Shows
Authors' AlliesAmazon Secrets Every Indie Author Needs to Know In this episode of the Authors’ Allies Podcast, Rebecca pulls back the curtain on Amazon’s algorithm and reveals how to make your book stand out in a crowded marketplace—without spending a dime on ads. From cover design and irresistible descriptions to smart keyword strategies and A+ content, you’ll learn exactly how to turn curious browsers into loyal buyers. Whether you’re launching your debut novel or breathing new life into your backlist, these simple tweaks can dramatically improve your book’s discoverability and sales.What You’ll Learn:How to make your co...2025-08-1411 min
Authors' AlliesUnlocking Pinterest for AuthorsIn this episode of Authors’ Allies, Rebecca Hallbach Paciorek discusses the benefits of using Pinterest as a marketing tool for authors. She highlights the demographics of Pinterest users, the platform's potential for driving book sales, and the importance of creating engaging content. The conversation covers practical tips for setting up Pinterest boards, optimizing for SEO, and maintaining consistency in posting. Rebecca also emphasizes the value of building a personal connection with readers through visual content.Pinterest is a valuable platform for authors to reach their target audience.The majority of Pinterest users are women aged 25 to...2025-07-3114 min
Authors' AlliesFinding Joy, Fiction, and California Stars with Author Carlie Yates✨ Episode Summary: In this heartfelt and laughter-filled episode, I sit down with Carlie Yates—aka That One Writer Chick—to talk about her writing journey, her latest novel California Stars, and how she’s built a powerful author career while navigating chronic illness and parenting three hilarious sons.We chat about her early inspiration (The Outsiders fans, you’ll love this), her favorite writing rituals, and how her real-life experiences and playlists influence her fictional worlds. Whether you’re a writer, reader, or just love a good behind-the-scenes chat, this episode is full of real talk, resilience, and inspirat...2025-07-1751 min
Authors' AlliesVisibility without Pressure: Simple Strategies for Authors In this jam-packed episode of the Authors’ Allies Podcast, we’re talking about the kind of visibility that actually grows your author business — not just the kind that gets you likes and trolls. 🙃I’m joined by my visibility mentor, Crissy Conner, who shares her journey as an introvert turned visibility queen, and how she helps authors and entrepreneurs show up authentically, powerfully, and sustainably — even if the thought of going on video makes you break out in hives.If you're overwhelmed by marketing, scared to get on camera, or just wondering what to do after you hit...2025-07-1037 min
Authors' AlliesHonoring Austin: Sloths, Storytelling & the Joy of Curiosity with Tammy GegelIn this heartfelt and inspiring episode, Rebecca sits down with children’s author Tammy Gegel, the creative force behind KC Gegel Publications. A former teacher, baker, and mom of four, Tammy shares the moving story behind her debut children’s book—written in loving memory of her son, Austin, a passionate biology major with dreams of becoming the next Jack Hanna.Tammy’s first book in the series introduces young readers to sloths, blending education, humor, and interactive QR codes to make learning come alive. From zoo visits to poop dances, you'll laugh, learn, and maybe even tear up...2025-06-1939 min
Authors' AlliesPromo Stacking: The Book Marketing Strategy You Didn’t Know You NeededIn this episode, we’re pulling back the curtain on one of the most powerful, underutilized marketing strategies for authors: promo stacking.Recorded live at a writing retreat by Wandering Creative Life, Rebecca shares how authors can combine strategic promotions to boost visibility, increase sales, and—most importantly—own their audience instead of relying on rented platforms like Amazon or social media.Whether you're launching a new book or reigniting interest in your backlist, this session is packed with actionable gems that will help you take control of your marketing and create sustainable momentum....2025-05-2826 min
Authors' AlliesAuthors NEED to Use AI (Here’s Why)Feeling torn about using AI in your author business? You're not alone. In today’s spicy episode, Rebecca tackles the controversial topic of how authors can ethically and creatively use AI—without losing their voice, their art, or their integrity.This isn’t about letting AI write your book. This is about saving time, brainstorming better, and finally tackling that marketing to-do list with help from your new assistant: AI.Key Topics:The 3 ethical ways authors can use AI without compromising their creativityHow to use AI to write captions, hashtags, and carousels for social mediaS...2025-05-1508 min
Authors' AlliesGet Your Books Into Libraries: Insider Secrets from a Librarian & AuthorIn this episode of the Authors’ Allies podcast, host Rebecca Paciorek welcomes the multi-talented Cari Dubiel — librarian, author, editor, and mindfulness advocate. Known for her award-winning mysteries and the quirky collection I Loved the Mothman and Other Stories, Cari brings a wealth of experience from both sides of the book world.Together, they discuss:✨ Cari’s many creative roles and how she balances them all 📚 What really happens behind the scenes at modern libraries 🧠 How mindfulness helps library workers manage public-facing stress 🔍 Current trends in what readers want (Hello BookTok and locked-room thrillers!) 📖 The story behind The Author’s...2025-05-011h 18Authors' AlliesEmpowering 1M Moms to Achieve Financial Freedom with Nellie CorriveauIn this episode of Authors’ Allies, host Rebecca Hallbach Paciorek introduces Nellie Corriveau, the founder and CEO of the Wealthy Mama Movement and author of 'Your Journey to Six Figures'. Nellie shares her mission to help 1 million moms build successful online businesses they love. The discussion delves into Nellie's background, including her experiences with motherhood and working in the pediatric cancer space, which inspired her mission. Nellie offers insights into overcoming limiting beliefs, the importance of enjoying the journey of entrepreneurship, and the significance of self-care. They also discuss strategies for scaling a business and Ne...2025-04-0456 min
Authors' AlliesConnecting with Readers: The Power and Impact of Author VisibilityIn today's episode of Authors' Allies,things are a little different. I'm thrilled to be in the spotlight as I'm interviewed by my visibility mentor, Crissy Conner, also known as The Visible CEO. With over 20 years of marketing experience and a rich background in magazine publishing, not to mention my lifelong obsession with books, I'll be sharing my journey into the specialized world of content creation for authors, coaches, and speakers. Join me in this insightful conversation where I dive into my strategic approach to author visibility, discuss the evolving landscape of publishing, and offer...2025-03-2042 min
Authors' AlliesFrom Medical Pathology to Children's Books: Halina Schafer's Inspiring Journey Across Three CareersIn this episode of Authors Allies, host Rebecca Paciorek is joined by Halina Schafer, an inspiring author with a unique background in medical pathology, social work, and now children's literature. Halina shares her journey of overcoming childhood illness, transitioning careers, and eventually channeling her love of science and human emotions into writing children's books. The episode dives into the themes and processes behind her books, including how she turned a family scrapbook into her first published work, 'Fiona and the Extra Special Invisible Gifts,' and her ventures into topics like climate...2025-03-1648 min
Authors' AlliesBreaking Down Author Branding: Steps to Align Your Voice and VisualsWelcome to the Authors Allies podcast. Today, I dive into the crucial topic of branding for authors, a vital step on your literary journey. I'll break down the process of brand building, taking you from understanding your goals and purpose as an author to identifying and connecting with your ideal reader. I'll share practical insights on developing your brand voice and creating a cohesive visual identity, including color palettes and fonts. I'll guide you on applying these tools effectively across social media, websites, and marketing materials, enabling you to elevate your author brand and stand confidently alongside top publishers...2025-02-2812 min
Wake Up & Be Wealthy Podcast512. Big Money Tip 2In the second part of the Big Money series, Nellie emphasizes the importance of high-income skills in achieving financial goals. They argue that everyone possesses unique skills that can be monetized within the thriving industries of relationships, health, wealth, and entertainment. The speaker advises creating a list of these skills and focusing on one to three products or services to master. They suggest that high-ticket items, such as those priced over $500, can significantly impact one's income and lifestyle. The speaker also promotes the value of leveraging assets like books, referencing episode sponsor Rebecca from Authors Allies, who can help...2025-02-2813 minWake Up & Be Wealthy Podcast507. Marketing Q&A Marathon 2On this episode, Nellie continues her Marketing Q&A Marathon 3 episode series, Part 2. Nellie, a seasoned marketer with nearly 20 years of marketing experience, emphasizes the importance of passion and marketing in spreading one's message. She advocates for a positive, stress-free approach to marketing, suggesting that it can be enjoyable and effective with the right mindset. Nellie highlights the significance of aligning values, persistence, and expanding comfort zones. She addresses common concerns about posting too much content, suggesting that quality and authenticity are key. She also advises focusing on one platform or strategy initially to ensure effectiveness before expanding. Nellie...2025-02-2123 min
Authors' AlliesIt's Never Too Late to Flourish: Laurel Hurst's Story of HealingWelcome to this episode of Authors’ Allies. In today's show, host Rebecca Paciorek sits down with the remarkable Laurel Hurst, who transitioned from ethnomusicologist to psychiatric nurse practitioner to bring the power of groove-based drumming to address the mental health crisis.Laurel recently added "author" to her impressive resume with her new bookGroove Therapy. The book beautifully combines workbook, memoir, and instructional elements, even incorporating QR codes linking to videos of the drumming practices. Laurel discusses how she discovered the connection between mental health and physical movement through drumming after a serious car accident left her in ch...2025-02-1342 min
Authors' AlliesExploring Queer Fiction and Building Community with Arden CouttsWelcome to another exciting episode of Authors' Allies Podcast! In today's episode, host Rebecca Paciorek dives deep into the world of queer fiction with her guest, the talented author Arden Coutts. Arden shares their journey from growing up in rural Nebraska to becoming an inspiring writer whose books tickle the imagination and chill you to the bone. We explore how Arden's background shaped their storytelling, their approach to building suspense, and their strategies for marketing their work as an indie author. Whether you're a reader looking for your next great book or an author seeking practical advice, you won't...2025-02-0656 min
Authors' AlliesBrewing Success: Dr. Tracy Shroyer's Path to Authorship and Career GrowthIn today's episode, we are diving into the world of books (and brew) with a very special guest, Dr. Tracy Shroyer. Tracy is a business professor, career coach, author, and breast cancer survivor with an impressive 27-year background in the corporate sector. She transitioned to academia and became an assistant professor of business, but faced a layoff in 2023 that inspired her to write her second book, "The Ultimate Job Search."
Throughout our conversation, Tracy shares her insights on writing, marketing, and managing a career in transition. We discuss her first book, "Managing Layoffs," which offers a manager's...2025-01-3049 min
Authors' AlliesMaximizing Author Success: Strategies for Annual Planning and PromotionsWelcome to the Authors Allies podcast!
In this episode, host Rebecca Paciorek kicks off 2025 by sharing her annual promotional planning system to help authors feel less overwhelmed when deciding on their plans for the year ahead.
Rebecca starts by reflecting on key accomplishments, lessons learned, things to be grateful for, and areas for improvement from the previous year. She then looks at monthly income and expenses to identify what worked well financially.
Next comes the fun part - brainstorming ideas and goals for the coming year with...2025-01-2322 min
Authors' AlliesBONUS: Private Podcast EpisodesThis bonus collection is the private podcast that we offer on our website. It is a companion to our FREE e-book, 10 Steps To The Ultimate Book Marketing Plan.
These are the top 10 things we concentrate on in the Authors' Allies RoundTable marketing membership to sell more books.
You can request a download of the e-book HERE.
You can request the YouTube private playlist HERE.
Follow us on social HERE.
Contact us at: info@authorsallies.com.
Please subscribe on your favorite platform. Most episodes will also include...2025-01-1639 min
Authors' Allies3 Essential Strategies to Skyrocket Your Book Sales This YearWelcome to the Books and Brew podcast! (Now, Authors' Allies)
In today's episode, host Rebecca Paciorek shares her top three actionable tips for authors to increase their book sales this year.
Rebecca's first tip is to focus on building your email list. She calls it your "personal book club" and direct line to your biggest fans who will support your new releases. Offer a freebie like a short story or chapter excerpt to entice readers to sign up.
Her second piece of advice is to make sure your existing books are the best t...2025-01-1612 minWake Up & Be Wealthy Podcast479. How to FEAR-LESSLY Speak Up For YourselfOn this episode, Nellie emphasizes the importance of women speaking up for themselves as a form of self-love and self-respect. She shares her journey of overcoming fear and trauma to assert her voice, highlighting small, everyday actions like correcting an incorrect order or expressing needs as building blocks for confidence. She advocates for starting small, emphasizing the power of heart-to-heart conversations and the need for consent in discussions. Nellie also stresses the significance of taking inspired action and honoring one's thoughts and ideas, ultimately leading to a happier, fear-less life.We will touch on:Finding Quiet...2025-01-1519 minWake Up & Be Wealthy Podcast473. A Fun And Easy Book HackOn this episode, Nellie shares a book hack for busy individuals who struggle to find time to read. She suggests choosing a book on a relevant topic, such as health, money, or relationships, and carrying it around as a constant reminder. Nellie emphasizes the importance of reading even a few pages during spare moments, like waiting in line or when children are occupied. She highlights the "five-minute rule" to motivate readers to start and the potential for these brief readings to spark deeper engagement. The hack is based on the idea that even small interactions with a book can...2025-01-0713 minWake Up & Be Wealthy Podcast457. 3 Years Ago I Wrote A Book And Learned So Much In The Process... Let's Talk About It!On this episode, Nellie chats about how three years ago, she wrote a book titled "Your Journey to Six Figures" and launched it with an audiobook version. Reflecting on the process, she emphasizes the importance of accountability, making the writing experience enjoyable, and not rushing the process. She highlights the value of taking their audience on the writing journey from the start and the necessity of thorough editing and feedback. Nellie mentions the ease of publishing on Amazon and the potential benefits of offering a workbook and audiobook alongside the physical book. She also discusses the importance of aligning...2024-12-1613 minAuthors' AlliesAuthors' Allies: Promoting Indie Authors & PublishingAuthors' Allies started as Books & Brew on Rebecca's Facebook page. It is the podcast for authors and people that help authors promote their books.
Rebecca Paciorek is a seasoned publishing professional, boasting over two decades in the industry producing magazines. She's known for her role as the insightful host of the podcast ‘Books and Brew’, where she explores the captivating world of authors, books, and storytelling. Rebecca's dream always involved promoting authors and their works, and through her series of in-depth interviews, inspiring book reviews, and essential marketing tips, she contributes to both veteran and...2024-12-1204 minWake Up & Be Wealthy Podcast433. Hard or Easy ButtonOn this episode, Nellie talks about the concept of pressing the "easy button" versus the "hard button" in life and business. She emphasizes that choosing the easy button does not mean avoiding effort but rather finding a balance that leads to more enjoyment and less stress. Nellie discusses the importance of identifying tasks that feel heavy or overwhelming and working to simplify them. She highlights the negative impacts of constant hard work, such as mental and physical exhaustion, and advocates for a more minimalist and mindful approach. We will touch on:Pressing the Easy B...2024-11-1216 minWake Up & Be Wealthy Podcast413. It Gets To Be This Good!Spoiler alert…the other shoe is NOT gonna dropOn this episode, Nellie talks about managing expectations and staying focused on pursuing dreams is key to success. We will touch on:The importance of finding inner peace and cultivating a mindset of excitement and belief in one's abilities. The value of women supporting each other in achieving their goals!Managing anxiety and fear through planning and mindset shifts.Embrace good fortune without fear of future challenges.The importance of planning and preparation to calm nerves and anxiety.Focus on the positive aspects of t...2024-08-2810 minWake Up & Be Wealthy PodcastBONUS: Networking Can Cure So Many Business ChallengesOn this episode, Nellie will be chatting about how networking can cure so many business challenges!Networking is crucial for busy women and moms, offering benefits like increased visibility, credibility, and potential sales. Both short-term and long-term success can be achieved through networking, and joining a Facebook group is a great way to connect with like-minded individuals. Participating in weekly opportunities can help members grow their businesses and achieve their goals.We will chat about:Networking for entrepreneurs and busy women, focusing on social media and building relationships.Networking tips for entrepreneursHow networking...2024-07-1510 minWake Up & Be Wealthy Podcast404. Wealth Doodle - The Secret to Making Money OnlineIt’s WEALTH DOODLE time!!!!!!! The secret to money making marketing! Let’s go!We will touch on: Marketing for authors with a focus on social media and online presence.Clarity in social media content for sales.Using polls and calls to action to increase sales.Using calls to action in marketing to increase conversions and measure success.I’m doodling every day to celebrate our mission of enrolling 100+ amazing women in our all access program.If you love this doodle just imagine an entire library of money making trainings ready for you...2024-07-0319 minWake Up & Be Wealthy Podcast394. 🔥⚡️Rapid fire mama motivation ⚡️🔥Are you ready for some 🔥⚡️Rapid fire mama motivation ⚡️🔥Nellie is coming at you with so much goodness! Enjoy!Shout out to our episode sponsor Rebecca Hallbach Paciorek with Author Allies to help women to get their voice out there in book form!! Unlock 10 Powerful Book Marketing Steps: Craft a winning strategy in mere minutes with our FREE step-by-step ebook. Download & watch your readership soar! → Unleash Your Book's Marketing Potential! https://mailchi.mp/2809c529966d/10stepsnellie2024-04-2436 minWake Up & Be Wealthy Podcast388. Throw Snowballs At Your Negative MindsetOn this episode, Nellie will be chatting about the power of mindset and manifestation and throwing snowballs at your negative mindset! Are you ready? Let's jump right in!We will touch on:The power of mindset and manifestation.Managing negative thoughts and maintaining a positive mindset. Mindset and navigating adversity.Managing emotions and thoughts for inner peace.Shout out to Rebecca Hallbach Paciorek for sponsoring this very important episode!!!!Unlock 10 Powerful Book Marketing Steps: Craft a winning strategy in mere minutes with our FREE step-by-step ebook. Download & watch your r...2024-03-1329 minWake Up & Be Wealthy Podcast387. Your Voice Matters Your Voice Matters!!! Say it with me!!!On this episode, Nellie will be talking about using your voice and impacting lives through creative expression and passive income, one person at a time!We will touch on:Using social media to impact lives.Speaking up and dealing with criticism online. Authenticity, vulnerability, and online presence.Speaking up and being true to oneself online. Thank so much Rebecca Hallbach Paciorek for sponsoring today’s episode! Unlock 10 Powerful Book Marketing Steps: Craft a winning strategy in mere minutes with our FR...2024-03-0637 minWake Up & Be Wealthy Podcast382. Marketing Gets To Feel So Much Better!On this episode of the Passive Income for Mamas Podcast, Nellie will be chatting about Marketing!Marketing gets to feel sooooooooo much better!And here's what we will talk about:Simplifying marketing strategies for maximum impactGrowing and nurturing an email list for business successUsing free content to generate leads and build a mission-driven businessMarketing and entrepreneurship with a focus on passive income streamsShout out to today’s episode sponsor Rebecca Hallbach Paciorek with Blue Dot Digital Marketing!You can grab some ma...2024-01-3119 min