Podcast By TrinityP3 - Podcast Details

Shows

Managing Marketing TrinityP3 Consultants Talk About The Issues Facing Marketing And How To Address ThemIn this special end-of-year episode of Managing Marketing, host Darren Woolley, Founder and CEO of Trinity P3 Marketing Management Consultancy, brings together a dozen of Trinity P3's subject matter experts to discuss the biggest issues and opportunities facing marketers and their agencies in the coming year, covering topics from pitching and data to finance, DEI, and environmental reporting. TrinityP3 consultants include Kylie Ridler-Dutton on the challenges of pitching, Nathan Hodges on dealing with complexity, Nick Hand on defining value, Stephen Wright on the impact of AI on media, Adrian Treahy on first party data and privacy...

2025-12-161h 07

Managing Marketing Nathan Hodges And Darren Discuss Navigating The Growing Complexity Of Agency Roster ManagementNathan Hodges, Managing Director of TrinityP3 ANZ discuss the complexities of agency rosters in the marketing landscape. He outlines the evolution of agency models, the impact of in-house agencies, and the importance of data-driven decision-making. Their conversation emphasizes the need for marketers to actively manage their agency relationships and adapt to the changing technological landscape, particularly with the rise of AI. Key insights include the necessity of flexibility in agency models and the importance of understanding both current and future marketing needs. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Lis...

2025-11-1150 min

Managing Marketing Mark Smith, Jeremy Taylor And Darren Discuss How To Deliver A Better PitchJeremy Taylor, Managing Director and Mark Smith, Business Director of TrinityP3 UK discusses the complexities and challenges of the pitch process in the advertising industry an explore the notion that while many believe the pitch process is broken, it may simply need to evolve to better suit the modern landscape of marketing and media. The conversation delves into the importance of chemistry in client-agency relationships, the role of procurement, and the need for a more streamlined and engaging pitch process. Mark and Jeremy introduce the concept of a 'BetterPitch' that emphasizes fun, focus, and flexibility, aiming to f...

2025-07-2253 min

Managing Marketing Ellie Angell, Darren Woolley And Anton Buchner Celebrate Ten Years Of The Managing Marketing PodcastThe Managing Marketing podcast is ten years old this week. In July 2015, the first episode went live, featuring a conversation between Darren Woolley and Shawn Callahan from Anecdote about the role of storytelling in advertising and marketing. Since then, hundreds of guests have appeared on the Managing Marketing podcast, sharing their stories in conversations with various TrinityP3 hosts. Some of these people are marketing famous, but many are telling their story on a podcast for the first time. To celebrate the tenth anniversary of the Managing Marketing podcast, our main hosts come together to reminisce a...

2025-07-0854 min

Managing Marketing Chloe Hooper And Ellie Talk About Putting Values In Action By Bridging Purpose And PracticeChloe Hooper, founder and CEO of Barefeet Consultancy discusses the importance of redefining business purpose and values, the journey of self-belief, and the significance of authenticity in both personal and professional realms. Chloe shares her transition from the agency landscape to consultancy, emphasizing the need for organizations to truly embody their values and the challenges of self-doubt that many face, particularly women in leadership roles. The conversation highlights the interconnectedness of personal growth and professional success, advocating for a culture of accountability and radical candor in the workplace. Chloe shares insights from her pod...

2025-06-1759 min

Managing Marketing Kylie, Nick, Nathan, Stephen And Darren On The State Of The Pitch Research 2In response to an increasingly vocal call from agencies around the world to ditch the pitch and trade media running headlines and opinion pieces claiming the pitch is broken and even dead, we launched The State of the Pitch Research in Australia in 2023. The second round of the State of the Pitch research was run in Australia between June and December last year. The report makes interesting reading on what is going on and what is going wrong with pitching and what, if anything, is improving or getting worse. Today, TrinityP3 consultants, Kylie Ridler-Dutton, Nathan...

2025-05-2752 min

Managing Marketing Dr Kate Gunby, Anton Buchner, Adrian Treahy And Darren Discuss Navigating The Complexity Of The Marketing Technology SwampThree guests join to help navigate the marketing technological swamp, from TrinityP3, Dr Kate Gunby, Senior Consultant, Anton Buchner, Business Director and Adrian Treahy, Senior Consultant. There is no denying that technology continues to significantly disrupt business and particularly marketing, media and advertising. The explosion of digital advertising platforms, the rise of e-commerce, programmatic advertising, the associated big data and now artificial intelligence are all providing challenges and opportunities to marketers in an increasingly complex world. We discuss how can marketers and their agencies navigate this complexity and what are the emerging practices...

2025-05-0654 min

Managing Marketing Nick Hand And Darren Talk Agency Fee Models You Many Not Have ConsideredHere is a question: how many ways are there to pay your advertising agency? No, this is not a joke or a riddle. Although, the fact that the advertising industry considers itself a “creative” industry and the dominant way they are paid is still the same as labourers and unskilled workers (that is by the hour), is a joke. To discuss this issue and explore the many ways they can be paid, please welcome back to the Managing Marketing Podcast, the commercially savvy, hands-on Finance Director, a CPA with more than two decades of experience manag...

2025-03-2549 min

Managing Marketing Arvind Hickman And Darren Talk About The Challenges Of The Trade News MediaArvind Hickman is the features and analysis editor of marketing trade media title B&T. He is a journalist and editor with experience across sport, HR, constructions and most recently media and marketing. The advertising model is broken when it comes to news media. The major tech platforms, particularly Google and Facebook (AKA Alphabet and Meta) stand accused of undermining the news media publishers, with some governments intervening to support news media. But, it is not just news media that has been impacted. Even the marketing and advertising trade media has suffered from the shift i...

2025-02-1851 min

Managing Marketing Sean Cummins And Ellie Talk About The State Of The Advertising IndustrySean Cummins, founder and creative strategist at cummins&partners, returns to the Managing Marketing podcast eight years alter to share with Ellie Angell his view on the state of the industry. Sean is an icon in the advertising industry with 40 odd years building agencies and being outspoken on the issues facing the industry. Here he shares his views state of marketing, the state of creativity, the state of client/agency relationships, the state of diversity and the state of pitches. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Sp...

2024-12-171h 10

Managing Marketing Will Anstee And Darren Discuss The Role Of Government, Tech Platforms And Advertisers In Protecting Children OnLineWill Anstee, CEO of the Online Safety Agency, returns to the Managing Marketing podcast to continue the discussion on the issues and opportunities of delivering the benefits and minimising the harm of social media for children and teens. Last time, we discussed the issues facing children and teens using social media and the role parents and families can play. This time, our attention turns to the role that the tech platforms themselves could and do play and the importance of government legislation to protect the public, particularly children. We also discuss the role that advertisers a...

2024-11-2646 min

Managing Marketing Nick Manning, Stephen Wright And Darren Discuss Is Media Transparency A Thing?Nick Manning, Founder at Encyclomedia International, Non-Exec Chairman, Media Marketing Compliance, and patron of Advertising: Who Cares? joins TrinityP3 Global Media Business Director, Stephen Wright to discuss is something rotten in the media agency world, or not? Reports that various publicly listed holding companies are driving profits through principal-based media trading has the industry split. Often framed in the context of providing advertisers with access to media inventory at a lower cost or providing advertisers with access to a more fluid media funding model, there are those brands who are embracing this as a win for advertisers a...

2024-11-1250 min

Managing Marketing Darren Woolley And Tom Fogden Discuss How Marketers And Procurement Can Better Manager Agency PitchesTom Fogden, Editor at B&T interviewed TrinityP3 founder and global CEO Darren Woolley on how marketers and procurement professionals can be more successful managing agency pitches. The interview was based on the TrinityP3 State of the Pitch Research released earlier in the year and on Darren’s almost 25 years as a pitch consultant managing pitches for clients worldwide. The online event saw dozens of marketers, agencies and procurement people asking questions about how they can improve the pitching process. Tom and Darren covering everything a marketer or procurement person needs to consider to run a successful pi...

2024-10-291h 02

Managing Marketing Kylie Ridler-Dutton And Darren Debunking The Myth And Misconceptions Of Pitch ManagementKylie Ridler-Dutton, TrinityP3’s senior global marketing consultant, has spent the past decade managing some of the most high-profile agency pitches in Australia and has built a reputation for being unflinching fair and firm to both agencies and marketers alike. In that time, she has heard many myths and misconceptions about pitching and pitch management. While she cannot speak for the whole industry, it is interesting to hear her perspective on correcting many of the more egregious ones that float around the industry. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Li...

2024-10-0149 min

Managing Marketing Kristy Camarillo, Rebecca Den Braber, Renee Murray And Ellie Discuss Diversity, Ethics and InclusionKristy Camarillo is the GM of The Royals Sydney; Rebecca Den Braber is the GM of Hatched; and Renee Murray is Head of People and Culture at Half Dome. In this episode, Ellie Angell and the group talk about a wide range of DE&I topics, challenges and opportunities; the changes happening in our industry and how effective we are at creating truly inclusive workplaces; our hopes for the future, and our lived experiences. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4...

2024-09-101h 03

Managing Marketing Rhys Ryan And Anton Discuss Being On The Front Foot Of Data Breach Crisis ManagementRhys Ryan is CEO of Porter Novelli Australia and has worked extensively around cyber security and reputation management. He has spent 15 years with Porter Novelli both here in Sydney, Melbourne and the US, as well as a 6 year stint with Edelman in the US too – in New York and San Francisco. In this episode Rhys talks about how to get proactive and prepare for strategic communications, issues and crisis management, especially around data breaches. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt...

2024-09-0349 min

Managing Marketing Praveen Narra And Anton Chat About The Evolution Of AIPraveen Narra has worked in the AI space well before it became cool. He has built a career in app development, web products, consultancy, and AI software and digital transformation solutions. He's one of the most seasoned pioneers in AI and the founder and CEO of Tech.us in Silicon Valley. Over the past 23 years, Tech.us has successfully executed over 1,350 projects across AI, SaaS, and Mobile, serving a clientele that includes Fortune 1000 companies, emerging startups, and global icons like Tony Robbins. Anton and Praveen discuss how technology, especially AI, is being harnessed by businesses...

2024-08-2726 min

Managing Marketing Ellie Angell And Darren Talk About Being A Trans Woman In An Advertising And Marketing WorldEllie Angell is a Senior Consultant at TrinityP3 and one of a handful of openly transwomen with a long career in media and advertising in Australia, Asia and originally the UK. Her unique perspective on the issues of transpeople working within the advertising and marketing industry and the challenges of coming out to not just family and friends but to colleagues and the wider industry, With the release of the WGEA Gender Pay Gap data earlier this year, International Women’s Day, and the continued issue of lethal violence against women in Australian society, the issue of ge...

2024-08-2038 min

Managing Marketing Victoria Curro, Amy Toma And Darren Discuss Designing Online Experiences For Gen OneDigital Immigrant, Victoria Curro is the Managing Director, and Digital Native, Amy Toma, is an Associate Visual Designer at R/GA Australia and they discuss the insights and consequences of their Gen One research. One of Australia’s largest and growing demographic is one that has never known the world without the internet. And yet, most of the way we interface with the internet has been designed for digital adopters, rather than for the digital natives of Gen One. This includes digital tools like apps, websites, and government services. The Gen One research from agency R...

2024-08-1340 min

Managing Marketing Catherine King, Carl Rhodes, Adam Ballesty And Darren Discuss The Benefits Of Brands Doing GoodCatherine King, Chief Strategy Officer at Leo Burnett, Professor Carl Rhodes, Dean of UTS Business School and author of Woke Capitalism, and purpose lead Marketer extraordinaire Adam Ballesty discuss the finds from the latest round of the Good Study. ‘The Good Study 2024’, by Leo Burnett Australia, in partnership with UTS Business School and Zenith Australia, found that while Australians overwhelmingly agree it’s important for brands to do some form of good in the world (96% up 8% from 2022), only 39% believe they should take a position on social and political issues. We hear and read a lot these...

2024-08-0650 min

Managing Marketing Trena Blair And Darren Chat What It Takes To Build A Global BrandTrena Blair is the CEO of FD Global Connections, who advises companies on successfully scaling their businesses to the USA. Trena is She is also an Amazon number 1 Best Selling Author, International Gold Stevie Award Winner (2022 & 2023), US Growth Specialist, Global Mentor, and a Non-Executive Director. Marketers and their agencies talk about brands all the time. There are discussions on brand awareness, brand equity and increasingly answering the questions of how brands contribute to the top-line growth and bottom-line profitability of a business. Brands can be very different, from small boutique or niche brands right up...

2024-07-3038 min

Managing Marketing Imogen Hewitt, Dave Bowman, Maurice Riley And Darren Discuss Agency Integration Publicis StyleOnce upon a time there were advertising agencies that offered clients a full range of services, being media and creative. Where the two were considered, developed, recommended and delivered together. Then, in the last millennium, media was split off, and media and creative were often handled by separate and sometimes competing companies. Channel strategies, creative strategies, and connection strategies were developed by various teams, both in-house and outsourced. But increasingly these are being put back together with what is again called “full service” but is more likely an integrated offering similar to the one Publicis Group...

2024-07-2344 min

Managing Marketing Mark Green, Nathan And Darren Chat About How Agencies Are Adapting To Broadening Marketing NeedsMark Green is the ANZ President of Accenture Song, Group CEO & Co-Founder of The Monkeys, and Chairman of the of the Advertising Council of Australia. He joins Nathan Hodges and Darren Woolley to follow up on a discussion about the various trends we have observed in agency rosters. One of the examples discussed was the recent appointment of The Monkeys, part of Accenture Song, to the NRMA account to manage their advertising and transform their CX. While not sharing any confidential client insights, he shared significant personal insights into marketers' changing needs and their impact on...

2024-07-1640 min

Managing Marketing Kyle Roof And Darren Answer The Question Will AI Be The Death Of SEO?Kyle Roof is the co-founder of Page Optimizer Pro. He is also responsible for developing and implementing all SEO techniques used by the agency High Voltage SEO and is the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting-edge SEO techniques. No matter what you are reading, watching or listening to at the moment, everyone in the marketing, media and advertising world is talking about Artificial Intelligence – AI. Is it an existential threat or a tool to make us more creative, insightful, and effective? The discussion goes on, and the fa...

2024-07-0938 min

Managing Marketing Kieren Antill, Ross Hastings And Darren Talk About The Anatomy Of MarketingKieran Antill is the Director of Brand and Marketing at Ne-Lo, and Ross Hastings is the Managing Director. Their agency, Ne-Lo, has its foundation in a gym of all places, where two people with wildly different backgrounds and perspectives, yet with a shared fascination with the challenges of modern business, met. Kieren, who was heading up the creative team at the late JWT and was at a point of exasperated disillusionment with the way agency business models stifled innovation and marginalised creativity. Ross, an expert in the role of psychology in organisational leadership and culture, w...

2024-07-0244 min

Managing Marketing Ellie Angell And Darren Talk About Why You Should Not Pitch Your Advertising AccountEllie Angell is a Business Director at TrinityP3 and has been responsible for advising marketers through some of the more high profile and complex pitches over the past decade. Her experience has time and again that often pitching is not the ideal solution.. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on thi...

2024-06-2536 min

Managing Marketing Nathan Hodges And Darren Discuss The State Of Composite Pitching For Complex Agency RostersNathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver a more seamless delivery. This often results in the need to tender for a complex range of marketing capabilities. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we u...

2024-06-1836 min

Managing Marketing Chris Walton And Darren Review The Last Decade Of Media And the NextChris Walton, Managing Director, Nunn Media, has a long and successful career in media and back in November 2013 he was asked to provide his predictions for the coming trends in media. The result of which appeared in Mumbrella under the headline “How big data will transform media agencies”. Here we are more than ten years later to discuss how those predictions have aged over that time. A week is a long time in politics. It is also a long time in media. So imagine how media has changed over the past decade when it comes to transparency, nego...

2024-06-1143 min

Managing Marketing Anton Buchner And Darren Chat About The State Of Data, Digital And Technology In PitchingAnton Buchner, TrinityP3 Senior Consultant and known as the ROI Guy is responsible for managing and facilitating some of the most interesting and nuanced pitches in this country over the past decade. Since the pandemic, agencies around the world have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research call...

2024-06-0438 min

Managing Marketing Lydia Feely And Darren Discuss The State Of Pitching For MarketersLydia Feely is the TrinityP3 General Manager responsible for managing and facilitating some of this country's most high-profile creative pitches over the past decade. But also brings a marketer focus to the conversation, with a career managing marketing teams across the UK and Australia. Since the pandemic, agencies around the world have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very...

2024-05-2837 min

Managing Marketing Tim O’Neill, Jason Ross And Anton Discuss The Challenges And Opportunities Of Generative AIComing from Tim O’Neill’s background in running one of Australia’s leading digital agencies - Reactive - selling and then meeting Jason Ross at Accenture, they’ve jumped to now officially launch a next-gen generative AI agency called Time Under Tension. While there is much AI hype around creation and ideation, there is also much caution and concern. Anton talks with Tim and Ross about where and how to test generative AI, how to educate and engage conversations across an organisation in terms of usage rights, copyright protection, contracts, and cost management, brand proof of...

2024-05-2141 min

Managing Marketing Kylie Ridler-Dutton And Darren Chat About Getting The Pitch Basics RightKylie Ridler-Dutton, a senior consultant at TrinityP3, is responsible for managing and facilitating some of the most high-profile creative pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topi...

2024-05-1437 min

Managing Marketing Nick Hand And Darren Talk About The State Of Pitch Fees, Agency Fees And Payment TermsNick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so w...

2024-05-0739 min

Managing Marketing Jenni Dill, The Neighbourhood And Darren Chat What Makes A High Performing Integrated Agency ModelThe Neighbourhood is an integrated agency model developed by Publicis Groupe Australia and New Zealand for Campbell Arnott’s six years ago. Soon after, Campbell’s sold Arnott’s to private equity firm KKR. So what makes The Neighbourhood the high-performing agency model that won the Grand Effie for the ‘Life’s Little Moments’ campaign and achieved an ROI that put Arnott’s in the top 10% of FMCG campaigns? Jenni Dill, the Chief Marketing Officer of Arnott’s Group, Imogen Hewitt, Publicis Groupe Chief Media Officer and Spark Foundry ANZ CEO, and Toby Aldred, Saatchi & Saatchi Managing Director and Chi...

2024-04-3051 min

Managing Marketing Stephen Wright And Darren Discuss The State Of The Media Pitch In AustraliaStephen Wright is TrinityP3’s Media Business Director, responsible for managing and facilitating some of this country's most high-profile media pitches for more than a decade. He is here to discuss the implications for media agencies and their pitches based on the State of The Pitch Australia Research results. Since the pandemic, there has been an increasingly vocal call from agencies worldwide to ditch the pitch and trade media have run headlines and opinion pieces claiming the pitch is broken and even dead. As Australia and APAC’s leading pitch consultancy, we noticed that while ther...

2024-04-2337 min

Managing Marketing The TrinityP3 Consultants Discuss The State Of The Pitch In Australian AdvertisingSince the pandemic, there has been an increasingly vocal call from agencies worldwide to ditch the pitch and trade media have run headlines and opinion pieces claiming the pitch is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. Run from June to December last year, the report makes it interesting to read what is going on and what is going wrong with pitching. In t...

2024-04-1643 min

Managing Marketing James Greet And Darren Discuss The Ethics And Challenges Of Zero Net MarketingJames Greet is a long-time creative media leader and the co-founder of The Payback Project Australia, a specialist advisory working with Marketers, Agencies and Media owners to help plan a path to net zero by reducing & removing carbon emissions related to content creation and media activities, and in the process become a force for good. In business today there are a range of ethical and moral challenges. One that has particularly caught the advertising industry is its role in the developing climate crisis. An industry that drives growth could also be seen to drive consumption and, therefore...

2024-04-0947 min

Managing Marketing Matt Newell And Darren Chat The Rise Of Retail Brand And Brand ExperienceMatt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the clique many are stuck with. But in fact, retail marketing is about building a destination brand, either online or in the real world, and optimising the customer experience from beginning to end, with the results of your work known almost immediately. Matt believes more marketers...

2024-04-0242 min

Managing Marketing Nathan Hodges And Darren Chat Trends In The Design Of Bespoke Agency SolutionsNathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients around the globe. He recently noticed a distinct trend in the way bespoke agencies are being developed and implemented. Once upon a time, advertisers would appoint what was known as an agency, record, or AoR. This agency would provide most, if not all, of their agency needs. But in the age of technology and digital communications, those needs exponentially increased. Suddenly, marketers required a village of agencies to meet all their needs. Then, the bespoke agency...

2024-03-2646 min

Managing Marketing Anton Buchner And Darren Discuss Marketing Technology And What Is It Good ForAnton Buchner is the Marketing Strategist at Front Foot Marketing, Senior Consultant at TrinityP3 and widely known as the ROI Guy as he has built a career advising on measuring and optimising customer value to drive ROI. Anton has observed the explosion of technology in the marketing space and has seen increasing disconnection from proving that it increases customer value. While AI promises to have a huge impact on technology generally and marketing technology specifically, a revolution is happening in the MarTech space that will demand the attention of marketing leaders everywhere. And that is...

2024-03-1248 min

Managing Marketing Jemma Downey And Ellie Discuss In-House Agency Services, Merging Two Giants, And Working In Bermuda!Jemma Downey is Group Head of Commercial Excellence at Asahi Beverages, before which she developed a wide-ranging career spanning agencies, marketing and commercial roles in numerous international markets. Amongst other things, Ellie and Jemma discuss the transition to a commercial role from agency land, the ever-changing requirements of the in-house agency team and how to get the best out of them, the importance of KISS to any team trying to understand marketing effectiveness in a commercial context; and (in a first for Managing Marketing) Jemma’s stint working in the Bermuda market! Listen on Apple: http...

2024-03-0526 min

Managing Marketing Tom Donald, Mick Boston And Darren Talk The Benefits Of In-House Creative Strategy And DesignTom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. Being inside a major Australian beverages company, they are well placed and qualified to discuss the benefits of having creative strategy and design inside. When the industry talks about in-house agencies, many think about production and maybe media. But what happens when an organisation takes creative strategy and design leadership in-house? What are the implications and opportunities for the marketing team, the wider organisation, and their existing agencies? Tom and Mick share their role and the...

2024-02-2747 min

Managing Marketing Christopher Melotti And Darren Discuss The Rise And Rise Of B2B Branding And MarketingChristopher Melotti is the Creative Director, Message Marketer and Marketing Consultant at Melotti Media and the Message Marketing Bureau. Often considered by some in advertising as the poor relation of B2C, B2B marketing has undergone a significant transformation with an increased focus on building strong brand relationships that support sales and create the platform for business growth. Chris is uniquely placed to share his views on B2B marketing as he has worked in advertising agencies and successfully led marketing in several B2B businesses, and has now founded and created his own m...

2024-02-2043 min

Managing Marketing Alana Burnside and David Talk portfolios, creativity and consistency in a fickle worldAlana Burnside is the marketing director of the Industry SuperFund group. Alana and David discuss how the famous cupped hands ISA logo has kept relevance and consistency; the potentially; life-changing importance of superannuation marketing; and the power of consistency in a marketing world often obsessed with the ‘bright, shiny and new’. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZG...

2024-02-1335 min

Managing Marketing Jessica Bray And Darren Chat About How You Grow Up Into A Leadership Role In MediaJessica Bray is Head of Media at Audience Precision. She is also the daughter of industry veterans Haydon and Kerry Bray. Having grown up in a household of media and advertising, it is perhaps not surprising Jessica is working in that same industry. Jessica speaks openly and honestly about her career path and the challenges and opportunities it has presented her to date and the future challenges for the industry from the perspective of someone who has almost spent their entire life in the media industry. Listen on Apple: https://podcasts.apple.com/au/podcast/m...

2024-02-0639 min

Managing Marketing Sue Parker And Darren Discuss Ageism In Advertising And The Role of StereotypesSue Parker is the Executive Job Search Strategist at the Dare Group, who recently wrote a piece for mUmBRELLA sharing her opinions on the missed opportunity in the latest Meat and Livestock Australia television commercial for Lamb titled The Generation Gap. The MLC TVC can be viewed here on YouTube https://www.youtube.com/watch?v=V1e0apyGASc Her article was independently picked up by LinkedIn News Australia and put the topic of ageism and stereotypes at the top of the agenda. Stereotypes plague the advertising industry. On one side we have many s...

2024-01-3044 min

Managing Marketing Kerrie Spaagaren And David Discuss the world of the brand experience agencyKerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known names in Australia. Kerrie and David discuss the discipline of brand experience, the post-covid world of brand experience, the need for ideas to be achievable, and the rapid advances in measurement of brand experience effectiveness. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR...

2024-01-2329 min

Managing Marketing Nick Hand And Darren Discuss Value Based Pricing For Agency FeesNick Hand is a commercially savvy, hands-on Finance Director, a CPA with more than two decades of experience managing the finances of media, creative, PR agencies and more. He returns to Managing Marketing to discuss the considerations for agencies, advertisers and procurement in dealing with value based pricing models. Value based pricing or Output based pricing has been around for quite a while, but until recently has struggled to gain any meaningful traction until now. Driven by the rise of generative AI and the downward impact this has on resource based fee models, more agencies are embracing...

2023-12-1243 min

Managing Marketing Ben Oliver And Darren Chat The Challenges And Benefits of Taking Media In-HouseBen Oliver is the Head of Media at Splash (The in-house agency at Treasury Wine Estates) and someone with first-hand of the challenges and benefits of taking media in-house. While we have talked about in-house agencies before, this is the first time we have discussed in-house media and it is interesting that the in-house creative or content side of the in-house model appears to get more attention than the media. Yet more money is invested by companies into media channels than the content that run in it. Ben shares his experiences across his career from j...

2023-12-0546 min

Managing Marketing Nick Hunter And Darren Discuss The Competitive Advantages Of A B-Corp AgencyHick Hunter is the CEO, ECD and co-founder of Paper Moose, a purpose-driven independent agency where strategy, creative ideas and specialist expertise drives positive change for brands, communities and the environment. They are also a certified B-Corp. The advertising industry is incredibly competitive, with agencies competing for a share of business, a share of advertiser budgets, and a share of the talent in the marketplace. In the past few years, we have noticed a rise in not just the number of independent agencies, but also their ability to compete with the larger network agencies. One...

2023-11-2837 min

Managing Marketing Julian Cole And Darren Talk About Good Briefs, Bad Briefs, Client Briefs And Creative BriefsJulian Cole is the Strategy Principal at the Strategy Finishing School, where more than 4,000 strategies from agencies, clients and elsewhere have come to round out their strategic capabilities, particularly when it comes to briefing. Julian has a particular interest in improving briefing, particularly the creative brief. For over a decade, procurement has been looking for ways to reduce marketing and advertising costs. One of the main focuses has been reducing agency fees. But of course, there was a more effective solution, but perhaps not an easier solution to improving advertising and marketing outputs and effectiveness while at t...

2023-11-2147 min

Managing Marketing Kirsty Muddle, CSR And Darren Chat A Broader Role For Creativity In MarketingKirsty Muddle is the CEO of dentsu Creative Australia and New Zealand and Cate Stuart- Robertson (AKA CSR) is the Chief Client Officer at dentsu Creative. Both have extensive experience in media and advertising with a particular creative focus, and recognised leaders in the industry. A lot of time and effort is expended by advertising agencies extolling their creativity. It is, after all, one of the creative industries. Increasingly the conversation is now turning to the role and value creativity plays in delivering growth through initiatives like the Advertising Council of Australia’s Growth Agenda with the Au...

2023-11-1451 min

Managing Marketing Kat Kennan And Darren Discuss The Importance Of Strength Based, Trauma Informed And Inclusive MarketingKat Kennan is a certified trauma-informed professional and Founder and CEO of Radical Customer Experience™️ - a groundbreaking consulting firm that encourages brands to establish genuine connections with their customers by embracing strengths-based, trauma-informed, and inclusive marketing services. Nearly 73% of adults in the United States have experienced some type of traumatic event at least once in their lives. Despite its advancements, modern marketing still relies on techniques meant to make their customers feel inadequate, resulting in customer alienation, negative brand perception, and increased customer complaints. But it doesn’t have to be this way! Listen...

2023-11-0740 min

Managing Marketing David Sutherland And Darren Chat The Ins And Outs Of In-House AgenciesDavid Sutherland is the Managing Director at the Micro Agency, part of the M&C Saatchi Group. He has built his career as an in-house agency model consultant, helping advertisers select the suitable model for them and implementing it into their roster. When the industry talks about in-house agencies, the conversation quickly turns to either in-housing or outsourcing, as if these are the only options. But in fact, there is a wide array of agency sourcing options, with most advertisers choosing one of the many hybrid models. David shared some common agency models beyond in-house a...

2023-10-3138 min

Managing Marketing Dani Bassil And Darren Chat Advertising And Creativity North Versus SouthDani Bassil started her career in Sydney before migrating to the UK early this century to work in number of highly respected agencies including Mother, Weiden & Kennedy, VCCP and the CEO of Digital UK. She recently returned to Australia to take up to role of Chief Executive Officer at Clemenger BBDO Australia. Dani shares her experience not only working in, but being an industry leaders in both the UK and Australia. Exploring how market size and geography play a role in the approach to advertising, decision making, creativity and more. She also reflects on the w...

2023-10-2436 min

Managing Marketing Nichole Williamson Davidson And Darren Discuss Personal Brand Building For Business LeadersNichole Williamson Davidson is a branding and digital marketing expert, currently the Chief Brand Officer at Zilker Media, an end-to-end marketing solution for thought leaders and the companies they lead. Nicholes believes that business executives should focus on their personal brand and not just their institutional brand. This philosophy and approach have seen her create successful digital strategies for thought leaders, best-selling authors, and community brands seeking to grow their online presence. She shares with us what leaders should be doing and, more importantly, what they should not be doing when building their personal brand.

2023-10-1836 min

Managing Marketing Liam Loan-Lack And Darren Chat Dealing With Complexity And Uncertainty In MarketingLiam Loan-Lack is Head of Marketing APAC & Canada at CMC Markets. He is also a Non-Executive Director, B2B/B2C Growth Consultant, Marketing Effectiveness Specialist and Marketing Academy Alumnus. A lawyer by training, Liam has multidimensional experience working in agencies and as a marketer, which has given him a relatively unique perspective on the many challenges facing marketers today. He shares his perspective on a range of marketing and business challenges, from the approach to marketing structures to what is required to achieve double-digit growth. It is a wide-ranging conversation that demonstrates the possibilities...

2023-10-1048 min

Managing Marketing Murray Howe And Darren Talk Closing The Gap By Aligning Marketing To BusinessMurray Howe founded Marktects, which helps align marketing with the business bottom line. From a business perspective, there is often a negative conversation about marketing, from referring to it as the colouring-in department or the black hole of the budget. Survey after survey talks of the dissatisfaction CEOs have with their CMOs, and the industry points to the short tenure of the CMO as a symptom and a cause. But marketing, well executed and well positioned within any organisation, can drive customer-led growth. So why is this misalignment between business and marketing, and what can be done...

2023-10-0336 min

Managing Marketing Jack Bensimon And Darren Talk About Rethinking Client Conflicts Of InterestJack Bensimon is the Founding Partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, and he talks about the issue of clients’ conflicts of interest. There appears to be a massive discrepancy in the way companies work with their consulting partners and how they work with their advertising agencies. On the one hand, consultants are often chosen and valued for their category experience, and working with two or more companies in the same category makes them an expert. But for advertising agencies, while advertisers value category experience, they will no...

2023-09-2635 min

Managing Marketing Patrick Rowe And Darren Talk About Managing Agency Brands For The Long TermPatrick Rowe is the CEO of Saatchi & Saatchi Australia, a powerhouse agency brand considered one of the most successful in the world. Founded in 1970 in London, it became known as the place where nothing is impossible. It also became the largest advertising agency in the world, with offices worldwide. The advertising industry is often accused of being obsessed with the new and bedazzled by change. But what about longevity? What about the challenges of sustaining long-term business success? Pat talks about maintaining relevance, focus and success while constantly adapting to the changing needs of clients...

2023-09-1936 min

Managing Marketing Pete Randeria And David Angell Discuss The World Of WinePete Randeria is the Director of Global Innovation at Treasury Wine Estates. With a long history in agencies and roles in TWE that have straddled advertising, marketing and product innovation, Pete had great observations and wisdom to share about the balance between product innovation, packaging, brand experience and communications that has to be upheld in this challenging and complex category, many of which are transferable to other industries. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c...

2023-09-1230 min

Managing Marketing Skye Lambley And Darren Discuss When PR Takes The Lead In Marketing CommunicationsSkye Lambley is the Chief Executive Officer of the public relations group Herd MSL, and sustainability consultancy SalterBaxter. While some in advertising may think of public relations as what you do support their advertising campaign, the truth is more organisations are looking to public relations as an effective way to not just communicate with but influence a wide range of essential audiences – from consumers and customers to shareholder and regulators, employees and more. Mainly today, most organisations find themselves needing to communicate an increasingly complex range of issues, including diversity, equity and inclusion, gender equality, env...

2023-09-0536 min

Managing Marketing Supermassive And David Angell Discuss The Birth Of A New Agency, Inhibitors And Enablers In Modern Advertising And The New World OrderLaura Aldington, Jon Austin and Simone Gupta are also known as Supermassive, the new agency launched recently and with a bang in Australia. In a wide-ranging discussion, the team shares their story, inspirations, views on challenges and enablers in the market, and what drives them forward in helping redefine the advertising and agency landscape for the better. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.co...

2023-08-2954 min

Managing Marketing Jason Tonelli And Darren Chat About Media Brawn Versus Media BrainsJason Tonelli is the CEO of Zenith Media in Australia and New Zealand. He believes there is an opportunity for media agencies to be smarter in strategy and planning and media trading. There was a time when media was all about the buying. For some advertisers (and their procurement teams), it still is. But with the rise of technology and the impact this is having on media, increasingly, the discussion is about brains over brawn. Jason shares his view and experience on how data and research can be best applied to enhance real-time media decision-making in...

2023-08-2241 min

Managing Marketing Nick Hand And Darren Chat On The Impact Of AI On Agency FeesNick Hand is a commercially savvy, hands-on Finance Director, a CPA with more than two decades of experience managing the finances of media, creative, PR agencies and more. He returns to Managing Marketing to discuss the impact artificial intelligence technology has on advertising agencies of all types and the effect it will have on agency fees. While much of the industry discussion about AI has been focused on the opportunities and the impact on employment, it is equally important to ensure that the financial sustainability and viability of agencies are maintained, as this technology impacts almost all...

2023-08-1542 min

Managing Marketing Mike Rebelo And Darren Talk The Good And The Bad Of Integrated AgenciesMike Rebelo is the CEO of Publicis Groupe Australia and New Zealand. For almost a decade he has been working on and working with an integrated agency model and he shares the lessons learned along the way. With digital media and technology we saw the rise of the specialist agencies, then a trend back to the generalists, better known as the one-stop-shop. But more recently we are witnessing the rise of the integrated agency offering. This offering comes in many shapes and sizes. But no matter what the model there were always challenges and issues w...

2023-08-0134 min

Managing Marketing Peter Levitan And Darren Discuss How To Build A Kick-Ass Advertising AgencyPeter Levitan is the agency whisperer with experience managing the world’s largest advertising agency, building his own agency, founding two Internet companies, and consulting with over 100 ad agency clients. He can help you build a happy, healthy, unignorable, successful lead generation agency. In a world where some may argue there is already a glut of advertising agencies, Peter argues there is still room for a kick-ass agency to thrive. His first book was The Levitan Pitch. Buy this book. Win more pitches. He has followed this up with his latest tome, which champions this idea. Titled How to...

2023-07-1847 min

Managing Marketing Arthur Fleischmann And Darren Chat The Impact Of CMO And Agency TenureArthur Fleischmann, Group CEO and Country Manager for WPP, with the experience of not just launching and growing his own successful agency, but also managing one of the major holding company groups here in Canada. In the past two decades, we hear reports CMO tenure is getting shorter, some reporting it at less than 2 years on average and that agency tenure is headed the same way. But it is not just the duration of these relationships that are taking a toll. It is also the way they are defined. Reports of the demise of the...

2023-07-1145 min

Managing Marketing Leah Power And Darren Discuss Qualification Based Selection For AgenciesLeah Power is the Executive Vice President of the Institute of Canadian Agencies and the lead on the development of the Qualification Based Selection For Agencies. This episode picks up from the conversation with Scott Knox, the President and CEO of the Institute of Canadian Agencies, and explores the solutions for clients wanting a better way to select an advertising agency or any type. Leah shares how as an agency finance professional, the pitch process was the thing she most wanted to change, and how the Qualification Based Selection (QBS) process, used in the USA for the s...

2023-07-0444 min

Managing Marketing Scott Knox And Darren Talk About Pitch Watch And A better Way To Select AgenciesScott Knox is the President and CEO of the Institute of Canadian Agencies, with a mission is to Amplify, Protect and Transform the agency sector through advocacy, awards, community, consultancy, insight, networking, research and training. But when it came to pitching, instead of either publishing another industry guideline on how to do it, or joining the chorus of those wanting to ‘ditch the pitch’, they launched Pitch Watch, a confidential service that enables agencies to report both negative & positive experiences with client pitches, and throughout a client relationship. Scott shares the inspiration for launching Pitch Watch and the d...

2023-06-2744 min

Managing Marketing Liam Walsh And Darren Discuss The Corporate CharadeLiam Walsh is a Consultant, an Equities Investor, Executive Coach, Digital Media Guru, aspiring ally for gender equality, a tad Dyslexic (but not heaps) and now an author, with the release of his book The Corporate Charade, why not just be yourself at work? Since the COVID pandemic, there have been major changes in the way we work and continued discussion and conjecture on the way we should work in the future. But no matter if you are a Work From Home or Return to the Office or somewhere in-between, one thing we have all experience is t...

2023-06-2042 min

Managing Marketing Jeremy Taylor And Gina Larter Chat Agencies at the NYC AdForumJeremy Taylor, Managing Director, TrinityP3 UK, and host Gina Larter, Business Director, TrinityP3 UK, recently attended the AdForum Consultant Summit in New York City. This is an annual opportunity for the pitch consultants from around the world to meet with the agencies, (global, regional and local) and hear the plans they have for the coming year. Jeremy and Gina sit down to discuss the emerging trends and innovation they saw and heard and share their insights into the state of the agency market and the evolving client/agency relationship. Listen on Apple: https://podcasts.apple.com/au...

2023-06-0634 min

Managing Marketing Jo Reilly And David Discuss Consumer Psychology, Trust, Communications And Macroeconomics In SuperannuationJo Reilly is Head of Marketing and Customer at AustralianSuper. David and Jo talk about her role in evolving AustralianSuper’s communications and the integration of marketing and customer into both her role and internal teams, and the delicate balance of micro and macro challenges faced by consumers trying - or not really trying - to save for their retirement, and how best to tread the line of best marketing communications in a category that is simultaneously low interest to many, but high importance to all. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 ...

2023-05-3045 min

Managing Marketing Chris Gilroy And Darren Chat About The Challenges Of Retail MarketingChris Gilroy has built his career with the a keen focus on the tp and bottom line through retailing in media, telecommunications, big box retail and building a global retail network. For all the clichés about retail, the fact is that retail marketing is more sophisticated and more accountable that ever. The proximity to the point of the sale and the moment of truth makes retail marketing particularly challenging and exciting in this day of data and technology. Chris shares his experiences from studying economics at university and an interest in the impact of low cost airlines, through t...

2023-05-2337 min

Managing Marketing Mahesh Enjeti And Darren Talk About Strategy, Planning And TacticsMahesh Enjeti is the "Thinkerer" at Auracle World, Co-Founder at BrandRead.i.y® and Managing Director at S A I Marketing Counsel. On his return visit to Managing Marketing, we discuss the role of strategy in marketing and why strategy is more important for marketers than ever before. If you listen to industry conversations, strategy plays an important part in marketing. Most marketing organisations will be either developing their marketing strategy, reviewing it, updating it, or finessing it. So, if strategy is essential, why is there also much talk of the role of tactics over strategy? L...

2023-05-1641 min

Managing Marketing Claire Fenner And David Discuss Trials, Tribulations & Triumphs in MediaClaire Fenner is the newly appointed CEO of Atomic 212, one of the most established media indies in Australia. David and Claire discuss what the role of CEO means in today’s industry and why that has to be different to what it was 10 years ago; agency brand reputation building and re-building; the hot topics of media measurement and impending changes to the Privacy Act; and what it all means for the industry. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW...

2023-05-0947 min

Managing Marketing Sue Blatchford And Darren Discuss 20 Years Of Digital Marketing In One EpisodeSue Blatchford, co-founder of PayPerClick Australia, is a results driven digital marketers who has helped build businesses and drive growth. She is also the author of the book The Digital Marketing Download 20: 1 – 20 years’ experience in one day. While it may feel like we have been talking about digital marketing and digital media forever, the fact is it’s only the last two decades. Before digital marketing, it was called online marketing, interactive media and multimedia marketing. In this episode we try and cover as much as we can on the knowledge she has gained over the past twenty...

2023-05-0243 min

Managing Marketing Nicola Mansfield And Darren Talk Brand, Growth and Business ValueNicola Mansfield is the founder and chief thinker at The Design Thinkers, a brand and experience business change maker. Nicola’s career commenced as a designer at global brand consultancy Wolff Olins, she has also been the Global Creative Director at natural skincare brand, Jurlique, Director of experience design and brand at Deloitte and Managing Director at Interbrand Australia. While marketing spends a lot of time and effort discussing the importance of brand and branding, the brand is still not finding a place on the balance sheets of the world’s corporations. Nicola shares her perspective on bran...

2023-04-2639 min

Managing Marketing Carolyn Bendall and David Discuss Transition, Evolution, and Marketing in Student CareCarolyn Bendall is CMO at Swinburne University of Technology. David and Carolyn discuss her transition from Financial Services to Higher Education; which is best, de-centralized or centralized marketing structures; managing vulnerable students through a pandemic with the aid marketing and tech; contrasting feelings about ChatGPT and its predicted rise; and the role of cultural leadership to get the best out of agency partnerships. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Li...

2023-04-1137 min

Managing Marketing Steve O’Farrell And David Discuss The Rise Of An Independent AgencySteve O’Farrell is co-founder and Managing Director of The Royals, one of the most recognised independent agencies in Australia. David and Steve talk about the importance of agency branding, client-agency dynamics in the post COVID world, the attractiveness of the industry to new talent, what Steve would say to his 2010 self and the best advice for anyone else thinking about hanging their own name above an agency door. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63...

2023-04-0537 min

Managing Marketing David Little And Darren Discuss The Transformation Of Marketing ProcurementDavid Little is a Marketing Procurement specialist with almost two decades of experience. With a Bachelor of Mechanical Engineering from the University of Strathclyde, David entered procurement sourcing mechanical and electrical engineering hardware. When TrinityP3 founder, Darren Woolley first met David, he was procuring ‘point of sale’ refrigeration before being thrown in the deep end of the pool as the Procurement Category Manager for Marketing Services and Sponsorship. Now, almost twenty years from that first encounter and many years of following his progress and achievements in marketing procurement globally, who better to talk about the transformation of procurement and the...

2023-03-2944 min

Managing Marketing Adam Washington And Darren Chat CX Customer ExperienceAdam Washington is the CEO of the full-service customer experience agency CX Lavender and joins us to unpicking the world of customer and user experience. The marketing industry is well known for its TLAs – Three Letter Acronyms such as RTB, CPM, B2B, SEO and more. But there is a class of TLAs, the two-letter acronyms that have increasingly populated the marketing vernacular like UX, UI and CX. McKinsey says CX encapsulates everything a business or an organisation does to put customers first, manage their journeys and serve their needs. Adam helps to demystify the meaning of CX...

2023-03-2136 min

Managing Marketing Gina Larter And Darren Chat About The Pitch Positive PledgeGina Larter is the newest Business Director to join TrinityP3 UK. But she also has experience in managing agencies, consulting with advertisers, and being a respected Executive Coach, Trainer, Mentor, and non-executive director, making her ideally placed to discuss the impact of pitching on agencies. The agency pitch process has come under close-scrutiny and vocal industry criticism, particularly during the recent pandemic, when working remotely was placing additional pressure on agencies and their staff. This scrutiny and criticism led to the development and launch of the Pitch Positive Pledge in the UK in 2022, jointly sponsored by the...

2023-03-1437 min

Managing Marketing Jamima White And David Discuss The Revitalization Of An Iconic BrandJamima White is the General Manager of Marketing at Target Australia. Target is an iconic brand, operating in a category that in the last 20 years has seen disruption like no other - from the rise of ecommerce through to COVID and beyond. Amongst other things, David and Jamima discuss Target’s brand, its reinvigorated positioning, the pivot from bricks and mortar to ecommerce, the importance of product, Jamima’s big marketing bets for the future, and the role advertising still plays in a world of data, technology and media firsts. Listen on Apple: https://podcasts.apple.com/au/p...

2023-03-0724 min

Managing Marketing Sam Devlin And Darren Talk Solving The Advertising Talent CrisisSam Devlin is the CEO and co-founder of The Careers Department. It is a SAAS content platform that reaches 1.4 million Australian familities through schools across the country. Here, industries can educate, inspire and engage students and their parents and teachers into understanding and considering a career in this category. Instead of competing for the university graduates in marketing and communications, The Careers Department offers an opportunity for the advertising industry to start the recruitment process earlier and cast a wider net across the country to attract the best talent available, rather than just those who simply fell into advertising.

2023-02-2837 min

Managing Marketing Steve Harrison And Darren Discuss Why Advertising Can’t Sell, Won’t SellSteve Harrison is an award-winning copywriter, creative director, a Doctor of Philosophy, and a best-selling author of the book “Can’t Sell, Won’t Sell - Why adland has stopped selling and started saving the world. Steve talks about what inspired him to write the book and explores how the concept of purpose in marketing has derailed the advertising industry. He shares his views on how issues such as the climate crisis, diversity and inclusion and social responsibility have usurped the underlying purpose of advertising, which is to create demand for clients' products and services and deliver financial growth. ...

2023-02-2148 min

Managing Marketing Shyaire Ganglani, Seamus Fagan And Darren Talk Creativity In Brand PurposeShyaire Ganglani and Seamus Fagan are Associate Creative Directors, the creative leadership team at All of Nothing. This B-Corp-certified advertising agency creates the big ideas for people and brands the world needs. They share their creative approach to purpose marketing, going beyond authentic, sincere, earnest and good, to engage communities in the underlying issue and positive purpose of the brand. It is an approach that created their Good Buy World website, using humour and classic advertising approaches to engage their audience in the issues at www.goodbuyworld.com.au Listen on Apple: https://podcasts.apple.co...

2023-02-1442 min

Managing Marketing Melissa Fein And Darren Talk Building And Maintaining High-Performance TeamsMelissa Fein is the CEO of IPG Media Agency, Initiative Australia, a Director of Swimming Australia and a Board Member of Media Federation Australia. This year she was also recognised as the Mumbrella Industry Leader of The Year, the Woman of the Year and number two on the B&T Women in Media Power List, and number six on the MediaWeek Agency Top 50 Power List. Clearly, she is doing something very right. As is the agency she leads, Initiative is recognised for its incredible new business success and phenomenal organic growth. She shares what it takes to build and...

2023-02-0749 min

Managing Marketing Damon Stapleton And Darren Answer The Question What Is Creativity?Damon Stapleton is the Chief Creative Officer of The Monkeys and Accenture Song, New Zealand and author of the blog Damon’s Brain. He is highly credentialled, with two D&AD Black Pencils and seventy Cannes Lion Awards for creativity. He has creatively led agencies such as DDB ANZ, Saatchi & Saatchi Australia and TBWA Hunt Lacaris in South Africa. With such a creative pedigree, he recently shared on LinkedIn and article from his blog titled “WTF is Creativity anyway?” Here, Damon took to the time to discuss this and more, including the role of creative awards and the best way fo...

2023-01-3142 min

Managing Marketing Fiona Johnston, Danny Bass And Darren Discuss Dealing With The ChallengesWithout the looming economic challenges, marketers have already been facing major issues on the media front. Media measurement, ad fraud, brand safety, transparency, performance metrics, media GHG emissions and more. Fiona Johnston, Chief Client Officer and the Chief Executive Officer, Danny Bass, have reunited at dentsu’s media portfolio and discussed why this is the right time to address these issues for clients and the unique advantages dentsu brings to these challenges. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzF...

2023-01-2444 min

Managing Marketing Imogen Hewitt And Darren Discuss High-Performance Agency TeamsWithin a year of taking the CEO role at Spark Foundry, Imogen Hewitt took this media agency to the top of the 2020 new business rankings in Australia after just one year in the CEO role. She has spent the last two decades learning, honing and learning some more in full-service, media and creative agencies both in Australia and South-East Asia. Holding varied positions with roles across media, digital, creative, brand and agency management. This diverse background has fostered the ability to think across disciplines and channels; To be able to bring a hybrid strategic point of view to the...

2022-12-1343 min

Managing Marketing Rob Shwetz And Darren Talk About The Latest Trends In ESG And Its Impact On MarketingRob Shwetz has worked around the world, in marketing, media and advertising. From Asia, to North America and now in Australia. He is a B-Lab trained B Consultant and a graduate of the Australian Institute of company directors, and a partner and Strategist for the Growth Activists, a strategy and communication consultancy with a focus on ESG. Rob shares the latest trend in ESG and the impact this will have on media, marketing and advertising. And his fear that few in the industry are taking a whole of business view to their ESG strategies, or have a clear view...

2022-12-0642 min

Managing Marketing Martin Karaffa And Darren Discuss What It Means To Be A Cool, Old GuyMartin Karaffa is an associate partner at the world-famous Hofstead Insights. But Martin and I first met last millennium when he was a senior writer at Ogilvy, and then we worked together at JWT last century, where he was a senior strategist. It was a career change that took him to NYC via Tokyo, to become the global planning director. Then he was Director of International Planning at BBDO in Munich. So basically, we are both old. But Martin has embraced the “O” word. But why should describing someone as old be worse than describing someone as young? That’s the g...

2022-11-2944 min

Managing Marketing Paul Everson And Darren Talk About The Importance Of Lifetime LearningPaul Everson is a director and Chief Growth Officer at Paper + Spark, an independent consulting firm specializing in business transformation. But Paul has also enjoyed a career with leadership roles in many of the world’s most famous agency brands, including J. Walter Thompson, Leo Burnett, Saatchi & Saatchi and Young & Rubicam. He is also a lecturer, an advisory board member and a non-executive director and a recent graduate of the Australian Institute of Company Directors. A living example of you never stop learning or growing. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1...

2022-11-2241 min

Managing Marketing Dharshi Harindra And Darren Discuss The Dearth Of Data In Diversity And InclusionDharshi Harindra is a lawyer, and the co-founder of Roshi Global, which provides strategic advisory services for startups. An organising committee member for Women for Impact, here to break down barriers to funding for Women and non-binary people of colour in Australia. A Legal Advisor to the Museum of the Future in Dubai. And an advisory board member to the data management platform for financial institutions, Fencore. But while data drives organisational decision-making in almost every way, except when it comes to diversity and inclusion, where there is still a relative dearth of data. Why? L...

2022-11-1542 min

Managing Marketing Ben Slocombe And Darren Talk The Trials And Tribulations Of The Marketing LeaderBen Slocombe is a commercially and creatively focused marketer, mentor and has built an extensive and successful career in CPG, particularly in beverages and specifically in alcoholic beverages. Most recently as a Director for Beer and Cider at Coca-Cola Europacific Partners Australia. He shares what attracted him to marketing, What attracted you to marketing, why too many marketers have short tenures, what makes a great marketing team and more. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b...

2022-11-1539 min

Managing Marketing Stuart Jaffray And Darren Discuss What Makes A Great B2B Marketing StrategyStuart Jaffray is the Managing Director at integrated Business to Business marketing agency Green Hat. Green Hat assists their clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates, measuring everything that matters and aligning Sales & Marketing to deliver revenue outcomes. But with a career background in direct marketing, media, automotive marketing and now B2B consulting, Stuart brings a unique and informed perspective on what makes great B2B marketing. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on...

2022-11-0137 min

Managing Marketing Sean Lyons And Darren Chat On Bridging The Divide Between Brand And ExperienceSean Lyons is the Global CEO at the IPG agency R/GA. For those of you that don’t know, R/GA is a creative technology agency and innovation consultancy headquartered in New York, with a global footprint R/GA was co-founded way back in 1977 by Bob Greenberg and his brother Richard as a digital assisted film making studio, but today is a leading technology innovation company for brands with breakthrough work for brands such as Nike, Beats by Dr Dre and today a portfolio of brands most agencies would envy. Listen on Apple: https://pod...

2022-10-2537 min

Managing Marketing Lauren Deighton And Darren Discuss How Audio Is Transforming MeasurementThe final part of the Ampel-produced trilogy on the power of audio sees Darren talking to Lauren Deighton, Ampel’s Director of Media and Partnerships, about podcast performance measurement and the all-important conversations with clients. On-Demand Audio is still a new medium, at least commercially, and framing the conversation in the right way is vital to having everyone viewing audio from the same perspective. Podcast audiences aren't "digital" or radio - they're communities. Audio creates intimate connections and has the highest consideration and actions of any channel due to the trusted nature of the medium. So if its...

2022-10-1852 min

Managing Marketing Michelle Lomas And Darren Ask “Are You Ready For A Branded Podcast?”It's easy to make a podcast, right? You just need an idea, buy a mic and off you go right? ... Wrong! Multiple factors that make or break a podcast and if you don't start in the right place, you're setting yourself up for failure. In the second part of this three part series produced by Ampel, , Michelle Lomas, Ampel GM & Head of Strategy sits down with Darren to discuss the development of a successful branded podcast. We'll discuss knowing your listener, the strategic process, being innovative with formats and finding a great host. Michelle will share...

2022-10-1857 min