.Phil Kotler has authored over 90 books, including Marketing Management, which was my textbook when I studied marketing in school. To prep for this interview...2025-01-1531 min
"Escucha, Aprende, Inspírate""Marketing Empresarial" de Philip KotlerSumérgete en los principios revolucionarios del marketing moderno de la mano del legendario Philip Kotler en este episodio de OwlCast. Descubre cómo gigantes como Netflix, Mercado Libre, Apple y Google están aplicando las teorías de Kotler para transformar la manera en que conectan con sus clientes. Desde el marketing centrado en el cliente hasta la innovación impulsada por datos, exploraremos las estrategias que están redefiniendo el éxito empresarial en la era digital. Ya seas un profesional del marketing, un emprendedor o simplemente alguien interesado en el futuro de los negocios, este episodio te brindar...2025-01-1322 min
Stephanie-Chiba(DOWNLOAD) ePub Marketing 5.0: Technology for Humanity BY Philip Kotler in Englishstart Reading or Download ebook Marketing 5.0: Technology for Humanity Written by Philip Kotler Pdf Visit Link Bellow You Can Download or Read Book online for free Visit Book Here 👉 https://anytimesbook.com/?book=1119668514 Available versions: EPUB, PDF, MOBI, DOC, Kindle, Audiobook, etc. Summary : Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the chan...2024-11-2200 min
EchoVerse: AI Originals By Khaled AlzahharDeep Dive into Marketing Management: AI Insights Inspired by Philip KotlerDeep Dive into Marketing Management, an AI-generated podcast by Khaled Alzahhar that explores the timeless principles of marketing through the lens of Philip Kotler’s foundational work. Each episode is crafted by advanced AI, taking you into the heart of marketing strategy, consumer behavior, branding, and digital transformation. Designed for marketers, business leaders, and students, this podcast distills Kotler’s insights into actionable strategies and forward-thinking approaches to modern challenges. Tune in to gain a deeper understanding of marketing essentials and stay ahead in an ever-evolving business landscape.2024-11-0242 min
Listen to the Best Full Audiobooks in Business & Economics, Marketing & AdvertisingReimagining Operational Excellence: Inspirations from Asia by Jacky Mussry, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/814300to listen full audiobooks.
Title: Reimagining Operational Excellence: Inspirations from Asia
Author: Jacky Mussry, Hermawan Kartajaya, Philip Kotler
Narrator: Brian Telestai
Format: Unabridged Audiobook
Length: 8 hours 27 minutes
Release date: October 29, 2024
Genres: Marketing & Advertising
Publisher's Summary:
Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition...2024-10-298h 27
The Big Sis Podcast with Ariana NoriegaFrom 4 Ps to Social Feeds – How Philip Kotler Shaped Modern MarketingIn Episode 18 of The Big Sis Podcast, Ariana dives deep into the life and legacy of Philip Kotler, widely known as the Father of Modern Marketing. 📚✨Ariana shares fascinating facts about Kotler’s journey—from his early days studying under renowned economists at MIT to revolutionizing the marketing world with his groundbreaking book, Marketing Management. Discover how Kotler’s innovative concepts like market segmentation, the 4 Ps of Marketing, and holistic marketing have shaped modern strategies and continue to influence the way we connect with audiences today.But that’s not all! Aria...2024-10-2416 min
Marketing Legends: The Pioneers Who Shaped The Craft06. The Influence of Philip Kotler: How Marketing Management Became a ScienceIn this episode of Marketing Legends, we examine the significant contributions of Philip Kotler, often regarded as the "Father of Modern Marketing." Kotler revolutionized the marketing world by introducing the Marketing Mix (4 Ps) framework—Product, Price, Place, and Promotion—and by positioning marketing as an essential strategic business function. His approach to customer-centric marketing and strategic planning set the standard for how marketing is taught and practiced today. Join us as we explore Kotler's legacy, his impact on how marketing is managed, and the actionable lessons his work provides for today’s marketers.
Key Topics Covered:
Intr...2024-10-1307 min
Savor An Addictive Full Audiobook And Elevate Your Mindset.[German] - Marketing 4.0 - Der Leitfaden für das Marketing der Zukunft (Ungekürzt) by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/821198to listen full audiobooks.
Title: [German] - Marketing 4.0 - Der Leitfaden für das Marketing der Zukunft (Ungekürzt)
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Olaf Renoldi
Format: Unabridged Audiobook
Length: 5 hours 7 minutes
Release date: October 5, 2024
Genres: Marketing & Advertising
Publisher's Summary:
Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens! Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO, Marketing-Entscheider oder -Fachkraft? Dieses Hörbuch beantwortet alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Marketing-Guru Philip Kotler und seine Co-Autoren Hermawan Kartajaya und Iwan Setiawan erläutern verständ...2024-10-055h 07
My Blog » demo7>>Download ePub Kotler on Marketing: How to Create, Win, and Dominate Markets by Philip Kotler any formatLink To Download : https://recomendedbook.com/?book=0684850338 To Read or Download Kotler on Marketing: How to Create, Win, and Dominate Markets by Philip Kotler Available versions: EPUB, PDF, MOBI, DOC, Kindle, Audiobook, etc. Reading Kotler on Marketing: How to Create, Win, and Dominate Markets Download Kotler on Marketing: How to Create, Win, and Dominate Markets PDF/EBooks Kotler on […]2024-10-0500 minListen to the Best Full Audiobooks in Business & Economics, Marketing & Advertising[German] - Marketing 4.0 - Der Leitfaden für das Marketing der Zukunft (Ungekürzt) by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/821198to listen full audiobooks.
Title: [German] - Marketing 4.0 - Der Leitfaden für das Marketing der Zukunft (Ungekürzt)
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Olaf Renoldi
Format: Unabridged Audiobook
Length: 5 hours 7 minutes
Release date: October 5, 2024
Genres: Marketing & Advertising
Publisher's Summary:
Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens! Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO, Marketing-Entscheider oder -Fachkraft? Dieses Hörbuch beantwortet alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Marketing-Guru Philip Kotler und seine Co-Autoren Hermawan Kartajaya und Iwan Setiawan erläutern verständ...2024-10-055h 07
Business TalkDr. Philip Kotler Discusses His Inspiring Journey in 'My Life as a Humanist'Welcome back to Business Talk!
In this exciting tenth episode, we're thrilled to have the legendary Dr. Philip Kotler join us. Dr. Kotler, the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, is renowned for his groundbreaking contributions to the world of marketing.
Today, we dive into his thought-provoking book, "My Life as a Humanist," where he offers a unique perspective on the intersection of business and humanity. Join us as Dr. Kotler shares insights from his remarkable career and explores the deeper, humanistic side of his work.
This is a conversation you...2024-08-1627 min
Café com LetrasAs novas e inspiradoras publicações de Philip Kotler - CAFÉ COM LETRAS #094Neste episódio do podcast “Café com Letras ”, Mario Divo fala sobre “As novas e inspiradoras publicações de Philip Kotler - CAFÉ COM LETRAS #094”. O podcast foi ao ar pela Rádio Cloud Coaching.A Rádio Cloud Coaching faz parte da Cloud Coaching®, a mais bem conceituada Plataforma de Conteúdo de Desenvolvimento Humano, Pessoal e Profissional da América Latina.Confira nossa programação em: https://radio.cloudcoaching.com.brSOBRE O AUTORMario Divo possui mais de meio século de atividade profissional ininterrupta. Tem grande experiência em am...2024-07-1604 min
Serendipity. L'altra faccia del Marketing[Preview] Il Papillon di Philip Kotler spiegato come si deveIn questa preview, puoi vedere una parte di una lezione completa che ho inserito nella sezione Premium di Serendipity.
Il modello di Philip Kotler ormai è in vetta tra i modelli di marketing, di lead generation e di gestione dei lead da diveris anni.
Rappresenta un'evoluzione del Funnel, ma inserisce l'approccio completo sulla gestione del cliente.
Puoi accedere al video completo da qui:
💥 https://bit.ly/serendipityplus
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Send in a voice message: https://podcasters.spotify.com/pod/show/serendpt/message2024-06-0707 min
Escuchar Resúmenes de LibrosMARKETING 4.0 📗 Resumen del Libro - Ideas Clave de PHILIP KOTLER, HERMAWAN KARTAJAYA E IWAN SETIAWAN (Baja tu PDF📥)"Descubre el Marketing 4.0: Estrategias Innovadoras para el Éxito en la Era Digital"¡Bienvenidos a mi canal! En este video exploraremos el emocionante mundo del Marketing 4.0, una evolución revolucionaria en las estrategias de marketing para la era digital. Acompáñame mientras exploramos las ideas clave presentadas por los renombrados expertos Philip Kotler, Hermawan Kartajaya e Iwan Setiawan, autores del influyente libro "Marketing 4.0".______________________________________________________¿Deseas obtener el PDF de este resumen? Descárgalo haciendo clic en el enlace → https://www.up-4ever.net/p3gskonm0idyComo descargar desde tu PC / Como descargar desde tu Smartphon...2024-06-0353 min
Download Incredible Full Audiobooks in Business & Economics, Sales & RetailRedefining Retail: 10 Guiding Principles for a Post-Digital World by Philip Kotler, Giuseppe StiglianoPlease visit https://thebookvoice.com/podcasts/1/audiobook/761085 to listen full audiobooks. Title: Redefining Retail: 10 Guiding Principles for a Post-Digital World Author: Philip Kotler, Giuseppe Stigliano Narrator: Steve Menasche Format: Unabridged Audiobook Length: 9 hours 53 minutes Release date: May 14, 2024 Genres: Sales & Retail Publisher's Summary: In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as...2024-05-1410 min
Download Incredible Full Audiobooks in Business & Economics, Sales & RetailRedefining Retail: 10 Guiding Principles for a Post-Digital World by Philip Kotler, Giuseppe StiglianoPlease visithttps://thebookvoice.com/podcasts/1/audiobook/761085to listen full audiobooks.
Title: Redefining Retail: 10 Guiding Principles for a Post-Digital World
Author: Philip Kotler, Giuseppe Stigliano
Narrator: Steve Menasche
Format: Unabridged Audiobook
Length: 9 hours 53 minutes
Release date: May 14, 2024
Genres: Sales & Retail
Publisher's Summary:
In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you...2024-05-149h 53Listen to the Best Full Audiobooks in Business & Economics, Marketing & AdvertisingRedefining Retail: 10 Guiding Principles for a Post-Digital World by Philip Kotler, Giuseppe StiglianoPlease visithttps://thebookvoice.com/podcasts/1/audiobook/761085to listen full audiobooks.
Title: Redefining Retail: 10 Guiding Principles for a Post-Digital World
Author: Philip Kotler, Giuseppe Stigliano
Narrator: Steve Menasche
Format: Unabridged Audiobook
Length: 9 hours 53 minutes
Release date: May 14, 2024
Genres: Marketing & Advertising
Publisher's Summary:
In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you...2024-05-149h 53Serendipity. L'altra faccia del MarketingIl modello a Papillon di Philip Kotler spiegato per bene [Lezioni di Marketing]Chi si occupa di Marketing sa che Philip Kotler è considerato il padre del marketing moderno.
Le sue spiegazioni hanno indirizzato milioni di marketer di tutti i tipi e hanno fornito i capisaldi teorici a tutti coloro che nel tempo si sono occupati a qualsiasi livello di Marketing.
In questa lezione di marketing ti presento una videolezione, con tanto di slide, che ho presentato al mio Corso di WebMarketing all'Università di Milano Bicocca, Corso di Laurea in Scienze Psicosociali della Comunicazione.
Un episodio lungo, denso, ben strutturato (almeno così mi dicono) che ti porta olt...2024-04-2641 min
Camila RenauxResenha do livro MARKETING 5.0 | Philip KotlerTecnologia, dados e humanização: confira as principais tendências e oportunidades apresentadas no livro Marketing 5.0.
The post Resenha do livro MARKETING 5.0 | Philip Kotler first appeared on Camila Renaux Consultoria em Marketing Digital e E-commerce.2024-02-2817 min
The Marketing Book Podcast472 Marketing 6.0 by Philip KotlerMarketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan ABOUT THE BOOK: In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketing Generation...2024-01-261h 03
Feel A Full Audiobook That Is Simply Soul-Stirring.Marketing 6.0: The Future Is Immersive by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/719804to listen full audiobooks.
Title: Marketing 6.0: The Future Is Immersive
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Graham Rowat
Format: Unabridged Audiobook
Length: 5 hours 40 minutes
Release date: December 19, 2023
Genres: Career Development
Publisher's Summary:
In Marketing 6.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have...2023-12-195h 40
Download Incredible Full Audiobooks in Business & Economics, Sales & RetailMarketing 6.0: The Future Is Immersive by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visit https://thebookvoice.com/podcasts/1/audiobook/719804 to listen full audiobooks. Title: Marketing 6.0: The Future Is Immersive Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler Narrator: Graham Rowat Format: Unabridged Audiobook Length: 5 hours 40 minutes Release date: December 19, 2023 Genres: Sales & Retail Publisher's Summary: In Marketing 6.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that...2023-12-1930 minDownload Incredible Full Audiobooks in Business & Economics, Sales & RetailMarketing 6.0: The Future Is Immersive by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/719804to listen full audiobooks.
Title: Marketing 6.0: The Future Is Immersive
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Graham Rowat
Format: Unabridged Audiobook
Length: 5 hours 40 minutes
Release date: December 19, 2023
Genres: Sales & Retail
Publisher's Summary:
In Marketing 6.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have...2023-12-195h 40
New Full Audiobooks in Self-Improvement, Career DevelopmentMarketing 6.0: The Future Is Immersive by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visit https://thebookvoice.com/podcasts/1/audiobook/719804 to listen full audiobooks. Title: Marketing 6.0: The Future Is Immersive Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler Narrator: Graham Rowat Format: Unabridged Audiobook Length: 5 hours 40 minutes Release date: December 19, 2023 Genres: Career Development Publisher's Summary: In Marketing 6.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that...2023-12-1930 min
Listen to the Best Full Audiobooks in Business & Economics, Marketing & AdvertisingKellogg on Marketing, 3rd Edition: The Marketing Faculty of the Kellogg School of Management 3rd Edition by Alexander Chernev, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/702250to listen full audiobooks.
Title: Kellogg on Marketing, 3rd Edition: The Marketing Faculty of the Kellogg School of Management 3rd Edition
Author: Alexander Chernev, Philip Kotler
Narrator: Tim Andres Pabon
Format: Unabridged Audiobook
Length: 17 hours 36 minutes
Release date: June 27, 2023
Ratings: Ratings of Book: 5 of Total 1
Ratings of Narrator: 4 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on t...2023-06-275h 36
The Marketing Book Podcast435 Entrepreneurial Marketing by Philip KotlerEntrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Philip Kotler, Hermawan Kartajaya, Den Huan Hooi, and Jacky Mussry About the Book: An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build n...2023-05-1256 min
Frontline IB: Conversations With International Business ScholarsPhilip KotlerPhilip Kotler is the S. C. Johnson Distinguished Professor of International Marketing (Emeritus) at the Kellogg School of Management, Northwestern University. He has been honored as one of the world’s leading marketing thinkers and has been called The Father of Modern Marketing. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the M.I.T.
He has received honorary degrees from 22 foreign universities. He is the author of Marketing Management, first published in 1967 and now in its 16th edition. Kotler has published over 90 books and 170...2023-05-0455 min
5 Phút Mỗi Ngày23. Marketing: Theo Philip Kotler với thuyết 4P trong Marketing còn áp dụng được không?Theo Philip Kotler với thuyết 4P trong Marketing còn áp dụng được không? Cùng Business Việt Vươn Tầm với "5 Phút Mỗi Ngày" Welcome ! Nếu Bạn đến kênh này là vì mục đích thành công, hạnh phúc hay đơn giản muốn làm giàu thì Tôi có thể giúp Bạn được, chỉ trong vòng 5 phút mỗi ngày. Với 5 phút mỗi ngày, bạn sẽ đạt được gì? hãy đồng hành cùng UsaPhil Do chỉ trong tầm 3 đến 5 phút mỗi ngày để trang...2022-03-2305 min
World Happiness FestPhilip Kotler and Christian Sarkar on Happiness, Hope and Human Rights.Philip Kotler and Christian Sarkar talk about Happiness, Hope, and Human Rights as part of the World Happiness Fest. ---- “…Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds’ trustees and senior corporate executives worldwide.”– Hazel Henderson, founder, Ethical Markets“Kotler and Sarkar convincingly make the case as to why values-driven marketing requires taking the right actions too. Timely, progressive and ground-breaking, their how-to brand activism framework should be the go-to guide for marketers wanting to make a bigger...2022-01-2529 min
PERIPODCASTEpisode 53. Book Insight With Dipidiff @dipidiffofficial: Marketing 5.0 By Philip Kotler, Hermawan Kartajaya, Iwan SetiawanIGLive: https://www.instagram.com/tv/CWp3VMaI_ub/ | IG: Dipidiffofficial https://www.instagram.com/dipidiffofficial/ | Book Insight With Dipidiff @dipidiffofficial: Marketing 5.0 By Philip Kotler, Hermawan Kartajaya, Iwan Setiawan | Buku ini membantu kita untuk menerapkan konsep pemasaran masa kini yang lebih efektif dan menjangkau lebih banyak konsumen di tengah kompetisi merek yang semakin ketat. Buku ini mengkaji dinamika kekuatan pasar yang berubah, paradoks yang ditimbulkan oleh konektivitas, dan meningkatnya perpecahan sub-budaya yang akan membentuk konsumen masa depan; sebuah perilaku yang berbeda dari masa sebelumnya. Kini saatnya membangun bisnis berbasis pelanggan yang setia dan tumbuh bersama.2022-01-1246 min
Talk2Biz096 - Philip Kotler e a evolução do Marketing até o 5.0No Talk2Biz desta semana, Bruno Garcia (@bruno_talk2biz) fala sobre a evolução do Marketing enquanto ciência a partir da contribuição e trajetória do principal pensador e autor neste campo, o lendário Philip Kotler, considerado o "pai do Marketing moderno". Embora o professor Kotler não seja a mente por trás das principais teorias neste campo, ele tem seu maior mérito por ter organizado e sistematizado o pensamento de Marketing ao longo de seis décadas. Sua mais recente contribuição, o livro Marketing 5.0 - Technology for Humanity, lançado no início de 2021...2021-10-2725 min
Nha sĩ - Marketing & Quản trịS2E3: Kệ sách nha khoa #3 - Mười sai lầm chết người trong tiếp thị, tác giả Philip KotlerMười sai lầm chết người trong tiếp thị, tác giả Philip Kotler2021-10-1408 min
Practical PivotsSegmentation, Targeting, Positioning, and Brand Activism with Professor Philip KotlerIt’s not every day you get to hear from a living legend.This episode features the Godfather of modern marketing, Professor Philip Kotler. Professor Kotler has written 80 books, spent 50 years unpacking how and why marketing works, and evangelized core concepts like the 4 Ps.In addition to a masterclass in classic segmentation, targeting and positioning, in this interview Professor Kotler discusses:Why your company should have a higher purposeThe goal of his magnum opus, “Marketing Management”A personal primer to the 4 PsW...2021-10-1340 min
Creativos RadioEl marketing de Philip KotlerEl marketing que hemos conocido está acabado, está evolucionando y se está adaptando a nuestro tiempo, en el que la inmediatez de la información y la segmentación total han cambiado por completo nuestros hábitos de consumo.
Philip Kotler es reconocido como la máxima autoridad mundial en marketing y es autor de las obras más importantes escritas en esta materia.
Hoy en Creativos Radio con Ricardo Esparza: El marketing de Philip Kotler
Kotler es famoso también por sus principios de market...2021-09-2003 min
Can Marketing Save the Planet?Episode 15: Achieving Sustainable Business with Philip Kotler, Author, Professor - Father of Modern MarketingWhen Philip Kotler signed up to our Sustainable Marketer Manifesto - we were absolutely thrilled to have his esteemed support.
In his 90 years on the planet, Philip has written over 80 books - and there’s not a trained marketer that hasn’t touched at least one of his tomes. Therefore, it’s no surprise that in this episode he reflects on where marketing started - finding, winning, keeping and growing customers and the two key assumptions that were made - and how now, current day, and given the situation we find ourselves in as a collective, how those...2021-09-0234 min
Hear ThisPazarlama Gurusu Philip Kotler 90 yaşında!Pazarlama gurusu Philip Kotler 90 yaşına girdi, bu kayıtla birlikte ona selam göndermek istedik. Pazarlamanın geçirdiği evrimi ve önemli karakterlerin katkısını konuştuk. Pazarlama hangi evrelerden geçti, günümüzde hangi evrede ve gelecekte nasıl olacak gibi ana başlıklara da yer verdik. Pazarlama ve iletişim sektöründe olanların ama özellikle girişimcilerin ve yeni şeyler öğrenmek isteyenlerin kaçırmaması gereken bir bölüm.2021-08-0836 min
Papo de MarketeiroPapo de Marketeiro #01 - O que podemos aprender com "Marketing 4.0" de Philip Kotler?Em nosso primeiro episódio, decidimos trazer uma pequena análise e reflexão sobre o livro "Marketing 4.0" do Philip Kotler, que é considerado por muitos o "Pai do Marketing".Papo de Marketeiro é um podcast apresentado por Daniela Tiemi e Ricardo Pitondo, dois marketeiros metidos a músicos e fotógrafos no mundo digital. Aqui você encontra temas como marketing, música, audiovisual, fotografia, experiências, viagens, convidados e mais!2021-07-2042 min
WBOOKSMARKETING 4.0 / PARTE 1/ Kindlepor Philip Kotler , Hermawan Kartajaya, Iwan SetiawanEste livro comprova mais uma vez porque Philip Kotler é considerado o pai do marketing moderno. Em seu livro anterior, ele explicou a transição do marketing orientado ao produto (1.0) para o focado no consumidor (2.0) e então para o centrado no ser humano (3.0), em que produtos, serviços e culturas empresariais devem adotar e refletir valores humanos para serem bem-sucedidos.2021-06-211h 10
The B2B Roundtable PodcastBrand Activism and Modern Marketing with Dr. Philip KotlerCustomers care more about the values of the companies they buy than ever before.
It’s more than your purpose. It’s more than what you sell.
They want to know what kind of company you are and what do you care about.
Does a company want to do more than drive profits?
That’s why I interviewed Dr. Philip Kotler, who is known as the “father of modern marketing.” He is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-autho...2021-05-2427 minThe B2B Roundtable PodcastBrand Activism and Modern Marketing with Dr. Philip KotlerCustomers care more about the values of the companies they buy than ever before.
It’s more than your purpose. It’s more than what you sell.
They want to know what kind of company you are and what do you care about.
Does a company want to do more than drive profits?
That’s why I interviewed Dr. Philip Kotler, who is known as the “father of modern marketing.” He is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-autho...2021-05-2427 min
B2B Lead RoundtableBrand Activism and Modern Marketing with Dr. Philip KotlerLearn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.2021-05-2427 min
The Marketing Book Podcast329 Marketing 5.0 by Philip KotlerMarketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan Rediscover the fundamentals of marketing from the best in the business. In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer b...2021-04-301h 27
Don’t Miss: This Immersive Full Audiobook For Busy Professionals.Marketing 5.0: Technology for Humanity by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/497921to listen full audiobooks.
Title: Marketing 5.0: Technology for Humanity
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Steve Menasche
Format: Unabridged Audiobook
Length: 7 hours 8 minutes
Release date: March 23, 2021
Ratings: Ratings of Book: 4 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers...2021-03-237h 08Explore New Full Audiobooks in Business & Economics, Marketing & AdvertisingMarketing 5.0: Technology for Humanity by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/497921to listen full audiobooks.
Title: Marketing 5.0: Technology for Humanity
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Steve Menasche
Format: Unabridged Audiobook
Length: 7 hours 8 minutes
Release date: March 23, 2021
Ratings: Ratings of Book: 4 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers...2021-03-237h 08
Digital DigestEP07 : Marketing 5.0 ของ Philip Kotler แบบไม่เหมือนใครสรุป Marketing 5.0 ของ Philip Kotler แบบไม่เหมือนใคร นำเทคโนโลยีต่างๆ มาช่วยพัฒนา Customer Experience (CX) ของลูกค้าในแต่ละ Generation ให้ดีขึ้น ต้องทำอย่างไร Digital Economy ในประเทศไทย จะมีการจัดการที่ดีขึ้น จากการมีกฎหมายรองรับ มีรายละเอียดอย่างไร# The Next Tech แนวโน้มที่จะเกิดขึ้น อะไรที่มากกว่า E-commerce และประเด็นอื่นที่น่าสนใจ ในวันนี้จะมีอะไรกันบ้างนั้นติดตามใน #DIGITALDIGEST Digitaldigest2021-03-041h 09
Joseph Jaffe is Not FamousWho would you want to meet most in the world? Seth Godin and Professor Philip KotlerHappy Birthday to me!I turn 50 on December 24th and I wanted nothing more in the world than to spend part of my day with YOU (my CoronaTV audience) AND two of the most inspirational marketers in the whole wide world (and that is NOT an exaggeration!)I’m talking about Seth Godin and Professor Philip Kotler.My cup runneth over on Thursday, December 24th. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-12-271h 48
BajetBest@MalaysiaMembacaCara Promosi Produk dan Pemasaran Zaman COVID Era PKP | Review Buku Malaysia Membaca Philip KotlerDalam episod kali ini, saya berkongsi sebuah buku dari "Bapa Pemasaran Dunia", Philip Kotler. Lecturer tak pandai berniaga? Jom diskus. Saya alu-alukan sebarang komen, maklum balas, cadangan dll sama ada melalui PM atau email di admin@bajetbest.com
2020-11-1814 min
Camila RenauxTendências de Marketing por Philip Kotler | eWMS 2020Com 89 anos e um legado incrível para o marketing, Philip Kotler aborda os principais desafios do modelo atual de capitalismo e as tendências de mercado e comportamento do consumidor.
Como lidar com os problemas econômicos? Como consumir de forma consciente? Qual a importância da comunidade para os negócios? Vou compartilhar tudo com vocês, vem comigo!
P.S: Sou embaixadora do WMS 2020, evento idealizado pelo Professor Kotler!
Transmissão 100% online de 05 a 07/11 com palestrantes e conteúdos imperdíveis sobre estratégias e tendências pós-pandemi...2020-10-2007 min
Resumos de Livros de Negócios, Marketing, Finanças e Desenvolvimento Pessoal - IdiomusMarketing 4.0 - Philip Kotler e MarkPlus | Resumo do LivroBaixe nosso app: https://go.idiomus.com/pod-2
Esse é um resumo do livro Marketing 4.0 de Philip Kotler e MarkPlus, produzido pela nossa equipe.
Estude inglês com resumos dos maiores livros de negócios, finanças e desenvolvimento pessoal.
Só na Idiomus você melhora o seu inglês enquanto aprende sobre oratória, finanças, vendas, produtividade, liderança, coaching etc.
Baixe nosso aplicativo, acesse: https://go.idiomus.com/pod-22020-08-1620 min
Relish This Uplifting Full Audiobook And Feel The Difference.Market Your Way to Growth: 8 Ways to Win by Milton Kotler, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/484327to listen full audiobooks.
Title: Market Your Way to Growth: 8 Ways to Win
Author: Milton Kotler, Philip Kotler
Narrator: Mark Weatherup
Format: Unabridged Audiobook
Length: 6 hours 39 minutes
Release date: July 20, 2020
Genres: Business & Career Development
Publisher's Summary:
The US, Europe, and Japan are facing the prospect of low and slow economic growth for the balance of this decade. Their economies will not be able to create enough jobs to match the size and growth of their workforces especially for younger workers, nor will they keep pace with generating the tax revenues needed to even begin t...2020-07-206h 39
Houston, Temos Um Problema!2 - Marketing 4.0 (Livro de Philip Kotler) - Insights para o seu negócio digitalNo episódio de hoje quero falar de insights que tirei do livro Marketing 4.0, do pai do marketing, Philip Kotler. Quero falar ainda sobre o que tirei desse livro para aplicar imediatamente no meu negócio digital. Ele contém muitos conceitos importantes sobre marketing digital, que farão a diferença no seu negócio.2020-06-2541 min
PodShow 91,7 | Marketing e MercadoPaiquerê Marketing e Mercado #019 – Sequência sobre Philip Kotler 04/04 – Quais os impactos deste autor no marketing em todos os tempos?Sequência sobre Philip Kotler 04/04 – Quais os impactos deste autor no marketing em todos os tempos?
Quadro Paiquerê Marketing e Mercado. Um podcast produzido pela Rádio Paiquerê 91,7 de Londrina-PR, publicado toda terça-feira, 15h2020-05-2610 minPodShow 91,7 | Marketing e MercadoPaiquerê Marketing e Mercado #018 – Sequência sobre Philip Kotler 03/04 – A voz do Consumidor.Sequência sobre Philip Kotler 03/04 – A voz do Consumidor.
Quadro Paiquerê Marketing e Mercado. Um podcast produzido pela Rádio Paiquerê 91,7 de Londrina-PR, publicado toda terça-feira, 15h2020-05-1913 minPodShow 91,7 | Marketing e MercadoPaiquerê Marketing e Mercado #017 – Sequência sobre Philip Kotler 02/04 – Humanização do marketing e os advogados de marca.Sequência sobre Philip Kotler 02/04 – Humanização do marketing e os advogados de marca.
Quadro Paiquerê Marketing e Mercado. Um podcast produzido pela Rádio Paiquerê 91,7 de Londrina-PR, publicado toda terça-feira, 15h2020-05-1212 minPodShow 91,7 | Marketing e MercadoPaiquerê Marketing e Mercado #016 – Sequência sobre Philip Kotler 01/04 – A evolução do marketing do 1.0 ao 4.0.Sequência sobre Philip Kotler 01/04 – A evolução do marketing do 1.0 ao 4.0.
Quadro Paiquerê Marketing e Mercado. Um podcast produzido pela Rádio Paiquerê 91,7 de Londrina-PR, publicado toda terça-feira, 15h2020-05-0516 min
Discover the Best Audio Stories in Business & Economics, Sales & RetailHBR's 10 Must Reads on Sales by James C. Anderson, Manish Goyal, Andris Zoltners, Harvard Business Review, Philip KotlerPlease visit https://thebookvoice.com/podcasts/1/audiobook/409877 to listen full audiobooks. Title: HBR's 10 Must Reads on Sales Author: James C. Anderson, Manish Goyal, Andris Zoltners, Harvard Business Review, Philip Kotler Narrator: Tom Parks Format: Unabridged Audiobook Length: 5 hours 49 minutes Release date: January 21, 2020 Genres: Sales & Retail Publisher's Summary: Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to...2020-01-2103 min
Resensi InstituteEps 39: Marketing 4.0 - Philip Kotler, Hermawan Kartajaya dan Iwan Setiawan (Resentor: Hartono Tasir Irwanto)Belajar tanpa menerapkan di dunia kerja adalah wishful thinking. Sementara bekerja tanpa memperbaharui pembelajaran adalah suatu irelevansi. Menyesuaikan gagasan Schwab tentang revolusi industri 4.0, maka buku yang ditulis oleh Philip Kotler, Hermawan Kertajaya dan Iwan Setiawan ini kemudian hadir untuk menjawab tantangan marketing 4.0.
https://www.resensi.co.id/marketing-4-0/2019-12-3120 min
Somos Marketing Digital: Para emprendedores, empresas y pymes🤖 El trabajo del futuro en Marketing Digital (según Philip Kotler)Philip Kotler ha dado unas interesantes declaraciones a la prensa y en este podcast vengo a resumirlas.
Espero te guste
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Send in a voice message: https://podcasters.spotify.com/pod/show/jjlbro/message
Support this podcast: https://podcasters.spotify.com/pod/show/jjlbro/support2019-10-0406 min
The Marketing Week PodcastMarketing Week Meets: Philip KotlerProfessor Philip Kotler is a writer, author, academic and one of the most influential people in modern marketing.The so-called “father of modern marketing” helped create the template for marketing today. His 1967 text book Marketing Management introduced much needed rigour to the discipline. He also helped popularise the 4Ps of marketing, while his definition of the core purpose of marketing is used as much in 2019 as ever.In this wide-ranging interview, Kotler discusses:- Brand purpose and the key to differentiation - The biggest influence on his career- Why he didn’t become a CMO- The problem with capitalism- The limita...2019-09-3030 min
Don’t Miss: This Immersive Full Audiobook For Busy Professionals.[Spanish] - Marketing 4.0 by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/494517to listen full audiobooks.
Title: [Spanish] - Marketing 4.0
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Por Confirmar
Format: Unabridged Audiobook
Length: 5 hours 50 minutes
Release date: August 15, 2019
Genres: Marketing & Advertising
Publisher's Summary:
Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos años: está hiperinformado, hiperconectado, ama las empresas honestas y éticas, no compra sin antes comparar, confía en las experiencias de otros consumidores y es infiel...2019-08-155h 50Explore New Full Audiobooks in Business & Economics, Marketing & Advertising[Spanish] - Marketing 4.0 by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/494517to listen full audiobooks.
Title: [Spanish] - Marketing 4.0
Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Narrator: Por Confirmar
Format: Unabridged Audiobook
Length: 5 hours 50 minutes
Release date: August 15, 2019
Genres: Marketing & Advertising
Publisher's Summary:
Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos años: está hiperinformado, hiperconectado, ama las empresas honestas y éticas, no compra sin antes comparar, confía en las experiencias de otros consumidores y es infiel...2019-08-155h 50
Unlock Top Full Audiobooks in Business & Economics, Marketing & AdvertisingMarketing 4.0: Moving from Traditional to Digital by Iwan Setiawan, Hermawan Kartajaya, Philip KotlerPlease visit https://thebookvoice.com/podcasts/1/audiobook/382779 to listen full audiobooks. Title: Marketing 4.0: Moving from Traditional to Digital Author: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler Narrator: Jonathan Todd Ross Format: Unabridged Audiobook Length: 4 hours 49 minutes Release date: May 28, 2019 Ratings: Ratings of Book: 4.43 of Total 7 Ratings of Narrator: 5 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, mo...2019-05-2803 min
Smart Break PodcastChiacchierata con Marco Raspati, owner del Philip Kotler Marketing ForumCon l’ideatore del Philip Kotler Marketing Forum, Marco Raspati, abbiamo parlato di #benesseredigitale. La resistenza di molti ad abbracciare il cambiamento digitale porta a subire la tecnologia e a non imparare a governarla, questa è la sua paura principale per il futuro. Ascolta la chiacchierata che Matteo di Smart Break ha avuto il piacere di fare con lui.2019-05-1322 min
NL HaftaHafta 207: Modi’s Philip Kotler Award, the JNU sedition case and moreIn the latest episode of NL Hafta, host Abhinandan Sekhri is joined by the usual gang of Raman Kripal, Anand Vardhan and Manisha Pande and special guest Amit Varma—writer, columnist, and host of the podcast The Seen and the Unseen. The conversation ranges from the unending CBI saga to the JNU sedition chargesheet to Modi winning the first ever Philip Kotler Award, and more.The rumours of Arun Jaitley’s cancer treatment sparks a discussion on the ethics of reporting a public figure’s illnesses. Amit says, “Private lives are private lives, we should not get too much into them … i...2019-02-0800 min
News ReportWhy is Philip Kotler presidential award confidental?"Prime Minister Narendra Modi on Monday received the first ever Philip Kotler presidential award for his outstanding leadership. According to the award citation, prime minister Modi was selected for his 'selfless service of India' combined with his 'tireless energy' that has resulted in extraordinary economic, social and technological advances in the country. This 'first ever award', is also said to be "a very confidential award".. but why?2019-01-1708 min
Customer First ThinkingThe Future of Marketing: An Interview with Philip Kotler, theDownload for offline listening. His book "Marketing Management: Analysis, Planning and Control", first published in 1967, ranks amongst the most influential, and enduring, business textbooks of all time. Now in its 16th edition (retitled "Principles of Marketing"), it remains the most authoritative guide to the practice of marketing ever written. Other textbooks come and go with the passage of time. But Philip Kotler’s tome has stood the test of time, in part because it continues to challenge marketing orthodoxy. Half a century ago marketing played a relatively minor role in influencing business strategy. But Kotler, a...2018-10-161h 18
The Marketing Book Podcast141 My Adventures in Marketing by Philip Kotler"My Adventures in Marketing: The Autobiography of Philip Kotler" by Philip Kotler Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/adventures-in-marketing-philip-kotler2017-09-2241 min
Marketing Today with Alan Hart61: Philip Kotler: Marketing’s old guard keeps a constant eye on the futureOver the next three weeks, Alan takes us back to school with a podcast master class in marketing. To do this, he'll be talking to some of the greatest academic minds in the discipline. And today his conversation is with Philip Kotler. Considered by many as both “The Marketing Guru” and “The Most Influential Marketer of All Time,” Kotler discusses just a few of the many books he's written on marketing, from “Marketing Management” (now in its 15th edition) to his most recent effort, “Confronting Capitalism.”In speaking about “Confronting Capitalism,” Kotler touches on the danger he foresees in the grow...2017-09-1335 min
Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingChaotics: The Business of Managing and Marketing in The Age of Turbulence by Philip Kotler, John A. CaslionePlease visit https://thebookvoice.com/podcasts/1/audiobook/290812 to listen full audiobooks. Title: Chaotics: The Business of Managing and Marketing in The Age of Turbulence Author: Philip Kotler, John A. Caslione Narrator: Steven Menasche Format: Unabridged Audiobook Length: 6 hours 58 minutes Release date: April 1, 2017 Genres: Marketing & Advertising Publisher's Summary: We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under...2017-04-0103 minThe Marketing Book Podcast100 Marketing 4.0 by Philip Kotler"Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-4.0-philip-kotler2016-12-0937 min
Creating Wealth Show Archives 301-600CW 521 - Confronting Capitalism: Real Solutions for a Troubled Economic System with Philip Kotler.Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellog School of Management. He is a trained economist and the author of 55 books, including his most recent book titled Confronting Capitalism. His latest book hopes to give real solutions to the troubled economic system. Philip talks to Jason today on capitalism and how he thinks it can be better. Key Takeaways: [3:20] Jason recommends reading Sapiens by Yuval Noah Harari. [5:00] On the fence about joining Venture Alliance? Come as a guest and check it out. [11:15] Jason introduces...2016-10-2952 min
Accredited Income Property Investment Specialist (AIPIS)AIPIS 112 – Confronting Capitalism: Real Solutions for a Troubled Economic System with Philip KotlerThis provocative conversation features best-selling author and Professor Philip Kotler. Professor Kotler’s new book, Confronting Capitalism, looks at the dark side of Capitalism in the U.S. and provides solutions to core areas, which would reverse our troubled economic system. Both Jason and Philip agree that the current government has been hijacked by the modern version of organized crime – better known as Wall Street – and that a smaller, localized government would make for a more efficient system. While Jason and Professor Kotler find difficulty agreeing on every issue, they both recognize the need to preserve the American middle class...2016-01-1942 min
Milt RosenbergConfronting Capitalism with Philip KotlerWinston Churchill said of capitalism, “The inherent vice of capitalism is the unequal sharing of blessings; the inherent virtue of socialism is the equal sharing of miseries.” Our esteemed guest, Dr. Philip Kotler–the great economist from Northwestern–says that capitalism is still the best system, but that it has to “have a heart”. In his latest…2015-09-2200 min
Business Book TalkPhilip Kotler – His New Vision for CapitalismConfronting Capitalism Real Solutions for a Troubled Economic System by Philip Kotler With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism – spanning a spectrum from laissez-faire to authoritarian – shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S.,…2015-07-2047 min
School for Startups Radio05.08 Communicate Better w Ben Decker & Fixing Capitalism w Philip KotlerMay 8, 2015 Communicate Better w Ben Decker & Fixing Capitalism w Philip Kotler2015-05-0854 min
Savor The Full Audiobook That Keeps Thriller Fans Hooked.Confronting Capitalism: Real Solutions for a Troubled Economic System by Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/230488to listen full audiobooks.
Title: Confronting Capitalism: Real Solutions for a Troubled Economic System
Author: Philip Kotler
Narrator: Jeff Cummings
Format: Unabridged Audiobook
Length: 7 hours 57 minutes
Release date: April 7, 2015
Genres: Career Development
Publisher's Summary:
With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism—spanning a spectrum from laissez faire to authoritarian—shapes the market economies of all the wealthiest and fastest growing nations. But trouble is cracking its shiny veneer. In the US, economic growth is no longer matched by economic development. Wealth is concentrated in the hands of a few...2015-04-077h 57
Discover the Best Audio Stories in Self-Improvement, Career DevelopmentConfronting Capitalism: Real Solutions for a Troubled Economic System by Philip KotlerPlease visit https://thebookvoice.com/podcasts/1/audiobook/230488 to listen full audiobooks. Title: Confronting Capitalism: Real Solutions for a Troubled Economic System Author: Philip Kotler Narrator: Jeff Cummings Format: Unabridged Audiobook Length: 7 hours 57 minutes Release date: April 7, 2015 Genres: Career Development Publisher's Summary: With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism—spanning a spectrum from laissez faire to authoritarian—shapes the market economies of all the wealthiest and fastest growing nations. But trouble is cracking its shiny veneer. In the US, economic growth is no longer matched by economic development. Wealth is concentrated in the hands of a fe...2015-04-0703 minDiscover the Best Audio Stories in Self-Improvement, Career DevelopmentConfronting Capitalism: Real Solutions for a Troubled Economic System by Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/230488to listen full audiobooks.
Title: Confronting Capitalism: Real Solutions for a Troubled Economic System
Author: Philip Kotler
Narrator: Jeff Cummings
Format: Unabridged Audiobook
Length: 7 hours 57 minutes
Release date: April 7, 2015
Genres: Career Development
Publisher's Summary:
With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism—spanning a spectrum from laissez faire to authoritarian—shapes the market economies of all the wealthiest and fastest growing nations. But trouble is cracking its shiny veneer. In the US, economic growth is no longer matched by economic development. Wealth is concentrated in the hands of a few...2015-04-077h 57
Podcast Marketing DigestAS 8 CRENÇAS DE PHILIP KOTLER, MARKETING 3.0 – MARKETING DIGEST – EP.22Esta semana no novo episódio do Podcast Marketing Digest trazemos as 8 crenças que Philip Kotler apresenta no seu livro Marketing 3.0.
Subscrever e não perder mais um episódio:
Artigo: http://www.tv.appm.pt/video/as-8-crencas-de-philip-kotler-marketing-3-0-marketing/
RSS de Podcast: http://marketing-digest.podomatic.com/rss2.xml
iTunes: https://itunes.apple.com/pt/podcast/podcast-marketing-digest/id844099136?mt=2
Facebook: https://facebook.com/appmnews
Twitter: https://twitter.com/mktdigest2014-07-3012 min
Ignite An Mind-Blowing Full Audiobook And Elevate Your Mindset.Philip Kotler by Philip KotlerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/211734to listen full audiobooks.
Title: Philip Kotler
Author: Philip Kotler
Narrator: Philip Kotler
Format: Unabridged Audiobook
Length: 0 hours 51 minutes
Release date: April 17, 2014
Ratings: Ratings of Book: 4 of Total 2
Genres: Business
Publisher's Summary:
Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler is the author of more than 55 marketing books. He was the first person to receive the "Leader in Marketing Thought" voted on by the academic members of...2014-04-1751 min
Discover the Magic of Listening to Free AudiobookPhilip Kotler Audiobook by Philip KotlerListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 211734
Title: Philip Kotler
Author: Philip Kotler
Narrator: Philip Kotler
Format: Unabridged
Length: 00:51:00
Language: English
Release date: 04-17-14
Publisher: AndrewsUK
Genres: Biography & Memoir, Business
Summary:
Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler is the author of more than 55 marketing books. He was the first person to receive the "Leader in Marketing Thought" voted on by the academic members of the...2014-04-1751 min
Download Top Full Audiobooks in Biography & Memoir, BusinessPhilip Kotler by Philip KotlerPlease visit https://thebookvoice.com/podcasts/1/audiobook/211734 to listen full audiobooks. Title: Philip Kotler Author: Philip Kotler Narrator: Philip Kotler Format: Unabridged Audiobook Length: 0 hours 51 minutes Release date: April 17, 2014 Ratings: Ratings of Book: 4 of Total 2 Genres: Business Publisher's Summary: Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler is the author of more than 55 marketing books. He was the first person to receive the "Leader in Marketing Thought" voted on by the academic members...2014-04-1703 min
Stream Free Audiobook in Business, MarketingGood Works! by Philip Kotler | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: Good Works!
Author: Philip Kotler, David Hessekiel, Nancy Lee
Narrator: Christine Marshall
Format: Unabridged
Length: 7 hrs and 47 mins
Language: English
Release date: 08-03-12
Publisher: Audible Studios
Genres: Business, Marketing
Summary:
Businesses can do well by doing good - Kotler, Hessekiel, and Lee show you how!
Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.
Businesspeople who mix cause and...2012-08-037h 47
Stream Free Audiobook in Business, MarketingMarketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: Marketing 3.0: From Products to Customers to the Human Spirit
Author: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Narrator: Kent Cassella
Format: Unabridged
Length: 4 hrs and 41 mins
Language: English
Release date: 07-09-12
Publisher: Audible Studios
Genres: Business, Marketing
Summary:
Understand the next level of marketing.
The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading...2012-07-094h 41Listen Legally to Most Popular Full Audiobooks in Business, MarketingMarketing 3.0: From Products to Customers to the Human Spirit Audiobook by Philip Kotler, Hermawan Kartajaya, Iwan SetiawanPlease open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.
Title: Marketing 3.0: From Products to Customers to the Human Spirit
Author: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Narrator: Kent Cassella
Format: Unabridged
Length: 4 hrs and 41 mins
Language: English
Release date: 07-09-12
Publisher: Audible Studios
Ratings: 3.5 of 5 out of 30 votes
Genres: Business, Marketing
Publisher's Summary:
Understand the next level of marketing.
The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers...2012-07-094h 41
Get Best Sellers Audiobooks in Business, ManagementVangoNotes for Marketing Management, 12/e Audiobook by Philip Kotler, Kevin Lane KellerPlease open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.
Title: VangoNotes for Marketing Management, 12/e
Author: Philip Kotler, Kevin Lane Keller
Narrator: Stow Lovejoy, Jessica Tivens
Format: Original Recording
Length: 11 hrs and 32 mins
Language: English
Release date: 09-13-11
Publisher: Pearson Education, Inc.
Ratings: 3.5 of 5 out of 41 votes
Genres: Business, Management
Publisher's Summary:
Study on the go with VangoNotes. Just download chapter reviews from Marketing Management, 12/e and listen to them on your mp3 player. Now wherever you are -- whatever you're doing -- you...2011-09-1311h 32
Listen Legally to Most Popular Full Audiobooks in Business, MarketingVangoNotes for A Framework for Marketing Management, 3/e Audiobook by Philip Kotler, Kevin Lane KellerPlease open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.
Title: VangoNotes for A Framework for Marketing Management, 3/e
Author: Philip Kotler, Kevin Lane Keller
Narrator: Christine Fuchs, Ax Norman
Format: Original Recording
Length: 8 hrs and 52 mins
Language: English
Release date: 09-13-11
Publisher: Pearson Education, Inc.
Ratings: 3 of 5 out of 11 votes
Genres: Business, Marketing
Publisher's Summary:
Study on the go with VangoNotes. Just download chapter reviews from A Framework for Marketing Management, 3/e and listen to them on your mp3 player. Now wherever you are...2011-09-138h 52
Get Legally New Releases of Full Audiobooks in Business, MarketingVangoNotes for Marketing Audiobook by Gary Armstrong, Philip KotlerListen to this audiobook free with a 30-day trial. Go tohttp://hotaudiobook.com/freeTitle: VangoNotes for Marketing
Subtitle: An Introduction, 9/e
Author: Gary Armstrong, Philip Kotler
Narrator: Therese Plummer, Tom Wayland
Format: Original Recording
Length: 5 hrs and 59 mins
Language: English
Release date: 08-17-11
Publisher: Pearson Education, Inc.
Ratings: 2.5 of 5 out of 11 votes
Genres: Business, Marketing
Publisher's Summary:
Study on the go with VangoNotes. Just download chapter reviews from Marketing: An Introduction, 9/e and listen to them on your mp3 player. Now wherever you are -- whatever you're doing -- you can study by listening to the following for each...2011-08-175h 59
1er Ciclo de Lecturas de Escuela de Gobierno"EL MARKETING EN EL SECTOR PUBLICO" Philip Kotler y Nancy Lee.Gobierno del Estado de Colima a través de Escuela de Gobierno realizó el Ciclo de Lectura donde se presentó el material "EL MARKETING EN EL SECTOR PUBLICO" De una mente rígida, a una mente libre y abierta al cambio Philip Kotler y Nancy Lee.Este es una sintesis presentada Alfonso Hernéndez López.2011-06-3004 min
HSM PodCastingPhilip Kotler - Estratégia de marketing em tempos de turbulênciaPhilip Kotler é reconhecido como a maior autoridade mundial em marketing. É autor das mais importantes obras já editadas na área, traduzidas para mais de 20 idiomas e que ultrapassam a marca de 5 milhões de cópias vendidas em 58 países. Ao todo Kotler escreveu 43 livros, sendo que 12 foram publicados nos últimos cinco [...]2009-08-1925 min
Download New Releases Full Audiobooks in Business, MarketingVangoNotes for Principles of Marketing, 13/e Audiobook by Philip Kotler, Gary ArmstrongListen to this audiobook free with a 30-day trial. Go tohttp://hotaudiobook.com/freeTitle: VangoNotes for Principles of Marketing, 13/e
Author: Philip Kotler, Gary Armstrong
Narrator: Christian Rummel, Alyson Silverman
Format: Original Recording
Length: 7 hrs and 12 mins
Language: English
Release date: 04-30-09
Publisher: Pearson Education, Inc.
Ratings: 3 of 5 out of 4 votes
Genres: Business, Marketing
Publisher's Summary:
Study on the go with VangoNotes. Just download chapter reviews from Principles of Marketing, 13/e and listen to them on your mp3 player. Now wherever you are-whatever you're doing-you can study by listening to the following for each chapter of your textbook:
©2010 by P...2009-05-017h 12HSM PodCastingPhilip Kotler - Repensando o MarketingPhilip Kotler é reconhecido como a maior autoridade mundial em marketing. É autor das mais importantes obras já editadas na área, traduzidas para mais de 20 idiomas e que ultrapassam a marca de 5 milhões de cópias vendidas em 58 países.
Kotler é professor da Kellogg School of Management, da Northwestern University, eleita como a melhor [...]2008-11-1228 min
Listen Legally to Most Popular Full Audiobooks in Business, MarketingVangoNotes for Marketing Management, 13/e Audiobook by Philip Kotler, Kevin Lane KellerPlease open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.
Title: VangoNotes for Marketing Management, 13/e
Author: Philip Kotler, Kevin Lane Keller
Narrator: Bryan Kennedy, Zoe Winslow
Format: Original Recording
Length: 7 hrs and 23 mins
Language: English
Release date: 07-23-08
Publisher: Pearson Education, Inc.
Ratings: 3.5 of 5 out of 18 votes
Genres: Business, Marketing
Publisher's Summary:
Study on the go with VangoNotes. Just download chapter reviews from Marketing Management, 13/e and listen to them on your mp3 player. Now wherever you are -- whatever you're doing -- you...2008-07-247h 23
Get Legally New Releases of Full Audiobooks in Business, MarketingVangoNotes for Principios de Marketing, 12/e Audio Libro por Philip Kotler, Gary ArmstrongEscuche este audio libro completo gratis enhttp://hotaudiobook.com/freeTítulo: VangoNotes for Principios de Marketing, 12/e
Autor: Philip Kotler, Gary Armstrong
Formato: Original Recording
Duración: 8 hrs and 31 mins
Idioma: Español
Fecha de publicación: 07-08-08
Editor: Pearson Education, Inc.
Calificaciones: 4 de 5 de 7 votos
Categorías: Business, Marketing
Resumen del editor:
Estudia en cualquier momento con VangoNotes. Solo descarga repasos de los capítulos de Principios de Marketing, 12/e y escúchalos en cualquier tocadora de MP3. Ahora, dondequiera que estés-o lo que estés haciendo-puedes estudiar al escuchar lo siguiente para cada capítulo de tu texto:
...2008-07-088h 31HSM PodCastingPhilip KotlerPhilip Kotler, o maior especialista mundial em marketing, nos conta como ele enxerga as novas oportunidades de marketing nesta era “dominada” pela internet colaborativa e sites como o Second Life. E mais: o que o levou a escrever sua mais nova obra focada em marketing para a área pública.2007-08-3009 min
Unwind and Indulge in the World of Literature With Full Audiobook LuxuryConfronting Capitalism: Real Solutions for a Troubled Economic System Audiobook by Philip KotlerListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 230488
Title: Confronting Capitalism: Real Solutions for a Troubled Economic System
Author: Philip Kotler
Narrator: Jeff Cummings
Format: Unabridged
Length: 07:57:00
Language: English
Release date: 04-07-15
Publisher: Brilliance Audio
Genres: Business & Economics, Career Development
Summary:
With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism—spanning a spectrum from laissez faire to authoritarian—shapes the market economies of all the wealthiest and fastest growing nations. But trouble is cracking its shiny veneer. In the US, economic growth is no longer matched by economic development. Wealth is conc...1970-01-017h 57