Racheal Vaughan Jones - Podcast Details

Shows

The MAFFEO DRINKS Podcast097 | Racheal Vaughan Jones | Mastery & Imagination: How Compass Box is Redefining Whisky MarketingIn this episode, Chris Maffeo speaks to Racheal Vaughan Jones and discusses how Compass Box has positioned itself as "whisky makers" in the Scotch whisky industry. Founded in 2000 with a mission to make the Scotch world more interesting, Compass Box balances mastery and imagination in its brand essence.Recently, the company streamlined its core range into a more intuitive collection of four distinct flavor territories while maintaining its artistic limited editions.Racheal shares insights into its recent brand positioning, "Long Live Interesting," and how it has successfully translated it through packaging, communication, and targeted campaign...2025-04-2235 min

Bourbon Lens310: Exploring Compass Box Whisky's New Core CollectionIn this new episode of the Bourbon Lens Podcast, we welcome Racheal Vaughan Jones, Marketing Director at Compass Box Whisky. Racheal shares her journey from working with global drinks brands like Ballantine’s Scotch Whisky to helping shape the direction of Compass Box, one of the most innovative independent Scotch whisky makers in the world. As the driving force behind Compass Box’s recent initiatives, including the launch of their new Core Collection and the Long Live Interesting campaign, Racheal provides an inside look at what makes this brand stand out in the crowded world of Scotch. We d...2024-12-2343 min

Building LiquidRob Wallis talks MOTH CocktailsRacheal catches up with Rob to chat about taking his and Co-founder Sam’s love of food and drink, and turning it into the fastest growing RTD cocktail brand on the market. Find out why it’s actually more important to prepare for success than failure, how and why they pivoted from a swanky single serve Old Fashioned to a mass market quality canned product, and how to manage growing your team from being just Founders to a whole squad. You’ll want to get an Espresso Martini on the go for this one!2022-05-0932 min

Building LiquidBethan Higson talks Mother Root AperitifRacheal catches up with Bethan to talk about starting a brand from your kitchen, when you know it’s time to dive in fully and how owning that direct-to-consumer relationship can be extremely powerful.2022-04-2837 min

Building LiquidVishal Patel talks Sollasa DrinksRacheal catches up with Vishal, Co-founder or Sollasa Drinks. They chat about creating an entirely new category, winning hearts and minds in the on-trade and how to balance a day job, a young family and a side hustle.2022-04-2138 min

Building LiquidTom Hurst talks Rockstar SpiritsRacheal catches up with Tom who is the founder of Rockstar Spirits to talk all things viral brand, making PR last longer, a successful Dragons Den bid and how thrive as a one man band. This one will make you thirsty!2022-04-1432 min

Building LiquidJon Darby talks The Sin Gusano ProjectRacheal catches up with Jon (who was dialling in on Mexican Wi-Fi, so please excuse the slightly dodgy audio) to talk about how he turned a passion for Mezcal into the first pop-up Mezcal bar in London. We chat about turning that initial pop-up into a fully-fledged subscription service, what it means to be successful and how the Sin Gusano Project is giving back to the people producing Mezcal. This one is also a really good lesson for anyone who wants to learn more about about this fascinating spirit!2022-04-0734 min

Building LiquidSpencer Matthews talks CleanCoRacheal catches up with Spencer Matthews from CleanCo to talk all things alcohol-free. They talk about the power of iteration, how to raise big sums of money and cracking that all-important first listing.2022-03-3041 min

Building LiquidAnnabel Thomas talks Nc’Nean Organic Scotch WhiskyRacheal catches up with Annabel, founder of the magical Nc’Nean Organic Scotch Whisky. They talk all things sustainability, what it takes to gain BCorp status and how they managed to create such a silky smooth whisky at such a young age.2022-03-3034 min

Building LiquidClaire Warner talks Aecorn AperitifsRacheal catches up with Claire to find out how she went from law student to world-renowned cocktail competition winner and then from developing flavoured vodkas for a leading alcohol company to co-founding alcohol-free aperitif brand Aecorn. Grab some olives and prepare a spritz because this episode will make you long for golden hour.2021-07-2836 min

Building LiquidWill Best & Harry Farnham talk Bloody DrinksRacheal chats all things Bloody Marys with Will & Harry. Hear how they almost started their business in a cauldron, nearly blew up their mates canning line, some hot-off-the-press news about the Bloody Clarity and find out where Racheal and the guys think makes the best Bloody Marys in London - This one will have you craving the umami goodness.2021-07-2834 min

Building LiquidJordan Palmer & Matt Mahatme talk Lixir DrinksRacheal catches up with co-founders Matt and Jordan to talk about their journey from ordering quinine off Amazon to distribution deals with Molson Coors. Hear how they came up with the idea for Lixir, what it’s like working with a friend you’ve known since you were 5 and whether either of them will claim the title of Best Bartender.2021-04-2136 min

Building LiquidLouise McGuane talks JJ Corry WhiskeyIn this episode of Building Liquid, Racheal catches up with Louise to find out how she went from corporate life to reigniting the Irish tradition of whiskey bonding, via a beach in Thailand. We talk bootstrapping, hiring an entire cruise ship for industry legends (the absolute opposite of bootstrapping) and the best advice for women carving out a path in the industry.2021-04-0635 min

Building LiquidEllie Webb talks alcohol-free spirit CaleñoRacheal catches up with Ellie, founder of the Columbia-inspired alcohol-free spirit Caleño. Hear about Ellie’s journey to creating the brand, how she went about perfecting the liquid and her top tips on how to really put yourself out there as a founder.2021-03-2431 min

Customers Who ClickThe Key to Mastering SubscriptionsIn episode 51 of the Customers Who Click podcast, I had a fantastic chat about DTC subscriptions with Racheal Vaughan Jones. I love subscriptions and so do the customers - DTC subscription commerce has seen a steady 17% year over year growth in the past 5 years and according to a report by the Subscription Trade Association (SUBTA), 75% of DTC brands will offer some kind of subscription services by 2023. It may not seem as though your brand could benefit from it but trust me - there’s always something of value that could be turned into a subscription. An...2021-03-231h 01

Building LiquidHenry Chevallier-Guild talks Nonsuch ShrubsRacheal catches up with Henry, founder of Nonsuch Shrubs and 8th generation Aspall’s cyder maker to learn all about the fascinating history of this vinegar-based syrup. We take a tour to India via Hong Kong, and hear what it’s like to grow up in a dynasty such as Aspall’s.2021-03-1737 min

Building LiquidStephanie Jordan talks Avallen CalvadosRacheal catches up with Stephanie Jordan of planet-positive calvados brand Avallen. We talk about the importance of sustainability by design, the work we all need to do as an industry to tackle climate change and get a whistle stop tour of the history of the previously under-appreciated apple-based spirit.2021-03-0933 min

Building LiquidPat Venning talks Market Row RumRacheal catches up with Pat Venning who is co-founder of Market Row, a botanical rum distilled in the heart of Brixton. We talk about the challenges of setting up your own distillery, the importance of the local area to the brand and why you should take the time to get your product right. Warning - some tasty drinks made/discussed in this episode, it might make you thirsty!2021-03-0337 min

Building LiquidChris Hughes talks Wilfred’s alcohol-free aperitif.Racheal catches up with Chris to talk all things alcohol-free. We take a trip to Argentina via Japan to find out about the inspiration behind Wilfred’s, the importance of ingredients to flavour and the role his mum’s garden has played in his success.2021-01-2732 min

Building LiquidElwyn Gladstone (nicknamed The Godfather of Spirits Marketing by Racheal) talks InnovationThey say you should never meet your heroes, but luckily this one didn’t disappoint! Racheal catches up with Elwyn Gladstone who has been instrumental in the launch of some of the most iconic brands in the world, most recently with the launch of Malfy gin. Hear Elwyn’s perspective on what it really takes to launch a successful innovation, if he believes there’s a ‘winning formula’ and whether or not you can have a successful meal made entirely from potatoes.2021-01-2135 min

Building LiquidOli Clements talks DRTY Hard SeltzerRacheal catches up with Oli to talk all things fundraising! Hear how Oli and his co-founder Matija came up with the idea for DRTY, what it’s really like fundraising (clue: it’s nothing like on Dragon’s Den) and how they managed to snag The One, The Only GC for a small scale collaboration that went national!2021-01-1333 min

Building LiquidLucy Wright talks NICE, wine in a canRacheal catches up with Lucy to talk about her journey into co-founding the brilliantly disruptive Nice, wine in a can. Hear how Lucy went from almost embarking on a career in interior design to founding a Bircher muesli brand, before entering the world of drinks. We talk the power of perfect timing, why Lucy is so passionate about mentoring and why asking for help is always a good idea.2021-01-0734 min

Building LiquidJames Kerslake talks Tom Savano CocktailsRacheal catches up with James Kerslake from Tom Savano, a super premium pre-batched cocktail brand. We chat about where James’ passion for the industry came from, how he developed the secret ingredient to bottling bar-quality cocktails and how he copes with imposter syndrome. Warning: several Lychee Martinis were consumed in the making of this episode!2020-12-1735 min

Building LiquidCallum Hutson talks ISLES CocktailsRacheal catches up with Callum Hutson, creator of ISLES Refreshingly Original Canned Cocktails to talk about starting a brand completely bootstrapped, how a ‘eureka’ moment rarely exists and what might be on the horizon for the future of retail. Hear how Callum found his true passion for drinks and then made his idea a reality. This episode is for all those dreaming of starting a drinks business!2020-12-1028 min

Building LiquidTom Bishop & Jack Vereker talk El Rayo TequilaRacheal catches up with Tom and Jack, founders of El Rayo tequila, a brand that passionately champions a modern Mexico. Find out about their journey into the world of drinks startups and take a trip to colourful Mexico in the process. We chat about why having zero drinks experience might be a blessing in disguise, working with local artisans and the difference between blanco and reposado tequilas.2020-12-0225 min

Building LiquidEric Sampers talks MARYRacheal catches up with Eric Sampers, co-founder of the Illogical Drinks Co and maker of MARY, the (delicious) low alcohol botanical blend. Find out about Eric’s journey into the drinks industry, what drew him to the world of no/low after 15 years working with hard liquor and go behind-the-scenes of the process he went through to make MARY.2020-11-2636 min

Building LiquidAn intro to Building LiquidFind out in less than a minute what the Building Liquid podcast is all about. Hit subscribe so you don’t miss when the first episode drops.2020-11-1700 min