Shows
MR&S T.A.L.Q.Wenn KI Standard ist......und Qualität Haltung braucht!
Kein Jahresrückblick.
Keine Buzzword-Parade.
Sondern eine kleine Geschichte aus der (sehr nahen) Zukunft der Marktforschung.
In der letzten Folge von MR&S T.A.L.Q. werfen wir einen Blick auf das Jahr 2026:
Wie selbstverständlich wird KI in der qualitativen Marktforschung sein?
Warum erlebt das Teststudio ein Comeback?
Was können synthetische Befragte leisten – und was ganz sicher nicht?
Und warum wird Deep Listening im KI-Zeitalter zur wichtigsten Superpower?
Zwischen Rx-Marktforschung, conversational Research, echten Gesprächen und einem KI-generierten Gedicht sprechen wir darüber, warum qualitative Forschung auch 2026 menschlich bleibt – und gerade des...
2025-12-1813 min
Talking AI in Market ResearchRevolutionizing Insights: Steve Phillips on AI, Automation, and the Future of Market ResearchIn this engaging episode of Talking AI, host Ray Poynter sits down with Steve Phillips, Founder, Chair, and Chief Innovation Officer at Zappi, to explore how artificial intelligence and automation are transforming the world of consumer insights. ### Key Highlights - Steve Phillips' Journey: From the early days of qualitative and quantitative research across multiple continents to founding Zappi, a company built on automating and innovating market research methodologies.
The Zappi Story: Learn how Zappi shifted the paradigm from slow, expensive research to rapid, scalable, and high-quality insights, leveraging automation and AI from the outset.
Client Partnerships & Innovation: Discover the importance...
2025-09-0220 min
Talking AI in Market ResearchTransforming Market Research with AI in Emerging Markets: An Interview with Dharmendra Jain of Actnable AIIn this free episode of Talking AI, host Ray Poynter sits down with Dharmendra Jain, Founder & CEO of Actnable AI (Nairobi, Kenya), to uncover how AI-driven solutions are revolutionizing market research across emerging markets. Drawing on nearly two decades of experience spanning India and Africa in market research, operations, data, and technology, Jain explains Actnable’s all-in-one SaaS platform—featuring:
Multilingual language solutions: translation in 132 languages and transcription in over 60
End-to-end qualitative research: recruitment (online/offline), FGD moderation, transcription & AI analytics
Cloud-based creative testing: automated emotional expression and topic-modeling analytics
Chatbot Data Insights: real-time survey data upload for early-trend visualization
Conv...
2025-08-0417 min
Talking AI in Market ResearchAI-Powered Qualitative Pharma Research: PJ Quinn’s Structured ProtocolsIn this episode of Talking AI, host Ray Poynter sits down with Laura Quinn, president and co-founder of PJ Quinn, Inc. With over 25 years in marketing research and a background in biology and medical training, Laura has built her two-person boutique practice into a go-to qualitative partner for specialty-care pharmaceutical and healthcare clients. Laura shares her journey from AI skeptic to enthusiastic adopter: attending early AI-focused industry conferences, evaluating multiple platforms, and ultimately choosing a research-dedicated solution (CoLoop) that meets strict HIPAA and GDPR requirements. She walks through the structured protocols and prompt-engineering techniques she and her team developed—alongside ke...
2025-07-2834 min
Talking AI in Market ResearchTaming AI Hallucinations in ResearchTech: 5 Pitfalls and Solutions with Scott SwigartIn this free episode of Talking AI, host Ray Poynter sits down with Scott Swigart, SVP of AI Innovation at Shapiro & Raj and Head of Product for Stellar, to uncover the five core causes of AI hallucinations in ResTech—and how to crush them. From visually dense slide decks and the “chunking chainsaw massacre” to outdated training data, overconfidence bias, and data contradictions, Scott shares practical, human-augmented workflows that ensure your AI-powered insights are rock-solid. Scott Swigart brings over 20 years of experience at the intersection of market research and technology. A former co-owner of a boutique insights agency and a life-l...
2025-07-1433 min
Talking AI in Market ResearchTalking AI: Leveraging LLMs for Cultural Insights with Ramona DanielIn this Talking AI episode, Ray Poynter welcomes Ramona Daniel—an independent cultural insights consultant with over 25 years in research—to discuss how generative AI has transformed her workflow. Ramona recounts her journey from telephone interviewer at Ipsos to leading a 79-market media study at Group M, and finally to striking out on her own in 2024. Facing the challenges of solo consulting, she turned to LLMs to replicate the role of missing team members, ask critical questions, and uncover patterns in cross-cultural data. ### What You'll Learn
Ramona’s AI Onboarding Story
Why she began experimenting with ChatGPT, Claude, Gemini, DeepSeek, Copala...
2025-06-0223 min
Talking InsightsTalking Insights explores the AI Revolution in Market ResearchContinue the conversation on Synthetic Data and Artificial Intelligence with the re-broadcast of this episode. This time host Nikki discusses the impact of artificial intelligence (AI) on the market research industry with guests Ray Poynter and Xabier Palacio. They explore the formation and goals of the ESOMAR AI Task Force, the potential impact of AI on market research practices, and the importance of establishing ethical guidelines. The conversation also delves into the current applications of AI, opportunities for insights professionals, and the future of AI in the industry, including concerns about job security.Chapters
2025-05-0827 min
The Bento ClubGrounding My Life Through RunningIn this episode, we chat with Ray Poynter, industry legend and ultra-runner, who has run every single day for over six years. From mountain ultras to Park Runs, Ray shares how running helps him stay grounded, focused, and disciplined - both in life and in work. We talk about heart rate zones, daily routines, and the power of running “inside yourself.
2025-04-1726 min
Talking AI in Market ResearchDiscussing where personas are going with Andrew JeavonsJoin Ray Poynter and Will Poynter from ResearchWiseAI as they explore AI personas and synthetic data with Andrew Jeavons of Signoi. Discover how these cutting-edge technologies are transforming market research, concept testing, and image analysis while addressing privacy and data security concerns. Gain insights into quantitative semiotics, the challenges of digital twins, and the future of consumer research in a rapidly evolving AI landscape.
2025-03-3122 minTalking AI in Market ResearchDiscussing where personas are going with Andrew JeavonsIn this episode of Talking AI, hosts Ray Poynter and Will Poynter from ResearchWiseAI sit down with Andrew Jeavons, co-founder of Signoi, to delve into the world of AI personas and how they’re reshaping market research. Discover why companies are using personas to bring segmentation data to life, the importance of privacy safeguards in synthetic research, and how AI can quickly (and cost-effectively) assist with concept testing—all without sacrificing data integrity. Andrew also sheds light on quantitative semiotics, the interplay between AI and image analysis, and the ethical dilemmas posed by digital twins. You’ll hear about real-world use ca...
2025-03-3122 min
Ponderings from the PerchESOMAR Congress FlyoverLearn how market researchers navigate the complex market landscape to deliver more accurate and valuable insights.On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her 2024 ESOMAR Congress flyover, held in Athens, Greece. The ESOMAR Congress is the premier global gathering for market research professionals. It brings together industry leaders to explore cutting-edge trends, share innovative methodologies and shape the future of marketing research.McKinney’s guests discuss key topics such as the integration of AI in qualitative re...
2024-09-131h 17
Evidence TalksSynthetic data and artificial respondents - do we need humans at all?In this edition of Evidence Talks, we’re discussing a topic that has taken the research sector by storm - synthetic data.But what do we mean by synthetic data? Are we just talking about filling gaps and augmenting real data based on primary research, or are we proposing to take the human out of the picture altogether, and just ask questions of ChatGPT or another similar large language model? What are the opportunities for the industry, and what are the risks for clients? Can AI convincingly simulate a customer? What are the ethical and leg...
2024-05-2934 min
Greenbook Podcast94 — Endurance and Insight: Research Resilience with Ray PoynterWhat do ultramarathons and market research have in common? In this episode of the Greenbook Podcast, we sit down with ESOMAR president, Ray Poynter, who shares his intriguing journey from a computer programmer in to a forerunner in online and social media research. Ray discusses the significant industry shift towards more in-house client research, facilitated by advancements in technology. He offers insights on how the internet and AI are revolutionizing market research, forecasting AI's impactful but not disruptive nature compared to mobile phones. The conversation also covers the democratization of research through technology, where Ray emphasizes the...
2024-01-2245 min
Talkshod telepodcast ( تله پادکست تاک شد )TalkShodPlus | تاک شد پلاس، اپیزود دهم:اعترافات یک تحقیقاتچی مهمان این اپیزود آقای مهدی نجاری، بنیانگذار و رئیس هیئتمدیره شرکت TOPLANS و عضو انجمن تحقیقات بازاریابی اروپا (ESOMAR) و عضو انجمن تحقیقات کیفی آمریکا (QRCA) و عضو مشاوران مرکز آمار ایران (SCI)و عضو انجمن صنفی تحقیقات بازاریابی ایران (IMRA)با 15 سال سابقه در صنعت تحقیقات بازاریابی و مترجم کتاب «A Handbook of Online Marketing Research» نوشته Ray Poynter از تجربههای خود را در زمینهٔ تحقیقات بازار میگوید.در این اپیزود در مورد چه چیزهایی صحبت میکنیم؟تحقیقات بازار و تحقیقات بازاریابیتحقیقات بازار در صنعتهای مختلفتحقیقات بازار در حوزهٔ FMCGتحقیقات بازار در کدام صنعتهای بیشتر انجام میشود؟چرا صنعت مارکتینگ ریسرچ، مارکتینگ نمیکند؟تحقیقات بازار در شهرهای مختلف ایران در پادکست تاکشد، در مورد چیزهایی صحبت میکنیم که زیاد ازشون میشنویم؛ ولی چیز زیادی ازش نمیدونیم.کسبوکارهای خانوادگی، دیتا، کارآفرینی در ایران، تجربههای یک پروداکت منیجر، CRM و تجربهٔ مشتری موضوعات قسمتهای قبلی تاک شد پلاس بود و اگر دوست داشتید میتوانید این قسمتها را هم گوش کنید.میزبان: حمید احمدیموضوعات تکمیلی اپیزودهای تاک شد پلاس را در اینستاگرام دنبال کنید:https://www.instagram.com/thisistalkshodتاک شد پلاس را از طریق لینک زیر ببینید و بشنوید: https://zil.ink/talkshod
2024-01-141h 32
Now that's SignificantRay Poynter on the challenges facing Chief Insights OfficersFresh off the back of ESOMAR Congress, Ray Poynter joined us on this latest episode of Now that's Significant to talk about the big challenges facing Chief Market Research and Insights Officers within corporate organizations.
Host Geoff Lowe, the New Zealand ESOMAR representative and Director at Infotools, bring two different perspectives on this critical topic.
The discussion began with the changing nature of the head of insights within an organization, particularly around the need for leadership, coaching, and mentoring, rather than more skewed to order taking and commissioning of the past.
Check out...
2023-10-1851 minTalking InsightsExploring ESOMAR's AI Taskforce: Uniting for Responsible AI in ResearchJoin host Nikki Lavoie as she kicks off the special series dedicated to ESOMAR's AI Taskforce. In this episode, Nikki provides an overview of the initiative and its mission to navigate the exciting world of artificial intelligence and its impact on the market research and insights industry. Discover the challenges, opportunities, and ethical considerations surrounding AI with insights from industry experts and thought leaders. Special guests Xabier Palácio and Ray Poynter shed light on their roles within the coordinating group and the crucial steps being taken to promote responsible AI use in research.Send us a t...
2023-07-2826 min
IntellicastA Quirks Chicago Recap feat. Bonnie the BulldogWelcome back to Season 6 of Intellicast! In today’s episode, the Brians are joined by EMI’s own Andrew DeCilles to discuss the latest market research news and the Quirks Chicago conference that Andrew and Brian Lamar attended last week.The guys jump right into the recent market research headlines starting with Qualtrics’ $12.5 billion acquisition by Silver Lake. Andrew and the Brians discuss what this might mean for the industry as more tech entrepreneurs start to invest in MRX. This is followed by some ESOMAR news. Joaquim Bretcha has been named the Interim Director General and Ray Poynte...
2023-04-0351 min
The Soapbox from BoxcleverThe Soapbox - Episode 7 - Ray Poynter - Chief Research officer, author, lecturer, absolute running machine & our new found hero!His journey within the industry (over 40 years!), how Ray came close to becoming a politician, being a realistic optimist, running businesses and societies, his enthusiasm towards methodologies, his love of running, pushing his limits, studying Japanese, his love learning, writing and advice for those wanting to have a book published and the secret to being happy.
https://boxcleverconsulting.com/
2023-02-0346 min
IntellicastESOMAR and an Acquisition in the Sample IndustryWelcome back to Season 6 of Intellicast. We promise not to keep you over an hour this episode! Brian Lamar and Producer Brian are breaking down the latest market research news and sharing some updates ranging from football to flatscreens.The episode kicks-off with an overview of the upcoming conference season. You can catch Brian Lamar and Bonnie the Bulldog at several different conferences in the next few months!The guys then share an update on the ESOMAR election scandal. Ray Poynter posted on LinkedIn that ESOMAR was taken to court in the Netherlands over its...
2023-02-0136 min
Now that's SignificantChange: The good and bad choices market research teams can make in 2023 with Ray PoynterRay Poynter joined us on this episode of Now That's Significant to talk about the good and bad choices that market research teams can make in the coming year, and how they need to embrace change in order to get ahead.
In the show...
We talked about the overarching themes and trends facing the insights industry over the next year or two.
Ray shared with us several particular challenges that the industry will need to grapple in 2023.
We talked about what organizations can do to hold on to their best people.
2022-12-0715 min
Conversations for Research RockstarsInsights Democratization with Guest Thor Olof PhilogèneAs a Market Research & Insights professional, you have likely heard the term "insights democratization." The phrase invokes a vision of organizations that have numerous data sources, and data-based findings, that are seamlessly shared within and between various functional areas in a friction-free manner. Everyone with appropriate permissions has access to all the customer data they need--whether from behavioral data, transactional data, syndicated data, or primary market research data. In this episode, Research Rockstar President Kathryn Korostoff interviews Thor Olof Philogene on this important topic, and they also discuss some of the innovative things his company, Stravito, is doing...
2022-11-0226 minConversations for Research RockstarsInsights Democratization with Guest Thor Olof PhilogèneAs a Market Research & Insights professional, you have likely heard the term "insights democratization." The phrase invokes a vision of organizations that have numerous data sources, and data-based findings, that are seamlessly shared within and between various functional areas in a friction-free manner. Everyone with appropriate permissions has access to all the customer data they need--whether from behavioral data, transactional data, syndicated data, or primary market research data. In this episode, Research Rockstar President Kathryn Korostoff interviews Thor Olof Philogene on this important topic, and they also discuss some of the innovative things his company, Stravito, is doing...
2022-11-0226 min
Radio NewMR PodcastLisa Wilding Brown and ESOMARRay Poynter chats with InnovateMR CEO Lisa Wilding-Brown about here time on ESOMAR Council and about the upcoming elections.
2022-10-1011 min
Radio NewMR PodcastLisa Wilding Brown and ESOMARRay Poynter chats with InnovateMR CEO Lisa Wilding-Brown about here time on ESOMAR Council and about the upcoming elections.
2022-10-1011 min
Radio NewMR PodcastSeyi Adeoye - NewMR Podcast - September 2022Ray chats with Seyi Adeoye, the Chief Executive Officer of Pierrine Consulting – a tech-first Insight Consultancy with offices in Nigeria and Kenya. Seyi is also a candidate for election to the ESOMAR Council.
2022-09-2221 min
Radio NewMR PodcastSeyi Adeoye - NewMR Podcast - September 2022Ray chats with Seyi Adeoye, the Chief Executive Officer of Pierrine Consulting – a tech-first Insight Consultancy with offices in Nigeria and Kenya. Seyi is also a candidate for election to the ESOMAR Council.
2022-09-2221 min
Radio NewMR PodcastDavid Smith - Radio #NewMR Podcast - August 2022Ray chats with David Smith about his recollections of dealing with inflationary times and recessions. David is one of these rare people today who has dealt with inflation before, given that we have not had to worry about inflation during the last forty years. David is a Director of DVL Smith, a former Chairman of the UK Market Research Society and a former Vice President of ESOMAR.
2022-08-2533 min
Radio NewMR PodcastDavid Smith - Radio #NewMR Podcast - August 2022Ray chats with David Smith about his recollections of dealing with inflationary times and recessions. David is one of these rare people today who has dealt with inflation before, given that we have not had to worry about inflation during the last forty years. David is a Director of DVL Smith, a former Chairman of the UK Market Research Society and a former Vice President of ESOMAR.
2022-08-2533 min
Radio NewMR PodcastRosie Campbell - NewMR Podcast - August 2022Rosie Campbell shares her memories and experiences of the inflationary 1970s and 80s - focusing on the world of the qualitative researcher. The conversation between Ray and Rosie is designed to enable today's researchers and leaders to learn from history, given that it is forty years since the West faced inflation.
2022-08-2123 min
Radio NewMR PodcastRosie Campbell - NewMR Podcast - August 2022Rosie Campbell shares her memories and experiences of the inflationary 1970s and 80s - focusing on the world of the qualitative researcher. The conversation between Ray and Rosie is designed to enable today's researchers and leaders to learn from history, given that it is forty years since the West faced inflation.
2022-08-2123 min
Radio NewMR PodcastViki Cooke - NewMR Podcast - August 2022Inflation is a major challenge facing managers and researchers around the world. Most of today's leaders have zero experience of inflation as we have had low rates of inflation in the West for forty years. This is your chance to learn from leaders in our industry who have been there before. In this second podcast in our inflation series, Viki Cooke, Co-founder and Chair of BritainThinks shares her recollections of the 70s and 80s, starting with her experience in the advertising world and then market research. Viki will also share her thoughts on what managers...
2022-08-1623 min
Radio NewMR PodcastViki Cooke - NewMR Podcast - August 2022Inflation is a major challenge facing managers and researchers around the world. Most of today's leaders have zero experience of inflation as we have had low rates of inflation in the West for forty years. This is your chance to learn from leaders in our industry who have been there before. In this second podcast in our inflation series, Viki Cooke, Co-founder and Chair of BritainThinks shares her recollections of the 70s and 80s, starting with her experience in the advertising world and then market research. Viki will also share her thoughts on what managers...
2022-08-1623 min
Radio NewMR PodcastSimon Chadwick - NewMR Podcast - August 2022In the developed, Western markets the biggest economic challenge today is that of inflation. Inflation is running at levels not seen for forty years, which means most of today's leaders and managers have zero experience in leading and managing inflationary times. To help people navigate these challenges, NewMR is putting together a series of interviews with senior people from the insights industry who have experience in dealing with inflation. People who were conducting research, leading teams, and running companies in the 1980s and, in some cases, the 1970s. In today’s podcast Ray Poynter chats wi...
2022-08-1124 min
Radio NewMR PodcastSimon Chadwick - NewMR Podcast - August 2022In the developed, Western markets the biggest economic challenge today is that of inflation. Inflation is running at levels not seen for forty years, which means most of today's leaders and managers have zero experience in leading and managing inflationary times. To help people navigate these challenges, NewMR is putting together a series of interviews with senior people from the insights industry who have experience in dealing with inflation. People who were conducting research, leading teams, and running companies in the 1980s and, in some cases, the 1970s. In today’s podcast Ray Poynter chats wi...
2022-08-1124 min
Radio NewMR PodcastPriscilla MckInney - NewMR Podcast - July 2022Ray Poynter chats with Priscilla McKinney, CEO of Little Bird Marketing. Ray and Priscilla look at what post-pandemic means in insights and research, the key challenges and opportunities facing us, and the rise of digital solutions.
2022-07-2829 min
Radio NewMR PodcastPriscilla MckInney - NewMR Podcast - July 2022Ray Poynter chats with Priscilla McKinney, CEO of Little Bird Marketing. Ray and Priscilla look at what post-pandemic means in insights and research, the key challenges and opportunities facing us, and the rise of digital solutions.
2022-07-2829 min
Radio NewMR PodcastJoaquim Bretcha - NewMR Podcast - July 2022Ray Poynter chats with Joaquim Bretcha, the immediate past President of ESOMAR and Internationa Director at Netquest. Joaquim and Ray explore the challenges and opportunities facing the world of insights.
2022-07-2022 min
Radio NewMR PodcastJoaquim Bretcha - NewMR Podcast - July 2022Ray Poynter chats with Joaquim Bretcha, the immediate past President of ESOMAR and Internationa Director at Netquest. Joaquim and Ray explore the challenges and opportunities facing the world of insights.
2022-07-2022 min
Radio NewMR PodcastCharlene Adamah - NewMR Podcast June 2022Ray Poynter chats with Charlene Adamah a director and co-fouder of CORe (Colour of Research). Ray and Charlene chat about why Colour of Research was needed, how it was created, its successes so far, and what still needs to be done.
2022-06-1421 min
Radio NewMR PodcastCharlene Adamah - NewMR Podcast June 2022Ray Poynter chats with Charlene Adamah a director and co-fouder of CORe (Colour of Research). Ray and Charlene chat about why Colour of Research was needed, how it was created, its successes so far, and what still needs to be done.
2022-06-1421 min
Radio NewMR PodcastMelanie Courtright - NewMR Podcast - June 2022Ray Poynter chats with Melanie Courtright Chief Executive Officer of the Insights Association about what is happening in the insights and research world.
2022-06-0717 min
Radio NewMR PodcastMelanie Courtright - NewMR Podcast - June 2022Ray Poynter chats with Melanie Courtright Chief Executive Officer of the Insights Association about what is happening in the insights and research world.
2022-06-0717 min
Radio NewMR PodcastMike Stevens - NewMR Podcast - May 2022Ray Poynter chats with Mike Stevens, founder and editor of Insight Platforms about what is happening in the insights and research world.
2022-05-2527 min
Radio NewMR PodcastMike Stevens - NewMR Podcast - May 2022Ray Poynter chats with Mike Stevens, founder and editor of Insight Platforms about what is happening in the insights and research world.
2022-05-2527 min
Radio NewMR PodcastKajoli Tankha - NewMR Podcast - March 2022Ray Poynter chats with Kajoli Tankha, Senior Director, Consumer Product, Retail and Growth Research at Microsoft ‘managing a research team in a hybrid world’.
2022-03-2324 min
Radio NewMR PodcastKajoli Tankha - NewMR Podcast - March 2022Ray Poynter chats with Kajoli Tankha, Senior Director, Consumer Product, Retail and Growth Research at Microsoft ‘managing a research team in a hybrid world’.
2022-03-2324 min
Radio NewMR PodcastLisa Wilding-Brown CEO InnovateMRIn this Radio NewMR podcast, Lisa Wilding-Brown CEO of InnovateMR talks to Ray Poynter about the recent investment of CIVC Partners in InnovateMR.
2022-02-1712 min
Radio NewMR PodcastLisa Wilding-Brown CEO InnovateMRIn this Radio NewMR podcast, Lisa Wilding-Brown CEO of InnovateMR talks to Ray Poynter about the recent investment of CIVC Partners in InnovateMR.
2022-02-1712 min
Radio NewMR PodcastLucy Davison - NewMR Podcast January 2022In this Radio NewMR podcast, Lucy Davison Founder and Managing Director of Keen As Mustard Marketing, talks to Ray Poynter about The importance of communicating insight with impact (to drive innovation and leadership).
2022-01-1822 min
Radio NewMR PodcastLucy Davison - NewMR Podcast January 2022In this Radio NewMR podcast, Lucy Davison Founder and Managing Director of Keen As Mustard Marketing, talks to Ray Poynter about The importance of communicating insight with impact (to drive innovation and leadership).
2022-01-1822 min
Radio NewMR PodcastVivek Bhaskaran - NewMR Podcast December 2021Ray Poynter chats with Vivek Bhaskaran, Founder & CEO of QuestionPro, about research repositories. Viv makes the point that most research is only used once. With the right sort of repositories, including tagging and taxonomies, research knowledge could accumulate and be available to answer future questions. Making insight more available and more democratized.
2021-12-1516 min
Radio NewMR PodcastVivek Bhaskaran - NewMR Podcast December 2021Ray Poynter chats with Vivek Bhaskaran, Founder & CEO of QuestionPro, about research repositories. Viv makes the point that most research is only used once. With the right sort of repositories, including tagging and taxonomies, research knowledge could accumulate and be available to answer future questions. Making insight more available and more democratized.
2021-12-1516 min
Reel Talk: The Customer Insights Show52: The future of market research will be here before we know itLet's talk about the future of market research. Where are we heading as an industry? What will change? What can we predict today?
To dive into the topic, Jennifer Mancusi is joined by Ray Poynter, a 40-year veteran of the market research field. He’s the author of several market research publications and the chief research officer at Potentiate.
We discuss:
Changes we've seen already in the MR field
What do market researchers need to be ready for in the future?
How can market researchers prepare for the future?
And more...
Join us.
2021-11-0135 min
Radio NewMR PodcastDr Marie-Claude Gervais - Radio #NewMRRay Poynter interviews Dr Marie-Claude Gervais, Research Director at Versiti about their recent award from the MRS and the work on diversity and inclusion that led to the award. A Radio #NewMR Podcast.
2021-10-0516 min
Radio NewMR PodcastDr Marie-Claude Gervais - Radio #NewMRRay Poynter interviews Dr Marie-Claude Gervais, Research Director at Versiti about their recent award from the MRS and the work on diversity and inclusion that led to the award. A Radio #NewMR Podcast.
2021-10-0516 min
Radio NewMR PodcastLisa Wilding-Brown - September 2021Ray Poynter interviews Lisa Wilding-Brown about her new role at InnovateMR, her journey from industry entrant to CEO, and her vision for the future.
2021-09-1018 min
Radio NewMR PodcastLisa Wilding-Brown - September 2021Ray Poynter interviews Lisa Wilding-Brown about her new role at InnovateMR, her journey from industry entrant to CEO, and her vision for the future.
2021-09-1018 min
Radio NewMR PodcastRadio NewMR Podcast - Melissa Schmidiger 2021Ray Poynter interviews Melissa Schmidiger, Director, Global Research and Insights at Credit Suisse for Radio #NewMR. The interview explores NOCH - New, Old, Challenges and Hopes.
2021-09-0116 min
Radio NewMR PodcastRadio NewMR Podcast - Melissa Schmidiger 2021Ray Poynter interviews Melissa Schmidiger, Director, Global Research and Insights at Credit Suisse for Radio #NewMR. The interview explores NOCH - New, Old, Challenges and Hopes.
2021-09-0116 min
Random WalksBreaking ceilings in life and science with Amy Zhang (UW Seattle)In this episode, I converse with Prof. Amy X. Zhang, an assistant professor at the University of Washington's Allen School of Computer Science and Engineering. Previously, she was a Postdoc at Stanford University's Computer Science Department after completing her Ph.D. at MIT CSAIL in 2019, where she received the George Sprowls Best Ph.D. Thesis Award at MIT in computer science. During her Ph.D., she was an affiliate and 2018-19 Fellow at the Berkman Klein Center at Harvard University, a Google Ph.D. Fellow, and an NSF Graduate Research Fellow.Amy received an M.Phil. in Computer Science...
2021-08-2549 min
Radio NewMR PodcastBook Review with Betty AdamouRay Poynter interviews Betty Adamou about her book Games and Gamification in Market Research. The chat covers the book, but wanders over wider territory, including the process of writing a book.
2021-05-0540 min
Radio NewMR PodcastBook Review with Betty AdamouRay Poynter interviews Betty Adamou about her book Games and Gamification in Market Research. The chat covers the book, but wanders over wider territory, including the process of writing a book.
2021-05-0540 min
Radio NewMR PodcastRay Poynter interviews James Wycherley, author of Transforming InsightRay Poynter interviews James Wycherley, author of Transforming Insight.
2021-02-2727 min
Radio NewMR PodcastRay Poynter interviews James Wycherley, author of Transforming InsightRay Poynter interviews James Wycherley, author of Transforming Insight.
2021-02-2727 min
Potentiate | Powering HXS1: E4 | Paul Brock from Zurich Australia: The role insights is going to play in making sure we deliver on customer expectationsInsurance is personal. Whether it’s supporting bushfire victims or those unemployed in the wake of COVID-19, Paul Brock tells us that “Insight is going to play a big role in making sure we deliver on customer expectations”, now more than ever. Zurich’s Australian Life & Investments HX Community was set-up in June this year and it is Paul’s wish to drive real innovation from the insight they are collecting. Regulatory changes have certainly posed challenges to the sustainability of financial products, but they have also presented a “golden opportunity” for Zurich to co-create with customers. It is Paul’s h...
2020-10-2813 min
Potentiate | Powering HXS1: E3 | John Musgrove from Southern Cross Austereo: How being fluid, flexible and agile has been key during COVIDFive years ago, people would have thought of SCA as a radio and TV media company in Australia. Today, SCA is an audio company, which includes 100 radio stations across Australia, the podcastone portal, several audio properties and a TV network. John heads a research team of about 15 people, who do end-to-end research for SCA and external clients. At the heart of the research process are SCA’s research communities, which they have been running for about 15 years, recruited via the success of the radio stations. John describes the research communities as the heart and soul of the res...
2020-10-1420 min
Potentiate | Powering HXS1:E2 | Jamie Ferguson from City of Newcastle, Australia: Staying close to the community, ensuring they are represented and consultedThe City of Newcastle is in New South Wales, Australia, about a 2.5 hour drive north of Sydney, and is the 7th largest city in Australia. Jamie sits in a team called Community Engagement, part of the broader Media and Stakeholder Relations team. The two key aspects of Jamie’s role are helping colleagues by finding insights, and consulting with the community. The role of Jamie’s team is to stay close to people, ensuring they are represented and consulted. 2020 so far has required adaptation and change. Before the pandemic came on the scene, Newcastle had a big enga...
2020-09-2212 min
Potentiate | Powering HXS1:E1 | Matt Wright from Renault Australia: How insights play a massive role in product planning right through to user experienceThe Australian auto market is very competitive, with nearly 60 brands competing for about one million vehicle sales in a typical year. Renault Australia can leverage the scale of being part of a global auto giant, whilst at the same time being a growing, challenger brand in Australia. Insights are a massive part of Renault’s business, from the product planning phase through to the user experience. The Australian auto industry is perhaps one of the most heavily surveyed in the world, including at manufacturer level and through syndicated research. Renault is “hunting for insights at every touchpoint” and “a...
2020-09-1027 min
Science and SauceryE033-Taber MacCallum and Jane Poynter (Biosphere 2)Biosphere 2 was a project in the 1990s in which 8 people were sealed in a 3 acre habitat for 2 years. It was a test bed for future long-term space colonies, examining the biology of self contained atmosphere and agriculture. Join us fo this incredible conversation with Taber and Jane.
2020-06-021h 09
The Logo Geek PodcastUsing Semiotics in Logo Design with Dr Rachel LawesThe world around us, and the culture we live in has a massive impact on all of us unconsciously. The study of Semiotics can allow us to understand this by looking at how meaning is created and communicated, which is knowledge we can use to design more effective logos and brand identities.The origins of Semiotics lie in the academic study of how signs and symbols (visual and linguistic) create meaning. But now, it’s become a methodology for researching and analysing consumer behaviour and brand communications.On this weeks podcast Ian interviews consumer psychologist, Dr...
2020-05-241h 03
Software Defined TalkThe Carl Weathers ClusterThis week: that best gadgets from the past ten years article, dreams of kubernetes on old hardware, and 451 Research’s acquisition.
Ask us questions for the next episode with the tag #asksdt — recording next week.
Mood board:
#asksdt
Remember the Law of Hammarabi.
They’re not the Poynter institute or anything.
Are we going to be blamed for all the problems?
Kubernetes on the barby.
It’s all the same broken stuff.
Broken ankle con.
I’ve never broken a bone.
A bunch of old hardware, some Kubernetes, you got a stew going!
The Carl Weath...
2019-12-1247 min
Happy Market Research PodcastEp. 236 - Ray Poynter on How Understanding the Business Stakeholder’s “Why,” Creates More Actionable ResearchMy guest today is Ray Poynter, ESOMAR Council Member and Founder of NewMR. Founded in May 2010, NewMR organizes online events and the LinkedIn NewMR group. NewMR is managed by Ray Poynter and Sue York, Research Strategist and Chief Curator.
Ray has spent the last 40 years at the intersection of research, innovation, and business, having been involved in the development of CAPI, online systems, online surveys, and social media research.
Find Ray Online:
LinkedIn: www.linkedin.com/in/raypoynter/?originalSubdomain=uk
Twitter: www.twitter.com/RayPoynter
Website: www.newmr.org...
2019-10-2255 min
Happy Market Research PodcastEp. 236 - Ray Poynter on How Understanding the Business Stakeholder’s “Why,” Creates More Actionable ResearchMy guest today is Ray Poynter, ESOMAR Council Member and Founder of NewMR. Founded in May 2010, NewMR organizes online events and the LinkedIn NewMR group. NewMR is managed by Ray Poynter and Sue York, Research Strategist and Chief Curator.
2019-10-2255 min
IntellicastS2E30 - Insights Association and Drive-InsThe original is back with a new episode! Brian and Adam kick the episode off discussing the latest in market research news, including Ray Poynter’s new job with Potentiate, the Insights Association’s CEO search, and more.
In addition to a new rant from Brian on data quality, and a listener submitted Mount Rushmore, the guys introduce a new segment.
Let Intellicast get you into the weekend!
You can join the conversation by reach out to the show at Intellicast@emi-rs.com, on Twitter at @Intellicast1, or you can leave us a voicemail or text us at 513-401-5463.
2019-09-0631 min
Radio NewMR PodcastAji Ghose - the future of insightsRay Poynter from Radio NewMR interviews Aji Ghose, Head of Research & Analytics at Sky, about the future of insights.
2019-06-1516 min
Radio NewMR PodcastAji Ghose - the future of insightsRay Poynter from Radio NewMR interviews Aji Ghose, Head of Research & Analytics at Sky, about the future of insights.
2019-06-1516 minRadio NewMR PodcastColleen Ryan - the future of insightsRay Poynter from NewMR interviews Colleen Ryan about the future of insights.
2019-06-0526 minRadio NewMR PodcastColleen Ryan - the future of insightsRay Poynter from NewMR interviews Colleen Ryan about the future of insights.
2019-06-0526 minRadio NewMR PodcastInterview with Nick Bonney - The Future of InsightsRay Poynter from NewMR interviews Nick Bonney from Deep Blue Thinking about the future of insight.
2019-05-1618 minRadio NewMR PodcastInterview with Nick Bonney - The Future of InsightsRay Poynter from NewMR interviews Nick Bonney from Deep Blue Thinking about the future of insight.
2019-05-1618 minRadio NewMR PodcastInterview with Mr Takahashi - The Future of InsightRay Poynter from NewMR interviews Mr Takahashio from Nissan about the future of insight.
2019-05-0914 minRadio NewMR PodcastInterview with Mr Takahashi - The Future of InsightRay Poynter from NewMR interviews Mr Takahashio from Nissan about the future of insight.
2019-05-0914 minRadio NewMR PodcastInterview with Amy Saha - The future of insightsRadio #NewMR's Ray Poynter interviews Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company.
2019-03-1217 minRadio NewMR PodcastInterview with Amy Saha - The future of insightsRadio #NewMR's Ray Poynter interviews Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company.
2019-03-1217 minRadio NewMR PodcastInterview with Diaa Rashwan - The Future of InightsRay Poynter interviews Diaa Rashwan, Executive Director of Strategic Marketing Services & Innovations at Savola, for Radio #NewMR.
2019-03-0612 minRadio NewMR PodcastInterview with Diaa Rashwan - The Future of InightsRay Poynter interviews Diaa Rashwan, Executive Director of Strategic Marketing Services & Innovations at Savola, for Radio #NewMR.
2019-03-0612 minRadio NewMR PodcastInterview with Divya Nagarajan - The Future of InsightRay Poynter from Radio #NewMR interviews Divya Nagarajan from Givaudan about the future of insights.
2019-02-2208 minRadio NewMR PodcastInterview with Divya Nagarajan - The Future of InsightRay Poynter from Radio #NewMR interviews Divya Nagarajan from Givaudan about the future of insights.
2019-02-2208 minRadio NewMR PodcastInterview with Elaine Rodrigo - The Future of InsightRay Poynter from NewMR interviews Elaine Rogrigo from Danone about the future of insight.
2019-02-2111 minRadio NewMR PodcastInterview with Elaine Rodrigo - The Future of InsightRay Poynter from NewMR interviews Elaine Rogrigo from Danone about the future of insight.
2019-02-2111 minRadio NewMR PodcastInterview with BV PradeepRay Poynter from NewMR interviews BV Pradeep from Unilever about the future of insights.
2019-02-1218 minRadio NewMR PodcastInterview with BV PradeepRay Poynter from NewMR interviews BV Pradeep from Unilever about the future of insights.
2019-02-1218 minRadio NewMR PodcastInterview with Corneliu Vilsan - The Future of InsightRay Poynter from NewMR interviews Corneliu Vilsan from Pernod Ricard about the future of insight.
2019-02-0715 minRadio NewMR PodcastInterview with Corneliu Vilsan - The Future of InsightRay Poynter from NewMR interviews Corneliu Vilsan from Pernod Ricard about the future of insight.
2019-02-0715 min
Radio NewMR PodcastInterview with Garth Viegas - The Future of InsightsNewMR's Ray Poynter interviews Garth Viegas, the Director of Insights at TATA Global Beverages about the future of client insight functions and roles.
2019-02-0618 min
Radio NewMR PodcastInterview with Garth Viegas - The Future of InsightsNewMR's Ray Poynter interviews Garth Viegas, the Director of Insights at TATA Global Beverages about the future of client insight functions and roles.
2019-02-0618 min
Ponderings from the PerchPriscilla and Ray Poynter Leave The Past BehindPerceptions of the past and future, in relation to marketing, are often conflicting. Some people dread the future and its inevitable robo-takeover, while clinging to oft-antiquated traditions. Others are gung-ho over the latest bells and whistles, trend-hopping from new thing to new thing. In this episode of Ponderings from the Perch, Priscilla talks with Ray Poynter about how we fit in the still-developing timeline of market research. As Ray says, there's room for both enthusiasm for the future and a retention of traditional values:"Probably my niche in the market is that I’m a ve...
2018-11-3033 min
Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More#13 - Ray Poynter (Nottingham) - Researcher, Author, Keynote Speaker - The Future of Market ResearchThere is likely no better man to talk to about where market research is heading and where it has been than Nottingham UK based globally trotting Ray Poynter.
Starting out 40 years ago as a programmer on innovative market research tools, he has since had many pivots in the sector and is author of multiple market research publications, from mobile market research, to online and social media and semiotics. In 1999 Ray Founded the Future Place, a provider of market research training and consulting.
He is also the man behind NewMR.org, an initiative offering regular online events with leading researchers, thinkers...
2018-08-301h 12
Market Research Archives - DialsmithEngagious Podcast: Ray Poynter, Data-Driven Storytelling
No podcast covering the topics of storytelling and market research would be complete without a discussion with Ray Poynter. Between creating NewMR, authoring The Handbook of Online and Social Media Research, serving as Director of Vision Critical’s knowledge sharing center, and as Managing Director of The Future Place, Ray is always at the forefront of how to tell stories with data.
Whether or not you work in research, Ray’s 40+ year career has something to teach everyone. I know I learned a lot!
In this episode we talk about:
3:00 Using m...
2018-08-0723 min
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionRay Poynter – GDPR and So Much More | Ep. 011Ray Poynter is the Founder of NewMR.org. He is also the author of several books and chapters about market research, a teacher, blogger, facilitator, presenter, coach, and consultant. Studies have listed him as one of the most influential leaders in the industry.
In this episode, he gives an in-depth take on artificial intelligence, GDPR and so much more.
Ray Poynter – Market Research Specialist
Ray has spent more than 30 years in market research. At NewMR, they focus on innovative methods. They don’t try to compete with others in the field. They help peop...
2018-05-0925 min