Shows
Podknows Business NetworkThis B2B Podcasting Intro Problem's Costing You Expert PositioningYour B2B podcast might be producing great content. But if listeners are bailing before you've said anything useful, the problem isn't your topic, your audio quality, or your production value.It's what happens in the first 10 seconds.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm making the case that intro music and generic cold opens are quietly driving away the very people you're trying to reach — your ideal prospects — before they've heard a single word of value from you.We look at why sonic branding made sense in radio (and why that logic completely falls apart in podcasting), what a B2B buyer is actuall...
2026-03-2617 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsThis B2B Podcasting Intro Problem's Costing You Expert PositioningYour B2B podcast might be producing great content. But if listeners are bailing before you've said anything useful, the problem isn't your topic, your audio quality, or your production value.It's what happens in the first 10 seconds.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm making the case that intro music and generic cold opens are quietly driving away the very people you're trying to reach — your ideal prospects — before they've heard a single word of value from you.We look at why sonic branding made sense in radio (and why that logic completely falls apart in podcasting), what a B2B buyer is actuall...
2026-03-2617 min
Podknows Business Network10,000 Followers? 100 Downloads! Why B2B Sales Podcasts Struggle!If you've built a decent following on LinkedIn and you're still wondering why your podcast isn't getting the downloads you expected, more posting almost certainly isn't the answer.Ten thousand followers sounds like a head start. In podcasting, it barely counts as a warm-up.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking down why your social media audience and your podcast audience are almost entirely different groups of people — and why treating them as the same thing is one of the most expensive and time-consuming mistakes in B2B po...
2026-03-1913 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leads10,000 Followers? 100 Downloads! Why B2B Sales Podcasts Struggle!If you've built a decent following on LinkedIn and you're still wondering why your podcast isn't getting the downloads you expected, more posting almost certainly isn't the answer.Ten thousand followers sounds like a head start. In podcasting, it barely counts as a warm-up.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking down why your social media audience and your podcast audience are almost entirely different groups of people — and why treating them as the same thing is one of the most expensive and time-consuming mistakes in B2B po...
2026-03-1913 min
Podknows Business NetworkVideo Podcasting & B2B Sales Podcasts: Why Apple’s New Feature MattersVideo podcasting is coming to Apple Podcasts. And not in an indirect way. They're adding it to the native ecosystem for the first time. Libsyn's been allowing passthru of video for years, but this new step means creators can upload full video versions of their show in Apple Podcasts and rely on it being a decent experience.I've been staunchly anti-video using YouTube, but this has changed my mind.Listen to this episode of B2B Podcasting Insights to find out why.Find out more about http://podknows.co.uk/
2026-02-1709 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsVideo Podcasting & B2B Sales Podcasts: Why Apple’s New Feature MattersVideo podcasting is coming to Apple Podcasts. And not in an indirect way. They're adding it to the native ecosystem for the first time. Libsyn's been allowing passthru of video for years, but this new step means creators can upload full video versions of their show in Apple Podcasts and rely on it being a decent experience.I've been staunchly anti-video using YouTube, but this has changed my mind.Listen to this episode of B2B Podcasting Insights to find out why.Find out more about http://podknows.co.uk/
2026-02-1709 min
Podknows Business NetworkWhy Focus On Being 'Consistent' Is Killing Your B2B PodcastIf you’re putting real effort into your B2B podcast and still wondering why it isn’t really moving anything, consistency probably isn’t the problem you think it is.Publishing weekly feels responsible.It looks good internally.It gives teams something concrete to point at.But it rarely builds trust on its own.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m breaking down why “you must be consistent” has become one of the most over-valued ideas shared by self-styled podcasting experts in B2B...
2026-02-0211 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsWhy Focus On Being 'Consistent' Is Killing Your B2B PodcastIf you’re putting real effort into your B2B podcast and still wondering why it isn’t really moving anything, consistency probably isn’t the problem you think it is.Publishing weekly feels responsible.It looks good internally.It gives teams something concrete to point at.But it rarely builds trust on its own.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m breaking down why “you must be consistent” has become one of the most over-valued ideas shared by self-styled podcasting experts in B2B...
2026-02-0211 min
Podknows Business NetworkWhy Guest Interview Based B2B Podcasts Don't WorkIf your B2B podcast relies on interviews by default, there’s a good chance it isn’t really doing its job.Interviews feel safe.They’re familiar.They spread responsibility.And they let the host stay slightly hidden.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why interview-led B2B podcasts are so common — and why they so often fail to create clarity, trust, or commercial impact.I explain how guest conversations can hurt the host’s credibility instead of the...
2026-01-2813 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsWhy Guest Interview Based B2B Podcasts Don't WorkIf your B2B podcast relies on interviews by default, there’s a good chance it isn’t really doing its job.Interviews feel safe.They’re familiar.They spread responsibility.And they let the host stay slightly hidden.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why interview-led B2B podcasts are so common — and why they so often fail to create clarity, trust, or commercial impact.I explain how guest conversations can hurt the host’s credibility instead of the...
2026-01-2813 min
Podknows Business NetworkYour B2B Podcast's Downloads Are NOT The ResultIf your B2B podcast is “performing well,” there’s a good chance you’re measuring the wrong thing.Download numbers feel important.They’re easy to report.They look reassuring on a slide.But they rarely tell you whether your podcast is actually influencing anything.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why download numbers are such a comforting distraction — and how they quietly pull B2B podcasts away from doing useful work.I also share a simple reframe t...
2026-01-2110 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsYour B2B Podcast's Downloads Are NOT The ResultIf your B2B podcast is “performing well,” there’s a good chance you’re measuring the wrong thing.Download numbers feel important.They’re easy to report.They look reassuring on a slide.But they rarely tell you whether your podcast is actually influencing anything.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why download numbers are such a comforting distraction — and how they quietly pull B2B podcasts away from doing useful work.I also share a simple reframe t...
2026-01-2110 min
Podknows Business NetworkWhy is Creator X potentially quite exciting for international B2B Brands?In this bonus episode, we delve into the new exchange for creator-led advertising; Creator X.The platform claims to be built to address frustrations in the market.
2026-01-1503 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsWhy is Creator X potentially quite exciting for international B2B Brands?In this bonus episode, we delve into the new exchange for creator-led advertising; Creator X.The platform claims to be built to address frustrations in the market.
2026-01-1503 min
Podknows Business NetworkIf Your B2B Podcast Was Working, Your Sales Calls Would Sound DifferentIf your B2B podcast was working, your sales calls would sound different.Most B2B podcasts are easy to listen to.They’re consistent. Polished. Well-intentioned.And yet… nothing changes.Prospects still ask basic questions.Sales calls still start from scratch.And the podcast quietly sits there, passing time.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why that happens — and what it looks like when a podcast actually earns its place in the buying process.In th...
2026-01-1311 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsIf Your B2B Podcast Was Working, Your Sales Calls Would Sound DifferentIf your B2B podcast was working, your sales calls would sound different.Most B2B podcasts are easy to listen to.They’re consistent. Polished. Well-intentioned.And yet… nothing changes.Prospects still ask basic questions.Sales calls still start from scratch.And the podcast quietly sits there, passing time.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why that happens — and what it looks like when a podcast actually earns its place in the buying process.In th...
2026-01-1311 min
Podknows Business NetworkIs Your B2B Podcast Doing Its Job?Most B2B podcasts don’t actually have a job.They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m asking the grown-up question almost nobody asks before they hit record...In this episode, I break down:Why so many B2B podcasts quietly become joblessHow interviews often mask a lack of strategyWhat changes inside a business when a podcast becomes operationalA simple test to tell wheth...
2026-01-0612 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsIs Your B2B Podcast Doing Its Job?Most B2B podcasts don’t actually have a job.They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m asking the grown-up question almost nobody asks before they hit record...In this episode, I break down:Why so many B2B podcasts quietly become joblessHow interviews often mask a lack of strategyWhat changes inside a business when a podcast becomes operationalA simple test to tell wheth...
2026-01-0612 min
Podknows Business NetworkYour B2B Podcast Isn’t Working Because You’re Solving the Wrong ProblemMost B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in their business is breaking.In this episode, I break down why your “marketing”, “leadership”, or “productivity” episodes are getting skipped, and what to do instead.We’ll get into:• How to spot actual content you should be publishing, using your sales calls• Why “topics” make your show sound like a 2014 panel discussion• The shift from brand awareness to belief-building• Simple ways to turn your pod...
2025-12-0807 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsYour B2B Podcast Isn’t Working Because You’re Solving the Wrong ProblemMost B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in their business is breaking.In this episode, I break down why your “marketing”, “leadership”, or “productivity” episodes are getting skipped, and what to do instead.We’ll get into:• How to spot actual content you should be publishing, using your sales calls• Why “topics” make your show sound like a 2014 panel discussion• The shift from brand awareness to belief-building• Simple ways to turn your pod...
2025-12-0807 min
Podknows Business NetworkB2B podcasting lessons from 200 episodes about LinkedInToday, we’re celebrating a major client milestone - 200 podcast episodes—with Michelle J. Raymond, LinkedIn expert and host of Social Media for B2B Growth.Welcome to another episode of B2B Podcasting Insights! I'm Neal Veglio and in this special episode, I'm stepping into the interviewer’s chair on Michelle J. Raymond’s own podcast to help her share her incredible podcasting journey.You’ll hear honest reflections on the first hundred experimental episodes, the turning points that led to lasting success, and the surprising ways podcasting has transformed Michelle J. Raymond’s business and...
2025-11-1025 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsB2B podcasting lessons from 200 episodes about LinkedInToday, we’re celebrating a major client milestone - 200 podcast episodes—with Michelle J. Raymond, LinkedIn expert and host of Social Media for B2B Growth.Welcome to another episode of B2B Podcasting Insights! I'm Neal Veglio and in this special episode, I'm stepping into the interviewer’s chair on Michelle J. Raymond’s own podcast to help her share her incredible podcasting journey.You’ll hear honest reflections on the first hundred experimental episodes, the turning points that led to lasting success, and the surprising ways podcasting has transformed Michelle J. Raymond’s business and...
2025-11-1025 min
Podknows Business NetworkThis podcast is now fixed. Kinda...In this episode:This podcast is taking a new direction. Audience is split; creators want craft, while marketers crave strategy. A brand new show called B2B Podcasting Insights is launching for the business-minded listeners. Podcasting Insights will still be your creative haven, sans the marketing jargon. Expect shorter, punchy episodes that dive into serious ROI without the fluffy stuff. Next week, we'll chat about why consistency in podcasting might just be overrated.
2025-11-0604 min
Podknows Business NetworkYour B2B podcast is NOT top of funnel marketingMost branded podcasts chase 'awareness' and stall.Let's make sure yours doesn't.Hi, I'm Neal Veglio, founder of Podknows Podcasting.In this episode, I'm making my case for why your show isn’t top-of-funnel content—it’s conversion accelerant.You’ll learn the 70% Rule (who your show is really for), how to swap broad topics for buying-trigger episodes, and why you need this podcast to become your best salesperson, without the pitch.Ready to turn your feed into a closer? Book a Podknows Podcast Audit for a written report, video br...
2025-11-0308 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsYour B2B podcast is NOT top of funnel marketingMost branded podcasts chase 'awareness' and stall.Let's make sure yours doesn't.Hi, I'm Neal Veglio, founder of Podknows Podcasting.In this episode, I'm making my case for why your show isn’t top-of-funnel content—it’s conversion accelerant.You’ll learn the 70% Rule (who your show is really for), how to swap broad topics for buying-trigger episodes, and why you need this podcast to become your best salesperson, without the pitch.Ready to turn your feed into a closer? Book a Podknows Podcast Audit for a written report, video br...
2025-11-0308 min
B2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsNew podcast? Your analytics are lying to you! - Podcasting Insights: podcast growth advice for indie creatorsEvery new podcaster does it. You launch your show, then spend the whole week refreshing your hosting dashboard analytics like it’s going to magically change. And when those first week podcast download numbers trickle in, they feel… embarrassingly small.Here’s the truth: those numbers don’t matter. Like, at all.In this episode, I’ll explain why your launch week stats are useless, the psychology behind why we obsess over them (hello, spotlight effect), and the success metrics that actually fuel real podcast growth. From listener retention to 30-day rolling av...
2025-08-1607 min
Podknows Business NetworkOpportunities for B2B Brands in Podcasting in 2025B2B brands currently have an unparalleled opportunity for serious growth thanks to podcasting. A recent report from eMarketer suggests that the window is wide open for these brands to seize the moment and dominate this medium.While individual creators have been quick to capitalise on the expansive potential of podcasting, many companies continue to lag behind, thereby missing out on a significant avenue for establishing thought leadership and fostering relationships.A branded podcast, when executed with insight and authenticity, can serve as a powerful tool to connect with audiences, cultivate trust, and ultimately drive...
2025-04-1405 min
B2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsOpportunities for B2B Brands in Podcasting in 2025B2B brands currently have an unparalleled opportunity for serious growth thanks to podcasting. A recent report from eMarketer suggests that the window is wide open for these brands to seize the moment and dominate this medium.While individual creators have been quick to capitalise on the expansive potential of podcasting, many companies continue to lag behind, thereby missing out on a significant avenue for establishing thought leadership and fostering relationships.A branded podcast, when executed with insight and authenticity, can serve as a powerful tool to connect with audiences, cultivate trust, and ultimately drive...
2025-04-1405 min
Podknows Business NetworkPaid podcast growth - scam, or smart marketing?Picture this: You're determined to grow your podcast to get the best possible results, but find yourself smothered by the temptation of paying some guy to hoist it onto the so-called podcast charts. Your ego takes hold, and even though you know you shouldn't pay to 'cheat', the idea of finally getting noticed and regarded as a great podcaster becomes too much to bear. But wait - do you really know what you're getting yourself into? This episode of Podcasting Insights with The Podmaster is inspired by a frankly wrong piece of advice offered by...
2025-04-0412 minPodcasting Insights: podcast growth advice for indie creatorsPaid podcast growth - scam, or smart marketing?Picture this: You're determined to grow your podcast to get the best possible results, but find yourself smothered by the temptation of paying some guy to hoist it onto the so-called podcast charts. Your ego takes hold, and even though you know you shouldn't pay to 'cheat', the idea of finally getting noticed and regarded as a great podcaster becomes too much to bear. But wait - do you really know what you're getting yourself into? This episode of Podcasting Insights with The Podmaster is inspired by a frankly wrong piece of advice offered by...
2025-04-0412 min
B2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsBranded Podcasts - The Future Of Marketing?In this episode, a topic that could redefine your entire marketing strategy; branded podcasts - are they the future of marketing?I stumbled across the Signal Hill Insights benchmark report that highlight the potential impact and effectiveness of branded podcasts.This report has uncovered that branded podcasts aren't just a fresh fad.They're genuinely engaging audiences and, more importantly, generating real business results.Listen so you can understand why traditional ads may no longer be your best option and discover how branded podcasts can offer a more subtle and effective approach...
2025-02-1910 min
B2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsBest microphones for branded podcasts in 2025Choosing the right microphone can make or break a podcast, especially for brands looking to establish a strong audio identity. Neal Veglio provides an extensive overview of microphone options tailored for different budgets and needs in podcasting.He starts by stressing the importance of audio quality, noting that even the best content can be undermined by poor sound. For beginners on a budget, Veglio recommends the Audio Technica ATR2100X and the Samson Q2U, both of which offer USB and XLR connectivity, making them versatile for both novice and experienced podcasters.His insights into...
2025-01-1014 min
Podknows Business NetworkSkip the Sales Pitches: How to Network Meaningfully on LinkedInNetworking on LinkedIn doesn't have to feel like an awkward BNI event filled with pushy sales pitches and forced conversations. Instead, this episode delves into how to cultivate meaningful connections in a digital space that can often feel overwhelming. Our guests share insights on the importance of finding your tribe, engaging authentically, and building a supportive community that goes beyond superficial networking. We explore stories of real friendships forged through LinkedIn and discuss the pitfalls of transactional relationships that can lead to disillusionment. Join us as we uncover strategies to make...
2024-11-2214 min
Podknows Business NetworkLinkedIn - Cringe vs CredibilityWelcome to The Asylum, where we don’t just touch on subjects, we dive deep and emerge with actionable insights. I’m Neal Veglio, your host, and in Episode 5, "LinkedIn - Cringe vs Credibility" we're breaking down the do’s and don’ts of utilising LinkedIn for effectively building your professional network. We're shedding light on the hidden pitfalls and golden opportunities this platform has to offer, all while keeping it real and engaging. Whether you're new to LinkedIn or finding your way back after some time off, this episode is packed with valuable lessons that you...
2024-11-1531 min
Podknows Business NetworkLinkedIn algorithm - WTF is it and how does it work?Desperately trying to figure out the LinkedIn algorithm? LinkedIn's algorithm has long been a source of frustration for content creators, with many feeling at the mercy of an opaque system that often seems to favour certain types of content over others. This episode looks into the complexities of the LinkedIn algorithm, exploring various opinions from our seasoned LinkedIn experts who have navigated its challenges. The guests bring personal anecdotes, discussing their own experiences with posts that flopped despite their expectations, emphasising that the algorithm's whims can be unpredictable. Ultimately they seem...
2024-11-0818 min
B2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsThe Asylum - LinkedIn Won't Like This - Trailer - The Asylum For LinkedIn LunaticsWelcome to "The Asylum - LinkedIn Won't Like This", a podcast that gets messy into the depths of the world’s largest professional networking platform. We'll be ruffling feathers and spilling the secrets behind the connections, the phony influencers, and the scammers who make up LinkedIn’s dark, creepy underbelly.Each week, we tackle a new topic that goes beyond the polished profiles and perfect endorsements. From scams and fake influencers to the effectiveness of networking and the point of verification or LinkedIn Premium, we're definitely not here to make friends. But...
2024-06-2801 min
B2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsRecord Number of UK Podcast Listeners! - Official 2024 DataAs the UK's top podcast consultant, it's my job to keep ahead of trends in podcasting in the country.Along with that, the latest Edison Research data has been released, revealing a significant growth in podcast listenership in the UK.This episode addresses both aspiring and existing podcasters, highlighting the key demographics and their engagement levels.Next steps:Fancy working with me on launching your new podcast?Find out all you need to know at http://podknowspodcasting.co.uk/Mentioned in this episode:Chapters
2024-06-2710 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsHow to create a podcast for free!Welcome to my totally sarcasm-free, honest guide to starting a podcast for free!In this episode, we're breaking down the myth that podcasting requires a hefty budget.Join us as we explore how to start your podcast journey without spending a penny.From using your mobile phone or computer to free recording tools and hosting platforms, we've got you covered.Here's what you'll learn:Essential materials you need to get startedStep-by-step guide to planning, recording, editing, and distributing your podcastTips for finding a suitable recording space and setting up your...
2024-06-1806 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsSorry, "The Verge" - podcasting truths shared and myths debunked!Fancy some 'tea spilling' around some of the home truths around the viability of your success in podcast marketing in 2024?In this episode of "Your Business Needs A Branded Podcast," I'm debunking some of the biggest myths around your opportunity to grow with a podcast this year.Hi! I'm Neal Veglio, better known to my friends, clients and peers as "The Podmaster".If you want to check out my other show of that name, which is aimed more at independent and DIY podcasters, you'll find it here.https://www.podmastery.co/
2024-01-2107 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leads8 Reasons Why Your Business Might NOT Need a Branded Podcast in 2024!In this episode of "Your Business Needs A Branded Podcast," I'm dishing out some home truths about starting a branded podcast in 2024.Hi! I'm Neal Veglio, better known to my friends, clients and peers as "The Podmaster".If you want to check out my other show of that name, which is aimed more at independent and DIY podcasters, you'll find it here.https://www.podmastery.co/Back to you, as someone in charge of the marketing of your brand.Perhaps you're thinking of adding a podcast to your marketing...
2024-01-1606 min
The LinkedIn™ Branding ShowHow to Launch and Grow a Podcast to Build Your Brand: Straight Talking Tips (and Don'ts) You Won't Hear ElsewhereIN THIS EPISODE:
Ever wanted to start a podcast but now sure if it's for you? We share the good, bad, and mistakes to avoid when launching and guesting on podcasts to build your personal and business brands.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:
https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B. Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Togethe...
2023-11-1923 min
Podknows Business NetworkPodcasting for L&D, coping with cancellation and a Neal Veglio exclusive on SEO in Apple Podcasts!In this episode, we have some breaking news that is sure to shake up the podcasting world. And it's all about what Apple Podcasts are secretly doing to help podcasters with their SEO.But before we dive into that, let's talk about the key topics we'll be covering.This episode, which was recorded during a guest appearance on a LinkedIn live hosted by sales expert Tracy Bedwell, covers off a mix of basic level stuff, and some next-level insight.Although it was recorded on a mostly B2B platform, the advice...
2023-10-1856 min
Podknows Business NetworkHow's your LinkedIn page management? LinkedIn company pages guru shares secrets!LinkedIn is a team sport. Do you have the right players on your team? "You go further and faster, the more you work together. And so that's the thing that companies especially need to focus on is, the more people you can get involved - and I don't mean - just go and dump everyone in the deep end and say, you know, we did two hours of training, you're on your own now. Good luck!" - Michelle J Raymond, Making Conversations Count - February 2023 In an area with expensive internet? Here's a lower bandwidth version for y...
2023-02-1654 min
B2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsMonetising your podcast - how to make your podcasting efforts pay you"You can't make money from podcasting" they say. "If anything, it will cost you money" they cry. You can make money from your podcast, if you know what you're doing, and you're willing to play the game wisely, and with long term goals in mind. Podcasting is certainly not a get-rich-quick scheme. Even the most successful podcasts were years in the making before they started to turn over some serious coin! This episode takes you through the most commonly used methods of monetising a podcast, and then helps you avoid picking t...
2020-10-0209 min
B2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsHow to 'launch' your podcast properly and maximise your podcast marketing resultsAre you planning on just posting your podcast episodes once they're recorded? Uh oh. You'll find that might not work. There's a lot more to it when trying to get listeners to your brand's podcast. Thankfully, this episode is all about how to do it the correct way. During this episode you'll discover: Why it's important to figure out your title. The importance of starting with the best equipment possible. Choosing the right podcasting host - (Duh! The Libsyn powered Podknows Productions Podcast Marketing Network of course!) Figuring out your show's 'why'. The channels...
2020-09-2111 min
B2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsHer business needed a podcastMarie Rowe is a highly rated travel agent and travel podcaster, and she's already been getting huge recognition, with fewer than ten episodes under her belt. Listen to her story, and let it serve as inspiration for your own dive into the medium. Find Marie's show on her page This episode's surprising podcast is a real, genuine True Crime format show.Mentioned in this episode:ChaptersThis podcast uses chapters in apps that support them.
2020-08-2411 min
B2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsChoosing your podcast hosting providerOnce you're ready to publish your content to the world, you'll be needing to secure a deal with a podcast hosting provider. There are many to choose from, and I won't tell you who you must use. But I can definitely help you with avoiding the podcast hosting provider that you absolutely must not! Surprising podcast is from Lead Pages - and it's the Lead Generation podcast.Mentioned in this episode:ChaptersThis podcast uses chapters in apps that support them.
2020-08-1714 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsPromoting your podcast - the correct way, and without risking getting your show banned!So if you've been listening to the previous episodes, you've probably felt ready to record your first episode. So, if that's you, let me help you get your podcast out there, finding its audience, but the correct way, not the quick and dodgy way. We talk about (usually) Indian based 'podcast promoters', and catch an actual podcast promoter in a lie. His name has been spared to protect the guilty. There's some "lovely listener feedback from an international listener!" The surprising podcast is all about aviation! Check out Woodrow Bellamy (THE THIRD)s...
2020-08-1020 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsYour Why - And what makes it THE most important thing to figure out for the sake of your podcasting success!I've saved this one. That's because its really important, and I don't just drop my knowledge bombs right up front, you know. If you want your podcast to work for your business, you need to first figure out this one thing - your 'why'. Without it, you may as well talk to yourself. This episode's 'surprising podcast' is from Britney Gardiner. Mentioned in this episode:ChaptersThis podcast uses chapters in apps that support them.
2020-08-0311 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsEditing - why you need to worry about more than just ahhh and ummmmOnce you've recorded your voice into your computer, that's when the real work starts - editing. But what IS editing? It seems it varies according to who's doing the show. Some think it's just about removing excessive ummms, but as you'll hear in this episode, editing is about so much more. The surprising podcast: https://marierowetravel.blog/marie-rowe-travel-show-podcast/Mentioned in this episode:ChaptersThis podcast uses chapters in apps that support them.
2020-07-2711 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsThe podcast guest - how to avoid a terrible sounding podcast episode by interviewing your guests the correct way!If you're thinking of starting a podcast, you've probably decided on the guest of the week format. But not everyone is a natural born interviewer. Follow my advice in this episode to give yourself a fighting chance of avoiding producing episodes as bad as the other 99% of podcasts out there. The surprising podcast: https://www.johnhancock.com/financial-advice/podcast.htmlMentioned in this episode:ChaptersThis podcast uses chapters in apps that support them.
2020-07-2009 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsMusic - or, how to really own your brand, and your space using music and sounds that are unique to youMusic within the podcasting space creates something of a dilemma for most creators. On one hand you're not allowed to use any licensed (popular) work. On the flip side of the coin, podcasts that don't have any themes or music tend to sound a little dull and 'generic'. In this episode I'll be explaining to you why it's important to really pitch your place in your space, by really using your identity through your music and sound choices. Also, there's a surprising podcast about dentistry...Mentioned in this episode:Chapters
2020-07-1310 minB2B Podcasting Insights - founder and business podcast strategies guiding you from listeners to leadsThe Voice - how to get your voice recorded and ready for use in a podcast episode.You may not realise it, but what your voice sounds like on your podcast can make a MASSIVE difference to your chances of success. In this episode I'll be talking you through the different options available to you when it comes to voice recording. Make sure you listen to this, to ensure you don't make a very common mistake that most new podcasters make before they figure out what they're doing. Thanks to Richard Donelan for permission to use his YouTube review! See his channel here: https://youtube.com/RichardDonelan and check out...
2020-07-1309 min