Shows
Pieces of Me - Inside ZalandoHow Tech is Powering the Future of MarketingElman Hüseynov, Senior Software Engineer in Brand Marketing at Zalando, joins Janine Matos to explore how creativity and code combine in the world of brand marketing.In this episode of Pieces of Me, Elman shares how his team are helping to revolutionise Zalando’s marketing campaigns through innovative tech solutions; building the tools to drive the marketing of the futureFrom overcoming complex tech challenges to understanding how to scale creative campaigns, Elman unpacks the role of software engineers have to play in shaping fashion and lifestyle e-commerce.The conversation als...2025-07-2116 minPieces of Me - Inside ZalandoRethinking Feedback - How To Make It Work For YouIn this episode, Janine sits down with Ashley Drew, Senior Manager Performance Practice at Zalando to talk about career and personal development in the modern workplace. Janine and Ashley discuss the benefits of a career path that embraces diverse roles and how Zalando facilitates exactly that.Ashley explains talent and performance management, covering what talent means and the best ways to foster it, how to evaluate personal performance, and the all-important area of feedback. She unpacks which kinds of feedback work, which don’t, and how colleagues can continue to evolve within an or...2025-07-0818 minPieces of Me - Inside ZalandoThe Truth about Identity, Inclusion and Why Diversity Matters.Daniel Motino, Senior Manager of Diversity and Inclusion at Zalando, joins Janine Matos for a powerful conversation about identity, inclusion, and personal growth.In this moving episode of Pieces of Me, Daniel shares his journey in Diversity & Inclusion, highlighting how both visible and invisible parts of individual identity shape our experiences at work. From building support systems to leading programs that elevate women in leadership, Daniel discusses how he’s helping Zalando to create spaces where everyone can be their authentic selves.Daniel’s three “pieces” each tell deeply personal stories, including his struggle...2025-06-2418 minPieces of Me - Inside ZalandoThe Secret Rituals Powering Zalando’s Design TeamGare Anighoro, Design Ops Manager at Zalando, joins Janine Matos to explore how community-building fuels creativity, connection, and career growth.In this episode, Gare shares how rituals such as “the Design Bonfire” and “Scrappy Demos” create opportunities for inspiration and collaboration. By inviting designers to share unfinished work and offer feedback, organisations can break down internal silos. The conversation unpacks these community initiatives, the importance of collaborative culture in design, and the power of daring yourself to evolve.Meanwhile Gare’s “Pieces of Me” reflect the importance of family and focussing on the here and...2025-06-1017 minPieces of Me - Inside ZalandoWhere business strategy meets politics: a career in public affairs.Darija Bräuniger, Principal, Public Affairs DACH at Zalando, joins Janine to explains the role of a public affairs specialist in business and its impact in shaping business strategy.Although many of us misunderstand what’s meant by public affairs, Darija unpacks how her team focuses on communicating a company’s interests to politicians and how this differs from stakeholder communications. She shares how the public affairs team works to align Zalando’s priorities with evolving policy, especially around sustainability and digital regulation.The conversation also explores how a career in public a...2025-05-2718 minPieces of Me - Inside ZalandoWhat Do I Wear? The World's Smallest, Biggest Question.Sara Spannar, VP of Global Marketing at Zalando, joins Janine Matos to explore the power of purpose, simplicity and empowerment in marketing fashion and lifestyle brands.Janine and Sara dive into a wide ranging conversation covering Sara’s personal perspective on her career to the marketing philosophies and strategies drive her work.They discuss the evolving landscape of fashion and lifestyle e-commerce, the importance of confidence in personal style, and the focus on customer engagement. Sara shares insights from her career journey, including her time in the music industry and the tra...2025-05-1318 minPieces of Me - Inside ZalandoLanguage, Localisation and CultureMorgane Telling, Acting Team Lead Localisation Manager at Zalando, joins Janine to explain language and localisation in international business, and the importance of human connection in a tech-driven environment.Morgane explains her role and why localisation is key to Zalando’s success across diverse markets. The conversation covers everything from understanding customer to how AI is supporting, but not replacing, the human touch in localisation.Morgan also opens up about her personal journey, including how her grandmother inspired her passion for translation, and the role that work-life balance and internal networking hav...2025-04-2918 minPieces of Me - Inside ZalandoEmbracing Vulnerability as a Tech LeaderRebekka Beels, Head of Engineering at Zalando, joins Janine Matos for a wide-ranging conversation covering leadership, vulnerability, and what’s required to build inclusive, high-performing teams in tech.Rebekka shares her perspective on what it takes to lead engineering at scale; aligning technical strategy with company goals while fostering a culture of personal ownership and team support. The conversation explores the tech platforms that Zalando uses to deliver customer needs, what leadership looks like in 2025, and why showing vulnerability is a strength, not a weakness.Rebekka’s three “Pieces of Me” highlight the evolving t...2025-04-1419 minPieces of Me - Inside ZalandoBuilding a Ship; Shaping Workplace Culture as a CPO.Astrid Arndt, Chief People Officer at Zalando, joins Janine Matos to discuss leadership, workplace culture, and personal growth.Astrid explains her role in helping to shape Zalando’s culture, focusing on the importance of talent attraction, colleague retention, and understanding customer needs. The conversation also covers insights into long-term strategy, shifts in customer behaviour, and even Ted Lasso.Astrid’s three “Pieces of Me” reflect some key lessons in leadership and self-belief. They symbolise the significance of collective achievements, the importance of asking for help and Astrid’s love of the ocean.To learn...2025-04-0117 min
Inside Fashion Marketing by Zalando Marketing ServicesThe new era of Inside Fashion Marketing - building the love brands of tomorrow
Kicking off a new podcast season with a lot of exciting firsts! Meet our new podcast host, Heike Lari, Director Partner Marketing & Consultancy at Zalando Partner Marketing Services, as she takes over from Andreas Antrup and unveils an expanded vision for the podcast. We’ll continue bringing you insights from partners and experts but will now also explore the full spectrum of retail media—including collaborations beyond Zalando. Tune in for fresh perspectives, new voices, and the future of retail media!2025-03-2602 minPieces of Me - Inside ZalandoHow Experimentation Drives Innovation.Gregory Crawford, Chief Economist at Zalando, joins Janine to explain the importance of economists within large, modern businesses and how experimentation and data are the key to business success.Gregory starts by unpacking how his expertise and experience as an economist benefits Zalando, where he provides data-driven guidance to refine customer experience. Gregory also explains the objective of his economics team; democratising data-learning so that everyone within the company will be able to harness the economics team as an “experimentation engine”.The conversation also covers how personal stories shape careers, along with...2025-03-1818 minPieces of Me - Inside ZalandoNavigating the Future of the Workplace.Christoph Gädeke, Senior Manager of Culture and New Work at Zalando, joins Janine Matos to explore the future of work and evolving workplace culture.First up, Christoph shares insights into the complexities and benefits of hybrid work models, emphasising the importance of flexibility in today’s workplace. He explains the impact of the pandemic in reshaping work culture, highlighting the need for organisations to continually adapt to help foster colleague engagement.Janine and Christoph then dive into the significance of cultural cohesion in a hybrid environment, the obstacles to...2025-03-0417 minPieces of Me - Inside ZalandoFashion’s Future and the Path to Net Zero.In this episode, Janine sits down with Elizabeth Carttar, Head of Sustainability at Zalando, to discuss the company’s ambitious sustainability goals and how we all need to help build a more responsible fashion industry.With Zalando pushing for net zero emissions by 2050, Elizabeth explains the crucial role of circularity in extending the life cycle of fashion products.The episode covers fashion’s value-shift towards sustainability, how we need to engage customers in sustainability discussions, the role of innovative materials in responsible fashion, and why collective action is essential to achieving our long-term envi...2025-02-1817 minPieces of Me - Inside ZalandoFinance, Fashion and the Future.In this episode Janine Matos sits down with Jennifer von Walderdorff, Senior Finance Manager at Zalando, to discuss the impact of financial analysis and modelling for Zalando, their partners and customers. The episode not only gives us a top-down view of the e-commerce industry and how Zalando’s business partnerships work, but also covers Jennifer’s passion for sustainable fashion and mindful shopping.Jennifer’s ambition to build a community of conscious consumers led to the publication of her book, ‘Look @ the Labels’, as well as the creation of her own app, SIBI. SIBI is de...2025-02-0418 minPieces of Me - Inside ZalandoDecentralising Diversity to build Collaboration and InclusionIn this episode, Janine talks to Hacinta Naidoo, Head of D&I, Strategy and Governance at Zalando. They delve into the critical issue of diversity in organisations and how representation is essential when it comes to creating a sense of belonging and aspiration for colleagues.Hacinta explains what a decentralised D&I strategy means at Zalando and how that leads to greater collaboration and meaningful cultural change.Hacinta’s “Pieces of Me” include a tiny, simple pin, her grandmother’s tea set and a memento from an inspirational experience at Copenhagen Fashion Week.2025-01-2117 minPieces of Me - Inside ZalandoThe Power of Storytelling in Corporate CommunicationsNina Trofimova, Team Lead Global Corporate Communications at Zalando, joins Janine to explain her role and give a glimpse into how the Corporate Affairs team communicates the company’s story to the world.Nina talks us through her career to date, moving across Europe and transforming her personal interest in fashion into her professional choices.She explains how Corporate Affairs tells Zalando’s story to different audiences from employees to partners, journalists and policy makers, connecting the company’s priorities to their interests.Nina’s three Pieces of Me reflect the role the image of...2025-01-0719 minPieces of Me - Inside ZalandoData, Demand, and the E-Commerce ExperienceAntonis Vasilopoulos, Head of Product Assortment and Steering at Partner Tech, joins Janine to discuss how he and his team use data to shape the way we shop online.He explains the complex processes that helps manage the Zalando assortment, estimate future demand, and even sales trends as well as the tools and algorithms used to help deliver maximum impact for brands.Antonis’ three “Pieces of Me” start a conversation that covers everything from changing market conditions in the e-commerce landscape, to a 30 year old guitar pick, to the impact of hiring on workpl...2024-12-1717 min