Shows
Lumiant LiveMarketing Strategy: How to get it rightIn this episode, Mark Akeroyd is joined by Lumiant's head of marketing, Ash Lockett. With over 15 years experience in communications and marketing, Ash has been responsible for developing marketing strategies that have helped global B2B and B2C brands grow in their respective markets, including OPPO, Dell, AMP, Randstad and more. He's also recently completed a Mini MBA in Marketing and is now looking to share his knowledge to help advisors grow in an increasingly competitive market. In this episode, Ash and Mark discuss:- Why digital is only a small part of...
2023-08-1458 min
Customer ShowWhy Marketers Should Create Negative Personas with Rebecca SadwickSome companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. Rebecca Sadwick joins Katelyn Bourgoin on this episode of Customer Show.
2021-04-0542 min
Customer ShowWhy Marketers Should Create Negative Personas with Rebecca SadwickSome companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona.
On this episode, Katelyn and Rebecca discuss:
Why Not All Customer Are Created Equally
How To Design Research...
2021-02-1842 min
Imperfect PodcastHow to Fight Human Trafficking with Technology- with Rebecca Sadwick ShaddixRebecca Sadwick is a social entrepreneur, Technology contributor for Forbes, and researcher for the UCLA Luskin School of Innovation. Her research there has been heavily focused on human trafficking and how technology can intervene. Our conversation really helped me understand the complexity of the issue and why it is so necessary for all sectors of society to collaborate on fighting this issue. She also highlights how online exploitations are just digital manifestations of age-old problems. ...
2021-01-2546 min
The Marketing Millennials04 - How To Do Market Research with Rebecca SadwickWe catch up with Rebecca Sadwick, Managing Partner, at Strategica Partners and former first marketing hire at GoGuardian. Rebecca helps grow tech companies from $1M to $50M ARR.
Linkedin: https://www.linkedin.com/in/rebeccasadwick/
2020-10-0945 min
Billion Dollar TechStrategy = Differentiation. Rebecca Sadwick on How to Build a Hyper-Growth Marketing PlanRebecca Sadwick is the founder of Strategica Partners, an award-winning go-to-market strategy consulting firm that helps forward-thinking companies launch innovative products. Rebecca has gained recognition for her work with early-stage tech startups and creative positioning strategies that build organic audience platforms and drive value. Her firm, Strategica Partners, advises tech companies like Qatch, Flux Biosciences, and CapSwan In this episode… What drives you to buy a product? Maybe it was placed on the webpage you were browsing, or a friend recommended it to you; either way, each has acted as a source of in...
2020-07-2150 min
2020-06-1732 min