Shows
Time Billionaires: Productivity's Hidden Currency with Rebecca Shaddix12 Research-Backed Ways to Improve How You Feel in 2 Minutes or LessEver catch yourself mindlessly scrolling during 5-minute gaps between meetings, thinking you’re giving yourself a break? It turns out that scrolling isn’t a neutral activity to your brain: it drains your energy in the same way that working in a knowledge job does, and creates more context-shifting fatigue.
This episode shares 12 quick ideas, backed by research, for how to spend these small gaps to make the rest of your day better. These aren't just feel-good activities; they're grounded in research showing how small bursts of intentional activity can boost oxytocin, activate reward centers in the brai...
2025-08-2012 min
The Leadership CodeCultivating a Culture of Empathy: with Rebecca ShaddixIn today’s high-velocity work environments, where deadlines loom, priorities shift by the hour, and the pressure to perform never lets up, empathy can feel like a luxury we can’t afford. But what if that thinking is backwards?In this episode of The Leadership Code, we’re joined by Rebecca Shaddix—a powerhouse strategist and founder of Strategica Partners—who’s helped organizations generate over $450 million in revenue growth in just three and a half years. With her sharp eye for product-market fit and her signature blend of analytical thinking and emotional intelligence, Rebecca argues that empathy isn’t...
2025-08-0743 min
Time Billionaires: Productivity's Hidden Currency with Rebecca ShaddixFrom Self-Doubt to Self-Trust: Emily Prinsloo of Rice University on Decision-Making and Career Growth — Part 2In this part two episode with Emily Prinsloo, Rebecca and Emily talk about decision-making and seizing opportunities we often overlook. Emily is an Assistant Professor of Marketing at Rice University with a PhD from Harvard Business School and a master's from the University of Cambridge. She teaches product management with a focus on entrepreneurship and studies how people make decisions in product and business settings.
Emily introduces her research on "Opportunity Neglect" - the tendency to undervalue low-probability opportunities, especially when there's little to no cost involved. She shares personal examples, from not applying to Harvard initially...
2025-08-0610 min
Teamwork - A Better WayMicromoments: How High-Achievers Can Be More Productive Feel like you're always busy but not always productive? On our latest Teamwork a Better Way podcast, Forbes contributor and Strategica Partners founder Rebecca Shaddix reveals how high-achievers can reclaim their day using micromoments. No time overhaul. Just smarter focus. Learn how small shifts in your daily flow can lead to massive gains in performance and clarity—without changing your schedule.Transcript: https://share.transistor.fm/s/05605db6/transcript.txthttps://www.timebillionaires.org/ https://www.linkedin.com/in/rebeccashaddix/
2025-08-041h 00
MIKE'D UP!#261: Rebecca Shaddix — Time Billionaire Hacks to Reclaim Your DayWhat happens when you stop measuring productivity by how fast you reply to emails and start focusing on what actually moves the needle? In this eye-opening episode, Mike is joined by tech-savvy marketing powerhouse, podcaster, and Forbes contributor, Rebecca Shaddix, who’s here to blow up everything you thought you knew about getting stuff done. Together, they tear into productivity by breaking down the art of reclaiming your time (yes, even those micro in-between moments), and explore how to stay sharp in a world obsessed with constant motion. But that’s only the beginning. Fr...
2025-08-041h 06
Time Billionaires: Productivity's Hidden Currency with Rebecca ShaddixFrom Self-Doubt to Self-Trust: Emily Prinsloo of Rice University on Why Sharing Failures Builds Confidence — Part 1In this first part of a two-part episode, Rebecca speaks with Emily Prinsloo about the psychology of everyday interactions and how small moments of vulnerability can forge deeper connections. Emily is an Assistant Professor of Marketing at Rice University with a PhD from Harvard Business School and a master's from the University of Cambridge. She studies the psychology of everyday interactions in both personal and consumer settings, focusing on how we build trust, connect with others, and make better decisions in moments we often overlook.
Emily shares fascinating research on how disclosing personal failures, rather than just...
2025-07-3014 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldReclaim Your Day 90 Seconds at a Time ⏳ GUEST! Rebecca Shaddix | Ep. 382Jay Schwedelson finally found someone who might just have the answer to his time struggles: Rebecca Shaddix. She’s not only a Forbes contributor and the force behind UCLA's Women in Tech research, but she’s also on a mission to rescue your day—90 seconds at a time. This episode isn’t about productivity hacks that require color-coded calendars or waking up at 4 a.m. It’s about the tiny gaps you already have and how to reclaim them with purpose.ㅤListen to Rebecca’s podcast Time Billionaires for short, actionable ways to reclaim your day. Learn mor...
2025-07-2519 min
Product Mastery Now for Product Managers, Leaders, and Innovators550: Why most product launches fail and how to ensure yours succeeds – with Rebecca ShaddixHow product managers can master go-to-market strategies
Watch on YouTube
TLDR
Most product launches fail not because the product is flawed, but because the launch strategy misses the mark. In this episode, product marketing expert Rebecca Shaddix shares a blueprint for go-to-market strategies that drive real impact. Discover why product and marketing must build launch plans together, how to create alignment through ongoing collaboration, and the pillars of an effective go-to-market framework, even in large or siloed organizations. Plus, learn why defining acceptable mistakes can spur faster, safer innovation, and how internal enablement and the Rolling Thunder...
2025-07-2143 min
Product Mastery Now for Product Managers, Leaders, and Innovators550: Why most product launches fail and how to ensure yours succeeds – with Rebecca Shaddix
How product managers can master go-to-market strategies
Watch on YouTube
TLDR
Most product launches fail not because the product is flawed, but because the launch strategy misses the mark. In this episode, product marketing expert Rebecca Shaddix shares a blueprint for go-to-market strategies that drive real impact. Discover why product and marketing must build launch plans together, how to create alignment through ongoing collaboration, and the pillars of an effective go-to-market framework, even in large or siloed organizations. Plus, learn why defining acceptable mistakes can spur faster, safer innovation, and how...
2025-07-2143 min
Time Billionaires: Productivity's Hidden Currency with Rebecca ShaddixThe 2-Minute Reset: From Mindless Scrolling to Energy BuildingIf you're drowning in back-to-back meetings with only tiny slivers of time in between, you're not alone. Most of us instinctively reach for our phones during these micromoments, scrolling social media or scanning emails we don't even have time to respond to. But what feels like a harmless habit is actually draining your energy and focus through a psychological phenomenon called "attention residue", the mental clutter that clouds your thinking when your brain jumps from task to task without fully letting go.
In this episode, Rebecca shares three science-backed micro-habits you can use instead of s...
2025-07-1607 min
Time Billionaires: Productivity's Hidden Currency with Rebecca ShaddixTips to Spot Early Burnout and Reverse It to Get More Done with Leigha MayIn this episode of Time Billionaires, Rebecca speaks with Leigha May about the unseen signals that something in our work or life has fallen out of alignment. Leigha is an executive coach and former HR executive at SpaceX, Nike, and The Honest Company. She shares insights from her corporate and startup experience as they unpack the root causes of burnout and resentment, and why those “Sunday night scaries” are red flags that our internal compass is off course. Leigha shares how chasing someone else’s definition of success can leave us feeling hollow and offers practical advice to better unders...
2025-07-1013 min
Time Billionaires: Productivity's Hidden Currency with Rebecca ShaddixRethinking Time and Balance: Marissa Morrison of ZipRecruiter on Building Sustainable Success — Part 2In part two of the episode of the Time Billionaires podcast with Marissa Morrison, Rebecca speaks with Marissa about reframing the way we think about our most precious asset, time, and why it’s far more than just what we choose to say yes to. Drawing on Marissa’s journey from PwC and LinkedIn to her current role as Vice President of People at ZipRecruiter, the conversation dives into how chronic busyness and people-pleasing can lead to burnout, and why mindfulness around saying no is as essential as the yeses we keep.
Throughout the episode, Maris...
2025-07-0912 min
Time Billionaires: Productivity's Hidden Currency with Rebecca ShaddixRethinking Time and Balance: Marissa Morrison of ZipRecruiter on Intentional Time Use — Part 1In this episode of Time Billionaires, Rebecca speaks with Marissa Morrison, Vice President of People at ZipRecruiter, about the unseen power of “micromoments” and how small, intentional choices compound into greater creativity, energy, and focus. They explore the idea that time is our most precious currency, after all, a billion seconds equals roughly 31 years, and discuss practical ways to reclaim the seconds between meetings, chores, and digital distractions. Marissa introduces her three-tiered framework for decision-making, reminding listeners that every “yes” comes at the expense of something else and encouraging a mindful approach to protect energy for both obligations and personal...
2025-07-0913 min
Time Billionaires: Productivity's Hidden Currency with Rebecca ShaddixHow to Start Acting Like the Billionaire You AreIn the launch episode of Time Billionaires, host Rebecca Shaddix shares a mind-shifting perspective: if you're expecting to live another 31 years, congratulations, you're already a billionaire.
Not in dollars, but in something far more valuable: time. Those 31 years? That's roughly a billion seconds, and Rebecca argues we're wasting this precious currency on what she calls "micromoments", the small 90-second to 15-minute pockets of time we mindlessly fill with phone scrolling and email checking.
After noticing her own habits during remote work, Rebecca realized these tiny fragments weren't as harmless as they see...
2025-07-0910 min
Extrology: Mastering People, Performance & PurposeThe Time Billionaire: How to Lead Without Burnout with Forbes Contributor and Writer, Rebecca Shaddix #136Send us a textThis week’s Extrology is not a productivity pep talk, it’s an exposé of all the habits you’ve been telling yourself you’ll change, but never have…Rebecca Shaddix is a Founder, Forbes contributor, and a formidable voice on the real cost of success in high performance environments.She’s built a philosophy from first-hand burnout, which places her perfectly to deconstruct the dangerous myths driving pseudo-productivity today.Drop the hero complex and reclaim your time, as Rebecca joins us on an unmissable hour of the Extrology...
2025-06-181h 08
Profiles in LeadershipRebecca Shaddix, Leadership in Marketing, Healthcare and EducationRebecca Shaddix is a seasoned marketing executive and go-to-market strategist with a proven track record of driving significant revenue growth across various industries. With a unique background that combines deep technical expertise, data-driven marketing, and empathetic leadership, Rebecca has led high-growth companies in education, healthcare, and SaaS to impressive success. Her approach is rooted in a research background, allowing her to blend analytical thinking with creative marketing strategies. As a Forbes contributor and recognized thought leader, Rebecca brings insights into the societal impacts of technology, particularly in areas such as AI's role in solving global is...
2025-05-1459 min
B2B Marketers on a MissionHow to Turn Complex Data Into B2B Marketing StrategiesRebecca Shaddix (Founder & Managing Partner, Strategica Partners) on how to turn complex data into actionable B2B marketing strategies. Rebecca emphasized the importance of setting a clear strategy and highlighted the need for defining acceptable mistakes, aligning cross-functional teams early, and avoiding common pitfalls that impede performance.
2025-05-0141 min
GTM News DeskBuilding Customer-Centric Strategies with Rebecca ShaddixWhat happens when companies prioritize short-term goals over the big picture?How can organizations avoid mediocre marketing from old strategies?Why is balancing metrics with meaningful relationships vital for long-term growth?Those are the three big topics we’re covering in this episode of GTM News Desk. Rebecca Shaddix, a marketing leader from Garner Health, shares her insights on how to build a differentiated marketing strategy, the importance of market research, and why embracing bold, calculated risks can lead to greater success in the lo...
2025-04-0829 min
StrategyCastThe Smartest Way to Connect Marketing to Business Growth with Rebecca ShaddixWhat's marketing's role in building strategic bridges for business success? In this eye-opening StrategyCast episode, learn how to connect market strategies to business outcomes, set KPIs that matter, and empower your team for success!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==03:19 Aligning Marketing with Business Impact09:09 Unbounce's Effective AI Integration10:29 "Data-Driven...
2025-03-0435 min
Uncomplicated Marketing#44- The Science & Strategy Behind Smart MarketingRebecca Shaddix, a seasoned marketer and go-to-market strategist, joins the show to share her expertise in driving revenue growth across industries like education, healthcare, and SaaS. As a Forbes contributor and thought leader, Rebecca brings a unique blend of data-driven marketing, empathetic leadership, and a keen understanding of the evolving marketing landscape.Key Topics Discussed:1. The Role of Empathetic Leadership in MarketingHow balancing high expectations with trust fosters a strong marketing team.The power of letting small tests and failures lead to big wins.Why leaders must step back...
2025-02-2657 min
The GTM Pack ShowEpisode 118: Competitive Intel, GTM Strategy & Measuring What Matters in Product MarketingIn this episode of #TheGTMPack podcast, we interview Rebecca Shaddix, Head of Product Marketing, Customer Marketing, and Lifecycle Marketing at Garner Health, based in the United States.In this conversation, we dig into:💡 Why most competitive updates are a distraction💡 How to go beyond vanity metrics when measuring product marketing💡 The difference between good, great, and best-in-class GTM& more!#B2BMarketing #ProductMarketing #CompetitiveIntel #GTM #PMM #GTM #SaaS #B2B
2025-02-2431 min
Marketer of the Day with Robert Plank1241: Garner Health: Revolutionize Healthcare and Beyond Using AI, Prompt Engineering, and Go-to-Market Strategies with Marketing Strategist Rebecca ShaddixAI has the potential to tackle some of the world’s toughest problems, from climate change to healthcare and beyond, but its impact depends on how we choose to use it. The key isn’t just developing smarter algorithms—it’s ensuring they are applied ethically, equitably, and with a deep understanding of human needs. Technology alone won’t fix […]
The post 1241: Garner Health: Revolutionize Healthcare and Beyond Using AI, Prompt Engineering, and Go-to-Market Strategies with Marketing Strategist Rebecca Shaddix first appeared on Marketer of the Day with Robert Plank.
2025-02-2427 minMarketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World1241: Garner Health: Revolutionize Healthcare and Beyond Using AI, Prompt Engineering, and Go-to-Market Strategies with Marketing Strategist Rebecca ShaddixAI has the potential to tackle some of the world’s toughest problems, from climate change to healthcare and beyond, but its impact depends on how we choose to use it. The key isn’t just developing smarter algorithms—it’s ensuring they are applied ethically, equitably, and with a deep understanding of human needs. Technology alone won’t fix broken systems, but when paired with thoughtful leadership and collaboration, it can amplify solutions at a scale we’ve never seen before. The real challenge isn’t whether AI can help—it’s whether we’ll use it wisely enough to make a lasting di...
2025-02-2427 min
Market MasterySupporting GTM through Content and Customer Stories with Rebecca ShaddixMarketing teams are under pressure to prove ROI—but are they measuring the right things?In this episode, Rebecca Shaddix, Head of Product, Customer, and Lifecycle Marketing at Garner Health, breaks down how her team aligns messaging with sales, refines content based on real-world feedback, and balances brand and performance marketing.Rebecca shares how AI is changing sales outreach, why B2B direct mail is still underutilized, and the strategic role of analysts in marketing decisions. She also discusses the ongoing debate between over-measuring everything and trusting brand impact—even when it’s harder to quanti...
2025-02-1150 min
The Marketing Millennials216 - The Best Go-To-Market Strategies for Launching Your Product, with Rebecca ShaddixHow can marketers ensure transparency and accountability in their data reporting? Rebecca Shaddix, Senior Director of Product Marketing for 15Five, joins Daniel to chat about why finding a go-to-market strategy that aligns with team goals is critical and why a more collaborative, accountable process is necessary when it comes to marketing. She discusses the importance of having a centralized dashboard and using metrics that can't be easily manipulated by other factors. Rebecca shares her insights on risk management and the balance between savings and potential growth, highlighting the necessity for greater data transparency.Tun...
2023-11-3044 min
Lumiant LiveMarketing Strategy: How to get it rightIn this episode, Mark Akeroyd is joined by Lumiant's head of marketing, Ash Lockett. With over 15 years experience in communications and marketing, Ash has been responsible for developing marketing strategies that have helped global B2B and B2C brands grow in their respective markets, including OPPO, Dell, AMP, Randstad and more. He's also recently completed a Mini MBA in Marketing and is now looking to share his knowledge to help advisors grow in an increasingly competitive market. In this episode, Ash and Mark discuss:- Why digital is only a small part of...
2023-08-1458 min
Marketing and EducationThe Ins and Outs of Go-To-Market Strategy: A Conversation With Rebecca ShaddixWhat is go-to-market (GTM) strategy, and why do you need one if you're serious about marketing anything? Elana sits down with Rebecca Shaddix, a marketing expert with a passion for education, to look at the basics of identifying your market and crafting a message that will speak directly to the needs of your target audience.
2022-08-0447 min
Imperfect PodcastHow to Fight Human Trafficking with Technology- with Rebecca Sadwick ShaddixRebecca Sadwick is a social entrepreneur, Technology contributor for Forbes, and researcher for the UCLA Luskin School of Innovation. Her research there has been heavily focused on human trafficking and how technology can intervene. Our conversation really helped me understand the complexity of the issue and why it is so necessary for all sectors of society to collaborate on fighting this issue. She also highlights how online exploitations are just digital manifestations of age-old problems. ...
2021-01-2546 min