Shows
PR Made Simple68. Confidence and PR: What I Got WrongFor years PR expert Pippa Goulden thought confidence was a byproduct of doing PR work. The nice thing that happened after the results came in.Preparing for a talk on visibility and confidence made her realise she had it completely the wrong way around.In this episode Pippa shares why confidence is not the destination but the thing that grows through doing the work. And why waiting to feel ready is the trap that keeps brilliant founders invisible.In this episode:Why confidence is a muscle not a feeling Why clarity is t...
2026-06-1117 min
Can I Dig It? - Food Growing for Busy PeopleWhat Even is a Food Forest?How to analyse and copy nature’s growing patterns to get every inch of use from your growing space. Plus, Pippa manages listener Kristin’s heartache AND Zoe enters her witch era during the recording! Check out the Can I Dig It Podcast's Patreon page!Can I Dig It? is made by: Pippa Chapman, @pippachapman_thoseplantpeople on Instagram, and Pippa Chapman Permaculture on YouTube.Zoe Edwards, @sozoblog and @checkyourthread on Instagram, and visit the Check Your Thread website and find the podcast in your favourite app. Check out a food forest near you:Volunteering - Edib...
2026-05-2840 minPR Made Simple67. PR's ROI: It's Not What You ThinkA common question is how you measure the impact of PR and in this episode small business PR expert Pippa deeps dives into the data, as well as the non-tangible impact that's harder to measure but makes it so worthwhile. In this episode we cover: - The real tangible results PR has created for Pippa's clients and members, from Liberty stockists to £40k keynote talks to John Lewis Christmas campaigns - Why PR is actually more measurable than you think and how to track it in your own business -Why AI search is ch...
2026-05-2018 min
Can I Dig It? - Food Growing for Busy PeopleAll About Herbs - Pippa’s Apothecary EraUh oh! We triggered Pippa’s special interest. We go deep into growing herbs for culinary and medicinal use. Plus, pressing rhubarb issues get tackled.Check out the Can I Dig It Podcast's Patreon page!Can I Dig It? is made by: Pippa Chapman, @pippachapman_thoseplantpeople on Instagram, and Pippa Chapman Permaculture on YouTube.Zoe Edwards, @sozoblog and @checkyourthread on Instagram, and visit the Check Your Thread website and find the podcast in your favourite app. Pippa recommends the YouTube channel ‘Herbs with Rosalee’ (@HerbsWithRosalee)
2026-05-1355 minPR Made Simple66. What happens when you send the f*cking email: a real storyThis week PR expert Pippa Goulden takes you through what happened when one of her 1:1 Accelerator clients was contacted by two major journalists in the same week. She didn't pitch them. They came to her. Pippa shares exactly how it happened, what it took to get there, and what it means for you.In this episode:Why strategic PR builds momentum even when you can't see it happening What journalists actually care about (it's not your follower count) The moment everything shifts and opportunities start coming to you Why you...
2026-05-1311 minPR Made Simple65. Storytelling and Your PR (and why it's not what you think it is)Small business PR strategist Pippa Goulden tackles the word that stops founders in their tracks: Storytelling and reframes what it actually means in the context of PR and authority building.In this episode:Why storytelling doesn't mean oversharing or being dramaticThe real reason PR doesn't work, and how storytelling is usually at the heart of itHow to work out what stories to tell (and where to find them)Why your boundaries always come first and why no PR is better than bad PRAnd once you've had a listen you can explore the different ways o...
2026-04-2918 minPR Made Simple64. Knowing What You Want To Get Known For: The positioning piece that changes everythingSmall business PR strategist Pippa Goulden tackles the one thing she sees holding founders back more than anything else: not knowing what they want to Get Known for.In this episode:Why this isn't just a beginner problem, even six and seven figure founders struggle with thisWhat unclear positioning is actually costing youThe mindset that stops founders putting a stake in the ground (and why the fear is wrong)How to work out what you want to Get Known forWhy positioning and authority building go hand in handAnd once you've had a listen you c...
2026-04-2216 min
Can I Dig It? - Food Growing for Busy PeopleCan You No-Dig it?PSA: NOT putting in a ton of back-breaking work actually yields better results for your garden, Pippa explains why. Plus, Zoe quizzes Pippa on asparagus and time travel. Check out the Can I Dig It Podcast's Patreon page!Can I Dig It? is made by: Pippa Chapman, @pippachapman_thoseplantpeople on Instagram, and Pippa Chapman Permaculture on YouTube.Zoe Edwards, @sozoblog and @checkyourthread on Instagram, and visit the Check Your Thread website and find the podcast in your favourite app. Beauregard is the variety of sweet potato that is...
2026-04-1644 minPR Made Simple63. Not all PR is Good PR: How To Focus On What Actually Works For Your BusinessMost founders think more PR equals better results. It doesn't.In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence, and how two simple questions can transform your entire approach.In this episode:Why spray and pray PR never works (and why agencies do it anyway) The two questions that should sit behind every PR decision you make How to assess any opportunity before you say yes The real reason your PR isn't moving the needle What strategic PR actually looks like in pr...
2026-04-1413 minPR Made Simple62. What's working? Q1 reflections and what I'm taking into the rest of 2026Small business PR strategist Pippa Goulden shares her Q1 reflections: what she's seeing working in her own business and in the businesses of the founders she works with, and what that means for the rest of 2026.In this episode:What's not working anymore, and why doubling down on it isn't the answerWhy playing the long game is the strategy that's actually paying off right nowThe authority ecosystem in action, and why being seen in multiple places changes everythingWhy owned authority moves are working when everything else feels harderWhat the founders getting the best results all have...
2026-04-0918 minPR Made Simple61. The PR you're already doing (without even knowing it)Think you don't do PR? Think again.In this episode Pippa makes the case that most established founders are already doing PR - they just don't know it, aren't calling it that, and definitely aren't making it work hard enough for them.In this episode:What PR actually is (and why it's nothing like what most people think)The PR activities you're probably already doing without realisingWhy amplification is the piece most founders forget and where the real opportunity isWhy this work matters more now than ever: the trust recession, AI search and the a...
2026-03-3109 minPR Made Simple60. Beyond Press Coverage: The Real Business Impact of Strategic PRThe last few episodes we've talked about what's holding you back. Today we're flipping it.Because PR and authority building IS working - and I've got the evidence to prove it.In this episode Pippa dives into what's actually changing for the founders who are making PR a core part of their growth strategy. Not the theory. The real, practical business impact- that goes far beyond a bit of press coverage. In this episode:Why buying has slowed but the tactics that are working with clients What Pippa is seeing across her DIY...
2026-03-2519 min
Can I Dig It? - Food Growing for Busy PeopleTour of Pippa’s GardenCheck out the Can I Dig It Podcast's Patreon page!Can I Dig It? is made by: Pippa Chapman, @pippachapman_thoseplantpeople on Instagram, and Pippa Chapman Permaculture on YouTube.Zoe Edwards, @sozoblog and @checkyourthread on Instagram, and visit the Check Your Thread website and find the podcast in your favourite app. Zoe has sown the following kale varieties:Dwarf KaleCavolo NeroPerennial Kale True Siberian Kale (from Real Seeds)
2026-03-1339 minPR Made Simple59. How I turned two PR opportunities into months of authority and credibility (and how you can do the same)How I turned two strategic PR opportunities into months of authority, content and credibility (and how you can do the same)Most people think PR is one and done. You get press coverage, you post about it, you move on. But the founders getting the best results from their PR? They're doing something completely different.In this episode I'm sharing two real examples from my own business — a speaking gig at Top Drawer that I'd put off pitching for three and a half years, and a piece I wrote for Startups mag...
2026-03-1018 minPR Made Simple58.Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're looking for proof you're the real deal.In this episode, I share what happened when I needed to sort my dodgy back - and the full vetting process I went through before handing over my money. Spoiler: it's exactly what your clients are doing right now.If you're visible but not converting the calibre of clients...
2026-03-0318 min
Can I Dig It? - Food Growing for Busy PeopleSeedy Sunday Seed Swap 2026Zoe explores the roles that seed swaps can play for individuals, communities and our growing spaces. We hear from the Brighton & Hove Food Partnership who organise Seedy Sunday, the largest and longest running seed swap in the UK. AND!!!! Plot neighbour Jane makes an appearance! Plus, Pippa reminds listener Kate why exactly she bothered to put cardboard on her garden. Check out the Can I Dig It Podcast's Patreon page!Can I Dig It? is made by: Pippa Chapman, @pippachapman_thoseplantpeople on Instagram, and Pippa Chapman Permaculture on YouTube.Zoe Edwards, @so...
2026-02-2731 minPR Made Simple57. PR Success Story: Purpose, Positioning and Building Authentic Authority with Leadership Coach Nicola PyeIf you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer.Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpose Papers, hosting a VIP launch event, landing keynote speaking gigs, national press coverage and winning a small business award. In this conversation we talk about how getting really c...
2026-02-2539 min
Can I Dig It? - Food Growing for Busy PeopleHow to Avoid OverwhelmIn winter our gardens seem still and lifeless. But when the weather heats up and the growing gets going, we’re likely to find ourselves struggling to stay on top of all the tasks. So what practical tips and mindset shifts can we deploy to make sure we actually enjoy the forthcoming growing season? Plus, Pippa talks Zoe through what to do with her bounty from her trip to a seed swap. Check out the Can I Dig It Podcast's Patreon page!Can I Dig It? is made by: Pi...
2026-02-1241 minPR Made Simple56. The One Thing Stopping You From Getting Known as THE ExpertIn this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority. In this episode:Why the real barrier to authority isn't credentials or strategy - it's internalWhat it's costing you every week you don't position yourself as THE expertThe shift that changes everything (and why it's 80% of the battle)What "deciding you're the authority" actually looks like in practiceThis is the previous episode I reference that talks about why Authority is m...
2026-02-1210 minPR Made Simple55. The 3 Things That Stop You Hitting Send (And How To Push Through Them)You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts.The people getting those opportunities? They're not braver than you. They're not more qualified. They're just hitting send.In this episode:Thing 1: Imposter syndrome (and why everyone feels it)Thing 2: Perfectionism (there is no perfect pitch)Thing 3: Fear of rejection (what if they say YES?)The thing stopping you isn't that you're not ready. It's fear dressed up as logic.Think about one pitch you've been putting...
2026-02-0412 min
Can I Dig It? - Food Growing for Busy PeopleSuccession Planning ExplainedBare soil = no food! We discuss what succession planning is and how to start incorporating it into your garden so you can get more from your space. Plus, Pippa blows Zoe’s mind with her controversial take on crop rotation. Check out the Can I Dig It Podcast's Patreon page!Can I Dig It? is made by: Pippa Chapman, @pippachapman_thoseplantpeople on Instagram, and Pippa Chapman Permaculture on YouTube.Zoe Edwards, @sozoblog and @checkyourthread on Instagram, and visit the Check Your Thread website and find the podcast in your...
2026-01-2943 minPR Made Simple54.Beyond The Algorithm: How To Use PR To Actually Grow Your BusinessFeeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone.I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops.We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore. The algorithm changes, your reach drops, and you're stuck talking to the same people over and over again.Here's what actually grows your business:Building...
2026-01-2613 minPR Made Simple53. PR Success Story: Getting Known by Doing What Actually Works with Caroline CoppSmall Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want.Connect with Caroline:https://www.carolinecopp.co.uk/https://www.instagram.com/carolinecopp/https://www.carolinecopp.co.uk/scaling-wellness-podcastAnd once you've had a listen you can explore the different ways o...
2026-01-2036 minPR Made Simple52. How to make 2026 the year you get known: Your new year pep talk on making it happen this yearYou've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts.Small business PR strategist Pippa Goulden shows you how to actually make it happen in 2026.Three steps to get known:Make the commitment - this is core business strategy, not a nice-to-haveGet clear on THE thing you want to be known for (not everything - THE thing)Take messy action - send the email, make the pitch, take the first stepIn 2026, authority and trust are...
2026-01-1411 min
Hormones and HandstandsOur top wellness trends 2026Goodbye blood sugar monitor,is a continuous blood pressure monitor the new wearable for 2026?The weight loss jab conversation is taking a new turn this year with the advent this spring of the GLP1 pill – but what do we think?We’re all over protein or course and now ‘fibre-maxing’ for gut health and hormone detox is the new must-do, especially as 96% percent of UK adults don’t get the recommended 30g per day. We pick our favourite fibre supps and surprising fibre-rich foods.Hair salons are having an upgrade, with cosmetic t...
2026-01-1330 minHormones and HandstandsWeight loss and why you need to know your metabolic typeWelcome back to season 2 of Hormones and Handstands with functional hormone nutritionist Pippa Campbell and beauty editor and yoga teacher Victoria Woodhall.We’re friends who met through work and are constantly picking each other’s brains for insights and tips and decided that this could potentially be really useful stuff for other women.To kick off 2026, week we discuss our beauty and wellness highlights of 2025, why knowing your metabolic type can help you lose weight ‘the old fashioned way’ (as opposed to weight loss jabs), menopausal reflux, should you put oestrogen on your face? yoga pos...
2026-01-0641 minPR Made Simple51. PR Success Story: Sky News, Award Wins, Book Launches & Building Credibility Through Collaboration with Dani SeatterPR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives.What You'll Learn:How Dani landed a Sky News interview through strategic timing and persistenceWhy collaboration is the secret weapon for small business PRThe truth about awards: How to choose the right ones and why the application process is valuable even if you don't winBook launch PR strategy: Why you need to start building y...
2026-01-0633 minPR Made Simple50. Your 2026 Business Vision: Finding the Magic, Momentum & Joy with Caroline BrittonWelcome to 2026! Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good.In this episode, we dive deep into:Setting Your 2026 Business VisionGetting Uncomfortable (in the Best Way)Building Real AuthorityHow to make this your best, most magical year yet in your business This is the year of expansion, momentum, and new beginnings.Find Caroline at https://www...
2026-01-0134 min
Can I Dig It? - Food Growing for Busy PeopleAnnuals Vs PerennialsMore food for less work? Yes please! We explore the pros and cons of both exciting annuals and one-and-done perennials. Plus, what are the options for life after astro turf?Check out the Can I Dig It Podcast's Patreon page!Text: Can I Dig It? is made by: Pippa Chapman, @pippachapman_thoseplantpeople on Instagram, and Pippa Chapman Permaculture on YouTube.Zoe Edwards, @sozoblog and @checkyourthread on Instagram, and visit the Check Your Thread website and find the podcast in your favourite app. Wat...
2025-12-1850 minPR Made Simple49. My Most Successful Year Yet: What's Coming With Me into 2026 & What's Staying BehindThe Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025)This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard lessons I'm not repeating.Here's exactly how putting on my big girl pants transformed my business (and bank balance).In this episode, I'm getting real about:- The breakthrough moment - Why stepping up and getting properly known (not just good at what I do) changed everything - The i...
2025-12-1718 minPR Made Simple48. PR Success Story: This Morning, a Book Launch and Building Authority as the Industry Go-To with Clinical Psychologist Dr Anna ColtonDr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular. She's also one of Pippa's 1-2-1 Accelerator clients. In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward. What we discuss:Why sending the fucking email (even with zero expectations) opens doors you can't imagineHow Dr Anna went from ambivalent NHS psychologist to regular Thi...
2025-12-1039 min
Can I Dig It? - Food Growing for Busy PeopleYour Edible Garden Game Plan for 2026Planning for the next growing isn’t all about shopping for seeds, apparently! Pippa talks us through the things to start considering to help you get the most from next year’s efforts. Plus, Zoe wants to know about compost optimisation and the suitability of seaweed as mulch. Check out the Can I Dig It Podcast's Patreon page!Can I Dig It? is made by: Pippa Chapman, @pippachapman_thoseplantpeople on Instagram, and Pippa Chapman Permaculture on YouTube.Zoe Edwards, @sozoblog and @checkyourthread on Instagram, and visit the Check Your T...
2025-12-0443 minPR Made Simple47. Breaking Up With the Algo: How to Use PR to Grow Your Business in 2026Tired of being held hostage by Instagram's constant algorithm changes? It's time for a different approach.In this episode, PR expert Pippa breaks down why algorithm dependency is keeping your business small and what to do instead. She shares how the biggest moments of growth in her own business came from PR opportunities - not Instagram posts - and reveals how members are using strategic PR to land on Sky News, get stocked in John Lewis and the V&A, publish books and become go-to experts in their fields.This isn't about abandoning social media...
2025-12-0315 minPR Made Simple46. The Visibility Myth (And What Successful Business Owners Focus On Instead)You're showing up. You're putting yourself out there. People see you.But are they remembering you? Are they converting into clients? Are you being known as THE go-to expert in your field?In this episode, PR expert Pippa Goulden debunks the visibility myth that's keeping established business owners stuck. Because here's the truth: being seen isn't enough. Visibility doesn't build the reputation and authority that converts high-level clients and customers and opens doors.If you're brilliant at what you do but somehow not being recognised as THE expert—this episode is for you....
2025-11-2611 min
Can I Dig It? - Food Growing for Busy PeopleGet Your Growing Space Winter ReadyMost food growing is done for the year. However, there’s tons we can be doing throughout winter to get our growing spaces in great shape. Plus, a listener goes from NYC guerilla gardening to 1.5 acres dream plot - Pippa advises on how to avoid the overwhelm. Check out the Can I Dig It Podcast's Patreon page!Can I Dig It? is made by: Pippa Chapman, @pippachapman_thoseplantpeople on Instagram, and Pippa Chapman Permaculture on YouTube.Zoe Edwards, @sozoblog and @checkyourthread on Instagram, and visit the Check Your Thread website and find...
2025-11-2054 minPR Made Simple45: PR Success Story: Lauren O'Donnell on profile building, story-telling and taking Oatsu from her Mum's kitchen to Selfridges and OcadoWhat happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR.In this episode, Lauren shares how she:Transformed handwritten-label pots into a product stocked in 650+ Holland & Barrett stores, Ocado, and SelfridgesSecured a Channel 4 TV ad (beating 2,000 other applicants)Raised 250% of her crowdfunding target using LinkedIn and video contentGot featured by Meta alongside Dragon's Den star Steven BartlettBuilt her founder profile to attract retail buyers, investors, and press...
2025-11-1934 minPR Made Simple44. What To Do Now: How To Get Known In 2026Ready to make 2026 YOUR year? In this episode, Pippa Goulden gets real about why waiting until January to work on your PR strategy is costing you opportunities right now.If you've spent 2025 feeling frustrated—knowing you should be pitching yourself, landing podcast features, and securing speaking gigs, but defaulting to endless Instagram content instead—this episode is your wake-up call.In this episode, you'll discover:Why the "I'll start in January" mindset is keeping you stuckThe compound effect of PR (and why starting NOW gets you results in Q1/Q2)H...
2025-11-1214 minCan I Dig It? - Food Growing for Busy PeoplePumpkins & Squash - Not Just for HalloweenNews flash: not all pumpkins are bland and useful only for carving! We discuss what we might be missing, and how to get the most from the bland ones too. Plus, Zoe sneaks in questions about tired rhubarb crowns, and seeks validation for her lazy approach to weeding. Check out the Can I Dig It Podcast's Patreon page!Can I Dig It? is made by: Pippa Chapman, @pippachapman_thoseplantpeople on Instagram, and Pippa Chapman Permaculture on YouTube.Zoe Edwards, @sozoblog and @checkyourthread on Instagram, and visit the Check Your Thread website and find the podcast in y...
2025-11-0652 minPR Made Simple43. The Trust Recession And Your PR AdvantageTrust has bottomed out. People have been burned by gurus, courses that didn't deliver and "experts" who were making it up as they went along. The old ways of doing things aren't working in the same way anymore - you can't just post on Instagram and expect clients to roll in.But here's the thing: while everyone else is panicking about the trust recession, you can be building real, earned trust. And that's your biggest competitive advantage right now.In this episode, I break down:Why we're in a trust recession:
2025-11-0421 minPR Made Simple42. PR Success Story: Ro Fielden-Cook On Finding The Right PR Routes, Boundaries and StorytellingRo Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios).From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about your mission (not just your job title) is the skill that changes everything.I...
2025-10-0837 minPR Made Simple41. PR Success Story: Emma Thomas - From Redundancy To Getting Known as a leading name in the menopause spaceEver wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause.In this inspiring episode, Emma shares exactly how she's got known for what she does - from launching her top-25 ranked podcast "Middling Along" with a secondhand microphone to landing features in The Guardian and beyond.What you'll discover:Why Emma started her podcast despite thinking it was "ridiculous" - and how it opened doors she never imaginedHer strategic approach...
2025-09-3033 minHormones and HandstandsCortisol Crashes and Yoga Nidra Power NapsWe're on episode 5 already of @hormones.and.handstands and this week it’s all about stress hormones - and how we manage them.Victoria talks about Yoga Nidra (yoga sleep) a type of guided relaxation that she practices and teaches, also known as NSDR- Why it’s the ultimate power nap, 20 minutes is said to be the equivalent of 2 hours sleep- How she used to do it the stationery cupboard at work at The Mail on Sunday to save her sanity!- How it’s similar to hypnosis and manifesting, helping you sh...
2025-09-3037 minCan I Dig It? - Food Growing for Busy PeopleSeed Saving Dos and Don’tsCheck out the Can I Dig It Podcast's Patreon page!Can I Dig It? is made by: Pippa Chapman, @pippachapman_thoseplantpeople on Instagram, and Pippa Chapman Permaculture on YouTube.Zoe Edwards, @sozoblog and @checkyourthread on Instagram, and visit the Check Your Thread website and find the podcast in your favourite app. BBC Good Food have a great recipe for pickled pink onions, similar to the ones Pippa made and ate immediately!The RHS explain F1 hybrid seeds so we don’t have to (again). Great sources for heritage and o...
2025-09-2555 minHormones and HandstandsThyroid Void and Eye Bag BotherUnderactive thyroid is a problem for so many women and in Pippa’s clinical experience more women have it as we get older. It’s often un- or misdiagnosed. Pippa explains some signs to look out for such as loss of outer third of your eyebrow, puffy under eyes, cold hands and feet and constipation.Victoria looks at eyes from a beauty and a yoga perspective – do you really need and an eye cream and what kind? What causes dark circles and how to get rid of them with skincare creams and clinic treatments? Can eye yoga really improve your e...
2025-09-2337 minPR Made Simple40. Send the F*cking Email: What happened in my business when I stepped up to Get KnownPippa's getting personal - in this tell-all episode, PR expert Pippa Goulden is deep-diving into the decision that transformed her nearly 5-year-old business.In this episode, Pippa deep dives into what happened when she stopped fear running the show and how she landed a big industry speaking opportunity that's helped to transform her business. Her biggest takeaway? "Send the f*cking email" - because how many times do we overthink reaching out to someone, convinced they won't want to hear from us? Pippa shares the freeing truth that nobody cares about your business as...
2025-09-1717 minHormones and HandstandsTestosterone & Trout PoutsTestosterone isn’t just for libido, it’s our mood, motivation and muscle hormone. Should you try testosterone replacement therapy? How do you get it from your GP? Pippa answers all the big questions. Victoria shares her mixed experience on testosterone cream, and how she has to be careful not to exacerbate her androgenetic hair loss. Our beauty topic this week is lips and Victoria explains the surprising things that happen to them as we age (like everything they get thinner and droopier…!), makeup hacks for fuller lips, why everyone’s talking about the Lip Flip treatment and how s...
2025-09-1634 minCan I Dig It? - Food Growing for Busy PeopleWhat To Do with All These ApplesCheck out the Can I Dig It Podcast's Patreon page!Can I Dig It? is made by: Pippa Chapman, @pippachapman_thoseplantpeople on Instagram, and Pippa Chapman Permaculture on YouTube.Zoe Edwards, @sozoblog and @checkyourthread on Instagram, and visit the Check Your Thread website and find the podcast in your favourite app. Fruit Works Co-operative is a social enterprise helping people to plant and maintain fruit trees in the Bradford and Leeds area of the UK. Find gardening expert Huw Richards on his YouTube channel and on Instagram (@huw...
2025-09-1154 minHormones and HandstandsProgesterone, anxiety & help, where’s my hair gone?!Ever been gas-lit by your hormones? Progesterone is a prime culprit, as can be behind early perimenopause symptoms that creep up quietly: anxiety, heart palpitations, trouble sleeping, less stress resilience and even getting up in the night to pee. You may be having regular periods, but you feel like you’re falling apart – what on earth is going on?Pippa explains the role of progesterone –- dubbed nature’s anti-depressant – and Victoria reveals why supplementing orally with it has been the biggest game-changer for her insomnia. We learn why women react differently to progesterone HRT, depending on how our bo...
2025-09-0941 minPR Made Simple39. Ready to Get Known? How To Step Out Of The Shadows and Build Your Personal ProfileYou've been building in the shadows long enough.If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (not personal brand!) matters, what's really stopping you from stepping out, and most importantly, how to get started without feeling like a fraud.In this episode, you'll discover:Why "personal brand" and "visibility" are problematic terms that might be holding you backThe four big blockers keeping female entrepreneurs hidden (and how...
2025-09-0920 minPR Made Simple38. Your September PR Reset: How To Use Back-To-School Energy To Build Momentum In Your BusinessReady to harness that back-to-school energy for your PR? September is like New Year without the pressure - and it's the perfect time to get your PR strategy moving.In this episode small business PR expert Pippa Goulden gives her top tips on getting your PR started (or restarted) Whether you're focused Q4 Christmas sales, or have one eye on 2026, Pippa gives her top tips on how to have a September PR resetSign up for the wait list for Get Known here And once you've had a listen you...
2025-09-0311 minHormones and HandstandsIt’s not you, it’s your oestrogen + midlife skincare 101Welcome to the first episode of Hormones and Handstands, a brand new podcast from functional hormone nutritionist and naturopath Pippa Campbell and beauty and wellness journalist and senior yoga teacher Victoria Woodhall.Every week, Pippa dives into a key female hormone, explaining its role, what happens when it becomes imbalanced and how to get to the root cause, so we can feel better. She explains how in her 20s she was felled by chronic PMS for years, and how it cleared up within months when she started seeing a functional practitioner. This kicked off her career pivot...
2025-09-0239 minCan I Dig It? - Food Growing for Busy PeopleGlut Management TacticsCheck out the Can I Dig It Podcast's Patreon page!Can I Dig It? is made by: Pippa Chapman, @pippachapman_thoseplantpeople on Instagram, and Pippa Chapman Permaculture on YouTube.Zoe Edwards, @sozoblog and @checkyourthread on Instagram, and visit the Check Your Thread website and find the podcast in your favourite app. If you’re in the UK and have a TV licence, you can see Pippa’s appearance on Gardener’s World via iPlayer. Pippa uses an Excalibur dehydrator, specifically the Excalibur 9-tray Dehydrator With Timer In Black
2025-08-2857 minPR Made Simple37. The Imposter Myth That's Keeping You Small (and what to do about it) with Leila AingeIn this conversation, Pippa Goulden and psychologist, coach and business consultant Leila Ainge discuss the concept of imposter phenomenon, particularly among female entrepreneurs. In this episode they discuss:- What Imposter Phenomenon is and what we can do about it- Comparison culture and how to navigate it (it's not what you think!)- The peer group paradox- The benefits of community and supportive environments - Why action beats perfection and how joy can help to rewire your bring to help you celebrate your own successesIf...
2025-08-2647 minHormones and HandstandsTrailer - Welcome to Hormones and HandstandsHormones and Handstands – a functional hormone nutritionist and a beauty editor and yoga teacher’s guide to acing the challenges of midlife. Welcome to the uplifting midlife podcast for women who want to thrive, not just survive. Hosted by functional hormone nutritionist and naturopath Pippa Campbell, and beauty editor and yoga teacher Victoria Woodhall, each episode dives into the real stuff: hormone shifts, beauty upgrades, nutrition know-how, functional yoga you can use – and embracing the freedom that comes with this stage of life. Expect expert advice, honest conversation, trends tried-and-tested plus plenty of laughs, because midlife is about tr...
2025-08-1902 minPR Made Simple36. The Summer PR Advantage: Why It's A Great Time To Keep Your PR Momentum BuildingIn this episode Small Business PR expert Pippa Goulden answers the question whether you should down PR tools over the summer or keep going (Spoiler alert: Keep going!) Discovery how to keep the momentum going, what opportunities there are for your business over the summer and tips on how to approach it. And once you've had a listen you can explore the different ways of working with me: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you gre...
2025-07-2913 minPR Made Simple35. Want to be a Wildly Successful Woman? The Habits, traits and practices that you can steal for yourselfIn this solo episode Small business PR expert Pippa Goulden is flipping the script on what it really takes to be seen, heard, and successful. This isn’t about pitching templates or press release hacks — it’s about the inner and outer habits of the wildly successful women she surrounds herself with (and how you can adopt them too).Expect equal parts mindset, real talk, and strategic action — all served up with Pippa’s signature warmth and honesty. What You’ll Learn:The key habits Pippa sees again and again in the most succ...
2025-07-2419 minPR Made Simple34. PR & Ads: A Love Story - How They Work Together To Make Marketing Magic with Sophie GriffithsSophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans. In this episode small biz PR expert Pippa Goulden talks to Sophie about how PR and ads work so well together and why an integrated approach is a must for your marketing strategy. Pippa and Sophie discuss:- Why ads fail - The PR & Ads Power Combo that builds trust and reach- How Sophie's built her own profile as a go-to exper...
2025-07-1639 minCan I Dig It? - Food Growing for Busy PeopleShortcuts for Preparing Your Growing SpaceCheck out the Can I Dig It Podcast's Patreon page!Can I Dig It? is made by: Pippa Chapman, @pippachapman_thoseplantpeople on Instagram, and Pippa Chapman Permaculture on YouTube.Zoe Edwards, @sozoblog and @checkyourthread on Instagram, and visit the Check Your Thread website and find the podcast in your favourite app. Check out Pippa’s YouTube video that she was FINALLY able to make about preparing homemade herbal teas.'Recycled plastic also has a significantly lower carbon footprint than timber or metal, using less energy and water and...
2025-07-1549 minPR Made Simple33. Your Six Month PR Pep Talk: How to Nail Your PR for the Rest of 2025If PR is on your To Do list in 2025 and you've not quite got to it yet, then this is the episode for you.Small biz PR expert Pippa Goulden is here to call you out on your excuses and get you unstuck and taking action once and for all.She addresses common obstacles such as overthinking, prioritisation issues, and reliance on social media as the sole marketing strategy. Pippa emphasises the importance of taking action and getting results that build credibility and trust with audiences. The episode concludes with actionable st...
2025-07-0216 min
Can I Dig It? - Food Growing for Busy PeopleWhy seedlings can fail to thrive.Check out the Can I Dig It Podcast's Patreon page!Can I Dig It? is made by: Pippa Chapman, @pippachapman_thoseplantpeople on Instagram, and Pippa Chapman Permaculture on YouTube.Zoe Edwards, @sozoblog and @checkyourthread on Instagram, and visit the Check Your Thread website and find the podcast in your favourite app. Listen to the episode of Check Your Thread that featured Pippa's garden consultation:Ep. #112: Gardening more sustainably with Pippa ChapmanCheck out Pippa's first book (The plant lovers backyard forest garden, available from most online bookstores The Plant Lover's Ba...
2025-07-0152 minPR Made Simple32. Awards: An effective PR tool? A deep dive into whether awards should be part of your PR strategyIn this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money.TakeawaysNot all awards are created equally; do your research.Look for credible judging panels and past winners' experiences.Awards can provide third-party validation and recognition.Utilize award wins in your marketing strategy.Nominations can be just as valuable as wins.Networking opportunities arise from award ceremonies.Be strategic about which awards to enter...
2025-06-1921 min
Tell Me MoreRiding Through the Storm: Pippa Scott’s Mental Health JourneyIn this heartfelt episode, Ella Andrews interviews Pippa Scott, the founder of Ride for Mental Health. Pippa shares her personal story as an athlete, mental health advocate, and leader. She talks about growing up in Vermont, her snowboarding journey, and how she made the big move from Killington Mountain School to Cornell University.Pippa opens up about the tough parts of being a student-athlete, including injuries, eating disorders, and the pressure she felt. She explains how these experiences led her to start her nonprofit. The conversation shows how important community support is. Pippa talks about the help...
2025-06-1738 minPR Made Simple31. Everything You Need to Know About Christmas PR (And Why Starting in July Will Save Your Q4)In this episode, small business PR expert Pippa Goulden discusses the essential strategies for effective Christmas PR planning, emphasising the importance of starting early, setting clear goals, and understanding the PR opportunities for your business.She provides actionable steps for small businesses to enhance their visibility and credibility during the festive season. Pippa also highlights the need for a layered PR approach that goes beyond gift guides, empowering small business owners to take control of their PR efforts without relying on large budgets or agencies.This episode gives you everything you need to c...
2025-06-1021 minPR Made Simple30. Strategy, Launching a Book, Taking Messy Action and Getting Known with Alice BenhamMarketing and business strategist Alice Benham is living proof you don't need an expensive PR agency to get known for what you do. In this power-packed episode, small biz PR expert Pippa Goulden talks to the business strategist, podcaster and bestselling author about how she's built her name for herself and got known for what she does.From her mega book launch that involved 85 different activities in just 6 weeks, to the random podcast that generated more clients than any mainstream press, Alice shares the real behind-the-scenes of building visibility that actually converts.Plus we deep...
2025-06-0344 minPR Made Simple29. Success Story: From School Teacher to The One Show - How James Sills Got Known For Connecting People Through SingingIn this episode, PR expert Pippa Goulden talks to James Sills, who transitioned from being a secondary school teacher to a successful singing entrepreneur and BBC collaborator. James shares his PR journey from writing his book "Do Sing" to founding Sofa Singers during lockdown, which catapulted him into the media spotlight, and all the brilliant things that have come since. The conversation demonstrates how strategic PR efforts and staying true to your values can lead to remarkable opportunities.Top PR Lessons from James:Narrow your focus to expand your reach...
2025-05-1339 minPR Made Simple28. Embracing Retail Trends for A PR Advantage with Retail Expert Nicole HigginsIn this episode of PR Made Simple, small business PR expert Pippa Goulden chats with Nicole Higgins, a leading retail expert with 20 years of experience working with brands like M&S and Primark. Nicole shares her insights on key retail trends for 2025, how small business owners can incorporate these trends into their PR strategy, and her journey building her own profile as a go-to expert across print and TV.Key Topics Discussed:What trends mean for small business owners and why they matterHow consumer behaviors are shifting in 2025Using authenticity and s...
2025-05-0829 minPR Made Simple27. Success Story: Stepping Into the Spotlight to Get Known with Coach and Mentor Rebecca CracknellIn this episode, small business PR expert Pippa Goulden chats with the fabulous Rebecca Cracknell - coach, mentor, and former teacher who's transformed her approach to putting herself out there after completing Pippa's Get Known group sprint. What's in store:How Rebecca went from "I'm not ready for press" to bagging publication in a major outlet in mere weeks (spoiler: you're probably more ready than you think!)The ways we talk ourselves out of going after what we truly want in businessRebecca's approach to separating herself from her business - Why stepping into your "bus...
2025-04-2937 minPR Made Simple26. Embracing Rejection: Turning Fear Into Opportunity with Liz MosleyOoh this is a goodie - buckle in and prepare to have everything you think about rejection thrown out of the window. In this episode, Pippa chat to brand designer Liz Mosley about her Rejection Challenge - where she set out to get 100 rejections in her business. In this chat Liz reveals how deliberately seeking rejection has transformed her business, mindset and opened doors to unexpected opportunities. This conversation offers practical insights for entrepreneurs looking to overcome fear and build resilience in their PR and pitching efforts. From practical pitching tips to mindset tra...
2025-04-0139 minPR Made Simple25. From PR Procrastination to Progress: Simple Steps To Move Past The OverwhelmAre you feeling overwhelmed by the endless PR possibilities for your small business? In this actionable episode, small business PR expert Pippa Goulden breaks down how to transform PR from an overwhelming monster into a manageable (and even enjoyable!) part of your business strategy.Join Pippa as she shares practical tips to:Develop a focused PR strategy aligned with your business goalsBreak down your PR efforts into bite-sized, achievable chunksBuild confidence through strategic preparation and mindset shiftsIntegrate PR seamlessly with your existing marketing effortsImplement a simple 15-minute daily PR habit that gets resultsWhether you've...
2025-03-1816 minPR Made Simple24. PR Success Story: From Surgery to Spotlight - Rebuilding Purpose After Cancer with Surgeon-Turned-Advocate Dr. Liz O'RiordanPR expert Pippa Goulden sits down with the incredible Dr. Liz O'Riordan, whose journey from breast cancer surgeon to becoming a prominent advocate for cancer awareness and patient care.She discusses the challenges she faced after her diagnosis, the importance of finding purpose through adversity, and how she has leveraged her experiences to educate and empower others. Liz emphasizes the significance of authenticity in her advocacy work, the challenges of monetizing her expertise, and the impact of her media presence and how's she's built her profile as one of the most prominent cancer advocates and experts in...
2025-03-1144 minPR Made Simple23. PR Success Story: Moving Away from Traditional PR, Finding Your Own Way and The Power of Networking With The Wilder Collective's Nicky ElliottIn this episode PR expert Pippa Goulden chats to Nicky Elliott, founder of The Wilder Collective, an online community for female founders and freelancers. Nicky shares her refreshingly honest journey from a 15-year career in events to launching a children's clothing brand, which ultimately evolved into creating a thriving community where women in business support each other.What We Cover:Nicky's Business Evolution: How her initial clothing brand 'Wilder Ones' paved the way for The Wilder Collective and her popular podcast "Women's Business"PR Truths: Nicky's candid experience with...
2025-03-0441 minPR Made Simple22. Dancing On Other People's Dance Floors: Turn Collaborations into Your Small Business Superpower - with marketing expert Lucy WoolfendenGet ready to transform your business through the power of strategic partnerships! Join Pippa Goulden and Marketing and Growth expert Lucy Woolfenden as they reveal exactly how to 'dance on other people's dance floors' - AKA leverage partnerships to skyrocket your brand visibility and growth. Collaborations can be incredibly effective for small business owners and in this episode Lucy and Pippa deep dive into how to make sure they work for you and your business. They discuss the importance of building trust, how to make sure both sides are aligned, and how to find the ri...
2025-02-2532 minPR Made Simple21. 15 Minutes to PR Success: The Simple Habits I Swear ByIn this episode, small business PR expert and founder of The PR Set, Pippa Goulden, reveals her proven PR system that's transformed her business. Discover the exact daily habits strategies, and accountability frameworks that help busy entrepreneurs consistently secure PR opportunities and build their brand.Key takeaways:A quick daily habit makes all the differenceHaving a PR strategy saves time Daily habits in PR create momentum and consistency.Setting targets helps maintain focus and accountability.Networking is essential for getting known for what you do.Staying informed about what's going on out there is important Having a l...
2025-02-1213 minPR Made Simple20. 5 Mindset Game Changers That Have Helped Me Nail My PR (and how they can help you too)In this episode of PR Made Simple, PR expert Pippa Goulden digs into the 5 mindset shifts that she has made to take proactive steps to secure some key PR opportunities for her business, to inspire you to do the same. If you're finding that you're putting off your PR, overthinking, focusing on the wrong things or sitting back and waiting for it to happen to you, then have a listen to this and be motivated to make some changes to take action and make it happen. It works!++There's some swearing in this ep...
2025-02-0414 minPR Made Simple19. Should You Pay for Press? Classifieds, Advertorials, Partnerships & Affiliates uncoveredEver been tempted by those shiny magazine classifieds promising to get your business noticed? You know, those tiny ads at the back that a big chunk of your budget?In this episode of PR Made Simple, Pippa Goulden discussed the effectiveness of paying for "PR", what works and what doesn't:Why those classified ads are probably not your ticket to PR success (and what to do instead)What are advertorials and should you spend your money on them?Strategic partnerships that could actually work for you business Smart partnerships that could actually work for your businessThe a...
2025-01-3016 minPR Made Simple18. Press Releases Demystified: Your Complete Guide to When and Why You Need One (and when and why you don't)Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you). In this episode, I'm jumping it to tell you everything you need to know about press releases included:- What a press release actually is- Whether you need a press release (and if you don't what you might need instead)- W...
2025-01-2114 minPR Made Simple17. My Biggest PR Win: What You Can Learn for Your Own BizIn this episode Pippa Goulden lets you in to how she scored a huge PR win, speaking at Top Drawer trade show. From battling imposter syndrome to nailing the perfect pitch, Pippa breaks down how she got the opportunity. She also shares her secrets on prepping like a pro, owning the stage, and the impact it's had on her business. Plus what’s next on her journey to keep growing and connecting with her community and find more PR opportunities to keep the momentum building. 00:00Introduction to PR Opportunities03:08Overco...
2025-01-1420 minPR Made Simple16. Your Subconscious: Your PR Success Secret with Rebecca HaydonEver wondered why some days you're a PR powerhouse and others you're too scared to press send on that pitch email? Well your subconscious has more to do with it than maybe you realise. In this episode, I'm sitting down with The Subconscious Expert, coach Rebecca Haydon to unlock the secrets of your mind and discover how it's secretly influencing your PR success (or those sneaky self-sabotaging moments we all have!)Get ready to discover:Why your brain might be playing tricks on your PR efforts (and how to turn the tables)The real r...
2025-01-0737 minPR Made Simple15. PR Success Story: Getting Known For What You Do (and having fun whilst you do it) with Happy HQ's Janine JacobsIn this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses. Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as speaking opportunities on some of the most important industry stages. All whilst having fun in the process. Janine shares insights on leveraging content and media for effective PR, the joy of engaging in PR activities, and the...
2024-12-1839 minPR Made Simple14. Get Your 2025 PR Set: Make This Your Best PR Year YetIn this episode of PR Made Simple, Pippa Goulden dives into how to set yourself up for PR success in 2025. She highlights the importance of reflecting on the past year, creating a strategic plan, and setting clear, actionable goals. Pippa shares tips on aligning your PR efforts with your business calendar, researching upcoming industry trends, and committing to a consistent PR approach to achieve your desired results. Whether you're looking to boost your brand's visibility or fine-tune your PR strategies, this episode offers a practical roadmap for making 2025 your best PR year yet.
2024-12-1017 minPR Made Simple13. PR Success Story: Disrupting an Industry, Building a Brand and Scaling with Marlo's Pip DawesIn this week's episode, Pip Dawes, co-founder of Marlo Wine and longtime member of The PR Set, shares the journey of building a unique wine business that caters to a new generation of wine drinkers. From the inception of Marlo and its growth during the pandemic to innovative DIY PR strategies and collaborations, Pip discusses the importance of community, founder visibility, and the challenges of scaling a business. Pip also reveals the unexpected magic that happens from brilliant PR. Learn how strategic PR, aligned collaborations, community-building and some brilliant press coverage can help to...
2024-12-0338 minPR Made Simple12. Working With Influencers with Cat SimsThis week, influencer, author and podcaster Cat Sims aka @notsosmugnow joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking insights from someone who's been in the game long enough to know what matters. Cat and Pippa delve into the changing landscape of influencer marketing, discussing the challenges and opportunities that come with it for brands from gifting to long-term partnerships Cat shares her insights on navigating the influencer landscape, the joy of working with small businesses and her decision-making process for collaborations plus she gives her a...
2024-11-2647 minPR Made Simple11. Authentic PR and Learning By Doing with Hayley SouthwoodIn this conversation, Hayley Southwood shares her entrepreneurial journey, emphasising the importance of authenticity, community, and resilience in business. From her beginnings in childcare to launching a vintage ice cream van and eventually founding Southwood Living and the Southwood Social Hub, Hayley illustrates how embracing your true self and saying 'yes' to opportunities can lead to unexpected success. The discussion also highlights the significance of building supportive networks for female entrepreneurs and the evolving nature of business in response to personal growth and external changes.Find out more about Hayley at https://www...
2024-11-1939 minPR Made Simple10. Why Your PR Isn’t Working—And How to Fix ItIn this episode of PR Made Simple, Pippa Goulden breaks down why PR often feels like it’s not working—and what you can do about it. Whether you're working with PR agency, Freelancer or you're DIY-ing it, Pippa debunks common PR myths, explaining why some businesses think PR doesn't work for them. She reveals the secret to successful PR: a strategic, long-term approach that targets the right audience, manages expectations, and aligns with your broader marketing goals. Discover why PR isn’t a quick fix, but a game-changing tool when done right. Ready to turn your...
2024-11-1220 minPR Made Simple9. The Power of PR: How I've Used It To Grow My Business and Get Known For What I Do (and how you can too!)In this episode of PR Made Simple, Pippa Goulden dives into her personal journey of using organic PR to successfully grow her business over the past four years. She shares key insights into how collaboration and networking played vital roles in her PR strategy, stressing the importance of cultivating strong relationships within your industry. Pippa also talks about how generating press coverage and utilizing platforms like social media and podcasts can be highly effective tools for promoting a brand.A core message in the episode is her encouragement to take action and face the fears that often...
2024-11-0517 minPR Made SimplePR Success Story: Storytelling, Mindset, Christmas PR and Incredible Results with Pri Pri's Priya VelusamiDo you want to know how you can use PR to grow your business? Meet Priya Velusami, founder of Pri Pri and one of my DIY PR members who's done just that.Priya's PR journey is a brilliant example of a small business owner who's used PR to build her brand, use storytelling to connect with her target audience and get her on the radar of some major UK retailers. In this episode Priya highlights her PR successes, her approach to Christmas PR, all the PR routes she maximises alongside traditional press and how she i...
2024-10-2933 minPR Made Simple7. Facing Fear, Rejecting the Ick and Getting Known For What You Do with Caroline BrittonBuckle up for an insightful conversation as Pippa Goulden sits down with the dynamic Caroline Britton, a powerhouse coach and mentor who's cracked the code on building a personal profile. Get ready to dive deep into Caroline's own journey of conquering her fear of visibility, the importance of authenticity and learn how she skyrocketed her own PR. Plus Pippa and Caroline discuss practical steps to navigate your own fear, to take action, the significance of incremental changes, and how to use PR to help you grown your business. The conversation emphasizes that fear is a com...
2024-10-2240 minPR Made Simple6. Small Biz, Big Results: Unlocking the secrets behind the brands who are nailing their PRPippa Goulden shares the secrets behind the small business owners who are getting amazing PR for their businesses and lets you into their secrets to show you how you can do it yourself too. She talks about the power of taking action, really knowing your audience, and telling stories that stick. Pippa also dives into the art of pitching, how to build meaningful relationships, and why staying proactive in PR is crucial.And once you've had a listen you can explore the different ways of working with me: - Work with me 1-2-1...
2024-10-1515 minPR Made Simple5. Brand-building, Fish-FingerGate and using PR to grow your biz with Steph Douglas, founder Don't Buy Her FlowersIn this episode of PR Made Simple, host Pippa Goulden sits down with Steph Douglas, the founder of Don’t Buy Her Flowers, to chat about her entrepreneurial journey, the role PR has played in her success, and how she’s stayed true to her personal brand. Steph opens up about the challenges of navigating influencer marketing, how she adapted her business after COVID, and why emotional connection is at the heart of her gifting philosophy. They dive deep into the highs and lows of running a small business, the role PR has had in helping her get k...
2024-10-0846 minPR Made Simple4. Let's Get Your PR StartedIn this episode of PR Made Simple, PR expert Pippa Goulden dives into the must-know tips for small businesses looking to kickstart their PR.Pippa walks us through everything you need to have in place before you start, from the importance of high-quality images to really knowing who your audience is.She also shares practical, step-by-step advice on building a media list, looking at whether you need a press release, and boosting your confidence along the way. Whether you’re just starting out or looking to fine-tune your PR game, this episode is packed with he...
2024-10-0118 minPR Made Simple1. What is PR? And What Will It Do For Your Business?Not sure what PR actually is? You're not alone. PR often feels like a dark art, shrouded in mystery and something that only industry insiders can do. Well not anymore. In this episode we get to the bottom of what PR actually is.Join me, small business PR expert, Pippa Goulden, where I'll be clearing it up once and for all and showing you why PR is so much more than press coverage.And don't worry if you're confused about what PR will do for your business. We'll also be exploring all the d...
2024-09-2416 minPR Made Simple2. The PR Myths That Are Stopping You From StartingIn this episode we deep dive into the (very) common PR myths that stop small business owners, entrepreneurs and in-house teams from doing PR for their business. Whether it's thinking you need a big budget, a little black book of contacts, to wait until your business is bigger/ better or perhaps it's because you think you can't write. I've heard them all over and over again - and none of them are true or should stop you from doing PR for your business.So if you think you want to do PR but there's something h...
2024-09-2414 minPR Made Simple3. All the different PR routes (it's not just press!) and how to know which ones to use for your businessWant to do PR for your business but feel a bit overwhelmed about the different ways to do it? In this episode of PR Made Simple, we're looking at the different PR routes available for your business and working out which ones will be best for you. You'll discover that PR is not limited to press coverage and we're exploring all the different routes such as podcasts, guest blogging, awards, influencer marketing, and collaborations. We'll also look at your PR strategy and how to know what's right for your business. Chapt...
2024-09-2419 minPR Made SimplePR Made Simple Podcast TrailerIt's coming - get ready for the launch of PR Made Simple, a brand new podcast with PR expert Pippa Goulden that will show you how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do. In every episode Pippa will be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.Through her expertise, insider tips and real life case studies of founders and brands who a...
2024-09-0601 minTell Me MoreHope and Resilience: Addressing Mental Health in Mountain Communities with John PadillaIn this episode, Pippa explores the tough but important topic of mental health in mountain towns with guest John Padilla. John, who created "Mountain in My Mind," shares his personal story and explains why suicide rates are high in these beautiful but challenging areas. He talks about issues like "Peter Pan syndrome," seasonal work, and the way many people hide their struggles behind a happy face, stressing the importance of mental health education and community support.The discussion also covers John's work with Bark Technologies, a company that uses machine learning to protect children online and prevent...
2024-09-0356 minTell Me MoreKanoe Pelfrey on Breaking Barriers in Snowboarding, Modeling, and the Tech WorldIn this episode, Pippa sits down with Kanoe Pelfrey to dive deep into the diverse chapters of her life as an athlete, model, tech entrepreneur, and mental health advocate. Kanoe shares her journey from starting snowboarding at 18 to training for the 2026 Olympics, representing American Samoa. She opens up about the discrimination she faced due to her Polynesian ancestry and the unique challenges female athletes encounter. The discussion takes a heartfelt turn toward the importance of a supportive community and coping mechanisms she adopted, like playing the piano and reconnecting with nature. Kanoe gets candid about her experiences i...
2024-08-2052 min
Keeping up with lifeLeadership - Pippa Hanson and Jamie BarnesKeeping up with life is a podcast where we empower you with health, business and family life strategies for you to live your best days.In this Episode Exercise Physiologist Jamie Barnes talks with our usual host Pippa Hanson about what Leadership means to her.Each episode contains practical tips and insights on how you can succeed in all aspects of your life delivered to you in bite size pieces to implement straight away. If you have a topic you'd like covered get in touch via socials, the contact details can be found i...
2024-02-0625 min