Shows
Consulting Success PodcastHow To Partner With Your Biggest Competitor And Crush It Together with Liselle Regueiro DeGrave and Rachel DickmanWhat if your biggest competitor could be your greatest ally? This week, Michael is joined by Liselle Regueiro DeGrave of DeGrave Communications and Rachel Dickman of RMG Communications, two PR firm owners who have thrown out the traditional rulebook. Instead of merging or competing, they operate under a unique model they call "collabetition," running their own successful firms while strategically collaborating on major projects. They share their individual journeys from the burnout of corporate and government work to the freedom of entrepreneurship, and how a decade-long professional relationship built on trust became the foundation for their innovative partnership.2025-07-2142 min
PRessing On: Real Life in Public RelationsConfessions of a PR Intern 2.0Join us for a PRessing On in Public Relations episode that you are sure to enjoy! Whether you are a seasoned professional or straight out of college, Confessions of a PR Intern 2.0 is an absolute must-listen!
Confessions of a PR Intern was first recorded in 2020 and turned out to be the most listened to episode for the podcast!
In this episode, Confessions of a PR Intern 2.0, Rachel and Liselle invited some of their PR friends who have been in the field for many years to reminisce on their early career days where they share lessons le...2025-06-2317 minPRessing On: Real Life in Public RelationsAcing the APR - Accreditation in Public RelationsJoin us for a PRessing On in Public Relations conversation on Acing the APR! Thinking about pursuing your APR but feeling overwhelmed? Not sure where to start—or how to stay on track? If you’re nodding yes, this episode is made for you.
Rachel and Liselle have been through the APR process themselves, and they’re sharing the tips they wish they had when they started. From building your Readiness Review panel to tackling the exam with confidence, the PRessing On hosts break down what it really takes to earn your Accreditation in Public Relations.
Whet...2025-04-2437 minPRessing On: Real Life in Public RelationsConsulting Success: The Elite Consulting Mind with Michael ZipurskyJoin us for a PRessing On in Public Relations conversation on consulting with expert Michael Zipursky. In this episode, Michael shares his journey to building a successful consulting business, unpacking the challenges, strategies, and mindset shifts that paved the way. From overcoming hurdles to crafting a powerful brand, he reveals actionable insights for aspiring entrepreneurs. Plus, Michael offers a refreshing take on success—think freedom and fulfillment over flashy excess—and tips to help clients live a life they love. Tune in for real stories, practical advice, and a dose of PR inspiration. Like, share, and subscribe wherever you get...2025-04-1047 minPRessing On: Real Life in Public RelationsTop Tips for ConferencingJoin us for a PRessing On in Public Relations conversation on top tips for conferencing. Does too much conferencing have you burnt out? Not sure what conferences are right for you? Looking to maximize your conference experience? If you answered, yes, then this episode is for you!
Rachel and Liselle have sat through more conference keynotes, breakout sessions, and networking mixers than they can count—so you don’t have to. Whether you’re a conference newbie or a seasoned pro, the PRessing On hosts are sharing top tips to help you navigate, network, and actually get value...2025-03-2441 minPRessing On: Real Life in Public RelationsLatinas in Public Relations: Shaping Communications, Communities, and Culture with Brenda DuranJoin us for a PRessing On in Public Relations conversation with Brenda Duran, a highly accomplished public relations specialist with a notable decade-long tenure in Los Angeles County. Listen in as we dig deep into the influence of women and Latinas in public relations.
Her career has been marked by significant contributions in key roles, including Communications Director for the Los Angeles County Registrar-Recorder County Clerk and Deputy Executive Officer of Communications and Creative Services at the Executive Office of the LA County Board of Supervisors. In these positions, she played a pivotal role in initiating and...2025-03-1039 minPRessing On: Real Life in Public RelationsPR Confidential: Unlocking the Secrets to Creating a Powerful Public Image With Author Amanda ProsciaJoin us for a PRessing On in Public Relations conversation with Amanda Proscia, Co-founder from Lightspeed Public Relations and Marketing, a New York City-based agency focused on the technology sector. Listen in as we dig deep into unlocking the secrets to creating a powerful public image.
An unexpected part of her experience over the years has been fielding thousands of questions about public relations. Many of them come from business leaders who would benefit from a PR program of their own, if they just understood what it is. Amanda’s writing has been published in many top-tier pub...2025-01-2935 minPRessing On: Real Life in Public RelationsChapter 14: Looks Like We Made ItListen in to the audible audio book for Chapter 14, "Looks like we made it" from the book, A Practical Guide to Starting Your Own PR Firm. Listen to this chapter narrated by Liselle DeGrave, from DeGrave Communications, as she shares insights to what success truly looks like!
For more information on the book, A Practical Guide to Starting Your Own PR Firm, or to purchase a copy visit PressingOnPodcast.com/prbook..
2024-12-0430 min
What Ya Reading?42. Reading Holiday Novels + End of the Year VibesIn today's episode, Jay sits down with Bookstagrammer Mysia from BlackGirlBuJos to chat about holiday reading. Tune in to hear them discuss books they are excited to read this holiday season and some of their end-of-year- reading hopes. Mysia also shares her journey to content creation, gives tips on how to connect with book tours, and book suggestions for different types of readers. What we talked about: Episode intro 00:00 Guest intro and current reads 00:44 Immersion reading 5:28 Mysia's content journey 7:04 Reading YA novels 10:05 Creating diverse reading list suggestions 13:37 Joining book promotion tours 17:10 Favorite reading seasons 23:57 R...2024-11-251h 05PRessing On: Real Life in Public RelationsBranding Boldly: Insights From PR Expert Lindsay KirshJoin us for a PRessing On in Public Relations conversation with Lindsay Kirsh, from Slayer Public Relations, and listen in as we dig deep into what it means to brand boldly.
With over 15 years of experience, Lindsay is a recognized leader in the public relations industry. She specializes in media relations, crisis communications and strategic public relations.
Lindsay is known for her bold approach to public relations. She consistently pushes boundaries, delivering creative, results-driven campaigns that make headlines. Lindsay works with global brands in the Food & Beverage, Wine & Spirits, Consumer Goods, Lifestyle, and Retail industries.2024-11-201h 00PRessing On: Real Life in Public RelationsWhen to DIY vs. When to Call in the ProsHave you considered the hidden costs of attempting to handle everything in-house? We've experienced this while working in-house and externally. Spoiler alert...it's not worth it!
In this episode, we discuss when to DIY vs. when to call in the pros. We discuss the balance between learning new skills and knowing when to bring in an expert, share examples of when DIY efforts can backfire and when you should rely on a professional. Learning new skills and staying current in the PR field are important, but some tasks are better left to specialists.
For more...2024-09-2727 minPRessing On: Real Life in Public RelationsChapter 10: Crafting Your Brand & Mastering the Art of Effective MarketingListen in to the audible audio book for Chapter 10 "Crafting Your Brand: Mastering the Art of Effective Marketing" from the book, A Practical Guide to Starting Your Own PR Firm. Listen to this chapter narrated by Liselle DeGrave, from DeGrave Communications, as she shares insights to the branding seen and unseen, networking and more!
For more information on the book, A Practical Guide to Starting Your Own PR Firm, or to purchase a copy visit PressingOnPodcast.com/prbook.
2024-08-1322 minPRessing On: Real Life in Public RelationsChapter 5: Choosing the Right Clients/NicheJoin the PRessing on in Public Relations duo and dive into Chapter 5 from the book, A Practical Guide to Starting Your Own PR Firm, "Choosing the Right Clients/Niche." Figuring out where you fit in the PR industry can seem overwhelming. Listen to this chapter from the audible audio book as Rachel Dickman, from RMG Communications, as shares how to
define your niche, attracting dream clients and spotting red flags.
For more information on the book, A Practical Guide to Starting Your Own PR Firm, or to purchase a copy visit PressingOnPodcast.com/prbook.
2024-07-2526 minPRessing On: Real Life in Public RelationsFeatured on: Public Relations Review PodcastPRessing on in Public Relations, hosts Rachel Dickman and Liselle DeGrave, were recently featured on the Public Relations Review Podcast. From PR startup to powerhouse tune in for insights and strategies for building a successful public relations firm as then share more with producer and host, Peter C. Woolfolk.
For more info on the Public Relations Review Podcast visit: https://www.buzzsprout.com/98656
Connect with Peter C. Woolfolk at linkedin.com/in/peter-woolfolk-83a00b193/
To learn more or purchase a copy of A Practical Guide to Starting Your Own Public visit PressingOnPodcast...2024-06-0333 min
Public Relations Review PodcastFrom PR Startup to Powerhouse: Insights and Strategies for Building A Successful Public Relations Firm I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Embark on a journey of entrepreneurial wisdom with PR mavens Liselle DeGrave and Rachel Dickman as they join host Peter Woolfolk to unveil the roadmap to building a thriving public relations firm from scratch. Get an insider's look at their evolution from aspiring business owners to industry heavyweights, and the strategic alliances that fueled their success. Their stories not only provide the blueprints for starting and scaling your own...2024-06-0332 min