Shows
Business with Impact#277 Three Costly Funnel Mistakes – and How to Fix Them FastIf your funnel isn’t converting, it’s not because your audience is too small or your content isn’t “good enough”? In this episode, Rachel uncovers the real reasons your funnel is stalling – and the exact steps to fix it. Spoiler: It’s not about scrapping everything. It’s about tweaking and refining what’s already there.What to listen for:The real definition of a funnel (hint: it’s not just a landing page and a freebie)Why “set it and forget it” funnels aren't the goalThe dangers of funnel hacking without full context3 conversion-killing mista...2025-05-1319 min
Business with Impact#276 Three Questions to Ask Before Running Facebook AdsToday on the Business With Impact podcast, we’re talking about one of my favorite things: Facebook Ads! A question I still get asked all of the time is: “How do I know when I’m ready for Facebook ads?” As an ad expert, I wanted to share the exact framework I share with our clients in the Business with Impact Academy™ when they’re trying to make this decision in their business. We’re going to talk through three simple questions to ask yourself before deciding to move forward with ads. So, have a pen a...2024-11-1210 min
Business with Impact#275 Don’t Make These Black Friday MistakesToday on the Business With Impact podcast I'm going to be sharing what you need to be doing today to prepare for your Black Friday promotion! I dive into three mistakes that I see most online business owners making when it comes to their Black Friday deals and how YOU can avoid them. If you've been considering having a Black Friday promotion this year, then this episode is for you! Let’s dive in! --- Links mentioned in this episode: → Follow Rachel on Inst...2024-11-0508 min
Business with Impact#274 What to Do When it Feels Like it’s Not Working?What do we do when it feels like things just aren’t working in our online business? What’s the next step you should take? Where do you go from there? On today's episode we’re not only going to ask these questions, but we’re going to answer them as well. Because…spoiler alert…we’ve all been there! And it’s more than possible to get out of that slump and move forward. Let's dive in! --- Links mentioned in th...2024-10-2908 min
Business with Impact#273 The Wrong Way to Set Goals for Your Online BusinessOn today’s episode of the Business With Impact podcast, we're talking about priority-based living and why it’s so important when it comes to goal setting. You see, there’s a problem with traditional goal setting. Oftentimes, we set goals for our business, and what do we do? We start to dream and we pick some numbers (really, if we're being honest, out of thin air) based on what we wish and we immediately attach a whole lot of meaning to a number that we arbitrarily picked because someone told us that...2024-10-2214 min
Business with Impact#272 Is This the One Thing Keeping You from Seeing Success in Your Business? with Guest Expert: Brad BizjackI remember the very first time that I started a group coaching program and the first six weeks were focused exclusively on mindset. I'll never forget emailing the coach and asking, “Can we please just fast forward to the good stuff?” Because all I wanted was the strategy, the system, the step by step process. Little did I know that those first six weeks would build a foundation that would then allow me to scale my business to six figures, and eventually, beyond that. Today I'm so excited...2024-10-1535 min
Business with Impact#271 Why Joining the Business With Impact Academy is the Key to Your Next Business BreakthroughOn today's episode, we're going to take you behind the scenes and share all the details you've been asking for when it comes to the Business With Impact Academy™! In this episode, we're discussing… Who is the Business With Impact Academy™ for? Is the Business With Impact Academy™ right for my business? Am I ready for a program like the Business With Impact Academy™? We created the Academy with the online business owner in mind. It’s specifically designed to help online coaches, course creators, and freelancer...2024-10-0820 min
Business with Impact#270 How to “Balance” Being a Mom & a Business OwnerChances are if you're anything like me, you started your business because you crave freedom and flexibility. You want to be a great mom, a great wife, and a great business owner. You want to serve your community. You want to be able to go above and beyond for them. But not at the expense of your kids or your family. You want to create a legacy. And let me tell you, that is absolutely possible! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ On today’s episode, I'm so excited to be sharing with you 5 ways that I've le...2024-10-0118 min
Business with Impact#269 How to Write Copy that Converts with Guest Expert: Vanessa WildeAs entrepreneurs, we all know the importance of the words that we speak. We know the importance of messaging. We know the importance of communicating. We know that a great offer, when communicated well, will get results. And there's a secret weapon that I use in my own business and an incredible person behind that secret weapon, who is the best when it comes to clearly communicating an offer… On today’s episode, I am really excited to introduce you to my friend and copywriting expert, Vanessa Wilde!2024-09-2420 min
Business with Impact#268 Setting Realistic Goals for Your Next LaunchIn this episode we're talking about a consistent theme that we see and hear from our clients when it comes to the behind-the-scenes launch! And in this episode we’re sharing how to set clear goals and clear expectations for your launch so that when things come up in your launch (spoiler: because they will!) you can handle them with confidence. Let’s dive in! --- Links mentioned in this episode: → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HER...2024-09-1722 min
Business with Impact#267 Running a Physical Product Business vs. a Digital Product Business with Guest Expert: Monica LittleOn today’s episode, I am really excited to introduce you to my friend, Monica Little the Product Biz Coach! If you have a physical product in your online business or if you're considering creating a physical product for your online business, today's episode is one that you do not want to miss! Monica is the go-to person when it comes to handmade or physical products. And in today's episode, she's going to be sharing the ins and outs of the differences between running a physical product business and a digital prod...2024-09-1023 min
Business with Impact#266 Knowing How to Prioritize Your Daily Business Task ListIf you've ever felt like you have way too many things on your to-do list and not enough time to get them done, this episode is for you! On today’s episode, we’re going to talk about how to prioritize your business task lists so that you’re getting 20% of the activities done that yield 80% of the results! Let's dive in! --- Links mentioned in this episode: → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HERE. → Grab your...2024-08-2709 min
Business with Impact#265 Transforming Your Mindset for Your Business Breakthrough with Guest Expert: Megan BlacksmithOn today’s episode, I am really excited to introduce you to my friend, Megan Blacksmith from Becoming Zesty! When I think about Megan, the thing that comes to me is, “person who helped people transform their minds so they can have breakthroughs in their business.” One of the things that I think is so unique and fascinating about Megan (and her business partner, Dr. Alex) is that they are geniuses (literal absolute masters!) at helping people find blocks in their business and helping people transform their mindset so that they can take...2024-08-2037 min
Business with Impact#264 Lies Entrepreneurs Believe That Keep Them StuckToday on the Business With Impact podcast we're talking about some of the biggest mistakes and myths in the online space that are costing you time, money, and keeping you stuck. We're starting with two myths that are common beliefs among MOST business owners (had you heard of these before?) and then we’re diving into the five areas to focus on when you're ready to start and scale! --- Links mentioned in this episode: → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy...2024-08-1319 min
Business with Impact#263 How Understanding Your Cycle Can Help Improve Your Online Business with Guest Expert: Renae FieckOn today’s episode, I am really excited to introduce you to my friend, Renae Fieck! If you've ever focused on trying to be consistent by doing things like staying up late or getting up early, just forcing yourself to be productive, even when it doesn't feel authentic. Or maybe you've even found yourself thinking things like, “the harder I work, the more success I’ll see.” In today's episode, Renae is going to take everything you thought you knew about the old way of working and turn it upside down. We're talk...2024-08-0624 min
Business with Impact#262 Three Tips for Pricing Your OfferOne question that we get asked a lot is, how do I price my offer? How do I know what value to attach to my deliverables? So, on today’s episode, we’re going to talk through three ways that we approach this with our Business With Impact Academy™ clients… some of which are a very different way to ask these questions in your business! And we’ll even throw in a few things that we wouldn't recommend doing when it comes to pricing your offer…some mistakes we often see in the online...2024-07-3015 min
Business with Impact#261 How to Create Content for Your Ideal Client with Guest Expert: Michelle LakeOn today’s episode, I am really excited to introduce you to Michelle Lake! Michelle coaches endurance athletes and I had the honor of meeting Michelle in-person just over a year ago. One of the things that impressed me the most about Michelle is that she is so good at speaking to her ideal client on social media. Now, when I say speaking to her ideal client, I don't mean just posting content… I mean, she's really good at getting in people's minds. Have you ever read a post f...2024-07-2320 min
Business with Impact#260 How to Set Your Business Up For Success Each QuarterWelcome to the Business With Impact podcast! On today's episode, as we settle into the third quarter of the year (can you believe it?!), we want to talk about the three things we do every quarter to set the business up for success! We’re going to discuss goal setting, how to create a solid business plan for the quarter, and how to measure your business’ metrics and data. Taking the time to think through each of these three things will really help you have a successful next 90 days. ...2024-07-1611 min
Business with Impact#259 How To Create Momentum in Your Online Business with Guest Expert: Kristen Van HornOn today’s episode, I am thrilled to be talking with my friend, my Magnify Your Content™ business partner, my colleague, AND my client, Kristen Van Horn! Kristen is the best at all things productivity, time management, and content creation on top of being a great mom, a great wife, and a great business owner! She wears all the hats and wears them so well. Today we’re focusing on momentum… and the most important key ingredient for momentum… consistency! If consistency has been a struggle for you - good ne...2024-07-0924 min
Business with Impact#258 Is Joining A Mastermind Right For You?You may have heard us say that when you get a group of passionate, driven, online business owners in a room together, miracles can happen! On today's episode, we want to give you a sneak peek behind the curtain of what that looks like in the Business With Impact Mastermind and what our members get to experience during our live events and retreats! But not only that, we want to help you learn whether or not joining a mastermind is the best fit for your online business needs… including What to look...2024-07-0209 min
Business with Impact#257 How to Create Legacy Wealth with Guest Expert: Mel AbrahamI am so thrilled to welcome my friend Mel Abraham and author of the brand new book, Building Your Money Machine onto today’s episode! I had the opportunity to get a sneak peek of this book and this is one of those books where you are going to want to underline every single sentence in the book! It is life changing, business changing, money changing, and just so transformational. I'm beyond thrilled, honored, and humbled to have Mel on the show with me today to talk about how you can buil...2024-06-2528 min
Business with Impact#256 Three Critical Questions to Ask Before Investing In Your Online BusinessToday on the Business With Impact podcast we’re’ going to talk about investing in your business! How do you know when to invest and when not to invest? When I'm trying to make an investment in my business, whether it's a laptop or whether it's knowing if I should invest in a program, I go through a framework, a series of three questions. I want to walk you through those questions and I want to encourage you to take notes because this is going to make a differe...2024-06-1815 min
Business with Impact#255 Success in Online Business Without All the HustleToday on the Business With Impact podcast I want to talk about this thing that we call success. Why is it that some people seem to accomplish so much in their day… so much that it looks like they're checking every box off of their well-designed to do list… while others who have the same big plans, the same grand vision, and strong work ethic, at the end of the day are left feeling like they really didn't get much done? If you could fully tap into your vision, and your missio...2024-06-1112 min
Business with Impact#254 Three Tips to Grow Your Traffic OrganicallyToday on the Business With Impact podcast we're going to be diving into three simple tips to grow your traffic organically! We’re starting with taking the meaning of traffic down to its basics. How are we defining traffic? Why is it a metric we should even track? And how do you use the tools you already have to get more of it? Before you set out to make that next Instagram caption, blog post, newsletter, or reel… take a few minutes to listen to this episode to make sure you’re makin...2024-06-0416 min
Business with Impact#253 How to Scale to Six Figures with Guest Expert: James WedmoreWelcome to this special podcast episode featuring James Wedmore! This episode is the first in a six-episode secret podcast series where James and I are sitting down together to share some never-before-shared stories and take you behind-the-scenes in our online businesses. We're going to talk about how long it took us to go from zero dollars in our business to six figures. We're also going to answer some of the questions that we get all of the time…Like when you’re just getting started, how do you start to scale? And what did it take...2024-05-2826 min
Business with Impact#252 How to Create Predictability in Your BusinessHave you ever been told that in order to have predictability in your business and with your income, you have to have a recurring revenue stream? Well on today’s Business With Impact episode, I’m going to bust that myth right out of the water! This is by far one of my favorite topics to discuss! But I have to warn you… predictability in our business doesn't come from some of those really fancy, exciting new marketing strategies that you’ll see all over your social media feeds... Predictability in our busine...2024-05-2111 min
Business with Impact#251 Mindset Shifts That Will Double Your RevenueToday on the Business With Impact podcast, we're talking about one of my favorite topics. MINDSET. But if you would’ve asked me several years ago if this is one of my favorite topics… I would have laughed at you, rolled my eyes, and groaned inwardly. I thought that business really can't just be about mindset. But you know what I’ve learned? That MINDSET is absolutely one of the main things that separates a hustling overwhelmed entrepreneur from an Impactful CEO. And while ther...2024-05-1420 min
Business with Impact#250 The Solution To Feeling Like A “Broken Record” In Your ContentIf you’ve been in business for any amount of time, chances are you may have felt like you’re talking about the SAME thing… over, and over, and over again. So what do you do if you feel like a broken record? How can you keep excited about what seems to be the same topics time and time again? And what do you do if you’re feeling like there’s nothing new to say (or worse - what if it’s been keeping you from being consistent)? Believe i...2024-05-0707 min
Business with Impact#249 When to Ask for Help in Your Online Business?Have you ever noticed that some people seem like overnight successes? It feels like they just started their business yesterday and now they've hit a big milestone or a big goal, while others seem to struggle through it for years without much to show for it. Why is that? Why is it that most people start a business and fail in the first 18 months? On today’s Business With Impact Podcast episode, I'm going to share with you the most important decision I made in my business that changed everything. I am n...2024-04-3022 min
Business with Impact#248 The Difference Between Revenue and ProfitRevenue seems to get a lot of attention in the online space. We hear about $10K months and we hear about seven figure success… But what doesn't seem to get a lot of attention is the thing that we actually care about the most in our online business… And that is how much of that revenue stays in our bank account as PROFIT. On today's episode, that's exactly what we're going to talk about. What’s the difference between the two and does it really matter? Let’s dive in! ---...2024-04-2319 min
Business with Impact#247 Five Sales Page Mistakes to AvoidThe last thing you want to have happen after you spent HOURS creating a product and a sales page to go along with it, is have your potential customers show up to your sales page, not know what to do, and then leave. Today on the Business With Impact podcast we're going to be talking about FIVE sales page mistakes to avoid and what to do instead. Let’s dive in! --- Links mentioned in this episode: → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact...2024-04-1616 min
Business with Impact#246 Redefining Launching for Your BusinessYou've probably heard me say at some point that you are one well-executed launch strategy away from your business breakthrough. But what do I mean when I say “launch”? How are we defining “launching”? What is that big, fancy word? If we're not talking about rocket ships, what are we setting in motion? We know that launching is such an important part of your business because if you’re not launching, then you’re not selling. And so when we’re speaking about launching, we’re speaking specifically about the sales mechanism that you...2024-04-0915 min
Business with Impact#245 The 3 Key Ingredients to an Irresistible OfferIf you've ever created an opt-in, program, webinar, or launch that didn't go as expected... and threw up your hands and started over - this episode is for you! On today's episode, we're talking about the three key ingredients to an irresistible offer and how to make sure you're creating an offer your ideal client wants to invest in. Let's dive in! --- Links mentioned in this episode: → Follow Rachel on Instagram: @rachelrmcmichael → Check out the Business With Impact Academy & join the Priority List! → Grab your FREE or...2024-04-0213 min
Business with Impact#244 Optimal Health for the Online Business Owner with Molly PhairI can't wait for you to listen to this episode because in it, you are going to meet my good friend AND one of my mastermind members, Molly Phair! Molly is someone who is really a go-to person when it comes to all things wellness and nutrition. Not only does she have an online business, but she's got a new brick and mortar business as well. Molly has a passion for helping women figure out and fix the issues going on with their health! She talks with us, specifically today, about th...2023-08-0830 minBusiness with Impact#243 Best Of: Leaving a Legacy with Heather Schisler Today’s episode is a replay of an episode we released back in 2019 with my friend and fellow entrepreneur Heather Schishler. Last weekend, Heather tragically passed away after courageously battling cancer. The best way for me to honor her memory and her legacy is to bless you with her encouraging words about life and business. Those who knew Heather know that she was always that inspiration for moms in online business. That ray of light who, when she walked into the room, she made everyone there feel so seen and so special. Her legacy will cont...2023-08-0116 min
Business with Impact#242 Smart Scaling: How To Decide When To Create Something NewIf you've ever said out loud, “I'm thinking about creating something, should I create it, is it time?” …Today's episode is for you. We're talking all about whether to create something new or stick with what's already working and scale. Because when it's working, there’s no need to reinvent the wheel… And if things aren't quite hitting the mark, don't panic. We’re going to talk about how to look at your data, make some tweaks, and help you get results. Spoiler alert: More work doesn't always mean more revenue. Let’s focus on smart s...2023-07-2512 min
Business with Impact#241 What Planning a Birthday Party Taught Me About Launching in Online BusinessIn today's episode, we’re talking all about how planning out a birthday party taught me a lot of lessons about online business…specifically, about LAUNCHING in online business. There were a lot of aspects about planning this birthday party that brought up some fears of failure, rejection, and had me questioning if following up was really necessary. And it was in overcoming those fears that helped me realize some really important lessons in my online business. Let’s dive in! --- Links mentioned in this episode: → Want to jo...2023-07-1813 min
Business with Impact#240 What Indecision Might Be Costing You (And What To Do Instead)In today's episode, we're going to talk all about what indecision might be costing you as the CEO of your online business. I dive headfirst into the common struggle of being paralyzed by choices in our businesses and the hefty price we pay for it. You’ll also hear about my go-to framework for decision-making, especially when it comes to investing in courses and must-have goodies for your business. I challenge you to ask those tough questions that beat indecision and prevent you from experiencing decision fatigue…all so yo...2023-07-1115 min
Business with Impact#239 Mastering the Art of SellingOn today's episode, we're talking all about lessons on selling that I learned in an unusual way. Through my personal experience, I guide you through the do's and don'ts of effective sales tactics. I challenge you to reflect on your existing client relationships and share actionable strategies that you can implement immediately to boost your revenue while providing unparalleled assistance to your most deserving clients. Through thought-provoking insights and practical sales strategies, I’m challenging my listeners to examine their client relationships. Get ready to elevate your sales approach! Let’s...2023-07-0417 min
Business with Impact#238 Want Different Results? Take These Actions!On today's podcast episode, we're going to talk about how to get different results in your online business. If you are feeling stuck, if you are frustrated with your current results, if you're not where you want to be in your online business…then today's episode is for you! Because if you want different results, it’s time to take different actions. Today's episode is all about how to start taking those different actions…and it may or may not be what you think. Let’s d...2023-06-2712 min
Business with Impact#237 Embracing Imperfection: Showing Up Without Having It All TogetherToday's episode is a short but fun one! We're going to talk about showing up even if your hair isn’t done, even if you're not wearing makeup, even if you don't own the fancy blazer. Let’s dive in! --- Links mentioned in this episode: → Check out the Mastermind program → Have a business question for Rachel that you’d like answered on the podcast? Send it in HERE! → See a copy of this week's show notes HERE! → Grab Rachel’s NEW 40 FREE ways to bring more t...2023-06-2011 min
Business with Impact#236 How to Grow Your Online Business Even With Limited Summer HoursToday's episode is a continuation of what we talked about last week’s episode, which is how we are changing our rhythms and routines for the summer. But what I want to talk about today is…what we do during those work hours that you've created for yourself. How do I know what to work on? What do I work on first? What do I work on next? This is a hot topic! We’ve discussed similar things in episodes #220 and #228. So, this is something you love to hear about! ...2023-06-1314 min
Business with Impact#235 How to Find a Summer Routine that Works For Your Online BusinessIn today's episode, I'm taking you behind the scenes and showing you how I'm changing my work schedule for the summer. If your schedule's changing this summer…if you've got kids home from school, if you've got vacations planned, if there's gonna be some type of disruption in your rhythm or your routine… today's episode is for you! We talk about all kinds of practical ways you can implement good changes to your rhythms and routines this summer, while still allowing yourself to be flexible. It’s a good episode that I hope i...2023-06-0618 min
Business with Impact#234 Creating a Website that Converts with Carbon & ClayI am so excited to be joined on today’s episode by my longtime friends, members of my mastermind, and incredible website design experts from Carbon and Clay! What sets Carbon & Clay apart from most is that they create beautiful websites that are also high-converting - meaning they help their clients get more leads and sales while they sleep! Not only do they sell templates in their website shop, but they also have designed sites for some pretty impressive people (aka they’re basically designers to the celebrities!). On t...2023-05-2424 minBusiness with Impact#233 What’s Working Right Now In Social Media with The Biz Runners Content Creation Experts Kristen Van Horn and Kelli Tobin from The Biz Runners are back in this third and final installment in our Social Media series and I’m SO excited for all that you’re going to hear and learn! Not only have Kristen & Kelli helped me tremendously with content creation in my own business, but we've linked arms together to help you, too! If what worked last year doesn’t seem to be working today… if you’ve struggled with your consistency… or your reach… or growing your audience… or if you’ve even wondered if soc...2023-04-1118 minBusiness with Impact#232 How To Use AI To Create Content Faster with The Biz RunnersContent Creation Expert Kristen Van Horn from The Biz Runners is back as our guest for today’s episode and I’m SO excited for all that you’re going to hear and learn! Not only has Kristen helped me tremendously with content creation in my own business, but we've linked arms together to help you, too. If you've ever struggled with staring at a blank cursor… or if you’ve heard about how AI can make things faster, but you’ve struggled with specifically how it could work for your business… then this episode is for you.2023-04-0419 minBusiness with Impact#231 How To Create 30 Days of Content in 30 Minutes A Week with The Biz RunnersContent Creation Experts Kristen Van Horn and Kelli Tobin from The Biz Runners are our guest for today’s episode and I’m SO excited for all that you’re going to hear and learn! Not only have Kristen & Kelli helped me tremendously with content creation in my own business, but we've linked arms together to help you, too! If you've ever struggled with not knowing what to post on social media…. If it takes you more than 10 minutes a day to write out your caption… if you’ve “scrolled for inspiration” in the last week… then this e...2023-03-2814 minBusiness with Impact#230 All About Google Ads with Glenneth ReedSEO and Google Ads Expert Glenneth Reed is our guest for today’s episode and I’m SO excited for all that you’re going to hear and learn on today’s episode! She's somebody I have wanted to have on the podcast for a long time because she has helped me tremendously in my own business! Not only is she a part of our Accelerate Mastermind…she is a total expert when it comes to all things search engine optimization AND Google Ads! In today’s episode you’re going to learn all about common mistake...2023-03-2122 minBusiness with Impact#229 One Simple Change You Can Make To Your Content To Start Seeing SalesLet's talk about the one simple change you can make to your content today to start seeing increased results. And by results, I mean leads and qualified sales in your online business. Today's episode is short and sweet, but if you're willing to take action, it's going to be impactful. Ready to learn more? Let’s dive in! --- → Apply for an accelerate call HERE! → Grab Rachel’s NEW 40 ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business! → Have a busin...2023-03-1408 minBusiness with Impact#228 What to Work On Each Day For Maximum Growth In Your Online BusinessIn today's episode, I'm breaking down step by step, what to work on and when in your online business. This episode is a message that I think all entrepreneurs should know. So let's start with a quick question: What's your time worth? No, you don't have to DM me with an exact number, but you can if you want to. (My handle's @rachelrmcmichael on Instagram). But I'm willing to bet that number would be pretty high… especially if we were valuing your time at where you want your business to be, even in the n...2023-03-0715 minBusiness with Impact#227 Creating an Offer That's Worth 10x The PriceWhat would your business look like if you were able to double your results? Or even completely fill your program or 1:1 slots? In order to answer that question… you have to have one thing crystal clear: Confidence that your offer is EXACTLY what someone out there needs. In fact, they’re probably looking for you as you’re listening to this episode right now. Are you clear on the results and value that you can bring to your clients and customers? Chances are you’ve created a program that gets results. And if y...2023-02-2810 minBusiness with Impact#226 The Numbers Don't Lie: How To Use The Data To Solve ProblemsOn today's episode, we are continuing the conversation about how we use the data to make decisions in our business. The problem we see right now with so many struggling business owners is that they're not tracking the data. And because they're not tracking the data, they don't get the results that they were expecting, so they make it mean something about them. But what if instead, moving forward, what if you fully embraced and knew that the story the data is telling you means nothing about you. It means nothing abo...2023-02-2116 minBusiness with Impact#225 The Numbers Don't Lie: The 3 Most Important Pieces of Data To TrackOn today's episode, we are talking all about the three metrics that we track every single week in our online business to make sure that we are hitting our goals! Our motto is: trust your intuition when it comes to creating your messaging, and trust the data when it comes to how well it performed. Here’s why this is so important: When we track the numbers we can determine the ACTIVITY and ACTIONS that led to the results. And when we want more of these results, we can take more of those ac...2023-02-1420 min
Business with Impact#224 How To Consistently Create Content & Market Your OfferOn today's episode, we are answering another write-in question! And the question we got for today's episode was this… “The biggest struggles for me are that I get overwhelmed with organizing my content and my ideas. I actually have a lot of photos and I have a lot of ideas, but they just aren't organized well…And so because of that, I'm not consistent.” Let's talk about consistency when it comes to content creation. I love this topic! And I'm so passionate about this topic that I've actually co-created a solution for you…2022-12-2008 min
Business with Impact#223 Keeping the Excitement (even in the mundane) in Business?Recently I sent out an email and I asked you to ask me your most pressing business questions… The first question that came in was this one, it said, “How can I keep excited about what seems to be the same topics over and over again? Sometimes I feel like I don't have anything new to say, so I'm just not consistent.” Believe it or not, this is such a normal place for online business owners to be. Let’s talk about it! --- → Interes...2022-12-1307 min
Business with Impact#222 How to Set Your Year Up for Maximum SuccessIn today's episode, we're going to talk about some of the things that we are going to be doing in this coming year to set our business up for success. I'm going to take you, in this episode, behind the scenes and share all of the details with you! I want to invite you to listen in with me, even if you're not a "planner," because I know that what I'm going to be talking about today is going to help you set up your next year for maximum success! Let's dive in! ...2022-11-2927 min
Business with Impact#221 Unexpected Lessons from My Mastermind WeekendOn today’s episode, we're going to talk all about the unlikely lessons I learned from a pro NFL stadium tour. Sounds strange right? Well, hear me out… This past week we had the incredible opportunity to host the members of my Accelerator Mastermind in Dallas and for one of our excursions, we went to tour AT&T Stadium (where the Dallas Cowboys play, for those who don’t follow sports…) and this massive building taught me some pretty amazing things about running an online business. Let’s dive in! --- 2022-11-2211 min
Business with Impact#220 How to Prioritize Your Business Task ListsIf you've ever felt like you have way too many things on your to-do list and not enough time to get them done, this episode is for you! On today’s episode, we’re going to talk about how to prioritize your business task lists so that you’re getting 20% of the activities done that yield 80% of the results! Let's dive in! --- → Interested in Rachel’s one-on-one coaching sessions? Learn more HERE! → Grab Rachel’s NEW 40 ways to bring more traffic to your offer checklist to help...2022-11-0809 min
Business with Impact#219 What are Your Thoughts on One-on-One Coaching & Done-for-You Services?What are your thoughts on one-on-one coaching and done-for-you services? I'm so glad you asked because that's what we're going to talk about on today's episode! I was on a call recently with some of my coaches and they asked me an important question. And it's one that I want you to sit down and ask yourself right now… They said, “Rachel, what is your favorite thing that you do in your online business? What is the thing that lights you up, that really excites you, that you love going to work e...2022-11-0109 min
Business with Impact#218 The Power of Messaging, Marketing, and Mindset in Online Business + A Behind the Scenes Look at Impact Profit LIVE!Strategy is important, but it's not going to solve THIS problem… I know that's kind of cryptic, but that's what we're going to talk about on today's episode. Also…welcome back! We are back from a mid-season break that we decided to take since we had a lot going on over here in the Business With Impact brand. We also had our annual, in-person and virtual hybrid event, called Impact Profit Live (which is for all of our current customers). And that two day event just wrapped up last...2022-10-2511 min
Business with Impact#217 What to do When it Feels Like it’s Not WorkingWhat do we do when it feels like things just aren’t working in our online business? What’s the next step you should take? Where do you go from there? On today's episode we’re not only going to ask that question, but we’re going to answer it as well. Because…spoiler alert…we’ve all been there! And it’s more than possible to get out of that slump and move forward. Let's dive in! --- → Grab Rachel’s NEW 40 ways to bring more traf...2022-09-1309 min
Business with Impact#216 What is the Business With Impact Academy?On today's episode, we're going to take you behind the scenes and share all the details you've been asking for when it comes to the Business With Impact Academy™! In this episode, we're discussing… Who is the Business With Impact Academy™ for? Is the Business With Impact Academy™ right for my business? Am I ready for a program like the Business With Impact Academy™? We created the Academy with the online business owner in mind. It’s specifically designed to help online coaches and online course creator...2022-08-3024 min
Business with Impact#215 What is a Business Manifesto + A Look at OursToday's episode is all about something that we recently implemented in our online business - a manifesto – and why we think it’s a good idea for online business owners everywhere! A manifesto is a simple way for you to be able to share what you stand for, what you're about, and why the work that you do matters. Today, we’re going to take you behind the scenes here at McMichael Consulting LLC and share what our business manifesto includes and why we think that these things are so important for the...2022-08-1615 min
Business with Impact#214 How to Set Clear Expectations & Goals for Your Next LaunchIn this episode we're talking about a consistent theme that we see and hear from our clients when it comes to the behind-the-scenes launch! And in this episode we’re sharing how to set clear goals and clear expectations for your launch so that when things come up in your launch (spoiler: because they will!) you can handle them with confidence. Let’s dive in! --- → Grab Rachel’s NEW 40 ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business! → Ha...2022-08-0926 min
Business with Impact#213 Getting the Right Traffic to Your Product, Program, or Service | The MPACT Method: TrafficWelcome to part five (the final episode of our five part MPACT series) where we are breaking down our signature process–our MPACT Method–for scaling your online business and generating that momentum + how to do it in as little as four hours a day, four days a week. You can catch part one, part two, part three, and part four here, but don’t be afraid to dive in right now and go back though these episodes later! In this episode we're talking all about traffic and traffic is all about ge...2022-08-0221 min
Business with Impact#212 How to Simply Create Meaningful Content for Your Business | The MPACT Method: ContentWelcome to part four of our five part MPACT series where we are breaking down our signature process–our MPACT Method–for scaling your online business and generating that momentum + how to do it in as little as four hours a day, four days a week. You can catch part one, part two, and part three here, but don’t be afraid to dive in right now and go back though these episodes later! In this episode we're talking all about content creation! This episode is for you… → If you...2022-07-2621 min
Business with Impact#211 Leads, List-Building, & Launching | The MPACT Method: AttractWelcome to part three of our five part MPACT series where we are breaking down our signature process–our MPACT Method–for scaling your online business and generating that momentum + how to do it in as little as four hours a day, four days a week. You can catch part one and part two here, but don’t be afraid to dive in right now and go back though part one and part two later. In this episode we're talking about the A in the MPACT method and that is ATTRACT! This is all about leads...2022-07-1924 minBusiness with Impact#210 Sales are Like Oxygen To Online Business | The MPACT Method: ProfitI have said before that plugging into a proven process is the fastest way to grow your online business. In this second episode of a new 5-part series, we are going to break down our signature process–our MPACT Method–for scaling your online business so that you know where you next client is coming from, know how to get more of them, and can do it on a part-time schedule. On today’s episode, we’re going to talk about all things sales in your online business and why so many are resistent to selling (an...2022-07-1217 min
Business with Impact#209 How to Build a Strong Foundation for Your Online Business | The MPACT Method: ManagementI have said before that plugging into a proven process is the quickest, easiest–and I might even say–the best way to scale your online business to sustainability and to bigger impact (which of course is going to mean bigger income!). In this first episode of a new 5-part series, we are going to break down our signature process–our MPACT Method–for scaling your online business and generating that momentum + how to do it in as little as four hours a day, four days a week. On today’s episode, we’re going to talk abou...2022-07-0526 min
Business with Impact#208 How to Know if a Mastermind is Right for Your Business + A Behind the Scenes Look of the Business With Impact Mastermind Retreat!You may have heard us say that when you get a group of passionate, driven, online business owners in a room together, miracles can happen! On today's episode, we want to give you a sneak peek behind the curtain of what it looks like in the Business With Impact Mastermind and what our members learned from our most recent retreat! But not only that, we want to help you learn all the things about masterminds…What to look for in a mastermind, what a mastermind is all about, and why a mastermind is different. ...2022-06-2818 min
Business with Impact#207 Practical Productivity Tips for Busy Business Owners with Kristen Van HornOn today's episode, I am so excited to introduce you to my friend and one of our Business With Impact Mastermind participants, Kristen Van Horn! Kristen is an expert when it comes to time management and all things productivity. So if you've ever found yourself saying things like, “Every time I go to check something off my list, I feel like I add two more…” Well, today's episode was created with you in mind. Let’s dive in! --- → Follow Kristen on Instagram: @kristenvanhorn_ → Grab Kristen’s FREE productivity planner HERE!2022-06-2124 min
Business with Impact#206 Process: How to Identify The Key Process You Might Be Missing in Your Online BusinessYou've probably heard us say that building an online business is simple, but it's not easy… So often struggling entrepreneurs come to us because they feel like online business is this puzzle and they know what it's supposed to look like, but it feels like a piece is missing. And so often, we think that’s because we're missing a key process. If you’ve found yourself saying, “If only I had this tool, if only I knew this next step”...you might have a process problem. In today's episode, we're going to talk all ab...2022-05-2426 min
Business with Impact#205 How to Own Your Past & Change Your Future with Dr. John DelonyI am so excited to welcome Dr. John Delony from the Dr. John Delony Show here to the Business With Impact Podcast! On today's episode, we are talking all about John's new book, Own Your Past Change Your Future! And I am telling you…if you only read one book this year, this is the one that's going to change the way you think, it's going to change your relationships, it's going to change your life, and it's going to change your business! Let’s dive in! --- → Follow Dr. John on Ins...2022-05-1928 min
Business with Impact#204 Posture: How to Conquer the Internal Fears of Running an Online BusinessYou can have all of the processes in place for your business, and your presentation and your marketing message can be spot on, but if you're missing this one ingredient, you might find yourself not even taking action on all the work you’ve put in. You might find yourself not hitting send on the email that you just wrote or not pushing post on the social media post that you've been crafting all day long… In today's episode, we're going to talk all about the second P in our three P’s series and that i...2022-05-1724 min
Business with Impact#203 Presentation: How to Effectively Communicate Who You Are & Who You ServeIf you don't know who you help and how you help them, how can you ever expect them to work with you? In last week’s episode, we broke business down into three simple areas… And in this week’s episode, we’re diving in detail to the first area - and we're talking all about presentation. Presentation is all about how you communicate who you are and who you serve in a way that people understand, and they want it… And they can even think of a friend who might need it too! This is h...2022-05-1027 min
Business with Impact#202 The 3 P's: Are there Missing Pieces in Your Online Business Puzzle? Here’s How To Tell…You've probably heard us say that building an online business is simple…but just because it’s simple doesn’t mean it’s easy. And so often struggling entrepreneurs come to us because their business feels like a puzzle and yes, they have an idea of what the puzzle is supposed to look like… but it feels like there's a missing piece (or maybe even a few missing pieces!). In today’s episode, we are going to help you determine which piece is missing, and what to do next… Let’s dive in! --- → Grab Rachel’...2022-05-0326 min
Business with Impact#201 How to Write Marketing Emails that Get Results with Bobby KlinckAs online business owners, we all know the importance of email marketing, but the question becomes: How do we get more people to open our emails? What's the purpose of our emails? Can an email really help someone make a better decision about our product, program, or service? In today's episode, I'm so excited to introduce you to my friend, Bobby Klinck! And we're talking all about how to write emails, but not just that…how to write emails that get results! Let’s dive in! --- → Check out all that Bobby...2022-04-2823 min
Business with Impact#199 How to Platform-Proof Your BusinessIf you have ever worried about what would happen if your favorite social media platform went down (I know I've thought about this scenario before and I’ve been worried that my business would tank), today’s episode is for you! Or if you've ever thought that you needed to be the first one to jump on the latest trends in marketing in hopes that that's going to be the thing that finally skyrockets you to notoriety…today's episode is for you! Today, we’re going to share with you what it means to “platform-proof” your busines...2022-04-1921 min
Business with Impact#198 Membership Sites & the Importance of a Consistent Revenue Stream with Stu McLarenIf you've ever asked these questions in your online business, today's episode was created with you in mind… 1) Where is my next client coming from? 2) How can I continue to grow? Even if I don't have much time? 3) Is a membership something that would work for my business, for my audience, or for my lifestyle? I'm so excited to introduce you today to my friend and my membership coach, Stu McLaren! Stu is the coach who taught me how to grow and scale my own successful membership site and today he's co...2022-04-1419 min
Business with Impact#197 Redefining Branding for Your Business with Shannon TachenyIf you've been in online business for any amount of time, you've probably heard the term, “branding.” And if you're anything like me when I hear that word, I think of fonts, colors, or even a really cute branding board that gives us a vision of how we want our content to feel. But as I was talking to my friend and fellow #impacter, Shannon Tacheny, she took branding to a whole new level and I knew that I just had to get her to come on the podcast to share her expertise with us! 2022-04-1222 min
Business with Impact#196 Revenue vs. Profit: Which one is most important for your online business?Revenue seems to get a lot of attention in the online space. We hear about $10K months and we hear about seven figure success… But what doesn't seem to get a lot of attention is the thing that we actually care about the most in our online business… And that is how much of that revenue stays in our bank account as PROFIT. On today's episode, that's exactly what we're going to talk about. What’s the difference between the two and does it really matter? Let’s dive in! --- → Grab Rache...2022-04-0525 min
Business with Impact#195 Time vs. Money: How To Decide Which Is More Important When Investing In Your BusinessYou may have heard me say in the past, “You can invest your time or you can invest your money…” … And when it comes to growing your online business, you have to choose to invest something. Investment is required. But which is worth more? Your time or your money? This is a question that comes up a lot. It's a question that we answer a lot. And it's a question that we've had ourselves as we make assessments in the business. Do we want to outsource this? Do we want to bring it into the...2022-03-2928 min
Business with Impact#194 Three Big Disasters in My Business & What They Taught Me About SuccessI know that you know that everything I touch doesn't just turn to gold - in life, or in business. And as amazing as that would be, it would really rob me of some valuable life experiences. On today's episode, we're going to take you behind the scenes of some of the worst days in our business and share why we now believe that each of these things that happened was actually happening FOR us and not TO us! We'll share some of the lessons we learned along the way and how you can prepare...2022-03-2228 min
Business with Impact#193 What Does it Mean to Launch in My Business & What’s the Best Launch Strategy?You've probably heard me say at some point that you are one well-executed launch strategy away from your business breakthrough. But what do I mean when I say “launch”? How are we defining “launching”? What is that big, fancy word? If we're not talking about rocket ships, what are we setting in motion? We know that launching is such an important part of your business because if you’re not launching, then you’re not selling. And so when we’re speaking about launching, we’re speaking specifically about the sales mechanism that you select in and for your...2022-03-1524 min
Business with Impact#192 How to Price Your OfferOne question that we get asked a lot is, how do I price my offer? How do I know what value to attach to my deliverables? So, on today’s episode, we’re going to talk through three ways that we approach this with our Business With Impact Academy™ members…some of which are a very different way to ask these questions in your business! And we’ll even throw in a few things that we wouldn't recommend doing when it comes to pricing your offer…some mistakes we often see in the online business world. 2022-03-0823 min
Business with Impact#191 The Pros & Cons of Hosting a Free Challenge vs. a Paid BootcampShould you host a free challenge or a paid bootcamp? On today’s episode, we're going to talk about the pros and the cons of hosting a free challenge versus a paid bootcamp. We're going to talk you through why we recommend initially opting to go free, but why some other businesses choose to go with a paid bootcamp. We’ll dive into the data, metrics, and math of it all so that you have all the information you need to start making these informed decisions for your business! We’ll also tell you how the ma...2022-03-0127 min
Business with Impact#190 How to Get Free Publicity & Build Authority for Your Online Business with Selena SooHave you ever found yourself asking the questions: How can I grow my audience? Or, how can I get more traffic over to my offer? Maybe you've even thought about experimenting with paid traffic strategies, but you're not sure if that's the right avenue for you or what the alternatives might be. Maybe you’ve even felt like you are the best kept secret in your space… If any of these apply to you, today's episode was created with you in mind! Today, I'm interviewing my friend, Selena Soo, and we are talking about all thin...2022-02-2216 min
Business with Impact#189 The Business With Impact Transition & How Do I Decide Between a Membership and A Group Coaching Program?One of the questions that we've been getting a lot recently is…What happened to The Business With Impact Society? Where did it go? And what is The Business with Impact Academy™? How is it different? So on today's Business With Impact Podcast episode, we are going to share why we transitioned from the membership model to the group coaching model in our business. And we’ll also cover some of the questions you can ask when you're deciding what type of program you're going to offer in your business. --- → Join The...2022-02-1533 min
Business with Impact#188 Why Social Media Isn’t the Foundation of Our Business | Content Creation Part 2If you're someone who struggles to show up on social media and who struggles to be consistent on social media, there is an alternative for you! You don't have to be tethered to your phone. You don't have to stop in the middle of a fun activity with your family to take some videos for your Instagram. You don't have to be available all day to show up behind the scenes… There is another option…there is another way. This second part of our two part series on content creation is for you! Last...2022-02-0820 min
Business with Impact#187 The NEW Way of Creating Social Media Content | Content Creation Part 1Today on the Business With Impact Podcast, we're going to talk about why creating what your audience wants isn't the fastest way to success. One of the goals that we set this year in our business was that we wanted to play a different game when it came to content creation. This will be a two-part episode as we seek to answer these questions: How do we decide what we're going to do on social media? And then how do we specifically implement what we’ve created. It’s going to be a great two epis...2022-02-0128 min
Business with Impact#126 Branding Your Business Well with Rachel ScottToday on the Business With Impact podcast I'm excited to introduce you to my new friend and branding strategist, Rachel Scott! On today's episode, Rachel is diving into the impact a strong brand has on your business revenue. She's going to teach you about a surprising color that you might want to use, why color matters, whether to have a personal brand or more of a business brand, when to rebrand, and how to rebrand. I can't wait for you to listen to this episode and to hear about your biggest takeaways. Let's dive in!2020-10-0717 min
Business with Impact#95 Priority Based Living + Goal SettingEvery year, every quarter, and every month, we here at McMichael Consulting LLC review our goals, but we do it in a unique and different way. How? We start with priority-based goals. On today’s Business With Impact episode, we're talking through - what is priority based living, why does it matter, and how do we do it?2020-05-1115 min
Business with Impact#79 Day 1 - The Coronavirus and Online BusinessThere’s a lot happening in the world right now and this week, I have been talking to so many online business owners like you about how the coronavirus COVID-19 pandemic has been affecting your life and your business. Here in the US, many of our schools and local businesses are closed. We’ve seen shortages of toilet-paper and hand-sanitizer, and the economy has reacted swiftly to the ever-growing uncertainty. And I’ve heard from so many of you about how this has affected you… from cancelled travel arrangements… to cancelled bookings… to trying to navigate how t...2020-03-1608 min
Make Your Passion Pay YouSix Figure Mindset Shifts & Creating Recurring Revenue with Rachel McMichaelRachel McMichael is one of my favorite mentors and friends in the coaching industry and I can't wait for you to glean from her wisdom! As the CEO of THREE six figure online businesses, wife, and mom of two-Rachel knows what it takes to build a business that allows you to thrive. Former accountant turned entrepreneur, Rachel is an expert at understanding your numbers and how to create recurring revenue in your business. In today's episode we're discussing Rachel's journey to entrepreneurship, what needs to shift to create a six figure income and what numbers a...2020-02-0359 min
Business with Impact#39 The One ThingOne of the questions that I get asked all the time is, “Rachel, How did you get started in the online business world?” And while I’ve answered that question plenty of times privately, I've never really shared my story publicly. So that's exactly what I'm doing on today’s Business With Impact podcast episode! I hope that this will inspire you in two ways: I hope that it inspires you to be authentic in sharing your own story. I hope that my story shows you that this is so possible for you too. ---- Su...2019-06-1821 min
EmpowHERed with Alli Elmunzer23. How to Take Your Business from Struggling to Scaling with Rachel McMichael Rachel McMichael is a business strategist and coach who helps female entrepreneurs leverage the power of Facebook Advertising and breakthrough their business ruts to launch and scale their online businesses. Through her signature programs, The acADemy Course and the Business Breakthrough Group Coaching Program, and her podcast, Business with Impact, Rachel works with driven entrepreneurs to bring them the strategies they need to build a business that allows them to live the life they love while still creating a massive impact. Her ravings fans and clients have called her “a fantastic mentor” and have said, “Working with Rachel...2019-06-0356 min
Epic Success with Dr Shannon IrvineDr. Shannon Interviewed by Rachel McMichael The Power Of Our Entrepreneurial MindSo many people, my past self included, want to skip the “mindset woo” and go straight to strategy. The problem with that is, looking to strategy means you’re focusing on things outside your control instead what you already have inside of you. Rachel McMichael interviewed me on her podcast, Business With Impact, and brought up so many great questions that allowed me to do what I love to do most: show the science behind the “woo.” The reality is, neuroscience backs up why our mindset, especially as high-achievers, is the foundation of success. I really embraced this oppor...2019-05-2224 min
The Direct Seller's PodcastAutomating Your Life and Business Without Sacrificing Your Family with Rachel McMichaelSend us a textAre you an entrepreneur? Would you like to scale your business without sacrificing your family? Today, Rachel is talking to one of her good friends, Rachel McMichael. You're really going to love her because she's on fire! She's an intelligent and kind person who is also very analytical and able to see situations from a very different perspective from the way that Rachel sees things. In today's episode, our guest Rachel will be talking to us about how to automate life, as a mom and as a business owner. Tune in now to...2019-04-3031 min
Business with Impact#32 Leveraging the Power of Pinterest for Your Business with Rachel NgomOn today's episode I'm interviewing Rachel Ngom, the host of She’s Making an Impact Podcast, as well as a business and lead generation expert, whose passion is helping purpose-driven female entrepreneurs drive more traffic, leads and sales with Pinterest, blogging, and strategic use of automation. Rachel went from being on food stamps with negative $400 in her checking account to a multiple 6 figure online business, she now helps others do the same with her signature courses & programs.2019-04-2921 min
Business with Impact#30 Private Coaching for the Beginner Entrepreneur with Rachel PerryOn today's episode I'm interviewing Rachel Perry, co-founder of The Tag Team Party Peeps, host of the Making the Leap podcast, and a business coach for lady bosses who want to get beyond the limiting beliefs and stories that are holding them back from making 6-figures in their businesses. Rachel not only is she an entrepreneur on the cusp of her first 7-figure year but she also juggles being a mom, wife and CEO just like you.2019-04-1519 min