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Ask Us AnythingProf. Konstantina Zerva on dark tourismProfessor Konstantina Zerva is our guest for this episode of Ask Us Anything, she is Professor of Marketing and Market Investigation at the Faculty of Tourism, University of Girona in Spain. Professor Zerva’s research is related to niche tourism market segments, gender and mobility, social marketing and theories of social exchange. She is the coordinator of the special interest group on ‘dark tourism’ of ATLAS, the Association for Tourism and Leisure Education and Research. Dark tourism includes a wide range of sites and tourist activities associated with death and suffering, but also danger and survival...2024-05-3035 min