Shows
Macros For LifeEp 98. Selling on Instagram Stories in 2026: Why the Old Rules Don’t Work AnymoreIn This Episode, You’ll Learn:
• The major shifts happening on Instagram in 2026 • Why polished, static Stories are actually repelling buyers • How audience behavior has evolved and what they need from you now • The subtle mistakes coaches make that interrupt trust and kill conversions • The foundational principles behind the new C.A.S.H.™ Framework • Why DM triggers, talking-head videos, and emotional alignment outperform old tactics • How to begin reshaping your Stories for deeper engagement and better sales
Takeaways
• Today’s buyers are savvier, more skeptical, and less respo...
2025-12-1014 min
Macros For LifeEp 97. How to Prep Your Clients for a Fat Loss Phase: Why 4- 6 Weeks at Maintenance Changes EverythingEpisode Summary
Most coaches rush clients straight into a deficit and then wonder why fat loss stalls, biofeedback tanks, or consistency falls apart. In this episode, we break down why maintenance is the real starting line for an effective fat loss phase, and why 4-6 weeks at maintenance sets the entire cut up for success. If your clients struggle to lose fat (or stay consistent), this simple shift changes everything.
In This Episode, You’ll Learn:
• Why fat loss doesn’t start with slashing calories • The purpose and power of a 4 - 6 week main...
2025-12-0311 min
Macros For LifeEp 96. Macros Aren’t Math, They’re MetabolismIf you’re still coaching macros like they live in a calculator, you’re missing the most important part: your client’s context.
In this episode, Eve breaks down why macros aren’t just numbers ... they’re communication. You’ll learn how to stop treating nutrition coaching like a math problem and start seeing it for what it really is: a conversation between metabolism, hormones, and lifestyle.
This is the episode that will make you rethink how you build macro plans, how you assess client feedback, and how you coach beyond the numbers.
Because macr...
2025-11-1109 min
Macros For LifeEp 95. The Loneliness No One Talks About: Working From Home as a Fitness CoachEveryone glamorizes working from home as a coach; the freedom, the flexibility, the dream schedule. But no one talks about how quiet it can get.
In this episode, Eve gets real about the loneliness that comes with working from home as a fitness or nutrition coach. You can coach twenty clients a day and still feel completely alone—because messages aren’t connection. And when the lines between work and life blur, that “dream schedule” can start to feel heavy fast.
Eve breaks down why this loneliness is normal, what’s changed since 2020, and how to reb...
2025-11-0519 min
Macros For LifeEp 95. The Loneliness No One Talks About: Working From Home as a Fitness CoachEveryone glamorizes working from home as a coach — the freedom, the flexibility, the dream schedule.
But what they don’t tell you is how quiet it can get.
In this episode, Eve gets real about the loneliness that comes with being a work-from-home fitness coach — the kind that hits when you’re coaching clients all day but still feel disconnected from actual humans.
You can coach 20 clients a day and still feel completely alone — because messages aren’t connection. The work-from-home dream can get heavy if you don’t build a life that suppo...
2025-11-041h 55
Macros For LifeEp. 94 You Can’t Convince Your Clients to Change (and That’s Not Your Job)If you’ve ever wanted to shake a client and say, “Just trust me... eat more food!”… this episode is for you.
In today’s episode, Eve breaks down one of the toughest truths in coaching: You can’t convince your clients to eat more, stop dieting, or change habits they’re not ready to release. Because real change doesn’t happen through convincing, it happens through readiness and self-accountability.
Eve shares why logic doesn’t override fear, how to recognize when a client isn’t ready to change, and how to shift from pushing harder t...
2025-10-2913 min
Macros For LifeEp 93. Why Your Clients Aren’t Losing Fat - And It’s Not the CaloriesMacros work… until they don’t. Every coach has had that client who does everything “right”—hitting macros, workouts, steps, and water—yet the fat loss just won’t happen. Most coaches respond by cutting calories lower, but that’s often the wrong move.
In this episode, Eve breaks down the real reasons fat loss stalls even when the math looks perfect, including metabolic adaptation, hormone imbalances, micronutrient deficiencies, and gut health issues. You’ll learn what to look for, how labs can uncover hidden barriers, and how to shift your coaching approach so you stop losing frustrated clients...
2025-09-1914 min
Macros For LifeEp. 92 Why Clients Want Labs and How Hormones Change ThingsMacros work—until they don’t. If you’ve ever had a client who tracks perfectly but still can’t break through a plateau, you know the frustration. Lowering calories and adding more cardio only go so far. The truth? It’s not always about the macros.
In this episode, I share why your clients actually want lab testing, how hormone health changes everything, and why integrating labs into your coaching can take you from guessing coach to trusted expert.
You’ll learn:
Why clients want labs (it’s not about the numbers—it’s about clari...
2025-09-1013 min
Macros For LifeEp. 91 From Macros to Root Cause: How Sabra Doubled Her Coaching Business with Functional LabsSabra Cawby transformed her coaching practice by diving into functional nutrition and hormone-focused strategies. In this episode, she shares how shifting from macro-based coaching unlocked deeper client transformations—from gut healing and weight loss to pregnancy and hormonal balance.
About Sabra Cawby
Sabra is a Certified Functional Hormone Specialist, Functional Nutritionist, and Certified Personal Trainer. She helps clients uncover root causes of issues like low energy, gut dysfunction, perimenopause, and hormonal imbalances—even when conventional labs return “normal” results.
Her mission: help men and women feel strong, balanced, and confident using functional testing like GI‑...
2025-08-2841 min
Macros For LifeEp 90. Coaching Women Through Real Transformation with Rose RyanWelcome to our new coach series, Beyond the Certification: how coaches turn knowledge into transformation.
In this episode, Eve sits down with Rose - an alumni of both Macro Mentorship and the Functional Nutrition Coaching Certification we talk about:
In this episode of Macros for Life, we sit down with Rose Ryan, founder of Garage Girl Fitness, who’s built a powerhouse brand helping women—from teens to women in their 60s- find strength, confidence, and real results beyond the gym.
With a strong background in personal training, fitness classes, a...
2025-08-0536 min
Macros For LifeEp. 89 Macros, Labs & the Shift to Functional Coaching with Payton BeaverWelcome to our new coach series, Beyond the Certification: how coaches turn knowledge into transformation.
In this episode, Eve sits down with Payton Beaver - an alumni of both Macro Mentorship and the Functional Nutrition Coaching Certification we talk about:
her journey to become a coach
how she integrated her RN BSN with functional lab work and macros
her transition from gen pop to functional nutrition as her niche
the gaps she filled with lab work
her pivot to root-cause framework
Connect with Payton: https://www.instagram.com/paytonbeav/
Connec...
2025-07-3029 min
Macros For LifeEp 88. Creating your Dream Schedule with Lisa HuffWhat if your calendar actually felt like a reflection of the life you wanted… not just the one you’re surviving? In this episode, Eve sits down with stylist-turned-beauty business coach Lisa Huff to talk about what it really means to create your dream schedule—and stick to it.
Lisa gives a behind-the-scenes breakdown of the strategy and mindset that helped her scale.
Whether you're behind the chair, coaching, or juggling both—this episode will help you stop shrinking your life to fit your business. Let’s stretch the damn bucket.
How she keep...
2025-06-2329 min
Macros For LifeEp. 87 "I Can't Afford That" to Owning Her Own Gym with Courtney KoppWhat started as a weight loss goal... turns into a business built on movement, momentum, and mindset.
In this episode, I sit down with Courtney Kopp—founder of Momentum on Main —to talk about how a single bet sparked a full-blown career shift. From the coach who once said “I probably can’t afford that” to the woman signing a lease and opening a gym, Courtney’s story is all about following your gut, trusting the process, and building something that feels right.
We dive into:
Why her business was born out of Macro Mentorship...
2025-05-2658 min
Macros For LifeEp 86. Macros Aren’t the Problem…. But They’re Not Always the Full SolutionMacros work. Tracking works. But what if your client is doing everything right — hitting their numbers, getting their steps, training hard — and they’re still bloated, exhausted, or stuck?
In this episode, Eve breaks down why macros might not be the issue… and why they’re not always the full solution. You’ll learn the three major roadblocks that stall progress — even with the perfect macro plan — and how to coach through them like a pro.
What You’ll Learn:
Why more macro math won’t fix chronic fatigue or fat loss plateaus
How stress...
2025-05-0822 min
Macros For LifeEp 85. When Your Labs Are Normal… But You Still Feel Like CrapEver been told your labs are “normal”... but you still feel tired, bloated, anxious, wired, or just totally off? You’re not alone. And no .... it’s not all in your head. In this episode, we’re diving into why “normal” labs don’t always mean optimal health.
We’ll talk about the limitations of conventional bloodwork, what those normal ranges actually mean, and how functional testing can reveal the root cause of your symptoms. If you’re sick of being told everything looks fine while your body tells a different story, this one’s for you.
What You’ll Lear...
2025-05-0517 min
Macros For LifeEp. 84 The Fat Loss Blueprint – A step-by-step approach to optimizing fat lossStruggling to lose fat despite doing "all the right things"? In this episode of Macros for Life Podcast, we break down the exact steps to assess why fat loss has stalled and what to adjust next. From dialing in your calories and macros to optimizing food quality, lifestyle, and even lab work—this is your roadmap to getting results without extreme diets or endless cardio.
What You’ll Learn in This Episode:✔️ The #1 reason fat loss stalls (and how to fix it)✔️ How to know if you’re actually in a calorie deficit✔️ The role of macros: Ar...
2025-05-0116 min
Macros For LifeEp 83. New Year, Same Quitter? Not This Time.Episode Summary:It’s that time of year again—when the gyms are packed, meal plans are perfect, and your motivation feels unshakable… until it doesn’t. 😅 In this episode, we’re calling out the New Year’s Dropout Syndrome and giving you the pep-talk to avoid becoming a statistic. If you’re tired of quitting on yourself by February, this episode is your wake-up call.
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Links and Resources Mentioned:
Free 3 Day Macro Nutrition Course: https://www.themacrouniversity.com/3-day-macro-tracking-course
Functional Nutrition Coaching Certification: https://www.themacrouniversity.com/fnc-waitlist
📧 Join Our Email List: Weekly t...
2025-02-1714 min
Macros For LifeEp 82. What is functional nutrition and why you should care?What is functional nutrition?
Functional nutrition goes beyond counting calories or following food pyramids—it’s about understanding how food affects your body on a system level.
Think of it as connecting the dots between what you eat, how your body functions, and how you feel.
Our big announcement
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Functional Nutrition Coaching Certification: https://www.themacrouniversity.com/fnc-waitlist
Bloodwork blueprint: https://www.themacrouniversity.com/the-bloodwork-blueprint
Blog: https://www.themacrouniversity.com/blog
2025-01-2722 min
Macros For LifeEp 81. We are Back After Taking a Big Break- Life UpdatesWe've been gone for 4 months and can't wait to share what we have been up to.
Eve & Randall
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Podcast Freebies:
Free How to Track Macros Guide https://www.themacrouniversity.com/howtotrack
Macro Mentorship waitlist: https://www.themacrouniversity.com/mentorshipwaitlist
FNC waitlist: https://www.themacrouniversity.com/fnc-waitlist
FNC MODULES:
Getting started with the FNC Course
Introduction to Functional Nutrition
Understanding the Endocrine System
Metabolism & Nutrient System
Hypothalamic-Pituitary-Adrenal System
Sex Hormone Systems
The Role of the Thyroid
Gut Health and Its Impact on Wellness
Liver, Renal & Deto...
2024-11-2229 min
Macros For LifeEp 80. How I Built A Course in 3 DaysIn this podcast I map out how a built out a course in 3 days…well, honestly most of the work I did in one day.
This is one of the biggest projects I have tackled in the past 6 year and I’m super excited.
If you are looking for a BTS podcast on course building- take notes bc its good!
__________________________________________________________________
Join our business newsletter here: https://www.themacrouniversity.com/business-list
Functional Nutrition & Hormone Specialist Early Bird List
Build your business with a Kajabi Free Trial (click here)
2024-08-0725 min
Macros For LifeEp 79. You Don’t Need a Freebie for Your Nutrition BusinessDespite what the other business coaches say, you don't need a freebie pdf guide to grow your business. In less than the time takes to listen to this podcast, you could have new leads coming into your business.
I go through the freebie pros & cons and transparency behind what really works. These methods have helped us send over 100,000 emails to warm clients who want to work with us everyday.
This podcast will change your mind about freebies.
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Business on purpose newsletter : https://www.themacrouniversity.com/business-on-purpose
Macro Mentorship waitlist: https...
2024-07-1715 min
Macros For LifeEp 78. How to Simplify Your Nutrition This SummerSummer nutriton is hard if you let it be that way! I have 4 ways for you to simplify your nutriton this summer with less tracking :)
You don't have to be experienced or in a deficit to do this!
Hand portion method explained
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Want customized support this summer?
Macros 101 Group Coaching Program is coming back soon!
Macros 101 is a beginner to intermediate-level, macro nutrition group coaching program for women looking to lose weight safely and sustainably without restriction or hard-core dieting while learning about macro tracking...
2024-07-1116 min
Macros For LifeEp 77. I Deleted Instagram - Here's What HappenedI deleted Instagram 5 days.
I have only deleted the app 3x in 10 years for 1 week max.
Why?
I am working on the next big thing for MacroU and I wanted to be focused with my undivided attention.
How long?
As long as it takes but I’m guessing till mid July/august.
My goals:
To finish this project I started in September 2022
What I’ll miss:
All my internet friends who have made life as an entrepreneur fun
2024-06-2625 min
Macros For LifeEp 76. How to Say No to Placing Clients in a Fat Loss PhaseReady for Fat Loss? First access these:
Current activity
Current calorie intake
Calculated TDEE
Time at current caloric intake
Method of nutrition tracking
Last Diet: date, length, calorie goals, post-diet plan, results
Diet before the last diet: date, length, calorie goals, post-diet plan, results
Health issues/conditions/concerns
Physique & strength goal
Commitment level
Bottom line: is the juice worth the squeeze?
Also, Macro Mentorship is open! Hope to see you inside
June 2024 Cohort: Macro Nutrition Coaching Certification
2024-06-1913 min
Macros For LifeEp 75. Get More Sales With a Signature OfferDo you really need another offer or do you need to work on the one you have?
We get to the bottom of this in today's podcast.
Also, Macro Mentorship is open! Hope to see you inside
June 2024 Cohort: Macro Nutrition Coaching Certification
2024-06-0721 min
Macros For LifeEp.74 Macro Mentorship.... The cert you didn't know you needed!Listen in today as Eve talks about how confidence is the biggest thing you need in your coaching career.
https://www.themacrouniversity.com/certification
Macro Mentorship Group Coaching Includes:
4 months of coaching calls
(2) 60-minute Intimate Group coaching support calls led by Coach Eve per month
1) Bonus 60-minute guest speaker call per month
(1) 60-minute Coaches Corner call per month to highlight a peer coach’s business
(4) Months access: Macro Mentorship Monthly Membership Members only FB Group for 24/7 access to additional, unlimited coaching and advice from a team of certified Macro Mentorship coaches where we will...
2024-05-2923 min
Macros For LifeEp 73. Coaches Highlight From Full-time Teacher to Macro Coach in 4 weeks with Julie RugerCoach Julie talks about how she went from a full-time teacher to creating a part-time passion with macro coaching for women going through midlife.
Its never too late to do something different and do it your own way.
You have more potential and power than you know!
Find Julie here: https://www.instagram.com/midlifeandmacros/
Macro Mentorship: https://www.themacrouniversity.com/mentorshipwaitlist
2024-05-2236 min
Macros For LifeEp 72. The Beauty of Strength with Candace Smith ... How to Really Get TonedMeet Candace, a strength & nutrition coach for who helps women find find freedom in eating, building muscle, and get you toned and strongAF.
That toned look you want won't come from restricting calories, food groups and doing tons of cardio.
It comes from fueling your body and lifting the right way.
In this episode she talks about:
her beginnings of not being an athlete
failing as a vegetarian and running to get in shape
becoming muscle focused
getting passed disordered eating and competitions
always weight training, no matter the season
yo...
2024-05-1554 min
Macros For LifeEp 71. How to Stand Out As a Macro Nutrition Coach: Open Date AnnouncedMacro Mentorship is coming back!
We dropped the open date in this podcast!!!
✨ Macro Mentorship goes beyond the basics of other programs. It provides coaches with proven formulas and templates to scale their businesses. This means understanding not only the science of nutrition but ALSO the art of successful coaching and entrepreneurship.
✨ Macro Mentorship is centered around getting clients amazing results. It goes beyond practical knowledge and equips coaches with the tools to navigate special client cases – from weight loss to specific health conditions. The emphasis is on real-wo...
2024-05-0120 min
Macros For LifeEp 70. Grow on Instagram with These 3 Types of Posts How to grow on instagram with three specific types of content.
Are you only using one, or two? This could be why your leads are a bit lower.
We can help with that!
June 2024 Cohort: Macro Nutrition Coaching Certification
2024-04-1721 min
Macros For LifeEp 69. Losing 110 lbs While Navigating Motherhood & Being Done With Quick Fixes with Dal SekhonBeing a parent doesn’t mean you have to sacrifice yourself.
There will always be a war going on between your ears. Only you can decide what is right for you and when.
Dal and I chat about how quick fixes are never quick, losing the same 40-60 lbs, and how its not all about losing the weight.
We know you'll enjoy this one!
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Find Dal here:
https://www.instagram.com/nutritioncoachingbydal/
https://www.facebook.com/profile.php?id=61555835117623&ref=xav_ig_prof...
2024-04-1056 min
Macros For LifeEp 68. Evita & Jovi Hough: Your Favorite Fitness Couple CoachesEvita and Jovi are your favorite fitness coaches. Married. Best Friends. Stylish. Loaded with Tattoos. One loves tea. One loves coffee. And coach you together... making them Jovita.
We got to sit down and talk to them about:
when discipline crosses a line and turns into extreme dieting
past disordered eating
mirroring what we see/are taught growing up
the turning point for ultimate health
self-sabotage they see in women
helping women with hormone issues
duo coaching...yes the coach all of their clients TOGETHER
And our fav...
2024-04-0352 min
Macros For LifeEp 67. Truth Bomb: Some of Us Have to Work Harder At FitnessHave you ever wondered why other people seem to have it "easy" when it comes to fitness?
Do you feel like you are struggling to make progress?
In this episode, we talk about how things can be harder or require more consistency for other people and why. You are not alone.
A great podcast for coaches and everyday people on what it takes to hit your goals.
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Free All About Macros Guide:
https://www.themacrouniversity.com/all-about-macros
2024-03-2741 min
Macros For LifeEp 66. Mindset & Lifestyle Coaching with Hannah J WilliamsHead Coach for the Macro Nutrition Coaching Certification, Hannah Williams, talks about her zoomed out version of coaching where nutrition, mindset & fitness meet. She's definitely one of the best lifestyle-nutrition coaches we know because she created the coaching experience her clients need and deserve.
Are you really meeting your clients where they are at, or are you expecting them to be comfortable with where YOU are?
What would coaching look like if there were less emphasis on the scale versus how people are feeling?
When is the last time you did an assessment on...
2024-03-201h 00
Macros For LifeEp 65. How to Track Macros for BeginnersThis podcast covers everything you need to know about getting started with counting macros or tracking macros as a beginner.
Topics:
What is macro tracking
What are macros?
Calorie tracking versus macro tracking
Food quantity versus quality
Tools needed for macro tracking
How to set your starting calories
How to calculate your macros
Macros for maintenance, weight loss and muscle gain
Macro tracking tips
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Show Hosts: @big_guz and @eveguzmanofficial
Free All About Macros Guide:
https://www.themacrouniversity.com/all-about-macros
How to Track Macros Guide
ht...
2024-03-0729 min
Macros For LifeEp 64. Nutrition Mistakes I See With Women Who Feel Stuck Ten, years later and I'm still a little shocked with things I see women struggling with when it comes to nutriton.
70% of the population or more are probably making these basic mistakes.
We talk on:
protein
fiber
water
breakfast
energy
movement
and taking a dump everyday
Are you or your clients making these mistakes?
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Show Hosts: @big_guz and @eveguzmanofficial
P.S. Grab your free How to Track Macros Guide
https://www.themacrouniversity..com/howtotrack
MacrosFirst App
https://a...
2024-02-2825 min
Macros For LifeEp 63. Macro Tracking Takes Too Long "Macro tracking takes too long"....does it?
I get it…. It seems like tracking your meals takes a long time. In this podcast we talk about long it actually takes and how to make it faster with the best macro tracking app out there, @MacrosFirst.
The investment you make with counting or tracking macros is invaluable.
What are your thoughts?
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Show Hosts: @big_guz and @eveguzmanofficial
P.S. Grab your free How to Track Macros Guide
https://www.themacrouniversity..com/howtotrack
MacrosFirst App
https://a...
2024-02-2120 min
Macros For LifeEp. 62 Ways to Grow Your Business Outside of Social MediaSocial media can NOT be your only platform for your business.
Eve talks about the 4 platforms she would use to grow outside of traditional social media platforms. These platforms have helped her grow 3x faster than using social media alone.
Flodesk: 50% off for a year
https://flodesk.com/c/II0MLD
Podcast Freebies:
Free How to Track Macros Guide https://www.themacrouniversity.com/howtotrack
Macro Mentorship waitlist: https://www.themacrouniversity.com/mentorshipwaitlist
2024-02-1417 min
Macros For LifeEp. 61 (Feb 7th) Why Haven’t You Actually Started (Your Business) Yet?Your dreams, goals, that burning desire—you've got them, but here's the million-dollar question: Why the hell haven't you started? 🤔 On this podcast, Eve talks about not starting and the manifestation of fear and imposter syndrome that comes with that choice. Time is turly the most valuable thing we can waste. The @macromentorship Macro Nutrition Coaching Certification is now open for those who are ready to take the jump into entrepreneurship with mentorship and support.
Podcast Freebies:
Free How to Track Macros Guide https://www.themacrouniversity.com/howtotrack
Macro Mentorship:
Macro N...
2024-02-0708 min
Macros For LifeEp. 60 Purpose is Forged Not Found with Luka HocevarReady for a podcast that will fire you up mentally and change your perspective on your work ethic towards fitness, business and life?
Meet Luka, strength coach, business mentor, dynamic speaker and founder of Vigor Ground Fitness. In this podcast we go in deep on work ethic, found versus forging your purpose, leading without a title and being so good they can't ignore you an collecting role models & hunting for skill sets
Luka and Vigor Ground Fitness and Performance have been featured in Mens Health, Stack Magazine, Onnit Magazine, Entrepreneur Magazine, HBO Real Sports, Precision N...
2024-01-3157 min
Macros For LifeEp. 59 Hormone Health and Metabolic Fix with Ashley Fillmore In this episode we talk about metabolic health with Ashley Fillmore. Ashley is a science-based weight loss coach for women. She is the founder of, Metabolic Fix, where she teaches women how to heal their metabolism after years of yo-yo dieting and sustainable reach their goals.
Topics we cover:
Undereating and overexercising
The Three Phases of Transformation(the THREE R’s)
Signs a diet isn’t working
Tips on balancing hormones
Hormones that impact your weight loss
Self-assessment markers
https://www.instagram.com/ashley_fillmore1/
Website: https://metabolicfix.purfitstudio.com/...
2024-01-2448 min
Macros For LifeEp. 58 Weight Regain After Dieting … What Happened?Have you ever done a diet that you knew felt hard and unsustainable and gained weight back… I mean all the weight back? Let’s take a dive into what happened and what to do next time for better results
Weight regain
Calorie adaptations
Body fat set point
How to find your maintenance
How to navigate maintenance
How to diet after weight regain
Podcast Freebies:
Free How to Track Macros Guide https://www.themacrouniversity.com/howtotrack
Macro Mentorship waitlist: https://www.themacrouniversity.com/mentorshipwaitlist
MacLean...
2024-01-1721 min
Macros For LifeEp 57. How to Work with Fitness & Nutrition Clients Who Have ADHD- Featuring Jenn WattsIn this episode we dive in with Jenn Watts, PN1, NASM-CNC, Adv Weight Loss Certified Coach on losing weight with ADHD.
We talk about the big differences for people with ADHD that can make things more challenging for them, and how coaches can work with these issues:
- proprioception/body awareness
- impulsivity
- executive function differences
- neurotransmitter deficiencies
We also cover:
Jenn's history with ADHD
What is ADHD?
Anxiety and Imposter Syndrome
Perfectionism
Prot...
2024-01-1044 min
Macros For LifeEp. 56 Restrictive Dieting and Flexible Macro Approach with Kim Platt Kim Platt is a nutriton coach for women over 40 and helps them ditch the restrictive diets, build muscle and lose fat for good with a flexible approach.
In this podcast we talk about:
Kim's history with dieting
Restrictive diets
Gaining weight to heal
More time at maintenance
Strong over small
What does a lifestyle change mean?
Perfectionism with nutriton and fitness
Simplifying nutriton
Her flexible macros approach
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Find Kim Here:
https://www.instagram.com/kimrplatt/
https://www.facebook.com/groups/macrosforwomen
https://www.risean...
2023-12-2045 min
Macros For LifeEp 55. Should College Students Track Macros? Featuring Daisia GuzmanWe featured our 21-year old daughter, Daisia, in this podcast for her perspective on nutrition and fitness. Topics we covered:
What's your routine like for exercise?
What do you eat?
Where do you shop for food?
Where do you eat out?
How do you build your meals?
Struggles as a college student: the freshman 15, peer pressure, budget
Views on tracking food/dieting?
How would you lean out?
I think her perspective is insightful for those who are not in this age bracket and for coaches who are interested in helping younger adults.
Let us know what...
2023-12-1349 min
Macros For LifeEp 54. Hard Truths About Chasing Fat Loss with Won DolegowskiAre you chasing fat loss but haven't weighed out expectations, efforts and outcome?
Meet our friend Won! She is a certified personal trainer and nutrition coach and applies a functional health approach to all her clients. Her mission is to help clients achieve optimal health, healing and wellness through sustainable lifestyle and mindset changes. She does with direct honesty and compassion.
In this podcast we dive into these topics:
reality vs. expectations
learning how to really lift weights
fitness after 40
strength focused goals
chasing strong instead of chasing skinny
how can she eat that muc...
2023-12-0650 min
Macros For LifeEp 53. Growing up with fit parents who went from F@t to FitIn this podcast you'll meet our 21-year old daughter Daisia where we discuss what is was like growing up with parents who went from F@t to Fit.
Topics we cover:
Eve and Randall's past lifestyle
Raising a daughter on a budget in college
Going from fast food to meal prep
Adding fitness to our family routine
The influence we had on our daughter
Freebies:
Free How to Track Macros Guide https://www.themacrouniversity.com/howtotrack
MacrosFirst Discount
https://app.macrosfirst.com/subscribe
Code: Eve10
2023-11-2931 min
Macros For LifeEp 52. Train at home or the gym… which is better?Train at home or the gym… which is better?
In this podcast we go over the pros and cons of training at the gym versus home.
Can you guess which place is our favorite to be?
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Train with us for $9 per month: https://www.trainerize.me/profile/gtransformationacademy/?planID=94624
Intro to Macros mini-course:
https://www.themacrouniversity.com/intro-to-macros
Code: INTRO40 for $40 off
https://www.themacrouniversity.com/
2023-11-1536 min
Macros For LifeEp 51. The Thing That Helped Me Be Most Successful in Growing Our BusinessIn this podcast, we talk about what it really took to grow a successful business.
Things I had to get past:
imposter syndrome
caring about what people thing
being perfect
looking the part
repelling people
Doing it afraid is at the core of our success and what we lean on when times get rough.
Freebies: Free How to Track Macros Guide https://www.themacrouniversity.com/howtotrack
MacrosFirst Discount https://app.macrosfirst.com/subscribe
Code: Eve10 The discount codes are only redeemable on subscriptions purchased via the link above an...
2023-11-0813 min
Macros For LifeEp 50. Simple Meal Planning For Effective Fat LossIn this episode, Coach Eve helps you create a simple yet effective approach to fat loss.
Stop making it harder in kitchen than necessary to lose weight.
Show Hosts: @big_guz @eveguzmanofficial
_____________________________________________________________
MacrosFirst Discount https://app.macrosfirst.com/subscribe
Code: Eve10 The discount codes are only redeemable on subscriptions purchased via the link above and will not work on subscriptions purchased through the Apple App Store or Google Play. The discount code is only available for use on annual subscriptions, not monthly.
2023-11-0115 min
Macros For LifeEp. 49 Create Your Holiday Nutrition Plan with Coach EveIn this episode, Coach Eve helps you create your nutrition plan for the holiday.
Forget the B.S. and try eating at maintenance this holiday season
Show Hosts: @big_guz @eveguzmanofficial
_____________________________________________________________
MacrosFirst Discount https://app.macrosfirst.com/subscribe
Code: Eve10 The discount codes are only redeemable on subscriptions purchased via the link above and will not work on subscriptions purchased through the Apple App Store or Google Play. The discount code is only available for use on annual subscriptions, not monthly.
...
2023-10-2519 min
Macros For LifeEp. 48 Macro Mentorship….the cert you didn’t know you neededListen in today as Eve talks about how confidence is the biggest thing you need in your coaching career.
Macro Mentorship Group Coaching Includes:
4 months of coaching calls
(2) 60-minute Intimate Group coaching support calls led by Coach Eve per month
(1) Bonus 60-minute guest speaker call per month
(1) 60-minute Coaches Corner call per month to highlight a peer coach’s business
(4) Months access: Macro Mentorship Monthly Membership
Members only FB Group for 24/7 access to additional, unlimited coaching and advice from a team of certified Macro Mentorship coaches where we will answer any questions you have, ama...
2023-10-1822 min
Macros For LifeEp. 47 One-Time Macro Counts…the Pros and ConsWant to know how I really feel about one-time macro counts? Well, here we go!
In this podcast, Eve bares all the pros & cons and what she would do if she were doing one-time macro counts.
Macro Nutrition Coaching Certification
2023-10-1127 min
Macros For LifeEp. 46 Pivoting in Your Business With Megan YelaneyMeet my business bestie, Megan Yelaney. We have grown so much and pivoted over the years. I consider her the queen of pivoting.
In this podcast, we take a deep into:
her pivot from fitness network marketing to a business coaching empire that is revamped for the arrival of twins
what's a pivot?
types of pivots/revamps
pausing for the pivot
pivot or stay the course
personal passion vs professional passion
biggest regret with pivoting
Find Megan Here:
https://meganyelaney.com/podcast
https://www.instagram.com/me...
2023-10-041h 03
Macros For LifeEp. 45 Kendall Strample- Psychology of Sales for CoachesKendall is a business coach for fitness coaches that has generated two successful online businesses over the past 6 years. She touches on the psychology of sales and why your audience may not be converting to clients.
We also cover:
Principles of sales psychology
Pivoting after the pandemic
Imposter syndrome
Thought leadership
Attracting and repelling the right people
Why should someone choose you as a coach?
How to write out a character story
Find Kendall Here:
https://www.instagram.com/kendallstrampel/
https://www.instagram.com/wwbizacademy/
Content That Converts Masterclass
M...
2023-09-2750 min
Macros For LifeEp. 44 Investing In Your Coaching Business Is HardInvesting is your business is hardAF. We know. Trust us!
But what's worse is being stuck and knowing that you have an awesome idea that needs to get out to the world because people need your help.
Here is what I (Eve) did to get past this mindset struggle and how I got resourceful to afford my first business coaching program.
Macro Mentorship returns in October. Are you coming?
Add yourself to the waitlist here so that you get early access + discounted enrollment
Macro Mentorship IG page with...
2023-09-2015 min
Macros For LifeEp. 43 How long will it take to lose weight?Join us this week as we talk about the question that everyone is asking... "How long will it take me to lose weight"? That's a loaded question if I've ever seen one. Today we will break down different parts of the process, common mistakes people make on a weight loss journey and why you may not be giving yourself enough time to get the job done.
Show Hosts: @big_guz @eveguzmanofficial
Freebies: Free How to Track Macros Guide https://www.gtransformationacademy.com/howtotrack
MacrosFirst Discount https://app.macrosfirst.com/subscribe
Code...
2023-09-1321 min
Macros For LifeEp. 42 Guest Ashley Pardo Talking All Things Intuitive MacrosAshley spent most of her life being confused by weight loss and nutrition. She spinned her wheels, did a lot of questionable things, spent 24/7 thinking about food and yo-yo-ed back + forth for almost 2 decades.
"Literally, all of this did NOTHING to actually improve my relationship with myself. I did teach her a lot about what wouldn’t work for her, and what she’’ll never, ever go back to".
We spend this podcast talking about her journey towards intuitive macros and what that looks like. We cover
Her nutrition & fitness
What intuitive really means
Is it possible...
2023-09-0652 min
Macros For LifeEp 41. Social Media Growth & Struggles with Fitness Coach Bri ConnelIn this episode we have a fun, but raw chat with Bri Connel on all things social media as an entrepreneur.
All the things you have wanted to know if other people are struggling with, we talk about:
imposter syndrome on social media
imposter syndrome as a coach
showing up when you don't want to on socials
growth with reels
educator vs. influencer
finding your flow
leaning into your true identity
Find Bri here: https://www.instagram.com/briannaraefitness/
Freebies:
Free How to Track Macros Guide https://www.gtransformationacademy.com/howto...
2023-08-301h 01
Macros For LifeEp.40 Andrew Coates- Community & Trust as Your Coaching SuperpowerMeet our friend Andrew Coates, fitness trainer, coach, speaker & writer for several magazines such as menshealth, testosterone nation, muscle and fitness, generation iron, and kabuki strength.
In this podcast will chat about:
The importance of community over any superpower you have
Why AI won’t take your job away as a coach
Why people stop training in person once they reach a certain level of success
The benefits of being a lifestyle coach over a weight loss coach
The benefits of introducing children to the gym/fitness early on as parents/mentors
How Andrew...
2023-08-2350 min
Macros For LifeEp. 39 Cultural foods, inclusion and food disparity with Macro Coach & Branding Expert Cams CampbellJoin us in a raw conversation with Macro Coach and Branding Expert for Coaches Cams Campbell as we talk about the need for us as coaches to step it up with cultural awareness in the coaching space.
We chat candidly on:
Food desserts and food disparity
Tracking cultural foods
Fully meeting clients where they are at
Food identity for our clients and honoring it
A carb is a carb Just being straight inclusive as a coach
Find Cams at:
https://www.instagram.com/cams.nutritiondesignlab/
https://www.nutritiondesignlab.com/
...
2023-08-1646 min
Macros For LifeEp. 38 Are you too good to hire a coach?In this podcast, we talk about feeling ‘too good’ to hire a coach and why you should consider hiring a coach…. especially if you are not seeing results.
Show Hosts: @big_guz @eveguzmanofficial
Freebies: Free How to Track Macros Guide https://www.gtransformationacademy.com/howtotrack
MacrosFirst Discount https://app.macrosfirst.com/subscribe
Code: Eve10 The discount codes are only redeemable on subscriptions purchased via the link above and will not work on subscriptions purchased through the Apple App Store or Google Play. The discount code is only available for use on...
2023-08-0933 min
Macros For LifeEp. 37 MacrosFirst App with Jacob BocklemannMeet the creator of the MacrosFirst App, Jacob Bocklemann. Today we will cover many of the features in this macro tracking app, how user friendly it is, and how this app will change your life.
In this episode we dive into :
Who is Jacob before Macros First?
How did the app become an idea?
Why the name MacrosFirst?
Features?
What’s new?
What’s coming for users and coaches?
Show Hosts: @big_guz @eveguzmanofficial
MacrosFirst App Discount code: Eve10 https://www.macrosf...
2023-08-0254 min
Macros For LifeEp 36. The Reality of Losing 150 lbs with Eve GuzmanEve Guzman, MBA, MLS (ASCP) is a wife, mother, scientist, nutritionist, researcher, speaker, connector, business coach for fitness coaches, macro nutrition expert with 23 years of experience, and creator of the Macro Nutrition Coaching Certification.
In these episode she takes a deep dive into what its like to experience extreme weight loss when it comes to confidence, mindset, body dysmorphia, cultural foods, obesity misconceptions and making mistakes along the way.
Show Hosts: @big_guz @eveguzmanofficial
Freebies:
Free How to Track Macros Guide https://www.gtransformationacademy.com/howtotrack
Grab your free...
2023-07-2636 min
Macros For LifeEp 35. Stop Starting Diets That Don't WorkIn this podcast, we talk honest and truthfully about selecting a diet that works for you and how to ditch the crap that won't do you justice in your weight loss journey.
Show Hosts: @big_guz @eveguzmanofficial
Freebies:
Free How to Track Macros Guide https://www.gtransformationacademy.com/howtotrack
MacrosFirst Discount
https://app.macrosfirst.com/subscribe
Code: Eve10
The discount codes are only redeemable on subscriptions purchased via the link above and will not work on subscriptions purchased through the Apple App Store or Go...
2023-07-1919 min
Macros For LifeEp.34 How You Know It's Time For A Reverse DietIn this podcast, we take a dive into how to know it’s time for a reverse diet.
Show Hosts: @big_guz @eveguzmanofficial
Freebies:
Free How to Track Macros Guide https://www.gtransformationacademy.com/howtotrack
Grab your free How to Track Macros Guide + MacrosFirst App Discount here
Free 3 Day Course: https://www.gtransformationacademy.com/3-day-macro-tracking-course
Nutrition & Fitness Products:
Make It Count Monthly Macro Plan https://www.gtransformationacademy.com/make-it-count Monthly
Fitness Membership App ($9): https://www.trainerize.me/profile/gtransformationacademy/?planID=94624
2023-07-1222 min
Macros For LifeEp.33 Lab Testing with Hormone Specialist Ali DamronLab Testing with Hormone Specialist Ali Damron
We covered:
Lab tests
When to test
Period flu
Sex hormones- estrogen & progesterone
Fertility testing
Where to order tests
The 3 major hormones
Cortisol diseases
DUTCH testing
Alcohol and women’s weight loss
Where to find Ali:
https://www.instagram.com/alidamron/
www.alidamron.com/training
https://www.alidamron.com/
Show Hosts:
@big_guz
@eveguzmanofficial
P.S. Grab your free How to Track Macros Guide + MacrosFirst App Discount here
...
2023-06-2849 min
Macros For LifeEp.32 What We Would Do Differently, If We Had To Start Our Weight-loss Journey OverIn this podcast, we take a dive into all of the things we would do if we had to lose 265 lbs (together) all over again.
Cardio
Low calorie diets
Protein prioritization
Vegan/lifestyle
Weight Training Recovery
Show Hosts:
@big_guz
@eveguzmanofficial
P.S. Grab your free How to Track Macros Guide + MacrosFirst App Discount here
Macro Nutrition Coaching Certification
2023-06-2127 min
Macros For LifeEp. 32 When the Math Ain't Mathin' with Nicole FerrierShow Hosts:
@big_guz
@eveguzmanofficial
P.S. Grab your free How to Track Macros Guide + MacrosFirst App Discount here
Macro Nutrition Coaching Certification
2023-06-1450 min
Macros For LifeEp 31. Is Macro Mentorship for You?Listen in today as Eve speaks in depth about our Macro Certification Program - Macro Mentorship: She discusses who this program is for, what it entails and how it can help you start or accelerate your business. Topics covered:
Pricing
Structure
Guest speakers
Behind the scenes
Accreditations
Modules
Success rates and more
Show Hosts:
@big_guz
@eveguzmanofficial
P.S. Grab your free How to Track Macros Guide + MacrosFirst App Discount here
Macro Nutrition Coaching Certification
2023-06-0737 min
Macros For LifeEp. 30 Why You Make More Progress with Your Partner!Join us today as we discuss why having a reliable accountability partner will make you more successful in your fitness journey. Topics discussed include:
When we started working out in the gym
What working out together has looked like
Meal Prep together
Realizing sometimes their goals need to become my goals
Restaurants
Brownies
Cheat meals
Gym jealousy
What happens when we aren’t working out or eating healthy
Show Hosts:
@big_guz
@eveguzmanofficial
P.S. Grab your free How to Track Macros Guide + MacrosFirst App Discount here
M...
2023-05-3120 min
Macros For LifeEp. 29 Nutrition, Menopause, and Mens Health with Liz WardToday we discuss Menopause with Liz Ward. Liz is a Writer, Speaker, Menopause expert, Women’s Health & Nutrition Expert and Co-author of The Menopause Diet Plan: A Natural Guide to Managing Hormones, Health, and Happiness.
Some of the items covered includes:
Not mastering menopause but getting better prepared
Perimenopause is more challenging than menopause
Better is the new perfect
Plant forward diet
“We’re not always motivated, but we try to be consistent”
Perfectionistic mindset when dieting
The basics aren't sexy
Some battles can not be won and that’s okay
Men’s health advic...
2023-05-2448 min
Macros For LifeEp.28 Carb-phobia (The Fear of Eating Carbs)We're talking Carbs today, should you fear them or should you be eating them. We discuss the difference between complex carbs and simple carbs, how your body uses them and why they have been demonized.
Show Hosts:
@big_guz
@eveguzmanofficial
P.S. Grab your free How to Track Macros Guide + MacrosFirst App Discount here
Macro Nutrition Coaching Certification - we return in June!
2023-05-1737 min
Macros For LifeEp. 27 No BS Approach to Fitness & Nutrition with Beth FeracoGetting your shit together requires a level of honesty you can’t imagine… we cover all of that and more with Beth Feraco in today’s podcast!
From alcohol to fitness and strength coach
Basic bullshit approach
Shiny object syndrome
Mistakes while tracking
The importance of protein
Why people don’t want to track
Diet food versus real food
What level of effort are you giving?
Show Hosts:
@big_guz
@eveguzmanofficial
Guest:
@bethferacofitness
P.S. Grab your free How to Track Macros Guide + MacrosFirst Ap...
2023-05-1055 min
Macros For LifeEp.26 Metabolic Flexibility with Dr. Mike T. Nelson“Embrace the complexity required and drop the simple story of macro extremism in 2023". Topics we cover:
Macro Extremism
What is metabolic flexibility?
Why do want metabolic flexibility?
How to increase metabolic flexibility
Heart rate variability
Cold Water Immersion benefits
Cold Exposure Therapy
Vo2 Max testing
THE FLEX DIET CERT
https://www.instagram.com/drmiketnelson/
Show Hosts:
@big_guz
@eveguzmanofficial
P.S. Grab your free How to Track Macros Guide + MacrosFirst App Discount here
Macro Nutrition Coaching Certification
2023-05-031h 00
Macros For LifeEp.25 Why Having Discipline is More Important than MotivationAll over the internet you see people saying they wish they could do this or they wish they could do that, but they lack the motivation. Maybe lack of motivation is not the problem, maybe you need to be more disciplined. Join us as we discuss the similarities and differences of motivation and discipline, and how you can use each of them at different stages throughout your journey to be successful in whatever endeavor you are attempting to concur.
Show Hosts:
@big_guz
@eveguzmanofficial
P.S. Grab your free Ho...
2023-04-2624 min
Macros For LifeEp.24 Hard Truths in the Fitness Industry with Coach Aram GrigorianIn this episode, Aram Grigorian shares how to "be authentic and help people" as a nutrition coach in a very raw, but real conversation with our Macro Mentorship coaching students. Such a good conversation that we had to share it!
We also cover:
inspiring thought in others through his social media content
selling people out of coaching
expectation versus effort
the art of coaching
created his own approach to online coaching
basic business structure to get started
investing in your business as a coach
Aram's instagram account: https://www.instagram.com/4weeks2thebeach/
...
2023-04-1958 min
Macros For LifeEp.23 Your Personality Type Influences Your Nutrition and Training with Mike MillnerHave you ever looked at someones training regimen and thought "I could never stick to that"? You may be correct but that doesn't mean your doomed. What if I told you, you may just need to figure out your Neurotype. Join us as we discuss Neurotype training with Mike Millner.
Learn what Neurotyping is, diet culture, fat los basics and how being aware of your personality traits can help you develop consistency in your training and nutrition.
Show Hosts:
@big_guz
@eveguzmanofficial
P.S.Grab your fre...
2023-04-1253 min
Macros For LifeEp.22 How to Switch from Calorie Tracking to Macro TrackingMany people begin the nutrition part of their fitness journey by tracking calories. While calorie tracking is a very effective tool when it comes to weightloss, this week we teach you how to transition that into Macro Tracking. Macro Tracking is a much more effective tool when it comes to body recomposition.
2023-04-0521 min
Macros For LifeEp.21 Managing Income Between Launches as a Nutrition CoachThis week on Macros For Life, we go behind the scenes and talk about managing income between launches. Listen in as we cover topics such as: budgeting, savings, and leaving your job.
2023-03-2921 min
Macros For LifeEp.20 Maintenance MindsetThis week on the Macros For Life Podcast we talk about Maintenance Mindset.
2023-03-2220 min
Macros For LifeEp.19 You vs The ScaleToday we talk about You vs the scale! One of the most important things you have to remember is that the scale is just one of your reference points... it does not define your fitness journey!
2023-03-0827 min
Macros For LifeEp.18 What to do when you don't have support on your fitness journey.When you embark on a new journey, you usually envision those around you being as excited as you are however it doesn't always go that way. In this episode we discuss our experiences with support and lack there of, from the people around us as well some things you can do if you have no support.
Register for our $97/month Make It Count program below.
https://www.gtransformationacademy.com/make-it-count
2023-03-0137 min
Macros For LifeEp.17 Intro to Carb CyclingToday we dive into the basics of carb cycling. What it is and why its beneficial.
2023-02-2210 min
Macros For LifeEp.16 Why People Regain WeightIn episode 16, we discuss 5 reasons people re-gain weight after losing it.
2023-02-1524 min
2023-02-0820 minMacros For LifeEp.14 Just One No AwaySaying No is one of those things that just doesn't come natural, but its necessary sometimes. On this episode we discuss the power of saying No.
2023-02-0118 min
Macros For LifeEp. 13 Eating While TravelingTraveling is always a challenge when you are trying to maintain a healthy diet. This week we discuss some of our strategies when it comes to eating while traveling.
2023-01-2522 min
2023-01-1814 min
2023-01-1115 min
2023-01-0416 min
Macros For LifeEp.9 Working With Your SpouseWhat's it like running a business with your spouse. Well... the positives may outweigh the negatives but that doesn't mean its always peaches and cream.
2022-12-2134 min
2022-12-1429 min
Macros For LifeEp.7 Carbs, Should I Cut Them To Lose WeightEpisode 7: Carbs, Carbs, Carbs, are they bad for you? Do I have to cut bread, pasta, rice and more out of my diet in order to lose weight? Let's talk about it.
2022-12-0716 min
Macros For LifeEp.6 Food Quality vs Food QuantityThis week on the pod, we're talking about Food Quality vs. Quantity
While we LOVE macros and are big believers in making things 'fit', that doesn't always mean you should be meeting your carb goal by eating chips and yes, too much 'healthy' food isn't as healthy as you think it is...so how do you build balance into your macro plan?
2022-11-3017 min
2022-11-2319 min
Macros For LifeEp.4 How to use My Fitness Pal.We will show you how to setup and use the My Fitness Pal app to track your food.
2022-11-1616 min
Macros For LifeEp.3 How to calculate your weight loss calories.In this episode we teach you how to calculate your weight loss calories in a responsible manner.
2022-11-0916 min
Macros For LifeEp.2 What are Macros?In this episode, we dive into MACROS. We will discuss the Big 3 and how they work as well as our go to foods in each category.
2022-11-0227 min
Macros For LifeEp. 1 Welcome to Macros For LifeAn introduction to the creators of G Transformation Academy, Macro Mentorship and the Macros For Life Podcast.
2022-10-1412 min