Shows
Profit 2 Cash77. What type of leader are you?As you climb Mount Everest with your team, what kind of leader are you?Are you leader A who charges out in front, doesn't wait for your team and wants to do everything yourself?Are you leader B who communicates with your team, listens effectively, ensures everyone understands your Vision, Mission and Goals and ensures everyone feels heard, safe and part of the team striving for success?Or are you Leader C, a leader who lacks confidence, can't effectively communicate with your team or make the hard decisions?Listen is as we go on a...
2024-03-1217 min
Profit 2 Cash76. Ask for a signA podcast episode with a twist today, not my usual tip, tool or strategy for business success. At the beginning of this year I made the decision to stop hiding what I am truly passionate about, and start sharing from the heart with what I feel inspired to on that day. So here it is, an episode from my heart, and something I have been guided to share with you. Ask for a Sign...What do I mean by that? Well, when I decided to relaunch my business, this time more aligned to my passion...
2024-02-2911 min
Profit 2 Cash75. Roller Coaster of Business with Michelle-AnneToday I introduce you to my great friend, mentor and client, Michelle-Anne of Those2Sisters as we chat about all the things...Listen in to hear Michelle's journey from the Police Force, to becoming a spiritual healer and channeler, business entrepreneur, and woman empowerment coach. We share with open honesty, vulnerability and candor about the roller coaster ride of business, the live of a mum in business and hear Michelle's answers (which surprised me) as to what she would do first if she had to start all over again. I hope you enjoy listening in to...
2024-02-2136 min
Profit 2 Cash74. Reflections on 12 months in CanadaI recently shared my reflections of my one year anniversary in moving to Canada. The post received such positive feedback, with two people even personally reaching out on private message to tell me how impactful my honest reflections had resonated with them.As a result I have decided to record a podcast episode on this exact topic. I am going to dive even further into my musings on the past year, and share with you the highs and the lows of following your dreams and how making one decision can truly change the trajectory of your life.
2024-01-2723 min
Profit 2 Cash73. Taking 100% ResponsibilityA BIG one today!Taking 100% responsibility for your life.Challenging, but absolutely necessary if you want to transform your life and create your dreams and desires. Today on the podcast I will be sharing just how important taking full responsibility for your life is and the transformations that can occur when you do. By sharing my own very personal story of growth and transformation, I will guide you on how you too can take action to become the VICTOR not the VICTIM. How can you do that?You guessed it, by taking 100% responsibility...
2024-01-1517 min
Profit 2 Cash72. New Year Success ActionsHello and welcome to 2024...I am so excited to be back in your earbuds with the Profit2Cash podcast.On today's episode I share my new vision for the Profit2Cash podcast and a very powerful strategy to kickstart your New Year.Make sure you listen in to hear all the exciting news. I will also be sharing some great new F*R*E*E* tips with you and coming very soon, a "Beliefs Challenge".Jump on in and let's start this exciting new year and journey. Don't forget to grab your F...
2024-01-0825 min
Rich Lady Revolution#134 Special Guest - Phoebe DrayWhere numbers meet the New Age woo woo!
Tune in to hear how Established business owner, mother & pocket Rocket Phoebe Dray who is a Numbers Specialist & Finance Coach uses New Age energetics & embodiment as an addition to her superpower organic & explosive success in life & business!
Alignment Archetype: QUIZ HERE
Find out more about THE ALIGNED WOMAN ACADEMY HERE
Say Hi to me on social media:
Diane's Facebook
Diane's Instagram
Join our Community - Those2Sisters Time2Shine Facebook group
Get the TASTE TESTER HERE
2023-05-0336 min
Profit 2 Cash71. Profit Lever Six - Boom your Gross Profit MarginOn today’s podcast episode we are deep diving into Profit Lever number 6, the Gross Profit Margin!The Gross profit margin is a key metric for measuring a business's profitability, representing the percentage of revenue that remains after subtracting the cost of goods sold. Here are some effective strategies to increase a business's gross profit margin:1. Increase Prices: One of the most straightforward ways to increase gross profit margin is to increase prices. However, this should be done carefully, taking into account market conditions and the impact on customer demand. Increasing prices too much or too qui...
2023-04-1718 minProfit 2 Cash70. 4 steps to Create repeat, loyal customers!Today on the podcast I am sharing strategies to help you turn your customers into repeat, loyal customers, who become raving fans of your business. This strategy, to build loyal customers, is one of the most cost effective ways to grow the profitability of your business. Why? Well finding a new customer is costly! However, having an existing customer reengage with your business and spend more can be very low cost compared to finding that new customer. Also, if the existing customer loves your business and what you do, they are more than likely going...
2023-04-1114 minProfit 2 Cash69. BOOM your profit by maximising Customer SpendToday in the podcast we will focus on various strategies that you can implement to BOOM your profit by maximising your Customer Spend. One of the most effective ways to increase profit is maximising how much a customer spends with you each time they engage with your business. I am sure you have heard the saying "Do you want fries with that?" McDonalds is probably the best example of how a company has trained it's employees to always be focusing on increasing the spend of each customer with one simple question. How can your business implement a...
2023-04-0719 minProfit 2 Cash68. 5 steps to Convert Prospects into CustomersToday in the podcast we will focus on various strategies that you can implement to turn your "Prospects" in to actual "Customers" of your business. Taking your prospects on a journey that is mapped out and leads to the final destination of them becoming a loyal customer of your business is the key for your business success. How do you do this? I believe having a clearly mapped out sales process is key. That way anyone in your organisation can convert prospects into customers. What goes into this sales process? Let me share my ideas with...
2023-04-0522 minProfit 2 Cash67. Expert Strategies to turn Foot Traffic into Prospects!Today in the podcast we will focus on various strategies that you can implement to increase the number of converting "Traffic" into "Prospects" for your business. Whether you have a bricks and mortar business, or a digital business there are many different ways, either paid or free, that can help turn the traffic visiting your business into actual prospects who are open to engage with your business. Spend some time today, yes right now, after listening to this podcast episode to start brainstorming even one new way that you can implement to convert "Traffic" into actual "Prospects"
2023-03-3118 minProfit 2 Cash66. How to BOOM your business TRAFFICToday in the podcast we will focus on various strategies that you can implement to increase the "Traffic" to your business. Whether you have a bricks and mortar business, or a digital business there are many different ways, either paid or free, that can help drive more traffic to your business. From traditional strategies, to digital strategies, from in-person to virtual strategies, from free to paid. The ideas are endless and sometimes getting back to basics can really help. Spend some time today, yes right now, after listening to this podcast episode to start brainstorming even one...
2023-03-2920 minProfit 2 Cash65. 8 Profit Levers SeriesOver the coming 8 weeks I will be sharing the "8 Profit Levers Podcast Series".This will be a series of episodes focused on the 8 key levers in your business that you can focus on to maximize the profitability of your business. Even if you were only to improve each of the 8 profit levers by a small percentage the net positive impact these small incremental changes could have on your business could be transformational. There is a F*R*E*E resource that goes with this series, make sure you download it so that you can see the...
2023-03-2712 min
Profit 2 Cash64. My key learnings from the BIG Move2023 for me started with a BANG!!!
Almost two months into the new year, and I am only just coming down to earth after what was the big explosion in my life our relocation to Vancouver, Canada.
The planning began mid last year when Dan received the opportunity for a new job in Vancouver. It took us a few weeks to accept the offer due to personal reasons, but once we did the planning began.
I love to plan and I especially love the software Airtable to plan with. I started to create our...
2023-02-2418 min
Profit 2 Cash63. My 3 words for 2023Welcome 2023 (maybe a little late, but I will tell you why)!
Wow, what a way to start the year, packing, organising & sorting to relocate with my family to Canada and now we are here, getting settled in our new home.
At the end of the year, normally I would spend time planning, setting intentions, reflecting on the year just past, reviewing what worked, what didn't work and what I want to change for the new year.
I would spend time journaling, and setting my big goals and intentions for myself & my business.
2023-02-1715 min
Profit 2 Cash62. Three tips to decrease ExpensesThe third of the THREE numbers that you can change to impact your Profit is Operating Expenses.
Today I will be share with you my top three tips to decrease your Cost of Good Sold to positively impact your Profit & Loss.
My top three tips are:
1. Review expenses regularly
2. Cancel subscriptions
3. Shop around for better rates
Once again, if you focus on even one of these strategies over the coming three months, the impact on your Profitability will be high.
Take time this holiday period to strategies how...
2023-01-0609 min
Profit 2 Cash61. Three tips to reduce cost of good soldThe second of the THREE numbers that you can change to impact your Profit is Cost of Goods Sold.
Today I will be share with you my top three tips to decrease your Cost of Good Sold to positively impact your Profit & Loss.
My top three tips are:
1. Buy in Bulk to receive discounts
2. Ask for better payment terms
3. Automation
Once again, if you focus on even one of these strategies over the coming three months, the impact on your Profitability will be high.
Take time this Christmas...
2022-12-2312 min
Profit 2 Cash60. Three tips to Grow RevenueThe first of the THREE numbers that you can change to impact your Profit is Revenue or Sales.
Today I will be share with you my top three tips to increase your revenue to positively impact your Profit & Loss.
My top three tips are:
1. Increase your prices
2. Clear out your Work in Progress
3. Increase your average dollar spend per customer
If you focused on one of these strategies over the coming three months, the impact on your Profitability will be high.
Take time this Christmas period to strategies...
2022-12-1617 min
Profit 2 Cash59. The 3 Numbers that impact ProfitDid you know that there are only THREE numbers on your Profit & Loss that impact Profit?
Today I will be sharing with you what these three numbers are, how they impact your Profit and why they are so important.
Over the next three weeks I will be deep diving into each of the three numbers and sharing my top tips to either increase revenue or decrease Cost of Goods Sold & Overheads.
Want a co-working session to create your 2023 Profit Plan and create a strategy to impact these three numbers?
Click this...
2022-12-1208 min
Profit 2 Cash58. Surviving the crazy Christmas periodToday is the first Friday in December and only 3 weeks to Christmas. This is a crazy busy time of year, customers can be demanding, staff may be more frazzled than normal and you may be feeling the overwhelm.
How can you survive the crazy Christmas period with ease & grace?
Here are my top 3 tips:
1. Learn the art of delegation
2. It's ok to say NO
3. Find time in your day for you
What are your favorite things to do at this time of year to stay sane, calm and focused...
2022-12-0212 min
Profit 2 Cash57. How to generate extra Profit for ChristmasToday as I record this podcast, episode 57, it is only 1 month to Christmas. As Christmas is a busy time of year, with lots going on in both business & personal lives, I wanted to share some tips on how you can generate extra profit leading into Christmas.
1. Do a money leak audit & minimise unnecessary money leaks out of your business
2. Follow up previous clients / Customers & offer them an opportunity to work with you again
3. Follow up any outstanding quotes & obtain approval to do the work
4. Offer a pre Christmas special one that doesn't involve discounting
2022-11-2519 min
Profit 2 Cash56. How to get "off the tools"One of the biggest mindset shifts for any business owner, is to start thinking like a CEO and get off the tools!
As you grow your business it comes to a point where you can no longer do everything yourself and you will need to set up systems & hire a team to help you grow.
At this point one of the biggest challenges is actually transforming your mindset from being a "technician" on the tools all day to becoming the business "CEO".
Listen in today as I deep dive into this topic.
2022-11-0412 min
Profit 2 Cash55. Are your goals destroying your dreams?Are your goals destroying your dreams?
Another topic that dropped in for me this week on one of my morning walks. Lately I have been feeling a little discouraged that I am not achieving the goals I set myself.
This made me start to wonder, are my goals actually inspiring me or demotivating me?
We are taught to set BIG goals, once that scare us and inspire us to more, but what if these big goals are actually making us feel frozen like a deer in headlights and we don't end up taking...
2022-10-2915 min
Profit 2 Cash54. What if the price actually wasn't expensiveWhat if the price actually wasn't expensive?
What if the price was actually just right for the business to not only cover all of their costs, support their employees and return to the owner a profit & income that they deserved?
Often we look at prices and think they are expensive, or over the top. We view what other businesses in our industry are charging and can't believe their pricing...
But what if that business is actually charging the right price?
Pricing can be one of the most challenging aspects of business...
2022-10-2113 min
Profit 2 Cash53. Do you really, truly & deeply believe in your dreamsDo you?
Do you really, truly & deeply believe in your dreams?
It has been a hot minute since my last podcast episode, I hit episode 52 & STOPPED!!!
Why? Listen in today as I deep dive into why I believe I stopped & what I am going to do to change it.
This episode is real, it is raw and I am sharing my vulnerability with the world... EEEKKKKK.
If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect online:
Facebook Group: https://www.facebook.com...
2022-10-1516 min
Profit 2 Cash52. Interview Diane McKendrickWow, wow, wow...
I did it.
Today is the 52nd episode of the Profit2Cash podcast. 👏👏👏
As a big celebration for reaching the 1 year milestone of recording, publishing and promoting my podcast, I invited the one and only Diane McKendrick to be my special guest interviewee.
Diane has been instrumental in my life.
Having met her 18months ago at a networking event where she was the beautiful, statues' powerful speaker on stage, to today where I am lucky to call her my friend, my mentor and my client.
Worki...
2022-09-1644 min
Profit 2 Cash51. The Power of TestimonialsToday I wanted to share a marketing & sales strategy that is often overlooked in business, and that is the power of Testimonials.
To have one of your clients share their experience of working with you and the results they have achieved from your partnership is one of the most powerful ways to market and sell your business.
Do you ask your clients for testimonials?
Do you ask for them regularly?
Do you have them on your website, on your social media and as part of all your communications with your customers...
2022-09-1015 min
Profit 2 Cash50. Where do I focus my time for greatest impact?Running a small business often feels like you have to wear all of the hats.
From CEO, CFO, Marketing Manager, Sales executive, technician to the customer service & admin officer.
Sometimes things can get a little overwhelming and you don't know where to focus your time for the best & most optimal outcome.
However, often, we lean towards doing the things that we are best at and feel most comfortable doing. Often leaving the most important jobs, the ones that we may not enjoy, until we are too tired, can't be bothered and have run...
2022-09-0219 min
Profit 2 Cash49. How to maintain a strong business mindsetBusiness is won or lost between your two ears... but how do you keep a strong business mindset?
Listen in to today's episode as I share my top tips on how I personally maintain a strong mindset so that I can keep taking action and pick myself up after losing my Mojo.
1. Vision
2. Morning Routine
3. Work with Business Mentors
4. Inject fun into your day
5. Surround yourself with likeminded business owners
6. Attend networking events, retreats, business masterminds, personal development seminars
If you have loved today's episode, please share with...
2022-08-2614 min
Profit 2 Cash48. Business Growth Curve, where are you?Where are you in the "Business Growth Curve"?
A really interesting topic today as we deep dive into the "Business Growth Curve". The business growth curve highlights the different stages every business owner goes through, from Launch to Exit/Decline.
As you listen in, reflect on where you are today, where you want to be & how far you have come.
What do you need to help you move to the next level you wish to move to?
Interested in watching a live webinar on the Growth Curve? Join my Facebook group, l...
2022-08-1917 min
Profit 2 Cash47. Top 5 reports all CEOs must understandAs you start to scale your business and desire to grow it to the next level of success, understanding your Financial Reports becomes fundamental to your success.
Why?
Listen in today as I share the top 5 reports I believe are most important to understand and why they are a must for all CEOs to review every month as a minimum.
The top 5 reports are:
Profit & Loss
Balance Sheet
Cash Flow
Budget Variance Report
General Ledger
If you have loved today's episode, please share with your f...
2022-08-1223 min
Profit 2 Cash46. Why numbers are important for every entrepreneurNumbers are often scary for entrepreneurs, however I believe that numbers are important for anyone who is in business.
Why... well
1. They never lie
2. They can quickly highlight if there is an issue in any part of the business
3. You can use them to help you plan for your future success
4. They can help you make more informed decisions
5. They can help you to predict the outcome of your decisions and actions with more certainty
6. They can help take the emotion out of business and make better decisions with a clear...
2022-08-0516 min
Profit 2 Cash45. Business Growth Strategies you must tryToday I am sharing 7 different Business Growth Strategies that you must try!
Why?
Well you never know which one could be the secret sauce to catapult your business growth.
Here they are:
1. Increase Prices
2. Reengage clients or customers
3. Offer additional services or products to existing customers
4. Cold Call strategy
5. Networking
6. Being present on Social Media platforms
7. Building your referral network
8. Enter business awards
Which ones are you currently doing?
Which ones will you commit to start doing?
Share with...
2022-07-2923 min
The Most Intelligent Selection - Gold CoastEpisode 26 - Phoebe Dray: A pocket rocket on cashflow, the joys of tax, helping businesses boom, and booty camps in the morning.Phoebe Dray: A pocket rocket on cashflow, the joys of tax, helping businesses boom, and booty camps in the morning.From Phoebe's About Page:Phoebe comes from a place of experience. Prior to her current consultancy, she was a business owner, just like you. A partner of MGA Accountants, Phoebe was able to scale the business to double its size before successfully selling the firm in 2015. So when it comes to business, she knows the struggles, the need to hustle and what’s required to succeed and achieve optimal outcomes.Phoebe’s miss...
2022-07-2534 min
Profit 2 Cash44. Top 5 Lessons learnt from having high business debtToday I want to share with you the top lessons I personally learnt from having high business debt.
In fact at times I felt like I was drowning in debt and didn't know if I was going to be able to start swimming or would sink.
So here are my top Lessons learnt, which one do you resonate with?
1. Even when you feel all is lost there is another solution
2. Have a good relationship with your bank
3. Ask for professional help from an advisor to get a different perspective on your situation
2022-07-2216 min
Profit 2 Cash43. Stop doing this when pricingStop doing this when pricing...
How do you feel when setting the prices for your products or services? Does it make you squirm?
Do you feel uncomfortable or worry what your prospects or customers will think?
Well don't worry if this is how you feel because you are definitely not alone. Pricing is one of the most challenging aspects of running your business, so today I wanted to share my top tips of what to STOP doing when setting your prices.
They are:
1. Pricing Based Solely on Undercutting Your Competition
2022-07-1519 min
Profit 2 Cash42. Financials 101Financials 101
As a business owner I believe that it is very important to understand your financial reports and the information that they are revealing to you.
In today's podcast episode I do a deep dive into the 4 main reports that are the most important for you to understand, review regularly and analyse to ensure everything is in order.
The four reports are the:
1. Profit & Loss Statement
2. Balance Sheet
3. Cash Flow Report
4. General Ledger
Which report do you look at the most?
Is it the one...
2022-07-0819 min
Profit 2 Cash41. Future Focused FinancialsWhat the heck are Future Focused Financials and Why do I need them for my business???
Today I share the importance of planning for your business. Specifically mapping out your future financials & cashflows to assist you in understanding your business & gaining clarity on areas for improvement.
Set a meeting with yourself and business partners (if you have them) and take the time to plan your business financials.
Having future oriented financials assists your and your business success in the following 4 ways:
1. Make decisions with clarity
2. Understand if you need external financial...
2022-07-0122 min
Business Behind the ScenesS.O.B.A. Success Story: How Phoebe Went from $2k to $10k a Month Using S.O.B.A. Strategies in Less Than 6 Months!It's another Bonus Episode for you all.
Have you realized you can do it all alone and need a coach to show you the way?
That's what happened to Phoebe Dray, a qualified accountant and refers to herself as a cashflow Pocket Rocket. She's been in business for more than a decade now... So why did she get a coach? We never stop learning...
And Phoebe knew she needed help to take this new business to a whole new level... stop relying on word of mouth and start building a solid following. So, tun...
2022-06-2830 min
Profit 2 Cash40. Plugging Money LeaksHow much money is leaking out of your business?
Today I share a super simple strategy that can literally save you $1,000s in your business. Cash money that will drop to your bottom line.
By taking half an hour a month to review your expenses and asking yourself the following questions, you will be amazed at just how much money is actually leaking out of your business unnecessarily.
As you review your expenses, ask:
1. Is this expense 100% necessary for opening the doors of my business?
2. Is this expense making me money?
2022-06-2418 min
Profit 2 Cash39. Interview Danielle Stearman - Why enter Business AwardsWhy enter Business Awards?
For today's episode I have the gorgeous Danielle Stearman as my guest!
Danielle is a multi award winning, Internationally recognised serial entrepreneur and owner of several Australian based businesses.
Danielle launched Roar Success in 2018 to support business owners in Australia and give a platform for networking, connection, growth and strategy development. In 2019 Roar Success held it's first Roar Australian Business Awards which focused on having entrants placed in front of Judges from across the world that had created successful careers in their respective industries.
On this episode...
2022-06-171h 10
Profit 2 Cash38. Setting your BIG Goals for 2023Now is the time to "sit down" and plan your BIG Goals for the financial year, 2023.
Without goals and a roadmap to achieve them, the likelihood of you creating the business and life you dream of is highly unlikely. The following are my top tips to help you set your goals and give you the best chance at achieving them.
1. Become clear on what you want to achieve for 2023
2. Become clear on Why you want to achieve this goal
3. Create your plan to achieve it
4. Write down your goals, 3-5 years, 1 year & 90 d...
2022-06-1016 min
Profit 2 Cash37. What are you not doing?Today's episode I share my own personal story of action that I am not taking in my business for the fear holding me back. What is the action...
Cold Calls!!!
Does anyone love cold calls? I am not sure, but to be honest they are stumping me.
Is there anything in your business or even life that you are not doing, that you know if you could just take the action the magic would happen.
Listen in as I share my personal journey to get over my fear and take the...
2022-06-0313 min
We Are Women PodcastEpisode 127 - How to Build a Profitable BusinessPhoebe Dray is an award-winning qualified accountant; however, Phoebe is not your typical accountant. Phoebe is passionate and fun and driven to help entrepreneurs succeed in business by far more than crunching numbers and preparing taxes.
In fact, Phoebe is a business & finance success coach with solid experience in management accounting, business strategy & cashflow improvement strategies.
Phoebe works one-on-one with clients in her “Strength in Numbers” coaching program and has created her 12-month group coaching program “Profit 2 Cash Launchpad” to help business owners turn their profits into real cash to live the life of their dreams. Phoebe understan...
2022-06-0142 min
Profit 2 Cash36. Creating your impossible dreams with Janeen VosperThis week I have the pleasure of interviewing Janeen Vosper!
For over 20 years, Janeen worked as the General Manager of Sales for a successful multi-million-dollar, national supply business.
Author of ‘Good Girls Do Sell: The Modern Businesswoman’s Guide to Authentic Selling’, and ‘Being Unstoppable: Remember When Life Gets Challenging, “You’ve Got This”‘, Janeen is a prolific writer and continues writing every week with informative and interesting blogs.
Janeen is also the host of the We Are Women Podcast and Mastermind Groups.
In today’s podcast Janeen shares with us her story from the...
2022-05-2653 min
Profit 2 Cash35. It's time now to get ready for end of yearEnd of Financial Year is sooo exciting.
Yes I am an accountant, however all biz owners should be getting excited.
Why you may ask??
Well listen in to today's podcast episode as I share why you should be super excited right now.
I share some great tips for how you can get prepared for year end, different strategies to help you save time, save money and make more money.
If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect onli...
2022-05-2017 min
Profit 2 Cash34. How do you make decisionsHow do you make decisions?
In today's podcast I share with you a personal story of how I have recently stopped drinking alcohol and how this one decision has led me on a journey of healing and transformation.
I recently started to think about how I was actually making decisions in my life and the changes I am taking to start making more empowered decisions that are aligning me to my vision for my life.
How are you making decisions? Listen in to hear my personal take of decision making, I'd love to...
2022-05-1318 min
Profit 2 Cash33. Interview with Carlo the KingmakerMastering Money by rebuilding our relationship with itThis week's podcast episode is another special interview edition.
Our special guest this week is Carlo Chincarini, known as the Kingmaker.
Carlo is an expert in human behavior, mindset, identity and a thought leader in the area of rebuilding your relationship to money in order to create abundance.
He is a successful entrepreneur having founded multiple companies. At 31, he is a global speaker and coach to elite athletes, business owners and multi-millionaires.
Carlo shares today how manifestation and quantum physics, related to your powerful mindset in creating your successful business venture.
2022-05-0658 min
Profit 2 Cash32. Interview with Julia Zielke - Sales with PurposeThis week's podcast is a special one! 🤩🤩🤩
It's my 2nd interview podcast! For this episode we have the amazing Julia Zielke! Julia is a master sales and mindset coach.
She is the Director of her business "Sales Inside Edge".
In today's episode Julia shares her path in becoming a successful sales coach and how she built her brand into multiple 6 figures within the first 12months of being in business.
So tune in! 😊😊😊
If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect onl...
2022-04-2931 min
Profit 2 Cash31. Do you have a morning routine?Do you have a morning routine?
I was recently at a conference and all of the presenters were coaches who had created very successful businesses.
At the conference they were sharing the strategies they had personally used to create their successful businesses.
One of the interesting questions that was asked, was did they each have a morning routine...
Guess what, they all had one.
Each presenter shared the different things they did each morning to set themselves up for success.
In today's podcast episode I am going...
2022-04-2209 min
Profit 2 Cash30. 6 steps to Passion, Purpose & ProfitToday I am going to share my personal 6 steps that have helped me to create a business that has Passion, Purpose and Profit.
1. Passion & Purpose
2. Freedom Number
3. Income Strategy
4. Profit Plan
5. Review, reset & realign
6. Confidence
Combining your passion & purpose with solid business strategies enables you to create a successful business. A business that not only is financially rewarding but also personally rewarding.
Does your business both light you up & give you Financial Freedom?
If you have loved today's episode, please share with your friends, write a...
2022-04-2018 min
Profit 2 Cash29. The Power of ChoiceToday's podcast episode is a little different from those I have shared to-date.
It is a topic however that has a profound impact in my life and I felt called to share on this today.
The Power of Choice.
I truly believe that the Power of Choice has the greatest impact in our lives. The decisions we make, intentional or otherwise, have led us to where we are today.
My own choices have had a profound impact on my life, at the time some of them seemed like the worst decisions...
2022-04-1117 min
Profit 2 Cash28. 7 Levers to Increase Biz ProfitWant more Business Profit??? Of course you do!
Today I share the 7 levers to increase Biz Profit, these are:
1. Increase Average Price per item
2. Increase Average Spend per sale
3. Increase Average number of Transactions per customer
4. Increase number of leads to your business
5. Increase your conversion rate
6. Increase Gross Profit Margin
7. Decrease expenses
By focusing on just one lever each month the impact this can have on your business profitability is huge. Which lever will you focus on in April?
If you have loved today's...
2022-04-0114 min
Profit 2 Cash27. Taking full responsibilityTaking full responsibility means realising that for every experience you have in life, you recognise that your own actions & beliefs have created this outcome and reality. It means being accountable for your own actions and your part to play in any given situation. Rather than pointing your finger or blaming someone else, you take ownership of the situation. Once you are no longer the victim of the situation, and you understand that you have also played a part, you can start to formulate a plan to take action in changing the situation.
How can you take full...
2022-03-2514 min
Profit 2 Cash26. 5 strategies to boost your business confidenceImproving my personal confidence and mindset was one of the BIGGEST game changers for my business success. When I started attending personal development courses and joined Toastmasters my confidence grew. With my renewed confidence I was able to more effectively lead my team, connect with prospects & new customers, create new service offerings and do all the things that were on the outside of my comfort zone where the magic happens.
That is why today's podcast episode topic is one of my favorite. Listen in today as I share 5 different strategies you can implement to boost your confidence...
2022-03-1818 min
Profit 2 Cash25. How to clear your digital clutterThis week's podcast episode is a special one!
This is my first ever podcast interview! For this episode we have the very talented Michelle Anderson as my special guest.
Michelle is the only certified KonMari Consultant on the Gold Coast and specializes in the art of decluttering and organising in the KonMari method.
So enjoy this episode as Michelle shares her passion for organising for a more essential way of living!
If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect onl...
2022-03-1226 min
Profit 2 Cash24. Top 10 habits of Successful Biz OwnersWant to know what the top 10 habits are of successful business owners are?
Listen in to today's podcast episode as I dive into these top habits, and some of them I am sure are not what you expect.
1. They ask for help when they need it
2. Money management is key
3. Constant knowledge growth
4. Get a good nights sleep
5. Make time to exercise
6. Take time each day to quiet the mind
7. Set big goals that push you to achieve
8. Build strong networks, your network equals your networth
9. Focus...
2022-03-0412 min
Profit 2 Cash23. Are things starting to slip through the cracks?Are things starting to slip through the cracks?
Are you finding yourself constantly answering staff questions & putting out fires?
Is the work not being completed to your standard or in a timely manner?
If you answered YES to any of the above questions, then today's podcast episode is for you. As it is time you start systemising your business. To start freeing yourself up so that you can focus on growing your business and the real WHY that you started it in the first place.
10 simple steps to start implementing systemisation...
2022-02-2515 min
Profit 2 Cash22. Create a business plan you will actually use!Want to launch a business but the idea of creating your Business Plan scares you?
What if you could create a powerful business plan that all fits on One Page? A plan that you used every day in your business to keep you focused, to keep you moving towards your big goals and creating the business of your dreams?
Well, today in the podcast I share how you can create a powerful Business Plan on just One Page!
This plan allows you to bring everything together including:
* Your Vision;
* Your...
2022-02-1813 min
Profit 2 Cash21. How to start a business in 10 Steps!Is 2022 the year you want to launch your own business?
Don't know how to get started? Well today's episode is for you.
Today I share the 10 steps to follow to rocket launch your business the right way.
I deep dive into the following steps to launch your business:
1. What Key Decisions you will need to make,
2. How to Plan your business for success,
3. Where and how to find help for your business,
4. How to Register your business,
5. Key steps to prepare your finances,
6. Know the law,
2022-02-1135 min
Profit 2 Cash20. Why low costs are the quickest way to go out of businessThis is the third in a series of podcasts focusing on Pricing Strategy. As mentioned, I believe pricing your products & services is one of the most important decisions in business and also one of the most challenging.
Today I share why I believe that low costs are one of the quickest ways to go out of business.
Here are my top reasons why I believe low prices aren't the answer:
1. Your Customers aren't loyal, they will always look for the cheapest price;
2. You need extremely high volumes to make a profit;
3. Someone will...
2022-02-0416 min
Profit 2 Cash19. What is your pricing strategy?Following on from last week's episode, today I am chatting about the various aspects to consider when setting your pricing strategy.
The most important being that first and foremost you are in business to make a profit! Your pricing strategy must enable you to not only pay yourself a market rate salary but also at least a 10-15% profit after all expenses including your wages.
My top tips to focus on this week in how to set your pricing strategy include:
1. Understand the costs of your business, both variable & fixed,
2. Be clear on...
2022-01-2820 min
Profit 2 Cash18. When do you know it's time to increase your pricesPricing is one of the most challenging aspects of business strategy and can stump even the most seasoned business owner. In my experience many business owners are undercharging for their products & services, leaving money on the table to grow their business and live the life of their dreams.
In today's episode I share with you my top 6 tips on when it is time to consider increasing your prices. Do any of the following tips indicate to you that it is time to increase your prices?
1. Business is booming & you can't keep up
2. Alternatively Sales are slow
2022-01-2116 min
Profit 2 Cash17. What are your 90 day rocks?Have you set your 90 day Biz rocks for the first quarter of 2022?
In today's podcast I share with you the importance of setting powerful goals every 90 days that move you towards your powerful business Vision.
If your business Vision is the North Star of your business, your 90 day rocks are each segment of your journey that moves you closer towards your vision.
Each quarter set your 90 day goals, and then ensure you review and reset them every 90 days. These goals help you to change direction, course correct and keep you moving forward.
Take time...
2022-01-1412 min
Profit 2 Cash16. Systems give you freedomHello 2022 :)
This year in business my focus is on growth & systems (to enable me to grow & leverage) So I thought I would kickstart the year with an episode on why I believe implementing systems from day 1 is so important to your business success.
Systems give you freedom as they enable you to do all of the following:
1. You can leverage your time
2. It is never faster for you to do it
3. Better to have 10 people each earning you $10 than you earning $100
4. Allows you to spend time Planning rather than doing all the...
2022-01-0713 min
Profit 2 Cash15. Become a time ninjaWelcome to the very last episode of 2021, episode 15, become a time ninja.
Today I share how you can become a Time Ninja in 2022 to help you achieve your dreams & goals.
I share how you can become a time ninja, but most importantly why, including:
1. It enables you to become super organised & productive;
2. Create a plan, set your goals and align your actions to your vision;
3. It enables you to stay focused, and say no;
4. It helps you to reduce overwhelm;
5. Stop reacting and be intentional;
6. You can train your team...
2021-12-3113 min
Profit 2 Cash14. How to Create Joy in your lifeIn today's episode I am sharing my strategies to create more joy in your life. At this time of year, things can become stressful and overwhelming. However, it is also a great time of year to reflect on what is really important to you and I believe one of those things is truly to create more job in your life.
The tips I share today include:
1. Becoming clear on what do you love to do;
2. Becoming clear on what your highest values are;
3. Find ways that you can you add value & give back; and
...
2021-12-2411 min
Profit 2 Cash13. Why is it important to create an inspiring VisionIn today's episode I deep dive into why I believe becoming clear on your Vision is one of the most important decisions a business owner will ever make.
Why? Well I share my top 7 reasons, which are:
1. A clear vision helps you to stay focused & enables you to say "NO" to shiny objects;
2. Guides you to take productive action towards your goals;
3. Align all of your business decisions;
4. Set your boundaries;
5. Engage and motivate your team;
6. Connect with the right clients and prospects for your business; and
7. Enables you...
2021-12-2010 min
Profit 2 Cash12. Are you leaving money on the table?Are you leaving money on the table?
I recently had a session with one of my clients and as we reviewed their Profit & Loss reports for the first 4 months of the year, we realised that they were potentially leaving money on the table, in fact over $30,000 worth!!
Listen in to today's episode as I deep dive into the possible areas where you may be leaving money on the table and how you can implement systems and strategies to ensure that everything is being captured.
Say hi to me on social media!!
Facebook: https...
2021-12-1014 min
Profit 2 Cash11. It's ok to ask for helpIn business, as in life, it really is OK to ask for help. I am not sure about you, but for many years I believed it was a weakness to ask for help. I thought I should know all of the answers myself, I should be able to come up with all of the solutions myself, and I didn't need or want to ask for help.
Luckily I learned that often the best outcome to a problem was asking for help. That two minds are often better than one, and more creative, more productive and more profitable solutio...
2021-12-0313 min
Profit 2 Cash10. How to pay your taxes JoyfullyPay taxes Joyfully.... REALLY!!!
A little controversial, but I 100% believe you can and should pay your taxes joyfully...
Why you may ask? Well listen in to today's episode as I share my thoughts on this topic, and maybe, just maybe, it may flip your thinking too.
My reasons why I believe you can pay your taxes with joy include:
1. It means that you have created a profitable, successful business, which is something you need to celebrate
2. Make sure you are prepared so you don't end up on the tax debt merry-go-round
2021-11-2617 min
Profit 2 Cash9. How to find Profit in your business without raising your pricesAfraid to raise your PRICES? Today's episode is for you!
I share in today's episode how you can find more cash & profit in your business without having to raise prices. These include simple tips that you can do TODAY, including:
1. Deep dive into your expenses and eliminate any leaking money,
2. Review your products or services, are they still profitable?
3. Create efficiencies in your business to save time & money
4. Sell more to existing customers
Listen in as I expand and give you the easy steps to follow for each strategy.
...
2021-11-1917 min
Profit 2 Cash8. Why Love your NumbersDo you LOVE your business Numbers, or do they make you cringe?
Listen in to today's episode and hear why I personally believe loving your numbers is a key step to your business success.
I share with you the why understanding your numbers and having systems & structure is key to enabling you to grow your business & help more people.
What level of loving (or not loving) your numbers are you?
* Avoidant
* Anxious
* Awakening
* Accountable
* Empowered
I liken numbers to the strong river banks of your business, make...
2021-11-1221 min
The Success Revolution with Gemma BenadEpisode 151: Love Your Numbers to Success with Phoebe DrayIf you desire to make more money, experience freedom in your business and life and change the way you relate to money, this episode is for you.
Today, I deep dive with Business Strategist, CPA, Speaker and Entrepreneur, Phoebe Dray as we support you to love your numbers all the way to your version of success.
LET'S CONNECT
Follow me on Instagram: @iamgemmabenad
Follow Phoebe on Instagram: @phoebe_dray
Join The Aligned Woman Facebook Group: https://www.facebook.com/groups/thealignedwomen
2021-11-0746 min
Profit 2 Cash7. How to pay yourself from your businessReally, I can pay myself a decent wage from your business?
YES, you really can. Listen in to today's episode and find out how you can start to pay yourself what you are really worth from your business. Stop being the last one to get paid, put in place a plan to regularly pay yourself from your business with these easy tips & tricks.
Today I share how you can set up your business bank accounts, the importance of keeping business and personal separate and how to pay yourself from the business.
Say hi to me o...
2021-11-0512 min
Profit 2 Cash6. How to use your Profit Plan for business SuccessSo you have your Profit Plan, now what?
Like any great plan, unless you take action, review your results and reset your game plan, your plan remains just that a PLAN.
Listen in to today's episode to understand how to use your Profit Plan in your business to actually live & breath the plans and goals you set for yourself.
Don't let the plan accumulate tech dust lost in a file somewhere never to be found again!!! Set a goal, take action and create the profitable business of your dreams.
2021-10-2917 min
Beernuts Productions PodcastPhoebe DrayOn this week’s episode of “The Beernuts Productions Podcast” gough welcomes financial coach, guru, the cash flow pocket rocket herself, Phoebe Dray to the show. Phoebe starts off by telling us how she got started in the world of finance and also why she enjoys that line of work. gough and Phoebe then start up a pretend company and discuss the do’s and don’ts when starting up a business. Plus tips on what to invest and what to save and the best ways to spend your money to give yourself the best chance of success. Phoebe also talks...
2021-10-2721 min
Profit 2 Cash5. What is a Profit Plan?Want to set your business up to be Profitable from day One?
Do you want to create a profitable, successful business linked to your personal goals?
Listen in today as I share my 4-step roadmap to creating your very own Business Profit Plan, aligned to your personal goals, including:
Step 1 - Calculating your Freedom Number
Step 2 - Aligning your Income goals
Step 3 - Creating your 12-month Profit Plan, and
Step 4 - the Magic of review & reset
Don't wait for everyone else to be paid before you start to tak...
2021-10-2523 min
Profit 2 Cash4. How to Set up your business for successStart with the end in mind!
Today's episode deep dives into how to set your business up for success from the very beginning.
In today's episode I cover:
* the ins and outs of business structure,
* what you need to consider with legal requirements, insurance, hiring employees, and
* the key advisors you need on your team to help you create the successful business of your dreams.
As promised this is the link to the Australian Government website with a detailed checklist to follow when getting started:
https://business.gov.au...
2021-10-1517 min
Profit 2 Cash3. Episode 3 - 3..2..1.. Launchpad to business success in 2022Has your 2021 financial year not gone quite to plan?
Do you want to rewrite your success story for 2022?
If you are looking to create business success in 2022, then listen in as I share my tips on how to create your Rocket Launch One-Page business plan. The Rocket Launch One Page Plan enables you to focus on those strategies that will launch your business success. 3..2..1.. take off
Today I will cover how you can easily create your Business Plan and not one that is shoved in a drawer never to be seen again, but...
2021-08-0920 min
TALKING NUMBERS with Paul JanszKnowledge Is PowerWelcome to Talking Numbers with Paul Jansz. - this one marks the 50th episode, and we want to take this opportunity to thank you, dear audience, for your support in the past year! In this episode, we have a special guest Phoebe Dray, CEO, and founder of Phoebe Dray Consultancy (PDC), where she provides innovative financial coaching, online courses, education, and bookkeeping services. Subscribe and listen now!
2021-07-2541 min
Profit 2 Cash2. How to prepare for EFY to save money & timeDo you want to save money and time this End of the Financial year?
Listen in today, as Phoebe shares her top tips to help you save time and money when preparing for the end of the financial year.
There are some simple steps you can take to make the end of the financial year a smooth process and free of stress.
Imagine if this year you gave yourself a happy fist pump, rather than a headbang against the wall as all your accounts and financial management was in order and ready to...
2021-07-2018 minProfit 2 Cash1. Profit 2 Cash IntroductionIn the first episode of her podcast, Phoebe Dray CPA, introduces herself to the world. The award winning, qualified accountant has helped 100's of business owners understand their numbers, implement smart business strategies and plan for the profit they desire. This has enabled them to live the life of their dreams.
Phoebe started her podcast as a way to connect with more people and share bite sized business tips to help them achieve their BIG business goals. Phoebe comes from a place of experience, having been a partner of MGA Accountants, Phoebe used the strategies she shares...
2021-07-0508 min
Read It or List ItAUTHOR INTERVIEW with Stephanie DrayRead It or List It chats with Stephanie Dray about her newest release, The Women of Chateau Lafayette
2021-05-1928 min