Shows
Kh Audiobooks៚សង្ខេបសៀវភៅ Blue Ocean Strategy ដែលនិពន្ធដោយលោក W. Chan Kim និងលោកស្រី Renée Mauborgneសៀវភៅ Blue Ocean Strategy ដែលនិពន្ធដោយលោក W. Chan Kim និងលោកស្រី Renée Mauborgne🔗- Apple podcast: https://podcasts.apple.com/kh/podcast/kh-audiobook/id1509859226🔗- Listen on SpotifyMore platforms: https://creators.spotify.com/pod/profile/khaudiobook/🔗- telegram channel : https://t.me/khaudiobook💵ABA របស់សម្រាប់អ្នកឧបត្ថម្ភកាហ្វេ😂 ៖ https://pay.ababank.com/oRF8/4jqf9icd
2026-02-041h 01
Un libro al díaEstrategia del océano azul - KIM W. CHAN y Renée MauborgneResumen del libro Estrategia del océano azul - KIM W. CHAN y Renée Mauborgne
2025-10-2918 min
HABLEMOS DE LIBROSEp. 24 - La estrategia del océano azul - De W. Chan Kim y Renée Mauborgne - Charla"La estrategia del océano azul" de W. Chan Kim y Renée Mauborgne, y presenta tanto el contexto del trabajo como sus conceptos fundamentales. El texto explica cómo las empresas pueden evitar la competencia directa en el mercado (los "océanos rojos") a través de la innovación en valor para crear nuevos espacios de mercado sin oposición (los "océanos azules"). Además de presentar la metodología central, el texto utiliza ejemplos de empresas como Cirque du Soleil, [yellow tail], NetJets y Ford para ilustrar la aplicación práctica de los seis caminos para...
2025-10-2428 min
The No Slack ReviewSession 13: Discussing Blue Ocean Strategy by W. Chan Kim and Renee MauborgneJoin Dylan and Alisha as we dive into Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, a book that challenges leaders to escape competition by creating new markets. In this episode, we unpack how innovation and differentiation drive opportunity, and what really happens when bold ideas meet real-world limits. We reflect on where the book’s academic tone makes its lessons harder to apply.
2025-10-2145 min
5 Minute Book Summaries - A Business Book Club SeriesBlue Ocean Strategy by W. Chan Kim & Renée Mauborgne — Create Uncontested Market Space & Make Competition Irrelevant - A Business Book Club SeriesIn this episode, we dive into Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne — a revolutionary business book that challenges leaders, entrepreneurs, and innovators to stop competing in overcrowded markets and instead create entirely new opportunities. The book introduces the concept of moving from a “red ocean” of cutthroat competition to a “blue ocean” of uncontested market space where growth, innovation, and profitability thrive.
✅ What you’ll learn in this summary:
The difference between red oceans (competitive, saturated markets) and blue oceans (new, uncontested spaces)
How to use the Four Actions Framework to eliminate, reduce, ra...
2025-09-1903 min
Business success in an easy wayEp 8 Beyond Disruption with Renee MauborgneBeyond Disruption with Renee Mauborgne. Best hosting on podbean.
2025-07-2824 min
Essential Reads - Business and StrategyBlue Ocean Strategy by W. Chan Kim & Renée MauborgneIn this episode, we explore the game-changing ideas behind Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. Instead of fighting competitors in crowded "red oceans," the authors argue for creating uncontested market space—"blue oceans"—through innovation and value creation. We unpack key concepts like value innovation, the Four Actions Framework, the Strategy Canvas, and the Six Paths Framework, all of which help businesses rethink their approach to growth. Whether you're a startup or an established company, this strategy offers a powerful alternative to competition-driven thinking.Disclaimer:This podcast episode includes analysis and commentary based...
2025-06-0319 min
SAM&PAM's Book RadarEscape the Red Ocean: Blue Ocean Strategy for Uncontested Markets & Massive Profit .Title: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Authors: W. Chan Kim, Renée Mauborgne Genre: Business / Strategy Publication Date: Copyright 2005 available on Amazon: https://amzn.to/4kgo1Qd[Using our affiliate links helps support the content we create]Escape the bloodbath of head-to-head competition and discover how to create uncontested market space with Blue Ocean Strategy. This groundbreaking book challenges companies to break out of the red ocean of bloody competition by making the competition irrelevant. Instead of fighting for shrinking demand, learn how to grow demand a...
2025-05-3138 min
Own Your Impact#12: Paradigms vs. Practice: The Revolutionary Power of Rewriting Rules and Living Principles (Resonant Thought Leadership Archetypes - Part 5)Your most powerful thought leadership doesn't come from imitating others—it emerges when you amplify your authentic voice and add deliberate strategy. The most transformative thought leaders don't just participate in conversations; they fundamentally reshape them by either challenging what everyone accepts as truth or by embodying principles so deeply that their lives become their message.In this final episode of our thought leadership archetypes series, I explore two revolutionary approaches to creating impact: the Category Creator and the Principled Practitioner. Whether you instinctively question assumptions that others take for granted or find yourself naturally testing ideas th...
2025-05-2426 min
The Year of Magical LearningEpisode 38: Blue Ocean Strategy - Do The Opposite of the Crowd!Discussion Topic: Do the Opposite of What Everyone Else is Doing!
Book Title: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne
In this episode, we delve into 'Blue Ocean Strategy' by W. Chan Kim and Renée Mauborgne explore the fundamental ideas of creating uncontested market spaces and sidestepping the competitive Red Ocean. We discuss the importance of doing the opposite of what everyone else is doing to unlock new value and foster innovation. The conversation also ex...
2025-05-0914 min
ResumoCast | Livros para EmpreendedoresT7 EP7 A Estratégia do Oceano Azul | W. Chan Kim e Renée MauborgneENQUANTO VOCÊ SANGRA TENTANDO VENCER SEUS CONCORRENTES, EXISTE UM OCEANO INEXPLORADO ONDE A COMPETIÇÃO É TOTALMENTE IRRELEVANTE!Neste episódio transformador do ResumoCast, mergulhamos nas obras revolucionárias de W. Chan Kim e Renée Mauborgne: "A Estratégia do Oceano Azul" e "Beyond Disruption", revelando como criar mercados totalmente novos onde a competição se torna irrelevante e a inovação pode crescer sem destruir o que já existe.🌊 Escape do Oceano Vermelho para o Oceano Azul:Oceano Vermelho: mercados saturados com competição sangrenta, margens reduzidas e batalhas por diferenças incrementaisOceano Azul: espaços de me...
2025-04-2931 min
Boox Box PodcastStop Competing, Start Creating: Unlock Your Blue Ocean StrategyBlue Ocean Strategy by W. Chan Kim and Renée Mauborgne.Ready to break free from the competition and unlock a whole new world of possibilities? In this episode, we dive deep into Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne — a groundbreaking approach that shows you how to stop fighting over the same crowded market space and start creating uncontested opportunities. Discover how to shift your mindset, unleash innovation, and chart your own path to success. If you’re tired of playing by the old rules and you’re ready to lead, not follow...
2025-04-2716 min
whttrBlue Ocean Strategy by W. Chan Kim & Renée Mauborgne [BOOK DISCUSSION & SUMMARY]🌊 Stop competing. Start creating.In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne flip the script on business as usual. Instead of battling rivals in bloody “red oceans” of cutthroat competition, this groundbreaking guide shows you how to chart your own course into “blue oceans” — untapped markets where innovation thrives and competition becomes irrelevant. Backed by decades of research and real-world case studies, this book is essential reading for entrepreneurs, strategists, and creatives ready to redefine their industries.Join our AI hosts, j(AI)n and d(AI)n, as they...
2025-04-1214 min
Business Book Summaries for CEOs and Founders, ApolloSkillsBlue Ocean Strategy by W. Chan Kim and Renée MauborgneDiscover the transformative insights of ‘Blue Ocean Strategy’ by W. Chan Kim and Renée Mauborgne. Learn how to escape cutthroat competition, create untapped market spaces, and achieve value innovation with strategic tools like the Strategy Canvas.👉 https://www.apolloskills.com/courses/blue_oceanIn the hyper-competitive landscape of today’s business world, companies often find themselves locked in fierce battles for market share, vying to outperform rivals. Yet, as W. Chan Kim and Renée Mauborgne eloquently argue in their seminal work, “Blue Ocean Strategy,” this relentless competition leads to what they term “red oceans”—saturated...
2025-03-0606 min
Mere Mortals Book ReviewsChange Your Lousy Business | Blue Ocean Strategy (W. Chan Kim & Renée Mauborgne) BOOK REVIEWSurprisingly, if you appeal to tired & worn out people it might just reflect in your own work.'Blue Ocean Strategy' by W. Chan Kim & Renée Mauborgne is a business strategy book promoting the idea of moving away from a contested core business to less competitive greener pastures. Highlights several companies that have done this and why they were successful. Plenty of graphs, charts & lists contained within 11 chapters & 3 appendices.Huge thanks to Lyceum for the support this week, much appreciated!Timeline:(00:00:00) Intro(00:02:26) Themes/Questions(00:12:38) Author & Extras(00:20:41) Summary(00:22:57) Value 4 V...
2025-02-1226 min
BigIdeas.FM: Audiobooks delivered as conversational podcasts!Blue ocean strategy by W. Chan Kim: How to create uncontested market space and make the competition irrelevantBlue ocean strategy by W. Chan KimGet the book: https://amzn.to/3BWygZ3In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study o...
2024-12-2622 min
1 Hour Guide - Anil Nathoo#9 - Blue Ocean Shift by W. Chan Kim and Renée MauborgneClick here to read the article.
“Blue Ocean Shift” is a book written by W. Chan Kim and Renée Mauborgne, who also authored “Blue Ocean Strategy.” The book focuses on practical strategies for businesses to create new markets and opportunities, known as “blue oceans,” rather than competing in existing, overcrowded markets, referred to as “red oceans.” It provides a framework and tools for organizations to innovate and create uncontested market space.
The central concept of the book revolves around the idea that rather than fighting for a share of existing markets, businesses can fi...
2024-12-1313 min1 Hour Guide - Anil Nathoo#8 - Blue Ocean Strategy by W. Chan Kim and Renée MauborgneClick here to read the article.
“Blue Ocean Strategy, Expanded Edition” by W. Chan Kim and Renée Mauborgne is a guide to creating new market spaces free from competition, enabling companies to innovate and grow without being constrained by traditional industry boundaries. Its relevance to business leaders, entrepreneurs, and self-improvement seekers lies in its practical frameworks and tools, such as value innovation, that challenge conventional wisdom.
Blue Ocean Strategy is a revolutionary approach to business strategy, designed to help companies break away from crowded, competitive markets (red oceans) and create their own u...
2024-12-1346 min
Success Story with Scott D. ClaryLessons - The Blue Ocean Strategy | Renée Mauborgne - Co-Director of INSEAD➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, Renée Mauborgne, Co-Director of the INSEAD Blue Ocean Strategy Institute, explores how businesses can innovate without resorting to disruption. She explains the concept of non-disruptive opportunities and shares strategies for fostering a forward-thinking mindset within legacy organizations. The Concept of Non-Disruptive Innovation: Renée introduces the idea of finding growth opportunities outside the zero-sum game of disruption, highlighting how this approach allows companies to innovate without displacing existing industries or creating fear within their organizations. ...
2024-11-2112 min
Chaptered MindsBlue Ocean Strategy by W. Chan Kim and Renée MauborgneIn Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne introduce a groundbreaking approach to business growth, encouraging companies to break out of crowded ‘red oceans’ of competition and instead create ‘blue oceans’ of uncontested market space. Through real-world examples, the authors illustrate how innovation and strategic thinking can lead to lasting success. This episode explores key concepts from the book, showing how organizations can redefine their market boundaries and unlock new demand.
2024-11-1413 min
Top 100 Business Books Review PodcastBlue Ocean Strategy by W. Chan Kim & Renée Mauborgne | In-Depth Book Review PodcastIn this episode of the Top 100 Business Books Podcast, hosts Elle and Max dive deep into Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, a transformative book that reshapes how businesses think about competition and growth. Blue Ocean Strategy challenges traditional competitive thinking, offering a strategic framework for creating untapped market spaces—what Kim and Mauborgne call “blue oceans.”
In this episode, we cover:
🌊 Red vs. Blue Oceans: Understanding the difference between saturated markets and uncontested ones.
🧠 Innovation for Growth: How companies can unlock new demand and minimize competition by rethinking their market approa...
2024-11-1317 min
HBR On StrategyInnovation Doesn’t Have to Be DisruptiveDisruptive innovation has proven to be such a powerful idea that the word “innovation” is often equated with the broader idea of market disruption. But that’s not always the case.
INSEAD strategy professor Renée Mauborgne says there is a way to create new markets without destroying jobs, companies, and communities. She calls this idea: “nondisruptive creation.”
Mauborgne explains how some entrepreneurs and companies have been able to grow billion-dollar businesses by creating new markets rather than displacing existing ones. She points to Square, which enables credit card transactions with a mobile phone or tablet, as...
2024-10-3023 min
Begin A Full Audiobook That Is Simply Breakthrough.HBR's 10 Must Reads on Strategy for Healthcare by Harvard Business Review, Michael E. Porter, James C. Collins, W. Chan Kim, Renée MauborgnePlease visithttps://thebookvoice.com/podcasts/2/audible/7854to listen full audiobooks.
Title: HBR's 10 Must Reads on Strategy for Healthcare
Author: Harvard Business Review, Michael E. Porter, James C. Collins, W. Chan Kim, Renée Mauborgne
Narrator: Linda Jones, Tim Fannon
Format: mp3
Length: 10 hrs and 24 mins
Release date: 10-29-24
Ratings: 5 out of 5 stars, 1 rating
Genres: Management & Leadership
Publisher's Summary:
Is your healthcare organization spending too much time on strategy—with too little to show for it? If you read (or listen to) nothing else on strategy, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and...
2024-10-2910h 24
Inkshift PodcastEpisode 14 - Blue Ocean Strategy by W. Chan Kim and Renée MauborgnHow do some companies unlock new markets while others compete in crowded spaces? In this episode of Inkshift, we explore Blue Ocean Strategy, a transformative approach to business innovation by W. Chan Kim and Renée Mauborgne. The authors reveal how to escape ‘red oceans’ of competition by creating ‘blue oceans’—untapped markets where differentiation and low cost intersect. Join us as we discuss the strategies and real-world examples that show how to reshape your thinking, make your competition irrelevant, and capture new demand.
2024-10-2624 minChaptered MindsBlue Ocean Strategy, Expanded Edition by W. Chan Kim and Renée MauborgneIn this episode of Chaptered Minds, we delve into Blue Ocean Strategy, Expanded Edition, a groundbreaking book by W. Chan Kim and Renée Mauborgne. The authors challenge traditional competitive strategies, introducing the concept of creating "blue oceans"—untapped market spaces that foster innovation and growth rather than fighting in saturated "red oceans" filled with fierce competition. Our AI hosts discuss key concepts such as value innovation, the Four Actions Framework, and practical steps for organisations to implement blue ocean strategies successfully. This episode is perfect for entrepreneurs, business leaders, and anyone interested in exploring new avenues for sustainable suc...
2024-10-1716 min
How I Built This with Guy RazLess competition, more creation with Renée MauborgneBest-selling author and economics professor Renée Mauborgne thinks that too many entrepreneurs focus on the wrong things—consumed with making their companies outperform one another as they fight for a greater share of a crowded market space. But what if entrepreneurs focused on creating new markets instead of fighting over old ones?This week on How I Built This Lab, Renée shares insights from her Blue Ocean Strategy series to help founders crack open new opportunities. Plus, what is non-disruptive innovation and can it offset job displacement in the age of AI?This episo...
2024-04-0429 min
Tone up a Lot of Full Audiobooks in Self Development, Health & WellnessW. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne - Renée MauborgneListen to this audiobook in full for free onhttps://epod.spaceTitle: W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée MauborgneAuthor: Renée MauborgneNarrator: James ConlanFormat: UnabridgedLength: 6:41:52Language: EnglishRelease date: 02-27-2024Publisher: Ascent AudioGenres: Business & Economics, Management & Leadership, Business DevelopmentSummary:The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place.
The seminal book Blue...
2024-02-276h 41
The Success Through Community PodcastLeaving Shark-Infested Waters with Blue Ocean Strategy - W. Chan Kim, Renee MauborgneThis episode we are talking “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne. Where we cover the concept, real-life examples, and practical takeaways. Get ready for insights that spark innovation and set the stage for success.
2024-01-2344 min
Success Story with Scott D. ClaryRenée Mauborgne - Co-Director of the INSEAD Blue Ocean Strategy Institute | The Blue Ocean Strategy➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join Our Free Slack Community To Up-Skill Yourself: https://bit.ly/3IY8kwK➡️ About The GuestRenée Mauborgne is a prominent figure in the world of business and strategy, known for her groundbreaking work in the field. She is an INSEAD Distinguished Fellow and a professor of strategy at INSEAD, one of the world's leading business schools. Renée is also the Co-Director of the INSEAD Blue Ocean Strategy Institute, a center dedicated to exploring and promoting innovative stra...
2023-11-011h 04
Coaching for Leaders - Talent Management | Leaders641: Doing Better Than Zero Sum Thinking, with Renée MauborgneRenée Mauborgne: Beyond Disruption
Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at the global business school INSEAD. She is the co-author of the 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and is also co-author of the New York Times, Wall Street Journal, USA Today, and Los Angeles Times bestseller Blue Ocean Shift.
To date, the Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2,800 universities across the globe. In 2022, Harvard Business Review selected Bl...
2023-08-1438 min
Coaching for LeadersDoing Better Than Zero-Sum Thinking, with Renée MauborgneRenée Mauborgne: Beyond Disruption
Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at the global business school INSEAD. She is the co-author of the 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and is also co-author of the New York Times, Wall Street Journal, USA Today, and Los Angeles Times bestseller Blue Ocean Shift.
To date, the Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2,800 universities across the globe. In...
2023-08-1438 minHBR On StrategyWhat Is Blue Ocean Strategy — and Where Does It Go Wrong?Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, a professor of strategy and management at INSEAD, tells IdeaCast host Sarah Green Carmichael that it’s not a guaranteed win.
“What we’ve found is that managers’ existing mental models, the assumptions about what works in competing in existing industry space — they often apply to their efforts to create new markets. And that creates the failure,” Mauborgne explains.
They discuss what specifically can go wrong when you try to implement blue ocean strategy, including the c...
2023-05-3122 min
Guy Kawasaki's Remarkable PeopleRenée Mauborgne: The Beauty of Non-Disruptive InnovationAre you looking for innovative strategies for achieving growth without displacement? Look no further than our latest podcast episode featuring Renée Mauborgne, the leading expert on non-disruptive innovation. Mauborgne shares her insights on successful non-disruptive technologies, investment opportunities, and balancing disruptive and non-disruptive innovation in this insightful conversation. Listen now and share it with your colleagues and friends.*****Remember to follow the show so you don't miss upcoming episodes!********************Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as J...
2023-05-1053 min
What's Next! with Tiffani BovaBeyond Disruption with Renée MauborgneWelcome to the What's Next! Podcast with Tiffani Bova. This week I'm thrilled to share a LinkedIn Live chat with a guest whose book has changed the way we look at business growth. Renée Mauborgne is the co-author of Blue Ocean Strategy, which has sold more than 4 million copies. She is also a fellow and a professor of strategy at INSEAD. She is also the co-director of the INSEAD Blue Ocean Strategy Institute. I'm really excited about Renée's new book Beyond Disruption, written with her co-autho...
2023-05-0431 min
Thinkers & IdeasBeyond Disruption with Renée MauborgneIn a new book with longtime collaborator W. Chan Kim, Beyond Disruption, Renée Mauborgne describes an alternative path to pursue innovation and growth. Non-disruptive creation taps into a new market outside or beyond the boundaries of existing industries, to not only drive economic growth but also have a positive impact on society by avoiding the negative aspects of disruption, like job displacement.Together with Martin Reeves, Chairman of BCG Henderson Institute, Mauborgne discusses the rising importance of non-disruptive creation given increased sensitivity to the social impact of business. She explains the differences between non-disruptive creation, disruptive c...
2023-05-0232 min
HBR IdeaCastDisruption Isn't the Only Path to InnovationDisruptive innovation has proven such a powerful idea that many people now equate innovation with market disruption. But INSEAD strategy professor Renée Mauborgne says there's a powerful way to create new markets without destroying jobs, companies, and communities: "nondisruptive creation." She explains how some entrepreneurs and companies have been able to grow billion-dollar businesses that are new markets rather than displacements of existing ones. Two examples are the microfinance industry and the firm Square. And she explains how leaders can seek out these opportunities to foster profitable growth with less social harm. With fellow INSEAD professor W. Chan Kim, M...
2023-05-0222 min
The Everyday Warrior Podcast with Mike SarrailleRenée MauborgneIn this Men's Journal Everyday Warrior Podcast episode, Mike Sarraille speaks with economist, business theorist, and professor - Renée Mauborgne.
Mauborgne, and her co-author W. Chan Kim are global best-sellers with their book Blue Ocean Strategy which boldly transformed thought on innovation and business growth. Their follow-up book - Beyond Disruption, is out now with three decades of research to redefine how businesses approach innovation.
We discuss the American market compared to what we see on a global scale, and what that could mean for our future generations to take it to the next level.
Advertising Inquiries: htt...
2023-05-021h 23
FranklinCovey On LeadershipRenée Mauborgne: Beyond DisruptionEpisode 257 | Join strategy expert and bestselling author Renée Mauborgne for a fascinating deep dive into Blue Ocean Strategy and her new book, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs.
• The Energy of Change: Help your leaders prepare their teams to move through change and transform your organization’s approach to change by downloading and sharing this guide. https://pages.franklincovey.com/2023-Q2-NL-December13_NewsletterToolDownload-Podcast.html
2023-05-0234 min
One Business Book per DayBlue Ocean Strategy by W. Chan Kim and Renée Mauborgne"Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne is a groundbreaking business book that challenges companies to venture into untapped market spaces and leave competition behind. Offering practical tools and frameworks, the authors guide readers on a transformative journey to create value and innovate in their industries. By exploring compelling examples like Cirque du Soleil, the book demonstrates the power of strategic differentiation and reveals the keys to unlocking long-term success. "Blue Ocean Strategy" is an essential read for business leaders and entrepreneurs seeking to chart a course towards a brighter, more prosperous future.
2023-04-2411 min
Management StratégiqueQu’est-ce que la stratégie océan bleu ?La stratégie dite “Océan bleu” proposée par W. Chan Kim et Renée Mauborgne, vise à :
– s’écarter des marchés encombrés, aux perspectives de croissance limitées,
– rechercher des marchés plus rentables, tout en évitant l’affrontement direct avec les concurrents.
L’océan bleu est un espace stratégique non exploité, et rentable, car pratiquement libre de concurrence.
Kim et Mauborgne nous proposent une méthodologie appelée ERAC, pour : Eliminer, Réduire, Augmenter et Créer de nouveaux attributs.
2023-03-1602 minManagement StratégiqueQu’est-ce que la stratégie océan bleu ?La stratégie dite “Océan bleu” proposée par W. Chan Kim et Renée Mauborgne, vise à :
– s’écarter des marchés encombrés, aux perspectives de croissance limitées,
– rechercher des marchés plus rentables, tout en évitant l’affrontement direct avec les concurrents.
L’océan bleu est un espace stratégique non exploité, et rentable, car pratiquement libre de concurrence.
Kim et Mauborgne nous proposent une méthodologie appelée ERAC, pour : Eliminer, Réduire, Augmenter et Créer de nouveaux attributs.
2023-03-1602 minFNEGE MEDIASQu’est-ce que la stratégie océan bleu ?La stratégie dite “Océan bleu” proposée par W. Chan Kim et Renée Mauborgne, vise à :
– s’écarter des marchés encombrés, aux perspectives de croissance limitées,
– rechercher des marchés plus rentables, tout en évitant l’affrontement direct avec les concurrents.
L’océan bleu est un espace stratégique non exploité, et rentable, car pratiquement libre de concurrence.
Kim et Mauborgne nous proposent une méthodologie appelée ERAC, pour : Eliminer, Réduire, Augmenter et Créer de nouveaux attributs.
2023-03-1602 minFNEGE MEDIASQu’est-ce que la stratégie océan bleu ?La stratégie dite “Océan bleu” proposée par W. Chan Kim et Renée Mauborgne, vise à :
– s’écarter des marchés encombrés, aux perspectives de croissance limitées,
– rechercher des marchés plus rentables, tout en évitant l’affrontement direct avec les concurrents.
L’océan bleu est un espace stratégique non exploité, et rentable, car pratiquement libre de concurrence.
Kim et Mauborgne nous proposent une méthodologie appelée ERAC, pour : Eliminer, Réduire, Augmenter et Créer de nouveaux attributs.
2023-03-1602 min
ABM Done Right - A Personal ABM PodcastHow Teams Are Failing to Take a Blue Ocean Approach When It Comes to ABMSend us a textIn Blue Ocean Strategy, INSEAD business professors W. Chan Kim and Renée Mauborgne argue that the solution to business growth and success is to operate in an uncontested market. They use the metaphor of a blue ocean to represent an uncontested market, and they contrast it with a red ocean, a marketplace where fierce competition has stained the water with the blood of the combatants. According to Kim and Mauborgne, crowded markets and red ocean strategies tend to produce minimal profit margins, while blue ocean strategies lead to more profitable gr...
2022-12-0805 min
Turkish CoffeeMavi Okyanus Kızıl OkyanusMavi okyanus ve kızıl okyanus terimlerini daha önce duymamış olabilirsiniz bunlar kulağa biyoloji, coğrafya veya deniz yaşamı ile alakalı terimler olarak gelebilir. Fakat bunlar Renée Mauborgne ve Chan Kim in 2000 yılında yayınlamış olduğu bir kitaptaki iş geliştirme stratejileri ve bu stratejileri detaylıca inceleyeceğiz.**Yayında bahsettiğim kitabın ismi;Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevan**Yaptığım yayınlara destek olmak isterseniz : patreon.com/turkishcoffeebyefe/membership**Tüm yayının yazılı metni (Notion...
2022-12-0210 min
Start Your Day With A Heart-Pounding Full Audiobook.HBR's 10 Must Reads on Strategy (Including Featured Article "What Is Strategy?" by Michael E. Porter) by Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée MauborgnePlease visithttps://thebookvoice.com/podcasts/2/audible/96304to listen full audiobooks.
Title: HBR's 10 Must Reads on Strategy (Including Featured Article "What Is Strategy?" by Michael E. Porter)
Series: HBR's 10 Must Reads series
Author: Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée Mauborgne
Narrator: Paul McLain
Format: mp3
Length: 9 hrs and 17 mins
Release date: 11-22-22
Ratings: 4 out of 5 stars, 20 ratings
Genres: Forecasting & Strategic Planning
Publisher's Summary:
If you read (or listen to) nothing else on strategy, listen to these ten articles (featuring "What Is Strategy?" by Michael E. Porter). We've combed through hundreds of Harvard Business R...
2022-11-229h 17
Book Insights PodcastHow to Think Like a Shark for Your Business | Book Insights on Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne*In today’s world, competition is becoming increasingly fierce. This leads to bloody battles among competitors who are forced to keep reducing prices while continuously spending money on incremental improvements in product quality.
*If they are successful at this, they will merely stay afloat in red oceans. Because other firms are doing the same, everyone is facing the risk of drowning.
*Blue Ocean Strategy offers a different way of making business. Instead of swimming in red waters replete with hungry competitors, Kim and Mauborgne recommend finding blue oceans, that is becoming pioneers in new and unta...
2022-11-1632 min
L'Art d'investir en bourse332: Comment disrupter un marché : la stratégie Océan BleuComment disrupter un marché ? En appliquant une stratégie "océan bleu" ! Développée par W. Chan Kim et Renée Mauborgne en 2005, c'est une stratégie cherchant à s’écarter des marchés hyper concurrentiels.
Source: "Stratégie océan bleu: Comment créer de nouveaux espaces stratégiques" par W. Chan Kim et Renée Mauborgne.
Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
2022-10-0815 min
Gerente de los sueños podcastGer Sue # 86 La estrategia de Océano Azul por Chan Kin y Renee MauborgneDebemos dejar a un lado la competencia destructiva entre las empresas que desean pelear por precios o promociones en un mismo mercado. Esta lucha solo golpea la sostenibilidad de las empresas. Estas son considerados océanos rojos. En el libro “la estrategia del océano azul” hablaremos de cómo las empresas pueden buscar en competir en nuevos mercados y crear nuevas oportunidades de negocio. El libro escrito Cham Kim y Reneé Mauborgne busca crear espacios de mercado donde la competencia sea irrelevante.
2021-09-2932 min
Female Founders Breaking BoundariesMy Top Five Recommended Business ReadsThere are hundreds of business books on the market that can have a huge impact on the way we run our business. That’s why episode 24 of Female Founders Breaking Boundaries is about my top five recommended business reads! Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your...
2021-09-2834 min
Short Book ReviewsBlue Ocean Strategy by W. Chan Kim and Renee MauborgneBlue Ocean Strategy by W. Chan Kim and Renee Mauborgne.
W. Chan Kim is codirector of the INSEAD Blue Ocean Strategy Institute and The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD, France. Renee Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at INSEAD. She is also codirector of the INSEAD Blue Ocean Strategy Institute. INSEAD is one of the world's leading and largest graduate business schools. Blue Ocean Strategy aims at creating new, uncontested market space by using value innovation to make the competition irrelevant. The...
2021-07-1404 min
Your Path to Nonprofit Leadership111: The Importance of Strategic Visioning as a Nonprofit Leader (Chris Jackson)111: The Importance of Strategic Visioning as a Nonprofit Leader (Chris Jackson)SUMMARYThere are many essential elements to successful nonprofit leadership, but perhaps none more important than an ability to conceive and implement a strategic vision. Chris Jackson has demonstrated that exact skill, and shares it with our listeners on episode #111 of the Path Podcast. Chris leads Goodwill Industries of the Southern Piedmont, one of the largest nonprofits in the Southeastern United States. He talks about how he’s in...
2021-06-2456 min
The $100 MBA ShowMBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. MauborgneStop “competing,” at least in the old-fashioned sense.
That’s the main message of this incredible book. Blue Ocean Strategy is a deep dive into a whole new marketing philosophy that will completely change the way you look at business.
Or at least, it changed the way we look at business.
This fascinating book by W. Chan Kim and Renee A. Mauborgne upended our entrepreneurial mindset. In this Must-Read book review episode, we share its most powerful takeaways.
With examples from various businesses (and our own), we’ll unpack this drastically different...
2021-06-0713 min
Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth PodcastKK Diaz, Finding the Courage to Climb Mount Kilimanjaro to Find Purpose in Life & BusinessKK Diaz Professional Background:He helps business leaders drive digital transformation, business strategists, digital marketer, and investors. A 5x Author with knowledge of 5 South African dialect languages. He is a life-long learner and entrepreneur (started at 9 selling candy in school with his cousin Vincent). He is CEO of A-Game Business, a consultancy that helps businesses around the world to drive digital transformation that improves business performance, customer experiences and increases brand equity.His latest book, 'Thrive', helps business leaders unlock digital transformation, remain relevant and avoid disruption. For a FREE copy go to: ww...
2020-08-131h 07
5 Minutes Podcast com Ricardo VargasÉ Possivel Inovar e Criar sem Destruir o que ExisteNeste episódio, Ricardo reflete sobre nossa inovação e processo criativo. Recentemente, ele revisou alguns conceitos relacionados à “Estratégia do Oceano Azul”, criada por W. Chan Kim e Renée Mauborgne, professores do INSEAD, e um aspecto despertou seu interesse: criação e inovação não destrutiva.
Este podcast é sua reflexão sobre se é possível inovar e criar e executar projetos expandindo o mercado através de novos produtos e serviços e não necessariamente matando produtos antigos.
As referências de Ricardo ao artigo do MIT Sloan podem ser lidas em https://sloanreview...
2020-07-2005 min
Tune In To Your Ears To A Sensational Full Audiobook.Blue Ocean Strategy, Expanded Edition by W. Chan Kim, Renee MauborgnePlease visithttps://thebookvoice.com/podcasts/2/audible/41982to listen full audiobooks.
Title: Blue Ocean Strategy, Expanded Edition
Author: W. Chan Kim, Renee Mauborgne
Narrator: Roger Wayne
Format: mp3
Length: 8 hrs and 43 mins
Release date: 07-14-20
Ratings: 4.5 out of 5 stars, 744 ratings
Genres: International
Publisher's Summary:
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the...
2020-07-148h 43
PEX - Partage d'Expérience de Prévention des Risques#12 - Patrick PIZA - "Développer DES Cultures de Prévention"J'accueille dans ce nouvel épisode Patrick PIZA qui nous partage sa grande expérience de la prévention et surtout du développement de culture de prévention.Nous abordons son rôle au bureau national de la Fédération des acteurs de la prévention et aussi son approche avec des pratiques nouvelles comme les nudges.Retrouvez Patrick sur les réseaux sociaux LinkedIn Patrick PIZA LinkedIn Fédération des acteurs de la prévention (FAP) Chaîne You Tube FAPVoici la liste des liv...
2020-07-0753 min
Female Leadership Podcast#111 Wettbewerbsdruck: Wie du dich von Konkurrenzdenken lösen kannstWettbewerbsdruck ist in vielen Jobs eine Selbstverständlichkeit: Es geht darum, sich gegen Kolleg*innen zu behaupten und besser als andere zu sein, um in besonders hellem Licht zu erscheinen. Häufig lernen wir schon in der Schule, dass es wichtig...Wettbewerbsdruck ist in vielen Jobs eine Selbstverständlichkeit: Es geht darum, sich gegen Kolleg*innen zu behaupten und besser als andere zu sein, um in besonders hellem Licht zu erscheinen. Häufig lernen wir schon in der Schule, dass es wichtig ist, besser als die anderen zu sein. Denn es kann ja schließlich nicht jede*r die Note...
2020-06-1646 min
Book MovementBBM 005 | Blue Ocean Strategy - Chan Kim, Renée Mauborgne | Pablo PandoBusiness Book Movement - Notion360. Revisión Online del Libro: Blue Ocean Strategy - Chan Kim, Renée Mauborgne. Invitado: Pablo Pando. Únete a nuestra comunidad en Discord a través del siguiente enlace: https://bookmovement.co/discord
2020-05-151h 06
IBS TalksAlexa, ¿cómo puedo mejorar mi negocio? ¡La estrategia del Océano Azul!Este podcast presenta los conceptos teóricos de la Blue Ocean Strategy, propuesta por los profesores del Insead Dr. W. Chan Kim y Dr. Renée Mauborgne. El Best Sellers publicado por la editora Harvard Business Review es una de las obras mas influyentes de este siglo en la Administración de Empresas.
Para discutir las aplicaciones practicas de este concepto, el Prof. Ricardo Britto, Doctor en Administración por la UPS y director de IBS Américas, analiza el caso del lanzamiento del Echo/Alexa por Amazon.
2020-05-0512 min
IBS TalksAlexa, como posso melhorar o meu negócio? A estratégia do Oceano Azul!Este podcast apresenta os conceitos teóricos da Blue Ocean Strategy, proposta pelos professores do Insead Dr. W. Chan Kim e Dr. Renée Mauborgne. O best seller publicado pela editora Harvard Business Review é uma das obras mais influentes deste século na Administração de Empresas.
Para discutir as aplicações práticas desse conceito, o Prof. Ricardo Britto, Doutor em Administração pela USP e diretor da IBS Americas, analisa o caso do lançamento do Echo/Alexa pela Amazon.
2020-05-0510 min
Enjoy Anthology of Full Audiobooks in Kids, Animals & NatureBlue Ocean Shift: Jenseits des Wettbewerbs Bewa?hrte Schritte die Mut erzeugen und neues Wachstum schaffen - Renée MauborgneHören Sie sich dieses volle Hörbuch kostenlos beihttps://epod.spaceTitel: Blue Ocean Shift: Jenseits des Wettbewerbs Bewa?hrte Schritte die Mut erzeugen und neues Wachstum schaffenAutor: Renée MauborgneErzähler: Uwe DaufenbachFormat: UnabridgedSpieldauer: 11:19:37Sprache: DeutschVeröffentlichungsdatum: 04-30-2020Herausgeber: Findaway VoicesKategorien: Business & Economics, Management & LeadershipZusammenfassung:Von den Autoren eines der wirkungsvollsten Strategiebücher, das jemals geschrieben wurde.
Blue Ocean Shift bietet einen klugen, systematischen Plan, um jedem Unternehmen zu helfen, sich vom Wettbewerb in existierenden Märkte...
2020-04-3011h 19
99startups - provide important insights#41 There is a lot of super talented ladies that do not dare to dream big – Mali M. Baum
Mali M. Baum is one of the People Shaping Female Founders Future and opportunities at the
Startups Ecosystem in Berlin and Germany, recently announced raising a new fund of funds, MAGDAGROUP, in Berlin with focusing on a diverse team to invest into the European technology (plus TLV) , building more success stories/ Unicorns and uplifting the local tech ecosystem
Insights:
• Getting to know Mali
• Why did Mali start her company?
• What motivated Mali to start her last venture in Telaviv?
• How Mali made the huge decision to move from Telaviv to Berli...
2020-04-1149 min
Génération Kairos#9: Tarik Fadli : Créons le WeChat à la sauce Marocaine !Tarik Fadli est un Entrepreneur à succès, avec la société Algo Consulting (SSII présente au Maroc, en Inde, à Dubai et aux Etats-Unis)
Nous revenons avec lui sur son parcours inspirant :
Sa première passion pour l’informatique et sa décision résolue de partir aux Etats-unis faire ses études
Les premières difficultés et jobs étudiants qui ont façonné sa culture du Do it Yourself et l’ont amené progressivement au département informatique de son université où il va pouvoir approfondir son savoir et...
2019-12-172h 05
Camila RenauxResumo e Aplicações do Livro A Estratégia Do Oceano AzulNesse livro incrível, os autores Chan Kim e Renée Mauborgne entregam um passo a passo para criar mercados, entregar uma proposta de valor única e consistente e tornar a concorrência irrelevante.
The post Resumo e Aplicações do Livro A Estratégia Do Oceano Azul first appeared on Camila Renaux Consultoria em Marketing Digital e E-commerce.
2019-11-2610 min
The ModGolf PodcastSeason 6 Wrap-up / Season 7 PreviewThat's a wrap for Season 6 of The ModGolf Podcast! Our passionate team of content creators are feverishly working on your next twelve episodes for Season 7, which launches early January 2020. We heard some amazing stories from a diverse group of guests who discussed how technology, entertainment experiences, music, celebrity, hospitality and community building intersect to shape the future of golf.
If you didn’t get the chance to listen to all of our ten Season 6 episodes, this bonus show gives you a recap of the great conversations I had over the past three months with some of...
2019-10-3118 min
ALP: The Admissions Leadership PodcastCornell LeSaneKen chats with Cornell LeSane, Vice President for Enrollment & Dean of Admissions at Allegheny College (Meadville, PA), and newly elected NACAC board director. We learn what a higher ed, a croquet match, and Downton Abbey have to do with each other, and also why you never turn around in racquetball.Shout-outs & LinksNancy Beane and Ellen Deitrich, who "voluntold" Cornell to run for NACAC board. Mike Steidel, Dean of Admission at Carnegie MellonBill Elliot, VP emeritus at Carnegie MellonSue Stuebner, former EVP at Allegheny now President at Colby-Sawyer, who asked Cornell to join her i...
2019-10-1739 min
Michelle Spiva Wisdom SmackInvisible IncomeToday we discuss how to generate invisible channels of income.
Books mentioned:
Blue Ocean Shift: Beyond Competing--Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim & Renée Mauborgne: https://amzn.to/30Iu2vF
http://michellespiva.com/Amz-KimMauborgne-BlueOceanShif
Cashvertizing by Drew Eric Whitman: https://amzn.to/2Kgb6iJ
http://michellespiva.com/Amz-DrewEricWhitman-Cashvertising
Don't forget to use our Amazon link to support the podcast by using our Amazon Shopping link! http://MichelleSpiva.com/Amz
To send a message to the sh...
2019-10-0631 minMichelle Spiva Wisdom SmackLife Skills Training: The Way-Making SkillDo you know how to make a way out of no way? Join Michelle to learn some ways to up your skill's level.
Books mentioned:
Badass Your Brand: The impatient Entrepreneur's Guide to Turning Expertise Into Profit by Pia Silva: https://amzn.to/2Qn959v
http://michellespiva.com/Amz-PiaSilva-BadassYourBrand
Blue Ocean Shift Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim & Renée Mauborgne: https://amzn.to/30Iu2vF
http://michellespiva.com/Amz-KimMauborgne-BlueOceanShift
Don't forget t...
2019-09-2331 min
From Nothing to Profit10 Must Read Books for PhotographersIf you’re a regular listener, you already know some of Matt and Kia’s favorite books, as well as have a long list recommended by all of their guests. In this podcast, listen in to hear their all time top 5 must read books and why. Don’t miss Matt and Kia’s “cliffsnotes” so you know which books you want to read first! And they couldn’t resist mentioning a bunch of other awesome books you’ll want to add to your list as well, including, of course, Profit First by Mike Michalowicz.Matt:Book...
2019-06-1733 min
The Marie Forleo Podcast136: Renée Mauborgne - How to Make Your Competition IrrelevantBusiness expert and co-author of the world-famous "Blue Ocean Strategy," Renée Mauborgne, shares her research-based secrets to success in this interview. We discuss everything from why being multi-passionate is a huge strength in any market, to the importance of challenging your deeply-held assumptions about your industry. Her new book, "Blue Ocean Shift," will give you the roadmap you need to stop competing and start creating—once and for all. https://www.marieforleo.com/blog/renee-mauborgne-blue-ocean-strategy-tips It's always impossible until it's done. @BlueOceanStrtgy via @MarieForleo
2019-06-0733 min
Sit Down and WriteEP17 - ชนะได้โดยไม่ต้องแข่ง คุยกับ Renee Mauborgne ผู้แต่ง Blue Ocean Strategyหนังสือ Blue Ocean Strategy มีภาคต่อแล้ว ชื่อ Blue Ocean Shift
เล่มนี้ไม่ได้บอกแค่ว่า Blue Ocean คืออะไร แต่บอก "วิธีพาตัวเองไปให้ถึง Blue Ocean แห่งนั้น"
เล่มแปลไทยวางขายแล้ว โดยสนพ. เนชั่น ใช้ชื่อว่า วิถีสู่น่านน้ำสีคราม กลยุทธ์การเป็นผู้ชนะโดยไม่ต้องแข่งขัน
sit down and write ตอนที่ 17
คุยกับ Renee Mauborgne อาจารย์ นักวิจัย นักวิชาการ และนักเขียน
ต้นตำรับ เจ้าทฤษฎี ผู้บัญญัติศัพท์คำว่า Blue Ocean และเปลี่ยนแปลงคำศัพท์ที่ใช้ในโลกธุรกิจไปตลอดกาล
พูดคุย + เนื้อหารายการ: https://storylog.co/nananatte
รีวิวโดยคุณหนุ่ย: รีวิวหนังสือ Blue Ocean Shift
เพจอ่านแล้วเล่า: https://www.summaread.net/
music: 'Spring' by Dee Yan-Key from Album Facts of Life
2019-04-2446 min
Esteban PaniaguaLa estrategia del océano azulEste libro innovador le ofrece un marco de trabajo organizado para identificar y poner en práctica las “estrategias del océano azul” ya listas para su aplicación en todas las industrias. La estrategia del océano azul le explica cómo conducir a su empresa hacia nuevos mercados con menos competencia y más rentabilidad. Escrito en un lenguaje cautivador por W. Chan Kim y Renée Mauborgne, el discurso enérgico de este libro le ofrecerá análisis recientes sobre el impacto de ideas innovadoras en industrias viejas. Los convincentes ejemplos de negocios por sí solos son justificativo s...
2019-04-2007 min
The ModGolf PodcastCreating New Golf Markets That Make The Competition Irrelevant - Renée Mauborgne / Blue Ocean Strategy“I think those pain points in all areas of golf are tremendous opportunities to rethink the industry in many exciting ways"
To kick off Season 6 our host Colin Weston speaks to Professor Renée Mauborgne, co-author of the best-selling business books Blue Ocean Strategy and Blue Ocean Shift. Renée provides a masterclass on how golf industry businesses and organizations can capture new demand, find new customers and make the competition irrelevant.
Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!
As the crea...
2019-04-1853 min
CEONOWEp.49: Blue Ocean ShiftBlue Ocean-konceptet blev først introduceret i 2004 i bogen "Blue Ocean Strategy" af W. Chan Kim and Renée Mauborgne. I 2017 udkom efterfølgeren "Blue Ocean Shift" af samme forfattere, og denne bog er i fokus i dagens episode af CEONOW. Du får i episoden en gennemgang af de fem trin til Blue Ocean Shift-processen og et overblik over bogens pointer. Lyt med og bliv klogere i dag!
2019-03-1310 min
BizTalk with EmmanuelEp. 002 – What is Blue Ocean Strategy? Andrew Nelson, Blue Ocean Strategy Australia
PlayStopIn this episode, I spoke with Andrew Nelson, the Managing Director of Blue Ocean Strategy Australia. The discussion revolves around the fundamentals of Blue Ocean Strategy and dispelling some common myths surrounding Blue Ocean Strategy.The Blue Ocean Strategy is a competitive strategy framework based on the book by the same name, written by W. Chan Kim and Renée Mauborgne, originally published in 2004 and later revised in 2015. In 2017, W. Chan Kim and Renée Mauborgne published a sequel to the book titled “Blue Ocean Shift“.
2018-12-1123 min
Multifamily InsightsInvesting in Raw Land with 300% Returns with Mark PodolskyMark Podolsky was an investment banker back in 2000, analyzing income statements in search of the diamond in the rough. So, when a co-worker stated that he was getting a 300% ROI on land investing, he thought it was too good to be true. He took a road trip to the auction and used funds set aside for car repairs to buy his first land investment. 18 months later, he quit his investment banking job to focus on land investing full time. Since then, Mark has completed over 5000 deals and authored the book, Dirt Rich. Known as The Land Geek, Mark joined...
2018-11-2739 min
ResumoCast | Livros para EmpreendedoresT2#011 A estratégia do oceano azul | W. Chan Kim e Renée MauborgneJá pensou em ocupar um lugar de excelentes resultados com seu negócio em que os concorrentes não consigam alcançar você?
Neste episódio, debatemos os pontos-chave do best-seller “A Estratégia do Oceano Azul”, dos autores Chan Kim e Renée Mauborgne....
2018-11-1240 min
Bulldog Mindset Podcast#11 Blue Ocean Strategy (Book Review) - Bulldog Mindset PodcastBlue Ocean Strategy (Book Review) Today I read one of the most amazing business books I've read in my entire life and this is "Blue Ocean". Here is the book descriptions extracted from Amazon: "Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market...
2018-10-2603 min
The Modern Therapist's Survival Guide with Curt Widhalm and Katie VernoyOwn Your Awesome Business: An interview with Kelly Higdon, LMFT of ZynnyMeAn interview with Kelly Higdon, LMFT of ZynnyMe – Curt and Katie talk with Kelly Higdon about taking ownership as a business owner, creating space and time for play and creativity, defining your own pace, and your own voice – all with the goal of becoming stronger clinicians and increasing mental health access.It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.To sup...
2018-08-0635 min
Grow For It!Using Blue Ocean Strategy to Increase MarginWelcome to Episode 6 of Grow For It! This is a podcast for small business owners, operators and professionals. I’m Jim, and my goal is to work in the space between your ears – you know, on your mindset – to help you stay focused on those activities that’ll help you to move closer to realizing your Vision. Today’s episode is about formulating a BLUE OCEAN STRATEGY – A way to escape hyper-competitive environments and pursue those with higher margin opportunities and less competition. But first, let’s review where we’ve been so far. In Episode 5, we discu...
2018-04-0210 min
DeviateAuthor Tim Ferriss“If you never got paid for podcasting, would the skills and relationships you developed be enough to keep you doing it? If the answer is ‘no’, I wouldn’t pull the trigger.” – Tim Ferriss
In the inaugural episode of Deviate, Rolf goes meta and talks about podcasting with bestselling author and lifestyle-design guru Tim Ferriss (@tferriss), whose newest book, Tribe of Mentors: Short Life Advice from the Best in the World, debuts this week.
Update (12/07/17): An abridged transcript for this episode is now available online in blog form, as “Tim Ferriss on his 17 principles for how to create a...
2017-11-202h 42
MLM Nation - Network Marketing's Untold Secrets410: Behind the Scenes @ MLM Nation “How to Properly Read a Business Book”Here’s your chance to finally own my most treasured collection of network marketing training... Reports, Checklists, and Implementation guides. Literally everything I use to grow and operate my network marketing business.
Welcome to a special episode where you get to hear what’s going on Behind the Scenes at MLM Nation and get a close up view of the life of an entrepreneur.
This is where you’ll get not only the latest news about MLM Nation, but a sneak peek inside the life of Simon Chan…
Learn about the latest adventures that Sim...
2017-11-0829 min
The EntreLeadership Podcast#231: Renée Mauborgne—Move Beyond CompetingWorld-renowned professor and best-selling author Renée Mauborgne has spent the last decade proving to businesses around the world that they have the power to shape their industry—in spite of the competition. In fact, making decisions based on what your competitors are doing achieves little more than turning you into them. Instead, Renée insists the best way to fuel growth is to create a new market—with conditions favorable to you—rather than allowing the current market conditions to dictate your decisions. Scary? Yes. Worth the risk? Absolutely. Join us to learn how you can shift into uncontes...
2017-11-0655 min
Libros para Emprendedores#071 - La Estrategia del Océano AzulPara alcanzar el éxito duradero no debes enfocarte en librar batallas encarnizadas con tus competidores, que dejan el océano rojo de sangre tras la batalla... El éxito duradero se origina en la creación de "océanos azules", libres de esos enfrentamientos. Crear nuevos espacios de mercado sin explotar que están maduros para el crecimiento. Vemos hoy uno de los libros más solicitados en el último año, La Estrategia del Océano Azul (Blue Ocean Strategy, 2005), libro de W. Chan Kim y Renée Mauborgne, que nos abren los ojos a una nueva form...
2017-10-231h 08
The Learning Leader Show With Ryan HawkRenee Mauborgne - How To Make Competition Irrelevant (Blue Ocean Strategy)Episode 228: Renee Mauborgne - How To Make Competition Irrelevant (Blue Ocean Strategy) Renee Mauborgne is the co-author of the global bestseller Blue Ocean Strategy and the just released, indispensable follow-up, BLUE OCEAN SHIFT: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth. BLUE OCEAN SHIFT is a New York Times, Wall Street Journal, and USA Today Bestseller, and an International Bestseller. Her book Blue Ocean Strategy has sold over 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is...
2017-10-2342 min
MLM Nation - Network Marketing's Untold Secrets398: Behind the Scenes @ MLM Nation “Quarterly Planning and Accountability”Here’s your chance to finally own my most treasured collection of network marketing training... Reports, Checklists, and Implementation guides. Literally everything I use to grow and operate my network marketing business.
Welcome to a special episode where you get to hear what’s going on Behind the Scenes at MLM Nation and get a close up view of the life of an entrepreneur.
This is where you’ll get not only the latest news about MLM Nation, but a sneak peek inside the life of Simon Chan…
Learn about the latest adventures that Sim...
2017-10-1119 min
Boomtank Business Show with Carolyn Cole | Where Business Success And Happiness MeetBoomtank Book Talk, Blue Ocean Strategy and The Science of Getting RichIn this Boomtank Book Talk episode, I talk about two books: W. Chan Kim, Renee Mauborgne 's Blue Ocean Strategy, How To Create Uncontested Market Space and Make the Competition Irrelevant and Wallace Wattle's The Science of Getting Rich (which is really not a book so much about money as much as it is about living a full, meaningful, rich life). The first book was first published in 2005 and has sold over 3.5 million copies. It is an Amazon Best Seller. The other was published in 1910 and is a business and personal development classic. Nearly one hundred years apa...
2017-10-0500 min
Ahwatukee Uncensored with Howard Farran018 Keep It Cut with Jacob Meltzer : Ahwatukee Uncensored with Howard Farran018 Keep It Cut with Jacob Meltzer : Ahwatukee Uncensored with Howard Farran Tukeetown is your destination to get recommendations on local businesses, find information on upcoming events, buy and sell items in the classifieds section, and listen to the latest Ahwatukee Uncensored podcast–all while connecting with your community! Our organized message boards give Ahwatukee residents an easier way to exchange viewpoints and discuss topics that matter to you and your community. Learn more at http://Tukeetown.com Listen on iTunes http://bit.ly/AUwHFiTunes Watch on Yo...
2017-10-051h 08
Rich Dad Radio Show: In-Your-Face Advice on Investing, Personal Finance, & Starting a BusinessELIMINATING YOUR COMPETITION AND SUCCEEDING IN BUSINESS — ROBERT KIYOSAKIImagine business without competition. If that sounds counter-intuitive, then listen to Robert and Kim speak with Renee Mauborgne of Blue Ocean Strategy Institute. Find out how to build businesses that open new, unique markets, and leave cutthroat tactics in the dust. GUEST: Renee Mauborgne Learn more about your ad choices. Visit megaphone.fm/adchoices
2017-10-0459 min
Rich Dad Radio Show: In-Your-Face Advice on Investing, Personal Finance, & Starting a BusinessELIMINATING YOUR COMPETITION AND SUCCEEDING IN BUSINESS — ROBERT KIYOSAKIImagine business without competition. If that sounds counter-intuitive, then listen to Robert and Kim speak with Renee Mauborgne of Blue Ocean Strategy Institute. Find out how to build businesses that open new, unique markets, and leave cutthroat tactics in the dust.
GUEST: Renee Mauborgne
Learn more about your ad choices. Visit megaphone.fm/adchoices
2017-10-0458 min
MLM Nation - Network Marketing's Untold Secrets392: Behind the Scenes @ MLM Nation “How To Quickly Get Over Things When Something Negative Or Unpleasant Happens To You”Here’s your chance to finally own my most treasured collection of network marketing training... Reports, Checklists, and Implementation guides. Literally everything I use to grow and operate my network marketing business.
Welcome to a special episode where you get to hear what’s going on Behind the Scenes at MLM Nation and get a close up view of the life of an entrepreneur.
This is where you’ll get not only the latest news about MLM Nation, but a sneak peek inside the life of Simon Chan…
Learn about the latest adventures that Sim...
2017-09-2727 min
Explore Your Day With A Soul-Stirring Full Audiobook.Blue Ocean Shift by Renee Mauborgne, W. Chan KimPlease visithttps://thebookvoice.com/podcasts/2/audible/96217to listen full audiobooks.
Title: Blue Ocean Shift
Author: Renee Mauborgne, W. Chan Kim
Narrator: Christian Steiner
Format: mp3
Length: 9 hrs and 48 mins
Release date: 09-26-17
Ratings: 4 out of 5 stars, 480 ratings
Genres: Forecasting & Strategic Planning
Publisher's Summary:
Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you...
2017-09-269h 48
Explore: This Powerful Full Audiobook For Knowledge Hunters.Blue Ocean Shift by Renee Mauborgne, W. Chan KimPlease visithttps://thebookvoice.com/podcasts/2/audible/94031to listen full audiobooks.
Title: Blue Ocean Shift
Author: Renee Mauborgne, W. Chan Kim
Narrator: Christian Steiner
Format: mp3
Length: 9 hrs and 47 mins
Release date: 09-21-17
Ratings: 4 out of 5 stars, 27 ratings
Genres: New Business Enterprises
Publisher's Summary:
2017-09-219h 47
Audio AnandaLa Estrategia del Océano Azul (Chan Kim & Mauborgne) - AudioresumenLa estrategia del océano azul, un libro escrito por W. Chan Kim y Renée Mauborgne, que propone la creación de nuevos mercados a través de la innovación.
2017-05-1605 min
The ModGolf PodcastWelcome to The ModGolf Podcast!The ModGolf Podcast talks with golf's top influencers, entrepreneurs, innovators and disruptors about their vision and solutions to re-imagine, transform and grow the game. Host Colin Weston explores the future of golf through conversations with the visionaries and influencers that are shaking up the sport. Thanks for joining us and please subscribe to our newsletter for your chance to win golf products we love in our latest #ModGolfGiveaway contest!
Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!
As the creator and host of The ModGolf Podcast...
2017-04-2604 min
Nerd MarketingPodcast 09: 6 Steps to Building a Million Dollar Ecommerce Business, Part 1The 6 key success factors and actionable insights that allowed us to grow a million dollar Ecommerce business in a single year.
Subscribe: iTunes | Stitcher
EXCLUSIVE RESOURCE: Get my Million Dollar Cheat Sheet + the text transcribe from this episode. Click Here to download the PDF.
How were we able to create a Million Dollar Ecommerce Business in about a year?
Highlights
The self-perpetuating cycles that drive growth in early companies
How your retailer can find the untapped demand of your customers
How to make integration with your suppliers work for everyone
Why merchandising is your best marketing tool
Reducing customer acquisition co...
2016-03-0430 min
How I Broke Into: Michael Prywes Interviews Artists and Entrepreneurs About Their Big BreakExperiential Events & Entertainment with Eva Shure and Craig Saslow of Red Carpet Kids - 004Eva Shure grew up between Manhattan and South Florida. She was a Theater Major at Northwestern University in Evanston, Illinois. While in college, she completed her training at the Second City Improvisation Training Center right outside of Chicago. After finishing at Northwestern, she went on to complete a three-year Masters degree from The Actors Studio. After graduating from school, she starred in the national tour of the Broadway Biopic ”Love, Janis”, portraying the life and career of the singer/icon, Janis Joplin. Eva has also starred on several TV Shows and off-Broadway Productions in New York City. Eva is the...
2016-01-281h 26