Shows
Effective Weight Loss for Moms | Workout Routines, Lose Weight, Meal Planning, Healthy Habits, Fat Loss181| Blood Sugar Going Rogue After 40? This Nurse Knows Why-Interview with Beverly Mazza BSN, RN, NC-BCThis is such a great episode! Today I'm interviewing Bev Mazza, BSN, RN, NC-BC. Bev is a Registered Nurse and Board-Certified Nurse Coach who specializes in metabolic health for women in midlife. She works with women navigating prediabetes, insulin resistance, weight changes, and the hormonal shifts of perimenopause and menopause. Bev combines functional medicine, personalized nutrition, and CGM interpretation to help women get real answers about what's happening in their bodies.
If you are in midlife and struggling with blood sugar issues, this episode is a must-listen.
-Rachel
Connect with Bev:
@pur...
2025-12-2952 min
Great X Courses - Learn Online With New Courses & SoftwaresRachel Mazza – Advertorial 101 Training Program – Free DownloadRachel Mazza – Advertorial 101 Training Program – Free Download Course
Get this course here => https://www.greatxcourses.com/courses/advertorial-101-course-by-rachel-mazza-free-download-training-program
4 in-depth lessons teaching you how to design, research, write and use effective advertorials & more!
For More Courses & Latest Episodes Downloads => https://www.greatxcourses.com
2023-08-2911 minGreat X Courses - Learn Online With New Courses & SoftwaresRachel Mazza – Advertorial 101 Training Program – Free DownloadRachel Mazza – Advertorial 101 Training Program – Free Download Course
Get this course here => https://www.greatxcourses.com/courses/advertorial-101-course-by-rachel-mazza-free-download-training-program
4 in-depth lessons teaching you how to design, research, write and use effective advertorials & more!
For More Courses & Latest Episodes Downloads => https://www.greatxcourses.com
2023-08-2911 min
Permission to Kick AssRachel Mazza: Fighting (and Winning) the Burnout BattleLook, I get the temptation to become one with the couch after a protracted busy spell - but there are better ways to keep yourself rested and refreshed enough to bring your best (and no, I’m not talking about wine and bubble baths). If you suspect you need a lot more rest than you’ve been getting, here’s the permission you’ve been waiting for. Rachel and I will show you why it’s not just important for your mental health, but critical to your lasting success.Can’t-Miss Moments From This Episode:Dropping a truth bomb...
2023-05-1743 min
Lipstick BiddiesEP69: Grishan Roof AKA "Depot Chopra" On Organizing And Condensing Your Makeup Collection And Pro KitWe're in LA interviewing the makeup artist kit whisperer, the legendary Grishan Roof AKA Depot Chopra! You may have seen her videos or drooled over her organization lives or even picked up one of her MYO collaboration palettes, Grishan is everywhere! We're breaking down the whys and hows of organizing and condensing your pro makeup kit or personal collection and what impact it has on your business. Grishan's giving us all the secrets and how she evolved her business into what it is today. Make sure to tag us on social and show us your makeup kits!
2022-10-051h 02
The Practical Liberty PodcastBuilding And Selling Digital Products with Rachel MazzaHenry Bingaman is joined by digital product expert Rachel Mazza to discuss packaging and selling your knowledge as a digital product. Find Rachel at https://rachelmazza.com/ Get the free Clayton Makepeace Big Idea training at http://henryb.co/idea Other resources mentioned: Chris Orzechowski's "first 600 email subscribers" article: https://emailcopywriter.customergroundswell.com/2018/12/27/a-step-by-step-guide-for-getting-your-first-600-email-subscribers-without-paying-for-traffic/ Copy Chief: https://copychief.com/
2022-08-1248 min
The Remote Work Tribe PodcastThe Remote Work Tribe Podcast: Rachel MazzaIn this episode of the Remote Work Tribe podcast, we chat with Rachel Mazza, integrator at Copy Chief. The Copy Chief Community is a membership community where business owners, direct response marketers, and copywriters come together for expert feedback on their copy, exclusive training, and opportunities to connect and work with other professionals.In this episode, Rachel generously shares the accountability chart and EOS they use for Copy Chief and how it has streamlined their processes. Episode timestamps:What is Copy Chief? (0:30)How has Copy Chief grown so quickly? (1:10) Ho...
2022-06-2334 min
Pay Play Profit076: An EOS Journey with Kevin Rogers & Rachel MazzaIn this episode, Kevin Rogers and Rachel Mazza share their EOS journey and how, together, they have created a rocket-fueled business. With Kevin as the visionary of Copy Chief, and Rachel Mazza as the integrator, they have clearly defined their roles, allowing them to approach their business with clarity and accountability. Created by Gino Wickman, the Entrepreneurial Operating System or EOS was based on his book Traction, which serves as the nucleus of this program. The EOS focuses on function, not titles. It's not the label, but more about what it is that you're owning a...
2022-02-1551 min
The Email Marketing ShowExamples of Advertorials to Grow your Email List with Rachel MazzaDo you use advertorials in your business? Hang on. Do you even know what advertorials are? Because not many people do (or know what these types of pre-sale pages are called!) So let's hear it from Rachel Mazza, who gives us the ins and outs about advertorials and shares some awesome examples of advertorials you'll want to start using in your business straight away to grow your email list and boost your sales. Shall we get going?SOME EPISODE HIGHLIGHTS: (3:18) Did Rachel 'accidentally' move in with lots of other people? (And did Rob...
2021-12-2229 min
The Savvy ScribeEpisode 138: Launching and Growing A Successful Freelance Writing Business With Rachel MazzaSend us a textLet’s welcome Rachel Mazza to this new episode of The Savvy Scribe Podcast. She is a direct response copywriter that specializes in advertorial pages that are great for tracking cold traffic. She is also helping visionaries and business owners bring their ideas to life. In partnership with Kevin Rogers of Copy Chief, they offer one-on-one and group coaching to freelancers who want to grow a successful writing business.One of the favorite things that Rachel loves in her business and the skills that they are developing is...
2021-11-3037 min
Lipstick BiddiesEP 49: Clean And Eco Conscious Beauty with Fiona Co Chan of YouthforiaYa'll its my BIRTHDAY and I couldn't be more excited to celebrate than with our first ever beauty brand owner, Fiona Co Chan of Youthforia! Fiona is giving us some motivation why you can't let anything hold you back from following your dreams, especially a global pandemic as Youthforia was launched just in 2020 and is absolutely on fire with their growth! We talk about her values of clean beauty, environmental sustainability within the beauty industry, and the pillars she used to build her integrity with her brand's mission. We also talk about content creators from a brand perspective and how...
2021-10-0650 minLipstick BiddiesEP43: Boudoir, Female Empowerment, and Creating Freely With Rachel Austin BoxleyWelcome to my road trip Biddies and I'm stopping through Richmond Virginia to hang with my friend, Richmond makeup artist, Rachel Austin Boxley! Rachel is an incredibly talented makeup artist who works in a wide range of spaces including editorial, weddings, commercial, boudoir and film. We talk a bit about everything and more about her creative process and working as a professional in her market. I know you will love this episode biddies!
About Our Guest:
Rachel is a professional makeup artist and stylist based in the small yet vibrant city of Richmond, Virginia. She speci...
2021-08-1858 minLipstick BiddiesEP41: Mama Biddy Jill Mazza On Beauty And Your Questions Answered!You’ve been asking and asking and the moment is finally here! My mom Jill AKA Silly Jilly has made her long awaited appearance on Lipstick Biddies. The OG biddy talks with us about her experiences with makeup and beauty and answers your questions you submitted through the IG. We're talking embarrassing moments from my childhood, her 80s hair phase, cake decorating and more! Make sure to grab a drink and sip with us down memory lane and hear some sage like advice from one of the best! PS my mom doesn't have social, but def e-mail lipstickbiddies@gmail.com or...
2021-08-0457 min
The Business of Writing PodcastRachel and Laura: So Long And Thanks For All The FishIn This Episode: After 100 amazing episodes, we are stepping away from The Business of Writing Podcast to focus on exciting new ventures and partnerships. In the final episode of this first chapter, Laura and Rachel reveal why they’re making this decision, what we’re doing next, the biggest lessons we’ve learned along the way, and how you can make space for your business (and yourself) to evolve. Episode Highlights Why we’re stepping away from the BOW Podcast for a little while How to give yourself...
2021-07-2740 min
The Artist Inclusive PodcastS02 E06: Understanding the Problems We Solve with Rachel Mazza“The best art, the best writing, comes from your most vulnerable moments… being a professional writer or artist is a whole other thing.”— Rachel MazzaRachel Mazza could be considered “internet famous” in certain circles.Rachel is a copywriter and copywriting coach who has gained a lot of visibility through her intensive coaching programs with Copy Chief and the podcast she co-hosts, The Business of Writing. She is an expert on the power of persuasion and specializes in a particularly challenging area: converting cold traffic and convincing skeptical audiences.But Rachel doesn’t just...
2021-07-2636 minThe Business of Writing PodcastRachel and Laura: Building A Business That LastsIn This Episode: Many industries today - especially online marketing - are so transient and based on “trends.” One thing we want to do here on this show is make sure we’re sharing lessons and insights that will stand the test of time. Stories to help you build a business without being worn out, stressed out, and ready to quit. Stuff that is sustainable and can help you build long-term growth. So today Laura and I want to share more about the evolution of our businesses over time, and the les...
2021-05-0432 minThe Business of Writing PodcastRachel and Laura: Getting Your Head Straight When Everything Seems CrookedIn This Episode: By now we’ve all discovered that things did not magically go back to normal after the year ticked over into 2021. Surprise! (not). For many writers, working from home, where family and domestic distractions run wild takes a serious toll on our creative work. Today Laura and Rachel dive into the headspace (or lack there of) involved with protecting and fueling your creativity while everything feels like it’s in flux. Because when everything feels crooked, sometimes you need a little help getting your head strai...
2021-02-2322 minThe Business of Writing PodcastBOW 085: Rachel and Laura: How To Prepare Yourself And Your Business For 2021In This Episode: Sooo, obviously 2020 happened. And it was a doozy. This past year has been transformative for everyone, and not a single person or business came out the same way they went in. There’s no magical switch that will flip when we tick over into 2021, but we can plan and prepare ourselves to move into the new year with strength and a clear direction. In this episode, Laura and Rachel sit down together to take a close look at how things changed in 2020, and their plans f...
2020-12-2929 minThe Business of Writing PodcastBOW 081: Rachel and Laura: The Head Trash of Selling YourselfIn This Episode: There’s a lot of head trash that pops up around pricing your services and selling your own services. Even if you’re great at selling your clients’ offers, freelancers and creatives are notoriously bad at promoting themselves and confidently presenting their achievements. Join Laura and Rachel in this episode as we talk about money mindset, building confidence in your skills, and how to get over the fear of promoting your offers and services. Episode Highlights Why creatives struggle with promoting themselves Ho...
2020-12-0128 minThe Business of Writing PodcastBOW 079: Laura Briggs: Tactical Tips To Grow Your Freelance Business Without Going CrazyIn This Episode: This. Episode. Is. MEATY! Laura Briggs is a two-time TEDx speaker, award winning author of How to Start Your Own Freelance Writing Business, and the founder of a nonprofit that teaches military spouses how to start a freelance business. She’s just released her second book, Six Figure Freelancer… At least that’s what her “official” bio says. In truth, she’s much more than that. She’s an inspiring, no-nonsense author, entrepreneur, and project manager who creates needle-moving marketing assets for her clients, while helping hundr...
2020-11-1735 minThe Business of Writing PodcastBOW 078: Brett Randell: Writing In A Woman’s WorldIn This Episode: Our guest today sports a pretty impressive resume. Brett Randell is a sales copywriter, content strategist, and yogi-musician who works almost exclusively with female clients. Over the past 7 years, Brett has written content and copy for 4 TEDx Speakers with 3.5 million+ combined views, as well as dozens of leaders in the spaces of women's empowerment, entrepreneurship, diversity & inclusion, and more. Brett has also supported Austin-based Storytelling for Entrepreneurs with content, copy, and social since 2011. Brett has also spoken on the topics of Storytelling and Diversity multiple times at Denver Sta...
2020-11-1030 minThe Business of Writing PodcastBOW 077: How to take time off when you work for yourselfIn This Episode: In a world of hustle and grind, “resting” is not something that’s traditionally built into our work culture. But taking a break isn’t just some “nice to have” – it’s critical to staying productive and producing your best work. When YOU’RE the boss – sometimes taking a vacation can seem impossible. Add on pressure from client expectations, and the R&R always seems to get pushed to the back burner. So how do you take a break when it feels like the work never ends? In this e...
2020-11-0333 minThe Business of Writing PodcastBOW 076: Terrell Turner: Storytelling By The NumbersIn This Episode: Your business numbers tell a story – do you know what it’s saying? If not, Terrell Turner can help with that. Terrell is an accountant-finance leader by trade with over a decade of experience — from running Fortune 500 business segments to helping start ups go from pre-launch to billions in revenue. He is also a content creator focused on making complicated business topics simple, using words, and numbers to tell compelling stories that shape the vision and actions of entire organizations. His Business Talk Library show helps b...
2020-10-2726 minThe Business of Writing PodcastBOW 075: Samar Owais: Say Yes First, Freak Out LaterIn This Episode: Samar Owais is an email strategist and copywriter for SaaS and eCommerce brands. She helps both clients and agencies increase conversions, boost sales, and most important, increase retention so they keep more of their existing customers. While her mission is to get every brand to leverage active, human-to-human conversation with their users and create raving fans… She’s also passionate about helping freelancers overcome head trash and fear about putting themselves out there to promote themselves. Today we’re chatting with Samar ab...
2020-10-2028 minThe Business of Writing PodcastBOW 074: Sophie Littlefield: Shame, Grit, and Fixing Your Money ProblemsIn This Episode: SHAME! According to novelist Sophie Littlefield, it’s at the root of most of your money problems. Sophie is an award-winning author who the New York Times calls a “writing machine” and The Midwest Book Review says is a “master storyteller". She’s written over 20 published novels and also speaks at writing events about financial management and protecting yourself financially. Today we talk about grit, stubbornness, and dealing with rejection on the road to writing success. Join us for this very transparent...
2020-10-1342 minThe Business of Writing PodcastBOW 073: Shelly Ellis: The Nuts and Bolts of Publishing NovelsIn This Episode: Shelly Ellis has built an incredible career out of writing and publishing fiction novels. Contrary to the path many writers take, she actually started with a publishing house, and after several successful books, decided to take off on her own so she could be more creative with her work. Now she writes under 2 different pen names across several different fiction dramas. Along the way, she’s won several prestigious awards and learned a lot of lessons about writing, publishing, and marketing books that your audience is hungry to read. ...
2020-10-0629 minThe Business of Writing PodcastBOW 072: Rachel and Laura: Going Beyond Client Work By Building Your Own OffersClient work is the bread and butter of most freelance businesses, but it’s important to protect yourself by building other revenue streams into your business model. Building your own offers not only provides security… It’s also a great way to scale up your business by leveraging what you already know. Building coaching offers, courses, informational products, consulting offers… All of these are great ways to go beyond client work and get paid for your experience, and for the valuable knowledge in your brain. In this...
2020-09-2929 minThe Business of Writing PodcastBOW 071: Lara Lillibridge: Publishing Your Fiction WorkIn This Episode: Despite the whimsical nature of the genre, there’s a strategy behind writing and publishing great fiction, and Lara Lillibridge has got a plan. Lara is the author of four books, and has collaborated with other writers on many other published pieces. She also mentors emerging writers through writing and publishing their own great works. On today’s episode she goes in-depth into her fiction-writing process, the fast-track to getting your book published, and how to strategically grow your career as an author.
2020-09-2230 min
More Conversations, Clients & Cash043: Rachel Mazza-Cold Traffic ActivationIn this episode, Kimberly Weitkamp and Rachel Mazza discuss:
From SEO Agency owner to freelance copywriter to CMOConversion copy for affiliate marketingSales psychology
Key Takewaways
Why you should avoid templates and other "shallow" approachesThe many places cold traffic comes fromShocking number of daily ad messagesThe content-driven gold mines to exploreHow to spy on people's marketingThe Giving Mindset for selling betterHow curiosity and pain work togetherWhat to look for in a story
Connect with Rachel
Grab a copy of Cold Traffic Activation System at her website
2020-09-2126 minThe Business of Writing PodcastBOW 070: Carline Anglade-Cole: How To Become An In-Demand CopywriterIn This Episode: Carline Anglade-Cole became an award-winning, million-dollar copywriter in the alternative health market by creating unique, crazy and over-the-top sales copy that just. Plain. Works. Today she’s sharing how she went from having ZERO marketing experience… To being an in-demand A-list copywriter booked out 12+ months in advance. She did it all by controlling the conversation with clients and getting real with her writing. Her direct-response marketing clients credit her for launching and growing their businesses with multi-year co...
2020-09-1559 minThe Business of Writing PodcastBOW 69: Barbara Poelle: Mostly Serious Answers To Funny Questions About The Publishing IndustryIn This Episode: Barbara Poelle began her publishing career as a freelance copywriter and editor before joining the Goodman Agency in 2007. But if you ask her, the best training she had for the industry during her brief stint as a standup comic in Los Angeles. She’s successfully published thrillers, literary suspense, young adult and upmarket fiction – and she wants YOU to know that publishing agents are not scary gatekeepers, but advocates who WANT to publish your book. Barbara is also the author of Funny You...
2020-09-0832 minThe Business of Writing PodcastBOW 68: Jude Charles: Writing Stories That “Show” Not “Tell”In This Episode: For almost 15 years, Jude Charles has been helping purpose-driven entrepreneurs bring their stories to life through documentaries & videos. He digs deep to find the compelling story that no one else knows & then leverages it for greater impact. He has produced stories for Google, Coldwell Banker, Steve Harvey, Keyshia Ka’oir and Stefan Georgi, just to name a few. He also developed the Dramatic Demonstration of Proof process, an advanced persuasion strategy that helps you turn skeptics into raving fans. Today he teaches us how to use that...
2020-09-0144 minThe Business of Writing PodcastStefan Georgi: The Math and Mindset Behind A Multi-Million Dollar Copy CareerIn This Episode: Grab your favorite beverage and settle in, because we’ve got a BIG one for you today. In this episode we go WAY above and beyond copywriting with top copywriter and coach, Stefan Georgi. Since he started copywriting in 2011, Stefan’s words have grossed over $700MM in sales. He used that experience to develop his RMBC method of copywriting, which helps writers create robust sales letters faster than ever, without sacrificing quality or results. He’s also the Co-Founder of Copy Accelerat...
2020-08-2547 minThe Business of Writing PodcastRachel and Laura: Reinventing “Leverage” As You Reinvent Your BusinessIn This Episode: Today we are talking about change, and what to do when you come to a crossroads in your business. Whether you’ve realized you don’t want to work with clients anymore, or you’ve been working on a goal you accidentally picked up someone else, there are plenty of moments in our businesses that force us to stop, really dig into what we want and need, and adjust course. It might be counterintuitive or against the common wisdom, but there’s a huge amount of leverage in trusting your gut and narrowing...
2020-08-1832 minThe Business of Writing Podcast4 Steps To Creating the Ultimate Lead MagnetIn This Episode: Today we’re chatting with Rachael Kraft, who we’ve both spent time with in the Copy Chief community. Rachael is a lead magnet specialist, and helps marketers and business owners craft lead magnets that will educate and engage their prospects. Today she’s sharing how you can craft the ultimate lead magnet for your writing business. You’ll learn how to create a real asset that attracts your ideal clients, helps you stand out from other marketers, and builds your email list. Epi...
2020-08-1130 minThe Business of Writing PodcastHow To Complain EffectivelyIn This Episode: Amy Fish is the author of I WANTED FRIES WITH THAT: How to Ask for What You Want and Get What You Need. She serves as the Ombudsperson (a role she says is also known as “Chief Complaints Officer”) at Concordia University where she’s responsible for promoting fairness and making sure everyone's voice is heard. Amy regularly teaches, speaks and writes about how to complain effectively (i.e., stand up for yourself and ask for what you need) and also teaches humor writing and memoir w...
2020-08-0417 minThe Business of Writing PodcastJanine Kelbach: How To Land Medical Writing GigsIn This Episode: Janine Kelbach, RN, is the owner of Write RN, Host of The Savvy Scribe Podcast & Author of Entreprenurse. She started her nursing career in a community hospital learning the basics of labor and delivery, and over the next few years worked her way all the way up the ladder in the medical system. After having her second child, she burned out on nursing and started looking for another way to put her skills to work, and discovered that there is a huge demand for writers with experience in the medical fiel...
2020-07-2832 minThe Business of Writing PodcastRyan Spanger: Captivating Video ScriptsIn This Episode: Ryan Spanger started work in the video production industry as a freelancer, but quickly discovered that while most production companies were focused on making nice looking films, their videos often neglected the needs of their clients. In fact, they seemed more interested in being artists than driving the right results for their clients, and so Ryan there was an opportunity to serve businesses far more effectively with video. This is how Dream Engine, his video production company, was born. Since 2002, Dream Engine has produced videos for many...
2020-07-2132 minThe Business of Writing PodcastRoss Simmonds: Getting More Leverage From Your ContentIn This Episode: It takes a lot of time, effort, and energy to write a good piece of content. So why do most people hit “publish” and let their word baby fade into the vast void of the internet? Ross Simmonds is here to help you change that. He’s teaching us how to better leverage the content we create and get more out of every piece you publish. Ross is a digital marketing strategist and entrepreneur who is passionate about technology, remote work, good people, good coffee and storytellin...
2020-07-1437 minThe Business of Writing PodcastRachel and Laura: Building Your Warchest and Creating Leverage In Your BusinessIn This Episode: Today we’re diving in to some “meaty” topics about diversifying your business, creating multiple income streams, and building long-term wealth in your writing business. While we’re big advocates for confidently owning your “thing” – it’s also important to stay open to new opportunities, leave room for serendipity, and build a diverse and robust business that’s geared toward long-term growth. Join us today as we chat about building your “war chest”, mitigating risks in your business, and using online money to build offline wealth. Episode High...
2020-07-0730 minThe Business of Writing PodcastChris Flynn: Fusing Fact and FictionIn This Episode: Chris Flynn is the author of The Glass Kingdom and A Tiger in Eden, which was shortlisted for the Commonwealth Book Prize. His latest novel, Mammoth, was released in April of 2020, and both his fiction and non-fiction work have appeared in publications like The Guardian, The Age, The Paris Review, and many more. He’s a regular presenter at literary festivals across Australia, and has led a fascinating life full of travel, adventure, and all the makings of a great story. Today we chat with Chris about his writi...
2020-06-3039 minThe Business of Writing PodcastJustine Sones: Setting Boundaries For More Creativity and Less StressIn This Episode: Justine Sones is an entrepreneurial word nerd who loves drinking coffee, listening to the CBC, and talking about things that hurt. Following over 10 years of self-employment and a graceful faceplant into motherhood, she was bestowed an honorary degree in Roll With The Punches Planning (courtesy of herself). Justine spends most of her time writing and coaching other high-performing women as they navigate the messy intersection of running a business and raising littles. Her motto is ‘honesty over everything except kindness’, and she’s become an expert in...
2020-06-2324 minThe Business of Writing PodcastDana Kaye: The 3 Part Publicity PlanIn This Episode: Dana Kaye is a veteran publicist and brand manager with over a decade of public relations experience. She helps authors and entertainers get positive media attention and more eyes on their work at her boutique PR agency, Kaye Publicity, Inc. Known for her innovative ideas and knowledge of current trends, Dana coaches her clients on how to identify and establish their unique personal brands. She’s also the author of Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales...
2020-06-1646 minThe Business of Writing PodcastBrendan Fredericks: The Man Behind The Publishing CurtainIn This Episode: Brendan Fredericks has worked in the book publishing industry for nearly twenty years. As a bookseller and events manager with Angus & Robertson he worked with authors from Steve Waugh, Warrick Capper to Jane Fonda. As in-house book publicist and publicity manager with the prestigious publishers Hachette and Bloomsbury, he promoted and toured luminaries such as Elizabeth Gilbert, Germaine Greer, Robyn Davidson, Richard Ford, A.C. Grayling, and Jeff Lindsay. Now Brendan focuses on his own agency, BFredericksPR, to champion books and ideas to media, festiv...
2020-06-0959 minThe Business of Writing PodcastJustin Goff: Building Wealth As A WriterIn This Episode: Justin Goff is well known for helping marketers and business owners scale their offers to cold traffic. He grew his own supplement company from $0 to $23 million in just under three years by focusing on cold traffic growth. After selling that company in 2017, Justin now runs a high-level mentorship program called Copy Accelerator with Stefan Georgi, where they help business owners and freelance copywriters rapidly increase their revenue. We’ve crossed paths with Justin at various events and masterminds over the last few years, and he is...
2020-06-0233 minThe Business of Writing PodcastRachel and Laura: How To Invest In Your BusinessIn This Episode: It seems like everywhere you turn some coach or guru is telling you to “invest back in your business.” But what does that actually mean? Laura and Rachel fly solo today as they talk about the resources they use to grow and scale their businesses, and how you can choose the best way to invest in your business without breaking the bank or overcommitting yourself. Episode Highlights What it actually means to “invest in your business” (and how to avoid hypey coaching progra...
2020-05-2638 minThe Business of Writing PodcastJames Schramko: How To Thrive In Unpredictable TimesIn This Episode: For the past 10 years, James Schramko has helped over 3000 entrepreneurs quickly double and triple their revenue while working less. Half of his private clients earn $3,000,000/year. And 30% of the members in his SuperFastBusiness community earn at least 6-figures. He is the author of Work Less, Make More, and he’s joining us from Australia today to share his insights on how professional writers can make sure their businesses thrive even in times of massive change and unpredictability. Episode Highlight...
2020-05-1947 minThe Business of Writing PodcastGemma Milne: How To Professionalize Yourself Without Formal TrainingIn This Episode: Gemma Milne is a Scottish creative science nerd obsessed with deep tech and good writing. She writes about science, tech and the broad cultural issues surrounding anything that comes out of science labs and into the real world. Gemma is also a science startup advisor - scouting them for funds, and helping them tell their stories. And she’s Co-Founder of Science: Disrupt, a media org connecting and showcasing those innovators, iconoclasts and entrepreneurs creating change in science. She’s an engaging...
2020-05-1250 minThe Business of Writing PodcastAustin Lee: Finding Space and Stillness To Build Your Writing BusinessIn This Episode: Austin Lee is a direct response copywriter based in San Diego, California. His bread and butter is long form copy for 8-figure revenue financial publishers, but he also writes in the health info niche. He's extremely passionate about coaching up-and-coming freelance writers who want to raise their rates and work with high-quality clients. Episode Highlights How Austin went from spontaneous back-packer to high-level direct response copywriter His process for beating writer’s block and getting a solid chunk of writing done every da...
2020-05-0532 minThe Business of Writing PodcastGabby Bernstein: How To Write a NYT Bestseller Without Burning OutIn This Episode: Gabrielle Bernstein is the #1 New York Times bestselling author of The Universe Has Your Back, Super Attractor and has written six additional bestsellers. YouTube named Gabby one of 16 YouTube Next Video Bloggers, she was named one of Mashable's 11 Must-Follow Twitter Accounts for Inspiration, and she's featured on the Forbes List of 20 Best-Branded Women. She appears regularly as an expert on The Dr. Oz Show and co-hosted the Guinness World Record largest guided meditation with Deepak Chopra. But these are only a few of t...
2020-04-2838 minThe Business of Writing PodcastMargo Aaron: Writing Business BeatdownIn This Episode: Margo Aaron is the recovering academic and copy nerd behind the cheeky website That Seems Important. While she calls herself the “accidental marketer” – her full-time writing career is certainly no accident! Her work has been featured in Inc, Huffington Post, Thought Catalog, The Observer, Copyhackers, Entrepreneur and more. She also co-hosts "Hillary and Margo Yell at Websites" – a hilarious show that’s been named one of the Top 7 Best Marketing shows. Now Margo runs a coaching program for perfectionists who are ready to focus...
2020-04-2147 minThe Business of Writing PodcastRachel and Laura: How To Thrive In Uncertain TimesIn This Episode: Now more than ever, people are looking for strong leadership. Your audience and your clients are no exception. Today we deep dive into the specific actions we’re taking to pivot our businesses during these uncertain times, and how you can lead your community and your industry. Learn how to position yourself as an authority that people will turn to for guidance, as well as how to adjust your business plan to keep up with the shifting landscape. Today’s episode is a...
2020-04-1436 minThe Business of Writing PodcastDanielle Weil: Million-dollar Launches and the Power of ConstraintsIn This Episode: Danielle Weill has been writing copy for over a decade – to the tune of tens of millions of dollars in sales. She’s the “secret weapon” behind some of the biggest launches for entrepreneurs like Ryan Levesque, Todd Herman, Selena Soo, Marisa Murgatroyd, Danny Iny, Josh Turner, and more. Now she’s making the shift toward coaching and training other writers to produce similar results by finding the “It Factor” for their copy. Today, she shares her secrets for generating blockbuster ideas, managing massive launches, and balancing life and business.
2020-04-0727 minThe Business of Writing PodcastSuchandrika Chakrabarti: Staying Creative and Relevant in Digital JournalismIn This Episode: Suchandrika Chakrabarti is a London-based journalist, podcaster, speaker and media trainer. Over the last 13 years, she has reported, written, and edited for national newspapers and international news agencies. Suchandrika has written extensively across business, politics, travel, tech and more – including The Times of London, Daily Mail, New Statesman, Reader’s Digest and many more. Today, we talk about her experience in the rapidly-changing world of digital journalism, and what she’s learned training journalists in essential digital storytelling skills. Epi...
2020-03-3155 minThe Business of Writing PodcastAmanda Luft: Freelance vs. In-House WritingIn This Episode: Amanda Luft is an experienced web copywriter, specializing in the natural and alternative health industry. She’s been writing for and studying health and wellness for years and is an experienced freelance copywriter. But now, Amanda has made the leap to go in-house with a company as an employee, which as been a huge shift in her writing career. So today, she’s going to give us a raw perspective from both sides of the fence – sharing the pros and cons as both a...
2020-03-2438 minThe Business of Writing PodcastJoshua Lee Henry: Tapping Into BeliefIn This Episode: Joshua Lee Henry is a direct response copywriter and marketing consultant, specializing in helping personal brand entrepreneurs grow their business. When he sent his bio over for this interview, it said that he's a husband and father, as well as a former volunteer firefighter, mega-church pastor, and a two-time PhD dropout. That sounds like a lot, but it's actually understating his achievements. Prior to starting Activate Advertising Agency, Joshua was a corporate account executive for a multi-billion dollar, Forbes “Top 20” private businesses, had been on the board of directo...
2020-03-1740 minThe Business of Writing PodcastRachel and Laura: What’s Working Now In 2020?In This Episode: Between the advent of the internet and the introduction of the smartphone, online marketing and writing has changed a lot over the years. If you don’t keep up with the shifting landscape, your writing business could fall behind. Now we’re seeing some massive departures from the way we’ve communicated with readers in the past… … Especially in the way we connect with and build relationships with our audience. Join Rachel and Laura as we chat about how to break through the...
2020-03-1029 minThe Business of Writing PodcastKirsty Fanton: Your Personal Copy TherapistIn This Episode: Kirsty Fanton is a launch strategist and copywriter for online course creators. She also has her own course called Brain Camp, which teaches other copywriters the psychology behind great copy. What’s also cool is that Kirsty has a Master's degree in Psychotherapy, which gives her an impressive handle on the mechanics behind things like decision making, motivation, and change processes. To top things off, Kirsty has an awesome sense of humor, so we can’t wait to dive into this chat! Epis...
2020-03-0329 minThe Business of Writing PodcastNavigating the Crazy Culture of Copywriting with Julie HassettIn This Episode: Our guest today is Julie Hassett. She’s brought in millions of dollars for publishers like Agora Financial, Seven Figure Publishing, and Money Map Press as one of their only female copywriters. More recently, she’s stepped into a leadership role as Director of Marketing for a financial investment company called My Wall Street. Julie’s not only an influential player in the marketing world - she’s also written educational materials about finance that are currently being used nationally in public schools and even at Harvar...
2020-02-2545 minThe Business of Writing PodcastFunny Money - Using Humor to Make the Sale w/Lianna PatchIn This Episode: Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). Why humor copy? File this one under “shockingly obvious” - Humor makes people LIKE you. When people like you, they’re engaged. Which means they stay on your site longer. Which gives you a better chance at getting them to buy what you’re selling. Why conversion copy? You can tell jokes all day. But if you don’t have a p...
2020-02-1823 minThe Business of Writing PodcastGetting Your Work Into Big Publications w/Rebecca WeberIn This Episode: Today we’re talking to journalist and writing coach Rebecca L. Weber. She has covered breaking stories about social justice, the environment, travel, and more for the New York Times, CNN, and other influential publications. As a writing coach, she also helps writers uplevel their skills, break into their dream publications, build their confidence, and pursue their writing goals successfully. It’s rare we get to chat with a writer who’s NOT writing just for marketing campaigns, so we are really ex...
2020-02-1131 minThe Business of Writing PodcastHow to Write at the Highest Level w/ David DeutschIn the marketing world, David Deutsch needs little introduction. He’s a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. David consistently writes winning promotions from scratch, and he often works with clients and writers behind the scenes to turn under-performing promotions into winners. But before he was renowned in the copywriting world, David got his start at Ogilvy & Mather on Madison Avenue, working with clients such as Merrill Lynch, General Foods, and American Express. When David switched to direct response, his work generated hundreds of mil...
2020-02-0441 minThe Business of Writing PodcastSetting Your 2020 Goals w/Rachel and LauraIf the idea of setting goals for the new year makes you want to either puke, or roll your eyes like a petulant teenager, you’re not alone my friend. Goal setting is one of those topics that’s beaten into the ground over and over – especially around this time of year. But you know what? It doesn’t have to be a slog. And you don’t have to set massive goals with scary numbers assigned to them. Join Rachel and Laura as we talk about...
2020-01-2835 minThe Business of Writing PodcastWTF Is Your Writing Voice w/ Justin BlackmanJustin Blackman is a master of voice. He also LOVES a challenge. Last year, he wrote for 239 different people in different voices. The year before that he wrote 10,211 headlines for 100 different brands—just for fun! He did all this on top of creating content for an International hotel company with 12 distinct brand voices. In addition to all this copywriting ventriloquism, Justin spent a decade speaking to thousands of consumers while marketing big name brands like 5-hour Energy, Red Bull, and Puma. Now he uses all that experience to cr...
2020-01-2131 minThe Business of Writing PodcastPractical Woo Woo w/ Linda PerryAs a copywriter, mindset life coach and former defense attorney, Linda Perry’s career hasn’t followed the typical marketing-to-copywriting track. She's got plenty of stories and experiences to share – including what she learned about confidence as a defense attorney, and a fascinating story about how she's banned in one Eastern European country! Linda has spent time in prisons, courtrooms, and boardrooms – honing her skills for empathy and persuasion. Add in some serious training as a life coach, and she’s got plenty of mindset advice to share with wri...
2020-01-1428 minThe Business of Writing PodcastTaking The Guesswork Out Of Conversions w/ Ross O’LochlainnRoss O’Lochlainn is a former engineer-turned-copywriter who has an incredible talent for building systems in your business that help you do better work, and make it easier to do. He’s so confident in his systems that he built his entire business by getting paid on results rather than charging up-front fees – which is something that most writers stay away from. Now Ross both writes and consults with 6- and 7-figure businesses to help them increase conversions and scale their sales funnels using the power of carefully crafted systems.
2020-01-0748 minThe Business of Writing PodcastEditing, Agents, and The Creative Process w/ Michael LanganMichael Langan is an accomplished editor and writing coach who intimately knows the ins and outs of the publishing industry. He's an author himself, and helps other writers elevate their creative writing and critical reading skills. He's also an avid student of the literary movement – studying Cultural History for over 2 decades, holding a phD in Creative Writing, and teaching English Literature at Greenwich University, London. Other than focusing on his own writing career and helping his coaching clients, Michael also works as the Arts Editor at a popular LGBTQ magazine in Lond...
2019-12-3140 minThe Business of Writing PodcastWe’ve Been Drinking w/Laura and RachelFor something a little different this week, Laura and I would love to invite you to join our “couch chat” as we reflect on the biggest challenges and lessons from 2019. We’re both chillin’ together and talking business in South Florida this week, so we grabbed a glass of wine and cozied up on the couch to bring you ‘behind the scenes’ on the conversations we’ve been having in private for most of this year. Join us as we dig into this year’s biggest business shifts, and get personal about our own challenges and growth.
2019-12-2428 minThe Business of Writing PodcastRising Together – Co-mentoring and Collaboration w/ Marcella AllisonToday's guest hardly needs an introduction. Marcella Allison is not only one of the best copywriters in the world, but an amazing mentor, leader and speaker with over 25 years of experience working with entrepreneurs to help them grow their businesses. She was the business manager for Carl Solway Gallery, where she helped transform the small Cincinnati gallery into an international art phenomena. As a venture capitalist, she worked with entrepreneurs and founders to help launch dozens of early-stage medical start-ups. As an entrepreneur herself, she built a successful direct response copywriting agency that works with so...
2019-12-1755 minThe Business of Writing PodcastStorytelling Strategy w/ Kyle GrayKyle Gray is an entrepreneur, story strategist and author. He helps coaches, startups and influencers use storytelling to better communicate their unique value, and create connection and trust with their audience. We first met Kyle back in Asia when we were all on the ground there trying to figure out how to make a living with our writing. Since then, we've run into each other all over the globe. In the past few years, Kyle has worked with thousands of entrepreneurs and dozens of companies you know, published two books, started a p...
2019-12-1051 minThe Business of Writing PodcastHow To Find Your Reader's Deepest Fears and Desires w/ Allison CarpioAllison Carpio is a marketing consultant and travel-loving foodie based in San Francisco, but when she's not prowling for pork belly, she helps clients grow their business by helping them dig deep into their target readers. Allison works with marketers to help them get clarity into who their audience REALLY is – and how to write strong pieces that attract these exact people. The goal of EVERY writer is to connect with their reader, and 9 times out of 10, if there’s a problem with a piece of writing, it’s that the writer has...
2019-12-0336 minThe Business of Writing PodcastGoodbye To Copy - The Black Swan Approach w/ Blair MorseI'll warn you – you better buckle up for this one. Blair Morse is one of the best storytellers in the copywriting world, and he's about to take us on a wild ride. On the business side of things, Blair is the definition of a self-made man. Not only is he is one of the top producing copywriters in the entire Agora publishing world - but we also love how he approaches the whole in-house copywriting world – which can seem quite intimidating to a lot of writers. He's known f...
2019-11-2653 minThe Business of Writing PodcastEmpathy, FU Money, and Writer's Mental War w/ Pauline LongdonToday's episode is powerful, fun and fascinating all at the same time. Pauline Longdon is an Australian author, podcaster, direct response copywriter, and seriously-impressive entrepreneur. She's trained with the “who’s who” of the copywriting world, and is currently one of Parris Lampropoulos’ coveted Copy Cubs. In short, she's in high-demand for A-list copy around the world. Before she was a copywriter, Pauline was an Army Nurse – which has given her writing a unique perspective. She's also the author of the bestselling book, From Depression’s Darkness, which is a personal story of her r...
2019-11-1951 minThe Business of Writing PodcastStorytelling Secrets from a Hollywood Screenwriter w/ Dean EdelsonToday we’re talking with Dean Edelson, a former screenwriter and comedian turned direct response copywriter. He started in Hollywood – writing and producing material and screenplays for Seinfeld, Frasier, Dreamworks, Disney, Paramount, and all the major movie studios. These days, Dean helps clients as a direct response marketing strategist, and has more than a decade of launch copy under his belt. His online sales copy and marketing campaigns have generated millions for his clients, and we have a lot to learn from him. Let's dive in. ...
2019-11-1238 minThe Business of Writing PodcastHow To Charge What You're Worth w/ Laura BelgrayWhen you’re buried in marketing all day every day, it’s easy to get jaded (or even just bored) of content and copy. That's why we're so selective about who we let into the inner sanctum of our concentration and influence – including our email inbox. One of the very few writers we look forward to seeing in our inbox every day is Laura Belgray. She has an incredible talent for taking the day-to-day stuff that happens in our lives, and turning it into freaking hilarious emails that are fun to read....
2019-11-0541 minThe Business of Writing PodcastHow To Stop Being Reactive With Your Revenue w/ Rachel and LauraBelieve it or not, we are already 1/3 of the way through quarter 4 this year. It's scary how fast the year can zoom by when you've got your head down and are working hard to build your business and deliver great work. Not only is it easy to lose sight of everything you've accomplished this year, but also easy to let things slip and end up scrambling to catch up on client work or financial goals. That's why it's so critical to build systems in to your business that help continuously move yo...
2019-10-2938 minThe Business of Writing PodcastHow To Use Online Communities To Level Up Your Biz w/ Kira HugKira Hug is a conversion copywriter who specializes in personality-driven launch copy. She's also an expert at helping small business owners define and package their "weirdness" – which is part of what makes her so much fun. While she works directly with clients of her own, she also coaches and leads a team of copywriters at her agency, and runs The Copywriter Club community with co-founder Rob Marsh. A CEO, podcast host, and Creative extraordinaire with a killer fashion sense – Kira is all-around a fun and fascinating entrepreneur to learn from.
2019-10-2236 minThe Business of Writing PodcastHow To Earn More By Breaking Through Mental Money Blocks w/ Ian StanleyOur guest today is one of the most interesting and clever marketers we know – and he has held nothing back in this episode. Ian Stanley has a unique perspective on business, copywriting, and building wealth with your writing. He's been a copywriter for a long time, but these days is more of a "persuasion hitman." Ian started his first business at the age of 12 stringing tennis rackets. More recently he built a socially-minded water filter company to 6-figures monthly, then sold it to the fastest growing start up in Canada after just...
2019-10-151h 06The Business of Writing PodcastHow To Get Clarity and Purpose in Your Writing Career w/ Melanie WarrenMelanie Warren constantly impresses us with her ability to wear many hats – and always with clarity, purpose, and immense positivity. She's a marketing strategist, teacher, and clarity coach (which we'll talk more about in today's episode). She’s also a very talented copywriter who studied with Parris Lampropolous as one of his cubs, and now writes copy for her own clients. When she's not writing copy, she designs and directs the copywriter training at Money Map Press – an Agora company. So needless to say, she’s a busy woman...
2019-10-0833 minThe Business of Writing PodcastHow To Go From "Good" To "Great" w/ Kim Krause SchwamKim Krause Schwalm spent more than 13 years in the corporate marketing world, working for one of the biggest publishers in the country. So it's no surprise that she burst into the direct response world with a bang when she transitioned to freelance copywriter. Now over two decades later, Kim has built a reputation as one of the top A-list direct response copywriters in the country. She’s racked up dozens of successful direct mail and online controls, beating legendary copywriters such as Parris Lampropoulos and the late Jim Rutz. Her extensive copy portfolio boasts impressive nam...
2019-10-0146 minThe Business of Writing PodcastBuilding A Better Brand w/ Nicole PiperFor nearly 3 decades Nicole Piper built multi-million-dollar businesses around the globe for big brands and entertainment properties like MTV, Nickelodeon, Pokémon, and The Sharper Image. Now Nicole uses those strategies she learned in the corporate world to help entrepreneurs define and leverage their own distinct brand. In addition to brand work, Nicole studies under A-list copywriter Parris Lampropolous, and writes high-converting sales copy for health and beauty companies. Join in today as Nicole teaches us how to balance branding and copy, and why they're actually the perfe...
2019-09-2429 minThe Business of Writing PodcastInvesting In Yourself w/ Rob MarshRob has worked as a Copywriter, Producer and Creative Director at various companies including FranklinCovey, Publicis, and Hewlett Packard. So he's got a solid combo of “big company” and “agency” experience. He's written everything from direct mail and TV, to case studies and books. You name it, he's penned it. Today Rob writes high-performance sales copy for tech, SaaS, and heath supplement clients, and also consults with clients to help them improve their marketing campaigns. In addition to working with clients directly – Rob and his partner Kira also run one...
2019-09-1743 minThe Business of Writing PodcastWriting for Acquisition vs. Monetization w/ Russ HenneberryRuss is the founder of Modern Publisher, a community and learning program where he teaches information publishers how to provide their audiences with massive value, and to charge for it without feeling ashamed. Russ has trained and certified thousands of entrepreneurs and professionals through his coaching, courses, stage presentations, and his books. Before starting Modern Publisher, he was the director of editorial at Digital Marketer, where he also wrote the book Digital Marketing for Dummies. Russ has also worked on the digital strategy for huge brands like Crazy Egg and Salesforce....
2019-09-101h 04The Business of Writing PodcastConfidently Scaling Your Writing Business w/ Joel KlettkeToday we’re chatting with Joel Klettke, who is a sought-after conversion copywriter and consultant. With a background in entrepreneurship, Joel brings a strategic approach to building and scaling a writing business. He's also great at teaching freelancers how to confidently sell their services and scale their business. Today he runs Business Casual Copywriting where he’s helped clients like WP Engine and HubSpot double their conversions. He's also the founder of Case Study Buddy, a done-for-you case studies service that helps companies capture, share, and cash in on customer success storie...
2019-09-0352 minThe Business of Writing PodcastCrisis Control When Life Stops You From Working w/ Rachel and LauraToday we're talking about something that we feel is missing from many conversations about building your business. When you work alone or in small teams, as many writers do, it’s critical to build a strong support network around you. This is powerful for your mental health on a daily basis, but it's also extremely important when life hits you with one of those sucker punches that knocks you down for the count. Having a community of people who understand your work, who support you, and who can help you stay afloat...
2019-08-2732 minThe Business of Writing PodcastBuilding Momentum and Confidence as a Freelance Writer w/ Kevin RogersToday's episode is especially exciting, because our guest today has massively influenced the development of this podcast. Kevin Rogers is not only a master copywriter, coach, and copy chief – but he’s also the respected leader of one of the best communities for copywriters and freelance writers in the world. Working with and learning from Kevin is a refreshing breath of fresh air in an industry that's often overhyped and full of self-proclaimed gurus. But with Kevin, you get the real deal. He's put in the hard work, t...
2019-08-2053 minThe Business of Writing PodcastHow to Get in the Room with Your Writing Heroes with April DykmanApril Dykman is a direct response copywriter and consultant for the health, biz opp, and personal development markets. She’s beat some incredibly competitive copy controls in the health niche, she apprentices under the infamous Parris Lampropoulos as one of his copy cubs, and she's also developed the "First 7 Days Formula" which helps build long-term relationships with clients and prospects. Now, she not only studies from the best under Parris, but also consults with her own high profile clients like T. Harv Eker, Mastin Kipp, Ramit Sethi, and more – who all just ra...
2019-08-1344 minThe Business of Writing PodcastThe Ghost In The Machine w/ James BargerToday we're chatting with Direct Response Copywriter, James Barger. From Mechanical Engineer, to Drone Pilot, to big Launch Copywriter – James has one of the most diverse backgrounds of anyone we've met. Now he consults with A-list copywriters and also promotes his own successful ventures using direct response copy. We like to call him "The Ghost in the Machine" because he's always behind the scenes as an integral part of big projects, but doesn't often share about his processes or business. We're lucky to have him...
2019-08-0654 minThe Business of Writing PodcastBuilding a Successful Ghostwriting Career w/ Cindy ChildressCindy is a professional ghostwriter who specializes in boutique book writing services. She’s passionate about working "projects that matter" and has written for several best-selling authors, both in the USA and Internationally. And while her clients love working with her and rave about her work, what we're most interested in is how Cindy gets a constant flow of leads to fill up her roster. Today we’re talking with Cindy about improving your non-fiction writing with creative work, and how she grows her content-based business by being t...
2019-07-3030 minThe Business of Writing PodcastRaising The Bar in Content Marketing Through Real Data w/ Liz TalagoLiz Talago is passionate about paving a better way through the content marketing industry for freelancers and clients alike. With a background in psychology and a passion for number-driven data, she brings a concrete, strategic approach to her creative work. In this episode we talk with Liz about how to transparently measure the effectiveness of content, which is often seen as a long-term game. Learn how she attaches real, revenue-driven numbers to her content marketing campaigns, and uses that data to communicate with clients about the value of...
2019-07-2328 minThe Business of Writing PodcastFinding Clients and Pricing Projects w/ Laura Gale and Rachel MazzaWhen we asked about the biggest challenges in your writing business, many of you said that finding clients was your #1 struggle. Only second to that was figuring out what to charge and how to get paid. So today we’re talking all about how to find and price new writing projects. We dive deep into how both of us generate a constant flow of leads, how we figure out what to charge, and how both of these things evolve as our businesses have changed over time.
2019-07-1649 minThe Business of Writing PodcastRevenue-Driving Case Studies w/ Brian McCarthyBrian McCarthy is one of those guys who instantly puts a smile on your face and is always thinking about how he can give away value to others. He also happens to be a talented copywriter who's worked with big marketers like Ramit Sethi, John Morrow, T. Harv Eker, Art of Charm, James Schramko, and more. While his client portfolio is impressive, what we're really interested in learning from him is HOW he’s providing huge value to these clients. Because Brian's carved out a fascinating vertical for h...
2019-07-0932 minThe Business of Writing PodcastMastering the Art of Writing w/ Elisa DoucetteThis one is for all you writing and literature nerds. We first met Elisa Doucette while living in Thailand, and immediately knew she was "one of us." While the digital nomad crowd was just gaining steam with this whole "online business" thing… ... she was already building a successful content and editing agency as a remote-working veteran. Elisa is a writer, editor, and etymology expert who leads the team over at content and editing agency, Craft Your Content. With over a decade of professional writing...
2019-07-0256 minThe Business of Writing PodcastGenerating Million Dollar Story Hooks w/ JimmyToday we're chatting with Jimmy Parent. Jimmy is a full-time direct response copywriter who specializes in generating persuasive hooks, and big ideas. Big idea generation can be really difficult, since it can be easy to feel like your audience has heard it all before. If you can come up with fresh ideas and hooks that drive curiosity, and are also relevant to the offer you’re promoting in your sales copy - that’s a winning combination that marketers would do just about anything to get. ...
2019-06-2544 minThe Business of Writing PodcastWriting Beyond Failure w/ Angie ColeeIn this episode we’re chatting with Angie Colee. She is not only a copywriter and talented storyteller, but she also leads the team over at Product Launch Formula with Jeff Walker. Angie not only knows the ins and outs of writing content for those launches, but also all the many moving parts that go along with creating a big marketing piece like that. But it wasn’t always that way. Before she became a writing and copy project superstar, Angie was a full-time, in-house copywriter at a corpo...
2019-06-1931 minThe Business of Writing PodcastThe Craft and Strategy of Self-Publishing w/ Derek MurphyWhile this is one of our first episodes, we can already tell this is going to be one of the most popular guests on our show. Derek Murphy is a writer, artist, and entrepreneur who is taking the self-publishing industry by storm. He's studied philosophy, fine art, and comparative literature at a high level in universities across the globe. These unique experiences have shaped both his writing, and his approach to navigating the publishing industry. Now Derek owns over a dozen companies which help indie writers publish and...
2019-06-1248 minThe Business of Writing PodcastMastering The Business Side Of Writing w/ Abbey WoodcockAbbey Woodcock has helped thousands of freelancers master one of the hardest parts of being a full-time writer – the business side of writing. She helps writers take control of the management and growth of their business, including their processes, systems, contracts, taxes, and more. And one of the best parts about learning from Abbey is that she also practices what she preaches. Along with helping freelancers master the business side of writing, she also writes compelling sales copy for some of the biggest names online. ...
2019-06-1241 minThe Business of Writing PodcastFrom School Teacher To Email Copywriting Superstar w/ Chris OrzechowskiChris Orzechowski is a writing powerhouse. He's a copywriter who spends most of his time writing and strategizing about email copy, but he's built a business that's so much more than that. Chris' brain is like a money-making machine, and I’ve never seen anyone consistently produce so much GOOD CONTENT. He’s created one of the best email writing courses in existence. He's just released a new book. He teaches writers how to write 7-figure email campaigns. And he's constantly writing and publishing incredible content for busines...
2019-06-1248 minThe Business of Writing PodcastWelcome to the Business of Writing Podcast w/ Laura Gale and Rachel MazzaWelcome to the Business of Writing Podcast, we're your hosts, Rachel Mazza and Laura Gale. Both of us are writers who have been working for ourselves full-time for the better part of a decade, and it has been quite a ride. We’ve learned so much (and are still learning) and we’ve made a lot of mistakes along the way. On this show we'll share some of those lessons with you so you can avoid making the same mistakes while building momentum and sustainability into your writing...
2019-06-1241 min
The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle DesignSBM 115: How to Warm up Cold Traffic Using Story-Based Landing Pages with Rachel Mazza
Today’s Guest
In this episode you will learn about how to position your pre-sales pages, how to write a good story and get the people to convert.
Rachel Mazza is an expert in pre-sales copy.
This is the 115th session of Smart Brand Marketing.
MY BIGGEST TAKEAWAY:
The best use of pre-sale pages is to test out themes or ideas.
[sc name=”SBM Lead Magnet 2″]
TOPICS DISCUSSED
Going from an agency to freelancing
Pricing copy and royalties
Pre-sale positioning
Click bait vs goo...
2018-12-2026 min