Shows
Minds of EcommerceHow Fire Department Coffee Built a Mission-Driven Ecommerce Brand With Luke SchneiderLuke Schneider is the Founder and CEO of Fire Department Coffee, a veteran-owned coffee company he launched in 2016 in Rockford, Illinois. A US Navy veteran and former firefighter-paramedic, Luke built the brand to combine his passion for high-quality coffee with a mission to support firefighters and first responders. Under his leadership, the company has grown from a small roasting operation into a nationally distributed brand. Luke also founded the Fire Department Coffee Charitable Foundation, which provides aid and resources to sick or injured firefighters and first responders. In this episode… Building a successful brand takes mo...
2026-03-1817 minMinds of EcommerceThe 3 Big Affiliate Marketing Mistakes Ecommerce Brands Make (And How to Fix Them) With Greg RolletGreg Rollett is the Head of Growth at Grommet, a product discovery platform that helps makers, inventors, and ecommerce brands showcase new and unique products to millions of shoppers. As an Emmy Award-winning producer, Greg has helped Grommet launch over 2,000 products in the past two years to a customer base of more than 2.5 million shoppers. Beyond his role in driving Grommet's growth, he focuses on helping ecommerce brands with actionable strategies, particularly in partnership and affiliate marketing. In this episode… Affiliate marketing is often treated like a side project by ecommerce brands — an affiliate link in th...
2026-03-1121 minMinds of EcommerceThe Growth Strategy That Took Blinds.com from Startup to Billion-Dollar Exit With Jay SteinfeldJay Steinfeld is the Founder and former CEO of Blinds.com, the world's largest online retailer of window coverings, which was acquired by The Home Depot in 2014. Under his leadership, Blinds.com grew from a bootstrapped startup in his home to a billion-dollar enterprise, earning a reputation for innovation in ecommerce and technology-driven growth. Jay is also a Wall Street Journal best-selling author of Lead from the Core: The 4 Principles for Profit and Prosperity and the Entrepreneur in Residence at Rice University's Graduate School of Business, where he shares business insights. In this episode… Scaling you...
2026-03-0422 minMinds of EcommerceHow To Scale DTC, Amazon, and Retail Simultaneously With Chad MassuraChad Massure is the Founder and CEO of Rosy Soil, a company creating peat-free, carbon-negative potting soils designed to nurture both plants and the planet. He grew up gardening with his grandmother, a background that sparked his passion for sustainable horticulture and inspired him to reimagine what soil could be. Before founding Rosy Soil in 2022, he worked in the impact and food space, helping build ventures focused on sustainable food access and social good. Since then, Chad has guided the brand from a small startup to a rapidly scaling company while maintaining a strong commitment to research, innovation, and...
2025-12-0321 minMinds of EcommerceScaling With Micro-Influencers: Lessons From Goorin's Ambassador Strategy With Nicky CutlerNicky Cutler is the B2B Marketing Manager at Goorin Bros., a premium hat and apparel company known for its cult-favorite line of trucker hats featuring embroidered animal patches. A seasoned marketer, Nicky led Goorin's to over $1 million in affiliate revenue in two years by building and scaling Goorin's ambassador and influencer programs. He previously worked across sales and retail leadership at Goorin and also launched his fashion brand earlier in his career. Blending brand building, community storytelling, and retail insight, he's become known for driving culture-first marketing strategies that resonate in the fashion world. In this...
2025-11-2620 minMinds of EcommerceInside Saalt's Playbook for High-Converting TikTok LIVE Sessions With Cherie HoegerCherie Hoeger is the Co-Founder and CEO of Saalt, a woman-owned period care brand known for its sustainable, reusable cups, discs, and leakproof underwear. With expertise in leveraging education-driven customer engagement and innovative sales channels, Cherie has led the company to become the #1 period care brand on TikTok Shop. Before Saalt, she worked as a technical writer for over a decade and launched multiple ecommerce ventures. As a social entrepreneur, she has steered Saalt's mission to donate tens of thousands of cups and underwear globally to fight period poverty. In this episode… Turning prospects into buy...
2025-10-0120 minMinds of EcommerceScaling Brand Loyalty Through Social Impact: Lessons From Barefoot Wine With Michael HoulihanMichael Houlihan was the Co‑founder, President, and CEO of Barefoot Wine, an iconic brand that he and his partner Bonnie Harvey launched in a laundry room in 1986 with no money and no knowledge of the wine industry, and built one of the top wine brands in the US and in 28 countries. It was eventually acquired by E. & J. Gallo. A renowned writer, speaker, and consultant, Michael co-authored the New York Times best-selling book The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand. He currently divides his time between mentoring entrepreneurs and working on media projects, in...
2025-09-2422 minMinds of EcommerceNewton's Proven Playbook for Influencer Marketing Success With Aaron ZaghaAaron Zagha is the Chief Marketing Officer at Newton Baby, a company specializing in innovative, science-backed sleep products for babies and families. With a professional background in corporate finance and a data-driven marketing approach, Aaron oversees the brand's marketing strategy, branding, and growth. He previously led international ecommerce operations for Teleflora. Under his leadership, Newton Baby collected over two million pounds of ocean-bound plastic and grew the brand through impactful influencer marketing. In this episode… Influencer marketing is one of the fastest-growing channels for ecommerce brands, but too often it leaves marketers questioning what truly dr...
2025-09-1718 minMinds of EcommerceScaling Restricted Products With AppLovin: Lessons From cbdMD With Wade BrownWade Brown is the Vice President of Marketing at cbdMD, a publicly traded company known for its CBD and cannabis product lines. He is a seasoned executive with expertise across ecommerce, B2B and B2C channels, digital advertising, and strategic partnerships. Wade has led marketing for restricted product categories, including CBD, THC beverages, firearms, and tactical gear, with leadership roles at SupplyKick, Inc Authority, NatureWise, among others. At cbdMD, he drives customer acquisition and creative ad strategies, spearheading the launch of the Herbal Oasis infused beverage line and securing distribution with major retailers like Total Wine. ...
2025-09-1219 minMinds of EcommerceBuilding a Global Snack Brand Through Retail First With Hassan Alireza of The Daily CraveHassan Alireza is the Founder and CEO of The Daily Crave, a California-based snack company that crafts better‑for‑you, non‑GMO, wholesome snacks sold worldwide. He launched the business in May 2012 with Veggie Chips and Sticks, which quickly gained traction in national retail chains. Under his leadership, the brand has expanded its lineup to include award-winning quinoa chips and, more recently, Crunchy Fries To-Go, which are made from high-quality non-GMO potatoes and are both gluten-free and kosher. Hassan's vision focuses on delivering snacks that are delicious, crunchy, flavorful, and made with clean ingredients that offer nutritional value. In th...
2025-08-2721 minMinds of EcommerceThe Conversion Optimization Strategy No One Talks About With Raphael Paulin-DaigleRaphael Paulin-Daigle is the Founder and CEO of SplitBase, a conversion optimization agency specializing in luxury, lifestyle, and fashion ecommerce brands. Since 2015, he has helped companies like Dr. Squatch, Hyperice, Amika, Kiehl's, NYX Cosmetics, and YSL Beauty generate millions in additional revenue while preserving brand integrity. Known for creating the 3P's methodology and the Testing Trifecta, Raphael combines analytics, qualitative research, and A/B testing to align growth with brand value. A TEDx speaker and the host of the Minds of Ecommerce podcast, he shares strategies that challenge traditional CRO best practices and fuel sustainable growth. In...
2025-08-2228 minMinds of EcommerceAuthentic Storytelling in Ecommerce: Lessons From recteq's Marketing Playbook With Judd Pratt-HeaneyJudd Pratt-Heaney is the VP of Marketing and Ecommerce at recteq, a leading pellet grill and barbecue lifestyle brand known for its innovative, durable wood pellet grills and strong community focus. With over two decades of experience in marketing leadership, Judd held senior roles at Reckitt Benckiser, HARMAN International, and WWE, working across brand management, global communications, sponsorship strategy, and integrated marketing. At recteq, Judd directs both content and performance marketing, using storytelling to build community and drive ecommerce across the grill and outdoor lifestyle space. In this episode… Many brands aim to build community and...
2025-08-0618 minMinds of EcommerceHow MUD/WTR Created Emotional Resonance in a Saturated Market With Shane HeathShane Heath is the Co-founder and CEO of MUD/WTR, which produces coffee alternative beverages designed to provide natural energy and focus. Under Shane's leadership, MUD/WTR has gained significant recognition for its unique branding, evolving into a popular choice among consumers seeking healthier alternatives to traditional caffeinated drinks. Shane's background in design and his ability to create a compelling brand narrative have been pivotal in MUD/WTR's success. In this episode… Most brands don't fail because they're bad — they fail because no one cares. In a saturated ecommerce landscape, it's not enough to be like...
2025-07-0919 minMinds of EcommerceHow BYLT Grew Customer Loyalty and LTV Using a Custom Shopping App With Ryan GrohRyan Groh is the Associate Director of Ecommerce at BYLT Basics, a California-based premium apparel brand. With over seven years of experience in ecommerce and digital merchandising, Ryan has led initiatives that have significantly increased online revenue and improved customer experience through personalization and streamlined checkout processes. He played a pivotal role in BYLT's migration to Shopify's Hydrogen framework, enhancing site performance and enabling seamless omnichannel operations. Before his current role, Ryan was the Ecommerce Manager at Absolute Merch Inc. In this episode… Brands often wonder whether building a mobile app is worth the investment wh...
2025-07-0219 minMinds of EcommerceThe Secret to Subscription-Only Success in the DTC Wellness Space With Adam GillmanAdam Gillman is the Co‑founder and President of Hiya Health, a children's wellness company that reimagines kids' vitamins by delivering sugar‑free, transparency‑focused nutrition through clean, science‑backed products. A seasoned entrepreneur, Adam has built and scaled consumer‑facing businesses in health and fitness, including CycleHouse. Motivated by his experience as a father, he teamed up with Darren Litt to disrupt the gummy vitamin market, creating Hiya's signature chewables using real food ingredients and recycling‑minded packaging. Under his leadership, Hiya has grown into a fast‑scaling, subscription‑based brand that drew the attention of USANA, which acquired a control...
2025-06-2519 minMinds of EcommerceHow To Grow Ecommerce Sales Through Lifestyle Marketing With Abby FallacaroAbby Fallacaro is the Senior Manager of Ecommerce at Edie Parker and Flower by Edie Parker, leading female-founded and operated lifestyle brands. With extensive experience in ecommerce management, she leads digital strategy and ecommerce operations for both brands, overseeing online sales, customer experience, and digital marketing initiatives. Abby has been instrumental in integrating lifestyle branding with product offerings, ensuring cohesive brand experiences across digital platforms. Before Edie Parker, she held various roles at Lewis, including Operations Manager, Ecommerce Manager, and Head of Ecommerce. In this episode… Marketing in regulated industries often presents unique challenges. With lim...
2025-06-1820 minMinds of EcommerceHow John's Crazy Socks Built a Mission-Driven Brand That's Spreading Happiness GloballyMark X. Cronin is the Co-founder of John's Crazy Socks, a social enterprise he launched in 2016 with his son, John, who has Down syndrome, to spread happiness and champion inclusive employment. With a background in public service and healthcare innovation, Mark previously served as Director of Medicaid Health Services in New York City and held executive roles in healthcare management firms. He advocates for people with differing abilities, frequently speaking at organizations like the United Nations and the US Congress. Under Mark and John's leadership, John's Crazy Socks has fulfilled over two million orders, employs a diverse workforce, and...
2025-06-1122 minMinds of EcommerceInside Serenity Kids' Affiliate Podcast Strategy: Driving Evergreen Sales With Joe CarrJoe Carr is the Co-founder and President of Serenity Kids, an Austin-based baby food company dedicated to providing nutrient-dense, ethically sourced products for children. Alongside his wife and co-founder, Serenity Carr, Joe launched Serenity Kids in 2018 to revolutionize children's nutrition and empower future generations. With a background in youth services, nonprofit leadership, and life coaching, Joe brings a passion for child development and social impact to his role. He is also an autism advocate serving on the Advisory Board for the Autism Hope Alliance and is active in men's personal development through the ManKind Project. In this e...
2025-06-0424 minMinds of EcommerceWhy Organic Social Still Works (And How Brevitē Uses It To Drive Sales) With Dylan KimDylan Kim is the Co-founder and Head of Marketing at Brevitē, a DTC backpack brand for creators, photographers, and commuters. Founded in 2014 by Dylan and his brothers, Brevitē creates premium everyday bags that fit both camera gear and daily essentials. Under Dylan's marketing leadership, the brand has cultivated a substantial social media following, notably achieving over 2.5 million followers across platforms like TikTok, YouTube, and Instagram. Dylan has also been recognized on Forbes' 30 Under 30 list in the retail and ecommerce category. In this episode… Despite the promise of social media virality, sustaining growth through unpaid content rema...
2025-05-2821 minMinds of EcommerceScaling a Technical Ecommerce Brand Through Automation and a Lean Team With John IbbetsonJohn Ibbetson is the CEO of trueCABLE, a company specializing in low-voltage and fiber optic products. Under his leadership, trueCABLE has developed a comprehensive end-to-end solution, emphasizing reliability and customer support. With a background in business development, John previously held sales and account management roles at Distributor Wire & Cable, Bortek Industries, Inc., and Omni Cable. In this episode… Managing growth while keeping operations lean is one of the toughest challenges for scaling ecommerce companies. As teams expand, so do inefficiencies, repetitive tasks, and customer support burdens. How can brands streamline their operations without compromising customer exp...
2025-05-2118 minMinds of EcommerceScaling Sentimental Value in Ecommerce: Vincero's Personalization Playbook With Sean AgatepSean Agatep is the Co‑founder and Chief Operating Officer at Vincero Collective, a men's accessories brand specializing in premium watches and jewelry that blend style with personalization. Drawing on an early experience in manufacturing and sourcing in China, Sean leads Vincero's operations, including product development, logistics, and customer experience. Under his leadership, the company has emphasized personalized craftsmanship while building strong repeat-purchase loyalty and serving nearly 700,000 customers since 2014. In this episode… Ecommerce brands face the challenge of adding personalization without compromising operational efficiency or brand integrity. While customization can increase emotional connection and repeat purc...
2025-05-2121 minMinds of EcommerceFrom Awareness to Consideration: How Onewheel Boosted Conversions by 65% With Eric del ValleEric del Valle is the Director of Ecommerce at Onewheel, a self-balancing electric skateboard brand developed by Future Motion. With a background that includes experience at Google and various DTC startups, Eric leverages behavioral psychology to enhance customer acquisition and user experience strategies. Under his leadership, Onewheel has grown significantly by transitioning marketing efforts from mere awareness to deeper customer consideration. In this episode… Many brands struggle when their once-thriving marketing tactics hit a wall, leaving them wondering how to sustain growth in a shifting market. How do you take customers beyond simple awareness and mov...
2025-05-1421 minMinds of EcommerceHow Bison Coolers Drives Explosive Ecommerce Growth With Limited Edition Products With Mike LewisMike Lewis is the Vice President of Bison Coolers, a family-owned outdoor gear company based in Fort Worth, Texas. Since joining the company in 2022, he has spearheaded initiatives emphasizing American craftsmanship and innovation, including launching the Bison Trax Wheel System for enhanced cooler mobility. With a background in ecommerce and DTC strategies, Mike has been instrumental in driving the brand's growth and expanding its market presence. His leadership continues to shape Bison Coolers' commitment to quality and customer satisfaction. In this episode… In the crowded and competitive world of ecommerce, how can brands stand out, ke...
2025-05-0721 minMinds of EcommerceRecycling, Retail, and Rapid Pivots: The RAREFORM Growth Playbook With Alec AvedissianAlec Avedissian is the Co-founder and CEO of RAREFORM, an innovative brand that recycles vinyl billboards into one-of-a-kind bags, backpacks, and accessories. With over a decade of experience in entrepreneurship, Alec has led RAREFORM from its roots as a surf bag company to a thriving eight-figure ecommerce business, recycling 80% of billboard materials in the US. He is passionate about sustainability, creative product design, and building purpose-driven brands that adapt to market needs. In this episode… Pivoting too late can be fatal, and moving too fast can derail a growing brand. For ecommerce founders, knowing when and...
2025-04-3018 minMinds of EcommerceHow Team Alignment and Founder-Led Marketing Fueled FiftyFlowers' Explosive Growth With Liza RoeserLiza Roeser is the Founder and CEO of FiftyFlowers, an innovative online floral retailer that delivers farm-fresh flowers directly to customers across the US. Her journey began in the early 1990s with the Peace Corps in Ecuador, where she developed a passion for the floral industry and later spent over a decade building relationships with sustainable farms worldwide. Under her leadership, FiftyFlowers has grown into a multimillion-dollar business with over a million orders delivered. A serial entrepreneur, Liza also founded Flower Fix, Farm Exports, Inc., and The Flower CEO, where she shares insights on entrepreneurship, ecommerce, and the floral...
2025-04-2319 minMinds of EcommerceFrom Paid Media Struggles to 70% YoY Growth: Veiled's Dashboard-Driven Strategy With Kareem ElgendyKareem Elgendy is the Chief Executive Officer of Veiled, an eight-figure fashion brand for Muslim women. Under his leadership, Veiled has achieved impressive growth, with consistent revenue increases and a strong emphasis on analytics to optimize the company's ecommerce strategy. Kareem previously served as a Senior Marketing Strategist at Baked Bouquet and held project management roles at Frank Seta & Associates. His multifaceted background, including roles as a sustainability expert, software engineer, and unit manager in banking, adds a unique perspective to his approach in the fashion industry. In this episode… Ecommerce founders often face mounting pres...
2025-04-1620 minMinds of EcommerceBootstrapped Growth: Inside Tumble's DTC Journey With Justin Soleimani and Zach DannettJustin Soleimani is the Co-founder and Co-CEO of Tumble, a Los Angeles-based company specializing in machine-washable, spillproof rugs designed for modern living. Before establishing Tumble in 2021, he worked as a consultant at Bain & Company, advising clients across various industries. Justin holds an MBA from Columbia Business School and a BA in Economics from Emory University, where he met his Co-founder, Zach Dannett. Under their leadership, Tumble has grown significantly, scaling to high eight-figures in revenue within four years. Zach Dannett is the Co-founder and Co-CEO of Tumble. Before Tumble, he served as the General Merchandise Manager and...
2025-04-0917 minMinds of EcommerceFrom Tackle to Tech: The Omnia Fishing Strategy With Matt JohnsonMatt Johnson is the Co-founder and CEO of Omnia Fishing, an innovative ecommerce platform that personalizes tackle shopping through map-based technology and community engagement. In 2010, he co-founded Contour Innovations, developing the lake mapping platform Insight Genesis, which was acquired by Lowrance in 2014. Matt also co-founded Able Seedhouse and Brewery in Northeast Minneapolis. An avid angler, he has fished globally, from lake trout in Lake Superior's Apostle Islands to yellowtail kingfish in New Zealand. In this episode… Choosing the right product online can feel overwhelming — especially when selection depends on real-time local conditions. Shoppers want confidence in th...
2025-04-0224 minMinds of EcommerceHow Bay Smokes Scaled to Eight Figures Without Traditional Advertising With William GoodallWilliam Goodall is the Founder of Bay Smokes, a national cannabis company specializing in high-quality smokable hemp products. Under his leadership, Bay Smokes has expanded its product line to include THC, CBD, Delta-8, and other plant-based medicines, gaining a significant following on social media platforms. William studied biomedical engineering at Arizona State University before leaving to pursue entrepreneurial ventures. His innovative approach to marketing and product development has positioned Bay Smokes as a prominent brand in the evolving cannabis industry. In this episode… How do you grow a brand when traditional marketing channels are off-limits? Fo...
2025-03-2623 minMinds of EcommerceScaling Unconventional Products Online: TerraSlate's B2B Growth Blueprint With Kyle EwingKyle Ewing is the Founder and CEO of TerraSlate Paper, a company specializing in high-quality waterproof and rip-proof paper products. After leaving the corporate world in 2014, he launched Guerrilla Tags ID Systems, which experienced rapid growth and was acquired in 2015. Building on his entrepreneurial success, Kyle established TerraSlate in 2015, growing it into a multimillion-dollar company serving clients in over 85 countries. A serial entrepreneur with ventures across multiple industries, he is also the Chairman of Windward Equity and Owner of Big Island Honey Co. In this episode… Many entrepreneurs struggle to scale unconventional products online, especially wh...
2025-03-1922 minMinds of EcommerceFrom Pop-Ups to Profits: The Growth Formula Behind Maguire Shoes With Myriam Belzile-MaguireMyriam Belzile-Maguire is the Founder and Designer at Maguire Shoes, an independent fashion footwear and accessories brand based in Montreal, Canada. Co-owned by Myriam and her sister, Romy, the award-winning brand has built a strategic presence in digital and physical marketplaces. Under Myriam's leadership, Maguire Shoes operates boutiques in Montreal, Toronto, and New York and was honored with the Emerging Talent Award in Accessories at the 2022 Canadian Arts and Fashion Awards. Before founding Maguire, Myriam designed for dozens of renowned brands, such as Opening Ceremony, and held creative positions at United Colors of Benetton in Italy and Aldo Group...
2025-03-1220 min
Aux Quatre CoinsAux Quatre Coins - épisode 1 - Alexandre DaigleDans ce premier épisode du balado Aux Quatre Coins, Maxime Van Houtte et Raphaël Doucet discutent des plus récentes actualités à travers la ligue.Justin Poirier est en feu à Baie-Comeau; les équipes de l'heure - dont l'Océanic de Rimouski, qui accueillera le tournoi de la Coupe Memorial -; et les meilleurs espoirs de la LHJMQ en vue du Repêchage 2025 de la LNH paraissent très bien.En entrevue, Alexandre Daigle se remémore son parcours avec les Tigres de Victoriaville et y va d'un conseil aux jeunes joueurs d'aujourd'hui: soyez patients!
2025-01-3147 min
Perpetual TrafficMUST Listen! The Top 5 Most Engaging Perpetual Traffic Shows of 2024Today, we’re diving into something special — a curated highlight reel of the five most engaged episodes of 2024. And no, we’re not talking about the most popular ones — these are the episodes that had you glued to your headphones, taking notes, and implementing game-changing strategies. From unraveling the three biggest CRO myths with Raphael Paulin-Daigle to Lauren dropping some Q5 knowledge bombs that slashed CPAs by 90%, this collection is packed with insights. Oh, and let’s not forget the moment we finally cracked the code on Google Search Ads lead generation — a nut we’ve been trying to crack for year...
2024-12-2727 minMinds of EcommerceFrom Series A to Nine Figures: Leveraging Offer Testing for Ecommerce GrowthCherene Aubert is the VP of Digital and Ecommerce at ILIA Beauty, an LA-based cosmetics brand, where she leads the charge in digital innovation and sales transformation. With a history of driving growth for over 100 DTC brands and managing nearly $300 million in media spend, Cherene's expertise spans from Series A startups to established companies post-acquisition. Her strategic mind was pivotal at Bobby, a DTC brand that soared to nine figures in revenue in just two years. Specializing in offer testing, Cherene's approach to marketing is data-driven, customer-focused, and geared toward maximizing ROI. In this episode… Ar...
2024-07-2424 min
INspired INsider Podcast[Top Agency Series] Insider Strategies for Maximizing E-Commerce Growth With Raphael Paulin-DaigleRaphael Paulin-Daigle is the CEO of SplitBase, an e-commerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl's and its parent company L'Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Minds of...
2024-07-2344 minMinds of EcommerceScaling Celebrity-Backed Brands: The Chamberlain Coffee SuccessChris Gallant is the CEO of Chamberlain Coffee, a thriving coffee, matcha, and tea brand founded by renowned YouTube influencer Emma Chamberlain. Launched in 2019, Chamberlain Coffee has expanded from an online DTC brand to rapidly branching out to over 10,000 stores nationwide. With over 15 years of experience in commercial beverage management, Chris spearheads the brand's growth strategy and expansion. He holds an MBA from the MIT Sloan School of Management, bringing insights into growing brands with a focus on product quality and consumer behaviors for sustained growth. In this episode… Can celebrity appeal translate into exponential gr...
2024-06-1217 minMinds of EcommerceBoosting Ecommerce Sales Through Instagram DMs and Micro-Influencer Landing PagesJustin Silver is the Co-founder of AAVRANI, an Ayurvedic beauty brand focusing on skin and hair care. Ranked in Mintoiro's Top 100 Trending Skincare Brands in January 2014, the brand has expanded globally. Justin started his career in investment banking and private equity before venturing into investing in consumer goods and partnering with businesses in the food, beauty, and beverage niches. He is an investor turned entrepreneur with experience growing digital-first luxury brands through ecommerce, retail, and wholesale. A Wharton Business School alumnus, Justin imparts industry knowledge as a Venture Advisor to students at Yale, Entrepreneur in Residence at Venture Lab...
2024-03-2024 minMinds of EcommerceHow to Redesign Your Website Without Killing Your Conversion RateRaphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. As the only conversion optimization agency specializing in luxury and fashion, Raphael and his team have generated revenues of over $1 million for famous brands like Kiehl's by L'Oréal and boosted conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. H...
2024-03-1333 minMinds of EcommerceHow Laundry Sauce Scaled to Eight Figures Without EmployeesIan Blair is the Founder and CEO of Laundry Sauce, a fast-growing DTC brand creating designer laundry detergent pods. A seasoned entrepreneur passionate about SaaS and internet marketing, Ian started his ecommerce journey selling golf balls on eBay. Leveraging his background in inbound marketing, SEO, and paid media, he has transformed Laundry Sauce into a thriving enterprise, scaling the brand to eight figures in two years. Ian is also a partner and board member at Fast Lane Drive, a members-only exotic car club, and the CEO of BuildFire, a mobile app development platform that has powered creative professionals and...
2024-03-0621 minMinds of EcommerceBoosting Your Ecommerce Sales With Direct-Response Ads: Top StrategiesAndrew Case is the Co-founder of NoonBrew, which creates superfood teas for improving sleep and energy. Launched in 2021, NoonBrew has shipped over 100,000 packages of tea to customers in all 50 states. Before his venture into ecommerce, Andrew worked as an account executive selling enterprise SaaS at several product-led companies. A graduate of International Business at Webster University, he leverages his sales background and passion for entrepreneurship to scale NoonBrew, growing the company to seven figures within two years. In this episode… Direct-response advertising is all about enticing leads to take a specific action. However, for ecommerce su...
2024-02-2819 minMinds of EcommerceHarnessing the Power of User-Generated Content for Ecommerce GrowthDiego Camejo is the Founder and CEO of She's Waisted, a premium shapewear and activewear brand empowering women to feel confident and beautiful in their skin. A serial entrepreneur with a diverse background in filmmaking, music production, and digital marketing, Diego is also the Founder and Creative Director of Artec Media, a digital media production company, and has built multiple ecommerce ventures with eight-figure lifetime sales. He leverages his passion for creativity and a keen eye for disruptive ideas to spearhead She's Waisted's accelerated growth. In this episode… In today's digital landscape, user-generated content (UGC) ha...
2024-02-2120 minMinds of EcommerceRetention and Churn Reduction Strategies for Ecommerce BrandsJohn Roman is the CEO of the Battlbox Group, an outdoor subscription service delivering hand-picked survival, EDC, and other cool gear from its expert team of outdoor professionals. John is an experienced ecommerce executive and board member with a demonstrated history of working in the consumer goods and technology industry. He leveraged his DTC and B2B expertise to scale BattlBox into an industry leader with a $30 million subscription portfolio. A renowned speaker and industry expert, John contributes valuable insights to the industry and shares ecommerce lessons on his blog, Online Queso. In this episode… Wh...
2024-02-1425 minMinds of EcommerceHow Industry-Specific Landing Pages Boost Conversion RatesRiley Stricklin is the Co-Founder and CEO of Lume Cube, an ecommerce brand designing premium lighting tools for the creator economy. Established in 2014, Lume Cube started with a portable waterproof light for GoPro cameras and has since expanded to portable lights, partnering with notable retailers like Best Buy and the Apple Store. Before Lume Cube, Riley led sales and marketing teams across various companies, including Octagon and Ludus Sports. He was also a member of the Board of Directors at the San Diego chapter of the Entrepreneurs' Organization. In this episode… A landing page, also kn...
2023-12-2022 minMinds of EcommerceCategory Creation: How To Thrive in a Crowded MarketMatt Bertulli is the Co-founder and CEO of Pela Case and Lomi, certified B-corp brands operating at the intersection of waste innovation and consumer technology. Fueled by a mission to minimize global waste, Pela creates sustainable phone cases from eco-friendly materials, while Lomi transforms food waste into nutrient-rich plant food with its Smart Waste™ kitchen composter. Pela Case and Lomi have been named Top 10 in the Canadian Business Growth 500 ranking and #1 in Deloitte's Fast 50 for cleantech businesses in Canada. After over a decade as a software developer, Matt started his entrepreneurial journey by co-founding Demac Media, an awa...
2023-12-1324 min
Pixel Retentive PodcasteCommerce Best Practices | Raphael Paulin-DaigleRaphael Paulin-Daigle is the CEO of SplitBase, a business helping fashion and lifestyle e-commerce companies sell more through its Testing Trifecta optimization program. They have worked with clients including L'Oréal, Kiehl's, BestSelf, Frank + Oak, and more. He has previously served as a digital marketing consultant and has founded several companies throughout his fruitful career. In this episode… Every online store or vendor wants to convert all their visitors, but the reality is often far from this. Getting the attention of a potential customer is only the first step. The tricky part is getting the fol...
2023-12-0639 minMinds of EcommerceTV Ads Secrets for DTC Ecommerce GrowthGreg Schwartz is the Founder of Household, a boutique TV consultancy that works with direct-to-consumer brands on creative, media planning, and overall TV growth strategies. Passionate about transforming brands into household names, Greg has created over 150 TV commercials and helped many eight-figure brands, such as Moon Pod and Solgaard, profitably scale using TV as the main growth engine. Before Household, he helped run and launch many ecommerce brands. With a robust skill set that includes direct-response advertising, growth marketing, video production, and performance marketing, Greg contributes valuable insights to the industry. In this episode… When it...
2023-12-0623 minMinds of EcommerceThe Strategy That Dramatically Increased Tenzo Tea's LTV by 50%Steve O'Dell is the Co-founder and CEO of Tenzo Tea, a DTC organic matcha tea company. Available in thousands of stores and featured in Entrepreneur, CBS, and People, Tenzo Tea provides healthy energy through organically sourced and sustainable ingredients. Steve's roots are deeply entrenched in entrepreneurship, and he is an investor in multiple startups, including Jibby Coffee. He also co-founded The Odd Job Brothers, KOTU Inc., Iliad Tech, ACCESS, and Ad Valorum. Steve attended UCLA briefly before deciding to leave to explore entrepreneurial opportunities. In this episode… In the digital world of ecommerce, where customer sat...
2023-11-2918 minMinds of EcommerceHow a DTC Cookware Brand Leveraged Product Bundling To Accelerate GrowthJordan Nathan is the Founder and CEO of Caraway, a fast-growing direct-to-consumer cookware brand. Launched in 2019, Caraway is on a mission to create well-designed, non-toxic, ceramic-coated home goods. Before founding his own company, Jordan was the CEO of Vremi, a kitchen and home goods company owned by the Mohawk Group. His strategic vision and leadership have been instrumental in Caraway's exponential growth and partnerships with notable wholesalers, including Amazon, Nordstrom, Zola, and West Elm. A graduate of consumer psychology from Colby College, Jordan was a Forbes 30 Under 30 honoree in the retail and ecommerce category in 2018. In this...
2023-11-2221 minMinds of EcommerceThe Partnership-Building Strategy That Positioned Eight Sleep as a Market LeaderAlexandra Zatarain is the Co-founder and Vice President of Brand and Marketing at Eight Sleep, a sleep fitness company specializing in smart mattresses and mattress covers that heat and cool to regulate body temperature. Before launching the San Francisco-based startup, Alexandra worked in public relations in New York City. At Eight Sleep, she leads the company's brand marketing strategies and partnerships with health-conscious technologists and elite athletes such as Lewis Hamilton and Justin Medeiros. In 2017, Alexandra was included in the Forbes 30 Under 30 in Consumer Technology list, and in 2020, Inc. recognized her as one of the Top 100 Female F...
2023-11-1525 minMinds of EcommerceUnlocking the Power of SEO and Content Marketing for Ecommerce Business GrowthSuzie Cyrenne is the Co-founder of Zumalka, a company that delivers natural and homeopathic pet supplements for holistic pet wellness. For over a decade, Suzie has nurtured and cared for pets in over 70 countries through Zumalka's natural alternatives and the company's dedication to pet well-being. A certified homeopath who co-founded her first business in 2013, Suzie's roots are deeply entrenched in entrepreneurship. She is also the Co-founder and COO of Buster Fetcher™, an automated tracking system that helps businesses cut shipping costs and boost profit margins. In addition, Suzie hosts the Women Powering Ecommerce Podcast, inspiring others with val...
2023-11-0823 minINspired INsider Podcast[Top Agency Series] Website Conversion Optimization Tips for E-Commerce Brands With Raphael Paulin-DaigleRaphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl's and its parent company L'Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Minds o...
2023-11-0242 min
Up Arrow PodcastCRO: The Good, the Bad, and the Ugly With Raphael Paulin-DaigleRaphael Paulin-Daigle is the Founder and CEO of SplitBase, a conversion optimization and landing page agency helping e-commerce companies increase conversion rates and profit margins. As a digital marketing consultant, Raphael has helped leading brands add millions to their bottom line, including Dr. Squatch, Hyperice, and L'Oréal. He is also the host of the Minds of Ecommerce Podcast, where he interviews e-commerce brand executives on top growth strategies. In this episode… The ascent of e-commerce requires companies to compile user data to determine effective marketing strategies that resonate with their target audiences. Brands who und...
2023-09-1958 minMinds of EcommerceSuccessfully Growing a DTC Brand Beyond US Borders - with Stephen Pinto, Dr. SquatchStephen Pinto is Director of Product Management at Dr. Squatch, one of the fastest-growing brands in the DTC space. In this episode, Stephen shares how they've scaled Dr. Squatch beyond American borders, starting with Canada, and then Europe, while keeping operations lean and efficient.
2022-11-3021 min
Commerce Élite30: +800 000$/ mois en revenus supplémentaires e-commerce grâce au CRO avec Raphael Paulin-DaigleBienvenue à tous au 30e épisode du Podcast Commerce Élite!
30 épisodes déjà, ça passe vite!
Et cette semaine, on aborde un sujet dans l'univers du e-commerce qu'on n'a pas encore eu la chance de discuter sur le podcast...
L'optimisation des pages de ventes.
Dans le jargon du marketing numérique, on appelle cette spécialité le CRO (conversion rate optimisation).
Et j'ai fait appel à un expert en la matière aujourd'hui, nul autre que Raphael Paulin Daigle, CEO et fondateur de l'agence Splitbase.
Splitbase se spécialise en une seule cho...
2022-11-2227 min
The Long GameHow to Fulfill Customers’ Needs with CRO with Raphael Paulin-DaigleWant to optimize your conversion rates? First, you have to know what’s attracting your customers to your brand. Raphael Paulin-Daigle is the founder and CEO of SplitBase, a CRO agency that works with major D to C and ecommerce brands to improve conversion rates, revenue, and customer experiences. Raphael has walked many companies through the process of optimizing their conversion rates. The key is finding out what your customers truly need—whether they know it or not. In this episode, Raphael explains the difference between A/B testing and CRO, why you shouldn...
2022-11-0956 minMinds of EcommerceLanding Pages and A/B Testing to Win at Media Buying - Ash Melwani of ObviAshvin Melwani is the co-founder and CMO of supplement company Obvi. Like most DTC brands, the recent changes with Facebook ads have hit them hard, but they managed to emerge from those challenges with quite a bit of success, mostly by focusing on A/B testing and landing pages. In this episode, we discuss how Obvi reduced their Cost Per Acquisition (CPA) by 57% through landing pages and on-site testing, how long it took them to get results from optimization, and Ash's top tips for brands looking to boost ad performance through CRO and landing pages.
2022-08-2525 minMinds of EcommerceGrowth Through Brick & Mortar for Ecommerce Brands - Ben Sehl of KotnBen Sehl is the Senior Product Lead of Hydrogen, Shopify's new framework for building next-generation custom storefronts; as well as the Co-founder of Kotn, a sustainable lifestyle brand; and Margin, a new men's grooming brand. In this episode, Ben shares how his company Kotn is using Brick and Mortar stores as a growth strategy. He shares the do's and don'ts, how to calculate ROI on physical stores, as well as plenty of other actionable tips for DTC execs, brand owners, and marketers.
2022-04-2724 minMinds of EcommerceHow Understanding Their Customers Led to 1400% Growth - Ben Smith of DiscoBen Smith is the founder of Disco, a DTC skincare brand for men. They've grown significantly over the past years, and Ben credits much of this growth to customer research. By carefully listening to their customers, Disco has been able to use those insights to improve their performance marketing, their website, and overall marketing strategy. In this episode, Ben shares how they do customer research, and how they apply those insights to grow the brands and continuously improve marketing performance.
2022-04-0619 minMinds of EcommerceHow to Scale a DTC Brand Using Freelancers - With Chris Meade of CROSSNETChris Meade is the co-founder and CMO of CROSSNET, the world's first four-way volleyball game. The brand has had solid growth over the years, and they've also worked really to deploy their capital in the most efficient ways possible as they scale. One way they're doing that is by primarily hiring freelancers instead of full-time employees. How can any DTC brand replicate the success they've had with freelancers? What mistakes are brands doing when hiring them? And how do you keep freelancers as accountable as full-time staff? The answers, and more, will be found in this episode.
2022-03-2321 minMinds of EcommerceActionable Tips for a Highly Effective Referral Program - with Jason Wong of DoeJason Wong is the Founder of Wonghaus Ventures and Doe Lashes, a DTC brand that he managed to scale to millions in just one year. He credits a lot of that growth to their referral program, and that's exactly what we'll talk about in this super actionable episode. Get ready to learn why he thinks most referral programs are a waste, what most brands are doing wrong, and what they've done differently at Doe to make their program one of their most valuable customer acquisition assets.
2022-03-1620 minMinds of EcommerceHow Snow Made SMS One of Their Most Profitable Customer Acquisition Channels - With Josh Snow Josh Snow, is the founder and CEO of $100M+ DTC oral care brand, Snow. In this episode, we talk about the best ways for ecommerce brands to use SMS to grow their customer base, extend LTV, and scale profitably. Josh shares how they're doing it at Snow, and his top advice for brands looking to get serious with SMS. You don't want to miss this one.
2022-03-0920 min
DTC POD: How The Best Brands Are BuiltHow to convert website visitors into paid customers without friction (with Raphael Paulin-Daigle, CEO of SplitBase)8:21 - Pivoting from SaaS to ecommerceRaphael was surrounded by Saas founders, but followed his instincts when he found himself far more interested in the ecommerce space.“I started SplitBase when most of my friends were SaaS founders, because that's what I was familiar with. I always like, well, SplitBase is going to be a conversion optimization agency for SaaS companies. Now a couple of things. One, I think it would have been better positioned as a churn reduction agency maybe, or something a bit more focused than conversion optimization. Because I realized after maybe a...
2022-01-2758 min
Up Next In CommerceWebsite Optimization and the Importance of A/B Testing and Qualitative and Quantitative DataEvery business needs a website, and every website needs a landing page. These are universal truths. Where things become fuzzy is when you try to understand what makes a landing page good versus just good enough. The difference between having a landing page that is optimized versus one that just works could be huge: we’re talking more conversions, higher LTV, and, ultimately, more money headed toward your bottom line. So then why are brands still neglecting their landing pages? And what can they do to make them better?I asked those exact questions to Raphel Paulin-Daigle, th...
2021-08-3135 min
LEADING BRANDS® — Wavebreak Podcast[164] How To Maximize What You Already Have With SplitBaseWe’ve been fortunate to watch ecommerce evolve over the years.As brands and trends come and go, a few things have remained constant.One thing in particular, that we’ve talked about a ton on this podcast, is conversion rate optimization.And luckily, today we’re talking with an expert on the topic, Founder and CEO of SplitBase, Raphael Paulin-Daigle.SplitBase specializes in helping brands increase conversions, maximize landing pages, design data-driven websites, and ultimately make the most of what they already have.In this episode we cover topics...
2021-02-0149 min
Friendly Atheist PodcastEp. 353 - Why Does Joel Osteen's Church Need PPP Loans?Please support the show at https://www.patreon.com/friendlyatheistpodcast Jessica and I sat down to talk about several stories from the past week involving religion and politics. — Be sure to check out the Being Reasonable podcast if you enjoy street epistemology! — It's absurd that anyone is complaining about Jill Biden's Ph.D. (2:00) — A Denny's server quit after two Christians claimed religious exemptions to wearing face masks. (10:55) — Why does Pastor Joel Osteen‚Äòs megachurch need millions in PPP loans? (14:48) — And why did this preacher buy a private jet after rece...
2020-12-181h 02
qamar radio sessionsqamar radio sessions 015 (EOYC 2020)00:00 | Dalmoori - Monochrome (Intro Edit) [Abora Recordings]
05:45 | Lasse Macbeth & Daniel Kandi - Gorgeous (Extended Mix) [In Trance We Trust]
11:01 | Gerome & Dennis Pedersen - Enjoyable (Extended Mix) [AVA White]
15:49 | Bryan Kearney & Deirdre McLaughlin - Open My Mind (Sean Tyas Remix) [Kearnage Recordings]
21:59 | DJ T.H. & Shuba - Paradise (Original Mix) [inHarmony Music]
26:47 | Jesper Olesen - Renaissance (Sandro Mireno Remix) [Synchronized Muzik]
31:22 | Lauren Daigle - You Say (Ciaran McAuley Extended Rework) [Free Download]
37:04 | Xpectra & Maureen Sky Jones - See The Light (Tycoos Dub Mix) [Trance All-Stars Records]
41:15 | Adam Taylor - Lost In Paradise (Extended Mix) [FSOE]
46:30 | Fischer & Miethig - Return To Paradise...
2020-12-182h 44
The Winning EcommerceEp36: How to Increase DTC E-Commerce Revenue Through Data & ExperimentationIn this episode of The Winning E-Commerce Experience Show, Raphael Paulin-Daigle talks about how to Increase DTC Ecommerce Revenue Through Data & Experimentation. Specifically, he talks about:- Full-Site A/B Testing & Conversion Optimization- What is "Conversion Trigger Triangle"? and how to prioritize customer questions, doubts, needs- Landing Pages: How to Turn Clicks Into Sales?Raphael Paulin-Daigle is the founder of SplitBase Agency, a company that helps high-growth e-commerce companies increase conversions & profitsThis show is brought to you by DataCue. Your winning e-commerce experience starts from your...
2020-09-1100 min
DTC POD: How The Best Brands Are BuiltRaphael Paulin-Daigle: How To Make Landing Pages That Convert Better And Generate More SalesIn this episode, Jay and Ramon are joined by guest Raphael Paulin-Daigle, Founder & CEO of SplitBase.SplitBase specializes in building high-converting landing pages and strong on-site experiences for eCommerce brands.With SplitBase’s experience in landing page optimization, Jay and Ramon join forces with Raphael to discuss how brands can get even more for their influencer marketing efforts using personas.One-to-one marketing, or at least the idea of it, has become increasingly important as consumers have become tired of catch-all traditional advertising. Thus, brands have turned to user-generated content to break through stale ad...
2020-05-2119 minMinds of EcommerceHow Saatva Mattress Reached $250m+ in Revenue Through Differentiation in a Crowded Industry - Ricky JoshiRicky Joshi is co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge. In an industry where competition is tight, they've managed to grow exponentially over the years, now generating over $250M in annual revenue. In this episode, we talk about how to differentiate in a crowded industry and how to shape your brand's messaging to be able to compete against other giants.
2020-05-2026 minMinds of EcommerceUnbound Merino's Strategy for Growing Into a Multi-Million Dollar Brand Through Crowdfunding, Dan DemskyDan Demsky is co-founder of DTC apparel brand Unbound Merino. They've successfully used crowdfunding to get the brand started, and still use it to this day as a growth strategy. In this episode we talk about storytelling in marketing, dive deep into Dan's strategy for launching through crowdfunding, some actionable tricks for a successful campaign, and how million-dollar brands can still use crowdfunding as a marketing channel.
2020-04-1724 minMinds of EcommerceScaling a Food & Beverage DTC Brand: Tips to Grow Through Grocery Stores and Amazon - Wilson Hung, Kettle & FireWilson Hung is director of growth at Kettle and Fire, the fastest growing bone broth brand. He was employee #2 at the company, and in only 2 years grew revenues from 5 to 8 figures. In this episode we talk about when's the right time for a DTC Food & Beverage company to start selling in physical retail stores, Wilson's top tips and tricks for a successful product launch in Whole Foods and other grocery stores, and a few tips for selling on Amazon.
2020-03-2724 minMinds of EcommerceHow to Build an Emotionally Charged DTC Brand and Get Into Department Stores - with Andreas Palm of CDLPAndreas Palm, is the co-founder of CDLP, a DTC premium men's underwear brand who's been featured in major publications such as Vogue and GQ, and got into Mr Porter, SSENSE, Barney's and Selfridges right from the start! In this episode, the first of the podcast's 2nd season - Andreas explains why they chose to get into department stores early, HOW they did it, and how they've built a brand that's emotionally charged. You don't want to miss this one.
2020-03-1729 min
Working DadsConversion Optimization And Why You Need To Apply It Your Business TODAY! with Raphael Paulin-DaigleDuring the interview we talk about the Testing Trifecta. Interesting concept. If you sell online, this is going to be a great episode for you.For everyone else, you get the luxury of learning from a young founder. He’s won a ton of awards and been doing this since he was 15! Congrats Rapheal and enjoy the episode. Links mentioned in interview:---------------------------https://splitbase.comhttps://www.linkedin.com/in/raphaelpaulindaigle/http://meetraphael.com Follow Us:----------Podcast Webs...
2020-02-1451 minMinds of EcommerceUnder-utilized Growth Opportunities, Selling on Amazon, and SMS Marketing with Andrew Youderian of eCommerceFuelAndrew Youderian built and sold numerous eCommerce stores. He now runs eCommerceFuel, a highly curated community of 7-figure+ eCommerce merchants. Over the years, he's seen what works, and what doesn't in terms of growth strategies, and what opportunities lie ahead for merchants in the coming year. He's also recently released his State of the Merchant Report, and he'll share with us the top insights. In this episode, you'll learn who should sell on Amazon (and why you may not want to), the top marketing opportunities for the coming year, and much more.
2019-11-2222 minMinds of EcommerceA Hiring Process to Create the Best Ecommerce Marketing Team - with Brad PedersenBrad Pedersen is a serial entrepreneur who's built companies with revenues ranging from 7 to 9 figures, and with up to 130 employees. Recently, he co-founded a direct-to-consumer ecommerce company called Pela Case, which has been growing 4000% since its inception 2 years ago. They've also ranked #20, amongst the Growth 500 in Canada. Brad is an all-star at hiring and operations, and in this episode he'll share actionable strategies on how to hire the right team members for your team, starting with how to format the job posting to maximize success, all the way to the structure of the job interviews. ...
2019-11-0826 minMinds of Ecommerce1.3m YouTube Subscribers to 7 Figures in Revenue: Beardbrand's Content Marketing Strategy RevealedEric Bandholz, is the founder of Beardbrand, a men's grooming ecommerce company that achieved 1.3 million YouTube subscribers so far, and credits most of it's 7-figure growth to their content strategy. In this episode, Eric shares their content marketing strategy, and more specifically, their YouTube strategy, and how it has evolved over the years. He explains how they find topics for their content, how they use customer feedback for better videos, and also how they convert YouTube viewers into paying customers.
2019-11-0127 minMinds of EcommerceHow an Engagement-Driven Email Marketing Strategy Grew BombTech Golf to $7M - Tyler "Sully" SullivanTyler "Sully" Sullivan, is the founder of BombTech Golf, an ecommerce company selling Golf equipment, and he also runs eCom Growers, an email marketing agency. In this episode, Sully shares how he built BombTech Golf to over $7M in annual ecommerce sales, with only 2 employees, through highly engaging marketing campaigns. He dives deep into how he does email marketing to build relationships with his customers, validates new products, and achieves super successful product launches. We also talk about how he approaches paid ads and keeps all of his marketing strategies super simple, while...
2019-10-1729 minMinds of EcommerceHow 8-Figure Athletic Greens Doubled in Size With a Research-Driven Product Experience Strategy - Adam TrouncerAdam Trouncer is the CEO of Athletic Greens, an 8-figure, direct-to-consumer, subscription-focused, ecommerce brand that sells a daily supplement of the same name. In this episode, Adam shares how they've doubled the business by focusing on creating a better brand and product experience for customers, how to calculate the ROI of a better customer experience, strategies to communicate to your different customer personas, and so much more. You do not want to miss this one.
2019-10-0423 minMinds of EcommerceHow to Run a 7-Figure Ecommerce Business With No Employees - With Abby WalkerAbby Walker is the founder & CEO of Vivian Lou, Goldie Lou Footwear and TAOG. Not only does she run a 7 figure business, but even with 2 kids and 3 pets, she runs her companies with no employees. In this episode, Abby shares how she manages agencies, make decisions and builds her companies without employees.
2019-09-2725 minMinds of EcommerceHow Worldwide Cyclery Grew to $15M/year With A Customer Service Strategy - With Jeff CayleyJeff Cayley is the founder & CEO of Worldwide Cyclery, an 8-figure ecommerce site in the bike industry, with 3 retail locations. In this episode, Jeff shares how he created a customer service strategy that is the backbone of their growth to nearly 15 million a year in sales. He also shares how they go above and beyond for customers, to keep them loyal to the brand while creating a word-of-mouth marketing strategy.
2019-09-1122 minMinds of EcommerceHow GothRider Uses Quizzes to Acquire & Convert Customers at Scale - With Phil KyprianouPhil Kyprianou is the founder of an ecommerce brand called GothRider. In this episode, he shares how he's been using quizzes as a traffic acquisition and conversion strategy that has been adding millions of dollars to his company's bottom-line while lowering his costs of customer acquisition and achieving super-profitable ad campaigns.
2019-09-0424 minMinds of EcommerceHow Dr. Squatch Grew to 100k+ Orders/Year Through a Viral Video & Thoughtful Branding - Jack HaldrupJack Haldrup is the founder & CEO of Dr. Squatch, an ecommerce company who's currently one of the largest sellers of men's soap online. In this episode, Jack will share how he grew Dr. Squatch to over 100,000 orders per year, how they created a viral video that achieved over 40+ million views, and how they created a brand that customers relate to so much they keep coming back, and convert at higher-than-average conversion rates.
2019-09-0423 minMinds of EcommerceHow to Calculate Customer Lifetime Value to Run Ultra-Profitable Ads - With Gareth EverardGareth Everard co-founded and led multiple ecommerce brands such as Rockwell Razors, Mr. Gladstone Solid Cologne, and most recently Keyto, the world's first ketogenic diet breathalyzer. He also raised over $2M through Kickstarter and Indiegogo campaigns, and in this episode, he will share how he calculates and utilizes the lifetime value of his customers to make paid ads ultra-profitable and a key driver of profit for his businesses.
2019-09-0420 minMinds of EcommerceA Genius Step-By-Step Facebook Ad Strategy to Grow DTC Companies - With Nik SharmaNik Sharma was Director of DTC at Hint water, the fastest-growing non-alcoholic beverage brand. Within 1 year of Nik joining, Hint was named one of 'IAB's 250 Direct Brands To Watch for 2018', an award given to the fastest-growing DTC brands. Nik also led DTC ecommerce at VaynerMedia, and worked with brands to build audiences, such as Complex Media, Bustle Media Group, Refinery29, and others. In this episode, he shares step-by-step an online ad strategy that helped Hint Water become a $100M business, along with tips and tricks, mistakes to avoid, and examples that will help you...
2019-09-0420 minMinds of EcommerceHow Haute Hijab Uses Data To Create A/B Tests and Make Better Web Design Decisions - With Ahmed ZedanAhmed Zedan, co-founder of an ecommerce company called Haute Hijab, shares how they managed to scale fast using data to make better web design decisions, how they use customer insights to drive their A/B testing program, and how they've built a culture of experimentation within the company.
2019-09-0422 minMinds of EcommerceHow Audrey Castonguay Achieved $1M+/Month In Ecommerce Sales With The "Rule of One"Audrey Castonguay, founder and CEO of Wholesome Culture, has grown her ecommerce company to over 200,000 customers and inspired an online community of over 850,000 followers - and counting - in just 2 years. In this episode, she shares how she tests new products, double sales with existing ones, and uses her "rule of 1" to keep growing past a million dollar in sales per month.
2019-09-0422 minMinds of EcommerceUtilizing User-Generated Content to Disarm Customer Objections - With Cathryn LaveryCathryn Lavery is co-founder and CEO of BestSelf Co. Along with her co-founder Allan Brouwer, they took the ecommerce company from zero to 8-figures in less than two years. In this episode, Cathryn shares how they've utilized user-generated content on their product pages and marketing campaigns to disarm customer objections and increase website conversion rates, used challenges to drive engagement, and other tips and tricks that allowed BestSelf to be the only company to win both Shopify awards (Build a Business and Build a Bigger Business) consecutively.
2019-09-0423 minMinds of EcommerceHow Gary Nealon Scaled His Ecommerce Store to $40m/Year by Building Strategic Social Media AssetsGary Nealon scaled an ecommerce business to $40+ million/year in one of the toughest niches possible, and successfully exited it over a year ago. In this episode, we talk about how he used strategic social media assets as a key traffic acquisition strategy, how to achieve low customer acquisition costs for expensive products, and how to convert customers online when selling large and complicated products like kitchen cabinets.
2019-09-0418 min2019-08-2002 min
HypercroissanceEp:02 - Splitbase - L’art d’optimiser les conversions de son e-commerce, avec Raphaël Paulin Daigle CEOSplitbase est une agence qui se spécialise dans l’optimisation de conversions pour les e-commerces dans le domaine du luxe, fashion et lifestyle. Raphaël nous partage ses méthodes pour aider les e-commerces à générer plus de ventes.
Un podcast de J7 Media : https://www.j7media.com/fr/
PS : Vous connaissez quelqu'un qui pourrait être sur notre podcast? On vous invite à nous écrire au email suivant : agagne@j7media.com. Ça nous fera un plaisir de discuter avec vous!
2018-09-2830 min
Extra Paycheck PodcastEPP 156: Marketing For Luxury Brands With Raphael Paulin-DaigleIn this week's episode of the Extra Paycheck Podcast we're chatting with Raphael Paulin-Daigle the CEO of SplitBase. SplitBase is a fashion and luxury ecommerce agency that helps businesses increase their profits and revenue with the website traffic they already have through conversion rate optimization & A/B testing processes.
2018-03-2047 min
The Copy and Design BrewCDB 059: Luxury Goods with Raphael Paulin-Daigle of SplitBase
CDB 059: Luxury Goods with Raphael Paulin-Daigle of SplitBase
Sometimes you find your niche, sometimes your niche finds you. Raphael outlines the pivots that brought him to where his agency sits today: as THE conversion optimization solution for luxury goods and high-end lifestyle and fashion brands.
Here are some of the things we talk about on today’s Brew:
http://splitbase.com/
https://us.hendricksgin.com/
https://blog.bulletproof.com/
https://www.fever-tree.com/
https://www.kiehls.ca/
http://www.ryschwartz.me/
https://www.frankandoak.com/
https://www.lorealparis.ca/en
http://www.prada.co...
2018-03-0242 min
Commerce Growth LabRaphaël Paulin-Daigle, CEO, SplitBase | S1 03Today we’re chatting with Raphaël Paulin Daigle, the CEO and Founder of SplitBase, a luxury retail consultancy, specifically focused on conversion rate optimization (CRO).
Raphaël joins us to share his story, how he got into commerce, what motivated him to launch SplitBase, how he managed to get his first retail brands as customers, why conversion rate optimization (CRO) is important, common mistakes retails brands of all sizes make (and how to avoid them), and much more.
So let’s get start
2018-01-3029 minExtra Paycheck PodcastEPP 101: Conversion Optimization Secrets With Raphael Paulin DaigleIn this week's episode of the Extra Paycheck Podcast I am joined by Raphael Paulin-Daigle the founder of SplitBase.com. Raphael has been an entrepreneur since he was 11 years old. Today he's helping million dollar ecommerce companies get more sales from their existing website traffic through conversion optimization.
2017-02-2748 min