Shows
Spark of AgesHow a CMO Transforms a SaaS Brand/Mandy Dhaliwal - Nutanix, Team Alignment, Perfect Pairings ~ Spark of Ages Ep 43Mandy Dhaliwal, CMO at Nutanix, shares her journey transforming a technical infrastructure company into a leader in hybrid multi-cloud solutions, driving market value from $5 billion to $20 billion through strategic marketing and positioning.• Simplifying complex technology messaging from "hybrid multi-cloud" to the customer-friendly "run anything anywhere"• Implementing agentic AI on the Nutanix website to provide 24/7 global customer support and real-time market feedback• Building credible brand identity by standing out with bold visual choices while focusing on substance and customer value• Aligning marketing with broader business objectives through cross-functional collaboration and shared revenue goals• Empowering internal t...2025-08-011h 00Spark of AgesThe Freemium Formula: Converting Fear Into 10X Growth/Bill Macaitis - Slack, PLG, Pivots ~ Spark of Ages Ep 42Subscribe now to get more insights delivered to your inbox from today's most innovative business leaders and marketing pioneers who are redefining how companies grow in the digital age.Bill Macaitis shares his expertise on Product-Led Growth (PLG), revealing insights from his time as CMO at Slack, Zendesk, and SVP of Marketing at Salesforce where he helped drive remarkable growth through customer-centric strategies.• PLG is about recognizing that people spend more time in products and infusing marketing, sales, and support directly into the product experience• Enterprise software often fails because it prioritizes features over usab...2025-07-181h 02Spark of AgesThe Ecosystem Growth Playbook That Works for Canva/Indy Sen - Cha-Ching, Zen, Batman ~ Spark of Ages Ep 41Indy Sen, ecosystem marketing lead at Canva, shares his journey through tech giants like Salesforce, Box, MuleSoft, Google, and now Canva, where he's applying his unique "messaging as an API" philosophy to build an ecosystem that serves as a powerful multiplier for the entire company.• Canva's mission of empowering the world to design has evolved from consumer beginnings to enterprise solutions• The ecosystem functions as a multiplier, helping source innovations from third-party developers and technology partners• Growth from zero to approximately 700 apps in just two years demonstrates the platform's appeal as a distribution mechanism• Design p...2025-07-031h 21Spark of AgesHow US Defense Could Fight at Machine Speed/Matt Bigge - DefenseTech, X-Bow, F.I.R.E. ~ Spark of Ages Ep 40Matt Bigge, partner at Crosslink Capital and former 10th Mountain Division infantry officer, shares his unique perspective as a venture capitalist, military veteran, and deep tech investor on the revolution happening in defense technology & how modern defense technologies are evolving to meet today's security challenges. His MIR framework—modular, interoperable, responsive—offers a blueprint for effective military innovation in an era where asymmetric threats and machine-speed warfare are becoming the norm.• Using low-cost expendable systems like drones against expensive platforms as demonstrated in Ukraine• Building defense tech that's modular (plug and play), interoperable (communicates across systems), and respo...2025-06-201h 08Spark of AgesBuilding a Growth LM That Actually Gets Your Business/Position2 - Arena, Calibrate, LSTM ~ Spark of Ages Ep 39In this eye-opening conversation, join host Rajiv Parikh as he unveils Arena AI – their revolutionary platform that's transforming how marketing campaigns are planned, executed, and optimized. Sajjan Kanukolanu (VP of Global Operations) and Vikrant V.(CTO) walk us through how their team has embedded 20 years of marketing expertise into a system that combines project management, unified analytics, and AI agents that execute real marketing work.• Arena includes project management specifically designed for marketing workflows• The Calibrate interface provides unified dashboards pulling data from 130+ platforms• RPA technology connects even to custom platforms without APIs• AI co-pilot p...2025-06-0556 minSpark of AgesThe Agentic Revolution Transforming Go-to-Market/Chandar Pattabhiram - Workato, AI Agents, Onlyness ~ Spark of Ages Ep 38Chandar Pattabhiram, marketing maestro and Chief Go-to-Market Officer at Workato, shares his expertise on the agentic economy and the revolutionary impact of AI on go-to-market strategies.• The rise of AI agents brings productivity without pause, enabling organizations to shift from reactive to proactive approaches• Current AI implementation remains largely experimental and edge-focused rather than addressing core business processes• Workato's approach focuses on cross-functional processes versus siloed applications to prevent agent sprawl• Traditional go-to-market principles still apply – win more, win bigger, win faster – but AI provides unprecedented efficiency• Enterprise context is crucial for AI effectiveness...2025-05-231h 04Spark of AgesThe Contrarian Thinker of Digital Entertainment/Marc Hustvedt - YouTube, Mr. Beast, Creators ~ Spark of Ages Ep 37Marc Hustvedt shares insights from helping to scale Mr. Beast to 350 million YouTube subscribers and building a global creator brand, revealing the unique combination of traits that separates extraordinary creators from everyone else. Check out Contrarian Thinking and Codie Sanchez to learn more about Marc's current work helping people buy and grow small businesses.• Creator-led businesses eliminate the power imbalance found in traditional media• The most successful YouTube integrations feel natural and appeal to the global audience• Small, targeted audiences of 10,000 engaged followers can build lucrative businesses• The future of media belongs to individual creators...2025-05-091h 03Spark of AgesBootstrapping a Community Wildfire Response/Sandeep Parikh - Altadena, Crowdfund, EffinFunny ~ Spark of Ages Ep 36Sandeep Parikh shares his journey of resilience after being displaced by the LA wildfires, discussing how the disaster tested his strength as a father, husband, and creator while inspiring new approaches to filmmaking and community building.• Surviving the devastating LA wildfires that destroyed over 9,000 structures and left countless homes uninhabitable due to toxic contamination• Co-founding Eaton Fire Residents United to map toxin spread through affected neighborhoods when official support fell short• Maintaining creativity despite compounding challenges to Hollywood from pandemic, strikes, and now natural disasters• Pioneering crowdfunding success with culturally authentic projects like DesiQuest and the...2025-04-251h 25Spark of AgesThe Playbook for Courageous Marketing/Udi Ledergor - Gong, Super Bowl Commercial, Magic ~ Spark of Ages Ep 35Udi Ledergor, Gong's Chief Evangelist and former CMO, reveals how courageous marketing strategies helped propel Gong from startup to multi-billion dollar company status while redefining the B2B marketing playbook.• Creating bold B2B marketing that stands out requires courage and rejecting "boring practices" that yield ordinary results• The "punching above your weight" strategy helped Gong appear much larger than it was, allowing early access to enterprise customers• Gong's Super Bowl commercial hack: buying regional ads in tech hubs for under $350K instead of spending $20M on national spots• The 95-5 rule: most marketers only tar...2025-04-1153 minSpark of AgesModern Sales Skills For a Digital Buyer/Elay Cohen - SalesHood, Enteprise, Taylor Swift ~ Spark of Ages Ep 34Elay Cohen, CEO and co-founder of SalesHood, shares his journey from Salesforce to pioneering the sales enablement category through his AI-driven platform.• Built SalesHood to address the unmet need for scalable sales enablement solutions• Pioneered sales enablement at Salesforce, helping scale revenue from $300M to $3B• Created a direct connection between sales ramp time and company performance• Focus on leading indicators (meetings booked, pipeline created) vs lagging indicators (quota attainment)• Essential modern sales skills: curiosity, storytelling, communications, and effective meeting management• AI role-playing driving 231% more enablement activities with 45% fewer enablement staff• Digital sales...2025-03-211h 05Spark of AgesNetwork Like a Ninja (How to Grow Your Career)/Susan Hailey, Jean Kovacs, Shannon Lundgren - Jobs, Mentors, Old Boys Club ~ Spark of Ages Ep 33We share transformative insights on leveraging your network for career growth. Our guests Susan Hailey (CHRO @ Enable), Shannon Lundgren (Founder & CEO @Shannon's Circle) and Jean Kovacs ( share how to navigate personal branding effectively and develop meaningful connections that elevate your career potential.• Networking should focus on building relationships, not just asking for favors• Strategies to engage your network authentically without asking for jobs• The distinction between mentorship and sponsorship, emphasizing sponsorship importance• Tactics for making positive first impressions during networking events• The importance of giving more than you take in networkingDiscover t...2025-03-0753 minSpark of AgesHow Podcasting Leads to Growth/Simon Chou - Personal Branding, Community, Hot Sauce ~ Spark of Ages Ep 32Building a personal brand through podcasting can be a game changer for marketers looking to connect authentically with their audience. Simon Chou, host of @marketingonmars shares strategies for growing a podcast, engaging communities through unique events, and leveraging technology to streamline marketing efforts.• Insights on the current podcast landscape and listener demographics• The significance of consistency in podcasting• Steps to cultivate a powerful personal brand online• Importance of building community both digitally and in-person• The transformative role of AI in enhancing marketing strategiesEver wondered how the perfect blend of hot sauces and...2025-02-241h 04Spark of AgesThe Innovation Leap that's happening in India/Kumar Ganapathy ~ 3iPartners, Deep Tech, Impact - Spark of Ages Ep 31This episode with Kumar Ganapathy "dives" (yes we know AI loves this word) deep into the realm of deep tech in India, exploring impactful investment strategies and the entrepreneurial spirit necessary for success in this complex landscape. Listeners gain insights into the challenges faced by founders, the importance of resilience, and the unique opportunities that lie within the Indian market.• Introduction of Kumar, his background and 3i Partners• Explanation of deep tech and its significance• Investment strategies focusing on India as a starting point• Resilience as a key trait among successful entrepreneurs• Case studies of...2025-02-0857 minSpark of AgesHow the US Air Force will use AI/Jason Hansberger, Tim Henderson - Great Power Competition, HAWs, Kill-Chain ~ Spark of Ages Ep 30This episode explores how technology, specifically AI, is reshaping military strategy and national defense. Colonel Jason Hansberger and Author/Entrepreneur Tim Henderson discuss the implications of AI in warfare, the ethical considerations surrounding autonomous weapons, and the U.S. military's strategic innovations.• Examining the significant U.S. defense budget and global military expenditure • Understanding the new age of Great Power Competition• Addressing the role of AI and innovation in military operations • Discussing the ethical implications of autonomous capabilities • Highlighting DAF Stanford AI Studio’s mission and objectives • Exploring practical AI applications within current military co...2025-01-261h 12Spark of AgesDevising Investment Strategy for AI/Ashish Aggarwal, Akash Agarwal, Viral Tolat - 2024 vs 2025, IPO Market, Fake Companies ~ Spark of Ages Ep 29The episode explores the investment landscape in both public and private markets, focusing on technological opportunities and insights for 2025. Key discussions include the importance of resilience against market volatility, the impact of AI on innovation, and an outlook on the IPO market.• Highlights of recent economic performance and predictions for future growth • Role of AI and technology in shaping investment strategies • Discussion on the importance of preparing for black swan events • Diverging opinions on IPOs and their focus on early investor liquidity • Growing relevance of AI in venture capital decision-makingAI is reshapi...2025-01-131h 05Spark of AgesGTM Predictions for 2025 and Beyond/Jon Miller, Abhi Ingle, Michael Ni ~ Spark of Ages Ep 28The episode centers on the evolution of marketing in an AI-dominated landscape, discussing whether traditional marketing roles are becoming irrelevant as organizations shift towards more integrated structures. Key topics include the importance of brand, human relationships, and the challenges of relying on outdated metrics as the industry heads toward 2025. • Examining concerns around the relevance of marketing in the AI era • Discussing the blurred lines between marketing and sales roles • Reflecting on the need for a new definition and strategic role for marketing leaders • Identifying mistakes in current go-to-market strategies • Highlighting the significance of building brand...2024-12-2759 minSpark of AgesGTM = "Get The Money"/Bobby Napiltonia - Building a Marketplace, Distribution, Hershey ~ Spark of Ages Ep 27Welcome to another electrifying episode of the Spark of Ages podcast! Today, we sit down with the legendary Bobby Napoltonia, whose 36-year journey has forever shaped the tech landscape. From bringing sound to computers to democratizing the telecommunications industry, Bobby’s fingerprints are all over the tech we use daily. 🙌 Join Bobby and your hosts Rajiv and Sandeep Parikh as they chat about everything from building Salesforce's AppExchange to why his strategy isn't 'go to market' but 'get the money'.Find out how Bobby's visionary strategies have reshaped companies like Twilio and Salesforce, and why thinking outside the b...2024-12-071h 03Spark of AgesCreating Signal Not Noise/Melissa Rosenthal - The New PR, Driving In-Bound, Listicles ~ Spark of Ages Ep 26What if your company's marketing could transform into its own dynamic trade publication? Learn from Melissa Rosenthal, co-founder of Outlever, as she shares her innovative approach to modern marketing on the Spark of Ages podcast. With Melissa's deep insights, we challenge outdated marketing strategies and unveil how companies can thrive in an AI-driven world by streamlining their tech stacks and targeting meaningful growth. Her experience at ClickUp underscores the importance of consolidating marketing efforts into efficient, multi-functional platforms.Join us as we uncover Outlever's transformative tactics that help businesses reach new heights by focusing on inbound marketing...2024-11-231h 01Spark of AgesSecret Sauce of CMOs/Alice Crowder - Chicken Sandwich Wars, Segmentation, Hedonistic Index ~ Spark of Ages Ep 25Join Rajiv Parikh on the Spark of Ages podcast as he explores the secrets behind Krispy Krunchy Chicken's rise in the Chicken Sandwich Wars. With insights from Alice Crowder, the CMO who has transformed the brand's offerings into must-have menu items we'll learn about marketing innovation, and why KKC is a cut above the rest. Discover the secrets behind their mouth-watering chicken, growth strategy, and how Alice’s leadership is fueling a nationwide craze. Get a firsthand look at how strategic data use and innovative marketing have redefined roles in the fast-food sector, amidst technological evolution.Explore the u...2024-11-0852 minSpark of AgesThe Business of Play/Brian Litvack - LeagueApps, Youth Sports, The Anxious Generation ~ Spark of Ages Ep 24Join Rajiv Parikh on the Spark of Ages podcast as he chats with LeagueApps co-founder Brian Litvack who shares how technology can uplift youth sports organizations. Discover how League Apps has evolved from its humble beginnings to becoming a crucial tool for over 3,000 sports organizations, offering solutions for everything from scheduling to communication. Brian shares his passion for using technology to create positive experiences for millions of young athletes and their communities, highlighting the company's journey and vision for the future.We examine the nuances of youth sports with a focus on parental behavior and the pivotal...2024-10-291h 03Spark of AgesMaking Better Food from the Plant Up/Tony Martens - Alternative Meat, Texas, Superfoods ~ Spark of Ages Ep 23Can the future of our food systems be saved by a humble aquatic plant? Join us as we sit down with Tony Martens, co-founder of Plantible Foods, who believes it can. Plantible's innovative plant protein, Ruby, derived from the sustainable Lemna plant, may hold the key to revolutionizing agriculture and food production. Tony shines a spotlight on the pressing environmental issues of our current food systems, from greenhouse gas emissions to water consumption and biodiversity loss. Discover the fascinating journey of Rubisco protein, a nutritional powerhouse found in leafy greens, which Plantible has harnessed to outperform traditional a...2024-09-181h 01Spark of AgesGrowing a Growth Marketing Firm with AI/Rajiv Parikh - Conversions, Great Souls, Belichick ~ Spark of Ages Ep 22On this episode of Spark of Ages, we sit down with Rajiv Parikh, CEO of Position Squared, to do a mid-year review to uncover the daily grind and the high-stakes decisions behind leading an AI-driven growth marketing powerhouse. Rajiv offers a treasure trove of insights into the transformative power of AI, revealing how his company has formed a robust AI product development team, launched strategic initiatives, and tackled the challenges of fundraising to seize AI-driven opportunities.Next, we spotlight two compelling business success stories. How does a security company specializing in deception security boost their lead-to-close rates...2024-08-241h 03Spark of AgesMastering Silicon Valley Sales/Ankur Srivastava - Confidence, Curiosity, Cloud Marketplaces ~ Spark of Ages Ep 21Join us on the Spark of Ages podcast as we unlock the secrets behind Silicon Valley's sales success with our insightful guest, Ankur Srivastava. Ankur takes us through the transformative power of cloud computing and SaaS marketplaces, particularly Amazon Web Services (AWS), in fostering startup growth. Discover how AWS has enabled rapid innovation for technology companies worldwide and gain valuable tips on developing your sales skills through curiosity and a deep understanding of human behavior.Transitioning between cultures can be daunting, especially in a corporate setting. Ankur shares his personal journey from the hierarchical environment he grew...2024-08-111h 02Spark of AgesBuild a World Faster, Better, Cheaper/Banks Boutte - Kitbash3D, Gaming, Community Led Growth ~ Spark of Ages Ep 20Join us as we sit down with Banks Boutte, the visionary co-founder and co-CEO of KitBash3D, to uncover the secrets behind the booming gaming sector, now more influential than music, movies, and publishing combined. Banks offers an exclusive look into how 3D technology is revolutionizing various fields, from automotive to fashion, and breaks down the monumental shifts that have democratized content creation, making high-quality production accessible to all.Get ready to be inspired by KitBash3D's incredible journey since its 2016 inception. We explore how the company is transforming 3D asset creation and distribution, providing tools that...2024-07-2746 minSpark of AgesCracking the Code of Life/Ashwin Gopinath - Multiomics, Product Led Growth, Jonas Salk ~ Spark of Ages Ep 19Email us with any feedback for the show: spark@postion2.comFind more great content like this at: https://www.position2.com/If you like what you here, please drop us a comment!What if you could harness the power of AI to revolutionize drug safety? Join us as Dr. Ashwin Gopinath, MIT assistant professor and co-founder of Biostateai, shares his incredible journey from electrical engineering in India to the cutting edge of biotechnology. Discover how his startup is utilizing generative AI to transform drug safety and toxicity forecasting, and learn about the personal experiences...2024-07-131h 06