Shows
The Medical Marketing Executive"Revolutionizing Healthcare Marketing: The Power of Passion and Purpose" with Riham El-LakanyOn this episode of Medical Marketing Executive, Riham El-Lakany, the SVP, Chief Marketing and Communications Officer at BJC HealthCare, shares her journey from financial services to healthcare. She emphasizes the importance of finding one's passion and staying adaptable in building a successful career. El-Lakany also discusses BJC HealthCare's promise of extraordinary care and their biggest opportunity to humanize the healthcare experience through simplification and demystification.
2023-05-0524 min
Brand Enabled: The Human Stories Behind BrandingSeason 1 - How To Solve A Digital Problem With Riham El-LakanyOne of the benefits of shifting towards digital is how processes can be much more streamlined and easier to access. Unfortunately, there are still some who find the digital experience to be quite cumbersome. Here to shed light on how to solve this digital problem is Riham El-Lakany, the Chief Marketing and Communications Officer at BJC Healthcare. At the center of it is the importance of customer experience. And Riham lays down the ways we can improve and simplify the customer experience in our digital processes.Love the show? Subscribe, rate, review, and share...
2022-07-1311 min
Brand Enabled: The Human Stories Behind BrandingSeason 1 - How To Solve A Digital Problem With Riham El-LakanyOne of the benefits of shifting towards digital is how processes can be much more streamlined and easier to access. Unfortunately, there are still some who find the digital experience to be quite cumbersome. Here to shed light on how to solve this digital problem is Riham El-Lakany, the Chief Marketing and Communications Officer at BJC Healthcare. At the center of it is the importance of customer experience. And Riham lays down the ways we can improve and simplify the customer experience in our digital processes.Love the show? Subscribe, rate, review, and share...
2022-07-1311 min
The Power of the Only41 How To Prepare For and Grow From A Virtual Speech, Interview or Event“While I coach my clients on how to be better speakers and have more presence and connection on camera, there’s also a lot that can be learned from the process before and after a talk.” - Angela Chee How can we be our best selves during virtual events? This week I want to take you behind the scenes of my process to help you prepare and grow from your next virtual event. Who doesn't love an episode of actionable takeaways? Whether you're the host, the leader, or even the keynote speaker, I will show you wh...
2021-04-2012 min
How CMOs Commit with Margaret MolloyC-Suite collaboration with CMOs Riham El-Lakany (Freddie Mac), Maryam Banikarim (Nextdoor), Martina Trucco (Micron Technology), Raj Kumar (Aviva) and Chandar Pattabhiram (Coupa Software)S1, Ep 10: August 6th. Margaret Molloy is joined by: Riham El-Lakany (Chief Marketing and Communications Officer, Single-Family at Freddie Mac), Maryam Banikarim (Head of Marketing, Nextdoor), Martina Trucco (VP & Global Head, Corporate Marketing & Communications, Micron Technology), Raj Kumar (Group Brand & Reputation Director, Aviva) and Chandar Pattabhiram (CMO, Coupa Software). The panel explores collaboration with C-Suite and the seismic shift from tribalism to being communal. The CMOs also share their commitments by answering the following question: “What kind of working relationships are required with C-suite peers so that post-pandemic marketing plans build the brand and drive business growth? And what’s your...
2020-08-281h 01
Freddie Mac Single-Family Home Starts HereLIVE FROM MBA ANNUAL: #LeadingTheWay: Creating Authentic ConnectionsAs many women move through various stages of their careers, they’ve experienced the feeling of being the only woman in the room. Hear how women in the mortgage industry create connections with other women and develop support systems. Kristy Fercho, Executive Vice President and President of Mortgage, Flagstar Bank sits down with Christa Petrone, Single-Family Sales Directors as they share personal stories on how they create authentic connections and how women can leverage those connections to help grow their careers. The discussion is moderated by Riham El-Lakany, Chief Marketing Officer, Single-Family.
2019-10-3116 minFreddie Mac Single-Family Home Starts HereLIVE FROM MBA ANNUAL: The Single-Family Perspective with Donna CorleyDonna Corley, interim head of Freddie Mac Single-Family business, weighs in on where the industry is headed and her key areas of focus during this time of industry change. She discusses her priorities with host, Riham El-Lakany, Chief Marketing Officer, Single-Family.
2019-10-3111 minFreddie Mac Single-Family Home Starts HereLIVE FROM MBA ANNUAL: Women of Influence: Marcia Davies and Riham El-Lakany Discuss Empowering Women in the Mortgage IndustryRiham El-Lakany, Freddie Mac Single-Family Chief Marketing Officer, sits down with Marcia Davies, Chief Operating Officer, Mortgage Banker’s Association, to discuss two initiatives focused on empowering women and providing them with tools and resources to be successful in the mortgage industry— mPower and #LeadingTheWay.
2019-10-3115 minFreddie Mac Single-Family Home Starts HereLIVE FROM MBA ANNUAL: Is Your Marketing Journey Leading You to Growth?Marketing is a combination of trust and attention. Hear founder and host of The Mortgage Marketing Expert podcast, Phil Treadwell and Riham El-Lakany, Freddie Mac Single-Family's CMO, discuss B2B mortgage industry marketing approaches and tactical ways to move your business forward.
2019-10-2914 minFreddie Mac Single-Family Home Starts HereLIVE FROM CONNECT: #LeadingTheWay: Lessons in Leadership and Personal BrandingThe FreddieMacCONNECT conference, offers attendees a full set of training tools—including how they advance their careers. Building your brand allows you to stand out and create personal connections inside and outside of your organization. Riham El-Lakany, Single-Family’s Chief Marketing and Communications Officer sits down at the podcast table with Donna Corley, SVP, Division Risk Officer to discuss their session on taking control of your personal brand.
2019-09-2004 min